A former stud farm owner, Lou is a nutritional geek and loves horses. Being a hands-on kind of person, she developed her own natural feeds for her horses when she couldn’t find what was right for them in the shops. They were so good they formed the foundations of what would become the Pure Feed range. Lou is at the forefront of the business, ensuring that our range continues to serve all our customers’ needs whilst staying true to her values.
Registered Nutritionist (Animal)
Head of Nutrition
Stephanie is our head nutritionist with a first-class honours degree in equine science from the University of the West of England and a masters degree in equine science from the University of Edinburgh. She leads the nutrition team and helps customers on a daily basis with the nutritional issues of their horses. She is also heavily involved in developing our nutritionally sound range.
Have a question about your horse’s diet? To request a diet plan for your horse, simply complete this form, or call the nutrition team on 01458 333 333.
Sophie Brown BSc (Hons),
Sophie graduated in 2017 from Hartpury College with a first class BSc (Hons) in Animal Science. She has grown up with a love of horses and a keen interest in dressage. Sophie uses her natural passion and interest in horses and their nutrition, and the knowledge gained form her degree to offer bespoke nutrition plans and advice.
Anna Pyrah BSc (Hons),
Anna is a Director at The Pure Feed Company and is also an experienced equine nutritionist. Previously in her career she was head of racehorse nutrition based around Newmarket. Now she works with retailers across the UK to ensure our healthy products are easily available, supports the nutritional team and is involved in developing new feeds to meet the needs of our customers.
Xana Pullen MSc
Xana graduated from Hartpury University in 2020 with a distinction in an integrated masters degree in Equine Science, where she most enjoyed studying equine nutrition and behaviour. Using her previous experience of working in an equine feed store and on several different yards she is able to assist people with their nutritional queries and offer bespoke diet plans to customers for their horses.
Sophie Gregory MSc
Sophie graduated from Hartpury with an MSc in Equine Science. Since graduation Sophie has worked in a retail environment working for a well-known and successful country store. As well as her involvement in the retail environment Sophie has lectured at Lackham College, is qualified as a BHSITT accredited coach and is one of the youngest BD judges in the UK. Sophie uses her knowledge gained through studying for her degree to provide customers with nutritional advice and bespoke diet plans for their horse.