Pure Treats – Pack of 6 bags
£33.18
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Made in the UK
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Pure Treats are made with high-quality ingredients to offer a tasty, healthy reward for your horse or pony. Low in energy and starch, with no added sugar, they’re a great choice for a guilt-free treat…read more
Each bag contains
- A blend of herbs to enhance flavour
- High fibre treats
- No molasses or added sugar
- No cereals
- Low in starch; suitable for horses with metabolic issues
Description
Pure Treats offer a natural, healthy, and palatable way to reward your horse. Made from a blend of herbs, grass pellets, limestone flour, oat-feed, and wheat-feed, they’re a tasty treat horses love.
Molasses-free, with no added sugar, and low in energy, Pure Treats are perfect for rewarding your horse without the risk of excitable behaviour. The low sugar and starch content also makes them ideal for horses with laminitis or other conditions requiring a low-starch diet.
Pure Treats are the wholesome, guilt-free choice for your horse’s reward.
Pure Treats are sold in packs; each pack contains 6 2kg bags of Pure Treats.
Nutritional Analysis
| Digestible Energy | 7MJ/kg | Calcium | 0.9% | Zinc | 92mg/kg |
| Protein | 10% | Phosphorus | 0.3% | ||
| Oil | 3% | Magnesium | 1g/kg | ||
| Fibre | 22% | Naturally occurring Iron | 387mg/kg | ||
| Starch | 7% | Copper | 7mg/kg | ||
| Naturally occurring sugar | 3% | Manganese | 29mg/kg |
Ingredients
- Oatfeed
- Grass Pellets
- Wheatfeed
- Mixed Herbs
- Salt
Free from:
- Molasses
- Wholegrain cereals
- Soya
- Alfalfa
- Nutritionally improved straw (NIS)
A complementary feed for horses.
Shipping
Delivery to Mainland UK is free for orders of 15 bags and over (except in some postal areas). There is a delivery charge for orders less than 15 bags. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.
LOVED BY MANY
Pure goodness in every bite!
Pure Treats are the perfect size for treat balls, keeping horses entertained while encouraging natural foraging behaviour. They’re perfect for stretching exercises, helping to improve suppleness and flexibility as part of a daily routine. For travel, Pure Treats make a great lorry snack, providing a familiar and low-sugar reward to help keep horses settled on the move. In the feed room, they’re easy to grab for a quick reward after riding or handling!
Naturally Sourced, Planet-Friendly Feeding
At the Pure Feed Company, sustainability and natural, clean feeding go hand in hand. Our feeds are made with high-quality, wholesome ingredients, free from artificial additives, to support your horse, naturally. We prioritise responsibly sourced materials and eco-friendly packaging, ensuring our products are as kind to the planet as they are to your horse.
Every Bag, Every Batch - Guaranteed Quality
We are proud to be both NOPS and UFAS certified, ensuring the highest standards of quality and safety in our products. The BETA NOPS (Naturally Occurring Prohibited Substances) certification guarantees that our feeds are carefully formulated and tested to minimise the risk of contamination, making them suitable for competition horses. Our UFAS (Universal Feed Assurance Scheme) certification means that we follow strict manufacturing processes, ensuring full traceability and consistency in every bag. These accreditations reflect our commitment to providing reliable nutrition that horse owners can trust.
What people say
SCIENCE + NUTRITION = RESULTS
Created by Science
Meticulously formulated by equine scientists, each product is the result of scientific research.
Premium Nutrition
We only use high-quality ingredients and a focus on high fibre natural feeds.
World Class Results
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
Hundreds of people love our feeds
A complete feed should do more than just “fill a gap”; it should actively support the horse from the inside out, every single day.
That’s why the Pure Complete range goes further, building in targeted support through Gut Support, Muscle Support, and Hoof Support packages as standard = not as add-ons, not as extras, but as part of the formulation itself.
So instead of juggling separate supplements and hoping everything adds up, you’ve got a fully balanced feed that supports digestion, topline, strength, and hoof health in one simple system.
Complete nutrition, complete support = all in one bucket 🩵
A complete feed should do more than just “fill a gap”; it should actively support the horse from the inside out, every single day.
That’s why the Pure Complete range goes further, building in targeted support through Gut Support, Muscle Support, and Hoof Support packages as standard = not as add-ons, not as extras, but as part of the formulation itself.
