FEED ADVICE – DISCIPLINES
Ultimate Guide to Feeding a Show Horse
Feeding show horses requires a well-balanced diet tailored to their specific needs. Unlike horses used for leisure or light work, show horses face the unique demands of maintaining peak physical condition, a glossy coat, and the stamina necessary for performances. In this guide, we will explore the best practices for feeding show horses, ensuring they remain in top form for competition.
What is Showing?
Showing highlights a horse’s way of going, conformation, and turnout, with classes ranging from in-hand to ridden at all levels.
Horses need controlled calories from fibre and oil to maintain topline and shine without becoming excitable.
Quality protein, oils, and a balanced vitamin and mineral profile help promote coat condition and muscle tone.
A complete, fibre-based diet supports calm behaviour, digestive health, and that polished show ring appearance.
Understanding the Nutritional Needs of Show Horses
Show horses have distinct nutritional requirements, influenced by their breed, age, workload, and the demands of their discipline. The key goals in feeding a show horse are to:
Maintain Optimal Weight:
Show horses need to be neither too thin nor overweight. Achieving the ideal body condition score is crucial for aesthetics and performance.
Support Muscle Development:
High-quality protein is essential for muscle tone and recovery, especially for horses undergoing regular training.
Enhance Coat Condition:
A shiny, healthy coat is a sign of good nutrition and care. Specific nutrients, such as omega-3 fatty acids, are vital in achieving this.
Provide Energy for Performance:
Show horses require a steady energy supply for training and competition without becoming too excitable or nervous.
Metabolic Requirements of Show Horses
Show horses have heightened metabolic demands due to the physical and mental stress of training and competition. Their energy needs are higher than those of horses at rest or in light work. To meet these demands, it’s important to provide a diet rich in both energy and essential nutrients. The primary sources of energy for show horses include carbohydrates, fats, and fibre:
Carbohydrates: Provide quick-release energy. However, too many simple carbohydrates (such as those found in cereals) can lead to excitability and digestive issues. It’s better to rely on complex carbohydrates from fibre sources.
Fats: Offer a concentrated source of energy and are ideal for slow-release energy, helping to maintain endurance without causing spikes in energy levels.
Proteins: Crucial for muscle development and repair. Show horses benefit from high-quality protein sources that supply essential amino acids necessary for muscle tone, recovery, and overall condition.
Key Components of a Show Horse’s Diet
Forage
High-Quality Hay: The foundation of any horse’s diet should be good-quality forage. For show horses, this means providing hay that is clean, free from dust, and rich in nutrients. Timothy and alfalfa are popular choices, offering a balance of fibre and protein.
Grass: If available, fresh grass provides a natural source of nutrition. However, it’s essential to monitor grazing to prevent overconsumption, especially in lush fields that may cause weight gain or exacerbate the risks of laminitis.
Hard Feed
Balancers: A high-specification feed balancer can be an excellent way to ensure that a show horse receives all the necessary vitamins, minerals, and amino acids without adding too many calories. Did you know that all our complete feeds already contain a balancer?
Conditioning Feeds: For horses that need to build or maintain condition, conditioning feeds are designed to provide extra calories through fats and fibres rather than starches, which can lead to excitability
Key Components of a Show Horse’s Diet
Protein Sources
Soybean Meal: High in essential amino acids, ideal for supporting muscle tone and recovery.
Linseed: Offers a balance of protein and omega-3 fatty acids, promoting both muscle health and coat condition.
Fat Sources
Oils: linseed oil provides a dense source of calories without increasing starch intake. It also contains a rich source of omega 3 for enhancing coat gloss!
Rice Bran: A popular feed additive, offering high fat content with additional protein and fibre.
Full-Fat Soya: Provides a combination of protein and fat, helping to support both muscle and energy levels.
Key Components of a Show Horse’s Diet
Supplements
Electrolytes: Especially important during the competition season, electrolytes help replenish salts lost through sweat during intense work.
Joint Support: Glucosamine, chondroitin, and other joint supplements can help support the long-term health of a horse’s joints, crucial for horses in demanding disciplines.
Skin and Coat Conditioners: Supplements rich in omega-3 and omega-6 fatty acids can promote a shiny coat, while also supporting skin health. Adding a small amount of micronized linseed each day can help improve coat shine – check out our micronized linseed here!
Hydration
Always ensure that fresh, clean water is available. Hydration is critical, especially when travelling to shows or during warm weather.
