Pure Feed’s Carbon Hoofprint policy- reducing our environmental impact

As everyone remembers, following Sir David Attenborough’s Blue Planet II programme in 2017, a sense of urgency gripped the world and lead to a global reassessment of the environmental impact of humans. We took the message to heart and committed to analysing Pure Feed’s business processes. Over-reliance on some materials is not sustainable or environmentally friendly, so we are dedicated to minimising our carbon hoofprint and seeking out viable alternatives that will enable us to continue providing the high quality horse feeds you expect. In every decision, we have considered that the impact of making changes is not greater than the impact of current practises.

Some of the ways we have reduced our carbon hoofprint so far include:

• Changing our packaging  to 100% recyclable LDPE-4 which is made from 30% recycled material
• Sourcing UK-grown ingredients where possible and manufacturing in UK mills – leading to reduced horse feed miles and fuel consumption
• Our office and sales staff work remotely, removing the need to commute and eliminating the requirement for an office space with its associated carbon output

Find out why we chose LDPE-4 for our bags, and how to use, store and recycle Pure Feed smart bags below

We may be a small cog in a very large global wheel but that won’t stop us from doing our bit where we are able. We regularly review our packaging and business procedures, aware that reducing our carbon hoofprint is an ongoing, evolving project subject to the introduction of new technologies and methods of doing business.

We are dedicated to playing our part in making the world more sustainable – for those with two feet, four hooves and everything else on our beautiful planet.

The perfect balance for our recyclable feed bags

When we considered the options, it wasn’t as simple as reaching for a paper bag. At Pure Feed, our products are free from mould inhibitors and preservatives, and many contain natural oils. As a result, not all packaging is appropriate for our products and our aim is for you to receive the healthiest, highest-quality feed for your horse or pony in an environmentally friendly way whilst ensuring the feed travels in a safe and secure manner.

We’ve all encountered the paper feed bags – they’re great when it’s dry but vulnerable to moisture and oils, which increases the chance of splitting or contamination. Waxed paper bags are more robust, but unfortunately aren’t recyclable which was a key concern for us. While we emphasise reducing our carbon hoofprint where possible, we also believe minimising wastage is an important part of that approach. We are limited by these constraints so have chosen LDPE-4 bags, which are made of 30% recycled material and are 100% recyclable. Perforations in the plastic improve grip and, more importantly, allow Pure Feed to breath naturally, maintaining shelf life as long as it is stored properly. 

Storage, recycling and reusing

To get the best out of our new bags, please make sure to transport and store Pure Feed in a dry, well-ventilated storage area. The breathable nature of the material does mean that the bags can take in moisture if kept in damp or humid conditions, or come into contact with rain, snow or hail. Our feeds do not contain mould inhibitors or chemical preservatives. Wet or damp feed will become mouldy.  

When it’s time to recycle your Pure Feed bags, check your local council’s website for the nearest recycling facility. However, we have a feeling you’ll find a few uses for them – they’re great grow bags if you’re feeling green-fingered, and serve well as rubbish or muck bags. We don’t suggest using them for emergency show-day rain ponchos, but you can be the judge of that.

Free advice 

For advice on feeding your horse or for more information about Pure Feed contact our friendly nutritional team. You can email nutrition@purefeed.com or call 01458 333 333. You can also request a free diet plan for your horse.