AMBASSADORS
Our Brand Ambassadors
Our brand ambassadors are passionate equestrians who trust Pure Feed to keep their horses performing at their best. From top-level competitors to dedicated riders, they rely on our high-quality nutrition to support their horses’ health, energy, and well-being. Get to know the talented individuals who choose Pure Feed and discover how it helps them achieve success in and out of the arena.
Meg Elphick
Feeds used: Fibre Balance and Easy, ReFuel after events.
Meg has worked with The Pure Feed Company since 2018 and events at grassroots level with her team of ponies. She has competed at the prestigious Badminton Grassroots championships multiple times, finishing 3rd place in 2023 with Jam! With years of experience in the equestrian world, Meg’s dedication to providing the best care for her horses aligns perfectly with Pure Feed’s commitment to natural, high-quality nutrition. Her expertise, enthusiasm, and genuine love for horses make her an invaluable member of the Pure Feed family.
Amy Inglis
Feeds used: Working and Condition Mix depending on energy levels required, Stud to youngstock.
Amy Inglis is a top British showjumper, known for her talent, dedication, and strong partnerships with her horses. A member of Great Britain’s World Class Performance Programme and a Rolex Young Riders Academy graduate, she made her CSI5* debut at just 22. Amy balances competing, producing young horses, and coaching. Amy trusts Pure Feed to keep her horses performing at their best, feeding Pure Condition Mix and Pure Working for her competition horses, while her young horses, broodmares, and foals thrive on Pure Stud.
Jonty Evans
Feeds used: Condition Mix day to day, and Performance before competitions
Jonty is an eventer turned para dressage rider who competes his main horse Art alongside coaching and hosting clinics. Art is fed Condition Mix day to day, and switches onto Performance before any big competitions or training days. Jonty first met Art when he was driving home from an event and came to the rescue of a broken-down horse box. He offered to take the stranded gelding back to his yard and he never left!
Lily Chandler
Feeds used: Easy and Condition Mix, with ReFuel after training.
Lily is a talented showjumping rider who works with a range of horses, from youngsters starting their careers to experienced competition horses. She’s passionate about building horses up thoughtfully and correctly, with a strong emphasis on fitness and performance. Lily’s busy competition schedule makes the simplicity of Pure Feed’s complete feeds a perfect fit for her yard.
Ella Richardson
Feeds used: Working, Condition Mix and Refuel after events and training.
Ella is an event rider with big ambitions, who will be riding at Badminton Grassroots Championships in 2026. She’s passionate about giving her horses the best foundation possible, both in their work and nutrition. Pure Feed supports Ella’s horses with a natural, all-in-one approach that fits seamlessly into her routine.
Bella Stevens
Feeds used: Condition Mix day to day, and Performance before competitions
Bella is an accomplished event rider competing up to 2*, with an impressive track record that includes previous appearances at Badminton Grassroots. She’s dedicated to producing her horses with care and precision, always striving for excellence in training and competition. Bella uses Pure Feed to provide her team with the nutrients they need to thrive while keeping feeding simple and effective.
Sophie Hunt
Feeds used: Fibre Balance and Easy, ReFuel after training.
Sophie competes internationally at Junior level dressage. Pure Feed has proven to be the perfect fit for Camilla, Sophie’s 6-year-old ulcer prone mare. Pure Fibre Balance provides the gentle, natural nutrition Camilla needs to stay perform her best.
Violet Hawkins
Feeds used: Easy, with the addition of Working before shows
Violet, a talented 14-year-old international dressage rider, has proudly represented The Pure Feed Company as a brand ambassador since November 2023. Competing with her two ponies, Paddy and Tom, Violet brings a remarkable level of skill and dedication. As a rising star in the dressage world, Violet works hard to ensure her ponies look and feel their best, she feeds Pure Easy day-to-day, and switches to Pure Working before any big competitions to help with the ponies’ energy levels.
Ellis Grierson
Feeds used: Fibre Balance and Easy, ReFuel after events.