Pure Feed has two different routes for hydration help – Meadow Mash and ReFuel! Both are made from micro quick soaking pellets that form tasty mashes! Meadow Mash can be fed at high volumes and only contains a pre and probiotic, whereas ReFuel is fed in smaller concentrated doses and contains all the ingredients your horse needs for recovery!
Feeding Tips for Show Horses
Energy Management: Opt for feeds that provide slow-release energy, helping to sustain your horse through long training sessions without causing spikes in energy levels.
Consistency is Key: Horses thrive on routine. Feed your show horse at the same times each day, and avoid sudden changes in diet, which can cause digestive upsets.
Monitor Body Condition: Regularly assess your horse’s body condition score (BCS). Adjust the diet as needed to maintain the ideal weight.
Manage Stress with Diet: If your horse becomes stressed during travel or at shows, consider feeds that include magnesium or other calming ingredients. However, always consult with your vet before adding new supplements.
Hear from the Expert – Ellis Grierson
Ellis Grierson is a successful show rider whose thoughtful approach to feeding plays a big part in her horses’ performance. In 2023, she and her 16-year-old pony Hummy took an impressive second place at the Horse of the Year Show (HOYS). Known for her dedication and strong bond with her horses, Ellis pays close attention to every part of their care – especially their nutrition.
Feeding to Support Performance
To keep Hummy in top condition throughout a busy show season, Ellis combines good-quality forage with carefully chosen hard feed. She feeds Pure Performance – our highest energy feed – to give Hummy the stamina and sparkle needed in the ring.
Oats give quick-release energy for instant performance.
Oil provides long-lasting, controlled power for stamina.
Fibre supports digestive health – essential during busy show days.
All-in-one formula keeps feeding simple and balanced.
Pure Performance also supports topline and muscle tone – vital for horses in the show ring where condition and appearance matter just as much as performance.
What We Recommend for Show Horses
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One bag. No gaps. No guesswork.
Feeding shouldn’t feel like a balancing act. That’s why our feeds are built differently - truly complete, with everything your horse needs in every single mouthful:
🌱 Multiple fibre sources (grass pellets + chaff) for gut health and chew time
⚡ Slow-release energy from linseed, rapeseed oil & unmolassed sugar beet
🧬 A fully balanced vitamin & mineral package
💪 Essential amino acids for muscle support
🦶 Biotin for strong hooves
🧂 Salt for hydration and electrolyte balance
🦠 Pre & probiotics for optimal digestion
No extras. No add-ons. Just Pure Feed 🩵
One bag. No gaps. No guesswork.
Feeding shouldn’t feel like a balancing act. That’s why our feeds are built differently - truly complete, with everything your horse needs in every single mouthful:
🌱 Multiple fibre sources (grass pellets + chaff) for gut health and chew time
⚡ Slow-release energy from linseed, rapeseed oil & unmolassed sugar beet
🧬 A fully balanced vitamin & mineral package
💪 Essential amino acids for muscle support
🦶 Biotin for strong hooves
🧂 Salt for hydration and electrolyte balance
🦠 Pre & probiotics for optimal digestion
No extras. No add-ons. Just Pure Feed 🩵
If you’ve ever owned a good-doer, you’ll know… they don’t miss a meal. Not ever.
Spring grass comes through, the sun appears, and suddenly, what should be a simple turnout becomes a stressful balancing act.
For some, that starts with a muzzle. Not to restrict completely, but to slow things down – turning every bite into a more considered mouthful.
For others, it’s strip grazing. Walking the fence line forward inch by inch, controlling access to fresh grass and keeping intake steady rather than excessive.
Then there’s hay, soaked to reduce sugar levels, making it a safer, more suitable forage option when you need to take the edge off.
Some horses thrive in dry paddocks, where grass intake is minimal but movement and turnout are still part of their routine. Others benefit from a little more time stabled, where you can fully manage what goes in and when.
All of these approaches share the same underlying principle: restriction. You’re limiting intake to manage weight, sugar exposure, and overall health. But it’s easy to forget what else gets restricted at the same time. When you reduce grass, soak hay, or limit access to forage, you’re not just cutting calories and sugars, you’re also reducing the intake of essential vitamins, minerals, and amino acids that your horse would naturally pick up throughout the day.
