Natural, balanced, and simple-to-feed solutions for your horse
Supporting happy horses with honest, transparent nutrition
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Formulated
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NOURISHMENT
The Perfect Feed for Every Horse
No matter your horse’s lifestyle, whether a high-performance athlete, a happy hacker, or a beloved companion, Pure Feed has the ideal solution. Scientifically designed and packed with premium ingredients, our feeds target your horse’s specific needs for energy, recovery, digestion, and overall well-being.
Scientifically Formulated
Meticulously formulated by equine scientists, each product is the result of scientific research.
Nutritionally Complete
We only use high-quality ingredients and focus on high-fibre natural feeds.
Best Performance Guaranteed
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
What People Say About Purefeed
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
We use high-quality ingredients and no unnecessary additives.
Feeding Your Horse Just Got Easier
Get a Free Tailored Diet Plan
Feeding your horse shouldn’t feel like a guessing game. That’s why we created our free diet plan service – to give you instant access to professional, personalised advice without the hassle or the cost.
Simply tell us about your horse, and our team of nutritionists will build a tailored feeding plan just for them. Whether you’re managing weight, building condition, or supporting performance, we take the stress out of choosing the right feed.
Want to know how it works?
▶️ Watch the video to see how easy it is and why thousands of owners trust our free service.
In just a couple of minutes, you’ll see how simple it is to get started – and how valuable the right feeding plan can be.
Feeding Your Horse Just Got Easier
Get a Free Tailored Diet Plan
Feeding your horse shouldn’t feel like a guessing game. That’s why we created our free diet plan service – to give you instant access to professional, personalised advice without the hassle or the cost.
Simply tell us about your horse, and our team of nutritionists will build a tailored feeding plan just for them. Whether you’re managing weight, building condition, or supporting performance, we take the stress out of choosing the right feed.
Want to know how it works?
▶️ Watch the video to see how easy it is and why thousands of owners trust our free service.
In just a couple of minutes, you’ll see how simple it is to get started – and how valuable the right feeding plan can be.
Thousands of people love our feeds
Pure Condition Mix supports steady condition gain, using fibre and oil-based energy that fuels the body without over-exciting it.
🌱 Unmolassed sugar beet
Digestible fibre to help add condition and support the gut, no added sugar spikes.
🌰 Linseed
Supports muscle development, topline and coat condition with quality protein and oil.
💧 Rapeseed oil
Cool, calorie-dense energy to help increase condition efficiently.
⚖️ Non-fizz formula
Slow-release energy, ideal for horses that don’t cope with cereal-heavy feeds.
👉 Perfect for poor doers, horses needing topline support or those in hard work
Pure Condition Mix supports steady condition gain, using fibre and oil-based energy that fuels the body without over-exciting it.
🌱 Unmolassed sugar beet
Digestible fibre to help add condition and support the gut, no added sugar spikes.
🌰 Linseed
Supports muscle development, topline and coat condition with quality protein and oil.
💧 Rapeseed oil
Cool, calorie-dense energy to help increase condition efficiently.
⚖️ Non-fizz formula
Slow-release energy, ideal for horses that don’t cope with cereal-heavy feeds.
👉 Perfect for poor doers, horses needing topline support or those in hard work
What’s really happening inside your horse after exercise?
Work doesn’t just burn energy. It causes
👉 electrolyte loss through sweat
👉 oxidative stress in muscle cells
👉 micro-damage to muscle fibres that must be repaired
That’s why post-exercise recovery nutrition matters 👇
⚡ Electrolytes
Sweat removes sodium, potassium and chloride. Replacing them supports hydration, muscle contraction and nerve signalling; essential for proper recovery.
🧬 Antioxidants
Exercise increases free radicals. Antioxidants help neutralise these, supporting muscles and reducing post-work fatigue.
💪 Limiting amino acids
These are the critical building blocks for muscle repair. Without them, recovery and muscle adaptation are compromised, even if protein intake looks “adequate”.
What you feed after work influences how your horse feels tomorrow, next week and next season.
What’s really happening inside your horse after exercise?
Work doesn’t just burn energy. It causes
👉 electrolyte loss through sweat
👉 oxidative stress in muscle cells
👉 micro-damage to muscle fibres that must be repaired
That’s why post-exercise recovery nutrition matters 👇
⚡ Electrolytes
Sweat removes sodium, potassium and chloride. Replacing them supports hydration, muscle contraction and nerve signalling; essential for proper recovery.
