AMBASSADORS
Our Brand Ambassadors
Our brand ambassadors are passionate equestrians who trust Pure Feed to keep their horses performing at their best. From top-level competitors to dedicated riders, they rely on our high-quality nutrition to support their horses’ health, energy, and well-being. Get to know the talented individuals who choose Pure Feed and discover how it helps them achieve success in and out of the arena.
Meg Elphick
Feeds used: Fibre Balance and Easy, ReFuel after events.
Meg has worked with The Pure Feed Company since 2018 and events at grassroots level with her team of ponies. She has competed at the prestigious Badminton Grassroots championships multiple times, finishing 3rd place in 2023 with Jam! With years of experience in the equestrian world, Meg’s dedication to providing the best care for her horses aligns perfectly with Pure Feed’s commitment to natural, high-quality nutrition. Her expertise, enthusiasm, and genuine love for horses make her an invaluable member of the Pure Feed family.
Amy Inglis
Feeds used: Working and Condition Mix depending on energy levels required, Stud to youngstock.
Amy Inglis is a top British showjumper, known for her talent, dedication, and strong partnerships with her horses. A member of Great Britain’s World Class Performance Programme and a Rolex Young Riders Academy graduate, she made her CSI5* debut at just 22. Amy balances competing, producing young horses, and coaching. Amy trusts Pure Feed to keep her horses performing at their best, feeding Pure Condition Mix and Pure Working for her competition horses, while her young horses, broodmares, and foals thrive on Pure Stud.
Jonty Evans
Feeds used: Condition Mix day to day, and Performance before competitions
Jonty is an eventer turned para dressage rider who competes his main horse Art alongside coaching and hosting clinics. Art is fed Condition Mix day to day, and switches onto Performance before any big competitions or training days. Jonty first met Art when he was driving home from an event and came to the rescue of a broken-down horse box. He offered to take the stranded gelding back to his yard and he never left!
Lily Chandler
Feeds used: Easy and Condition Mix, with ReFuel after training.
Lily is a talented showjumping rider who works with a range of horses, from youngsters starting their careers to experienced competition horses. She’s passionate about building horses up thoughtfully and correctly, with a strong emphasis on fitness and performance. Lily’s busy competition schedule makes the simplicity of Pure Feed’s complete feeds a perfect fit for her yard.
Ella Richardson
Feeds used: Working, Condition Mix and Refuel after events and training.
Ella is an event rider with big ambitions, who will be riding at Badminton Grassroots Championships in 2026. She’s passionate about giving her horses the best foundation possible, both in their work and nutrition. Pure Feed supports Ella’s horses with a natural, all-in-one approach that fits seamlessly into her routine.
Bella Stevens
Feeds used: Condition Mix day to day, and Performance before competitions
Bella is an accomplished event rider competing up to 2*, with an impressive track record that includes previous appearances at Badminton Grassroots. She’s dedicated to producing her horses with care and precision, always striving for excellence in training and competition. Bella uses Pure Feed to provide her team with the nutrients they need to thrive while keeping feeding simple and effective.
Sophie Hunt
Feeds used: Fibre Balance and Easy, ReFuel after training.
Sophie competes internationally at Junior level dressage. Pure Feed has proven to be the perfect fit for Camilla, Sophie’s 6-year-old ulcer prone mare. Pure Fibre Balance provides the gentle, natural nutrition Camilla needs to stay perform her best.
Violet Hawkins
Feeds used: Easy, with the addition of Working before shows
Violet, a talented 14-year-old international dressage rider, has proudly represented The Pure Feed Company as a brand ambassador since November 2023. Competing with her two ponies, Paddy and Tom, Violet brings a remarkable level of skill and dedication. As a rising star in the dressage world, Violet works hard to ensure her ponies look and feel their best, she feeds Pure Easy day-to-day, and switches to Pure Working before any big competitions to help with the ponies’ energy levels.
Ellis Grierson
Feeds used: Fibre Balance and Easy, ReFuel after events.
