Pure Balance
£32.42
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Made in the UK
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Pure Balance is scientifically formulated to provide all the essential nutrients your horse needs everyday, without unnecessary calories or fillers. With a balanced mix of vitamins, minerals, probiotics, and biotin, it supports digestion, hoof quality, and overall wellbeing…read more
Each bag contains
- Vitamins – supports metabolism and immunity
- Minerals – supports whole body repair
- Prebiotics – nourish beneficial gut bacteria
- Probiotics – support digestion
- Biotin – promotes hoof and skin quality
- Salt – balances electrolytes and hydation
Description
Pure Balance is designed to give your horse the full spectrum of vitamins and minerals, as well as amino acids, prebiotics and probiotics. This brings a whole host of health benefits including promoting hoof and bone growth, supporting the immune system, promotion of gut micro flora and helping overall wellbeing.
Linseed in the formulation encourages a healthy coat condition and shine, so Pure Balance will help your horse look and feel great. It is free from molasses and wholegrain cereals which makes it suitable for laminitics. Typically, we suggest this feed for horses at rest, on a calorie-controlled diet and good doers. If you like to make up your own feeds, you can also use this as the balancer to ensure your horse still gets the optimum levels of vitamins and minerals.
Pure Balance is the foundation of our range, being the base for all other feeds. It is concentrated and comes in small pellets which means the recommended feeding rate is low. Therefore, one bag lasts a long time – for a 500kg horse, 1 bag will last a month - making it a cost-effective and fuss-free solution for keeping your horse happy.
Feeding rate:
100g per 100kg body weight per day.
Pure Balance is available in a 15kg bag.
Nutritional Analysis
| Digestible Energy | 10.5MJ/kg | Vitamin B2 | 116mg/kg | Copper | 200 mg/kg |
| Protein | 23% | Vitamin B6 | 103mg/kg | Manganese | 300mg/kg |
| Oil | 5.5% | Vitamin B12 | 0.5mg/kg | Zinc | 400mg/kg |
| Fibre | 12% | Vitamin C | 80mg/kg | Selenium | 2.1mg/kg |
| Starch | 7% | Vitamin D3 | 10,000iu/kg | Iodine | 3mg/kg |
| Naturally occurring sugar | 3% | Vitamin E | 2,000 iu/kg | Salt | 1% |
| Calcium | 3% | Vitamin K | 20mg/kg | Lysine | 27.7g/kg |
| Phosphorus | 1% | Folic Acid | 122mg/kg | Methionine | 3.9g/kg |
| Magnesium | 8.7g/kg | Biotin | 30mg/kg | ||
| Vitamin A | 65,000iu/kg | Niacin | 165mg/kg | ||
| Vitamin B1 | 135mg/kg | Naturally occurring Iron | 176mg/kg |
Ingredients
- Wheatfeed
- Sunflower ext.
- Dark Distiller Grains
- Vitamins & Minerals
- Unmolassed Sugarbeet
- Oatfeed Pellets
- Micronised Linseed
- Di-calcium Phosphate
- Limestone
- Salt
- Yeast Product (Diamond V ‘XP’)
- Vistacell Yeast
- Lysine
Additives:
Vitamins: Vitamin A 3a672a retinyl acetate 60000 iu/kg, Vitamin D3 3a671 cholecalciferol 10000 iu/kg, Vitamin E 3a700 all rac alpha tocopherol: 2005 mg/kg.
Compounds of trace elements: Copper 200 mg/kg from Copper (II) Sulphate Pentahydrate (3b405), Zinc 396 mg/kg from Zinc Oxide (3b603), Iodine 2.99 mg/kg from Calcium Iodate (3b202), Selenium 2.25 mg/kg from Sodium Selenite (3b801), Manganese 308 mg/kg from Manganese (II) Oxide (3b502).
Amino acids: L-Lysine (3c322) 20.3g/kg, DL-Methionine (3c301) 5g/kg.
Zootechnical additives: Gut Flora stabilisers: Saccharomyces cerevisiae MUCL39885 (4b1710) 37.5 billion CFU/kg.
Free from:
- Molasses
- Wholegrain Cereals
- Alfalfa
- Nutritionally Improved Straw (NIS)
- Soya
A complementary feed for horses. For equine use only, do not feed to sheep.
Shipping
Delivery to Mainland UK is free for orders of 15 bags and over (except in some postal areas). There is a delivery charge for orders less than 15 bags. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.
