See our 500+ reviews on Trustpilot

My Account

Ambassadors

FAQs

Contact Us

Free Personalised Diet Plan

Fill out the user-friendly form on this page, and receive your free personalised diet plan. Give your horse the advantage of customised nutrition for enhanced health, performance, and happiness.

Free Personalised Diet Plan

Unleash The Benefits Of A Free, Personalised Diet Plan From For Your Horse.

Our nutritionists will create a tailored feeding programme to ensure your horse receives the perfect balance of nutrients, vitamins, and minerals. Our personalised diet plans consider age, condition, workload, and specific requirements, promoting overall health and well-being.

Say goodbye to hours of research into horse nutrition. The form for your horse’s information is quick and easy to fill in. Just provide basic information about your horse and you will receive a comprehensive feeding programme within one working day ready to implement.

Need help with the form or want to talk to an expert?

Once you have completed the form, our nutritionists will send you a personalised diet plan for your horse. Alternatively you can speak to a nutritionist by calling 01458 333 333 (Mon–Fri, 9:00am–5:00pm).

Thousands of people love our feeds

May just got better 🌱
£5 off Pure Stud, all month long!Complete nutrition for youngstock, mares & stallions… without the extras you don’t want.✔ No cereals
✔ No molasses
✔ No soya or alfalfa
✔ Low sugar & starchAvailable in-store & online 🩵

May just got better 🌱
£5 off Pure Stud, all month long!

Complete nutrition for youngstock, mares & stallions… without the extras you don’t want.

✔ No cereals
✔ No molasses
✔ No soya or alfalfa
✔ Low sugar & starch

Available in-store & online 🩵
...

6 0
Did you know the sugar in grass isn’t constant?It rises and falls throughout the day, driven by photosynthesis and temperature. Early morning (6–10 am), photosynthesis hasn’t yet packed the grass with soluble sugars, so grazing is generally lower risk and a safer window for horses prone to laminitis or weight gain.Between late morning and late afternoon (11–5 pm), sunlight drives sugar production. Levels climb steadily, meaning horses grazing during this period should be monitored closely, especially those with metabolic sensitivities.By evening and overnight (18–05 am), grass sugar can peak. Cooler nights trap sugars in the plant, creating a riskier forage for susceptible horses. Grazing unmanaged during this window can overload the horse’s system and trigger laminitis.Understanding these daily sugar fluctuations allows you to manage turnout strategically, protect gut and metabolic health.

Did you know the sugar in grass isn’t constant?

It rises and falls throughout the day, driven by photosynthesis and temperature. Early morning (6–10 am), photosynthesis hasn’t yet packed the grass with soluble sugars, so grazing is generally lower risk and a safer window for horses prone to laminitis or weight gain.

Between late morning and late afternoon (11–5 pm), sunlight drives sugar production. Levels climb steadily, meaning horses grazing during this period should be monitored closely, especially those with metabolic sensitivities.

By evening and overnight (18–05 am), grass sugar can peak. Cooler nights trap sugars in the plant, creating a riskier forage for susceptible horses. Grazing unmanaged during this window can overload the horse’s system and trigger laminitis.

Understanding these daily sugar fluctuations allows you to manage turnout strategically, protect gut and metabolic health.
...

201 1
Growth places specific nutritional demands on young horses, requiring a precise balance of energy, protein, vitamins and minerals to support correct development.Pure Stud is formulated to deliver this in a controlled way; high in fibre to support the digestive system, low in sugar and starch to avoid unnecessary peaks in blood glucose and insulin, and with a built-in stud balancer to provide essential vitamins, minerals and quality amino acids.This supports steady growth rates, skeletal development, and muscle formation without relying on high-starch, high-calorie formulations.A consistent, balanced approach to nutrition during growth is key to supporting long-term soundness and development.

Growth places specific nutritional demands on young horses, requiring a precise balance of energy, protein, vitamins and minerals to support correct development.

Pure Stud is formulated to deliver this in a controlled way; high in fibre to support the digestive system, low in sugar and starch to avoid unnecessary peaks in blood glucose and insulin, and with a built-in stud balancer to provide essential vitamins, minerals and quality amino acids.

This supports steady growth rates, skeletal development, and muscle formation without relying on high-starch, high-calorie formulations.

A consistent, balanced approach to nutrition during growth is key to supporting long-term soundness and development.
...

