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NOURISHMENT
The Perfect Feed for Every Horse
No matter your horse’s lifestyle, whether a high-performance athlete, a happy hacker, or a beloved companion, Pure Feed has the ideal solution. Scientifically designed and packed with premium ingredients, our feeds target your horse’s specific needs for energy, recovery, digestion, and overall well-being.
Scientifically Formulated
Meticulously formulated by equine scientists, each product is the result of scientific research.
Nutritionally Complete
We only use high-quality ingredients and focus on high-fibre natural feeds.
Best Performance Guaranteed
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
What People Say About Purefeed
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
We use high-quality ingredients and no unnecessary additives.
Feeding Your Horse Just Got Easier
Get a Free Tailored Diet Plan
Feeding your horse shouldn’t feel like a guessing game. That’s why we created our free diet plan service – to give you instant access to professional, personalised advice without the hassle or the cost.
Simply tell us about your horse, and our team of nutritionists will build a tailored feeding plan just for them. Whether you’re managing weight, building condition, or supporting performance, we take the stress out of choosing the right feed.
Want to know how it works?
▶️ Watch the video to see how easy it is and why thousands of owners trust our free service.
In just a couple of minutes, you’ll see how simple it is to get started – and how valuable the right feeding plan can be.
Feeding Your Horse Just Got Easier
Get a Free Tailored Diet Plan
Feeding your horse shouldn’t feel like a guessing game. That’s why we created our free diet plan service – to give you instant access to professional, personalised advice without the hassle or the cost.
Simply tell us about your horse, and our team of nutritionists will build a tailored feeding plan just for them. Whether you’re managing weight, building condition, or supporting performance, we take the stress out of choosing the right feed.
Want to know how it works?
▶️ Watch the video to see how easy it is and why thousands of owners trust our free service.
In just a couple of minutes, you’ll see how simple it is to get started – and how valuable the right feeding plan can be.
Thousands of people love our feeds
With the event season starting soon, many horses’ work has started increasing, but have you thought about how your feeding can limit your horse’s performance? Here’s what to watch out for:
❌ Too much cereal → spikes blood sugar, increases excitability, and stresses digestion
❌ Too little fibre → reduces chewing time, gut motility, and microbiome health
❌ Imbalanced protein / amino acids → slows muscle repair and topline growth
✅ Science-backed feeding fixes:
• Balanced calories for energy without fizz
• Fibre to support gut health and slow-release energy
• Correct amino acids for muscle repair and strength
With the event season starting soon, many horses’ work has started increasing, but have you thought about how your feeding can limit your horse’s performance? Here’s what to watch out for:
❌ Too much cereal → spikes blood sugar, increases excitability, and stresses digestion
❌ Too little fibre → reduces chewing time, gut motility, and microbiome health
❌ Imbalanced protein / amino acids → slows muscle repair and topline growth
✅ Science-backed feeding fixes:
• Balanced calories for energy without fizz
• Fibre to support gut health and slow-release energy
• Correct amino acids for muscle repair and strength
BCS 101 with Meg & Jam 🐴💪 Watch as we give a quick body condition score check and show you how to keep your horse in tip top shape!
With @horseandcountrytv, we’re excited to help Meg reach the top 🏆
#thepurefeedcompany #purefeed #purefeeddietplan #equinenutrition
BCS 101 with Meg & Jam 🐴💪 Watch as we give a quick body condition score check and show you how to keep your horse in tip top shape!
With @horseandcountrytv, we’re excited to help Meg reach the top 🏆
#thepurefeedcompany #purefeed #purefeeddietplan #equinenutrition
As horse owners, we know just how expensive it’s becoming to source good quality hay 🌾 When forage is limited (or costly!), Pure Meadow Mash helps keep fibre intake consistent, with no compromise.
It’s a high fibre hay replacer with a natural mint flavour, it’s easy to soak, high palatable and ideal for fussy eaters, veterans, poor doers or those on box rest.
Feed alongside or in place of hay to make every bale go further 🩵
As horse owners, we know just how expensive it’s becoming to source good quality hay 🌾 When forage is limited (or costly!), Pure Meadow Mash helps keep fibre intake consistent, with no compromise.
It’s a high fibre hay replacer with a natural mint flavour, it’s easy to soak, high palatable and ideal for fussy eaters, veterans, poor doers or those on box rest.
Feed alongside or in place of hay to make every bale go further 🩵
Struggling to help your horse maintain weight? Feeding more isn’t always the answer 👉 it’s about the right type of calories!
Pure Condition Mix is high in digestible fibre and energy-dense nutrients, giving extra calories safely without sugar spikes. It supports the gut, provides steady energy, and helps maintain weight, muscle tone & overall wellbeing.
Completely free from molasses, alfalfa & fillers. It`s science-backed nutrition your horse deserves.
Tap the link in bio to learn more!
Struggling to help your horse maintain weight? Feeding more isn’t always the answer 👉 it’s about the right type of calories!