🧬 Antioxidants
Exercise increases free radicals. Antioxidants help neutralise these, supporting muscles and reducing post-work fatigue.
💪 Limiting amino acids
These are the critical building blocks for muscle repair. Without them, recovery and muscle adaptation are compromised, even if protein intake looks “adequate”.
What you feed after work influences how your horse feels tomorrow, next week and next season.
Consistency = results.
Pure Feed complete feeds are built on the same foundation; Pure Balance + chaff + controlled energy, but tailored for every type of horse.
✅ Better digestion
✅ Steady, fibre-first energy
✅ Reliable results
No guesswork. No fillers. Just smart, simple feeding your horse will love.
🔗 Tap our bio to create your horse’s personalised diet plan today!
Consistency = results.
Pure Feed complete feeds are built on the same foundation; Pure Balance + chaff + controlled energy, but tailored for every type of horse.
✅ Better digestion
✅ Steady, fibre-first energy
✅ Reliable results
No guesswork. No fillers. Just smart, simple feeding your horse will love.
🔗 Tap our bio to create your horse’s personalised diet plan today!
As horse owners, we know just how expensive it’s becoming to source good quality hay 🌾 When forage is limited (or costly!), Pure Meadow Mash helps keep fibre intake consistent, with no compromise.
It’s a high fibre hay replacer with a natural mint flavour, it’s easy to soak, high palatable and ideal for fussy eaters, veterans, poor doers or those on box rest.
Feed alongside or in place of hay to make every bale go further 🩵
As horse owners, we know just how expensive it’s becoming to source good quality hay 🌾 When forage is limited (or costly!), Pure Meadow Mash helps keep fibre intake consistent, with no compromise.
It’s a high fibre hay replacer with a natural mint flavour, it’s easy to soak, high palatable and ideal for fussy eaters, veterans, poor doers or those on box rest.
Feed alongside or in place of hay to make every bale go further 🩵
Just because it`s Winter, your horse still needs their salt! Even in the cold, horses lose electrolytes through sweat, urine, and natural body processes. Salt is essential for hydration, healthy muscles, and proper nerve function, all key to keeping your horse feeling strong, comfortable, and performing at their best.
That’s why all Pure Feed complete feeds include the right amount of salt – taking the guesswork out of winter feeding. Simple, balanced, and formulated to support your horse every day of the year 💡
Just because it`s Winter, your horse still needs their salt! Even in the cold, horses lose electrolytes through sweat, urine, and natural body processes. Salt is essential for hydration, healthy muscles, and proper nerve function, all key to keeping your horse feeling strong, comfortable, and performing at their best.
That’s why all Pure Feed complete feeds include the right amount of salt – taking the guesswork out of winter feeding. Simple, balanced, and formulated to support your horse every day of the year 💡
Struggling to help your horse maintain weight? Feeding more isn’t always the answer 👉 it’s about the right type of calories!
Pure Condition Mix is high in digestible fibre and energy-dense nutrients, giving extra calories safely without sugar spikes. It supports the gut, provides steady energy, and helps maintain weight, muscle tone & overall wellbeing.
Completely free from molasses, alfalfa & fillers. It`s science-backed nutrition your horse deserves.
Tap the link in bio to learn more!
Struggling to help your horse maintain weight? Feeding more isn’t always the answer 👉 it’s about the right type of calories!
Pure Condition Mix is high in digestible fibre and energy-dense nutrients, giving extra calories safely without sugar spikes. It supports the gut, provides steady energy, and helps maintain weight, muscle tone & overall wellbeing.
Completely free from molasses, alfalfa & fillers. It`s science-backed nutrition your horse deserves.
Tap the link in bio to learn more!
Thousands of owners have switched to Pure Feed, and now it’s your turn!
Fill out our diet plan form, and we’ll send you a personalised feed plan tailored to your horse’s weight, condition, and workload. Simple, science-backed, and designed to help your horse thrive 👉 link in bio 🩵
Thousands of owners have switched to Pure Feed, and now it’s your turn!
Fill out our diet plan form, and we’ll send you a personalised feed plan tailored to your horse’s weight, condition, and workload. Simple, science-backed, and designed to help your horse thrive 👉 link in bio 🩵
Horses with sensitive digestion or high energy levels need steady, balanced energy 🌿
Condition Mix is a slow-release energy feed that relies on fibre and oils, not sugar or cereals. Completely free from molasses and soya, it supports:
✅ Steady hindgut fermentation
✅ Stable blood glucose levels
✅ Topline and overall condition
Perfect for fizzy or sensitive horses, giving digestible, sustained energy while keeping the gut happy.
