Pure Easy
£20.50
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Made in the UK
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Pure Easy is the highest energy feed in our low-calorie range, providing slow-release energy without the risk of weight gain. It’s perfect for good doers, offering balanced vitamins, minerals, and fibre to support wellbeing and performance in a low-calorie format. It is a perfect choice for excitable or sharp horses as the energy it does contain is released slowly, providing stamina rather than fizz… read more
Each bag contains
- A blend of high-fibre chaffs and pellets
- Slow-release energy without the fizz
- A full spectrum of essential vitamins and minerals
- Prebiotics and probiotics to support the gut
- Salt to help maintain hydration
- Amino acids for topline support
- Biotin to support strong hooves
Description
Pure Easy provides slow-release energy for horses in work while remaining low in calories to prevent weight gain. It’s high in fibre, supporting good hind gut health, and contains our premium balancer, offering every vitamin, mineral, pre- and probiotics, and amino acids your horse needs. With so many essential nutrients in one bag, it offers great value compared to purchasing individual components separately.
Ideal for a range of horses, Pure Easy is low in sugar and starch, making it suitable for laminitics. The oil-based energy source delivers calm, low-calorie energy, which is perfect for fizzy horses, and it’s also a great choice for good doers who don’t require extra calories to maintain condition. Like all our feeds, Pure Easy delivers complete nutrition in a single bag, making it simple and
Feeding rate:
400-600g per 100kg body weight per day depending on workload and body condition.
Pure Easy is available in 15kg bags.
Nutritional Analysis
| Digestible Energy | 8.5MJ/kg | Vitamin B2 | 15mg/kg | Copper | 38mg/kg |
| Protein | 11% | Vitamin B6 | 15mg/kg | Manganese | 105mg/kg |
| Oil | 5% | Vitamin B12 | 0.08mg/kg | Zinc | 93mg/kg |
| Fibre | 33% | Vitamin C | 12mg/kg | Selenium | 0.3mg/kg |
| Starch | 6% | Vitamin D3 | 1490iu/kg | Iodine | 0.5mg/kg |
| Naturally occurring sugar | 4% | Vitamin E | 298mg/kg | Salt | 1.1% |
| Calcium | 0.9% | Vitamin K | 3mg/kg | Lysine | 5.7g/kg |
| Phosphorus | 0.3% | Folic Acid | 18mg/kg | Methionine | 1.6g/kg |
| Magnesium | 2g/kg | Biotin | 4.5mg/kg | Choline | 29mg/kg |
| Vitamin A | 8940iu/kg | Niacin | 18mg/kg | FibroFOS 60 | 3g/kg |
| Vitamin B1 | 19mg/kg | Naturally ocurring Iron | 254mg/kg |
Ingredients
- Oatfeed Pellets
- Grass Pellets
- Grass Chaff
- Oatstraw Chaff
- Wheatfeed
- Rapeseed Oil
- Sunflower Ext
- Dark Distiller Grains
- Linseed meal
- Vitamins & Minerals
- Limestone
- Di-calcium Phosphate
- Sodium chloride
- Unmolassed Sugarbeet
- Fructo-oligosaccharides
- Vistacell Yeast
Additives: Vitamins: Vitamin A 3a627a retinyl acetate 8940 iu/kg, Vitamin D3 3a671 cholecalciferol 1490 iu/kg, Vitamin E 3a700 all rac alpha tocopherol 298 iu/kg Compounds of trace elements: Copper (II) Sulphate Pentahydrate (3b405) 119mg/kg, Zinc Oxide (3b603) 80mg/kg, Calcium Iodate (3b202) 0.7mg/kg, Sodium Selenite (3b801) 0.8mg/kg, Manganese Oxide (3b502) 80mg/kg, Amino acids: L-Lysine (3c322) 2900mg/kg, DL-Methionine (3c301) 740mg/kg. Zootechnical additives: Gut Flora stabilisers: Saccharomyces cerevisiae MUCL39885 (4b1710) 6 billion CFU/kg
Free from:
- Molasses
- Whole Grain Cereals
- Alfalfa
- Soya
- Nutritionally Improved Straw (NIS)
A complementary feed for horses. For equine use only, do not feed to sheep.