Ellis competes at Working Hunter, affiliated showjumping, dressage and eventing! The most recent addition to her team is Lottie, who arrived with Ellis on loan in March 2024. Ellis says “Lottie arrived very tucked up and her owners had warned she dropped weight easily as she is quite a highly strung girl – and boy oh boy they weren’t lying! She had mainly had a cube-based diet before so when we tried to put her straight on to Pure Condition she wouldn’t eat it, but by adding the Condition cubes to it all of a sudden won her over. Now she is back to just eating the Pure Condition Mix and she’s going the best she’s ever felt, and her owners couldn’t believe how well she looked as normally she drops weight in peak showing season due to the excitement and stress of it all!”
Megan Devonport
Feeds used: Working, with ReFuel after competing
Megan has been a valued member of the team since she first trialled the feed at the start of 2024. It was vital to Megan that any feed she used was non-heating and kind to her ulcer prone gelding Cooley Hawk’s gut. After we reached out to discuss a potential partnership, Megan trialled Pure Working and after just 1 month was already blown away by the difference in her horses! Megan events Cooley Hawk at Novice level, while skilfully producing her young mare Cali, she exemplifies dedication and passion in the sport, and we are so proud to have her as part of the team here at Pure Feed.
Joel Hart
Feeds used: Performance, Condition Mix, Pure Linseed and ReFuel after training and events.
Joel Hart is a talented young event rider making his mark on the sport. At just 22, he has already secured multiple top-five finishes at Intermediate/CCI2* and is part of the British Equestrian Young Professionals Programme 24/25. With big ambitions for 2025, he aims to step up to CCI3* with Sahara while carefully producing his exciting young horse, Zelda, for the future. To keep his horses performing at their best, Joel fuels them with Pure Performance Mix, Pure Condition Mix, Linseed, and Refuel, ensuring they have the energy and recovery support needed for competition.
Maisie Allsop
Maisie Allsop is a talented young show jumper with an impressive record already to her name. She has competed at the London International Horse Show and HOYS, and in 2024 was crowned National 148 Champion. Now moving into seniors, Maisie is continuing to build on her success as she takes the next step in her career.
Erin McCoy
Feeds used: Veteran Pellets and ReFuel after training.
Erin is an international dressage rider from Ireland who competes with her gelding, Thomas. Thomas is fed on Pure Veteran Pellets, enjoying warm mashes before training and ReFuel after work and competitions. Erin takes care to keep his diet consistent, even when travelling abroad. She always plaits him herself before tests – a quiet moment they both enjoy. With Pure Feed providing reliable nutrition, Thomas stays well-fuelled and ready for the demands of competition and travel.
Georgina Vaughan
Feeds used: Balance and Linseed to the good doers and Condition Pellets over ride weekends. ReFuel at competitions.
Georgina Vaughn is a dedicated equine vet and one of the UK’s leading endurance riders. Recently placing 3rd in the 152km CEI2* 70+(2) at Fontainebleau, France, on Vlacq Zilal, she continues to make her mark on the international endurance scene. With a strong veterinary background, Georgina has used Pure Feed for years, appreciating its science-led approach – fueling horses with oil instead of cereals while keeping sugar and starch levels low to support sustained performance and wellbeing.
Millie Juleff
Feeds used: Condition Mix, Condition Pellets, and ReFuel.
Millie Juleff is a talented young event rider from Cornwall. With ambitions to reach the top of British Eventing, she dreams of one day competing at Badminton 5*. Millie recently took on the exciting ride of Pencos Crown Jewel from Ros Canter, adding to her string of talented horses. To keep her team feeling their best, she follows her vet’s recommendation of a low-sugar, low-starch diet, feeding a combination of Pure Condition Mix, Condition Pellets, and Pure Refuel daily.
Phoebe Sydenham
Feeds used: Fibre Balance, Condition Mix, Easy, ReFuel after events.
Phoebe Sydenham began her equestrian journey by rescuing Hattie, a pony with EMS, sparking a passion for giving horses a second chance. Now with a growing string of horses, Phoebe enjoys doing a bit of everything – from eventing and showjumping to fun rides and even the occasional game of polo. A natural in front of the camera, she has a love for media and interviewing- if you were at Badminton 2024, you might have even caught her chatting with fellow Pure Feed rider Meg!
Sarah Stewart
Feeds used: Working and ReFuel after training hard.