So instead of juggling separate supplements and hoping everything adds up, you’ve got a fully balanced feed that supports digestion, topline, strength, and hoof health in one simple system.
Complete nutrition, complete support = all in one bucket 🩵
When it comes to youngstock and breeding horses, nutrition plays a key role in long-term development 🩵
Pure Stud provides higher levels of protein and a full balancer, while remaining low in sugar and starch, supporting a more controlled rate of growth.
Formulated without cereals, molasses, soya or alfalfa, it offers a clean, consistent approach to feeding, with a lower-risk profile for developmental concerns such as OCD.
Available in-store and online 👉 and now £5 off throughout May!
When it comes to youngstock and breeding horses, nutrition plays a key role in long-term development 🩵
Pure Stud provides higher levels of protein and a full balancer, while remaining low in sugar and starch, supporting a more controlled rate of growth.
Formulated without cereals, molasses, soya or alfalfa, it offers a clean, consistent approach to feeding, with a lower-risk profile for developmental concerns such as OCD.
Available in-store and online 👉 and now £5 off throughout May!
A complete feed is more than just a bucket of feed thrown together; it’s a carefully balanced system designed to support your horse from the inside out.
Each component plays a role: high-quality fibres for gut health and steady energy release, essential oils for slow-release fuel, and a fully balanced vitamin and mineral profile to remove the need for additional supplements. Add in digestible protein for topline and muscle repair, and you’ve got nutrition that works in harmony with the whole horse.
No gaps. No guesswork. Just everything they need, all in one place.
That’s the idea behind a Pure Feed complete feed = simplicity, balance, and performance you can see. 🐴
A complete feed is more than just a bucket of feed thrown together; it’s a carefully balanced system designed to support your horse from the inside out.
Each component plays a role: high-quality fibres for gut health and steady energy release, essential oils for slow-release fuel, and a fully balanced vitamin and mineral profile to remove the need for additional supplements. Add in digestible protein for topline and muscle repair, and you’ve got nutrition that works in harmony with the whole horse.
No gaps. No guesswork. Just everything they need, all in one place.
That’s the idea behind a Pure Feed complete feed = simplicity, balance, and performance you can see. 🐴
Vitamin C is a vital nutrient involved in a range of key physiological processes in the horse. It acts as a powerful antioxidant, helping to neutralise free radicals and reduce oxidative stress, particularly important during periods of work, growth, or recovery. It is also essential for collagen synthesis, supporting the integrity of connective tissues, including tendons, ligaments, skin, and blood vessels, all of which are under constant strain in the athletic horse. In addition, vitamin C contributes to normal hormone synthesis, supporting overall metabolic balance and physiological function.
Because of its importance across multiple systems, vitamin C is included as part of the carefully balanced formulation in our Complete feeds. This ensures horses receive consistent, appropriate levels as part of their daily nutrition, supporting health, resilience, and performance without the need for additional supplementation 🩵
Vitamin C is a vital nutrient involved in a range of key physiological processes in the horse. It acts as a powerful antioxidant, helping to neutralise free radicals and reduce oxidative stress, particularly important during periods of work, growth, or recovery. It is also essential for collagen synthesis, supporting the integrity of connective tissues, including tendons, ligaments, skin, and blood vessels, all of which are under constant strain in the athletic horse. In addition, vitamin C contributes to normal hormone synthesis, supporting overall metabolic balance and physiological function.
Because of its importance across multiple systems, vitamin C is included as part of the carefully balanced formulation in our Complete feeds. This ensures horses receive consistent, appropriate levels as part of their daily nutrition, supporting health, resilience, and performance without the need for additional supplementation 🩵
Pre-ride feeding has a real physiological impact on how the horse’s body copes once exercise starts.
A small fibre-based feed before work helps support digestion by keeping hindgut fermentation active and gut function stable, rather than asking the digestive system to switch focus while blood flow is redirected to working muscles during exercise. It also supports steady energy by encouraging slow, microbial fibre fermentation in the hindgut. This produces a gradual, sustained release of energy substrates, rather than the quick spikes and drops associated with starch digestion.
And importantly, it helps protect the stomach by creating a fibre layer within the stomach contents, which reduces acid movement and splashing onto the unprotected stomach lining when the horse is in motion and abdominal pressure increases.
