FREE DIET PLAN FOR YOUR HORSE Complete our short form to receive your bespoke plan. REQUEST FREE PLAN

from £3.95 per bag

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Pure Balance

from £23.95 per bag

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Pure Fibre Balance

from £18.95 per bag

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Pure Easy

from £14.95 per bag

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Pure Working

from £15.75 per bag

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Pure Stud

from £15.95 per bag

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Pure Veteran Mix

from £15.95 per bag

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Pure Veteran Pellets

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Pure Condition

from £15.95 per bag

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Pure Condition Pellets

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Pure Performance

from £15.95 per bag

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Pure Linseed

from £22.75 per bag

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Pure Treats

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Joint

from £34.50

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Electrolytes

from £29.95

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Respiratory

from £34.50

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Gut Balancer

from £34.50

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Pure Christmas Treats

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Pure Balance

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Pure Fibre Balance

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Pure Easy

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FREE GUIDES TO HORSE NUTRITION

Feeding for condition without fizz

Gastric ulcers in horses

What not to feed your horse

Managing your horse in winter

Feeding a horse with laminitis

Feeding a veteran horse

How to feed a horse with Cushing’s disease

What to feed an underweight horse

CASE STUDIES See how feeds and supplements from Pure can benefit your horse. SEE ALL CASE STUDIES

Help! My horse has Gastric Ulcers

Gastric Ulcers is a common problem effecting the equine population. Pure Feed can provide a low starch, high fibre feed to help compliment your horse’s fibre based diet making it suitable to feed to horses that have had gastric ulcers.

Help! My horse has Gastric Ulcers

Pure Easy feed= Easy horse

Pure Easy is high in fibre, low in both sugar and starch and is a complete feed, scoop straight from the bag and into the bucket. Low in calories, it is perfect for good doers and those horses that don’t need extra energy when they are being ridden.

Pure Easy feed= Easy horse

Showing Success

The Pure Feed family has many customers competing across all the disciplines, from driving and endurance to eventing and dressage. This month we thought we’d share some of our customer success stories in the showing world.

Showing Success

Pure Fibre Balance: Perfect for good doers

Owning a good doer can be both a blessing and a curse. On the one hand it is relatively low cost to feed your horse, and they will not suffer from poor condition. But on the other, they may be excitable or prone to carrying extra weight.

Pure Fibre Balance: Perfect for good doers

Pure Feed launches new plastics policy to improve our carbon hoofprint

Inspired by Sir David Attenborough, we have turned out attention to our plastic and packaging practices to see what else we can do to contribute to the sustainability of our planet and reduce our carbon hoofprint.

"Our mare and foal have been fed on Pure Stud. Our mare has always been a fussy eater but has loved Pure Stud and produced a healthy filly this year who also loves the feed!"

Karen Chaplin Kent

"Sapphire is performing her absolute best on Pure Working and Pure Performance. Her coat is always shining and she's always performing to the best of her ability thanks to Pure which makes her feel and look amazing!"

Pippa Allen Berkshire

"We have been a customer of yours for around a year now and are delighted with the results from using your balancer. We have three native ponies (two Connemaras and a Section A) who are prone to weight gain, and your balancer has been invaluable. We also have a 45-year-old Shetland Pony - my friend has owned him for 20 years. He is in excellent health and very special to us. We feed him your Pure Balance soaked as a mash. This has been fantastic for him - his coat and eyes are shiny and he has kept weight on."

Stephanie Lees West Dunbartonshire

"I have fed Pure Feed to my Irish Sports Horse, Brodie, for over two and a half years and I could not be happier. Brodie is a very forward going, and at times excitable, mare who needs no extra fizz in her food! I feed her Pure Fibre Balance and she absolutely loves it. Pure Feed have provided me with ongoing expert feeding advice which I've really valued. Feeding Brodie Pure Fibre Balance, coupled with good quantities of high quality hay and excellent grazing have kept her in tip top condition, and I couldn't be happier with the result. Brodie turns her hoof to all sorts of disciplines which she enjoys very enthusiastically. Thank you Pure Feed for your continued professional advice."

Sam Ottaway Kent

"Here is my Crabbet Arab who has been on Pure Fibre Balance for three months in her winter coat. Not many winter woolies have a shine like this! Thank you."

Caroline Hooker Berkshire

"Penny had reoccurring hives starting in the summer. These disappeared within three days of starting her on Pure Feed in November 2016. We were thrilled to finally see the last of the hives and she has not looked back since. Such a relief for Penny and us too. We were very happy afterwards with her condition throughout and after winter. She has been fed on just Pure Fibre Balance and hay."

Karen Day Lincolnshire

"Currently I have Milli on just the Pure Fibre Balance. Milli is a very good doer and after having some time off due to injury she spent quite a lot of time in the stable this summer. But the Pure Fibre Balance helped keep those unwanted pounds off her, as you don't have to feed too much of it - but you are still happy that your horse is getting everything they need!"

Sarah Gadd Kent

"I don't think there is a better advert for The Pure Feed Company than Fairy! Fed solely on Pure Fibre Balance and haylage, she is looking so good! She struggles with her waistline but Pure Fibre Balance gives her everything she needs to shine, without the calories!"