Sarah Stewart is a dedicated rider, coach, and livery yard owner with a passion for nutrition and welfare. A popular BD Level 3 coach and BHSI since 2000, Sarah has helped riders of all levels unlock their horses’ potential, from grassroots competitors to international eventers and showjumpers. Running a busy yard means she needs a feed she can trust, which is why she turned to Pure Feed – seeking a natural option free from mould inhibitors and hidden chemicals. She believes in feeding horses as naturally as possible and loves how Pure Feed supports her horses’ wellbeing while keeping feeding simple and effective.
Aimee Swinton-Clark
Feeds used: Fibre Balance and Easy, ReFuel after events.
With a busy yard to manage, Aimee needs a feed that’s simple, effective, and reliable – which is why she’s been feeding Pure Feed since 2019. The all-in-one formula not only saves valuable time but also ensures her horses get everything they need to perform at their best. Whether she’s out competing or schooling at home, Aimme trusts Pure Feed to provide the right balance of nutrition without the hassle of multiple supplements and feeds.
Kate Tarrant
Feeds used: Condition Mix, Performance Mix and Easy. Plus all her horses love Refuel after training!
Kate Tarrant is a professional event rider who runs Littleton Manor Equestrian Centre in Reigate, Surrey. With aspirations to reach the pinnacle of three-day eventing, she has built a strong string of horses, supported by internationally renowned trainers and world-class facilities. Her achievements include winning the Novice Owner Rider Championships, qualifying for the Festival of Eventing at Gatcombe, and being long-listed for the British Rural Riders Team.
Caroline Hunt
Feeds used: Easy.
Caroline is a BHSII-qualified dressage rider and trainer who has competed up to Inter I at Premier League. She produced her horse Little Lewis from a yearling to Inter I and won the 2022 BD Elementary National Championship with her mare Freya.
She trains riders from grassroots to Grand Prix, with students achieving success at National and International level. Caroline trains her daughter Sophie, a successful junior international rider.
Apply to become a Brand Ambassador!
Are you passionate about equine nutrition and the well-being of horses? Do you believe in the benefits of natural feeding and want to share this with the equestrian community? If so, we’d love to hear from you!
For any questions or additional information, please contact us at info@purefeed.com or 01458 333 333.
BECOME AN AMBASSADOR
Why Join Our Team?
As a Pure Feed Brand Ambassador, you’ll be a part of our mission to promote the highest standards in equine nutrition, as well as enjoying exclusive benefits including year-round nutritional support, exclusive discounts and growth opportunities. At Pure Feed we pride ourselves on being a close knit, supportive team who uses and believes in their own products.
WHAT IT TAKES
What Are We Looking For?
We are seeking enthusiastic individuals who first and foremost have a passion for horses and offering the highest level of care. We only work with true advocates of the brand, and therefore offer a month’s trial to any potential Brand Ambassadors to ensure they trust and believe in our products before promoting them. We look for Brand Ambassadors with strong social media presences, with active, loyal followers, as well as high-quality, engaging content. All of our Brand Ambassadors are committed and reliable, and consistently represent Pure Feed in a positive and professional manner.
Thousands of people love our feeds
🎄 Holiday Hours Reminder! 🎄
Plan ahead for Christmas to make sure your horse doesn’t miss out:
❄️ Last dispatch for online orders: 17th December
❄️ Office open until: 19th December
❄️ Office closed: 20th December - 1st January
❄️ Office reopens: 2nd January
If your needing Pure Feed while we`re closed, remember to check out our stockist map to find the closed stockist to you!
🎄 Holiday Hours Reminder! 🎄
Plan ahead for Christmas to make sure your horse doesn’t miss out:
❄️ Last dispatch for online orders: 17th December
❄️ Office open until: 19th December
❄️ Office closed: 20th December - 1st January
❄️ Office reopens: 2nd January
If your needing Pure Feed while we`re closed, remember to check out our stockist map to find the closed stockist to you!
Did you know the entire Pure Feed range is completely molasses free?
We never rely on sweeteners to make our feeds tasty. Horses naturally prefer fibre-rich ingredients, and our formulations are designed to work with their digestive system, not against it with added sugar.
Many feeds use molasses as a shortcut: it’s cheap, it binds pellets easily, and it guarantees sweetness. But it also increases sugar levels and can make feeds unsuitable for horses with metabolic or digestive sensitivities.
