FEED ADVICE – DISCIPLINES
Feeding Show Jumping Horses: The Ultimate Guide
Feeding show jumping horses is a precise task that requires balancing energy, muscle support, and recovery. Show jumping is a highly demanding sport that requires bursts of power, speed, and agility. Horses must have the energy to clear high fences, the strength to push off from the ground, and the stamina to perform across multiple rounds in competitions. In this guide, we will explore the best practices for feeding show jumping horses, ensuring they have the fuel they need to excel in this physically demanding discipline.
What is Show Jumping?
Show jumping is an equestrian sport where horse and rider navigate a course of fences, aiming to complete the round with as few faults as possible.
The sport requires not only precision and agility but also significant strength and power.
Horses must be able to accelerate quickly, jump high, and maintain their focus over multiple rounds.
Nutrition plays a crucial role in supporting a horse’s ability to perform at this level, providing the necessary energy, muscle strength, and recovery support.
Understanding the Nutritional Needs of Show Jumping Horses
Show jumping horses have distinct nutritional requirements due to the physical demands of the sport. Their diet must provide:
Quick-Release Energy:
Show jumping horses need bursts of power for jumping, requiring quick-release energy sources that don’t lead to excess excitability.
Muscle Development and Recovery:
High-quality protein is essential for maintaining muscle tone, strength, and recovery after intense exercise.
Joint and Bone Health:
The physical impact of jumping places strain on a horse’s joints and bones, requiring nutrients that support long-term joint health and bone strength.
Hydration and Electrolyte Balance:
Proper hydration and replenishment of electrolytes are vital, especially during competition days when horses may sweat excessively.
Metabolic Requirements of Show Jumping Horses
Show jumping horses have elevated metabolic needs, particularly in terms of energy for short, intense bursts of exercise. Their diet should include:
Carbohydrates: Provide quick-release energy for fast acceleration and power. Careful management of carbohydrate intake is crucial to avoid over-excitement or metabolic disorders.
Fats: Offer slow-release energy, helping to maintain stamina and calmness over multiple rounds of jumping.
Proteins: Crucial for muscle development, recovery, and repair after strenuous jumping sessions.
Key Components of a Show Jumping Horse’s Diet
Forage:
High-Quality Hay: Forage should form the foundation of the diet, providing slow-release energy and supporting digestive health. Timothy and meadow hay are excellent choices for their balance of fibre and nutrients.
Grass: the foundation of a horse’s diet, providing essential fibre for digestive health. It supplies energy, protein, and key vitamins and minerals, supporting overall well-being. However, the quality and quantity of grass vary throughout the year, so balancing the diet with additional fibre and nutrients is often necessary.
Concentrates:
Performance Feeds: Specialised performance feeds for show jumpers are designed to provide a balance of carbohydrates, fats, and proteins, supporting both energy and muscle needs.
Balancers: A balancer can help ensure that all essential vitamins, minerals, and amino acids are provided without adding unnecessary calories, particularly for horses prone to weight gain.
Key Components of a Show Jumping Horse’s Diet
Energy Sources
Carbohydrates: Grains such as oats or barley can provide the quick-release energy needed for power, but should be fed in controlled amounts to prevent over-excitability.
Fats: Linseed and rapeseed oil are excellent for providing slow-release energy, supporting stamina without causing spikes in energy levels.
Fibre: High-fibre feeds like unmolassed sugarbeet offer slow-release energy and are easy on the digestive system, helping to maintain even energy levels during competitions.
Protein Sources:
Grass Pellets & Grass Chaff – Provide highly digestible protein to support muscle maintenance and overall condition.
Unmolassed Sugar Beet – Primarily a fibre source but contains some protein to contribute to overall dietary intake.
Rapeseed Oil – A valuable plant-based protein source that supports muscle tone and strength.
Linseed: Offers a balance of protein and omega-3 fatty acids, supporting muscle health and promoting a healthy coat.