Science-backed nutrition your horse can thrive on. 🐴
Learn more in our link in bio!
Horses with sensitive digestion or high energy levels need steady, balanced energy 🌿
Condition Mix is a slow-release energy feed that relies on fibre and oils, not sugar or cereals. Completely free from molasses and soya, it supports:
✅ Steady hindgut fermentation
✅ Stable blood glucose levels
✅ Topline and overall condition
Perfect for fizzy or sensitive horses, giving digestible, sustained energy while keeping the gut happy.
Science-backed nutrition your horse can thrive on. 🐴
Learn more in our link in bio!
Minty, mashy goodness your horse won’t say no to 🌿✨
Pure Meadow Mash, our tasty, high-fibre hay replacer that makes even the pickiest eaters lick the bowl clean.
Perfect for warm mashes, replacing hay, boosting fibre, and tempting fussy horses.
Tap the link in our bio to find out more 🩵
Minty, mashy goodness your horse won’t say no to 🌿✨
Pure Meadow Mash, our tasty, high-fibre hay replacer that makes even the pickiest eaters lick the bowl clean.
Perfect for warm mashes, replacing hay, boosting fibre, and tempting fussy horses.
Tap the link in our bio to find out more 🩵
Trying to find an alfalfa-free feed for your horse? The entire Pure Feed range is alfalfa-free 🩵
Whether your horse is a sensitive good doer, laminitis-prone, or just needs a balanced, controlled diet, our alfalfa-free range delivers everything they need!
Take the guesswork out of feeding and explore the Pure Feed range today and see the difference gut-friendly, balanced nutrition can make!
Trying to find an alfalfa-free feed for your horse? The entire Pure Feed range is alfalfa-free 🩵
Whether your horse is a sensitive good doer, laminitis-prone, or just needs a balanced, controlled diet, our alfalfa-free range delivers everything they need!
Take the guesswork out of feeding and explore the Pure Feed range today and see the difference gut-friendly, balanced nutrition can make!
🩵 Shoutout to Avon Animal Feeds 🩵
Your go-to local hub for all things horsey and proud stockists of Pure Feed!
Whether you need a bag of your favourite feed, advice on what to try next, or just an excuse to browse… the team at Avon Animal Feeds has you covered!
📍 Pop in and support your local store
🛒 Grab your Pure Feed favourites
📲 Or head to our bio to visit our stockist map
🩵 Shoutout to Avon Animal Feeds 🩵
Your go-to local hub for all things horsey and proud stockists of Pure Feed!
Whether you need a bag of your favourite feed, advice on what to try next, or just an excuse to browse… the team at Avon Animal Feeds has you covered!
📍 Pop in and support your local store
🛒 Grab your Pure Feed favourites
📲 Or head to our bio to visit our stockist map
Boost your horse’s diet naturally with Pure Linseed 🌿
A high-quality, oil-rich, micronised seed that’s gentle on the gut and provides slow-release calories to support condition, coat quality, and overall wellbeing. Packed with natural oils and fibre, linseed promotes a shiny coat, skin condition, and a balanced digestive system, all without added sugar or starch.
Micronised for optimal digestibility, it can be fed to support weight gain or sprinkled over feed to enhance skin and coat. Versatile, natural, and wholesome nutrition you can trust.
Boost your horse’s diet naturally with Pure Linseed 🌿
A high-quality, oil-rich, micronised seed that’s gentle on the gut and provides slow-release calories to support condition, coat quality, and overall wellbeing. Packed with natural oils and fibre, linseed promotes a shiny coat, skin condition, and a balanced digestive system, all without added sugar or starch.
Micronised for optimal digestibility, it can be fed to support weight gain or sprinkled over feed to enhance skin and coat. Versatile, natural, and wholesome nutrition you can trust.
Struggling with less grass this winter? All Pure Feed complete feeds are high in digestible fibre, keeping your horse’s gut moving and energy steady.
Need extra fibre or a hay replacer? Pure Meadow Mash is perfect – safe to feed in larger quantities and great for popping straight out into your horse’s field so they can nibble naturally 🩵
Struggling with less grass this winter? All Pure Feed complete feeds are high in digestible fibre, keeping your horse’s gut moving and energy steady.