Over time, that gap can start to show. Hoof quality, coat condition, muscle maintenance, even energy levels and recovery, they’re all influenced by those nutrients that are no longer consistently coming in. This is where a low calorie balancer, like Pure Balance comes in. It`s job is to fill in these nutrition gaps and help provide your horse with everything they need, in a low calorie format 🩵
If you’ve ever owned a good-doer, you’ll know… they don’t miss a meal. Not ever.
Spring grass comes through, the sun appears, and suddenly, what should be a simple turnout becomes a stressful balancing act.
For some, that starts with a muzzle. Not to restrict completely, but to slow things down – turning every bite into a more considered mouthful.
For others, it’s strip grazing. Walking the fence line forward inch by inch, controlling access to fresh grass and keeping intake steady rather than excessive.
Then there’s hay, soaked to reduce sugar levels, making it a safer, more suitable forage option when you need to take the edge off.
Some horses thrive in dry paddocks, where grass intake is minimal but movement and turnout are still part of their routine. Others benefit from a little more time stabled, where you can fully manage what goes in and when.
All of these approaches share the same underlying principle: restriction. You’re limiting intake to manage weight, sugar exposure, and overall health. But it’s easy to forget what else gets restricted at the same time. When you reduce grass, soak hay, or limit access to forage, you’re not just cutting calories and sugars, you’re also reducing the intake of essential vitamins, minerals, and amino acids that your horse would naturally pick up throughout the day.
Over time, that gap can start to show. Hoof quality, coat condition, muscle maintenance, even energy levels and recovery, they’re all influenced by those nutrients that are no longer consistently coming in. This is where a low calorie balancer, like Pure Balance comes in. It`s job is to fill in these nutrition gaps and help provide your horse with everything they need, in a low calorie format 🩵
✨ Pure Fibre Balance - high-fibre, low-calorie feed for good doers! ✨
Combines our premium balancer pellets (vitamins, minerals, pre/probiotics, biotin, amino acids, salt) with low-calorie chaff for extra fibre to provide steady, slow-release energy (no fizz) = ideal for good doers & laminitis-prone horses
🚫 Cereal & molasses free, no preservatives – all the nutrition, none of the empty calories 🩵
✨ Pure Fibre Balance - high-fibre, low-calorie feed for good doers! ✨
Combines our premium balancer pellets (vitamins, minerals, pre/probiotics, biotin, amino acids, salt) with low-calorie chaff for extra fibre to provide steady, slow-release energy (no fizz) = ideal for good doers & laminitis-prone horses
🚫 Cereal & molasses free, no preservatives – all the nutrition, none of the empty calories 🩵
A good session doesn’t end when you untack.
Work takes more out of your horse than you can always see: fluid loss through sweat, muscles under strain, and a digestive system that’s more sensitive post-exercise.
That’s where Refuel comes in.
Supporting faster muscle recovery, replenishing electrolytes for effective hydration, and formulated to be gut safe, it helps your horse recover properly 🩵
A good session doesn’t end when you untack.
Work takes more out of your horse than you can always see: fluid loss through sweat, muscles under strain, and a digestive system that’s more sensitive post-exercise.
That’s where Refuel comes in.
Supporting faster muscle recovery, replenishing electrolytes for effective hydration, and formulated to be gut safe, it helps your horse recover properly 🩵
Both Fibre Balance and Easy are part of our low calorie range but which suits your horse?
Pure Fibre Balance is built for good-doers who don’t need extra energy - low calorie, high fibre, fully balanced, and ideal for those in light work or at maintenance. It is like feeding a full cup of balancer with a handful of chaff. Everything your horse needs in one measured portion: high fibre, low sugar and starch, perfectly balanced.
Pure Easy uses the same ingredients, but served at a higher rate – more fibre, more slow-release energy, without adding extra sugar or starch. It’s the choice for horses that need extra bulk and sustained energy, while staying completely balanced and gut-friendly.
Not sure which would be best for your horse? Comment `DIET PLAN` to recieve a link to our diet plan 🩵
Both Fibre Balance and Easy are part of our low calorie range but which suits your horse?
Pure Fibre Balance is built for good-doers who don’t need extra energy - low calorie, high fibre, fully balanced, and ideal for those in light work or at maintenance. It is like feeding a full cup of balancer with a handful of chaff. Everything your horse needs in one measured portion: high fibre, low sugar and starch, perfectly balanced.
Pure Easy uses the same ingredients, but served at a higher rate – more fibre, more slow-release energy, without adding extra sugar or starch. It’s the choice for horses that need extra bulk and sustained energy, while staying completely balanced and gut-friendly.
