Pure Easy
£20.10
Made in the UK
Pour la version française, cliquez ici
Voor Nederlands, klik hier
Pure Easy is the highest energy feed in our low-calorie range, providing slow-release energy without the risk of weight gain. It’s perfect for good doers, offering balanced vitamins, minerals, and fibre to support wellbeing and performance in a low-calorie format. It is a perfect choice for excitable or sharp horses as the energy it does contain is released slowly, providing stamina rather than fizz… read more
Each bag contains
- A blend of high-fibre chaffs and pellets
- Slow-release energy without the fizz
- A full spectrum of essential vitamins and minerals
- Prebiotics and probiotics to support the gut
- Salt to help maintain hydration
- Amino acids for topline support
- Biotin to support strong hooves
Description
Pure Easy provides slow-release energy for horses in work while remaining low in calories to prevent weight gain. It’s high in fibre, supporting good hind gut health, and contains our premium balancer, offering every vitamin, mineral, pre- and probiotics, and amino acids your horse needs. With so many essential nutrients in one bag, it offers great value compared to purchasing individual components separately.
Ideal for a range of horses, Pure Easy is low in sugar and starch, making it suitable for laminitics. The oil-based energy source delivers calm, low-calorie energy, which is perfect for fizzy horses, and it’s also a great choice for good doers who don’t require extra calories to maintain condition. Like all our feeds, Pure Easy delivers complete nutrition in a single bag, making it simple and
Feeding rate:
400-600g per 100kg body weight per day depending on workload and body condition.
Pure Easy is available in 15kg bags.
Nutritional Analysis
Digestible Energy | 8.5MJ/kg | Vitamin B2 | 15mg/kg | Copper | 38mg/kg |
Protein | 11% | Vitamin B6 | 15mg/kg | Manganese | 105mg/kg |
Oil | 5% | Vitamin B12 | 0.08mg/kg | Zinc | 93mg/kg |
Fibre | 33% | Vitamin C | 12mg/kg | Selenium | 0.3mg/kg |
Starch | 6% | Vitamin D3 | 1490iu/kg | Iodine | 0.5mg/kg |
Naturally occurring sugar | 4% | Vitamin E | 298mg/kg | Salt | 1.1% |
Calcium | 0.9% | Vitamin K | 3mg/kg | Lysine | 5.7g/kg |
Phosphorus | 0.3% | Folic Acid | 18mg/kg | Methionine | 1.6g/kg |
Magnesium | 2g/kg | Biotin | 4.5mg/kg | Choline | 29mg/kg |
Vitamin A | 8940iu/kg | Niacin | 18mg/kg | FibroFOS 60 | 3g/kg |
Vitamin B1 | 19mg/kg | Naturally ocurring Iron | 254mg/kg |
Ingredients
- Oatfeed Pellets
- Grass Pellets
- Grass Chaff
- Oatstraw Chaff
- Wheatfeed
- Rapeseed Oil
- Sunflower Ext
- Dark Distiller Grains
- Linseed meal
- Vitamins & Minerals
- Limestone
- Di-calcium Phosphate
- Sodium chloride
- Unmolassed Sugarbeet
- Fructo-oligosaccharides
- Vistacell Yeast
Additives: Vitamins: Vitamin A 3a627a retinyl acetate 8940 iu/kg, Vitamin D3 3a671 cholecalciferol 1490 iu/kg, Vitamin E 3a700 all rac alpha tocopherol 298 iu/kg Compounds of trace elements: Copper (II) Sulphate Pentahydrate (3b405) 119mg/kg, Zinc Oxide (3b603) 80mg/kg, Calcium Iodate (3b202) 0.7mg/kg, Sodium Selenite (3b801) 0.8mg/kg, Manganese Oxide (3b502) 80mg/kg, Amino acids: L-Lysine (3c322) 2900mg/kg, DL-Methionine (3c301) 740mg/kg. Zootechnical additives: Gut Flora stabilisers: Saccharomyces cerevisiae MUCL39885 (4b1710) 6 billion CFU/kg
Free from:
- Molasses
- Whole Grain Cereals
- Alfalfa
- Soya
- Nutritionally Improved Straw (NIS)
A complementary feed for horses. For equine use only, do not feed to sheep.
Shipping
Delivery to Mainland UK is free for orders of 15 bags and over (except in some postal areas). There is a delivery charge for orders less than 15 bags. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.
LOVED BY MANY
Effortless Nutrition & Balanced Energy
The ultimate solution for maintaining calm energy and balanced nutrition for your horse. Specifically formulated to provide slow-release energy, high fibre, and low starch, Pure Easy supports optimal digestive health and maintains a healthy weight without sugar spikes. Perfect for horses in light to moderate work, Pure Easy ensures consistent energy levels and overall well-being.
Naturally Sourced, Planet-Friendly Feeding
At Pure Feed Company, sustainability and natural, clean feeding go hand in hand. Our feeds are made with high-quality, wholesome ingredients, free from artificial additives, to support your horse, naturally. We prioritise responsibly sourced materials and eco-friendly packaging, ensuring our products are as kind to the planet as they are to your horse.
Every Bag, Every Batch - Guaranteed Quality
We are proud to be both NOPS and UFAS certified, ensuring the highest standards of quality and safety in our products. The BETA NOPS (Naturally Occurring Prohibited Substances) certification guarantees that our feeds are carefully formulated and tested to minimise the risk of contamination, making them suitable for competition horses. Our UFAS (Universal Feed Assurance Scheme) certification means that we follow strict manufacturing processes, ensuring full traceability and consistency in every bag. These accreditations reflect our commitment to providing reliable nutrition that horse owners can trust.
What people say
SCIENCE + NUTRITION = RESULTS
Created by Science
Meticulously formulated by equine scientists, each product is the result of scientific research.
Premium Nutrition
We only use high-quality ingredients and a focus on high fibre natural feeds.
World Class Results
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
❌ NO MOLASSES
❌ NO ALFALFA
❌ NO NIS (NUTRITIONALLY IMPROVED STRAW)
❌ NO SOYA
❌ NO WHOLEGRAIN CEREALS
Hundreds of people love our feeds
Meet Megan & Willie 👋
@megan_devonport
As Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.
For more help and advice about navigating equine nutrition, get in touch with our team.
#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking

Meet Megan & Willie 👋
@megan_devonport
As Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.
For more help and advice about navigating equine nutrition, get in touch with our team.
#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking
...
We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster
📞 +44 1460 712123
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed

We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster
📞 +44 1460 712123
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed
...
Laminitis-Safe Feeds: What’s Best for Your Horse?
Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!
❌ No cereals, no molasses, no unnecessary starch!
Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.
🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.
📖 Not sure what to choose? Try our free diet plan! 🔗 link in bio!
#thepurefeedcompany #purefeed

Laminitis-Safe Feeds: What’s Best for Your Horse?
Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!
❌ No cereals, no molasses, no unnecessary starch!
Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.
🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.
📖 Not sure what to choose? Try our free diet plan! 🔗 link in bio!
#thepurefeedcompany #purefeed
...
Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #excitingtimesahead

Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #excitingtimesahead
...
Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
… all included in Pure ReFuel!
Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒
#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash

Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
… all included in Pure ReFuel!
Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒
#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash
...
🐴 How Horses Use Sugar & Starch for Energy
Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:
🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.
⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.
⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.
📸 - @equiellis

🐴 How Horses Use Sugar & Starch for Energy
Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:
🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.
⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.
⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.
📸 - @equiellis
...
Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵
Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.
Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333
#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove

Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵
Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.
Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333
#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove
...
💚 Pure Easy 💚
Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.
🔬 Scientifically Formulated for Total Nutrition:
➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt
🚫 Free From:
Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.
With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.
Do you feed Pure Easy? Let us know in the comments below! 👇
#thepurefeedcompany #purefeed #pureeasy

💚 Pure Easy 💚
Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.
🔬 Scientifically Formulated for Total Nutrition:
➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt
🚫 Free From:
Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.
With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.
Do you feed Pure Easy? Let us know in the comments below! 👇
#thepurefeedcompany #purefeed #pureeasy
...
Did you known the entire Pure Feed range is free from molasses? 💪
Why is this important?
❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.
🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).
💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.
🦷 Better for Teeth – Excess sugar can contribute to dental issues.
Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵
#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove

Did you known the entire Pure Feed range is free from molasses? 💪
Why is this important?
❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.
🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).
💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.
🦷 Better for Teeth – Excess sugar can contribute to dental issues.
Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵
#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove
...
Laminitis is more than just sore feet-it’s a serious condition affecting the sensitive laminae inside the hoof. But did you know there are different types, each with a unique cause? 👇
🧬 1️⃣ Metabolic Laminitis (Most Common)
🔎 Too much insulin weakens the laminae, increasing damage risk.
Triggered by hormonal imbalances like:
✅ EMS – Often seen in overweight horses with insulin resistance
✅ Cushing’s (PPID) – Common in older horses with a curly coat & muscle loss
🔥 2️⃣ Inflammatory Laminitis
🔎 Too much insulin weakens the laminae, increasing damage risk.
Caused by gut disturbances & illness, such as:
✅ Colic or infections releasing toxins into the bloodstream
✅ Cereal overload, upsetting gut bacteria & triggering inflammation
⏳ 3️⃣ Mechanical Laminitis
🔎 Excess pressure restricts blood flow, weakening the laminae. Occurs when hooves bear too much weight, due to:
✅ Injury, forcing weight onto one limb
✅ Poor hoof balance or hard surfaces
💡 Prevention Starts with Nutrition!
A low sugar, low starch, high fibre diet helps stabilise insulin, reduce inflammation & support gut health. Our laminitis-safe feeds provide balanced nutrition - without cereals or molasses!
📖 Need help? Try our FREE diet plan that you can find on our website!
#thepurefeedcompany #purefeed #allyoufeedislove #laminitis #laminitisawareness

Laminitis is more than just sore feet-it’s a serious condition affecting the sensitive laminae inside the hoof. But did you know there are different types, each with a unique cause? 👇
🧬 1️⃣ Metabolic Laminitis (Most Common)
🔎 Too much insulin weakens the laminae, increasing damage risk.
Triggered by hormonal imbalances like:
✅ EMS – Often seen in overweight horses with insulin resistance
✅ Cushing’s (PPID) – Common in older horses with a curly coat & muscle loss
🔥 2️⃣ Inflammatory Laminitis
🔎 Too much insulin weakens the laminae, increasing damage risk.
Caused by gut disturbances & illness, such as:
✅ Colic or infections releasing toxins into the bloodstream
✅ Cereal overload, upsetting gut bacteria & triggering inflammation
⏳ 3️⃣ Mechanical Laminitis
🔎 Excess pressure restricts blood flow, weakening the laminae. Occurs when hooves bear too much weight, due to:
✅ Injury, forcing weight onto one limb
✅ Poor hoof balance or hard surfaces
💡 Prevention Starts with Nutrition!
A low sugar, low starch, high fibre diet helps stabilise insulin, reduce inflammation & support gut health. Our laminitis-safe feeds provide balanced nutrition - without cereals or molasses!
📖 Need help? Try our FREE diet plan that you can find on our website!
#thepurefeedcompany #purefeed #allyoufeedislove #laminitis #laminitisawareness
...
Introducing Pure Feed Brand Ambassador Jess Hickey, a Grand Prix dressage rider 🩵 @jesshickeydressage
As Jess explains, our nutrition team are here to help! Whether you’ve got a question or would like a recommendation, reach out! We are always on hand to help ⭐️
💬 DM us
📧 info@purefeed.com
📞 01458 333 333
#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove

Introducing Pure Feed Brand Ambassador Jess Hickey, a Grand Prix dressage rider 🩵 @jesshickeydressage
As Jess explains, our nutrition team are here to help! Whether you’ve got a question or would like a recommendation, reach out! We are always on hand to help ⭐️
💬 DM us
📧 info@purefeed.com
📞 01458 333 333
#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove
...
If you’re at @swalcliffeparkequestrian @horse_event5 training ODE today, come by the stand (located next to the showjumping) and say hi to Ruth & Sarah.
They are on hand to help and are giving out ReFuel recovery & rehydration mash samples to every competitor 🍒
If you share a photo of your horse eating ReFuel or post a photo in our selfie frame with the hashtags #refuelwithpurefeed #purefeedhorseevents you could win a prize bundle worth up to £200! ⭐️ You’ve got to be in it to win it
#thepurefeedcompany #purefeed #allyoufeedislove #horseevents

