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FEED ADVICE – HEALTH

Equine Metabolic Syndrome: A Comprehensive Guide

Equine Metabolic Syndrome (EMS) is a complex condition affecting horses and ponies, characterized by insulin dysregulation and an increased risk of laminitis. Insulin dysregulation in EMS leads to abnormal responses to dietary carbohydrates, causing increased insulin secretion and elevated blood glucose levels. This imbalance can result in clinical signs such as obesity, regional fat deposition, infertility, and laminitis.

EMS is often seen in Native breeds such as Welsh, Dartmoor and Shetland ponies, as well as in certain horse breeds like Arabian and Warmbloods. However, it can affect horses of any breed or age.

Key Highlights

EMS involves insulin dysregulation and a high risk of laminitis, especially in ponies and overweight horses.

Risk factors include obesity, breed predisposition, and high-NSC diets (e.g., sugary/starchy feeds).

Signs include a cresty neck, fat pads, and recurrent laminitis.

Management focuses on diet, weight loss, exercise, and vet care to reduce risks and support long-term wellbeing.

Understanding EMS

EMS is an endocrine disorder where horses struggle to regulate the release of insulin. In normal horses, insulin prompts tissue to absorb glucose after a meal. With EMS, fat deposits release hormones that interfere with tissue response to insulin, causing “insulin resistance”. The pancreas increases insulin release to counteract this, resulting in elevated insulin levels after meals and sometimes throughout the day. This mirrors metabolic issues in human type 2 diabetes.

Causes and Risk Factors of Equine Metabolic Syndrome (EMS)

Equine metabolic syndrome (EMS) has various causes and risk factors, including both genetic predisposition and environmental influences. While the exact underlying mechanisms are not fully understood, research suggests that EMS is a multifactorial condition with complex interactions between genetics, diet, and other factors.

Genetic Predisposition

Genetics play a significant role in the development of equine metabolic syndrome (EMS). Certain breeds, such as ponies, donkeys and Arabians, are more susceptible to EMS due to their genetic makeup. These breeds have evolved in harsh environments where resources were limited, leading to a higher efficiency in metabolizing dietary carbohydrates and storing energy.

Within these breeds, there may be individual horses with specific genetic factors that contribute to their inability to respond properly to dietary carbohydrates. These hereditary factors can result in insulin dysregulation and increased risk of developing EMS.

While genetic predisposition is a significant factor, it is essential to note that environmental influences and lifestyle factors also contribute to the development and progression of EMS. Therefore, a holistic approach that considers both genetic and environmental factors is necessary for managing EMS in horses.

Obesity

Obesity in horses can lead to Equine Metabolic Syndrome (EMS) primarily due to its role in promoting insulin resistance. Excess adipose tissue releases inflammatory substances and hormones, which interfere with insulin signalling pathways. This insulin resistance causes cells to become less responsive to insulin, leading to elevated insulin levels as the pancreas compensates. Chronic high insulin levels are a key feature of EMS and contribute to metabolic disturbances such as increased fat deposition.

Dietary Factors

Diets high in easily digestible carbohydrates, such as cereals and rich grass, can overwhelm the horse’s digestive system and lead to spikes in blood glucose levels. This frequent exposure to high-carbohydrate meals can result in insulin resistance over time, as the cells become less responsive to insulin’s signals to take up glucose. Consequently, the pancreas compensates by producing more insulin to regulate blood sugar levels, which can eventually lead to elevated insulin concentrations – a clinical sign of EMS.

Lack of Exercise

The lack of exercise contributes to EMS by reducing insulin sensitivity in horses. Regular physical activity is essential for maintaining insulin sensitivity by promoting glucose uptake into muscles, which helps regulate blood glucose levels effectively. Without adequate exercise, muscles become less responsive to insulin, leading to insulin resistance. This resistance prompts the pancreas to produce more insulin to compensate, eventually resulting in elevated insulin levels—a key characteristic of EMS. Additionally, sedentary horses are more prone to obesity as unused energy from feed is stored as fat, exacerbating insulin resistance and further increasing the risk of EMS.

Recognising clinical signs of EMS

Recognising the clinical signs of EMS is crucial for early diagnosis and effective management. Here are some important symptoms to watch out for:

Obesity:

Excess body fat accumulation, particularly around the neck crest, tailhead, and along the back.

