FEED ADVICE – HEALTH
Equine Metabolic Syndrome: A Comprehensive Guide
Equine Metabolic Syndrome (EMS) is a complex condition affecting horses and ponies, characterized by insulin dysregulation and an increased risk of laminitis. Insulin dysregulation in EMS leads to abnormal responses to dietary carbohydrates, causing increased insulin secretion and elevated blood glucose levels. This imbalance can result in clinical signs such as obesity, regional fat deposition, infertility, and laminitis.
EMS is often seen in Native breeds such as Welsh, Dartmoor and Shetland ponies, as well as in certain horse breeds like Arabian and Warmbloods. However, it can affect horses of any breed or age.
Key Highlights
EMS involves insulin dysregulation and a high risk of laminitis, especially in ponies and overweight horses.
Risk factors include obesity, breed predisposition, and high-NSC diets (e.g., sugary/starchy feeds).
Signs include a cresty neck, fat pads, and recurrent laminitis.
Management focuses on diet, weight loss, exercise, and vet care to reduce risks and support long-term wellbeing.
Understanding EMS
EMS is an endocrine disorder where horses struggle to regulate the release of insulin. In normal horses, insulin prompts tissue to absorb glucose after a meal. With EMS, fat deposits release hormones that interfere with tissue response to insulin, causing “insulin resistance”. The pancreas increases insulin release to counteract this, resulting in elevated insulin levels after meals and sometimes throughout the day. This mirrors metabolic issues in human type 2 diabetes.
Causes and Risk Factors of Equine Metabolic Syndrome (EMS)
Equine metabolic syndrome (EMS) has various causes and risk factors, including both genetic predisposition and environmental influences. While the exact underlying mechanisms are not fully understood, research suggests that EMS is a multifactorial condition with complex interactions between genetics, diet, and other factors.
Genetic Predisposition
Genetics play a significant role in the development of equine metabolic syndrome (EMS). Certain breeds, such as ponies, donkeys and Arabians, are more susceptible to EMS due to their genetic makeup. These breeds have evolved in harsh environments where resources were limited, leading to a higher efficiency in metabolizing dietary carbohydrates and storing energy.
Within these breeds, there may be individual horses with specific genetic factors that contribute to their inability to respond properly to dietary carbohydrates. These hereditary factors can result in insulin dysregulation and increased risk of developing EMS.
While genetic predisposition is a significant factor, it is essential to note that environmental influences and lifestyle factors also contribute to the development and progression of EMS. Therefore, a holistic approach that considers both genetic and environmental factors is necessary for managing EMS in horses.
Obesity
Obesity in horses can lead to Equine Metabolic Syndrome (EMS) primarily due to its role in promoting insulin resistance. Excess adipose tissue releases inflammatory substances and hormones, which interfere with insulin signalling pathways. This insulin resistance causes cells to become less responsive to insulin, leading to elevated insulin levels as the pancreas compensates. Chronic high insulin levels are a key feature of EMS and contribute to metabolic disturbances such as increased fat deposition.
Dietary Factors
Diets high in easily digestible carbohydrates, such as cereals and rich grass, can overwhelm the horse’s digestive system and lead to spikes in blood glucose levels. This frequent exposure to high-carbohydrate meals can result in insulin resistance over time, as the cells become less responsive to insulin’s signals to take up glucose. Consequently, the pancreas compensates by producing more insulin to regulate blood sugar levels, which can eventually lead to elevated insulin concentrations – a clinical sign of EMS.
Lack of Exercise
The lack of exercise contributes to EMS by reducing insulin sensitivity in horses. Regular physical activity is essential for maintaining insulin sensitivity by promoting glucose uptake into muscles, which helps regulate blood glucose levels effectively. Without adequate exercise, muscles become less responsive to insulin, leading to insulin resistance. This resistance prompts the pancreas to produce more insulin to compensate, eventually resulting in elevated insulin levels—a key characteristic of EMS. Additionally, sedentary horses are more prone to obesity as unused energy from feed is stored as fat, exacerbating insulin resistance and further increasing the risk of EMS.