Scientifically Balanced Nutrition for Optimal Health
Naturally Sourced, Planet-Friendly Feeding
At the Pure Feed Company, sustainability and natural, clean feeding go hand in hand. Our feeds are made with high-quality, wholesome ingredients, free from artificial additives, to support your horse, naturally. We prioritise responsibly sourced materials and eco-friendly packaging, ensuring our products are as kind to the planet as they are to your horse.
Every Bag, Every Batch - Guaranteed Quality
We are proud to be both NOPS and UFAS certified, ensuring the highest standards of quality and safety in our products. The BETA NOPS (Naturally Occurring Prohibited Substances) certification guarantees that our feeds are carefully formulated and tested to minimise the risk of contamination, making them suitable for competition horses. Our UFAS (Universal Feed Assurance Scheme) certification means that we follow strict manufacturing processes, ensuring full traceability and consistency in every bag. These accreditations reflect our commitment to providing reliable nutrition that horse owners can trust.
What people say
SCIENCE + NUTRITION = RESULTS
Created by Science
Meticulously formulated by equine scientists, each product is the result of scientific research.
Premium Nutrition
We only use high-quality ingredients and a focus on high fibre natural feeds.
World Class Results
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
Hundreds of people love our feeds
If you turned your horse’s feed label over… would you actually know what you’re looking at? 👀
A lot of feeds focus on calories first. At Pure Feed, we focus on what those calories are bringing with them 🌱
Because a horse’s bucket should support far more than just weight maintenance ⬇️
🧬 Amino acids to help support muscle repair, topline and recovery
🦠 Pre & probiotics to support a healthy hindgut microbiome
⚡ Oil-based slow-release energy for stamina without the starch spikes
💧 Salt & hydration support to help maintain fluid balance during work and warmer weather
🌾 Highly digestible fibre sources to support gut function and digestive health
🦄 Vitamins & minerals balanced to support normal bodily function, immunity and performance
🐴 Added biotin to support hoof quality and skin condition
And the best bit?
It’s all already built into the feed 🩵
Just complete, fibre-focused nutrition designed around what horses actually need to thrive.
Halfway through the season and suddenly your horse feels… flat? 👀
By mid-summer, many competition horses are working harder, travelling more, sweating more and burning through energy reserves faster, but simply throwing more starch at the problem isn’t always the answer. ⚡
At Pure Feed, we focus on controlled, fibre-based energy to support horses through the busiest part of the season without the unnecessary fizz. 🌱
Why fibre-first refuelling matters 👇
✔️ Slow-release energy supports stamina and consistency
✔️ Added oils provide safe calories without huge starch spikes
✔️ Essential amino acids help support muscle recovery and topline
✔️ Electrolytes & gut support become increasingly important as workloads and temperatures rise
✔️ Highly digestible formulations help horses maintain condition even during intense competition periods
The goal isn’t just more energy 👉 It’s usable energy, sustainable condition and horses that recover well enough to go again next weekend 💪
Most horse feeds are built around adding things in. At Pure Feed, we built ours around taking the confusion out 🩵
No separate chaff.
No balancing products.
No complicated feed charts stuck to the tack room wall.
Just scientifically balanced, fibre-based nutrition designed to support the horse as a whole 👉 from gut health and energy metabolism to muscle recovery and condition.
What makes us different? 👇
✔️ Complete nutrition in every feed
So every mouthful contributes towards a balanced diet; not just calories.
✔️ Low sugar & starch, no molasses, no alfalfa
Carefully formulated to support horses needing a more controlled, fibre-focused diet.
✔️ Gut-first formulation
With high fibre levels, pre & probiotics, and highly digestible ingredients to support the hindgut microbiome.
✔️ Real-world feeding that actually works
From happy hackers to top-level competition horses, we create feeds that are practical, consistent and easy to feed correctly.
Because feeding well shouldn’t mean feeding more products 👀
🏇 Worked hard. Sweated hard. Recovered properly?
When your horse exercises, they don`t just lose water. They also lose electrolytes, burn through nutrients and create muscle fatigue that needs supporting before the next ride.
That`s why we created Pure Refuel 🩵
Refuel combines:
⚡ Electrolytes to replace what`s lost through sweat
💪 Essential amino acids to support muscle recovery
🦠 Live yeast to support gut health
🍒 Cherry for to tempt the fussiest of horses
🌱 Low sugar & starch formulation
💧 Quick-soaking mash to encourage fluid intake
Whether you`ve just finished a competition, a training session, a fun ride or a long day travelling, Refuel helps support recovery from the inside out 🩵
🚨 Good doers need nutrients too 🚨
One of the biggest feeding myths we see? 👀
"My horse gains weight easily, so they don`t need hard feed."