Not sure which would be best for your horse? Comment `DIET PLAN` to recieve a link to our diet plan 🩵
Different workloads, different grazing, different quirks that make “one size fits all” feeding… not quite fit at all. That’s usually where the questions start.
"Am I feeding too much? Not enough? The right balance?"
Our diet plan service takes the guesswork out of it. A quick, simple form, reviewed by our nutritionists, and within a day, you’ve got a plan built specifically for your horse – their needs, their lifestyle, their routine.
👉 Comment `DIET PLAN` to find out more 🩵
Different workloads, different grazing, different quirks that make “one size fits all” feeding… not quite fit at all. That’s usually where the questions start.
"Am I feeding too much? Not enough? The right balance?"
Our diet plan service takes the guesswork out of it. A quick, simple form, reviewed by our nutritionists, and within a day, you’ve got a plan built specifically for your horse – their needs, their lifestyle, their routine.
👉 Comment `DIET PLAN` to find out more 🩵
Keep your good doers in top condition without overloading them with calories! 🌿🐴
Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.
It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.
This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵
Keep your good doers in top condition without overloading them with calories! 🌿🐴
Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.
It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.
This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵
Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:
👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.
Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿
Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:
👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.
Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿
Refuel comes with a splash zone warning!
A recovery mash horses just can`t get enough of! Packed with electrolytes, antioxidants and amino acids, Refuel works hard to keep your horse in tip top shape!
We would love to see a photo of your horse after a bowl of Refuel, drop them in the comments below 👇
Refuel comes with a splash zone warning!
A recovery mash horses just can`t get enough of! Packed with electrolytes, antioxidants and amino acids, Refuel works hard to keep your horse in tip top shape!
We would love to see a photo of your horse after a bowl of Refuel, drop them in the comments below 👇
Body condition scoring… we talk about it a lot, but what does it actually look like in practice? 👀
It’s not about one quick glance or a number on a chart, it’s about building a picture, piece by piece, of how your horse is carrying condition.
1. Start at the topline.
Run your hand along the back: are the vertebrae sharp and visible, or is there a smooth, even covering? Ideally, you’re looking for a soft, rounded feel without a crease forming down the spine, which can indicate excess fat.
2.Then move to the neck and shoulders.
This is where fat can start to deposit quite early. A cresty neck or filling in front of the shoulder can be a sign your horse is carrying more condition than they need, particularly in native types or good doers. It’s also an important area to monitor for metabolic health.
3. Next, the ribs.
You shouldn’t necessarily see them, but you should be able to feel them easily. If they’re hard to find, it’s often a sign condition is creeping up. If they’re too prominent, it may indicate your horse needs more support nutritionally.
4. Then the hindquarters.
Look at the shape; are they rounded and filled, or more angular? Fat tends to sit around the tail head and quarters, so this area gives a good indication of overall energy balance.
And finally and most importantly, monitor over time.
Body condition scoring isn’t a one-off check. Horses change with the seasons, workload, and diet. What matters is spotting those small changes early, before they become bigger issues. Because when you understand where and how your horse carries condition, you’re in a much better position to feed for them, not just follow a generic plan.
Not sure what you’re feeling for? We’re always happy to help 👇
Body condition scoring… we talk about it a lot, but what does it actually look like in practice? 👀
It’s not about one quick glance or a number on a chart, it’s about building a picture, piece by piece, of how your horse is carrying condition.
1. Start at the topline.
Run your hand along the back: are the vertebrae sharp and visible, or is there a smooth, even covering? Ideally, you’re looking for a soft, rounded feel without a crease forming down the spine, which can indicate excess fat.
2.Then move to the neck and shoulders.
This is where fat can start to deposit quite early. A cresty neck or filling in front of the shoulder can be a sign your horse is carrying more condition than they need, particularly in native types or good doers. It’s also an important area to monitor for metabolic health.
3. Next, the ribs.
You shouldn’t necessarily see them, but you should be able to feel them easily. If they’re hard to find, it’s often a sign condition is creeping up. If they’re too prominent, it may indicate your horse needs more support nutritionally.
4. Then the hindquarters.
Look at the shape; are they rounded and filled, or more angular? Fat tends to sit around the tail head and quarters, so this area gives a good indication of overall energy balance.
And finally and most importantly, monitor over time.
Body condition scoring isn’t a one-off check. Horses change with the seasons, workload, and diet. What matters is spotting those small changes early, before they become bigger issues. Because when you understand where and how your horse carries condition, you’re in a much better position to feed for them, not just follow a generic plan.