Recognising clinical signs of EMS
Recognising the clinical signs of EMS is crucial for early diagnosis and effective management. Here are some important symptoms to watch out for:
Management and Prevention Strategies
Exercise Strategies
Exercise plays a crucial role in managing EMS primarily by improving insulin sensitivity and promoting weight loss. Strategies include daily turnout in with controlled grazing, which encourages natural movement and reduces obesity risk. Incorporating regular sessions of walking, trotting, and occasional cantering helps improve cardiovascular fitness and muscle tone without undue stress on joints. Additional activities such as lunging, groundwork, hacking on varied terrain, and in-hand work with obstacles provide mental stimulation, enhance coordination, and promote muscle development. For horses needing low-impact options, swimming offers a beneficial alternative. It’s crucial to monitor each horse’s response, gradually increase exercise intensity to prevent injury.
While medications that improve insulin sensitivity are used in human metabolic syndrome, their efficacy in horses, such as metformin, remains uncertain due to absorption concerns. Various supplements like chromium, magnesium, cinnamon, and chasteberry extract have been suggested for EMS in horses, but current evidence does not support their efficacy, and their use cannot be recommended.
Diagnosis of EMS
Diagnosing EMS typically begins with an assessment based on the appearance of obesity and a history of laminitis. To confirm EMS and assess insulin resistance accurately, testing should be conducted after the horse has fasted and is not in pain or stressed (e.g., during a laminitis episode). Diagnostic methods include:
Dietary Strategies for a Horse with EMS
The key principles for preventing and treating Equine Metabolic Syndrome (EMS) are straightforward: implement dietary restriction and encourage regular exercise. These measures not only promote weight loss but also enhance overall fitness, improving insulin responsiveness.
Dietary Adjustments:
Did you know all of Pure Feed’s low calorie range is suitable for horses with EMS?
Limiting field access, especially during periods of lush growth such as Spring, helps control carbohydrate intake and prevent insulin spikes.
Did you know all of Pure Feeds complete feeds already contain a balancer! So already contain all of the essential nutrients required!
Omega-3 fatty acid supplementation, sourced from fish oil or linseed oil, may further reduce inflammation, improve insulin sensitivity, and enhance cardiovascular function in horses with EMS.
Pure Linseed is a great source of Omega 3 – and a little goes a long way! Check it out here
Managing insulin spikes with strategies like feeding frequent small meals helps promotes stable blood glucose levels, contributing to effective EMS management.
Consider weight loss strategies such as using a grazing muzzle, soaking hay and triple netting to help control obesity.
Conclusion
In conclusion, managing EMS requires a well-rounded approach. Early recognition of clinical symptoms, like obesity and recurrent laminitis is key for timely treatment. Effective management includes providing a low-NSC (non-structural carbohydrate) diet, limiting field access, ensuring a balanced intake of essential nutrients, and supplementing with omega-3 fatty acids. Regular, appropriate exercise enhances insulin sensitivity and aids in weight loss. Consistent monitoring and veterinary guidance are essential to prevent complications like laminitis and to improve the horse’s overall health.
What we recommend for horses with EMS
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Keep your good doers in top condition without overloading them with calories! 🌿🐴
Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.
It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.
This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵
Keep your good doers in top condition without overloading them with calories! 🌿🐴
Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.
It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.
This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵
Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:
👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.
Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿
Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:
👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.
Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿
Refuel comes with a splash zone warning!
A recovery mash horses just can`t get enough of! Packed with electrolytes, antioxidants and amino acids, Refuel works hard to keep your horse in tip top shape!
We would love to see a photo of your horse after a bowl of Refuel, drop them in the comments below 👇
Refuel comes with a splash zone warning!
A recovery mash horses just can`t get enough of! Packed with electrolytes, antioxidants and amino acids, Refuel works hard to keep your horse in tip top shape!
We would love to see a photo of your horse after a bowl of Refuel, drop them in the comments below 👇
Body condition scoring… we talk about it a lot, but what does it actually look like in practice? 👀
It’s not about one quick glance or a number on a chart, it’s about building a picture, piece by piece, of how your horse is carrying condition.
1. Start at the topline.
Run your hand along the back: are the vertebrae sharp and visible, or is there a smooth, even covering? Ideally, you’re looking for a soft, rounded feel without a crease forming down the spine, which can indicate excess fat.
2.Then move to the neck and shoulders.
This is where fat can start to deposit quite early. A cresty neck or filling in front of the shoulder can be a sign your horse is carrying more condition than they need, particularly in native types or good doers. It’s also an important area to monitor for metabolic health.
3. Next, the ribs.
You shouldn’t necessarily see them, but you should be able to feel them easily. If they’re hard to find, it’s often a sign condition is creeping up. If they’re too prominent, it may indicate your horse needs more support nutritionally.