Key Components of a Show Jumping Horse’s Diet
Supplements:
Joint Support: Glucosamine, chondroitin, and MSM are key supplements for supporting joint health, helping to protect against the wear and tear that comes from repeated jumping.
Electrolytes: Especially important during competition season, electrolytes help replenish salts lost through sweat, maintaining hydration and preventing muscle cramps. If you’re looking at improving your horse’s recovery even faster, check out Pure Refuel – aiding electrolyte, muscle and hydration recovery.
Digestive Aids: Probiotics and prebiotics can help maintain gut health, which is particularly important when travelling to shows and during periods of stress.
Hydration:
Fresh, clean water should be available at all times. Hydration is especially important before and after jumping rounds, particularly during warm weather or intense competition days.
Feeding Tips for Show Jumping Horses
Energy Management: Provide a balance of quick-release carbohydrates for power and slow-release energy from fats and fibre to maintain stamina without causing excess excitability.
Consistency is Key: Feed your horse at the same times each day to maintain a consistent digestive routine, helping to reduce stress and maintain overall health.
Monitor Body Condition: Regularly assess your horse’s body condition score (BCS) and adjust their diet accordingly to ensure they remain in optimal shape for competition.
Recovery Nutrition: After intense jumping sessions, ensure your horse receives adequate protein and carbohydrates to aid in muscle recovery and replenish energy stores.
Tailoring the Diet to Different Stages of Show Jumping
The demands of show jumping can vary between training and competition days, and the diet should be tailored to reflect these changes:
Before Competitions: Focus on providing a diet rich in quick-release energy to support the bursts of power needed for jumping. Ensure hydration levels are maintained, and offer light meals before competitions to avoid digestive upsets.
During Competitions: Offer small amounts of easily digestible feeds, such as soaked hay or high-fibre feeds, between rounds to maintain energy levels and encourage hydration. Electrolyte supplementation is important to prevent imbalances.
After Competitions: Prioritise recovery by offering feeds that are rich in protein and moderate in carbohydrates to aid muscle repair and restore energy reserves. Continue to provide fresh water and electrolytes to support rehydration.
Conclusion
Feeding a show jumping horse requires a careful balance of energy, muscle support, and recovery. A diet that includes high-quality forage, balanced concentrates, and targeted supplements will help ensure your horse performs at their best, both in training and competition. Tailoring the diet to the specific needs of each horse, as well as the demands of the sport, will provide the energy and support necessary for success.
Hear from Brand Ambassador– Amy Inglis’s Approach to Showjumping Nutrition
Amy Inglis is an international showjumper, competing at the highest level up to 5* with her team of horses, which includes both her own and those of her owners. Amy’s dedication to excellence in the ring is fueled by the Pure Feed range!
At Amy’s yard, the horses are fed a tailored diet based on their energy needs and stage of development. For her seasoned competitors, Amy uses Pure Working to provide the balanced nutrition and energy required for high-performance demands. Her younger horses and those needing extra condition are fed Pure Condition Mix, ensuring they maintain muscle and strength as they grow and develop. For the yard’s youngstock and broodmares, Pure Stud is the feed of choice, supplying the essential nutrients for healthy growth and development. ome of Amy’s horses are naturally fiery, requiring a feed that delivers energy without causing them to become overly excitable. This is where Pure Feed’s low-sugar, low-starch approach is perfect, offering controlled energy to enhance performance without making the horses too fizzy.
Amy’s thoughtful approach to feeding, using a combination of Pure Feed products, helps her horses thrive, whether they are competing internationally or developing at home. It’s this balance that supports their success in the demanding world of showjumping.
What we recommend for Show Jumping Horses
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FAQs
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Keep your good doers in top condition without overloading them with calories! 🌿🐴
Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.
It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.
This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵
Keep your good doers in top condition without overloading them with calories! 🌿🐴
Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.
It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.
This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵
Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:
👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.
Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿
Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:
👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.
Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿
Refuel comes with a splash zone warning!
A recovery mash horses just can`t get enough of! Packed with electrolytes, antioxidants and amino acids, Refuel works hard to keep your horse in tip top shape!
We would love to see a photo of your horse after a bowl of Refuel, drop them in the comments below 👇
Refuel comes with a splash zone warning!
A recovery mash horses just can`t get enough of! Packed with electrolytes, antioxidants and amino acids, Refuel works hard to keep your horse in tip top shape!
We would love to see a photo of your horse after a bowl of Refuel, drop them in the comments below 👇
Body condition scoring… we talk about it a lot, but what does it actually look like in practice? 👀
It’s not about one quick glance or a number on a chart, it’s about building a picture, piece by piece, of how your horse is carrying condition.
1. Start at the topline.
Run your hand along the back: are the vertebrae sharp and visible, or is there a smooth, even covering? Ideally, you’re looking for a soft, rounded feel without a crease forming down the spine, which can indicate excess fat.
2.Then move to the neck and shoulders.
This is where fat can start to deposit quite early. A cresty neck or filling in front of the shoulder can be a sign your horse is carrying more condition than they need, particularly in native types or good doers. It’s also an important area to monitor for metabolic health.
3. Next, the ribs.
You shouldn’t necessarily see them, but you should be able to feel them easily. If they’re hard to find, it’s often a sign condition is creeping up. If they’re too prominent, it may indicate your horse needs more support nutritionally.
4. Then the hindquarters.
Look at the shape; are they rounded and filled, or more angular? Fat tends to sit around the tail head and quarters, so this area gives a good indication of overall energy balance.
And finally and most importantly, monitor over time.
Body condition scoring isn’t a one-off check. Horses change with the seasons, workload, and diet. What matters is spotting those small changes early, before they become bigger issues. Because when you understand where and how your horse carries condition, you’re in a much better position to feed for them, not just follow a generic plan.
Not sure what you’re feeling for? We’re always happy to help 👇
Body condition scoring… we talk about it a lot, but what does it actually look like in practice? 👀
It’s not about one quick glance or a number on a chart, it’s about building a picture, piece by piece, of how your horse is carrying condition.
1. Start at the topline.
Run your hand along the back: are the vertebrae sharp and visible, or is there a smooth, even covering? Ideally, you’re looking for a soft, rounded feel without a crease forming down the spine, which can indicate excess fat.
2.Then move to the neck and shoulders.
This is where fat can start to deposit quite early. A cresty neck or filling in front of the shoulder can be a sign your horse is carrying more condition than they need, particularly in native types or good doers. It’s also an important area to monitor for metabolic health.
3. Next, the ribs.
You shouldn’t necessarily see them, but you should be able to feel them easily. If they’re hard to find, it’s often a sign condition is creeping up. If they’re too prominent, it may indicate your horse needs more support nutritionally.
4. Then the hindquarters.
Look at the shape; are they rounded and filled, or more angular? Fat tends to sit around the tail head and quarters, so this area gives a good indication of overall energy balance.
And finally and most importantly, monitor over time.
Body condition scoring isn’t a one-off check. Horses change with the seasons, workload, and diet. What matters is spotting those small changes early, before they become bigger issues. Because when you understand where and how your horse carries condition, you’re in a much better position to feed for them, not just follow a generic plan.
Not sure what you’re feeling for? We’re always happy to help 👇
In the UK, it’s estimated that 1 in 10 horses will experience a laminitis episode every year; that’s around 96,000 cases annually.
And right now, in April, we’re entering one of the highest-risk periods of the year.
As grass growth accelerates with longer days and fluctuating temperatures, levels of non-structural carbohydrates (NSCs), particularly sugars like fructans, can rise significantly. Cool nights followed by bright, sunny days are the perfect conditions for these sugar levels to spike, increasing the risk for horses, especially those with underlying insulin dysregulation.