Insulin Dysregulation:

Elevated fasting insulin levels or abnormal response to glucose or insulin challenges.

Laminitis:

Recurrent or chronic inflammation of the hoof laminae, leading to lameness and characteristic hoof changes.

Reproductive Issues:

Reduced fertility or irregular estrous cycles in mares.

Hyperlipidemia:

Elevated blood lipid levels, often associated with insulin resistance.

Increased Risk of Infections:

Due to impaired immune function associated with insulin dysregulation.

Exercise Intolerance:

Decreased stamina or reluctance to exercise, which may exacerbate obesity and insulin resistance.

Muscle Wasting:

In some cases, horses with EMS may exhibit muscle loss despite adequate nutrition, due to altered metabolic processes.

Management and Prevention Strategies

Exercise Strategies

Exercise plays a crucial role in managing EMS primarily by improving insulin sensitivity and promoting weight loss. Strategies include daily turnout in with controlled grazing, which encourages natural movement and reduces obesity risk. Incorporating regular sessions of walking, trotting, and occasional cantering helps improve cardiovascular fitness and muscle tone without undue stress on joints. Additional activities such as lunging, groundwork, hacking on varied terrain, and in-hand work with obstacles provide mental stimulation, enhance coordination, and promote muscle development. For horses needing low-impact options, swimming offers a beneficial alternative. It’s crucial to monitor each horse’s response, gradually increase exercise intensity to prevent injury.

While medications that improve insulin sensitivity are used in human metabolic syndrome, their  efficacy in horses, such as metformin, remains uncertain due to absorption concerns. Various supplements like chromium, magnesium, cinnamon, and chasteberry extract have been suggested for EMS in horses, but current evidence does not support their efficacy, and their use cannot be recommended.

Diagnosis of EMS

Diagnosing EMS typically begins with an assessment based on the appearance of obesity and a history of laminitis. To confirm EMS and assess insulin resistance accurately, testing should be conducted after the horse has fasted and is not in pain or stressed (e.g., during a laminitis episode). Diagnostic methods include:

Single Blood Sample:

This initial test measures insulin and glucose levels to evaluate the risk of developing laminitis. However, some horses with EMS may have normal insulin levels, making this method less reliable alone.

Oral Glucose Challenge Test:

This test provides a more accurate assessment by measuring insulin response to a glucose meal. Blood is drawn, typically two hours after feeding glucose, to determine insulin concentration.

Additional Laboratory Tests:

Blood samples can also be analysed for elevated levels of fats and hormones other than insulin, which are characteristic of EMS. These tests help differentiate EMS from other conditions, including Pituitary Pars Intermedia Dysfunction (PPID).

Radiographs:

X-rays may be taken to confirm laminitis and assess structural changes in the hooves, providing further diagnostic clarity.

Dietary Strategies for a Horse with EMS

The key principles for preventing and treating Equine Metabolic Syndrome (EMS) are straightforward: implement dietary restriction and encourage regular exercise. These measures not only promote weight loss but also enhance overall fitness, improving insulin responsiveness.

Dietary Adjustments:

Providing a low-NSC (non-structural carbohydrate) diet, predominantly comprising high-fibre forage, is crucial. This approach helps regulate blood glucose and insulin levels, facilitating weight loss and reducing the risk of laminitis.

Did you know all of Pure Feed’s low calorie range is suitable for horses with EMS?

Limiting field access, especially during periods of lush growth such as Spring, helps control carbohydrate intake and prevent insulin spikes.

Ensuring a balanced intake of essential nutrients to support metabolic balance.

Did you know all of Pure Feeds complete feeds already contain a balancer! So already contain all of the essential nutrients required!

Omega-3 fatty acid supplementation, sourced from fish oil or linseed oil, may further reduce inflammation, improve insulin sensitivity, and enhance cardiovascular function in horses with EMS.

Pure Linseed is a great source of Omega 3 – and a little goes a long way! Check it out here

Managing insulin spikes with strategies like feeding frequent small meals helps promotes stable blood glucose levels, contributing to effective EMS management.