4. Then the hindquarters.
Look at the shape; are they rounded and filled, or more angular? Fat tends to sit around the tail head and quarters, so this area gives a good indication of overall energy balance.
And finally and most importantly, monitor over time.
Body condition scoring isn’t a one-off check. Horses change with the seasons, workload, and diet. What matters is spotting those small changes early, before they become bigger issues. Because when you understand where and how your horse carries condition, you’re in a much better position to feed for them, not just follow a generic plan.
Not sure what you’re feeling for? We’re always happy to help 👇
Body condition scoring… we talk about it a lot, but what does it actually look like in practice? 👀
It’s not about one quick glance or a number on a chart, it’s about building a picture, piece by piece, of how your horse is carrying condition.
1. Start at the topline.
Run your hand along the back: are the vertebrae sharp and visible, or is there a smooth, even covering? Ideally, you’re looking for a soft, rounded feel without a crease forming down the spine, which can indicate excess fat.
2.Then move to the neck and shoulders.
This is where fat can start to deposit quite early. A cresty neck or filling in front of the shoulder can be a sign your horse is carrying more condition than they need, particularly in native types or good doers. It’s also an important area to monitor for metabolic health.
3. Next, the ribs.
You shouldn’t necessarily see them, but you should be able to feel them easily. If they’re hard to find, it’s often a sign condition is creeping up. If they’re too prominent, it may indicate your horse needs more support nutritionally.
4. Then the hindquarters.
Look at the shape; are they rounded and filled, or more angular? Fat tends to sit around the tail head and quarters, so this area gives a good indication of overall energy balance.
And finally and most importantly, monitor over time.
Body condition scoring isn’t a one-off check. Horses change with the seasons, workload, and diet. What matters is spotting those small changes early, before they become bigger issues. Because when you understand where and how your horse carries condition, you’re in a much better position to feed for them, not just follow a generic plan.
Not sure what you’re feeling for? We’re always happy to help 👇
In the UK, it’s estimated that 1 in 10 horses will experience a laminitis episode every year; that’s around 96,000 cases annually.
And right now, in April, we’re entering one of the highest-risk periods of the year.
As grass growth accelerates with longer days and fluctuating temperatures, levels of non-structural carbohydrates (NSCs), particularly sugars like fructans, can rise significantly. Cool nights followed by bright, sunny days are the perfect conditions for these sugar levels to spike, increasing the risk for horses, especially those with underlying insulin dysregulation.
Laminitis is now widely recognised as a complex, endocrine-driven disease, where elevated insulin levels can directly compromise the lamellar structures within the hoof. This weakens the bond between the hoof wall and pedal bone, and once damage begins, it can progress quickly, leading to chronic pain, mechanical failure, and in severe cases, irreversible collapse.
It’s for this reason that laminitis remains one of the leading causes of death in horses in the UK, with many cases ending in euthanasia on welfare grounds.
From a nutritional perspective, prevention at this time of year is critical. It’s not just about restricting grazing, but about taking a proactive, whole-diet approach:
• Managing total NSC intake across forage and feed
• Supporting hindgut function and fibre digestion
• Avoiding sudden dietary changes
• Maintaining a normal body condition and metabolic balance
At Pure Feed, we’re proud that our feeds are formulated to be suitable for horses with laminitis; carefully designed to be low in sugar and starch, high in fibre, and supportive of normal metabolic function, helping you manage risk without compromising on nutrition.
If you’re unsure whether your horse’s diet is appropriate for this time of year, our team is always here to help; comment below, DM us or give our team a call on 01458 333333 🩵
In the UK, it’s estimated that 1 in 10 horses will experience a laminitis episode every year; that’s around 96,000 cases annually.
And right now, in April, we’re entering one of the highest-risk periods of the year.
As grass growth accelerates with longer days and fluctuating temperatures, levels of non-structural carbohydrates (NSCs), particularly sugars like fructans, can rise significantly. Cool nights followed by bright, sunny days are the perfect conditions for these sugar levels to spike, increasing the risk for horses, especially those with underlying insulin dysregulation.
Laminitis is now widely recognised as a complex, endocrine-driven disease, where elevated insulin levels can directly compromise the lamellar structures within the hoof. This weakens the bond between the hoof wall and pedal bone, and once damage begins, it can progress quickly, leading to chronic pain, mechanical failure, and in severe cases, irreversible collapse.
It’s for this reason that laminitis remains one of the leading causes of death in horses in the UK, with many cases ending in euthanasia on welfare grounds.