Shipping
Delivery to Mainland UK is free for orders of 15 bags and over (except in some postal areas). There is a delivery charge for orders less than 15 bags. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.
LOVED BY MANY
Effortless Nutrition & Balanced Energy
The ultimate solution for maintaining calm energy and balanced nutrition for your horse. Specifically formulated to provide slow-release energy, high fibre, and low starch, Pure Easy supports optimal digestive health and maintains a healthy weight without sugar spikes. Perfect for horses in light to moderate work, Pure Easy ensures consistent energy levels and overall well-being.
Naturally Sourced, Planet-Friendly Feeding
At the Pure Feed Company, sustainability and natural, clean feeding go hand in hand. Our feeds are made with high-quality, wholesome ingredients, free from artificial additives, to support your horse, naturally. We prioritise responsibly sourced materials and eco-friendly packaging, ensuring our products are as kind to the planet as they are to your horse.
Every Bag, Every Batch - Guaranteed Quality
We are proud to be both NOPS and UFAS certified, ensuring the highest standards of quality and safety in our products. The BETA NOPS (Naturally Occurring Prohibited Substances) certification guarantees that our feeds are carefully formulated and tested to minimise the risk of contamination, making them suitable for competition horses. Our UFAS (Universal Feed Assurance Scheme) certification means that we follow strict manufacturing processes, ensuring full traceability and consistency in every bag. These accreditations reflect our commitment to providing reliable nutrition that horse owners can trust.
What people say
SCIENCE + NUTRITION = RESULTS
Created by Science
Meticulously formulated by equine scientists, each product is the result of scientific research.
Premium Nutrition
We only use high-quality ingredients and a focus on high fibre natural feeds.
World Class Results
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
Hundreds of people love our feeds
The biggest summer feeding mistake? 👉 Assuming that because a horse is gaining weight, they`re getting everything they need. 🌱
Grass is brilliant at supplying calories, but calories aren`t the same as nutrition.
In fact, summer grazing can often be:
☀️ High in energy
⚖️ Low in certain minerals
🧬 Variable in quality protein
🦠 Missing the gut support that many horses benefit from
That`s why it`s not unusual to see horses carrying plenty of condition whilst still struggling with things like topline, hoof quality, recovery or overall performance.
The goal isn`t necessarily to feed *more*, it`s to make sure what`s missing gets replaced.
That`s why every Pure Feed complete feed contains vitamins & minerals, amino acids, pre & probiotics, fibre, salt and oil-based slow-release energy, all in one feed!
Me during the heatwave: "Drink."
My horse: "No."
Me: "DRINK."
My horse: "No."
Me: makes a bucket of Refuel
My horse: "Well, why didn`t you say so " 🍒
"I can`t believe how good my horse feels."
Not sharper.
Not stronger.
Not more explosive.
Just more consistent.
More consistent energy.
More consistent focus.
More consistent condition.
Because for most horses, performance isn`t limited by a lack of energy 👉 it`s limited by how efficiently that energy is supplied and utilised.
That`s why Pure Feed uses fibre and oil as the foundation of its feeding philosophy, supporting horses that can work, perform and recover without the highs and lows often associated with traditional high-starch diets 🩵
Most feed rooms get more and more complicated.
A balancer, chaff, nuts, supplements, gut products, a hoof supplement, oils, and even more!
Before long, you`re feeding half a dozen products just to create a balanced diet.
At Pure Feed, we took a different approach.
What if the feed already contained everything most horses need?
That`s why every Pure Feed complete feed contains:
✔️ Vitamins & minerals
✔️ Pre & probiotics
✔️ Amino acids
✔️ Biotin
✔️ Salt
✔️ Fibre
✔️ Oil for slow-release energy
All combined into one simple feeding system.
And because we believe horses thrive on fibre-based nutrition, our feeds are free from:
✖️ Molasses
✖️ Alfalfa
✖️ Soya
✖️ Wholegrain cereals
✖️ Artificial mould inhibitors
The result?