Ellis competes at Working Hunter, affiliated showjumping, dressage and eventing! The most recent addition to her team is Lottie, who arrived with Ellis on loan in March 2024. Ellis says “Lottie arrived very tucked up and her owners had warned she dropped weight easily as she is quite a highly strung girl – and boy oh boy they weren’t lying! She had mainly had a cube-based diet before so when we tried to put her straight on to Pure Condition she wouldn’t eat it, but by adding the Condition cubes to it all of a sudden won her over. Now she is back to just eating the Pure Condition Mix and she’s going the best she’s ever felt, and her owners couldn’t believe how well she looked as normally she drops weight in peak showing season due to the excitement and stress of it all!”
Megan Devonport
Feeds used: Working, with ReFuel after competing
Megan has been a valued member of the team since she first trialled the feed at the start of 2024. It was vital to Megan that any feed she used was non-heating and kind to her ulcer prone gelding Cooley Hawk’s gut. After we reached out to discuss a potential partnership, Megan trialled Pure Working and after just 1 month was already blown away by the difference in her horses! Megan events Cooley Hawk at Novice level, while skilfully producing her young mare Cali, she exemplifies dedication and passion in the sport, and we are so proud to have her as part of the team here at Pure Feed.
Adams Equestrian
Feeds used: Condition pellets, Linseed, Veteran Pellets and ReFuel after training and events.
Adams Equestrian is a family-run professional showjumping yard based home to international showjumpers Lottie and Kitty Adams. With multiple national and international achievements to their name, including representing Great Britain and winning European Team Gold medals, the family has built a strong reputation within the showjumping world. Their focus on horse welfare, performance and correct nutrition makes them a perfect fit for Pure Feed.
Maisie Allsop
Maisie Allsop is a talented young show jumper with an impressive record already to her name. She has competed at the London International Horse Show and HOYS, and in 2024 was crowned National 148 Champion. Now moving into seniors, Maisie is continuing to build on her success as she takes the next step in her career.
Erin McCoy
Feeds used: Veteran Pellets and ReFuel after training.
Erin is an international dressage rider from Ireland who competes with her gelding, Thomas. Thomas is fed on Pure Veteran Pellets, enjoying warm mashes before training and ReFuel after work and competitions. Erin takes care to keep his diet consistent, even when travelling abroad. She always plaits him herself before tests – a quiet moment they both enjoy. With Pure Feed providing reliable nutrition, Thomas stays well-fuelled and ready for the demands of competition and travel.
Georgina Vaughan
Feeds used: Balance and Linseed to the good doers and Condition Pellets over ride weekends. ReFuel at competitions.
Georgina Vaughn is a dedicated equine vet and one of the UK’s leading endurance riders. Recently placing 3rd in the 152km CEI2* 70+(2) at Fontainebleau, France, on Vlacq Zilal, she continues to make her mark on the international endurance scene. With a strong veterinary background, Georgina has used Pure Feed for years, appreciating its science-led approach – fueling horses with oil instead of cereals while keeping sugar and starch levels low to support sustained performance and wellbeing.
Caroline Hunt
Feeds used: Easy.
Caroline is a BHSII-qualified dressage rider and trainer who has competed up to Inter I at Premier League. She produced her horse Little Lewis from a yearling to Inter I and won the 2022 BD Elementary National Championship with her mare Freya.
She trains riders from grassroots to Grand Prix, with students achieving success at National and International level. Caroline trains her daughter Sophie, a successful junior international rider.
Phoebe Sydenham
Feeds used: Fibre Balance, Condition Mix, Easy, ReFuel after events.
Phoebe Sydenham began her equestrian journey by rescuing Hattie, a pony with EMS, sparking a passion for giving horses a second chance. Now with a growing string of horses, Phoebe enjoys doing a bit of everything – from eventing and showjumping to fun rides and even the occasional game of polo. A natural in front of the camera, she has a love for media and interviewing- if you were at Badminton 2024, you might have even caught her chatting with fellow Pure Feed rider Meg!
