If you’ve ever owned a good-doer, you’ll know… they don’t miss a meal. Not ever.

Spring grass comes through, the sun appears, and suddenly, what should be a simple turnout becomes a stressful balancing act.

For some, that starts with a muzzle. Not to restrict completely, but to slow things down – turning every bite into a more considered mouthful.

For others, it’s strip grazing. Walking the fence line forward inch by inch, controlling access to fresh grass and keeping intake steady rather than excessive.

Then there’s hay, soaked to reduce sugar levels, making it a safer, more suitable forage option when you need to take the edge off.

Some horses thrive in dry paddocks, where grass intake is minimal but movement and turnout are still part of their routine. Others benefit from a little more time stabled, where you can fully manage what goes in and when.

All of these approaches share the same underlying principle: restriction. You’re limiting intake to manage weight, sugar exposure, and overall health. But it’s easy to forget what else gets restricted at the same time. When you reduce grass, soak hay, or limit access to forage, you’re not just cutting calories and sugars, you’re also reducing the intake of essential vitamins, minerals, and amino acids that your horse would naturally pick up throughout the day.

Over time, that gap can start to show. Hoof quality, coat condition, muscle maintenance, even energy levels and recovery, they’re all influenced by those nutrients that are no longer consistently coming in. This is where a low calorie balancer, like Pure Balance comes in. It`s job is to fill in these nutrition gaps and help provide your horse with everything they need, in a low calorie format 🩵 ...

A good session doesn’t end when you untack.
Work takes more out of your horse than you can always see: fluid loss through sweat, muscles under strain, and a digestive system that’s more sensitive post-exercise.

That’s where Refuel comes in.

Supporting faster muscle recovery, replenishing electrolytes for effective hydration, and formulated to be gut safe, it helps your horse recover properly 🩵 ...

Both Fibre Balance and Easy are part of our low calorie range but which suits your horse?

Pure Fibre Balance is built for good-doers who don’t need extra energy - low calorie, high fibre, fully balanced, and ideal for those in light work or at maintenance. It is like feeding a full cup of balancer with a handful of chaff. Everything your horse needs in one measured portion: high fibre, low sugar and starch, perfectly balanced.

Pure Easy uses the same ingredients, but served at a higher rate – more fibre, more slow-release energy, without adding extra sugar or starch. It’s the choice for horses that need extra bulk and sustained energy, while staying completely balanced and gut-friendly.

Not sure which would be best for your horse? Comment `DIET PLAN` to recieve a link to our diet plan 🩵 ...

Different workloads, different grazing, different quirks that make “one size fits all” feeding… not quite fit at all. That’s usually where the questions start.

"Am I feeding too much? Not enough? The right balance?"

Our diet plan service takes the guesswork out of it. A quick, simple form, reviewed by our nutritionists, and within a day, you’ve got a plan built specifically for your horse – their needs, their lifestyle, their routine.

👉 Comment `DIET PLAN` to find out more 🩵 ...

Keep your good doers in top condition without overloading them with calories! 🌿🐴

Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.

It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.

This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵 ...

Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:

👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.

Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿 ...

Feeding shouldn’t feel like a shopping list that never ends.
With many traditional feeding setups, you’re layering product after product: a base mix, a balancer, added oil, digestive support, biotin, muscle support… the list goes on. Not only is this way of feeding complicated, but it’s also easy to overdo or miss key nutrients.

We do things differently.

Pure Feed is designed to deliver everything your horse needs in one bag, combining high-quality fibre, essential vitamins and minerals, oils, and functional ingredients to support digestion, condition, and overall health.

That’s 6+ nutritional products, working together in a balanced way. No guesswork, no over-supplementing, no complicated routines.

Just a simpler, more effective way to feed. ...

Ever wondered why a horse can seem fine on one day of spring grazing, but at risk the next? The answer lies in the grass itself.

In the early morning, grass sugar levels are at their lowest; the plant has used stored energy overnight. By the afternoon, sunlight drives photosynthesis, and sugar levels can spike dramatically. Young, lush spring grass is even trickier: rapid growth plus changing sunlight and rainfall means sugar levels can swing from low to dangerously high in a matter of hours.

For laminitis-prone horses, these swings matter. Sudden spikes in blood glucose trigger insulin surges, which can stress the sensitive tissues in the hoof and spark laminitis episodes. It’s not just about what your horse eats, but when and under what conditions the grass grows.

What you can do: Monitor your field, watch the weather, and consider timing and duration of grazing. Understanding these natural sugar fluctuations is one of the most effective ways to protect hoof health! ...

We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.

But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.

Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.

It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.

That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.

Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse`s diet.

If you’re not sure whether straw has a place in your horse’s diet, just ask 👇 ...

Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:

✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!

Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵 ...

✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛

Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!

💡 Tip: Keep an eye on their weight and behaviour during the transition

Ready to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today! ...

Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.

💚 Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.

💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.

💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.

Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎 ...

Myth: “Ulcers only affect racehorses or horses in heavy work.”

Fact: Gastric ulcers are very common, especially in performance horses. Studies show:
• Up to 80–100% of racehorses in training may have ulcers
• Around 40–60% of competition or performance horses
• Even some leisure horses are affected, around 30–40% in surveys

Ulcers often develop not just from workload, but from long gaps without forage, sudden diet changes, stress, and travel. Many horses show subtle signs rather than obvious discomfort, such as an inconsistent appetite, grumpiness, girth sensitivity, or changes in performance.

✨ Key takeaway: Ulcers are common, but not inevitable. Thoughtful feeding and management can reduce the risk and a support long-term normal gastric enviroment.

📩 If you’re unsure how to support your horse’s digestive health, our team can help build a feeding plan tailored to their needs ...