Less time worrying about what`s missing from the diet. More time enjoying your horse 🩵
"He`s living out on good grass, so he doesn`t need any feed."
It`s one of the most common things we hear this time of year.
The challenge? Grass provides calories. It doesn`t always provide balanced nutrition.
Even good doers can benefit from additional vitamins, minerals, amino acids and gut support! That`s why many owners choose a balancer or low-calorie complete feed during the summer months.
🌱 Pure Balance – concentrated nutrition with minimal calories
🌱 Fibre Balance – ideal for horses needing a little more fibre in the bucket
🌱 Pure Easy – higher in slow release energy and fibre, still low calorie
Not sure where to start? Comment diet plan below to recieve your FREE diet plan 👇
The Pure Feed range is built around one simple principle: work with the horse’s digestive system, not against it.
That’s why our range is cereal-free (with the exception of Pure Performance).
Instead of relying on traditional cereal grains as a primary energy source, we prioritise highly digestible fibre and superfibres. These ingredients provide a more natural route to energy production in the hindgut, supporting a steadier release of fuel rather than the rapid spikes often associated with starch-heavy diets.
Cereals have long been used in horse feeds for energy density, but they can place a greater digestive load on a system that is fundamentally designed for forage fermentation. By reducing reliance on them, we aim to support a more stable gut environment and more consistent overall condition.
The result is a range designed to be suitable for a wide variety of horses, from leisure horses to performance types, without compromising digestive health or nutritional balance.
Want to learn more about our cereal-free feeds? Tap the link in bio to learn more 🩵
“Mine lives out 24/7 on good grass… do they really still need a balancer?” 👀🌱
Short answer: very often, yes.
Because grass supplies calories brilliantly… but it doesn’t always supply nutrients in the right balance for modern horses, especially those in work, restricted grazing, poor doers or horses with higher nutritional demands.
The tricky bit?
Grass quality changes constantly depending on:
☀️ Sunshine
🌧️ Rainfall
🌱 Growth stage
🧪 Soil mineral levels
🐴 Grazing pressure
So while your field may look rich and healthy, key nutrients like copper, zinc, selenium, amino acids and vitamin E can still be lacking.
That’s where a balancer or complete feed comes in 🩵
At Pure Feed, our feeds are designed to help fill the nutritional gaps that forage and grazing alone may not cover, without unnecessary sugar, molasses or feeding huge bucket feeds.
Why that matters 👇
✔️ Supports hoof quality & skin condition
✔️ Helps maintain topline & muscle function
✔️ Supports immunity & recovery
✔️ Helps balance forage-based diets
✔️ Supports gut health & fibre digestion
Think of grass as the base of the diet…
and balanced nutrition as the part that helps everything function properly around it 🌾🧬
Hoof supplements are one of the most commonly purchased products in the horse world.
But what if the nutrients that support hoof growth were already in your feed? 👀
Every Pure Feed complete feed contains added biotin as standard, alongside the amino acids, vitamins and minerals needed to support hoof growth and horn quality.
Because whilst hoof oils, dressings and supplements all have their place, hooves are built from the inside out.
✔️ Added biotin in every feed
✔️ Essential amino acids
✔️ Balanced vitamins & minerals
✔️ Complete nutrition in every bucket
Your horse can stand in a field full of grass…and still be missing key nutrients 👀🌱
Because while grazing looks “natural”, modern pasture isn’t always nutritionally complete, especially for horses in work, restricted grazing, mixed grazing systems or poorer-quality field conditions.
Grass nutrient levels constantly change depending on:
☀️ Weather
🌱 Growth stage
🌧️ Rainfall
🐴 Grazing pressure
🧪 Soil mineral content
Which means the same field can provide very different nutrition throughout the year.
That’s why many horses can still benefit from targeted vitamin & mineral support, even when the grass looks lush or if they`re a good doer 🩵
At Pure Feed, we believe forage should always come first… but it shouldn’t have to do all the heavy lifting alone.
