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DIET PLAN

Free Personalised Diet Plan

Fill out the user-friendly form on this page, and receive your free personalised diet plan. Give your horse the advantage of customised nutrition for enhanced health, performance, and happiness.

Unleash The Benefits Of A Free, Personalised Diet Plan From For Your Horse.

Our nutritionists will create a tailored feeding programme to ensure your horse receives the perfect balance of nutrients, vitamins, and minerals. Our personalised diet plans consider age, condition, workload, and specific requirements, promoting overall health and well-being.

Say goodbye to hours of research into horse nutrition. The form for your horse’s information is quick and easy to fill in. Just provide basic information about your horse and you will receive a comprehensive feeding programme within one working day ready to implement.

Need help with the form or want to talk to an expert?

Once you have completed the form, our nutritionists will send you a personalised diet plan for your horse. Alternatively you can speak to a nutritionist by calling 01458 333 333 (Mon–Fri, 9:00am–5:00pm).

Thousands of people love our feeds

Because everyone needs some foal content on their feed 🥰Pure Stud is for young stock, breeding horses and working stallions 🩷Stud is low in sugar and starch, which helps to reduce the risk of digestive disturbances and developmental issues in young stock 💪The main energy sources? Oil & unmolassed sugar beet to release energy gradually rather than in peaks ⚡️Got a question? Leave it in the comments below and a member of the nutrition team will reply 💬#purefeed #thepurefeedcompany #purefeedstud #foals #foal #youngstock🎥 @blossett_pr @lily.equestrian

Because everyone needs some foal content on their feed 🥰

Pure Stud is for young stock, breeding horses and working stallions 🩷

Stud is low in sugar and starch, which helps to reduce the risk of digestive disturbances and developmental issues in young stock 💪

The main energy sources? Oil & unmolassed sugar beet to release energy gradually rather than in peaks ⚡️

Got a question? Leave it in the comments below and a member of the nutrition team will reply 💬

#purefeed #thepurefeedcompany #purefeedstud #foals #foal #youngstock

🎥 @blossett_pr @lily.equestrian
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Meet Pure Performance ❤️Pure Performance is our highest-energy complete feed, scientifically formulated for horses in intense work who need more readily available calories to support effort, recovery, and condition. It includes bruised oats for fast-release energy.With bruised oats for fast-release energy ✅
But with no molasses, no soya, and no alfalfa ❌
It’s performance nutrition, done differently.We’ve also boosted our gut support package including prebiotics and live yeast to help stabilise hindgut fermentation, improve fibre digestion, and buffer against the potential disruptions high-starch diets can cause. This is especially important for horses under stress, travelling, or competing, where gut balance can be easily compromised.✔️ High-energy feed with bruised oats
✔️ Added digestive support
✔️ No molasses, soya, or alfalfa - ideal for those with intolerances💻 Find your nearest stockist via our website
👇 Got questions? Drop them below - we’re here to help!#PurePerformance #PureFeed #ThePureFeedCompany #PerformanceHorse #SportHorse #HorseNutrition

Meet Pure Performance ❤️

Pure Performance is our highest-energy complete feed, scientifically formulated for horses in intense work who need more readily available calories to support effort, recovery, and condition. It includes bruised oats for fast-release energy.

With bruised oats for fast-release energy ✅
But with no molasses, no soya, and no alfalfa ❌
It’s performance nutrition, done differently.

We’ve also boosted our gut support package including prebiotics and live yeast to help stabilise hindgut fermentation, improve fibre digestion, and buffer against the potential disruptions high-starch diets can cause. This is especially important for horses under stress, travelling, or competing, where gut balance can be easily compromised.

✔️ High-energy feed with bruised oats
✔️ Added digestive support
✔️ No molasses, soya, or alfalfa - ideal for those with intolerances

💻 Find your nearest stockist via our website
👇 Got questions? Drop them below - we’re here to help!