The reality is that calories and nutrition aren`t the same thing.
A horse can be carrying plenty of condition while still falling short on important nutrients needed for healthy hooves, muscle function, immunity, coat quality and overall wellbeing 🌱
That`s where a feed balancer comes in 🩵
Designed to provide concentrated nutrition without unnecessary calories, a balancer helps support your horse`s diet when they don`t need large bucket feeds.
Why do owners choose Pure Balance? 👇
✔️ Low calorie, nutrient-dense formulation
✔️ Vitamins & minerals to help balance forage and grazing
✔️ Added amino acids to support topline and muscle maintenance
✔️ Pre & probiotics for digestive support
✔️ Biotin for healthy hooves
✔️ No molasses or added sugar
Think of it like this...
Your horse may not need more feed 👉 they may just need more nutrition. 🧬
Perfect for good doers, native types, horses on restricted grazing, and anyone looking to support a balanced diet without adding unnecessary calories 🩵
The hard work doesn’t end when the ride stops.
Whether it’s a competition, a schooling session, travelling, or simply coping with hot weather, giving your horse the right support afterwards can make all the difference to how they feel the next day.
Hydration, muscle function, digestive support and replenishing what’s lost through sweat all play a huge role in keeping horses comfortable, healthy and ready to go again.
That’s why we created Pure Refuel 💧🐴
An easy-to-feed recovery mash designed to support horses after work; without relying on cereals or unnecessary sugar 🍒🩵
Your horse’s feed should do more than just fill a bucket 👀
At Pure Feed, our complete range is formulated to be just that: complete. Meaning your horse gets balanced nutrition in every bite, without the need for endless extras and complicated feeding plans 🌱
Each feed combines:
✔️ High-quality fibre for digestive health
✔️ Added vitamins & minerals for daily balance
✔️ Essential amino acids to support topline & muscle
✔️ Linseed & rapeseed oil for slow-release energy
✔️ Pre & probiotics to support the gut microbiome
Because feeding your horse shouldn’t feel like solving a science equation every day 🧪
Whether you have a happy hacker, competition horse, veteran or good doer, the goal stays the same:
➡️ Simple feeding
➡️ Consistent nutrition
➡️ Healthy horses
☀️ Grass might look like the perfect summer feed… but appearances can be deceiving.
Lush grazing can provide plenty of calories, but it doesn’t always provide the balanced nutrition your horse actually needs to support:
⬇️ Muscle function
⬇️ Hoof quality
⬇️ Gut health
⬇️ Recovery
⬇️ Energy levels
⬇️ Overall performance & condition
As grass grows rapidly through summer, nutrient levels can fluctuate massively, and key vitamins, minerals, quality protein and electrolytes are often still lacking.
That’s why at Pure Feed all of our feeds are designed as complete feeds 🩵
Meaning every scoop contains:
✔️ High-quality fibre
✔️ Added vitamins & minerals
✔️ Pre & probiotics for gut support
✔️ Linseed & rapeseed oil for slow-release energy
✔️ Essential amino acids to support topline & muscle
No complicated feed rooms. No balancing guesswork. Just simple, complete nutrition that works with your horse`s gut not against it 🌱
It’s a really common misconception that Pure Feed has “higher feeding rates” than other brands. That perception usually comes from how different feeds are structured, not how much nutrition the horse is actually receiving.
Firstly, many traditional feeding systems are built across multiple separate products: a chaff for fibre, a balancer for vitamins and minerals, a mix or cube for energy, and then additional supplements for gut health, hoof condition, or muscle support. Because these elements are often purchased individually, it’s easy not to fully register just how many separate feeds are being used to build the daily ration.
Secondly, when you compare feeding rates in isolation, it can also be misleading. A single product, such as a chaff, may appear to have a lower recommended intake on its own, but that’s because it’s only contributing one part of the overall diet. The rest of the nutrition comes from other bags, buckets, and supplements.
Our Complete feeds are formulated differently. Everything is already built in; a balanced fibre base, carefully selected energy sources, a full vitamin and mineral profile, plus targeted functional support for gut health, muscle function, and hoof strength. Because of that, the feeding rate can look slightly higher when compared directly to a single-component product like a chaff, but you’re actually seeing the full ration in one place rather than just part of it.
It simplifies the whole routine, reduces the need to juggle multiple products, and ensures consistency in every mouthful 🩵
Final week ⏳
£5 off Pure Stud ends soon!