32 0
One bag. No gaps. No guesswork.Feeding shouldn’t feel like a balancing act. That’s why our feeds are built differently - truly complete, with everything your horse needs in every single mouthful:🌱 Multiple fibre sources (grass pellets + chaff) for gut health and chew time
⚡ Slow-release energy from linseed, rapeseed oil & unmolassed sugar beet
🧬 A fully balanced vitamin & mineral package
💪 Essential amino acids for muscle support
🦶 Biotin for strong hooves
🧂 Salt for hydration and electrolyte balance
🦠 Pre & probiotics for optimal digestionNo extras. No add-ons. Just Pure Feed 🩵

One bag. No gaps. No guesswork.

Feeding shouldn’t feel like a balancing act. That’s why our feeds are built differently - truly complete, with everything your horse needs in every single mouthful:

🌱 Multiple fibre sources (grass pellets + chaff) for gut health and chew time
⚡ Slow-release energy from linseed, rapeseed oil & unmolassed sugar beet
🧬 A fully balanced vitamin & mineral package
💪 Essential amino acids for muscle support
🦶 Biotin for strong hooves
🧂 Salt for hydration and electrolyte balance
🦠 Pre & probiotics for optimal digestion

No extras. No add-ons. Just Pure Feed 🩵
...

28 0
If you’ve ever owned a good-doer, you’ll know… they don’t miss a meal. Not ever.Spring grass comes through, the sun appears, and suddenly, what should be a simple turnout becomes a stressful balancing act.For some, that starts with a muzzle. Not to restrict completely, but to slow things down – turning every bite into a more considered mouthful.For others, it’s strip grazing. Walking the fence line forward inch by inch, controlling access to fresh grass and keeping intake steady rather than excessive.Then there’s hay, soaked to reduce sugar levels, making it a safer, more suitable forage option when you need to take the edge off.Some horses thrive in dry paddocks, where grass intake is minimal but movement and turnout are still part of their routine. Others benefit from a little more time stabled, where you can fully manage what goes in and when.All of these approaches share the same underlying principle: restriction. You’re limiting intake to manage weight, sugar exposure, and overall health. But it’s easy to forget what else gets restricted at the same time. When you reduce grass, soak hay, or limit access to forage, you’re not just cutting calories and sugars, you’re also reducing the intake of essential vitamins, minerals, and amino acids that your horse would naturally pick up throughout the day.Over time, that gap can start to show. Hoof quality, coat condition, muscle maintenance, even energy levels and recovery, they’re all influenced by those nutrients that are no longer consistently coming in. This is where a low calorie balancer, like Pure Balance comes in. It's job is to fill in these nutrition gaps and help provide your horse with everything they need, in a low calorie format 🩵

If you’ve ever owned a good-doer, you’ll know… they don’t miss a meal. Not ever.

Spring grass comes through, the sun appears, and suddenly, what should be a simple turnout becomes a stressful balancing act.

For some, that starts with a muzzle. Not to restrict completely, but to slow things down – turning every bite into a more considered mouthful.

For others, it’s strip grazing. Walking the fence line forward inch by inch, controlling access to fresh grass and keeping intake steady rather than excessive.

Then there’s hay, soaked to reduce sugar levels, making it a safer, more suitable forage option when you need to take the edge off.

Some horses thrive in dry paddocks, where grass intake is minimal but movement and turnout are still part of their routine. Others benefit from a little more time stabled, where you can fully manage what goes in and when.

All of these approaches share the same underlying principle: restriction. You’re limiting intake to manage weight, sugar exposure, and overall health. But it’s easy to forget what else gets restricted at the same time. When you reduce grass, soak hay, or limit access to forage, you’re not just cutting calories and sugars, you’re also reducing the intake of essential vitamins, minerals, and amino acids that your horse would naturally pick up throughout the day.

Over time, that gap can start to show. Hoof quality, coat condition, muscle maintenance, even energy levels and recovery, they’re all influenced by those nutrients that are no longer consistently coming in. This is where a low calorie balancer, like Pure Balance comes in. It`s job is to fill in these nutrition gaps and help provide your horse with everything they need, in a low calorie format 🩵
...

30 0
✨ Pure Fibre Balance - high-fibre, low-calorie feed for good doers! ✨
Combines our premium balancer pellets (vitamins, minerals, pre/probiotics, biotin, amino acids, salt) with low-calorie chaff for extra fibre to provide steady, slow-release energy (no fizz) = ideal for good doers & laminitis-prone horses🚫 Cereal & molasses free, no preservatives – all the nutrition, none of the empty calories 🩵

✨ Pure Fibre Balance - high-fibre, low-calorie feed for good doers! ✨
Combines our premium balancer pellets (vitamins, minerals, pre/probiotics, biotin, amino acids, salt) with low-calorie chaff for extra fibre to provide steady, slow-release energy (no fizz) = ideal for good doers & laminitis-prone horses

🚫 Cereal & molasses free, no preservatives – all the nutrition, none of the empty calories 🩵
...