#PurePerformance #PureFeed #ThePureFeedCompany #PerformanceHorse #SportHorse #HorseNutrition
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☀️ Summer feeding for veteransAs horses age, their nutritional needs change and summer brings its own challenges. For some, a balancer like Pure Balance is enough to top up essential nutrients. But others may need more support.If your older horse struggles with weight, dentition, or appetite in the heat, Pure Veteran Mix or Pure Veteran Pellets could be the answer. Both are gentle on the gut, easy to chew, and packed with slow-release energy, quality protein and digestive support.Whether your veteran just needs a top-up with Pure Balance or a more comprehensive feed to support weight, muscle and vitality, we’ve got a summer solution that works! 🩵📲 Tap the link in our bio to fill out a FREE personalised diet plan#thepurefeedcompany #purefeed #veteranhorse #equinenutrition

☀️ Summer feeding for veterans

As horses age, their nutritional needs change and summer brings its own challenges. For some, a balancer like Pure Balance is enough to top up essential nutrients. But others may need more support.

If your older horse struggles with weight, dentition, or appetite in the heat, Pure Veteran Mix or Pure Veteran Pellets could be the answer. Both are gentle on the gut, easy to chew, and packed with slow-release energy, quality protein and digestive support.

Whether your veteran just needs a top-up with Pure Balance or a more comprehensive feed to support weight, muscle and vitality, we’ve got a summer solution that works! 🩵

📲 Tap the link in our bio to fill out a FREE personalised diet plan

#thepurefeedcompany #purefeed #veteranhorse #equinenutrition
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The sound of 💦 hydration 💦With the warm weather in full swing ☀️, some horses may drink less, increasing the risk of dehydration. A soaked recovery mash is a great way to encourage fluid intake and support recovery.Pure ReFuel is ideal for hot days: low sugar + starch, loaded with electrolytes, amino acids, and antioxidants 💧🍒 and safe for horses with metabolic conditions.Tasty, easy to feed, and perfect for keeping your horse hydrated, especially after sweating, travel, or after hard work 🐴Learn where you can purchase refuel on our stockist map on our website! 📍#HeatwaveReady #PureReFuel #purefeed #thepurefeedcompany #recoverymash #rehydrationmash

The sound of 💦 hydration 💦

With the warm weather in full swing ☀️, some horses may drink less, increasing the risk of dehydration. A soaked recovery mash is a great way to encourage fluid intake and support recovery.

Pure ReFuel is ideal for hot days: low sugar + starch, loaded with electrolytes, amino acids, and antioxidants 💧🍒 and safe for horses with metabolic conditions.

Tasty, easy to feed, and perfect for keeping your horse hydrated, especially after sweating, travel, or after hard work 🐴

Learn where you can purchase refuel on our stockist map on our website! 📍

#HeatwaveReady #PureReFuel #purefeed #thepurefeedcompany #recoverymash #rehydrationmash
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Do we need to say more?!☀️The heat in the UK is intense at the moment, with highs of over 30 degrees, we feel hot and bothered, and so do our horses.We need to support them in these temperatures and ensure they stay hydrated. That’s why ReFuel is perfect! With low sugar & starch, no molasses, no alfalfa - our recovery and rehydration mash is suitable for horses with metabolic conditions such as EMS, EGUS, Cushing’s (PPID) & laminitis.Top Tip -  make the mash nice and sloppy to encourage even more water intake 💦ReFuel also is jam packed with electrolytes, restoring the essential minerals they lose through sweat.To find your nearest retailer of ReFuel, head on over to our website to our stockist map 📍#purefeed #allyoufeedislove #refuel #thepurefeedcompany #equinenutrition #purerefuel

Do we need to say more?!☀️

The heat in the UK is intense at the moment, with highs of over 30 degrees, we feel hot and bothered, and so do our horses.

We need to support them in these temperatures and ensure they stay hydrated. That’s why ReFuel is perfect! With low sugar & starch, no molasses, no alfalfa - our recovery and rehydration mash is suitable for horses with metabolic conditions such as EMS, EGUS, Cushing’s (PPID) & laminitis.

Top Tip - make the mash nice and sloppy to encourage even more water intake 💦

ReFuel also is jam packed with electrolytes, restoring the essential minerals they lose through sweat.