The great news is that, as Pure Feed is high in fibre, you can use a small handful of your chosen feed to give to your horse before you set off 🩵
Pre-ride feeding has a real physiological impact on how the horse’s body copes once exercise starts.
A small fibre-based feed before work helps support digestion by keeping hindgut fermentation active and gut function stable, rather than asking the digestive system to switch focus while blood flow is redirected to working muscles during exercise. It also supports steady energy by encouraging slow, microbial fibre fermentation in the hindgut. This produces a gradual, sustained release of energy substrates, rather than the quick spikes and drops associated with starch digestion.
And importantly, it helps protect the stomach by creating a fibre layer within the stomach contents, which reduces acid movement and splashing onto the unprotected stomach lining when the horse is in motion and abdominal pressure increases.
The great news is that, as Pure Feed is high in fibre, you can use a small handful of your chosen feed to give to your horse before you set off 🩵
Sending @elphick.event.ponies and her stunning greys all the best over the next few days 🩵
It’s finally here!! Badminton week! We’re wishing our brand ambassador @ellah.orses the biggest luck and can’t wait to cheer her down the centreline at 14:36 today! 🍀🩵
It’s finally here!! Badminton week! We’re wishing our brand ambassador @ellah.orses the biggest luck and can’t wait to cheer her down the centreline at 14:36 today! 🍀🩵
May just got better 🌱
£5 off Pure Stud, all month long!
Complete nutrition for youngstock, mares & stallions… without the extras you don’t want.
✔ No cereals
✔ No molasses
✔ No soya or alfalfa
✔ Low sugar & starch
Available in-store & online 🩵
May just got better 🌱
£5 off Pure Stud, all month long!
Complete nutrition for youngstock, mares & stallions… without the extras you don’t want.
✔ No cereals
✔ No molasses
✔ No soya or alfalfa
✔ Low sugar & starch
Available in-store & online 🩵
Did you know the sugar in grass isn’t constant?
It rises and falls throughout the day, driven by photosynthesis and temperature. Early morning (6–10 am), photosynthesis hasn’t yet packed the grass with soluble sugars, so grazing is generally lower risk and a safer window for horses prone to laminitis or weight gain.
Between late morning and late afternoon (11–5 pm), sunlight drives sugar production. Levels climb steadily, meaning horses grazing during this period should be monitored closely, especially those with metabolic sensitivities.
By evening and overnight (18–05 am), grass sugar can peak. Cooler nights trap sugars in the plant, creating a riskier forage for susceptible horses. Grazing unmanaged during this window can overload the horse’s system and trigger laminitis.
Understanding these daily sugar fluctuations allows you to manage turnout strategically, protect gut and metabolic health.
Did you know the sugar in grass isn’t constant?
It rises and falls throughout the day, driven by photosynthesis and temperature. Early morning (6–10 am), photosynthesis hasn’t yet packed the grass with soluble sugars, so grazing is generally lower risk and a safer window for horses prone to laminitis or weight gain.
Between late morning and late afternoon (11–5 pm), sunlight drives sugar production. Levels climb steadily, meaning horses grazing during this period should be monitored closely, especially those with metabolic sensitivities.
By evening and overnight (18–05 am), grass sugar can peak. Cooler nights trap sugars in the plant, creating a riskier forage for susceptible horses. Grazing unmanaged during this window can overload the horse’s system and trigger laminitis.
Understanding these daily sugar fluctuations allows you to manage turnout strategically, protect gut and metabolic health.
Growth places specific nutritional demands on young horses, requiring a precise balance of energy, protein, vitamins and minerals to support correct development.
Pure Stud is formulated to deliver this in a controlled way; high in fibre to support the digestive system, low in sugar and starch to avoid unnecessary peaks in blood glucose and insulin, and with a built-in stud balancer to provide essential vitamins, minerals and quality amino acids.
This supports steady growth rates, skeletal development, and muscle formation without relying on high-starch, high-calorie formulations.
A consistent, balanced approach to nutrition during growth is key to supporting long-term soundness and development.
Growth places specific nutritional demands on young horses, requiring a precise balance of energy, protein, vitamins and minerals to support correct development.
