Pure Feed has a team of equine professionals dedicated to designing natural, nutritious and delicious horse feeds. We also have expert horse nutritionists available to speak to customers who need advice and information on what best to feed their horse.
Meet our nutritional team below.
As a former stud farm owner, Lou loves horses, is a very practical and hands-on Yorkshire lass and has become a nutritional geek. Lou developed her own natural feeds for her horses when she couldn’t find what was right for them in the shops. The story that Lou started mixing her own feeds with an eBay purchased cement mixer is completely true and is a testament to her resourcefulness and determination to feed what was right for the horses in her care. The results were so good they formed the foundations of what would become the Pure Feed range. Lou remains at the forefront of the business, ensuring that our range continues to serve all our customers’ needs whilst staying true to her original values.
Stephanie is our head nutritionist with a first-class honours degree in equine science from the University of the West of England and a masters degree in equine science from the University of Edinburgh. She leads the nutrition team and helps customers on a daily basis with the nutritional issues of their horses. She is also heavily involved in developing our nutritionally sound range.
Sophie graduated in 2017 from Hartpury College with a first class BSc (Hons) in Animal Science. She has grown up with a love of horses and a keen interest in dressage. Sophie uses her natural passion and interest in horses and their nutrition, and the knowledge gained form her degree to offer bespoke nutrition plans and advice.
Anna is a Director at The Pure Feed Company and is also an experienced equine nutritionist. Previously in her career she was a racehorse and performance horse nutritionist for the South East. Now she primarily works with over 500 retailers and wholesalers across the UK to ensure our healthy Pure Feed products are easily available, while also supporting the nutritional team in developing new feeds to meet the needs of our customers.
Sophie graduated from Hartpury with an MSc in Equine Science in 2019. Sophie has previously lectured at Lackham College to inspire future equine professionals; she is also qualified as a BHS Senior Coach and is one of the youngest BD judges in the UK. Sophie regularly competes in British Dressage with her two horses, one of whom is homebred. She understands the requirements, and has a passion for nutrition for both breeding and competition horses.
Lally has always been completely obsessed with animals and particularly horses from a very early age, starting riding when she was seven. As Lally grew up her interest in horses continued and she took opportunities to work with a local event rider riding as many horses as she was given the opportunity to ride. Lally studied at The Royal Agricultural University where she qualified with a BSc, igniting her passion and interest in nutrition. Lally really wanted to understand what benefits the right nutrition and diet had for the horses she rode. This led to her decision to pursue a career in equine nutrition and brought her to The Pure Feed Company.