Consider weight loss strategies such as using a grazing muzzle, soaking hay and triple netting to help control obesity.

Conclusion

In conclusion, managing EMS requires a well-rounded approach. Early recognition of clinical symptoms, like obesity and recurrent laminitis is key for timely treatment. Effective management includes providing a low-NSC (non-structural carbohydrate) diet, limiting field access, ensuring a balanced intake of essential nutrients, and supplementing with omega-3 fatty acids. Regular, appropriate exercise enhances insulin sensitivity and aids in weight loss. Consistent monitoring and veterinary guidance are essential to prevent complications like laminitis and to improve the horse’s overall health.

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Pure Stud was where it all began 🩷✅ Complete feed with higher levels of Pure’s balancer
✅ Extra quality protein for growth, milk & fertility
✅ Low sugar & starch to support sound development
✅ Could save you up to £500/year per horseNo add-ons. No guesswork. Just everything they need, all in just one bag.Got a question about Pure Stud? Let us know! We are on hand to help 😊💬 Instagram, Facebook or TikTok DMs
📧 info@purefeed.com
📞 01458 333 333#purestud #purefeed #thepurefeedcompany

Pure Stud was where it all began 🩷

✅ Complete feed with higher levels of Pure’s balancer
✅ Extra quality protein for growth, milk & fertility
✅ Low sugar & starch to support sound development
✅ Could save you up to £500/year per horse

No add-ons. No guesswork. Just everything they need, all in just one bag.

Got a question about Pure Stud? Let us know! We are on hand to help 😊

💬 Instagram, Facebook or TikTok DMs
📧 info@purefeed.com
📞 01458 333 333

#purestud #purefeed #thepurefeedcompany
...

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It can be tempting to cut out all hard feeding in summer due to good grazing, but often this leaves your horse deficient in key nutrients!That’s where a balancer comes in.It keeps your horse’s diet nutritionally complete, without adding calories. Ideal for good doers when you’ve cut back the hard feed, and essential for horses on restricted or soaked forage🌿Why not give our Pure Balance a go? It was was the first alfalfa and molasses free balancer on the market!➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starchFeeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵For more information head on over to our website! There you can find the full ingredient list and nutrition analysis - we have nothing to hide, it's all goodness ✨#thepurefeedcompany #purefeed #purebalance

It can be tempting to cut out all hard feeding in summer due to good grazing, but often this leaves your horse deficient in key nutrients!

That’s where a balancer comes in.

It keeps your horse’s diet nutritionally complete, without adding calories. Ideal for good doers when you’ve cut back the hard feed, and essential for horses on restricted or soaked forage🌿

Why not give our Pure Balance a go? It was was the first alfalfa and molasses free balancer on the market!

➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starch

Feeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵

For more information head on over to our website! There you can find the full ingredient list and nutrition analysis - we have nothing to hide, it`s all goodness ✨

#thepurefeedcompany #purefeed #purebalance
...

51 0
Your horse sweats out more than just water 💦They lose vital electrolytes too – and if those aren’t replaced? You get tired muscles, poor recovery and sluggish performance.🥴 Electrolyte powders? Often full of sugar, harsh on the gut and taste awful.🧠 That’s why we made Pure Refuel:
💧 Hydrating mash
💪 Electrolytes + protein for recovery
🍒 Cherry flavour that’s actually palatable
❌ No molasses, no added sugarBuilt for performance. Backed by science.Want to explore more of the range? Head on over to our website to see all of the nutritional analysis per feed 🙌#purefeed #thepurefeedcompany #purerefuel

Your horse sweats out more than just water 💦

They lose vital electrolytes too – and if those aren’t replaced? You get tired muscles, poor recovery and sluggish performance.

🥴 Electrolyte powders? Often full of sugar, harsh on the gut and taste awful.

🧠 That’s why we made Pure Refuel:
💧 Hydrating mash
💪 Electrolytes + protein for recovery
🍒 Cherry flavour that’s actually palatable
❌ No molasses, no added sugar

Built for performance. Backed by science.

Want to explore more of the range? Head on over to our website to see all of the nutritional analysis per feed 🙌

#purefeed #thepurefeedcompany #purerefuel
...

