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DIET PLAN

Free Personalised Diet Plan

Fill out the user-friendly form on this page, and receive your free personalised diet plan. Give your horse the advantage of customised nutrition for enhanced health, performance, and happiness.

Unleash The Benefits Of A Free, Personalised Diet Plan From For Your Horse.

Our nutritionists will create a tailored feeding programme to ensure your horse receives the perfect balance of nutrients, vitamins, and minerals. Our personalised diet plans consider age, condition, workload, and specific requirements, promoting overall health and well-being.

Say goodbye to hours of research into horse nutrition. The form for your horse’s information is quick and easy to fill in. Just provide basic information about your horse and you will receive a comprehensive feeding programme within one working day ready to implement.

Need help with the form or want to talk to an expert?

Once you have completed the form, our nutritionists will send you a personalised diet plan for your horse. Alternatively you can speak to a nutritionist by calling 01458 333 333 (Mon–Fri, 9:00am–5:00pm).

Thousands of people love our feeds

Meet Megan & Willie 👋
@megan_devonportAs Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.For more help and advice about navigating equine nutrition, get in touch with our team.#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking

Meet Megan & Willie 👋
@megan_devonport

As Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.

For more help and advice about navigating equine nutrition, get in touch with our team.

#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking
...

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We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster📞 +44 1460 712123We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you're a retailer interested in stocking Pure Feed, we’d love to hear from you!#Proudtostockpurefeed #thepurefeedcompany #purefeed

We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster

📞 +44 1460 712123

We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!

#Proudtostockpurefeed #thepurefeedcompany #purefeed
...

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Laminitis-Safe Feeds: What’s Best for Your Horse?Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!❌ No cereals, no molasses, no unnecessary starch!Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.📖 Not sure what to choose? Try our free diet plan! 🔗  link in bio!#thepurefeedcompany #purefeed

Laminitis-Safe Feeds: What’s Best for Your Horse?

Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!

❌ No cereals, no molasses, no unnecessary starch!

Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.

🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.

📖 Not sure what to choose? Try our free diet plan! 🔗 link in bio!

#thepurefeedcompany #purefeed
...

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Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm#thepurefeedcompany #purefeed #excitingtimesahead

Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm

#thepurefeedcompany #purefeed #excitingtimesahead
...

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Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters… all included in Pure ReFuel!Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash

Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.

💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters

… all included in Pure ReFuel!

Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒

#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash
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🐴 How Horses Use Sugar & Starch for EnergyNot all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.📸 - @equiellis

🐴 How Horses Use Sugar & Starch for Energy

Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:

🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.

⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.

⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.

📸 - @equiellis
...

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Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove

Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵

Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.

Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333

#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove
...

102 2
💚 Pure Easy 💚Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.🔬 Scientifically Formulated for Total Nutrition:➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt🚫 Free From:Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.Do you feed Pure Easy? Let us know in the comments below! 👇#thepurefeedcompany #purefeed #pureeasy

💚 Pure Easy 💚

Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.

🔬 Scientifically Formulated for Total Nutrition:

➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt

🚫 Free From:

Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.

With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.

Do you feed Pure Easy? Let us know in the comments below! 👇

#thepurefeedcompany #purefeed #pureeasy
...

69 4
Did you known the entire Pure Feed range is free from molasses? 💪Why is this important?❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.🦷 Better for Teeth – Excess sugar can contribute to dental issues.Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It's as easy as 1,2,3! 🩵#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove

Did you known the entire Pure Feed range is free from molasses? 💪

Why is this important?

❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.

🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).

💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.

🦷 Better for Teeth – Excess sugar can contribute to dental issues.

Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵

#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove
...

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Introducing Pure Feed Brand Ambassador Jess Hickey, a Grand Prix dressage rider 🩵 @jesshickeydressageAs Jess explains, our nutrition team are here to help! Whether you’ve got a question or would like a recommendation, reach out! We are always on hand to help ⭐️💬 DM us
📧 info@purefeed.com
📞 01458 333 333#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove

Introducing Pure Feed Brand Ambassador Jess Hickey, a Grand Prix dressage rider 🩵 @jesshickeydressage

As Jess explains, our nutrition team are here to help! Whether you’ve got a question or would like a recommendation, reach out! We are always on hand to help ⭐️

💬 DM us
📧 info@purefeed.com
📞 01458 333 333

#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove
...

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Can't decide between easy and working? Check out the table to see the main differences 💚💙If you're still on the fence about which one would best suit your horse, take a look at our personalised diet plans. Each plan is specific to your horse and their needs whether they are on the heavier side and need to lose some weight or struggle to maintain condition.Or if you want a chat, we are on hand to help!
📞 01458 333 333
💻 Email us
📩 Send us a dm#pureeasy #pureworking #thepurefeedcompany #purefeed

Can`t decide between easy and working? Check out the table to see the main differences 💚💙

If you`re still on the fence about which one would best suit your horse, take a look at our personalised diet plans. Each plan is specific to your horse and their needs whether they are on the heavier side and need to lose some weight or struggle to maintain condition.

Or if you want a chat, we are on hand to help!
📞 01458 333 333
💻 Email us
📩 Send us a dm

#pureeasy #pureworking #thepurefeedcompany #purefeed
...

67 2
Welcome to the Pure Feed water complex at @swalcliffeparkequestrian @horse_event5 training ODE 🩵The team are here for Sunday & Monday, stop by the tent, have a chat and grab a ReFuel sample! We have a competition running too with a chance to win a bundle up to £200!#thepurefeedcompany #purefeed #refuel #refuelwithpurefeed #purefeedhorseevents

Welcome to the Pure Feed water complex at @swalcliffeparkequestrian @horse_event5 training ODE 🩵

The team are here for Sunday & Monday, stop by the tent, have a chat and grab a ReFuel sample! We have a competition running too with a chance to win a bundle up to £200!