A well-balanced diet helps support:
✔️ Hoof quality
✔️ Muscle function
✔️ Energy metabolism
✔️ Immune health
✔️ Skin & coat condition
✔️ Gut health and fibre digestion
Need help figuring out which feed would suit your horse? Check out our diet plan service, link in bio 🩵
If you turned your horse’s feed label over… would you actually know what you’re looking at? 👀
A lot of feeds focus on calories first. At Pure Feed, we focus on what those calories are bringing with them 🌱
Because a horse’s bucket should support far more than just weight maintenance ⬇️
🧬 Amino acids to help support muscle repair, topline and recovery
🦠 Pre & probiotics to support a healthy hindgut microbiome
⚡ Oil-based slow-release energy for stamina without the starch spikes
💧 Salt & hydration support to help maintain fluid balance during work and warmer weather
🌾 Highly digestible fibre sources to support gut function and digestive health
🦄 Vitamins & minerals balanced to support normal bodily function, immunity and performance
🐴 Added biotin to support hoof quality and skin condition
And the best bit?
It’s all already built into the feed 🩵
Just complete, fibre-focused nutrition designed around what horses actually need to thrive.
Halfway through the season and suddenly your horse feels… flat? 👀
By mid-summer, many competition horses are working harder, travelling more, sweating more and burning through energy reserves faster, but simply throwing more starch at the problem isn’t always the answer. ⚡
At Pure Feed, we focus on controlled, fibre-based energy to support horses through the busiest part of the season without the unnecessary fizz. 🌱
Why fibre-first refuelling matters 👇
✔️ Slow-release energy supports stamina and consistency
✔️ Added oils provide safe calories without huge starch spikes
✔️ Essential amino acids help support muscle recovery and topline
✔️ Electrolytes & gut support become increasingly important as workloads and temperatures rise
✔️ Highly digestible formulations help horses maintain condition even during intense competition periods
The goal isn’t just more energy 👉 It’s usable energy, sustainable condition and horses that recover well enough to go again next weekend 💪
Most horse feeds are built around adding things in. At Pure Feed, we built ours around taking the confusion out 🩵
No separate chaff.
No balancing products.
No complicated feed charts stuck to the tack room wall.
Just scientifically balanced, fibre-based nutrition designed to support the horse as a whole 👉 from gut health and energy metabolism to muscle recovery and condition.
What makes us different? 👇
✔️ Complete nutrition in every feed
So every mouthful contributes towards a balanced diet; not just calories.
✔️ Low sugar & starch, no molasses, no alfalfa
Carefully formulated to support horses needing a more controlled, fibre-focused diet.
✔️ Gut-first formulation
With high fibre levels, pre & probiotics, and highly digestible ingredients to support the hindgut microbiome.
✔️ Real-world feeding that actually works
From happy hackers to top-level competition horses, we create feeds that are practical, consistent and easy to feed correctly.
Because feeding well shouldn’t mean feeding more products 👀
🏇 Worked hard. Sweated hard. Recovered properly?
When your horse exercises, they don`t just lose water. They also lose electrolytes, burn through nutrients and create muscle fatigue that needs supporting before the next ride.
That`s why we created Pure Refuel 🩵
Refuel combines:
⚡ Electrolytes to replace what`s lost through sweat
💪 Essential amino acids to support muscle recovery
🦠 Live yeast to support gut health
🍒 Cherry for to tempt the fussiest of horses
🌱 Low sugar & starch formulation
💧 Quick-soaking mash to encourage fluid intake
Whether you`ve just finished a competition, a training session, a fun ride or a long day travelling, Refuel helps support recovery from the inside out 🩵
🚨 Good doers need nutrients too 🚨
One of the biggest feeding myths we see? 👀
"My horse gains weight easily, so they don`t need hard feed."
The reality is that calories and nutrition aren`t the same thing.
A horse can be carrying plenty of condition while still falling short on important nutrients needed for healthy hooves, muscle function, immunity, coat quality and overall wellbeing 🌱
That`s where a feed balancer comes in 🩵
Designed to provide concentrated nutrition without unnecessary calories, a balancer helps support your horse`s diet when they don`t need large bucket feeds.