29 1
A good session doesn’t end when you untack.
Work takes more out of your horse than you can always see: fluid loss through sweat, muscles under strain, and a digestive system that’s more sensitive post-exercise.That’s where Refuel comes in.Supporting faster muscle recovery, replenishing electrolytes for effective hydration, and formulated to be gut safe, it helps your horse recover properly 🩵

A good session doesn’t end when you untack.
Work takes more out of your horse than you can always see: fluid loss through sweat, muscles under strain, and a digestive system that’s more sensitive post-exercise.

That’s where Refuel comes in.

Supporting faster muscle recovery, replenishing electrolytes for effective hydration, and formulated to be gut safe, it helps your horse recover properly 🩵
...

24 0
Both Fibre Balance and Easy are part of our low calorie range but which suits your horse?Pure Fibre Balance is built for good-doers who don’t need extra energy - low calorie, high fibre, fully balanced, and ideal for those in light work or at maintenance. It is like feeding a full cup of balancer with a handful of chaff. Everything your horse needs in one measured portion: high fibre, low sugar and starch, perfectly balanced.Pure Easy uses the same ingredients, but served at a higher rate – more fibre, more slow-release energy, without adding extra sugar or starch. It’s the choice for horses that need extra bulk and sustained energy, while staying completely balanced and gut-friendly.Not sure which would be best for your horse? Comment 'DIET PLAN' to recieve a link to our diet plan 🩵

Both Fibre Balance and Easy are part of our low calorie range but which suits your horse?

Pure Fibre Balance is built for good-doers who don’t need extra energy - low calorie, high fibre, fully balanced, and ideal for those in light work or at maintenance. It is like feeding a full cup of balancer with a handful of chaff. Everything your horse needs in one measured portion: high fibre, low sugar and starch, perfectly balanced.

Pure Easy uses the same ingredients, but served at a higher rate – more fibre, more slow-release energy, without adding extra sugar or starch. It’s the choice for horses that need extra bulk and sustained energy, while staying completely balanced and gut-friendly.

Not sure which would be best for your horse? Comment `DIET PLAN` to recieve a link to our diet plan 🩵
...

34 0
Different workloads, different grazing, different quirks that make “one size fits all” feeding… not quite fit at all. That’s usually where the questions start."Am I feeding too much? Not enough? The right balance?"Our diet plan service takes the guesswork out of it. A quick, simple form, reviewed by our nutritionists, and within a day, you’ve got a plan built specifically for your horse – their needs, their lifestyle, their routine.👉 Comment 'DIET PLAN' to find out more 🩵

Different workloads, different grazing, different quirks that make “one size fits all” feeding… not quite fit at all. That’s usually where the questions start.

"Am I feeding too much? Not enough? The right balance?"

Our diet plan service takes the guesswork out of it. A quick, simple form, reviewed by our nutritionists, and within a day, you’ve got a plan built specifically for your horse – their needs, their lifestyle, their routine.

👉 Comment `DIET PLAN` to find out more 🩵
...

23 0
Keep your good doers in top condition without overloading them with calories! 🌿🐴Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵

Keep your good doers in top condition without overloading them with calories! 🌿🐴

Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.

It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.

This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵
...

33 1
Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿

Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:

👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.

Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿
...

26 0
Refuel comes with a splash zone warning!
A recovery mash horses just can't get enough of! Packed with electrolytes, antioxidants and amino acids, Refuel works hard to keep your horse in tip top shape!We would love to see a photo of your horse after a bowl of Refuel, drop them in the comments below 👇

Refuel comes with a splash zone warning!
A recovery mash horses just can`t get enough of! Packed with electrolytes, antioxidants and amino acids, Refuel works hard to keep your horse in tip top shape!

We would love to see a photo of your horse after a bowl of Refuel, drop them in the comments below 👇
...

49 0
Did you know we use linseed in all of our feeds? Linseed is a powerhouse ingredient that brings multiple benefits to every feed. Here’s why we use it in all Pure Feed products:1️⃣ Natural binder: Linseed contains mucilage, a sticky soluble fibre that binds feed pellets together naturally. This eliminates the need for molasses, so we can produce stable, consistent pellets without added sugar. For horses, this means better metabolic health and reduced risk of sugar-related issues.2️⃣ Rich in Omega-3 fatty acids: Linseed provides essential fatty acids that support skin, coat, joint, and heart health, while also helping to maintain a normal inflammatory balance.3️⃣ Gut-friendly fibre: The soluble fibre in linseed acts as a prebiotic, supporting beneficial gut microbes and improving nutrient absorption.By using linseed instead of molasses, we combine function, nutrition, and safety, creating a feed that’s not only easier to handle and more palatable but also better for your horse’s long-term wellbeing!