Not sure what you’re feeling for? We’re always happy to help 👇
In the UK, it’s estimated that 1 in 10 horses will experience a laminitis episode every year; that’s around 96,000 cases annually.
And right now, in April, we’re entering one of the highest-risk periods of the year.
As grass growth accelerates with longer days and fluctuating temperatures, levels of non-structural carbohydrates (NSCs), particularly sugars like fructans, can rise significantly. Cool nights followed by bright, sunny days are the perfect conditions for these sugar levels to spike, increasing the risk for horses, especially those with underlying insulin dysregulation.
Laminitis is now widely recognised as a complex, endocrine-driven disease, where elevated insulin levels can directly compromise the lamellar structures within the hoof. This weakens the bond between the hoof wall and pedal bone, and once damage begins, it can progress quickly, leading to chronic pain, mechanical failure, and in severe cases, irreversible collapse.
It’s for this reason that laminitis remains one of the leading causes of death in horses in the UK, with many cases ending in euthanasia on welfare grounds.
From a nutritional perspective, prevention at this time of year is critical. It’s not just about restricting grazing, but about taking a proactive, whole-diet approach:
• Managing total NSC intake across forage and feed
• Supporting hindgut function and fibre digestion
• Avoiding sudden dietary changes
• Maintaining a normal body condition and metabolic balance
At Pure Feed, we’re proud that our feeds are formulated to be suitable for horses with laminitis; carefully designed to be low in sugar and starch, high in fibre, and supportive of normal metabolic function, helping you manage risk without compromising on nutrition.
If you’re unsure whether your horse’s diet is appropriate for this time of year, our team is always here to help; comment below, DM us or give our team a call on 01458 333333 🩵
In the UK, it’s estimated that 1 in 10 horses will experience a laminitis episode every year; that’s around 96,000 cases annually.
And right now, in April, we’re entering one of the highest-risk periods of the year.
As grass growth accelerates with longer days and fluctuating temperatures, levels of non-structural carbohydrates (NSCs), particularly sugars like fructans, can rise significantly. Cool nights followed by bright, sunny days are the perfect conditions for these sugar levels to spike, increasing the risk for horses, especially those with underlying insulin dysregulation.
Laminitis is now widely recognised as a complex, endocrine-driven disease, where elevated insulin levels can directly compromise the lamellar structures within the hoof. This weakens the bond between the hoof wall and pedal bone, and once damage begins, it can progress quickly, leading to chronic pain, mechanical failure, and in severe cases, irreversible collapse.
It’s for this reason that laminitis remains one of the leading causes of death in horses in the UK, with many cases ending in euthanasia on welfare grounds.
From a nutritional perspective, prevention at this time of year is critical. It’s not just about restricting grazing, but about taking a proactive, whole-diet approach:
• Managing total NSC intake across forage and feed
• Supporting hindgut function and fibre digestion
• Avoiding sudden dietary changes
• Maintaining a normal body condition and metabolic balance
At Pure Feed, we’re proud that our feeds are formulated to be suitable for horses with laminitis; carefully designed to be low in sugar and starch, high in fibre, and supportive of normal metabolic function, helping you manage risk without compromising on nutrition.
If you’re unsure whether your horse’s diet is appropriate for this time of year, our team is always here to help; comment below, DM us or give our team a call on 01458 333333 🩵
Did you know we use linseed in all of our feeds? Linseed is a powerhouse ingredient that brings multiple benefits to every feed. Here’s why we use it in all Pure Feed products:
1️⃣ Natural binder: Linseed contains mucilage, a sticky soluble fibre that binds feed pellets together naturally. This eliminates the need for molasses, so we can produce stable, consistent pellets without added sugar. For horses, this means better metabolic health and reduced risk of sugar-related issues.
2️⃣ Rich in Omega-3 fatty acids: Linseed provides essential fatty acids that support skin, coat, joint, and heart health, while also helping to maintain a normal inflammatory balance.
3️⃣ Gut-friendly fibre: The soluble fibre in linseed acts as a prebiotic, supporting beneficial gut microbes and improving nutrient absorption.
By using linseed instead of molasses, we combine function, nutrition, and safety, creating a feed that’s not only easier to handle and more palatable but also better for your horse’s long-term wellbeing!