If you’re at @swalcliffeparkequestrian @horse_event5 training ODE today, come by the stand (located next to the showjumping) and say hi to Ruth & Sarah.
They are on hand to help and are giving out ReFuel recovery & rehydration mash samples to every competitor 🍒
If you share a photo of your horse eating ReFuel or post a photo in our selfie frame with the hashtags #refuelwithpurefeed #purefeedhorseevents you could win a prize bundle worth up to £200! ⭐️ You’ve got to be in it to win it
#thepurefeedcompany #purefeed #allyoufeedislove #horseevents
...
Can`t decide between easy and working? Check out the table to see the main differences 💚💙
If you`re still on the fence about which one would best suit your horse, take a look at our personalised diet plans. Each plan is specific to your horse and their needs whether they are on the heavier side and need to lose some weight or struggle to maintain condition.
Or if you want a chat, we are on hand to help!
📞 01458 333 333
💻 Email us
📩 Send us a dm
#pureeasy #pureworking #thepurefeedcompany #purefeed

Can`t decide between easy and working? Check out the table to see the main differences 💚💙
If you`re still on the fence about which one would best suit your horse, take a look at our personalised diet plans. Each plan is specific to your horse and their needs whether they are on the heavier side and need to lose some weight or struggle to maintain condition.
Or if you want a chat, we are on hand to help!
📞 01458 333 333
💻 Email us
📩 Send us a dm
#pureeasy #pureworking #thepurefeedcompany #purefeed
...
Welcome to the Pure Feed water complex at @swalcliffeparkequestrian @horse_event5 training ODE 🩵
The team are here for Sunday & Monday, stop by the tent, have a chat and grab a ReFuel sample! We have a competition running too with a chance to win a bundle up to £200!
#thepurefeedcompany #purefeed #refuel #refuelwithpurefeed #purefeedhorseevents

Welcome to the Pure Feed water complex at @swalcliffeparkequestrian @horse_event5 training ODE 🩵
The team are here for Sunday & Monday, stop by the tent, have a chat and grab a ReFuel sample! We have a competition running too with a chance to win a bundle up to £200!
#thepurefeedcompany #purefeed #refuel #refuelwithpurefeed #purefeedhorseevents
...
Struggling to find a performance feed that’s suitable for your laminitic horse?
💡 Pure Working is the solution!
Designed to be low in sugar & starch, it provides controlled energy while supporting overall nutrition.
Why Pure Working for Laminitic Horses?
🌿 Low Sugar & Starch: Molasses-free, cereal-free, alfalfa-free, and only 10% sugar and starch!
🌿 High Fibre: Supports digestion and a natural gut enviroment
🌿 Slow-Release Energy: For steady, controlled performance
🌿 Complete Nutrition: With essential vitamins, minerals, and amino acids
🌿 Biotin: Helps maintain strong, healthy hooves
🌿 Safe Weight Gain: Supports weight gain without risking insulin spikes in horses at rest.
Want to learn more about feeding your laminitic horse? Comment “FIBRE” below to recieve a link to subscribe to our newsletter for expert tips, updates, and more! 🩵
#thepurefeedcompany #purefeed #laminitis #laminitisrecovery