Did you know we use linseed in all of our feeds? Linseed is a powerhouse ingredient that brings multiple benefits to every feed. Here’s why we use it in all Pure Feed products:

1️⃣ Natural binder: Linseed contains mucilage, a sticky soluble fibre that binds feed pellets together naturally. This eliminates the need for molasses, so we can produce stable, consistent pellets without added sugar. For horses, this means better metabolic health and reduced risk of sugar-related issues.

2️⃣ Rich in Omega-3 fatty acids: Linseed provides essential fatty acids that support skin, coat, joint, and heart health, while also helping to maintain a normal inflammatory balance.

3️⃣ Gut-friendly fibre: The soluble fibre in linseed acts as a prebiotic, supporting beneficial gut microbes and improving nutrient absorption.

By using linseed instead of molasses, we combine function, nutrition, and safety, creating a feed that’s not only easier to handle and more palatable but also better for your horse’s long-term wellbeing!
...

62 0
Feeding shouldn’t feel like a shopping list that never ends.
With many traditional feeding setups, you’re layering product after product: a base mix, a balancer, added oil, digestive support, biotin, muscle support… the list goes on. Not only is this way of feeding complicated, but it’s also easy to overdo or miss key nutrients.We do things differently.Pure Feed is designed to deliver everything your horse needs in one bag, combining high-quality fibre, essential vitamins and minerals, oils, and functional ingredients to support digestion, condition, and overall health.That’s 6+ nutritional products, working together in a balanced way. No guesswork, no over-supplementing, no complicated routines.Just a simpler, more effective way to feed.

Feeding shouldn’t feel like a shopping list that never ends.
With many traditional feeding setups, you’re layering product after product: a base mix, a balancer, added oil, digestive support, biotin, muscle support… the list goes on. Not only is this way of feeding complicated, but it’s also easy to overdo or miss key nutrients.

We do things differently.

Pure Feed is designed to deliver everything your horse needs in one bag, combining high-quality fibre, essential vitamins and minerals, oils, and functional ingredients to support digestion, condition, and overall health.

That’s 6+ nutritional products, working together in a balanced way. No guesswork, no over-supplementing, no complicated routines.

Just a simpler, more effective way to feed.
...

50 3
Ever wondered why a horse can seem fine on one day of spring grazing, but at risk the next? The answer lies in the grass itself.In the early morning, grass sugar levels are at their lowest; the plant has used stored energy overnight. By the afternoon, sunlight drives photosynthesis, and sugar levels can spike dramatically. Young, lush spring grass is even trickier: rapid growth plus changing sunlight and rainfall means sugar levels can swing from low to dangerously high in a matter of hours.For laminitis-prone horses, these swings matter. Sudden spikes in blood glucose trigger insulin surges, which can stress the sensitive tissues in the hoof and spark laminitis episodes. It’s not just about what your horse eats, but when and under what conditions the grass grows.What you can do: Monitor your field, watch the weather, and consider timing and duration of grazing. Understanding these natural sugar fluctuations is one of the most effective ways to protect hoof health!

Ever wondered why a horse can seem fine on one day of spring grazing, but at risk the next? The answer lies in the grass itself.

In the early morning, grass sugar levels are at their lowest; the plant has used stored energy overnight. By the afternoon, sunlight drives photosynthesis, and sugar levels can spike dramatically. Young, lush spring grass is even trickier: rapid growth plus changing sunlight and rainfall means sugar levels can swing from low to dangerously high in a matter of hours.

For laminitis-prone horses, these swings matter. Sudden spikes in blood glucose trigger insulin surges, which can stress the sensitive tissues in the hoof and spark laminitis episodes. It’s not just about what your horse eats, but when and under what conditions the grass grows.

What you can do: Monitor your field, watch the weather, and consider timing and duration of grazing. Understanding these natural sugar fluctuations is one of the most effective ways to protect hoof health!
...

76 2
We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse's diet.If you’re not sure whether straw has a place in your horse’s diet, just ask 👇

We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.

But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.

Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.

It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.

That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.

Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse`s diet.

If you’re not sure whether straw has a place in your horse’s diet, just ask 👇
...

72 0

Unlock Exclusive Offers on Horse Feeds!

Stay updated with our latest equine nutrition news.