To find your nearest retailer of ReFuel, head on over to our website to our stockist map 📍

#purefeed #allyoufeedislove #refuel #thepurefeedcompany #equinenutrition #purerefuel
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Meet Sophie 👋@sophiehunt.dressageSophie is an international dressage rider competing at Junior level. She’s dedicated, passionate, and always striving to bring out the best in her horses.One of her rising stars is Camilla, a talented mare who’s prone to ulcers. Finding the right nutrition for Camilla was key - and that’s where Pure Feed came in.Sophie says Pure Fibre Balance has been the perfect fit: gentle on Camilla’s stomach, natural, and packed with the nutrition she needs to feel good and perform at her best.We’re proud to support Sophie and Camilla on their journey ⭐️Want to get started with Pure? Fill out a free personalised diet plan form on our website! You’ll then be emailed a detailed report all about your horse and how to meet their nutritional needs 🩵#thepurefeedcompany #purefeed #personaliseddietplan #equiennutrition #poweredbypurefeed

Meet Sophie 👋

@sophiehunt.dressage

Sophie is an international dressage rider competing at Junior level. She’s dedicated, passionate, and always striving to bring out the best in her horses.

One of her rising stars is Camilla, a talented mare who’s prone to ulcers. Finding the right nutrition for Camilla was key - and that’s where Pure Feed came in.

Sophie says Pure Fibre Balance has been the perfect fit: gentle on Camilla’s stomach, natural, and packed with the nutrition she needs to feel good and perform at her best.

We’re proud to support Sophie and Camilla on their journey ⭐️

Want to get started with Pure? Fill out a free personalised diet plan form on our website! You’ll then be emailed a detailed report all about your horse and how to meet their nutritional needs 🩵

#thepurefeedcompany #purefeed #personaliseddietplan #equiennutrition #poweredbypurefeed
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Pure Stud was where it all began 🩷✅ Complete feed with higher levels of Pure’s balancer
✅ Extra quality protein for growth, milk & fertility
✅ Low sugar & starch to support sound development
✅ Could save you up to £500/year per horseNo add-ons. No guesswork. Just everything they need, all in just one bag.Got a question about Pure Stud? Let us know! We are on hand to help 😊💬 Instagram, Facebook or TikTok DMs
📧 info@purefeed.com
📞 01458 333 333#purestud #purefeed #thepurefeedcompany

Pure Stud was where it all began 🩷

✅ Complete feed with higher levels of Pure’s balancer
✅ Extra quality protein for growth, milk & fertility
✅ Low sugar & starch to support sound development
✅ Could save you up to £500/year per horse

No add-ons. No guesswork. Just everything they need, all in just one bag.

Got a question about Pure Stud? Let us know! We are on hand to help 😊

💬 Instagram, Facebook or TikTok DMs
📧 info@purefeed.com
📞 01458 333 333

#purestud #purefeed #thepurefeedcompany
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It can be tempting to cut out all hard feeding in summer due to good grazing, but often this leaves your horse deficient in key nutrients!That’s where a balancer comes in.It keeps your horse’s diet nutritionally complete, without adding calories. Ideal for good doers when you’ve cut back the hard feed, and essential for horses on restricted or soaked forage🌿Why not give our Pure Balance a go? It was was the first alfalfa and molasses free balancer on the market!➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starchFeeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵For more information head on over to our website! There you can find the full ingredient list and nutrition analysis - we have nothing to hide, it's all goodness ✨#thepurefeedcompany #purefeed #purebalance

It can be tempting to cut out all hard feeding in summer due to good grazing, but often this leaves your horse deficient in key nutrients!

That’s where a balancer comes in.

It keeps your horse’s diet nutritionally complete, without adding calories. Ideal for good doers when you’ve cut back the hard feed, and essential for horses on restricted or soaked forage🌿

Why not give our Pure Balance a go? It was was the first alfalfa and molasses free balancer on the market!

➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starch

Feeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵

For more information head on over to our website! There you can find the full ingredient list and nutrition analysis - we have nothing to hide, it`s all goodness ✨

#thepurefeedcompany #purefeed #purebalance
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Your horse sweats out more than just water 💦They lose vital electrolytes too – and if those aren’t replaced? You get tired muscles, poor recovery and sluggish performance.🥴 Electrolyte powders? Often full of sugar, harsh on the gut and taste awful.🧠 That’s why we made Pure Refuel:
💧 Hydrating mash
💪 Electrolytes + protein for recovery
🍒 Cherry flavour that’s actually palatable
❌ No molasses, no added sugarBuilt for performance. Backed by science.Want to explore more of the range? Head on over to our website to see all of the nutritional analysis per feed 🙌#purefeed #thepurefeedcompany #purerefuel

Your horse sweats out more than just water 💦

They lose vital electrolytes too – and if those aren’t replaced? You get tired muscles, poor recovery and sluggish performance.

🥴 Electrolyte powders? Often full of sugar, harsh on the gut and taste awful.

🧠 That’s why we made Pure Refuel:
💧 Hydrating mash
💪 Electrolytes + protein for recovery
🍒 Cherry flavour that’s actually palatable
❌ No molasses, no added sugar

Built for performance. Backed by science.

Want to explore more of the range? Head on over to our website to see all of the nutritional analysis per feed 🙌

#purefeed #thepurefeedcompany #purerefuel
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🚨🎉 MEGA GIVEAWAY ALERT! 🎉🚨We’re celebrating summer in style with a Pure Feed prize bundle you do not want to miss! One lucky winner will receive:🐴 A Pure Feed headcollar (your choice of cob or pony size)
🧥 Our brand-new quarter zip – already a favourite with our team & brand ambassadors! Money can’t buy ⭐️
💷 A £10 feed voucher to spend on your next Pure Feed order!HOW TO ENTER:
❤️ Like this post
✅ Follow us
👯‍♀️ Tag 3 friends in the comments who’d love this too!📆 Winner will be picked at random on 1st July.📍UK ONLY📢 We will contact the winner directly from this account – please be aware of fake accounts. The winner will also be officially announced on our page on 2nd July.This giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram.GOOD LUCK 🍀#purefeed #thepurefeedcompany #horse #pony #horsegiveaway #equinegiveaway #equinegiveawaysuk #giveaway #giveaways #ponygiveaway

🚨🎉 MEGA GIVEAWAY ALERT! 🎉🚨

We’re celebrating summer in style with a Pure Feed prize bundle you do not want to miss! One lucky winner will receive:

🐴 A Pure Feed headcollar (your choice of cob or pony size)
🧥 Our brand-new quarter zip – already a favourite with our team & brand ambassadors! Money can’t buy ⭐️
💷 A £10 feed voucher to spend on your next Pure Feed order!

HOW TO ENTER:
❤️ Like this post
✅ Follow us
👯‍♀️ Tag 3 friends in the comments who’d love this too!

📆 Winner will be picked at random on 1st July.

📍UK ONLY

📢 We will contact the winner directly from this account – please be aware of fake accounts. The winner will also be officially announced on our page on 2nd July.

This giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram.

GOOD LUCK 🍀

#purefeed #thepurefeedcompany #horse #pony #horsegiveaway #equinegiveaway #equinegiveawaysuk #giveaway #giveaways #ponygiveaway
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That’s cheaper than a coffee from the van at the event (equally an essential too)!It costs only 89p to provide your horse with a mash that rehydrates and replenishes, supporting horses post exercise recovery & promotes muscle repair 🍒Packed with essential amino acids, electrolytes and antioxidants. Did we forget to mention it’s low in sugar & starch too?Refuel is fed in 500g servings, 1 part feed to 2 parts water 💧Want to learn more? Head on over to our website for a full ingredient list and nutritional analysis!#purefeed #thepurefeedcompany #purerefuel #purefeedrefuel #recoverymash

That’s cheaper than a coffee from the van at the event (equally an essential too)!

It costs only 89p to provide your horse with a mash that rehydrates and replenishes, supporting horses post exercise recovery & promotes muscle repair 🍒

Packed with essential amino acids, electrolytes and antioxidants. Did we forget to mention it’s low in sugar & starch too?