Laminitis is now widely recognised as a complex, endocrine-driven disease, where elevated insulin levels can directly compromise the lamellar structures within the hoof. This weakens the bond between the hoof wall and pedal bone, and once damage begins, it can progress quickly, leading to chronic pain, mechanical failure, and in severe cases, irreversible collapse.
It’s for this reason that laminitis remains one of the leading causes of death in horses in the UK, with many cases ending in euthanasia on welfare grounds.
From a nutritional perspective, prevention at this time of year is critical. It’s not just about restricting grazing, but about taking a proactive, whole-diet approach:
• Managing total NSC intake across forage and feed
• Supporting hindgut function and fibre digestion
• Avoiding sudden dietary changes
• Maintaining a normal body condition and metabolic balance
At Pure Feed, we’re proud that our feeds are formulated to be suitable for horses with laminitis; carefully designed to be low in sugar and starch, high in fibre, and supportive of normal metabolic function, helping you manage risk without compromising on nutrition.
If you’re unsure whether your horse’s diet is appropriate for this time of year, our team is always here to help; comment below, DM us or give our team a call on 01458 333333 🩵
In the UK, it’s estimated that 1 in 10 horses will experience a laminitis episode every year; that’s around 96,000 cases annually.
And right now, in April, we’re entering one of the highest-risk periods of the year.
As grass growth accelerates with longer days and fluctuating temperatures, levels of non-structural carbohydrates (NSCs), particularly sugars like fructans, can rise significantly. Cool nights followed by bright, sunny days are the perfect conditions for these sugar levels to spike, increasing the risk for horses, especially those with underlying insulin dysregulation.
Laminitis is now widely recognised as a complex, endocrine-driven disease, where elevated insulin levels can directly compromise the lamellar structures within the hoof. This weakens the bond between the hoof wall and pedal bone, and once damage begins, it can progress quickly, leading to chronic pain, mechanical failure, and in severe cases, irreversible collapse.
It’s for this reason that laminitis remains one of the leading causes of death in horses in the UK, with many cases ending in euthanasia on welfare grounds.
From a nutritional perspective, prevention at this time of year is critical. It’s not just about restricting grazing, but about taking a proactive, whole-diet approach:
• Managing total NSC intake across forage and feed
• Supporting hindgut function and fibre digestion
• Avoiding sudden dietary changes
• Maintaining a normal body condition and metabolic balance
At Pure Feed, we’re proud that our feeds are formulated to be suitable for horses with laminitis; carefully designed to be low in sugar and starch, high in fibre, and supportive of normal metabolic function, helping you manage risk without compromising on nutrition.
If you’re unsure whether your horse’s diet is appropriate for this time of year, our team is always here to help; comment below, DM us or give our team a call on 01458 333333 🩵
Did you know we use linseed in all of our feeds? Linseed is a powerhouse ingredient that brings multiple benefits to every feed. Here’s why we use it in all Pure Feed products:
1️⃣ Natural binder: Linseed contains mucilage, a sticky soluble fibre that binds feed pellets together naturally. This eliminates the need for molasses, so we can produce stable, consistent pellets without added sugar. For horses, this means better metabolic health and reduced risk of sugar-related issues.
2️⃣ Rich in Omega-3 fatty acids: Linseed provides essential fatty acids that support skin, coat, joint, and heart health, while also helping to maintain a normal inflammatory balance.
3️⃣ Gut-friendly fibre: The soluble fibre in linseed acts as a prebiotic, supporting beneficial gut microbes and improving nutrient absorption.
By using linseed instead of molasses, we combine function, nutrition, and safety, creating a feed that’s not only easier to handle and more palatable but also better for your horse’s long-term wellbeing!