Struggling to find a performance feed that’s suitable for your laminitic horse?
💡 Pure Working is the solution!
Designed to be low in sugar & starch, it provides controlled energy while supporting overall nutrition.
Why Pure Working for Laminitic Horses?
🌿 Low Sugar & Starch: Molasses-free, cereal-free, alfalfa-free, and only 10% sugar and starch!
🌿 High Fibre: Supports digestion and a natural gut enviroment
🌿 Slow-Release Energy: For steady, controlled performance
🌿 Complete Nutrition: With essential vitamins, minerals, and amino acids
🌿 Biotin: Helps maintain strong, healthy hooves
🌿 Safe Weight Gain: Supports weight gain without risking insulin spikes in horses at rest.
Want to learn more about feeding your laminitic horse? Comment “FIBRE” below to recieve a link to subscribe to our newsletter for expert tips, updates, and more! 🩵
#thepurefeedcompany #purefeed #laminitis #laminitisrecovery
...
🌟 This is your sign to thank your biggest supporter! 🌟
Whether it’s your mum, dad, family, friends, groom, instructor, or anyone else who’s always there for you - give them a tag and let them know how much you appreciate their help 🩵
Give them a tag in the comments!
Behind every rider is someone cheering them on, lifting them up, making the journey possible, and waiting at the end with some cheesy chips. Let’s show them some love! 👏
#allyoufeedislove #purefeed #thepurefeedcompany

🌟 This is your sign to thank your biggest supporter! 🌟
Whether it’s your mum, dad, family, friends, groom, instructor, or anyone else who’s always there for you - give them a tag and let them know how much you appreciate their help 🩵
Give them a tag in the comments!
Behind every rider is someone cheering them on, lifting them up, making the journey possible, and waiting at the end with some cheesy chips. Let’s show them some love! 👏
#allyoufeedislove #purefeed #thepurefeedcompany
...
When it comes to horse nutrition, there’s a lot to consider- energy, protein, vitamins, minerals, fibre, and the endless number of supplements. Some natural feeds rely solely on fibre and oil, while others focus on whole grains, leaving you to piece together the rest of the diet. That’s why Pure Feed is different- it’s a true complete feed, designed to simplify feeding while ensuring your horse gets everything they need in one easy-to-feed bag!
What Does a Complete Feed Mean?
A complete feed is designed to be fed at a specific rate to provide 100% of a horse’s daily nutritional requirements!
Here`s what`s in every bag:
🟢 High-Quality Fibre
🟢 Balanced Energy Sources
🟢 Premium Balancer Included
Why Does This Matter?
Feeding a complete feed reduces the risk of over- or under-supplementation, which can lead to deficiencies or imbalances. It’s also incredibly convenient - you don’t need multiple feed types or additional supplements. Just follow the feeding guide, and you’ll know your horse is getting everything they need.
If you have any questions about feeding rates or the Pure Feed range, please do reach out as we would be more than happy to help 🩵
#thepurefeedcompany #purefeed #pureworking #completefeed

When it comes to horse nutrition, there’s a lot to consider- energy, protein, vitamins, minerals, fibre, and the endless number of supplements. Some natural feeds rely solely on fibre and oil, while others focus on whole grains, leaving you to piece together the rest of the diet. That’s why Pure Feed is different- it’s a true complete feed, designed to simplify feeding while ensuring your horse gets everything they need in one easy-to-feed bag!
What Does a Complete Feed Mean?
A complete feed is designed to be fed at a specific rate to provide 100% of a horse’s daily nutritional requirements!
Here`s what`s in every bag:
🟢 High-Quality Fibre
🟢 Balanced Energy Sources
🟢 Premium Balancer Included
Why Does This Matter?
Feeding a complete feed reduces the risk of over- or under-supplementation, which can lead to deficiencies or imbalances. It’s also incredibly convenient - you don’t need multiple feed types or additional supplements. Just follow the feeding guide, and you’ll know your horse is getting everything they need.
If you have any questions about feeding rates or the Pure Feed range, please do reach out as we would be more than happy to help 🩵
#thepurefeedcompany #purefeed #pureworking #completefeed
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Because who doesn’t love some Gary content?! 😍🩵
A #throwback to our content shoot with Pure Feed Brand Ambassador, @amy_inglis1 🎥
#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove

Because who doesn’t love some Gary content?! 😍🩵
A #throwback to our content shoot with Pure Feed Brand Ambassador, @amy_inglis1 🎥
#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove
...
Made in the UK
We are proud to ay that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
FAQs
All of our feeds, except Pure Performance, are suitable for laminitics. These feeds are formulated with low sugar and starch levels, which are crucial in managing laminitis. High sugar and starch intake can cause insulin spikes, leading to increased laminitic risk. Let’s take a look at each of our products from the complete range that is safe for laminitic horses:
Our Pure Balance, Pure Fibre Balance and Pure Easy are all suitable to feed to a horse or pony that may have previously had laminitis, or horses that have other conditions that require them to have a low sugar and starch diet. They are all fibre based and contain no molasses or wholegrain cereals. The combined sugar and starch level is 10% or less in these feeds, apart from our Pure Balance. Our Pure Balance has a slightly higher combined sugar and starch content, however it has a much smaller feeding rate so still only provides a small amount. They are all low calorie and will ensure that your horse is getting all the essential daily nutrients that they require, including vitamins and minerals. This is especially important for horses that have a history of laminitis for example and who may be on a restricted diet. Our Pure Working also has a combined sugar and starch level of 10%. The higher oil content of the Pure Working makes it suitable to feed to a horse that needs a low starch diet, due to laminitis for example, but that is also underweight and needs to gain some condition. Using oil in the feed helps to provide the horse with extra calories, in a safe way. Our Veteran range consists of our Pure Veteran Mix and Pure Veteran Pellets. Both of these feeds are suitable to feed to older horses that have previously had laminitis or other similar conditions that require them to have a low sugar and starch diet.
Yes, all of our complete feeds are fortified with essential vitamins and minerals; they contain a balancer, gut balancer, biotin, and salt. This means that each of our complete feeds provides everything your horse needs in just one bag. The inclusion of these key ingredients ensures your horse receives balanced nutrition for overall health, hoof support, digestive function, and electrolyte balance, all in a single, easy-to-feed product.
For horses that tie up, any of our feeds are suitable, except for Pure Performance. We recommend feeding Pure Refuel alongside the base feed to provide additional support, including electrolytes, selenium, and other important nutrients that aid in muscle function and recovery. This combination helps to replenish what’s lost during exercise, promoting optimal muscle health and reducing the risk of tying up
Support muscle health and hydration. Shop Pure ReFuel today for low-starch, high-fibre nutrition with balanced electrolytes to prevent tying up and promote recovery.
Pure Easy is a complete feed, including a balancer with essential nutrients. Feeding it alongside other Pure Feed products containing a balancer may lead to nutrient overload. However, you can safely combine Pure Easy with any of our ‘Extras’ range, such as Pure Linseed or Pure Meadow Mash, without exceeding nutrient requirements. These products are designed to complement your horse’s diet without duplicating the nutrients already provided by the balancer in Pure Easy.
Yes, Pure Easy can be fed daily. It is a balanced, low-calorie feed designed for horses that need to maintain weight or are good doers, making it perfect for everyday feeding without the risk of unnecessary weight gain. Consistency is key. Shop Pure Easy today for daily balanced nutrition.
Yes, Pure Easy can help maintain calm behaviour in excitable horses. Its low-calorie, low-sugar, and low-starch formula provides slow-release energy, helping to avoid spikes in blood sugar that can lead to excitability. This makes it ideal for horses that need a more controlled and consistent energy source. Promote calm energy. Shop Pure Easy today for balanced behaviour and steady performance.
Yes, Pure Easy is free from both molasses and cereals. It is formulated with natural ingredients that mirror a horse’s natural diet, making it highly palatable and suitable for picky eaters. Additionally, it is low in sugar and starch, providing slow-release energy to maintain calm and consistent energy levels throughout work. Choose clean nutrition. Shop Pure Easy today for molasses-free, high-fibre feeding.
Yes, Pure Easy is high in fibre, promoting excellent digestive health and supporting a healthy hindgut. It also includes prebiotics and probiotics to maintain a balanced gut microbiome, enhancing digestion and nutrient absorption. Support gut health naturally. Shop Pure Easy today for balanced digestion.
Yes, Pure Easy is highly palatable for picky eaters. Made with natural ingredients that mirror a horse’s natural diet, it’s designed to be so simple and appealing that horses can’t help but love it. Irresistible taste. Shop Pure Easy today and see the difference in your horse’s appetite.
Yes, Pure Easy is formulated with very low sugar and starch content, making it safe for horses at risk of laminitis or metabolic disorders. It provides balanced nutrition without sugar spikes. Safe for sensitive horses. Shop Pure Easy today for laminitis-friendly nutrition.