At Pure Feed, we take a different approach.
Our pellets are bound using linseed and we use carefully balanced fibre and oil sources, not molasses. This means:
• Lower sugar and starch levels across the entire range
• Consistent, gut-friendly nutrition
• No artificial sweetness masking poor-quality ingredients
• Suitable for good doers, laminitics, and horses with EMS or digestive sensitivities
Delicious, nutritious, and naturally palatable - that’s the Pure Feed way 🩵
Did you know the entire Pure Feed range is completely molasses free?
We never rely on sweeteners to make our feeds tasty. Horses naturally prefer fibre-rich ingredients, and our formulations are designed to work with their digestive system, not against it with added sugar.
Many feeds use molasses as a shortcut: it’s cheap, it binds pellets easily, and it guarantees sweetness. But it also increases sugar levels and can make feeds unsuitable for horses with metabolic or digestive sensitivities.
At Pure Feed, we take a different approach.
Our pellets are bound using linseed and we use carefully balanced fibre and oil sources, not molasses. This means:
• Lower sugar and starch levels across the entire range
• Consistent, gut-friendly nutrition
• No artificial sweetness masking poor-quality ingredients
• Suitable for good doers, laminitics, and horses with EMS or digestive sensitivities
Delicious, nutritious, and naturally palatable - that’s the Pure Feed way 🩵
We`ve made feeding easy! Know the right amount to feed your horse by following our simple guide.
Pure Condition Pellets have a high oil content to promote weight gain and maintain condition💜
In their pelleted form, they are designed to help tempt fussy eaters and can be fed dry or mixed with water to form a mash. Pure Condition Pellets include our premium natural balancer with the full spectrum of vitamins and minerals that horses require.
If you`re uncertain about their nutritional requirements, leave it to the pros—claim your free diet plan from our expert nutrition team. Got questions? We`re always here to help!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purecompetitionpellets #feedingrates #allyoufeedislove #purefeed
We`ve made feeding easy! Know the right amount to feed your horse by following our simple guide.
Pure Condition Pellets have a high oil content to promote weight gain and maintain condition💜
In their pelleted form, they are designed to help tempt fussy eaters and can be fed dry or mixed with water to form a mash. Pure Condition Pellets include our premium natural balancer with the full spectrum of vitamins and minerals that horses require.
If you`re uncertain about their nutritional requirements, leave it to the pros—claim your free diet plan from our expert nutrition team. Got questions? We`re always here to help!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purecompetitionpellets #feedingrates #allyoufeedislove #purefeed
Supporting your horse`s condition shouldn’t mean compromising on behaviour, digestive comfort, or metabolic support.
Pure Condition Mix, designed as a high-calorie, nutritionally complete feed, which provides slow-release calories from fibre and oil rather than cereals and molasses. That means:
✔ Condition without fizz
✔ Digestive comfort and steadier energy
✔ A genuinely balanced feed with every vitamin and mineral included
Because it’s cereal and molasses-free, and naturally low in sugar and starch, it’s also a smart choice for horses who are metabolically sensitive or who simply feel better on fibre-first nutrition.
Why owners love it:
• Helps build condition and topline with calm energy
• Supports weight and topline through winter
• Gentle on the gut and highly palatable
• No need for extra balancers or feeds
If you’re looking for a feed that delivers condition and keeps your horse level-headed, this is the feed for you!
Supporting your horse`s condition shouldn’t mean compromising on behaviour, digestive comfort, or metabolic support.
Pure Condition Mix, designed as a high-calorie, nutritionally complete feed, which provides slow-release calories from fibre and oil rather than cereals and molasses. That means:
✔ Condition without fizz
✔ Digestive comfort and steadier energy
✔ A genuinely balanced feed with every vitamin and mineral included
Because it’s cereal and molasses-free, and naturally low in sugar and starch, it’s also a smart choice for horses who are metabolically sensitive or who simply feel better on fibre-first nutrition.
Why owners love it:
• Helps build condition and topline with calm energy
• Supports weight and topline through winter
• Gentle on the gut and highly palatable
• No need for extra balancers or feeds
If you’re looking for a feed that delivers condition and keeps your horse level-headed, this is the feed for you!