Darling Dressage Suffolk

"Janey is fed on Pure Easy and has everything she needs to keep her fit and healthy! We are both top fans of this amazing feed company!"

Harriet Price Warwickshire

"Pure Easy is brilliant! Mini and Hero look and feel fantastic, just the right amount of energy for the work they perform without any fizz."

Joseph Adams Worcestershire

"You know when you have those moments when you look at your horse and just think ‘they look really great right now’? She is looking fantastic on Pure Easy - I wouldn’t give her anything else!"

Emily Harris Dorset

"I love Pure Easy as it gives just the right amount of energy for my Quarter Horses without the fizz. When I was running my livery yard of 35+ horses, we used to have a lot come in for training. And the first thing we would do (with the owner's permission of course) is switch them across to Pure Feed (usually Pure Easy but sometimes Pure Working) as it would - within a week - give us a horse that was quiet, willing to listen and less bargy. I also noticed that, for a few that came in with suspected gastric ulcers, the Pure Easy seemed to help improve their disposition and saddling became less of an issue for us."

Judith Harvey Cornwall

"My thoroughbred has been on Pure Easy for over a year now, and it has kept him at a good weight even through winter. He has a shiny coat and is level headed with no extra fizz! He is 16 now but doesn’t look, feel or act it!"

Tasha Devaney Bristol

"Both my horses love Pure Feed and it has helped transform their condition massively; particularly Davita my dressage horse. We bought her in February 2016 when she hadn't been broken for long and was very malnourished. With the correct feed and a lot of love she looks amazing and came third at the Area Festival. I recommend the company highly."

Ellie Jenkins Kent

"Ringo is 2-years-old and is fed on Pure Working. He is thriving on it and won all four of his jumping classes this weekend. He is feeling so good he danced into the ring for his final jump off!"

Lindsay Lane Devon

"Ruby is a nine-year-old Irish Draft. I feed her a mix of Pure Working and Pure Condition which gives her the perfect amount of energy without translating to fizziness - as she is prone to spooking. She loves showjumping, cross country and will soon be trying some hunting!"

Jackie Keene Somerset

"I was recently introduced to Pure Condition for my veteran show horse...the results have been amazing. I’ve tried all the condition feeds on the market, literally! But this has been the best. We adore this feed and I’ve had so many compliments."

Sarah Gould Somerset

"My boy is fed Pure Condition and Pure Linseed and has a brilliant shine on his coat. He is a TB just out of racing and his condition has improved greatly in just six weeks. We are loving Pure Feed and have been converted!"

Polly Sellens-Byrne Bristol

"I received a diet plan recommending Pure Condition for Candy. I have been feeding her according to it since, and her condition has improved dramatically. Thank you so much for introducing me to Pure Feed! We love it!"

Tegan Barnard Powys

"Our ex-racehorse has been transformed by Pure Feed. She is fed Pure Condition and her coat looks amazing!"

Lauren Hampshire

"Roxie is fed on the Condition feeds from Pure Feed. As she is a bit of a princess and can be a bit fussy, she has both the Pure Condition and Pure Condition Pellets. And if we need that extra bit of condition, I add Pure Linseed to the diet. I love the fact that all the feeds contain a balancer so you know your horse is getting everything they need, but without the excitability - which is so important. I also like that you don't have to feed massive amounts of the feed as well, which helps save a few extra pennies."

Sarah Gadd Kent

“I have been using Pure Feed for many years now, and originally contacted them for one of my Miniature Shetland rescues who had suffered and survived choke. They recommended that I used their Conditioning Pellets soaked, and I have been using them for many years now. I am extremely impressed with this feed as it is used on its own and contains everything, including a balancer. The team at Pure Feed are extremely professional answering any questions you may have and delivering orders quickly at no extra cost. I would highly recommend this feed company not only for their excellent feeds but for their equally excellent customer service.”

Maxine Tyson West Sussex

"When Milli is competition fit she is fed Pure Performance as she can be a tad lazy. So I've always had to feed her something high energy when competing. Pure Performance gives her that extra buzz without making her too cheeky! She remains very focused which is something that we struggled with when she was fed high energy feeds from other brands."

Sarah Gadd Kent

"Pure Feeds are so palatable that even in the heat my horses are still eating! Usually it's difficult to keep my top mare Fidelia eating at competitions or in the heat but not with Pure Performance, my horses love it! Nothing but the best for my horses!"

Madison Penfound Gloucestershire

"I started using Pure Linseed last winter for my 21-year-old horse when he started to lose a little condition. I feed Pure anyway so thought I'd try him on Pure Linseed. After only a week on it he looked amazing, his condition really picked up (his coat is always shiny even after a day rolling in mud!) and it really gives him just a little added energy without the fizz when competing. We've been able to step up a level and still pull some PB scores!"

Gemma Wells Devon

"During this important time of their lives, my young horses are fed the best feed, Pure Stud, to help them receive all the nutrition they need to grow and develop. I like to feed them this as I know they are getting everything they need to help them grow into future champions."