Pure Stud is formulated to deliver this in a controlled way; high in fibre to support the digestive system, low in sugar and starch to avoid unnecessary peaks in blood glucose and insulin, and with a built-in stud balancer to provide essential vitamins, minerals and quality amino acids.
This supports steady growth rates, skeletal development, and muscle formation without relying on high-starch, high-calorie formulations.
A consistent, balanced approach to nutrition during growth is key to supporting long-term soundness and development.
One bag. No gaps. No guesswork.
Feeding shouldn’t feel like a balancing act. That’s why our feeds are built differently - truly complete, with everything your horse needs in every single mouthful:
🌱 Multiple fibre sources (grass pellets + chaff) for gut health and chew time
⚡ Slow-release energy from linseed, rapeseed oil & unmolassed sugar beet
🧬 A fully balanced vitamin & mineral package
💪 Essential amino acids for muscle support
🦶 Biotin for strong hooves
🧂 Salt for hydration and electrolyte balance
🦠 Pre & probiotics for optimal digestion
No extras. No add-ons. Just Pure Feed 🩵
One bag. No gaps. No guesswork.
Feeding shouldn’t feel like a balancing act. That’s why our feeds are built differently - truly complete, with everything your horse needs in every single mouthful:
🌱 Multiple fibre sources (grass pellets + chaff) for gut health and chew time
⚡ Slow-release energy from linseed, rapeseed oil & unmolassed sugar beet
🧬 A fully balanced vitamin & mineral package
💪 Essential amino acids for muscle support
🦶 Biotin for strong hooves
🧂 Salt for hydration and electrolyte balance
🦠 Pre & probiotics for optimal digestion
No extras. No add-ons. Just Pure Feed 🩵
If you’ve ever owned a good-doer, you’ll know… they don’t miss a meal. Not ever.
Spring grass comes through, the sun appears, and suddenly, what should be a simple turnout becomes a stressful balancing act.
For some, that starts with a muzzle. Not to restrict completely, but to slow things down – turning every bite into a more considered mouthful.
For others, it’s strip grazing. Walking the fence line forward inch by inch, controlling access to fresh grass and keeping intake steady rather than excessive.
Then there’s hay, soaked to reduce sugar levels, making it a safer, more suitable forage option when you need to take the edge off.
Some horses thrive in dry paddocks, where grass intake is minimal but movement and turnout are still part of their routine. Others benefit from a little more time stabled, where you can fully manage what goes in and when.
All of these approaches share the same underlying principle: restriction. You’re limiting intake to manage weight, sugar exposure, and overall health. But it’s easy to forget what else gets restricted at the same time. When you reduce grass, soak hay, or limit access to forage, you’re not just cutting calories and sugars, you’re also reducing the intake of essential vitamins, minerals, and amino acids that your horse would naturally pick up throughout the day.
Over time, that gap can start to show. Hoof quality, coat condition, muscle maintenance, even energy levels and recovery, they’re all influenced by those nutrients that are no longer consistently coming in. This is where a low calorie balancer, like Pure Balance comes in. It`s job is to fill in these nutrition gaps and help provide your horse with everything they need, in a low calorie format 🩵
If you’ve ever owned a good-doer, you’ll know… they don’t miss a meal. Not ever.
Spring grass comes through, the sun appears, and suddenly, what should be a simple turnout becomes a stressful balancing act.
For some, that starts with a muzzle. Not to restrict completely, but to slow things down – turning every bite into a more considered mouthful.
For others, it’s strip grazing. Walking the fence line forward inch by inch, controlling access to fresh grass and keeping intake steady rather than excessive.
Then there’s hay, soaked to reduce sugar levels, making it a safer, more suitable forage option when you need to take the edge off.
Some horses thrive in dry paddocks, where grass intake is minimal but movement and turnout are still part of their routine. Others benefit from a little more time stabled, where you can fully manage what goes in and when.
All of these approaches share the same underlying principle: restriction. You’re limiting intake to manage weight, sugar exposure, and overall health. But it’s easy to forget what else gets restricted at the same time. When you reduce grass, soak hay, or limit access to forage, you’re not just cutting calories and sugars, you’re also reducing the intake of essential vitamins, minerals, and amino acids that your horse would naturally pick up throughout the day.