Even in Winter, horses lose electrolytes through sweat - especially during schooling, jumping or fast work ❄️
Pure Refuel replaces what’s lost, fast, supporting hydration, muscle function and recovery when your horse needs it most!
@swintonequestrian shows us her routine: tack up, train, Refuel 🩵
Even in Winter, horses lose electrolytes through sweat - especially during schooling, jumping or fast work ❄️
Pure Refuel replaces what’s lost, fast, supporting hydration, muscle function and recovery when your horse needs it most!
@swintonequestrian shows us her routine: tack up, train, Refuel 🩵
Have you noticed your older horse struggle with chaff? Our Veteran Pellets deliver all the benefits of a chaff-based feed squished into a pellet! Even better they soak down into an easy to eat mash, perfect for horses who struggle with chewing!
#purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
Have you noticed your older horse struggle with chaff? Our Veteran Pellets deliver all the benefits of a chaff-based feed squished into a pellet! Even better they soak down into an easy to eat mash, perfect for horses who struggle with chewing!
#purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
Ever wondered how we can save you money? It’s all down to Pure Feed being a complete feed. That means every bag contains everything your horse needs: fibre, energy, vitamins, minerals, and oil. No need to buy multiple feeds or top up with extra supplements to balance their diet! #purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
Ever wondered how we can save you money? It’s all down to Pure Feed being a complete feed. That means every bag contains everything your horse needs: fibre, energy, vitamins, minerals, and oil. No need to buy multiple feeds or top up with extra supplements to balance their diet! #purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
Pure Veteran Mix is specifically formulated with older horses in mind - low in sugar and starch, medium calorie, and fully nutritionally balanced, it helps keep your horse feeling their best every day. As part of our complete feed range, nothing else is needed! Just one scoop delivers essential vitamins and minerals, fibre, and slow-release energy. Easy to feed, irresistibly tasty, and with soft, chewable chaff, Pure Veteran Mix ensures your horse won’t leave a bite behind 🩵
Pure Veteran Mix is specifically formulated with older horses in mind - low in sugar and starch, medium calorie, and fully nutritionally balanced, it helps keep your horse feeling their best every day. As part of our complete feed range, nothing else is needed! Just one scoop delivers essential vitamins and minerals, fibre, and slow-release energy. Easy to feed, irresistibly tasty, and with soft, chewable chaff, Pure Veteran Mix ensures your horse won’t leave a bite behind 🩵
Looking for Pure Feed in the Chester area? Look no further than Chester Equine Feeds! They stock a range of Pure Feed products from low to high calorie, plus our tasty, healthy treats 💙
Looking for Pure Feed in the Chester area? Look no further than Chester Equine Feeds! They stock a range of Pure Feed products from low to high calorie, plus our tasty, healthy treats 💙
You don’t have to take our word for it, just listen to the people who use it every day!
Our brand ambassadors share what makes Pure Feed different: it’s simple, time-saving, and gives their horses everything they need in one complete feed. No endless supplements, no complicated routines, just proven results and happier horses.
If you’re ready to simplify your feeding routine, start with a free Pure Feed diet plan today and see the difference for yourself 🩵
You don’t have to take our word for it, just listen to the people who use it every day!
Our brand ambassadors share what makes Pure Feed different: it’s simple, time-saving, and gives their horses everything they need in one complete feed. No endless supplements, no complicated routines, just proven results and happier horses.
If you’re ready to simplify your feeding routine, start with a free Pure Feed diet plan today and see the difference for yourself 🩵
Looking for a cosy winter mash? ❄️
Here’s the difference between Meadow Mash and Refuel so you can pick the perfect warm-up for your horse:
🌱 Meadow Mash - Mint-flavoured, high-fibre hay replacer with pre- & probiotics to support normal gut function. Perfect for frosty fields, box-rest horses, or those needing extra fibre and hydration.
🍒 Refuel - Cherry-flavoured recovery mash with electrolytes, antioxidants & amino acids. Supports muscle recovery, hydration, and overall system balance after work or competition, or if your horse needs an immune system boost!
🐴 Tried either of these? Share on your story and tag us!