Why do owners choose Pure Balance? 👇
✔️ Low calorie, nutrient-dense formulation
✔️ Vitamins & minerals to help balance forage and grazing
✔️ Added amino acids to support topline and muscle maintenance
✔️ Pre & probiotics for digestive support
✔️ Biotin for healthy hooves
✔️ No molasses or added sugar
Think of it like this...
Your horse may not need more feed 👉 they may just need more nutrition. 🧬
Perfect for good doers, native types, horses on restricted grazing, and anyone looking to support a balanced diet without adding unnecessary calories 🩵
The hard work doesn’t end when the ride stops.
Whether it’s a competition, a schooling session, travelling, or simply coping with hot weather, giving your horse the right support afterwards can make all the difference to how they feel the next day.
Hydration, muscle function, digestive support and replenishing what’s lost through sweat all play a huge role in keeping horses comfortable, healthy and ready to go again.
That’s why we created Pure Refuel 💧🐴
An easy-to-feed recovery mash designed to support horses after work; without relying on cereals or unnecessary sugar 🍒🩵
Your horse’s feed should do more than just fill a bucket 👀
At Pure Feed, our complete range is formulated to be just that: complete. Meaning your horse gets balanced nutrition in every bite, without the need for endless extras and complicated feeding plans 🌱
Each feed combines:
✔️ High-quality fibre for digestive health
✔️ Added vitamins & minerals for daily balance
✔️ Essential amino acids to support topline & muscle
✔️ Linseed & rapeseed oil for slow-release energy
✔️ Pre & probiotics to support the gut microbiome
Because feeding your horse shouldn’t feel like solving a science equation every day 🧪
Whether you have a happy hacker, competition horse, veteran or good doer, the goal stays the same:
➡️ Simple feeding
➡️ Consistent nutrition
➡️ Healthy horses
☀️ Grass might look like the perfect summer feed… but appearances can be deceiving.
Lush grazing can provide plenty of calories, but it doesn’t always provide the balanced nutrition your horse actually needs to support:
⬇️ Muscle function
⬇️ Hoof quality
⬇️ Gut health
⬇️ Recovery
⬇️ Energy levels
⬇️ Overall performance & condition
As grass grows rapidly through summer, nutrient levels can fluctuate massively, and key vitamins, minerals, quality protein and electrolytes are often still lacking.
That’s why at Pure Feed all of our feeds are designed as complete feeds 🩵
Meaning every scoop contains:
✔️ High-quality fibre
✔️ Added vitamins & minerals
✔️ Pre & probiotics for gut support
✔️ Linseed & rapeseed oil for slow-release energy
✔️ Essential amino acids to support topline & muscle
No complicated feed rooms. No balancing guesswork. Just simple, complete nutrition that works with your horse`s gut not against it 🌱
It’s a really common misconception that Pure Feed has “higher feeding rates” than other brands. That perception usually comes from how different feeds are structured, not how much nutrition the horse is actually receiving.
Firstly, many traditional feeding systems are built across multiple separate products: a chaff for fibre, a balancer for vitamins and minerals, a mix or cube for energy, and then additional supplements for gut health, hoof condition, or muscle support. Because these elements are often purchased individually, it’s easy not to fully register just how many separate feeds are being used to build the daily ration.
Secondly, when you compare feeding rates in isolation, it can also be misleading. A single product, such as a chaff, may appear to have a lower recommended intake on its own, but that’s because it’s only contributing one part of the overall diet. The rest of the nutrition comes from other bags, buckets, and supplements.
Our Complete feeds are formulated differently. Everything is already built in; a balanced fibre base, carefully selected energy sources, a full vitamin and mineral profile, plus targeted functional support for gut health, muscle function, and hoof strength. Because of that, the feeding rate can look slightly higher when compared directly to a single-component product like a chaff, but you’re actually seeing the full ration in one place rather than just part of it.
It simplifies the whole routine, reduces the need to juggle multiple products, and ensures consistency in every mouthful 🩵
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