Refuel is fed in 500g servings, 1 part feed to 2 parts water 💧

Want to learn more? Head on over to our website for a full ingredient list and nutritional analysis!

#purefeed #thepurefeedcompany #purerefuel #purefeedrefuel #recoverymash
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Hard work = oxidative stress 💥
Think muscle fatigue, slower recovery + soreness…Pure ReFuel is the only recovery mash with vitamin E, vitamin C and selenium - a powerful antioxidant trio that works better together 🧬No molasses. No added sugar. Just serious support for tired muscles 🐎💪If your horse is in regular work, competes, travels, or just works up a good sweat, ReFuel gives their body exactly what it needs to bounce back stronger.📝 Not sure when to use it or how often?
Comment "ReFuel" down below and we'll send you our recovery guide to get you started!#thepurefeedcompany #purefeed #purefeedrefuel

Hard work = oxidative stress 💥
Think muscle fatigue, slower recovery + soreness…

Pure ReFuel is the only recovery mash with vitamin E, vitamin C and selenium - a powerful antioxidant trio that works better together 🧬

No molasses. No added sugar. Just serious support for tired muscles 🐎💪

If your horse is in regular work, competes, travels, or just works up a good sweat, ReFuel gives their body exactly what it needs to bounce back stronger.

📝 Not sure when to use it or how often?
Comment "ReFuel" down below and we`ll send you our recovery guide to get you started!

#thepurefeedcompany #purefeed #purefeedrefuel
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Meet Aimee also known as @swintonequestrian 👋Aimee has been feeding Pure Feed since 2019 as she needed a feed that was simple, effective and reliable.“You’re saving yourself problems down the line if you start off by feeding the best and what works”With multiple horses in her care, Aimee needed a simple but effective feeding solution to suit a range of horses all with different nutritional requirements. With a complete feed, making up feeds became easier and the feed room less cluttered.Start the right way 🩵
Get started with a free personalised diet plan today, to receive advice and recommendations for your horse based on their needs 🐎 link in bio#thepurefeedcompany #purefeed #poweredbypurefeed

Meet Aimee also known as @swintonequestrian 👋

Aimee has been feeding Pure Feed since 2019 as she needed a feed that was simple, effective and reliable.

“You’re saving yourself problems down the line if you start off by feeding the best and what works”

With multiple horses in her care, Aimee needed a simple but effective feeding solution to suit a range of horses all with different nutritional requirements. With a complete feed, making up feeds became easier and the feed room less cluttered.

Start the right way 🩵
Get started with a free personalised diet plan today, to receive advice and recommendations for your horse based on their needs 🐎 link in bio

#thepurefeedcompany #purefeed #poweredbypurefeed
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Join Pure Feed brand ambassador @joelsebhart as he takes us behind the scenes at West Wilts for the Open Novice and how he supports Sahara after a xc run using ReFuel 🍒At just 89p per serving, ReFuel is the cost effective way to keep your horse’s recovery on track!💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
🙌 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eatersLearn more about ReFuel over on the Pure Feed website (link in bio) 💻#poweredbypurefeed #purefeed #thepurefeedcompany #purefeedcompany #refuel #purerefuel🎥 @ruthpotterpr

Join Pure Feed brand ambassador @joelsebhart as he takes us behind the scenes at West Wilts for the Open Novice and how he supports Sahara after a xc run using ReFuel 🍒

At just 89p per serving, ReFuel is the cost effective way to keep your horse’s recovery on track!

💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
🙌 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters

Learn more about ReFuel over on the Pure Feed website (link in bio) 💻

#poweredbypurefeed #purefeed #thepurefeedcompany #purefeedcompany #refuel #purerefuel

🎥 @ruthpotterpr
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A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW VVery big congratulations to all the other competitors today.The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags  #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵See you tomorrow 👋#poweredbypurefeed @horse_event5

A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!

🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW V

Very big congratulations to all the other competitors today.

The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒

Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵

See you tomorrow 👋

#poweredbypurefeed @horse_event5
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