Looking for a cosy winter mash? ❄️
Here’s the difference between Meadow Mash and Refuel so you can pick the perfect warm-up for your horse:
🌱 Meadow Mash - Mint-flavoured, high-fibre hay replacer with pre- & probiotics to support normal gut function. Perfect for frosty fields, box-rest horses, or those needing extra fibre and hydration.
🍒 Refuel - Cherry-flavoured recovery mash with electrolytes, antioxidants & amino acids. Supports muscle recovery, hydration, and overall system balance after work or competition, or if your horse needs an immune system boost!
🐴 Tried either of these? Share on your story and tag us!
Seeing as it`s a bit chilly this week, you might reach for the kettle to make your horse a delicious warm mash. But avoid using boiling water!
All our complete feeds contain live yeast, a beneficial microbe that:
🩵 Supports a balanced gut microbiome, keeping helpful bacteria thriving
🩵 Aids the digestion of fibre and nutrients
🩵 Helps maintain overall gut stability
As yeast is a living organism, exposing them to high temperatures (around 100°C) denatures their proteins and disrupts their cell membranes, effectively killing them. Once the yeast is dead, it can no longer support digestion or gut health, so all the benefits in your feed are lost.
✅ Tip: always use warm or cool water to soak your feed. This keeps the live yeast alive, ensuring your horse gets the full digestive and gut-supporting benefits of their Pure Feed!
Seeing as it`s a bit chilly this week, you might reach for the kettle to make your horse a delicious warm mash. But avoid using boiling water!
All our complete feeds contain live yeast, a beneficial microbe that:
🩵 Supports a balanced gut microbiome, keeping helpful bacteria thriving
🩵 Aids the digestion of fibre and nutrients
🩵 Helps maintain overall gut stability
As yeast is a living organism, exposing them to high temperatures (around 100°C) denatures their proteins and disrupts their cell membranes, effectively killing them. Once the yeast is dead, it can no longer support digestion or gut health, so all the benefits in your feed are lost.
✅ Tip: always use warm or cool water to soak your feed. This keeps the live yeast alive, ensuring your horse gets the full digestive and gut-supporting benefits of their Pure Feed!
Well, it finally feels like winter might be on its way! With the cold snap increasing calorie demands, now is the perfect time to make a change with your horse`s diet. Our winter favourites help keep weight on, support topline and shine, and provide balanced nutrition 🩵
Well, it finally feels like winter might be on its way! With the cold snap increasing calorie demands, now is the perfect time to make a change with your horse`s diet. Our winter favourites help keep weight on, support topline and shine, and provide balanced nutrition 🩵
Is your older horse:
🐴 Quidding hay
🐴 Losing muscle or condition
🐴 Struggling to maintain weight
…even though everything else hasn’t changed? These are classic signs it’s time for a veteran feed! Feel like you aren`t sure which of our feeds is the best choice for your horse? Simply fill out our diet plan quiz and we`ll send you free, personalised plan! Use the link in our bio to get started 💙
#equinenutrition #purefeed #thepurefeedcompany #allyoufeedislove
Is your older horse:
🐴 Quidding hay
🐴 Losing muscle or condition
🐴 Struggling to maintain weight
…even though everything else hasn’t changed? These are classic signs it’s time for a veteran feed! Feel like you aren`t sure which of our feeds is the best choice for your horse? Simply fill out our diet plan quiz and we`ll send you free, personalised plan! Use the link in our bio to get started 💙
#equinenutrition #purefeed #thepurefeedcompany #allyoufeedislove
Why does every Pure Feed contains salt?
Salt might sound simple, but it plays a vital role in keeping horses performing and feeling their best. Sodium and chloride, the two minerals that make up salt, are essential electrolytes. They help maintain hydration, muscle function, and nerve signals, and are lost every day through sweat, urine and even breathing.
Every Pure Feed includes salt to replace these daily losses and help support your horse’s natural electrolyte balance. It also helps stimulate thirst, encouraging horses to drink enough to stay hydrated which is especially important after work or during colder months when water intake can drop.
By including salt in every Pure Feed, we make sure your horse’s basic electrolyte needs are met without you needing to add table salt or a separate supplement to the bucket.