64 5
🚨🎉 MEGA GIVEAWAY ALERT! 🎉🚨We’re celebrating summer in style with a Pure Feed prize bundle you do not want to miss! One lucky winner will receive:🐴 A Pure Feed headcollar (your choice of cob or pony size)
🧥 Our brand-new quarter zip – already a favourite with our team & brand ambassadors! Money can’t buy ⭐️
💷 A £10 feed voucher to spend on your next Pure Feed order!HOW TO ENTER:
❤️ Like this post
✅ Follow us
👯‍♀️ Tag 3 friends in the comments who’d love this too!📆 Winner will be picked at random on 1st July.📍UK ONLY📢 We will contact the winner directly from this account – please be aware of fake accounts. The winner will also be officially announced on our page on 2nd July.This giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram.GOOD LUCK 🍀#purefeed #thepurefeedcompany #horse #pony #horsegiveaway #equinegiveaway #equinegiveawaysuk #giveaway #giveaways #ponygiveaway

🚨🎉 MEGA GIVEAWAY ALERT! 🎉🚨

We’re celebrating summer in style with a Pure Feed prize bundle you do not want to miss! One lucky winner will receive:

🐴 A Pure Feed headcollar (your choice of cob or pony size)
🧥 Our brand-new quarter zip – already a favourite with our team & brand ambassadors! Money can’t buy ⭐️
💷 A £10 feed voucher to spend on your next Pure Feed order!

HOW TO ENTER:
❤️ Like this post
✅ Follow us
👯‍♀️ Tag 3 friends in the comments who’d love this too!

📆 Winner will be picked at random on 1st July.

📍UK ONLY

📢 We will contact the winner directly from this account – please be aware of fake accounts. The winner will also be officially announced on our page on 2nd July.

This giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram.

GOOD LUCK 🍀

#purefeed #thepurefeedcompany #horse #pony #horsegiveaway #equinegiveaway #equinegiveawaysuk #giveaway #giveaways #ponygiveaway
...

425 370
That’s cheaper than a coffee from the van at the event (equally an essential too)!It costs only 89p to provide your horse with a mash that rehydrates and replenishes, supporting horses post exercise recovery & promotes muscle repair 🍒Packed with essential amino acids, electrolytes and antioxidants. Did we forget to mention it’s low in sugar & starch too?Refuel is fed in 500g servings, 1 part feed to 2 parts water 💧Want to learn more? Head on over to our website for a full ingredient list and nutritional analysis!#purefeed #thepurefeedcompany #purerefuel #purefeedrefuel #recoverymash

That’s cheaper than a coffee from the van at the event (equally an essential too)!

It costs only 89p to provide your horse with a mash that rehydrates and replenishes, supporting horses post exercise recovery & promotes muscle repair 🍒

Packed with essential amino acids, electrolytes and antioxidants. Did we forget to mention it’s low in sugar & starch too?

Refuel is fed in 500g servings, 1 part feed to 2 parts water 💧

Want to learn more? Head on over to our website for a full ingredient list and nutritional analysis!

#purefeed #thepurefeedcompany #purerefuel #purefeedrefuel #recoverymash
...

267 0
Hard work = oxidative stress 💥
Think muscle fatigue, slower recovery + soreness…Pure ReFuel is the only recovery mash with vitamin E, vitamin C and selenium - a powerful antioxidant trio that works better together 🧬No molasses. No added sugar. Just serious support for tired muscles 🐎💪If your horse is in regular work, competes, travels, or just works up a good sweat, ReFuel gives their body exactly what it needs to bounce back stronger.📝 Not sure when to use it or how often?
Comment "ReFuel" down below and we'll send you our recovery guide to get you started!#thepurefeedcompany #purefeed #purefeedrefuel

Hard work = oxidative stress 💥
Think muscle fatigue, slower recovery + soreness…

Pure ReFuel is the only recovery mash with vitamin E, vitamin C and selenium - a powerful antioxidant trio that works better together 🧬

No molasses. No added sugar. Just serious support for tired muscles 🐎💪

If your horse is in regular work, competes, travels, or just works up a good sweat, ReFuel gives their body exactly what it needs to bounce back stronger.

📝 Not sure when to use it or how often?
Comment "ReFuel" down below and we`ll send you our recovery guide to get you started!