From a nutritional perspective, prevention at this time of year is critical. It’s not just about restricting grazing, but about taking a proactive, whole-diet approach:
• Managing total NSC intake across forage and feed
• Supporting hindgut function and fibre digestion
• Avoiding sudden dietary changes
• Maintaining a normal body condition and metabolic balance
At Pure Feed, we’re proud that our feeds are formulated to be suitable for horses with laminitis; carefully designed to be low in sugar and starch, high in fibre, and supportive of normal metabolic function, helping you manage risk without compromising on nutrition.
If you’re unsure whether your horse’s diet is appropriate for this time of year, our team is always here to help; comment below, DM us or give our team a call on 01458 333333 🩵
Did you know we use linseed in all of our feeds? Linseed is a powerhouse ingredient that brings multiple benefits to every feed. Here’s why we use it in all Pure Feed products:
1️⃣ Natural binder: Linseed contains mucilage, a sticky soluble fibre that binds feed pellets together naturally. This eliminates the need for molasses, so we can produce stable, consistent pellets without added sugar. For horses, this means better metabolic health and reduced risk of sugar-related issues.
2️⃣ Rich in Omega-3 fatty acids: Linseed provides essential fatty acids that support skin, coat, joint, and heart health, while also helping to maintain a normal inflammatory balance.
3️⃣ Gut-friendly fibre: The soluble fibre in linseed acts as a prebiotic, supporting beneficial gut microbes and improving nutrient absorption.
By using linseed instead of molasses, we combine function, nutrition, and safety, creating a feed that’s not only easier to handle and more palatable but also better for your horse’s long-term wellbeing!
Did you know we use linseed in all of our feeds? Linseed is a powerhouse ingredient that brings multiple benefits to every feed. Here’s why we use it in all Pure Feed products:
1️⃣ Natural binder: Linseed contains mucilage, a sticky soluble fibre that binds feed pellets together naturally. This eliminates the need for molasses, so we can produce stable, consistent pellets without added sugar. For horses, this means better metabolic health and reduced risk of sugar-related issues.
2️⃣ Rich in Omega-3 fatty acids: Linseed provides essential fatty acids that support skin, coat, joint, and heart health, while also helping to maintain a normal inflammatory balance.
3️⃣ Gut-friendly fibre: The soluble fibre in linseed acts as a prebiotic, supporting beneficial gut microbes and improving nutrient absorption.
By using linseed instead of molasses, we combine function, nutrition, and safety, creating a feed that’s not only easier to handle and more palatable but also better for your horse’s long-term wellbeing!
Feeding shouldn’t feel like a shopping list that never ends.
With many traditional feeding setups, you’re layering product after product: a base mix, a balancer, added oil, digestive support, biotin, muscle support… the list goes on. Not only is this way of feeding complicated, but it’s also easy to overdo or miss key nutrients.
We do things differently.
Pure Feed is designed to deliver everything your horse needs in one bag, combining high-quality fibre, essential vitamins and minerals, oils, and functional ingredients to support digestion, condition, and overall health.
That’s 6+ nutritional products, working together in a balanced way. No guesswork, no over-supplementing, no complicated routines.
Just a simpler, more effective way to feed.
Feeding shouldn’t feel like a shopping list that never ends.
With many traditional feeding setups, you’re layering product after product: a base mix, a balancer, added oil, digestive support, biotin, muscle support… the list goes on. Not only is this way of feeding complicated, but it’s also easy to overdo or miss key nutrients.
We do things differently.
Pure Feed is designed to deliver everything your horse needs in one bag, combining high-quality fibre, essential vitamins and minerals, oils, and functional ingredients to support digestion, condition, and overall health.
That’s 6+ nutritional products, working together in a balanced way. No guesswork, no over-supplementing, no complicated routines.
Just a simpler, more effective way to feed.
Ever wondered why a horse can seem fine on one day of spring grazing, but at risk the next? The answer lies in the grass itself.
In the early morning, grass sugar levels are at their lowest; the plant has used stored energy overnight. By the afternoon, sunlight drives photosynthesis, and sugar levels can spike dramatically. Young, lush spring grass is even trickier: rapid growth plus changing sunlight and rainfall means sugar levels can swing from low to dangerously high in a matter of hours.
For laminitis-prone horses, these swings matter. Sudden spikes in blood glucose trigger insulin surges, which can stress the sensitive tissues in the hoof and spark laminitis episodes. It’s not just about what your horse eats, but when and under what conditions the grass grows.