Over time, that gap can start to show. Hoof quality, coat condition, muscle maintenance, even energy levels and recovery, they’re all influenced by those nutrients that are no longer consistently coming in. This is where a low calorie balancer, like Pure Balance comes in. It`s job is to fill in these nutrition gaps and help provide your horse with everything they need, in a low calorie format 🩵
✨ Pure Fibre Balance - high-fibre, low-calorie feed for good doers! ✨
Combines our premium balancer pellets (vitamins, minerals, pre/probiotics, biotin, amino acids, salt) with low-calorie chaff for extra fibre to provide steady, slow-release energy (no fizz) = ideal for good doers & laminitis-prone horses
🚫 Cereal & molasses free, no preservatives – all the nutrition, none of the empty calories 🩵
✨ Pure Fibre Balance - high-fibre, low-calorie feed for good doers! ✨
Combines our premium balancer pellets (vitamins, minerals, pre/probiotics, biotin, amino acids, salt) with low-calorie chaff for extra fibre to provide steady, slow-release energy (no fizz) = ideal for good doers & laminitis-prone horses
🚫 Cereal & molasses free, no preservatives – all the nutrition, none of the empty calories 🩵
A good session doesn’t end when you untack.
Work takes more out of your horse than you can always see: fluid loss through sweat, muscles under strain, and a digestive system that’s more sensitive post-exercise.
That’s where Refuel comes in.
Supporting faster muscle recovery, replenishing electrolytes for effective hydration, and formulated to be gut safe, it helps your horse recover properly 🩵
A good session doesn’t end when you untack.
Work takes more out of your horse than you can always see: fluid loss through sweat, muscles under strain, and a digestive system that’s more sensitive post-exercise.
That’s where Refuel comes in.
Supporting faster muscle recovery, replenishing electrolytes for effective hydration, and formulated to be gut safe, it helps your horse recover properly 🩵
Both Fibre Balance and Easy are part of our low calorie range but which suits your horse?
Pure Fibre Balance is built for good-doers who don’t need extra energy - low calorie, high fibre, fully balanced, and ideal for those in light work or at maintenance. It is like feeding a full cup of balancer with a handful of chaff. Everything your horse needs in one measured portion: high fibre, low sugar and starch, perfectly balanced.
Pure Easy uses the same ingredients, but served at a higher rate – more fibre, more slow-release energy, without adding extra sugar or starch. It’s the choice for horses that need extra bulk and sustained energy, while staying completely balanced and gut-friendly.
Not sure which would be best for your horse? Comment `DIET PLAN` to recieve a link to our diet plan 🩵
Both Fibre Balance and Easy are part of our low calorie range but which suits your horse?
Pure Fibre Balance is built for good-doers who don’t need extra energy - low calorie, high fibre, fully balanced, and ideal for those in light work or at maintenance. It is like feeding a full cup of balancer with a handful of chaff. Everything your horse needs in one measured portion: high fibre, low sugar and starch, perfectly balanced.
Pure Easy uses the same ingredients, but served at a higher rate – more fibre, more slow-release energy, without adding extra sugar or starch. It’s the choice for horses that need extra bulk and sustained energy, while staying completely balanced and gut-friendly.
Not sure which would be best for your horse? Comment `DIET PLAN` to recieve a link to our diet plan 🩵
Different workloads, different grazing, different quirks that make “one size fits all” feeding… not quite fit at all. That’s usually where the questions start.
"Am I feeding too much? Not enough? The right balance?"
Our diet plan service takes the guesswork out of it. A quick, simple form, reviewed by our nutritionists, and within a day, you’ve got a plan built specifically for your horse – their needs, their lifestyle, their routine.
👉 Comment `DIET PLAN` to find out more 🩵
Different workloads, different grazing, different quirks that make “one size fits all” feeding… not quite fit at all. That’s usually where the questions start.
"Am I feeding too much? Not enough? The right balance?"
Our diet plan service takes the guesswork out of it. A quick, simple form, reviewed by our nutritionists, and within a day, you’ve got a plan built specifically for your horse – their needs, their lifestyle, their routine.
👉 Comment `DIET PLAN` to find out more 🩵
Keep your good doers in top condition without overloading them with calories! 🌿🐴
Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.
It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.
This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵
Keep your good doers in top condition without overloading them with calories! 🌿🐴
Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.
It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.
This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵
Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:
👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.
Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿
Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:
👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.
Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