#thepurefeedcompany #purefeed #purefeedrefuel
...

46 4
Meet Aimee also known as @swintonequestrian 👋Aimee has been feeding Pure Feed since 2019 as she needed a feed that was simple, effective and reliable.“You’re saving yourself problems down the line if you start off by feeding the best and what works”With multiple horses in her care, Aimee needed a simple but effective feeding solution to suit a range of horses all with different nutritional requirements. With a complete feed, making up feeds became easier and the feed room less cluttered.Start the right way 🩵
Get started with a free personalised diet plan today, to receive advice and recommendations for your horse based on their needs 🐎 link in bio#thepurefeedcompany #purefeed #poweredbypurefeed

Meet Aimee also known as @swintonequestrian 👋

Aimee has been feeding Pure Feed since 2019 as she needed a feed that was simple, effective and reliable.

“You’re saving yourself problems down the line if you start off by feeding the best and what works”

With multiple horses in her care, Aimee needed a simple but effective feeding solution to suit a range of horses all with different nutritional requirements. With a complete feed, making up feeds became easier and the feed room less cluttered.

Start the right way 🩵
Get started with a free personalised diet plan today, to receive advice and recommendations for your horse based on their needs 🐎 link in bio

#thepurefeedcompany #purefeed #poweredbypurefeed
...

79 2
Join Pure Feed brand ambassador @joelsebhart as he takes us behind the scenes at West Wilts for the Open Novice and how he supports Sahara after a xc run using ReFuel 🍒At just 89p per serving, ReFuel is the cost effective way to keep your horse’s recovery on track!💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
🙌 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eatersLearn more about ReFuel over on the Pure Feed website (link in bio) 💻#poweredbypurefeed #purefeed #thepurefeedcompany #purefeedcompany #refuel #purerefuel🎥 @ruthpotterpr

Join Pure Feed brand ambassador @joelsebhart as he takes us behind the scenes at West Wilts for the Open Novice and how he supports Sahara after a xc run using ReFuel 🍒

At just 89p per serving, ReFuel is the cost effective way to keep your horse’s recovery on track!

💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
🙌 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters

Learn more about ReFuel over on the Pure Feed website (link in bio) 💻

#poweredbypurefeed #purefeed #thepurefeedcompany #purefeedcompany #refuel #purerefuel

🎥 @ruthpotterpr
...

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A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW VVery big congratulations to all the other competitors today.The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags  #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵See you tomorrow 👋#poweredbypurefeed @horse_event5

A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!

🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW V

Very big congratulations to all the other competitors today.

The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒

Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵

See you tomorrow 👋

#poweredbypurefeed @horse_event5
...

88 2
Who recognises this face? 👀It was great to see Meg aka @elphick.event.ponies  on the Pure Feed stand a few months ago at Swalcliffe, making the most of our selfie board! 📸We’re now getting ready for Broadway ODE, run by our friends at @horse_event5 – and we’d love to see you there! Come and say hi to the Pure Feed team and grab your FREE sample of ReFuel, our recovery and rehydration mash that’s perfect after a day of competing 🐴💦✨ Don’t miss our social media competition!
If you're heading to any Horse Events competitions this season, snap a pic of your horse enjoying ReFuel or in our selfie board as demonstrated by Meg, post it on your socials, tag us and use the hashtags:
#refuelwithpurefeed #purefeedhorseeventsYou'll be in with a chance of winning a bundle worth up to £200, including a Pure Feed saddle pad you can’t get anywhere else!📍 See you at the stand and good luck!#thepurefeedcompany #purefeed #horseevents #elphickeventponies #poweredbypurefeed

Who recognises this face? 👀

It was great to see Meg aka @elphick.event.ponies on the Pure Feed stand a few months ago at Swalcliffe, making the most of our selfie board! 📸

We’re now getting ready for Broadway ODE, run by our friends at @horse_event5 – and we’d love to see you there! Come and say hi to the Pure Feed team and grab your FREE sample of ReFuel, our recovery and rehydration mash that’s perfect after a day of competing 🐴💦

✨ Don’t miss our social media competition!
If you`re heading to any Horse Events competitions this season, snap a pic of your horse enjoying ReFuel or in our selfie board as demonstrated by Meg, post it on your socials, tag us and use the hashtags:
#refuelwithpurefeed #purefeedhorseevents

You`ll be in with a chance of winning a bundle worth up to £200, including a Pure Feed saddle pad you can’t get anywhere else!