What you can do: Monitor your field, watch the weather, and consider timing and duration of grazing. Understanding these natural sugar fluctuations is one of the most effective ways to protect hoof health!
Ever wondered why a horse can seem fine on one day of spring grazing, but at risk the next? The answer lies in the grass itself.
In the early morning, grass sugar levels are at their lowest; the plant has used stored energy overnight. By the afternoon, sunlight drives photosynthesis, and sugar levels can spike dramatically. Young, lush spring grass is even trickier: rapid growth plus changing sunlight and rainfall means sugar levels can swing from low to dangerously high in a matter of hours.
For laminitis-prone horses, these swings matter. Sudden spikes in blood glucose trigger insulin surges, which can stress the sensitive tissues in the hoof and spark laminitis episodes. It’s not just about what your horse eats, but when and under what conditions the grass grows.
What you can do: Monitor your field, watch the weather, and consider timing and duration of grazing. Understanding these natural sugar fluctuations is one of the most effective ways to protect hoof health!
We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.
But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.
Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.
It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.
That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.
Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse`s diet.
If you’re not sure whether straw has a place in your horse’s diet, just ask 👇
We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.
But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.
Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.
It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.
That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.
Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse`s diet.
If you’re not sure whether straw has a place in your horse’s diet, just ask 👇
Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:
✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!
Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵
Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:
✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!
Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵
✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛
Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!
💡 Tip: Keep an eye on their weight and behaviour during the transition
Ready to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today!
✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛
Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!
💡 Tip: Keep an eye on their weight and behaviour during the transition
Ready to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today!
Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.
💚 Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.
💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.
💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.
Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎
Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.
💚 Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.
💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.
💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.
Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎
Myth: “Ulcers only affect racehorses or horses in heavy work.”
Fact: Gastric ulcers are very common, especially in performance horses. Studies show:
• Up to 80–100% of racehorses in training may have ulcers
• Around 40–60% of competition or performance horses
• Even some leisure horses are affected, around 30–40% in surveys
Ulcers often develop not just from workload, but from long gaps without forage, sudden diet changes, stress, and travel. Many horses show subtle signs rather than obvious discomfort, such as an inconsistent appetite, grumpiness, girth sensitivity, or changes in performance.
✨ Key takeaway: Ulcers are common, but not inevitable. Thoughtful feeding and management can reduce the risk and a support long-term normal gastric enviroment.
📩 If you’re unsure how to support your horse’s digestive health, our team can help build a feeding plan tailored to their needs
Myth: “Ulcers only affect racehorses or horses in heavy work.”
Fact: Gastric ulcers are very common, especially in performance horses. Studies show:
• Up to 80–100% of racehorses in training may have ulcers
• Around 40–60% of competition or performance horses
• Even some leisure horses are affected, around 30–40% in surveys
Ulcers often develop not just from workload, but from long gaps without forage, sudden diet changes, stress, and travel. Many horses show subtle signs rather than obvious discomfort, such as an inconsistent appetite, grumpiness, girth sensitivity, or changes in performance.
✨ Key takeaway: Ulcers are common, but not inevitable. Thoughtful feeding and management can reduce the risk and a support long-term normal gastric enviroment.
📩 If you’re unsure how to support your horse’s digestive health, our team can help build a feeding plan tailored to their needs
Power through every ride with Pure Working:
💙 Medium-calorie, naturally balanced feed designed for horses in regular work.
💙 Rapeseed oil and superfibres provide sustained energy
💙 High-quality protein and key amino acids support topline
💙 Pre- and probiotics promote a normal gut
💙 Biotin helps maintain strong hooves.
Want to see the difference Pure Working can make? Locate a stockist near you; 🔗 link in bio
Power through every ride with Pure Working:
💙 Medium-calorie, naturally balanced feed designed for horses in regular work.
💙 Rapeseed oil and superfibres provide sustained energy
💙 High-quality protein and key amino acids support topline
💙 Pre- and probiotics promote a normal gut
💙 Biotin helps maintain strong hooves.
Want to see the difference Pure Working can make? Locate a stockist near you; 🔗 link in bio
Horses don’t work at the same intensity every day, so why should their feed stay the same?
Every feed in the Pure Feed range is built on the same carefully selected ingredient base.
The difference? Energy and calorie level.
That means you can move up or down the range as workload changes, without changing ingredients, upsetting digestion, or starting again.
✔️ Same ingredients
✔️ Same micronutrition
✔️ Different levels to suit the day
From rest days to competition days, it’s one feed system that adapts to your horse’s week.