Pure Condition Mix is high in digestible fibre and energy-dense nutrients, giving extra calories safely without sugar spikes. It supports the gut, provides steady energy, and helps maintain weight, muscle tone & overall wellbeing.
Completely free from molasses, alfalfa & fillers. It`s science-backed nutrition your horse deserves.
Tap the link in bio to learn more!
Stockley Trading have been trusted Pure Feed stockists for many years, with teams in Littlehampton and Midhurst who hold exceptional technical knowledge of our full range. Whether you need support with condition, energy levels, weight management or specific ingredients, they can guide you to the right feed with confidence!
And of course, while we were at the Littlehampton store, we couldn’t resist topping up on some Pure Treats and a bag of Pure Easy!
Stockley Trading have been trusted Pure Feed stockists for many years, with teams in Littlehampton and Midhurst who hold exceptional technical knowledge of our full range. Whether you need support with condition, energy levels, weight management or specific ingredients, they can guide you to the right feed with confidence!
And of course, while we were at the Littlehampton store, we couldn’t resist topping up on some Pure Treats and a bag of Pure Easy!
Even in Winter, horses lose electrolytes through sweat - especially during schooling, jumping or fast work ❄️
Pure Refuel replaces what’s lost, fast, supporting hydration, muscle function and recovery when your horse needs it most!
@swintonequestrian shows us her routine: tack up, train, Refuel 🩵
Even in Winter, horses lose electrolytes through sweat - especially during schooling, jumping or fast work ❄️
Pure Refuel replaces what’s lost, fast, supporting hydration, muscle function and recovery when your horse needs it most!
@swintonequestrian shows us her routine: tack up, train, Refuel 🩵
Have you noticed your older horse struggle with chaff? Our Veteran Pellets deliver all the benefits of a chaff-based feed squished into a pellet! Even better they soak down into an easy to eat mash, perfect for horses who struggle with chewing!
#purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
Have you noticed your older horse struggle with chaff? Our Veteran Pellets deliver all the benefits of a chaff-based feed squished into a pellet! Even better they soak down into an easy to eat mash, perfect for horses who struggle with chewing!
#purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
Pure Veteran Mix is specifically formulated with older horses in mind - low in sugar and starch, medium calorie, and fully nutritionally balanced, it helps keep your horse feeling their best every day. As part of our complete feed range, nothing else is needed! Just one scoop delivers essential vitamins and minerals, fibre, and slow-release energy. Easy to feed, irresistibly tasty, and with soft, chewable chaff, Pure Veteran Mix ensures your horse won’t leave a bite behind 🩵
Pure Veteran Mix is specifically formulated with older horses in mind - low in sugar and starch, medium calorie, and fully nutritionally balanced, it helps keep your horse feeling their best every day. As part of our complete feed range, nothing else is needed! Just one scoop delivers essential vitamins and minerals, fibre, and slow-release energy. Easy to feed, irresistibly tasty, and with soft, chewable chaff, Pure Veteran Mix ensures your horse won’t leave a bite behind 🩵
You don’t have to take our word for it, just listen to the people who use it every day!
Our brand ambassadors share what makes Pure Feed different: it’s simple, time-saving, and gives their horses everything they need in one complete feed. No endless supplements, no complicated routines, just proven results and happier horses.
If you’re ready to simplify your feeding routine, start with a free Pure Feed diet plan today and see the difference for yourself 🩵
You don’t have to take our word for it, just listen to the people who use it every day!
Our brand ambassadors share what makes Pure Feed different: it’s simple, time-saving, and gives their horses everything they need in one complete feed. No endless supplements, no complicated routines, just proven results and happier horses.
If you’re ready to simplify your feeding routine, start with a free Pure Feed diet plan today and see the difference for yourself 🩵
Do you know how much your horse actually weighs?
There are a few different ways to find out:
• Weighbridge – the most accurate method.
• Weigh tape – handy and affordable, but results can vary.
• Measurements & calculations – a useful estimate if no other tools are available.
👉 Knowing your horse’s weight can help you:
• Feed the correct daily ration
• Dose wormers accurately
• Track changes in condition over time, for example, spotting weight loss before it’s obvious.
However, weight isn’t the whole picture. A horse’s health and performance are better reflected by a combination of weight, body condition scoring, and muscle tone. A fit eventer and a good doer native might weigh the same but look very different!
📏 Do you regularly weigh your horse or use a weigh tape?
#purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
Do you know how much your horse actually weighs?
There are a few different ways to find out:
• Weighbridge – the most accurate method.
• Weigh tape – handy and affordable, but results can vary.
• Measurements & calculations – a useful estimate if no other tools are available.
👉 Knowing your horse’s weight can help you:
• Feed the correct daily ration
• Dose wormers accurately
• Track changes in condition over time, for example, spotting weight loss before it’s obvious.
However, weight isn’t the whole picture. A horse’s health and performance are better reflected by a combination of weight, body condition scoring, and muscle tone. A fit eventer and a good doer native might weigh the same but look very different!