#thepurefeedcompany #purefeed #refuel #refuelwithpurefeed #purefeedhorseevents
...

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Struggling to find a performance feed that’s suitable for your laminitic horse?💡 Pure Working is the solution!Designed to be low in sugar & starch, it provides controlled energy while supporting overall nutrition.Why Pure Working for Laminitic Horses?🌿 Low Sugar & Starch: Molasses-free, cereal-free, alfalfa-free, and only 10% sugar and starch!
🌿 High Fibre: Supports digestion and a natural gut enviroment
🌿 Slow-Release Energy: For steady, controlled performance
🌿 Complete Nutrition: With essential vitamins, minerals, and amino acids
🌿 Biotin: Helps maintain strong, healthy hooves
🌿 Safe Weight Gain: Supports weight gain without risking insulin spikes in horses at rest.Want to learn more about feeding your laminitic horse? Comment “FIBRE” below to recieve a link to subscribe to our newsletter for expert tips, updates, and more! 🩵#thepurefeedcompany #purefeed #laminitis #laminitisrecovery

Struggling to find a performance feed that’s suitable for your laminitic horse?

💡 Pure Working is the solution!

Designed to be low in sugar & starch, it provides controlled energy while supporting overall nutrition.

Why Pure Working for Laminitic Horses?

🌿 Low Sugar & Starch: Molasses-free, cereal-free, alfalfa-free, and only 10% sugar and starch!
🌿 High Fibre: Supports digestion and a natural gut enviroment
🌿 Slow-Release Energy: For steady, controlled performance
🌿 Complete Nutrition: With essential vitamins, minerals, and amino acids
🌿 Biotin: Helps maintain strong, healthy hooves
🌿 Safe Weight Gain: Supports weight gain without risking insulin spikes in horses at rest.

Want to learn more about feeding your laminitic horse? Comment “FIBRE” below to recieve a link to subscribe to our newsletter for expert tips, updates, and more! 🩵

#thepurefeedcompany #purefeed #laminitis #laminitisrecovery
...

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🌟 This is your sign to thank your biggest supporter! 🌟Whether it’s your mum, dad, family, friends, groom, instructor, or anyone else who’s always there for you - give them a tag and let them know how much you appreciate their help 🩵Give them a tag in the comments!Behind every rider is someone cheering them on, lifting them up, making the journey possible, and waiting at the end with some cheesy chips. Let’s show them some love! 👏#allyoufeedislove #purefeed #thepurefeedcompany

🌟 This is your sign to thank your biggest supporter! 🌟

Whether it’s your mum, dad, family, friends, groom, instructor, or anyone else who’s always there for you - give them a tag and let them know how much you appreciate their help 🩵

Give them a tag in the comments!

Behind every rider is someone cheering them on, lifting them up, making the journey possible, and waiting at the end with some cheesy chips. Let’s show them some love! 👏

#allyoufeedislove #purefeed #thepurefeedcompany
...

63 16
When it comes to horse nutrition, there’s a lot to consider- energy, protein, vitamins, minerals, fibre, and the endless number of supplements. Some natural feeds rely solely on fibre and oil, while others focus on whole grains, leaving you to piece together the rest of the diet. That’s why Pure Feed is different- it’s a true complete feed, designed to simplify feeding while ensuring your horse gets everything they need in one easy-to-feed bag!What Does a Complete Feed Mean?
A complete feed is designed to be fed at a specific rate to provide 100% of a horse’s daily nutritional requirements!Here's what's in every bag:🟢 High-Quality Fibre
🟢 Balanced Energy Sources
🟢 Premium Balancer IncludedWhy Does This Matter?
Feeding a complete feed reduces the risk of over- or under-supplementation, which can lead to deficiencies or imbalances. It’s also incredibly convenient - you don’t need multiple feed types or additional supplements. Just follow the feeding guide, and you’ll know your horse is getting everything they need.If you have any questions about feeding rates or the Pure Feed range, please do reach out as we would be more than happy to help 🩵#thepurefeedcompany #purefeed #pureworking #completefeed

When it comes to horse nutrition, there’s a lot to consider- energy, protein, vitamins, minerals, fibre, and the endless number of supplements. Some natural feeds rely solely on fibre and oil, while others focus on whole grains, leaving you to piece together the rest of the diet. That’s why Pure Feed is different- it’s a true complete feed, designed to simplify feeding while ensuring your horse gets everything they need in one easy-to-feed bag!

What Does a Complete Feed Mean?
A complete feed is designed to be fed at a specific rate to provide 100% of a horse’s daily nutritional requirements!

Here`s what`s in every bag:

🟢 High-Quality Fibre
🟢 Balanced Energy Sources
🟢 Premium Balancer Included

Why Does This Matter?
Feeding a complete feed reduces the risk of over- or under-supplementation, which can lead to deficiencies or imbalances. It’s also incredibly convenient - you don’t need multiple feed types or additional supplements. Just follow the feeding guide, and you’ll know your horse is getting everything they need.

If you have any questions about feeding rates or the Pure Feed range, please do reach out as we would be more than happy to help 🩵

#thepurefeedcompany #purefeed #pureworking #completefeed
...

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Because who doesn’t love some Gary content?! 😍🩵A #throwback to our content shoot with Pure Feed Brand Ambassador, @amy_inglis1 🎥#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove

Because who doesn’t love some Gary content?! 😍🩵

A #throwback to our content shoot with Pure Feed Brand Ambassador, @amy_inglis1 🎥

#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove
...

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