It’s one of those simple, clever details that keeps things easy for you and balanced for your horse
Why does every Pure Feed contains salt?
Salt might sound simple, but it plays a vital role in keeping horses performing and feeling their best. Sodium and chloride, the two minerals that make up salt, are essential electrolytes. They help maintain hydration, muscle function, and nerve signals, and are lost every day through sweat, urine and even breathing.
Every Pure Feed includes salt to replace these daily losses and help support your horse’s natural electrolyte balance. It also helps stimulate thirst, encouraging horses to drink enough to stay hydrated which is especially important after work or during colder months when water intake can drop.
By including salt in every Pure Feed, we make sure your horse’s basic electrolyte needs are met without you needing to add table salt or a separate supplement to the bucket.
It’s one of those simple, clever details that keeps things easy for you and balanced for your horse
Why Veteran feeds are different 👴
As horses age, their bodies change, and so do their nutritional needs. That’s why our Veteran range is formulated differently from our standard feeds:
🔬 Fibre: softer chaff in the Mix, and pellets that soak into a mash, making them easier to chew and digest.
🔬 Protein: higher levels to support muscle maintenance, as older horses can lose muscle tone more easily.
🔬 Balancer: extra vitamins and minerals to compensate for reduced digestive efficiency.
Why Veteran feeds are different 👴
As horses age, their bodies change, and so do their nutritional needs. That’s why our Veteran range is formulated differently from our standard feeds:
🔬 Fibre: softer chaff in the Mix, and pellets that soak into a mash, making them easier to chew and digest.
🔬 Protein: higher levels to support muscle maintenance, as older horses can lose muscle tone more easily.
🔬 Balancer: extra vitamins and minerals to compensate for reduced digestive efficiency.
Did you know we make a pelleted feed specifically for older horses? Pure Veteran Pellets make it easy:
🌾 Soft & soakable so easy on worn teeth
⚡ Slow-release energy from fibre & oil
🧪 Built-in vitamin & mineral balancer specifically for older horses
💚 Gut-friendly for maximum nutrient absorption
✅ Complete feed, so no extra supplements needed
Did you know we make a pelleted feed specifically for older horses? Pure Veteran Pellets make it easy:
🌾 Soft & soakable so easy on worn teeth
⚡ Slow-release energy from fibre & oil
🧪 Built-in vitamin & mineral balancer specifically for older horses
💚 Gut-friendly for maximum nutrient absorption
✅ Complete feed, so no extra supplements needed
Ever wondered what the Pure Feed team use with their own horses? Meet Tara, Elise (Head of Nutrition ) Irish Sport Horse.
Since arriving three years ago, Tara has been fed on Pure Balance. She’s a classic good doer with plenty of natural energy, so Pure Balance provides everything she needs without unnecessary calories or any fizz. Elise always jokes that the only part of Tara that’s ID is her ability to gain weight … and the mountain of hair she grows each winter!
Despite being in full work and competing up to BE Novice and BS Foxhunter, Pure Balance supplies all the vitamins and minerals Tara needs. It’s a great reminder that the label on a feed bag is a guide, not a rulebook - the right choice depends on the horse in front of you!
Wondering which Pure Feed is the right choice for your horse? Our free diet plan tool can help! Click the link in our bio to start 🌱
#purefeed #thepurefeedcompany #equinenutrition #allyoufeedislove #dietplan
Ever wondered what the Pure Feed team use with their own horses? Meet Tara, Elise (Head of Nutrition ) Irish Sport Horse.
Since arriving three years ago, Tara has been fed on Pure Balance. She’s a classic good doer with plenty of natural energy, so Pure Balance provides everything she needs without unnecessary calories or any fizz. Elise always jokes that the only part of Tara that’s ID is her ability to gain weight … and the mountain of hair she grows each winter!
Despite being in full work and competing up to BE Novice and BS Foxhunter, Pure Balance supplies all the vitamins and minerals Tara needs. It’s a great reminder that the label on a feed bag is a guide, not a rulebook - the right choice depends on the horse in front of you!
Wondering which Pure Feed is the right choice for your horse? Our free diet plan tool can help! Click the link in our bio to start 🌱
#purefeed #thepurefeedcompany #equinenutrition #allyoufeedislove #dietplan