Did you know we use linseed in all of our feeds? Linseed is a powerhouse ingredient that brings multiple benefits to every feed. Here’s why we use it in all Pure Feed products:
1️⃣ Natural binder: Linseed contains mucilage, a sticky soluble fibre that binds feed pellets together naturally. This eliminates the need for molasses, so we can produce stable, consistent pellets without added sugar. For horses, this means better metabolic health and reduced risk of sugar-related issues.
2️⃣ Rich in Omega-3 fatty acids: Linseed provides essential fatty acids that support skin, coat, joint, and heart health, while also helping to maintain a normal inflammatory balance.
3️⃣ Gut-friendly fibre: The soluble fibre in linseed acts as a prebiotic, supporting beneficial gut microbes and improving nutrient absorption.
By using linseed instead of molasses, we combine function, nutrition, and safety, creating a feed that’s not only easier to handle and more palatable but also better for your horse’s long-term wellbeing!
Feeding shouldn’t feel like a shopping list that never ends.
With many traditional feeding setups, you’re layering product after product: a base mix, a balancer, added oil, digestive support, biotin, muscle support… the list goes on. Not only is this way of feeding complicated, but it’s also easy to overdo or miss key nutrients.
We do things differently.
Pure Feed is designed to deliver everything your horse needs in one bag, combining high-quality fibre, essential vitamins and minerals, oils, and functional ingredients to support digestion, condition, and overall health.
That’s 6+ nutritional products, working together in a balanced way. No guesswork, no over-supplementing, no complicated routines.
Just a simpler, more effective way to feed.
Feeding shouldn’t feel like a shopping list that never ends.
With many traditional feeding setups, you’re layering product after product: a base mix, a balancer, added oil, digestive support, biotin, muscle support… the list goes on. Not only is this way of feeding complicated, but it’s also easy to overdo or miss key nutrients.
We do things differently.
Pure Feed is designed to deliver everything your horse needs in one bag, combining high-quality fibre, essential vitamins and minerals, oils, and functional ingredients to support digestion, condition, and overall health.
That’s 6+ nutritional products, working together in a balanced way. No guesswork, no over-supplementing, no complicated routines.
Just a simpler, more effective way to feed.
Ever wondered why a horse can seem fine on one day of spring grazing, but at risk the next? The answer lies in the grass itself.
In the early morning, grass sugar levels are at their lowest; the plant has used stored energy overnight. By the afternoon, sunlight drives photosynthesis, and sugar levels can spike dramatically. Young, lush spring grass is even trickier: rapid growth plus changing sunlight and rainfall means sugar levels can swing from low to dangerously high in a matter of hours.
For laminitis-prone horses, these swings matter. Sudden spikes in blood glucose trigger insulin surges, which can stress the sensitive tissues in the hoof and spark laminitis episodes. It’s not just about what your horse eats, but when and under what conditions the grass grows.
What you can do: Monitor your field, watch the weather, and consider timing and duration of grazing. Understanding these natural sugar fluctuations is one of the most effective ways to protect hoof health!
Ever wondered why a horse can seem fine on one day of spring grazing, but at risk the next? The answer lies in the grass itself.
In the early morning, grass sugar levels are at their lowest; the plant has used stored energy overnight. By the afternoon, sunlight drives photosynthesis, and sugar levels can spike dramatically. Young, lush spring grass is even trickier: rapid growth plus changing sunlight and rainfall means sugar levels can swing from low to dangerously high in a matter of hours.
For laminitis-prone horses, these swings matter. Sudden spikes in blood glucose trigger insulin surges, which can stress the sensitive tissues in the hoof and spark laminitis episodes. It’s not just about what your horse eats, but when and under what conditions the grass grows.
What you can do: Monitor your field, watch the weather, and consider timing and duration of grazing. Understanding these natural sugar fluctuations is one of the most effective ways to protect hoof health!
We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.
But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.
Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.
It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.
That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.
Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse`s diet.
If you’re not sure whether straw has a place in your horse’s diet, just ask 👇
We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.
But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.
Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.
It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.
That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.
Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse`s diet.
If you’re not sure whether straw has a place in your horse’s diet, just ask 👇
Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:
✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!
Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵
Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:
✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!
Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵
✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛
Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!
💡 Tip: Keep an eye on their weight and behaviour during the transition
Ready to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today!
✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛
Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!
💡 Tip: Keep an eye on their weight and behaviour during the transition
Ready to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today!
Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.
💚 Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.
💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.
💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.
Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎
Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.
💚 Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.
💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.
💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.
Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎
Myth: “Ulcers only affect racehorses or horses in heavy work.”
Fact: Gastric ulcers are very common, especially in performance horses. Studies show:
• Up to 80–100% of racehorses in training may have ulcers
• Around 40–60% of competition or performance horses
• Even some leisure horses are affected, around 30–40% in surveys
Ulcers often develop not just from workload, but from long gaps without forage, sudden diet changes, stress, and travel. Many horses show subtle signs rather than obvious discomfort, such as an inconsistent appetite, grumpiness, girth sensitivity, or changes in performance.
✨ Key takeaway: Ulcers are common, but not inevitable. Thoughtful feeding and management can reduce the risk and a support long-term normal gastric enviroment.
📩 If you’re unsure how to support your horse’s digestive health, our team can help build a feeding plan tailored to their needs
Myth: “Ulcers only affect racehorses or horses in heavy work.”
Fact: Gastric ulcers are very common, especially in performance horses. Studies show:
• Up to 80–100% of racehorses in training may have ulcers
• Around 40–60% of competition or performance horses
• Even some leisure horses are affected, around 30–40% in surveys
Ulcers often develop not just from workload, but from long gaps without forage, sudden diet changes, stress, and travel. Many horses show subtle signs rather than obvious discomfort, such as an inconsistent appetite, grumpiness, girth sensitivity, or changes in performance.
✨ Key takeaway: Ulcers are common, but not inevitable. Thoughtful feeding and management can reduce the risk and a support long-term normal gastric enviroment.
📩 If you’re unsure how to support your horse’s digestive health, our team can help build a feeding plan tailored to their needs
Power through every ride with Pure Working:
💙 Medium-calorie, naturally balanced feed designed for horses in regular work.
💙 Rapeseed oil and superfibres provide sustained energy
💙 High-quality protein and key amino acids support topline
💙 Pre- and probiotics promote a normal gut
💙 Biotin helps maintain strong hooves.
Want to see the difference Pure Working can make? Locate a stockist near you; 🔗 link in bio
Power through every ride with Pure Working:
💙 Medium-calorie, naturally balanced feed designed for horses in regular work.
💙 Rapeseed oil and superfibres provide sustained energy
💙 High-quality protein and key amino acids support topline
💙 Pre- and probiotics promote a normal gut
💙 Biotin helps maintain strong hooves.
Want to see the difference Pure Working can make? Locate a stockist near you; 🔗 link in bio
Horses don’t work at the same intensity every day, so why should their feed stay the same?
Every feed in the Pure Feed range is built on the same carefully selected ingredient base.
The difference? Energy and calorie level.
That means you can move up or down the range as workload changes, without changing ingredients, upsetting digestion, or starting again.
✔️ Same ingredients
✔️ Same micronutrition
✔️ Different levels to suit the day
From rest days to competition days, it’s one feed system that adapts to your horse’s week.
💡 Tap our bio for a personalised diet plan today!
Horses don’t work at the same intensity every day, so why should their feed stay the same?
Every feed in the Pure Feed range is built on the same carefully selected ingredient base.
The difference? Energy and calorie level.
That means you can move up or down the range as workload changes, without changing ingredients, upsetting digestion, or starting again.
✔️ Same ingredients
✔️ Same micronutrition
✔️ Different levels to suit the day
From rest days to competition days, it’s one feed system that adapts to your horse’s week.
💡 Tap our bio for a personalised diet plan today!