💡 Tap our bio for a personalised diet plan today!
Horses don’t work at the same intensity every day, so why should their feed stay the same?
Every feed in the Pure Feed range is built on the same carefully selected ingredient base.
The difference? Energy and calorie level.
That means you can move up or down the range as workload changes, without changing ingredients, upsetting digestion, or starting again.
✔️ Same ingredients
✔️ Same micronutrition
✔️ Different levels to suit the day
From rest days to competition days, it’s one feed system that adapts to your horse’s week.
💡 Tap our bio for a personalised diet plan today!
Some horses react when the girth is tightened, and it’s not just “being tricky.” The reason often comes down to stomach discomfort.
Horses produce stomach acid constantly, even when they’re not eating. Unlike humans, their stomachs aren’t designed to be empty for long periods. When a horse’s stomach is empty, or its gut is upset, the acid can irritate the stomach lining.
Tightening the girth puts pressure on the lower ribcage and stomach area, which can trigger discomfort or pain, causing the horse to squirm, nip at the girth, or resist being tacked up.
Supporting your horse with a fibre-rich diet, consistent feeding schedule, and careful tack fitting can help reduce this type of sensitivity, making tacking up a calmer, more comfortable experience.
💡 Have you noticed a difference when switching to Pure Feed? Let us know!
Some horses react when the girth is tightened, and it’s not just “being tricky.” The reason often comes down to stomach discomfort.
Horses produce stomach acid constantly, even when they’re not eating. Unlike humans, their stomachs aren’t designed to be empty for long periods. When a horse’s stomach is empty, or its gut is upset, the acid can irritate the stomach lining.
Tightening the girth puts pressure on the lower ribcage and stomach area, which can trigger discomfort or pain, causing the horse to squirm, nip at the girth, or resist being tacked up.
Supporting your horse with a fibre-rich diet, consistent feeding schedule, and careful tack fitting can help reduce this type of sensitivity, making tacking up a calmer, more comfortable experience.
💡 Have you noticed a difference when switching to Pure Feed? Let us know!
At Pure Feed, almost our entire complete feed range is cereal-free; from Pure Balance to Pure Condition Mix, giving you a low-starch, gut-friendly option✨
Only our Pure Performance contains cereals, as it`s designed for horses in heavy work who need extra energy.
Why does this matter? Because high-sugar, high-starch feeds can cause a whole host of problems:
🔥 Spikes in stomach acid → gut irritation
⚡ Fizzy, unpredictable behaviour
⚖ Weight gain or uneven condition
💥 Energy crashes mid-work
👉 Not sure where to start? Let our Pure Feed diet plan help you find the best feed for your horse’s gut
At Pure Feed, almost our entire complete feed range is cereal-free; from Pure Balance to Pure Condition Mix, giving you a low-starch, gut-friendly option✨
Only our Pure Performance contains cereals, as it`s designed for horses in heavy work who need extra energy.
Why does this matter? Because high-sugar, high-starch feeds can cause a whole host of problems:
🔥 Spikes in stomach acid → gut irritation
⚡ Fizzy, unpredictable behaviour
⚖ Weight gain or uneven condition
💥 Energy crashes mid-work
👉 Not sure where to start? Let our Pure Feed diet plan help you find the best feed for your horse’s gut
Riboflavin (B2) is your horse’s energy converter 👉 turning carbs, fats, and protein into fuel for work, growth, and recovery. It also supports:
• Skin, coat & hooves
• Tissue repair & cellular growth
• Antioxidant protection
Even if your horse looks fine, stress, work, travel, or seasonal changes can increase B2 requirements.
✅ The simple solution: Pure Feed complete feeds, formulated to deliver consistent B2 and other essential nutrients every day.
Take the guesswork out of feeding 👉 use our Pure Feed diet plan to make sure your horse is getting exactly what it needs to thrive. 🔗 Link in bio
Riboflavin (B2) is your horse’s energy converter 👉 turning carbs, fats, and protein into fuel for work, growth, and recovery. It also supports:
• Skin, coat & hooves
• Tissue repair & cellular growth
• Antioxidant protection
Even if your horse looks fine, stress, work, travel, or seasonal changes can increase B2 requirements.
✅ The simple solution: Pure Feed complete feeds, formulated to deliver consistent B2 and other essential nutrients every day.
Take the guesswork out of feeding 👉 use our Pure Feed diet plan to make sure your horse is getting exactly what it needs to thrive. 🔗 Link in bio
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