Did you know we use linseed in all of our feeds? Linseed is a powerhouse ingredient that brings multiple benefits to every feed. Here’s why we use it in all Pure Feed products:
1️⃣ Natural binder: Linseed contains mucilage, a sticky soluble fibre that binds feed pellets together naturally. This eliminates the need for molasses, so we can produce stable, consistent pellets without added sugar. For horses, this means better metabolic health and reduced risk of sugar-related issues.
2️⃣ Rich in Omega-3 fatty acids: Linseed provides essential fatty acids that support skin, coat, joint, and heart health, while also helping to maintain a normal inflammatory balance.
3️⃣ Gut-friendly fibre: The soluble fibre in linseed acts as a prebiotic, supporting beneficial gut microbes and improving nutrient absorption.
By using linseed instead of molasses, we combine function, nutrition, and safety, creating a feed that’s not only easier to handle and more palatable but also better for your horse’s long-term wellbeing!
Feeding shouldn’t feel like a shopping list that never ends.
With many traditional feeding setups, you’re layering product after product: a base mix, a balancer, added oil, digestive support, biotin, muscle support… the list goes on. Not only is this way of feeding complicated, but it’s also easy to overdo or miss key nutrients.
We do things differently.
Pure Feed is designed to deliver everything your horse needs in one bag, combining high-quality fibre, essential vitamins and minerals, oils, and functional ingredients to support digestion, condition, and overall health.
That’s 6+ nutritional products, working together in a balanced way. No guesswork, no over-supplementing, no complicated routines.
Just a simpler, more effective way to feed.
Feeding shouldn’t feel like a shopping list that never ends.
With many traditional feeding setups, you’re layering product after product: a base mix, a balancer, added oil, digestive support, biotin, muscle support… the list goes on. Not only is this way of feeding complicated, but it’s also easy to overdo or miss key nutrients.
We do things differently.
Pure Feed is designed to deliver everything your horse needs in one bag, combining high-quality fibre, essential vitamins and minerals, oils, and functional ingredients to support digestion, condition, and overall health.
That’s 6+ nutritional products, working together in a balanced way. No guesswork, no over-supplementing, no complicated routines.
Just a simpler, more effective way to feed.
Ever wondered why a horse can seem fine on one day of spring grazing, but at risk the next? The answer lies in the grass itself.
In the early morning, grass sugar levels are at their lowest; the plant has used stored energy overnight. By the afternoon, sunlight drives photosynthesis, and sugar levels can spike dramatically. Young, lush spring grass is even trickier: rapid growth plus changing sunlight and rainfall means sugar levels can swing from low to dangerously high in a matter of hours.
For laminitis-prone horses, these swings matter. Sudden spikes in blood glucose trigger insulin surges, which can stress the sensitive tissues in the hoof and spark laminitis episodes. It’s not just about what your horse eats, but when and under what conditions the grass grows.
What you can do: Monitor your field, watch the weather, and consider timing and duration of grazing. Understanding these natural sugar fluctuations is one of the most effective ways to protect hoof health!
Ever wondered why a horse can seem fine on one day of spring grazing, but at risk the next? The answer lies in the grass itself.
In the early morning, grass sugar levels are at their lowest; the plant has used stored energy overnight. By the afternoon, sunlight drives photosynthesis, and sugar levels can spike dramatically. Young, lush spring grass is even trickier: rapid growth plus changing sunlight and rainfall means sugar levels can swing from low to dangerously high in a matter of hours.
For laminitis-prone horses, these swings matter. Sudden spikes in blood glucose trigger insulin surges, which can stress the sensitive tissues in the hoof and spark laminitis episodes. It’s not just about what your horse eats, but when and under what conditions the grass grows.
What you can do: Monitor your field, watch the weather, and consider timing and duration of grazing. Understanding these natural sugar fluctuations is one of the most effective ways to protect hoof health!
We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.
But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.
Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.
It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.
That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.
Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse`s diet.
If you’re not sure whether straw has a place in your horse’s diet, just ask 👇
We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.
But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.
Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.
It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.
That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.
Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse`s diet.
If you’re not sure whether straw has a place in your horse’s diet, just ask 👇
Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:
✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!
Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵
Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:
✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!
Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵
✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛
Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!
💡 Tip: Keep an eye on their weight and behaviour during the transition
Ready to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today!
✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛
Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!
💡 Tip: Keep an eye on their weight and behaviour during the transition
Ready to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today!
Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.
💚 Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.
💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.
💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.
Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎
Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.
💚 Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.
💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.
💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.
Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎
What people say about Pure Feed