📍 See you at the stand and good luck!

#thepurefeedcompany #purefeed #horseevents #elphickeventponies #poweredbypurefeed
...

89 2
Pure Stud is for:
👶 Foals & yearlings (up to 2 years)
🤰 Broodmares (last 3 months of pregnancy + 3 months post-foaling)
🧬 Breeding stallionsWith amino acids for tissue growth, chelated minerals for bone strength, and slow-release energy from fibre and oil - not sugar - it’s complete, balanced, and built for the job.To learn more about stud and have a deep dive into the ingredients and nutritional analysis, head on over to our website. It’s all there! 🩷#thepurefeedcompany #purefeed #purestud

Pure Stud is for:
👶 Foals & yearlings (up to 2 years)
🤰 Broodmares (last 3 months of pregnancy + 3 months post-foaling)
🧬 Breeding stallions

With amino acids for tissue growth, chelated minerals for bone strength, and slow-release energy from fibre and oil - not sugar - it’s complete, balanced, and built for the job.

To learn more about stud and have a deep dive into the ingredients and nutritional analysis, head on over to our website. It’s all there! 🩷

#thepurefeedcompany #purefeed #purestud
...

50 4
Meet Sahara 👋Sahara has been #poweredbypurefeed this season with Pure Performance, Condition Mix, Linseed & ReFuel. The beauty of Pure Feed is the core ingredients remain the same. Joel has the option to go up the calorie scale whenever he wants - Performance on event days for quick released power and then Condition Mix when he feels she may not need as much energy. Plus Joel adds a mug of Pure Linseed to Sahara’s feed for a highly concentrated source of slow-release energy & protein to help when she needs a little bit ‘extra’. After xc, Sahara then has a bowl of ReFuel to rehydrate and replenish lost electrolytes ⚡️Joel has been smashing his season so far and we can’t wait to see what’s still to come 💪Want to know about what your horse needs? Fill out our FREE personalised diet plan forms to be emailed a detailed report about your horse 🐎 link in bio🎥 - @ruthpotterpr
🐎 - @joelsebhart#thepurefeedcompany #purefeed #eventing #eventer

Meet Sahara 👋

Sahara has been #poweredbypurefeed this season with Pure Performance, Condition Mix, Linseed & ReFuel. 

The beauty of Pure Feed is the core ingredients remain the same. Joel has the option to go up the calorie scale whenever he wants - Performance on event days for quick released power and then Condition Mix when he feels she may not need as much energy. Plus Joel adds a mug of Pure Linseed to Sahara’s feed for a highly concentrated source of slow-release energy & protein to help when she needs a little bit ‘extra’. 

After xc, Sahara then has a bowl of ReFuel to rehydrate and replenish lost electrolytes ⚡️

Joel has been smashing his season so far and we can’t wait to see what’s still to come 💪

Want to know about what your horse needs? Fill out our FREE personalised diet plan forms to be emailed a detailed report about your horse 🐎 link in bio

🎥 - @ruthpotterpr
🐎 - @joelsebhart

#thepurefeedcompany #purefeed #eventing #eventer
...

170 2
Testimonial Time - Meet Daed! 🩵We were delighted to receive this heart-warming message from Pam about her 31-year-old horse, Daed, who’s been with her since he was a yearling (so sweet).After struggling with condition loss over winter due to dental issues and not being able to eat hay, Pam spoke to an equine nutritionist at a feed store, who recommended our Pure Veteran Mix. Despite Daed being a notoriously fussy eater, he absolutely loved it - and after just a few weeks, Pam saw an incredible transformation in his condition 🌟Nutrition plays a vital role in supporting older horses, especially as their digestion slows and dental challenges arise. That’s why we created our Veteran Mix and Veteran Pellets - designed to be palatable, digestible, and supportive of ageing equine bodies.Pam even shared that her vet, who’s known Daed for over 25 years, was amazed by how fantastic he looked and how shiny his coat was! ✨Thank you, Pam, for sharing your story and letting us be part of Daed’s golden years 📸Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.#thepurefeedcompany #purefeed #veteranhorses #veteranmix #poweredbypurefeed

Testimonial Time - Meet Daed! 🩵

We were delighted to receive this heart-warming message from Pam about her 31-year-old horse, Daed, who’s been with her since he was a yearling (so sweet).