If you’re looking for a complete, balanced feed to support youngstock, mares or stallions, now is the time to try!
With higher protein levels, a full balancer, and a formulation free from cereals, molasses, soya and alfalfa, Pure Stud offers a simple and effective feeding solution.
Available in-store and online 🩵
Molasses is commonly used in horse feeds as a cheap palatability enhancer, effectively adding sweetness to make heavily processed or less naturally palatable ingredients more appealing.
The issue is that this approach also increases the overall sugar content of the diet, while encouraging reliance on flavouring rather than formulation quality. For some horses, this can contribute to unnecessary spikes in dietary sugar intake and inconsistent energy levels, particularly in more sensitive types.
That’s why the Pure Feed range is completely molasses-free.
We don’t rely on added sweetness or masking agents to make our feed tastier. Instead, we focus on naturally palatable, fibre-led formulations with slow-release energy sources, supporting steadier intake, more consistent condition, and a more transparent approach to nutrition.
Want to learn more about our molasses free feeds ? Link in bio 🩵
Feeding shouldn’t feel like building a puzzle every morning 🧩
A complete feed brings everything together in one consistent, carefully formulated ration; designed to deliver fibre, energy, vitamins, minerals and protein in the right proportions, every time.
Instead of relying on multiple buckets, supplements, and guesswork, you’re giving the horse a single, balanced foundation that supports gut health, condition, and performance as one joined-up system.
Because when nutrition is already complete, everything else becomes simpler, keeping them feeling their best, day in, day out🐴 🩵
A complete feed should do more than just “fill a gap”; it should actively support the horse from the inside out, every single day.
That’s why the Pure Complete range goes further, building in targeted support through Gut Support, Muscle Support, and Hoof Support packages as standard = not as add-ons, not as extras, but as part of the formulation itself.
So instead of juggling separate supplements and hoping everything adds up, you’ve got a fully balanced feed that supports digestion, topline, strength, and hoof health in one simple system.
Complete nutrition, complete support = all in one bucket 🩵
When it comes to youngstock and breeding horses, nutrition plays a key role in long-term development 🩵
Pure Stud provides higher levels of protein and a full balancer, while remaining low in sugar and starch, supporting a more controlled rate of growth.
Formulated without cereals, molasses, soya or alfalfa, it offers a clean, consistent approach to feeding, with a lower-risk profile for developmental concerns such as OCD.
Available in-store and online 👉 and now £5 off throughout May!
A complete feed is more than just a bucket of feed thrown together; it’s a carefully balanced system designed to support your horse from the inside out.
Each component plays a role: high-quality fibres for gut health and steady energy release, essential oils for slow-release fuel, and a fully balanced vitamin and mineral profile to remove the need for additional supplements. Add in digestible protein for topline and muscle repair, and you’ve got nutrition that works in harmony with the whole horse.
No gaps. No guesswork. Just everything they need, all in one place.
That’s the idea behind a Pure Feed complete feed = simplicity, balance, and performance you can see. 🐴
Vitamin C is a vital nutrient involved in a range of key physiological processes in the horse. It acts as a powerful antioxidant, helping to neutralise free radicals and reduce oxidative stress, particularly important during periods of work, growth, or recovery. It is also essential for collagen synthesis, supporting the integrity of connective tissues, including tendons, ligaments, skin, and blood vessels, all of which are under constant strain in the athletic horse. In addition, vitamin C contributes to normal hormone synthesis, supporting overall metabolic balance and physiological function.
Because of its importance across multiple systems, vitamin C is included as part of the carefully balanced formulation in our Complete feeds. This ensures horses receive consistent, appropriate levels as part of their daily nutrition, supporting health, resilience, and performance without the need for additional supplementation 🩵
Pre-ride feeding has a real physiological impact on how the horse’s body copes once exercise starts.
A small fibre-based feed before work helps support digestion by keeping hindgut fermentation active and gut function stable, rather than asking the digestive system to switch focus while blood flow is redirected to working muscles during exercise. It also supports steady energy by encouraging slow, microbial fibre fermentation in the hindgut. This produces a gradual, sustained release of energy substrates, rather than the quick spikes and drops associated with starch digestion.
And importantly, it helps protect the stomach by creating a fibre layer within the stomach contents, which reduces acid movement and splashing onto the unprotected stomach lining when the horse is in motion and abdominal pressure increases.
The great news is that, as Pure Feed is high in fibre, you can use a small handful of your chosen feed to give to your horse before you set off 🩵
Sending @elphick.event.ponies and her stunning greys all the best over the next few days 🩵
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
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We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
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