📏 Do you regularly weigh your horse or use a weigh tape?
#purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
Just because it’s cold doesn’t mean your horse isn’t sweating!
Recovery mashes aren`t just a summer gimmick; winter training pushes muscles, burns energy, and makes your horse lose vital nutrients, just like in summer. Your horse still loses essential electrolytes in sweat, muscles still burn, and the whole body is working hard.
Pure Refuel is formulated to give your horse the support they need after training hard:
Electrolytes to replace what sweat takes out and keep hydration balanced.
Antioxidants to combat exercise-induced stress and speed recovery.
Key amino acids to maintain muscle, support strength, and keep your horse in peak condition.
Plus Refuel tastes irresitble, soaks in 5 minutes, and is suitable for horses with EMS, ulcers and Cushings! 🍒
#allyoufeedislove #purefeed #thepurefeedcompany #equinenutrition
Just because it’s cold doesn’t mean your horse isn’t sweating!
Recovery mashes aren`t just a summer gimmick; winter training pushes muscles, burns energy, and makes your horse lose vital nutrients, just like in summer. Your horse still loses essential electrolytes in sweat, muscles still burn, and the whole body is working hard.
Pure Refuel is formulated to give your horse the support they need after training hard:
Electrolytes to replace what sweat takes out and keep hydration balanced.
Antioxidants to combat exercise-induced stress and speed recovery.
Key amino acids to maintain muscle, support strength, and keep your horse in peak condition.
Plus Refuel tastes irresitble, soaks in 5 minutes, and is suitable for horses with EMS, ulcers and Cushings! 🍒
#allyoufeedislove #purefeed #thepurefeedcompany #equinenutrition
All-in-one feed = less clutter, fewer feed bins and less time in the feed room 🩵
🥣 Meadow Mash = box rest saviour!
Tara might wear more than she eats, but this simple feed was a real game changer for her. During a period of box rest she started refusing her normal hay, which made it tricky to keep her fibre intake and hydration levels up.
Enter Meadow Mash. Its soft, soaked fibre was easy for her to eat, helped her stay hydrated, and most importantly, kept her gut moving when she needed it most!
#thepurefeedcompany #purefeed #dietplan #equinenutrition
🥣 Meadow Mash = box rest saviour!
Tara might wear more than she eats, but this simple feed was a real game changer for her. During a period of box rest she started refusing her normal hay, which made it tricky to keep her fibre intake and hydration levels up.
Enter Meadow Mash. Its soft, soaked fibre was easy for her to eat, helped her stay hydrated, and most importantly, kept her gut moving when she needed it most!
#thepurefeedcompany #purefeed #dietplan #equinenutrition
When Meadow Mash just tastes that good 👅
Did you know you can feed up to 1 kg per 100kg body weight of the horse per day!
Designed to mimic the nutritional value of hay, Pure Meadow Mash is suitable for a variety of horses, from older horses with poor dentition to competition horses needing extra fibre and hydration. It can be used as a partial hay replacer and soaks in just 5 minutes 🙌
📍to find your nearest stockist, head on over to our interactive map on our website.
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
When Meadow Mash just tastes that good 👅
Did you know you can feed up to 1 kg per 100kg body weight of the horse per day!
Designed to mimic the nutritional value of hay, Pure Meadow Mash is suitable for a variety of horses, from older horses with poor dentition to competition horses needing extra fibre and hydration. It can be used as a partial hay replacer and soaks in just 5 minutes 🙌
📍to find your nearest stockist, head on over to our interactive map on our website.
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?
1️⃣As a hay replacer for horses with dental issues
2️⃣ When pasture or hay quality is poor
3️⃣ For horses prone to laminitis
4️⃣ To encourage drinking and improve hydration
5️⃣ When travelling long distances
💻Learn more about Meadow Mash on our website – link in bio.
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash
Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?
1️⃣As a hay replacer for horses with dental issues
2️⃣ When pasture or hay quality is poor
3️⃣ For horses prone to laminitis
4️⃣ To encourage drinking and improve hydration
5️⃣ When travelling long distances
💻Learn more about Meadow Mash on our website – link in bio.
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash
Meet Ellis also known as @equiellis 👋
Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.
Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
Meet Ellis also known as @equiellis 👋
Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.
Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️
Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵
To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents
Don’t panic, there’s still time to enter.
Good luck! 🍀
#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️
Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵
To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents
Don’t panic, there’s still time to enter.
Good luck! 🍀
The team are having a great time in the sun at @horse_event5 Broadway ODE ☀️
Ruth and Liv are on hand to provide feed advice, answer any questions you may have and to give out complimentary samples of ReFuel, our recovery and rehydration mash 🍒
You can find them next to the showjumping 📍
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #horseevents
The team are having a great time in the sun at @horse_event5 Broadway ODE ☀️
Ruth and Liv are on hand to provide feed advice, answer any questions you may have and to give out complimentary samples of ReFuel, our recovery and rehydration mash 🍒
You can find them next to the showjumping 📍
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #horseevents