After struggling with condition loss over winter due to dental issues and not being able to eat hay, Pam spoke to an equine nutritionist at a feed store, who recommended our Pure Veteran Mix. Despite Daed being a notoriously fussy eater, he absolutely loved it - and after just a few weeks, Pam saw an incredible transformation in his condition 🌟

Nutrition plays a vital role in supporting older horses, especially as their digestion slows and dental challenges arise. That’s why we created our Veteran Mix and Veteran Pellets - designed to be palatable, digestible, and supportive of ageing equine bodies.

Pam even shared that her vet, who’s known Daed for over 25 years, was amazed by how fantastic he looked and how shiny his coat was! ✨

Thank you, Pam, for sharing your story and letting us be part of Daed’s golden years 📸

Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.

#thepurefeedcompany #purefeed #veteranhorses #veteranmix #poweredbypurefeed
...

45 1
Meet @ktequestrian1 👋Kate believes more people should know about the benefits of feeding Pure Feed - and we agree! We’re committed to feeding horses the way nature intended.✅ Scientifically formulated
✅ Nutritionally complete
✅ Optimum performance guaranteedThe Pure Feed range has something for every horse - from young stock and natives to performance horses and veterans.Want to know more? 👀Head on over to our website and fill out a FREE personalised diet plan form to be emailed a detailed report including a recommended feed & feeding quantity for YOUR horse 💻#thepurefeedcompany #purefeed #poweredbypurefeed #completefeed #equinenutrition

Meet @ktequestrian1 👋

Kate believes more people should know about the benefits of feeding Pure Feed - and we agree! We’re committed to feeding horses the way nature intended.

✅ Scientifically formulated
✅ Nutritionally complete
✅ Optimum performance guaranteed

The Pure Feed range has something for every horse - from young stock and natives to performance horses and veterans.

Want to know more? 👀

Head on over to our website and fill out a FREE personalised diet plan form to be emailed a detailed report including a recommended feed & feeding quantity for YOUR horse 💻

#thepurefeedcompany #purefeed #poweredbypurefeed #completefeed #equinenutrition
...

103 4
What do you win if you place 1st at @horseeventsofficial in the Pure Feed section? 🥇Let’s find out!1 x 1st place rosette
1 x Pure Feed branded bag
1 x branded baseball cap
1 x £50 feed voucher
1 x full size bag of ReFuel 🍒If you haven’t already, get entered for Horse Events and we will see you there at the Pure Feed stand! We will be on hand to give out advice and FREE recovery and rehydration mash samples 💦We are also running a giveaway across the season - post a picture of your horse eating ReFuel at Horse Events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents to be in for the chance to win a bundle of merch and a feed voucher! You’ve got to be in it to win it 🏆#poweredbypurefeed #purefeed #thepurefeedcompany

What do you win if you place 1st at @horseeventsofficial in the Pure Feed section? 🥇

Let’s find out!

1 x 1st place rosette
1 x Pure Feed branded bag
1 x branded baseball cap
1 x £50 feed voucher
1 x full size bag of ReFuel 🍒

If you haven’t already, get entered for Horse Events and we will see you there at the Pure Feed stand! We will be on hand to give out advice and FREE recovery and rehydration mash samples 💦

We are also running a giveaway across the season - post a picture of your horse eating ReFuel at Horse Events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents to be in for the chance to win a bundle of merch and a feed voucher! You’ve got to be in it to win it 🏆

#poweredbypurefeed #purefeed #thepurefeedcompany
...