Need extra fibre or a hay replacer? Pure Meadow Mash is perfect – safe to feed in larger quantities and great for popping straight out into your horse’s field so they can nibble naturally 🩵
Think feeding large meals will help your horse put on weight? 🐴
Even large horses have small stomachs, only 8–15 litres. One giant feed can overload digestion, sending a lot of nutrients straight into the hindgut, where much of it passes out as wasted manure instead of helping your horse gain condition 💸💩
Smaller, frequent meals of high-fibre, energy-dense feeds maximise nutrient absorption, support normal gut function, and help your horse gain condition safely Think feeding big buckets will help your horse put on weight? 🐴
Even large horses have small stomachs — only 8–15 litres. One giant feed can overload digestion, sending a lot of nutrients straight into the hindgut — where much of it passes out as wasted manure instead of helping your horse gain condition. 💸💩
Smaller, frequent meals of high-fibre, energy-dense feeds — like Pure Feed — maximise nutrient absorption, support healthy gut function, and help your horse gain condition safely 🩵
Think feeding large meals will help your horse put on weight? 🐴
Even large horses have small stomachs, only 8–15 litres. One giant feed can overload digestion, sending a lot of nutrients straight into the hindgut, where much of it passes out as wasted manure instead of helping your horse gain condition 💸💩
Smaller, frequent meals of high-fibre, energy-dense feeds maximise nutrient absorption, support normal gut function, and help your horse gain condition safely Think feeding big buckets will help your horse put on weight? 🐴
Even large horses have small stomachs — only 8–15 litres. One giant feed can overload digestion, sending a lot of nutrients straight into the hindgut — where much of it passes out as wasted manure instead of helping your horse gain condition. 💸💩
Smaller, frequent meals of high-fibre, energy-dense feeds — like Pure Feed — maximise nutrient absorption, support healthy gut function, and help your horse gain condition safely 🩵
Good doer? Keep the weight off without cutting out their feed 🌿
Pure Balance – low-cal balancer, the base of every Pure Feed
Fibre Balance – handful of chaff + balancer
Easy – low-cal with extra oil & fibre to support energy
Struggling to get it right? Our Diet Plan Service builds the perfect feeding plan for your good doer 🩵 Link in bio
Good doer? Keep the weight off without cutting out their feed 🌿
Pure Balance – low-cal balancer, the base of every Pure Feed
Fibre Balance – handful of chaff + balancer
Easy – low-cal with extra oil & fibre to support energy
Struggling to get it right? Our Diet Plan Service builds the perfect feeding plan for your good doer 🩵 Link in bio
Feeding shouldn’t feel like a full-time job. ⏱️
With Pure Feed, everything your horse needs is already in the bag 👉 balancer, fibre, vitamins, minerals, slow-release energy = all sorted.
Just scoop ➜ feed ➜ get on with the fun stuff 🩵
Want a simpler winter routine?
Free diet plans in our bio.
Feeding shouldn’t feel like a full-time job. ⏱️
With Pure Feed, everything your horse needs is already in the bag 👉 balancer, fibre, vitamins, minerals, slow-release energy = all sorted.
Just scoop ➜ feed ➜ get on with the fun stuff 🩵
Want a simpler winter routine?
Free diet plans in our bio.
Here at Pure Feed, we use unmolassed sugar beet for one reason: it works. 🌱✨
This super-fibre gives your horse cool energy, better digestion, and natural condition, plus is naturally low in sugar and starch. No spikes, no fizz, just smart nutrition that supports every horse, every day.
High fibre ✔️
Naturally digestible ✔️
Gut-friendly ✔️
Performance you can feel ✔️
Link in bio to explore the full range 🩵
Here at Pure Feed, we use unmolassed sugar beet for one reason: it works. 🌱✨
This super-fibre gives your horse cool energy, better digestion, and natural condition, plus is naturally low in sugar and starch. No spikes, no fizz, just smart nutrition that supports every horse, every day.
High fibre ✔️
Naturally digestible ✔️
Gut-friendly ✔️
Performance you can feel ✔️
Link in bio to explore the full range 🩵
The festive break is over, and we’re back! 🎉 Our office is open and ready to help you kick off the new year on the right hoof!
Give us a call: 01458 333333
Email: info@purefeed.com
Or simply send us a DM - we’d love to hear from you!
The festive break is over, and we’re back! 🎉 Our office is open and ready to help you kick off the new year on the right hoof!
Give us a call: 01458 333333
Email: info@purefeed.com
Or simply send us a DM - we’d love to hear from you!