Some horses react when the girth is tightened, and it’s not just “being tricky.” The reason often comes down to stomach discomfort.
Horses produce stomach acid constantly, even when they’re not eating. Unlike humans, their stomachs aren’t designed to be empty for long periods. When a horse’s stomach is empty, or its gut is upset, the acid can irritate the stomach lining.
Tightening the girth puts pressure on the lower ribcage and stomach area, which can trigger discomfort or pain, causing the horse to squirm, nip at the girth, or resist being tacked up.
Supporting your horse with a fibre-rich diet, consistent feeding schedule, and careful tack fitting can help reduce this type of sensitivity, making tacking up a calmer, more comfortable experience.
💡 Have you noticed a difference when switching to Pure Feed? Let us know!
Some horses react when the girth is tightened, and it’s not just “being tricky.” The reason often comes down to stomach discomfort.
Horses produce stomach acid constantly, even when they’re not eating. Unlike humans, their stomachs aren’t designed to be empty for long periods. When a horse’s stomach is empty, or its gut is upset, the acid can irritate the stomach lining.
Tightening the girth puts pressure on the lower ribcage and stomach area, which can trigger discomfort or pain, causing the horse to squirm, nip at the girth, or resist being tacked up.
Supporting your horse with a fibre-rich diet, consistent feeding schedule, and careful tack fitting can help reduce this type of sensitivity, making tacking up a calmer, more comfortable experience.
💡 Have you noticed a difference when switching to Pure Feed? Let us know!
At Pure Feed, almost our entire complete feed range is cereal-free; from Pure Balance to Pure Condition Mix, giving you a low-starch, gut-friendly option✨
Only our Pure Performance contains cereals, as it`s designed for horses in heavy work who need extra energy.
Why does this matter? Because high-sugar, high-starch feeds can cause a whole host of problems:
🔥 Spikes in stomach acid → gut irritation
⚡ Fizzy, unpredictable behaviour
⚖ Weight gain or uneven condition
💥 Energy crashes mid-work
👉 Not sure where to start? Let our Pure Feed diet plan help you find the best feed for your horse’s gut
At Pure Feed, almost our entire complete feed range is cereal-free; from Pure Balance to Pure Condition Mix, giving you a low-starch, gut-friendly option✨
Only our Pure Performance contains cereals, as it`s designed for horses in heavy work who need extra energy.
Why does this matter? Because high-sugar, high-starch feeds can cause a whole host of problems:
🔥 Spikes in stomach acid → gut irritation
⚡ Fizzy, unpredictable behaviour
⚖ Weight gain or uneven condition
💥 Energy crashes mid-work
👉 Not sure where to start? Let our Pure Feed diet plan help you find the best feed for your horse’s gut
Riboflavin (B2) is your horse’s energy converter 👉 turning carbs, fats, and protein into fuel for work, growth, and recovery. It also supports:
• Skin, coat & hooves
• Tissue repair & cellular growth
• Antioxidant protection
Even if your horse looks fine, stress, work, travel, or seasonal changes can increase B2 requirements.
✅ The simple solution: Pure Feed complete feeds, formulated to deliver consistent B2 and other essential nutrients every day.
Take the guesswork out of feeding 👉 use our Pure Feed diet plan to make sure your horse is getting exactly what it needs to thrive. 🔗 Link in bio
Riboflavin (B2) is your horse’s energy converter 👉 turning carbs, fats, and protein into fuel for work, growth, and recovery. It also supports:
• Skin, coat & hooves
• Tissue repair & cellular growth
• Antioxidant protection
Even if your horse looks fine, stress, work, travel, or seasonal changes can increase B2 requirements.
✅ The simple solution: Pure Feed complete feeds, formulated to deliver consistent B2 and other essential nutrients every day.
Take the guesswork out of feeding 👉 use our Pure Feed diet plan to make sure your horse is getting exactly what it needs to thrive. 🔗 Link in bio
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