Edwards Equestrian Andover

"We feed Pure Stud to all our field horses. We have broodmares, some of which are in foal, youngstock which we have bred, as well as old retried ponies. I get peace of mind feeding all of them Stud, as I know they are getting all the right nutrients to help them be at their best - whether that be growing with the youngstock, being in foal with the mares, or helping the old retired ponies. Before feeding the youngstock Pure Stud, I really struggled to keep the weight on them during colder temperatures. Now I have no issues whatsoever, and they are all looking and feeling brilliant on it! I could not recommend it highly enough, and they find it absolutely delicious!"

Charly Edwards Hampshire

"We found Pure Feed when Katie, my 24-year-old who is a poor-doer, was diagnosed with Cushing's. The vet gave us a list of all the supplements and additional vitamins, minerals and ingredients she would need in a feed to help her recover. Pure Veteran contains everything on the vet's list and was such an easy choice to use. Not only does it save money and time, but Katie loves it and her winter coat is very shiny."

Jackie Keene Somerset

"People are always commenting on my daughter's 17-year-old pony Apollo's lovely condition, who is fed your Veteran Mix. I also feed it to my 20-year-old mare and both are doing so well on it. I would highly recommend Pure feeds."

Helen Dean Worcestershire

"Over the last year Roxie has been on the Veteran range and absolutely loves it! After suffering form suspected gastric ulcers towards the end of the summer I made a few changes to her diet so her body didn't have to process masses of food. She is now being fed a small amount of the Pure Fibre Balance to ensure she is getting all the vits and mins that she needs. She also has some Veteran Pellets soaked up to make a mash-type feed to mix in with the Fibre Balance all of which Roxie thoroughly enjoys!"

Sarah Gadd Kent

"I had a really bad problem with one of my young horses. He just would not keep his rugs on. It was last winter, and he was clipped out head to foot, and he would completely take all his rugs off and rip them to shreds. We tried everything to get him to keep his rugs on, as he would be shivering in his stable in the morning, and his rugs would be in a million pieces on the floor. Lou, from Pure Feeds, came out to see the horses, and discuss their feeds with us, and we mentioned our problem to her. She advised that we tried the Detox supplement on him, to see if it worked. It was an absolute miracle, after being on the supplement for a few days, we had no more taking rugs off, and he was much happier in himself."

Charly Edwards Hampshire

"I give my showjumping pony Pure Electrolytes during hard work and competitions to make sure he has everything he needs. He is normally very fussy with electrolytes, but has never turned his nose up to Pure!"

Samantha Bailey Essex

“I feed Pure Gut Balancer daily to my ex-racehorse Mister Trebus. The Pure Gut Balancer ensures that Mister Trebus’s digestive system is working at its very best, so in turn he can perform at his very best. I certainly wouldn’t be without Pure Feed!”

Sophie Evans Surrey

"We have Alfie on Pure Working with Pure Recovery and he looks and feels amazing. He is showing no signs of stiffness whatsoever, even after a competition or intense training."

Izzy Merecki Dorset

"Billy has COPD which made his breathing rate increase dramatically in and out of work. He was struggling to perform to his full potential and developed a cough when he was stabled. I searched the web for a solution and stumbled across the Pure Respiratory supplement. Within a month not only has the addition of this supplement eased his coughing and rate of breathing, but it has also allowed him to focus more when in work."

Emma Kelly Somerset

"The specialist vets wrote off my gorgeous talented girl called Coco only four years ago, and said I would never ride her again. Since then she has been on Pure Feed and we haven't looked back. She is jumping and is now moving up to medium level dressage."

Meleri Morgan Ceredigion

"My amazing, handsome Welsh C gelding called Goodnight Mister Tom is a dressage superstar. He has Sweet Itch so I tried him on Pure feeds and he looks amazing with a very shiny coat!"

Sophie Dawn Miller West Yorkshire

"I have been using Pure Joint for just over a year now, and have seen a significant improvement in Skippy. As he started to get older he was showing signs of stiffness, but after just a month of being on Pure Joint he was moving much better. It is easy to add to his feed and he has never turned his nose up at it, even though he can be fussy with new things in his feed. I wouldn’t consider any other joint supplement for him now."

Yvonne Tyson Somerset

"Both of my horses LOVE Pure Treats! I use them for stretches, as a reward and in their treat balls when they are in their stable. The treats are bigger in size which means it takes them longer to get them out of their treat ball, keeping them entertained for much longer. One of my horses has to watch his waistline, but I know with these treats that they are healthy and low in sugar so suitable to feed him. The bag lasts for ages and they are much cheaper than others I have previously used."

Steph Vincent Cornwall

Feeding horses the way they evolved to eat

The modern horse originally evolved on the beautiful, expansive and rich grass plains of what is now North America.

With an abundance of forage and land to roam across they were free to eat and exercise in perfect harmony. Today, most horses have lost this balance of nutrients, fibre, calories and activity. This can result in health conditions ranging from mild to severe and even fatal. Our Pure Feeds have been developed to remedy this – providing horses with the diet they evolved to eat.