101 2
Worried about hidden preservatives in your horse’s feed? You’re not alone.Many horse owners are now actively avoiding harsh additives like artificial mould inhibitors but they still show up in a lot of mainstream feeds, often without you realising.At Pure Feed, we do things differently.
🔬 Our entire range is 100% free from mould inhibitors because your horse doesn’t need them, and neither do you.Instead, we keep things clean with:
✔️ Perforated bags so the feed can breathe
✔️ Strict handling methods
✔️ No added nasties - everPerfect for sensitive horses, intolerances, or anyone who just wants to feed more naturally.Want to learn more about the range? Take a look at our website! We have helpful videos about each feed from the range to help you understand which feed is right for your horse. Still stuck? Fill out a personalised diet plan while you're there! 🩵#thepurefeedcompany #purefeed #equinenutrition #horsenutrition #mouldinhibitors

Worried about hidden preservatives in your horse’s feed? You’re not alone.

Many horse owners are now actively avoiding harsh additives like artificial mould inhibitors but they still show up in a lot of mainstream feeds, often without you realising.

At Pure Feed, we do things differently.
🔬 Our entire range is 100% free from mould inhibitors because your horse doesn’t need them, and neither do you.

Instead, we keep things clean with:
✔️ Perforated bags so the feed can breathe
✔️ Strict handling methods
✔️ No added nasties - ever

Perfect for sensitive horses, intolerances, or anyone who just wants to feed more naturally.

Want to learn more about the range? Take a look at our website! We have helpful videos about each feed from the range to help you understand which feed is right for your horse. Still stuck? Fill out a personalised diet plan while you`re there! 🩵

#thepurefeedcompany #purefeed #equinenutrition #horsenutrition #mouldinhibitors
...

46 1
Join us for a master class with Pure Feed Brand Ambassador @sarahstewartequine 🩵Let’s conquer centre lines by learning from the experts! Squirrel is #poweredbypurefeed 💪 it all starts with correct nutrition. To get started, head on over to the Pure Feed website (link in bio) to fill out a personalised diet plan to be emailed a full report about your horse 🐎#purefeed #thepurefeedcompany #dressagehorse #dressage #centrelines #dressagetraining #dressagerider #dressageP.S. how many times can you spot Obi the spaniel? 🐾

Join us for a master class with Pure Feed Brand Ambassador @sarahstewartequine 🩵

Let’s conquer centre lines by learning from the experts! Squirrel is #poweredbypurefeed 💪 it all starts with correct nutrition. To get started, head on over to the Pure Feed website (link in bio) to fill out a personalised diet plan to be emailed a full report about your horse 🐎

#purefeed #thepurefeedcompany #dressagehorse #dressage #centrelines #dressagetraining #dressagerider #dressage

P.S. how many times can you spot Obi the spaniel? 🐾
...

76 0

What people say about Pure Feed

A much easier way of feeding
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been ...
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Cerys
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been giving her and so far she's loving it! It's a much easier way of feeding, very impressed!
A much easier way of feeding
Cerys
Loving Pure Feed and his tummy is too!
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next ...
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Sue
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next order. He's having some time off to get some weight on and is out on some grass in the middle of the tracks during the day. Thanks so much Pure Feed!
Loving Pure Feed and his tummy is too!
Sue
A huge improvement in her temperament and skin!
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
Sabrina
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
A huge improvement in her temperament and skin!
Sabrina
My pony has never looked or moved better!
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure ...
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Polly
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure veteran and his coat and weight maintenance was superb. With the two new ponies we have started to transition them over to the feeds recommended in the diet plan and they seem very happy. It is so reassuring to know that the ponies are getting everything that they need from your feed. So thank you and for all of your advice and knowledge.
My pony has never looked or moved better!
Polly
All look marvellous!
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
Joyce Simpson
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
All look marvellous!
Joyce Simpson
I can see a huge difference and improvement
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on ...
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Sophie Ferragut
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on money al around. Loving your product!
I can see a huge difference and improvement
Sophie Ferragut
A brilliant system
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
Aletheia Gardiner
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
A brilliant system
Aletheia Gardiner
Genuinely really impressed with Pure Feed!
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of ...
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Emma McFarlane
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of the main reasons I decided to try it!
Genuinely really impressed with Pure Feed!
Emma McFarlane
Wish I'd found it sooner!
It's so simple!.
Leah William
It's so simple!.
Wish I'd found it sooner!
Leah William
Pure Feed transformed my horse!
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Sara Constable
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Pure Feed transformed my horse!
Sara Constable
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