Sarah Stewart
Feeds used: Working and ReFuel after training hard.
Sarah Stewart is a dedicated rider, coach, and livery yard owner with a passion for nutrition and welfare. A popular BD Level 3 coach and BHSI since 2000, Sarah has helped riders of all levels unlock their horses’ potential, from grassroots competitors to international eventers and showjumpers. Running a busy yard means she needs a feed she can trust, which is why she turned to Pure Feed – seeking a natural option free from mould inhibitors and hidden chemicals. She believes in feeding horses as naturally as possible and loves how Pure Feed supports her horses’ wellbeing while keeping feeding simple and effective.
Aimee Swinton-Clark
Feeds used: Fibre Balance and Easy, ReFuel after events.
With a busy yard to manage, Aimee needs a feed that’s simple, effective, and reliable – which is why she’s been feeding Pure Feed since 2019. The all-in-one formula not only saves valuable time but also ensures her horses get everything they need to perform at their best. Whether she’s out competing or schooling at home, Aimme trusts Pure Feed to provide the right balance of nutrition without the hassle of multiple supplements and feeds.
Kate Tarrant
Feeds used: Condition Mix, Performance Mix and Easy. Plus all her horses love Refuel after training!
Kate Tarrant is a professional event rider who runs Littleton Manor Equestrian Centre in Reigate, Surrey. With aspirations to reach the pinnacle of three-day eventing, she has built a strong string of horses, supported by internationally renowned trainers and world-class facilities. Her achievements include winning the Novice Owner Rider Championships, qualifying for the Festival of Eventing at Gatcombe, and being long-listed for the British Rural Riders Team.
Apply to become a Brand Ambassador!
Are you passionate about equine nutrition and the well-being of horses? Do you believe in the benefits of natural feeding and want to share this with the equestrian community? If so, we’d love to hear from you!
For any questions or additional information, please contact us at info@purefeed.com or 01458 333 333.
BECOME AN AMBASSADOR
Why Join Our Team?
As a Pure Feed Brand Ambassador, you’ll be a part of our mission to promote the highest standards in equine nutrition, as well as enjoying exclusive benefits including year-round nutritional support, exclusive discounts and growth opportunities. At Pure Feed we pride ourselves on being a close knit, supportive team who uses and believes in their own products.
WHAT IT TAKES
What Are We Looking For?
We are seeking enthusiastic individuals who first and foremost have a passion for horses and offering the highest level of care. We only work with true advocates of the brand, and therefore offer a month’s trial to any potential Brand Ambassadors to ensure they trust and believe in our products before promoting them. We look for Brand Ambassadors with strong social media presences, with active, loyal followers, as well as high-quality, engaging content. All of our Brand Ambassadors are committed and reliable, and consistently represent Pure Feed in a positive and professional manner.
Thousands of people love our feeds
Hoof supplements are one of the most commonly purchased products in the horse world.
But what if the nutrients that support hoof growth were already in your feed? 👀
Every Pure Feed complete feed contains added biotin as standard, alongside the amino acids, vitamins and minerals needed to support hoof growth and horn quality.
Because whilst hoof oils, dressings and supplements all have their place, hooves are built from the inside out.
✔️ Added biotin in every feed
✔️ Essential amino acids
✔️ Balanced vitamins & minerals
✔️ Complete nutrition in every bucket
Your horse can stand in a field full of grass…and still be missing key nutrients 👀🌱
Because while grazing looks “natural”, modern pasture isn’t always nutritionally complete, especially for horses in work, restricted grazing, mixed grazing systems or poorer-quality field conditions.
Grass nutrient levels constantly change depending on:
☀️ Weather
🌱 Growth stage
🌧️ Rainfall
🐴 Grazing pressure
🧪 Soil mineral content
Which means the same field can provide very different nutrition throughout the year.
That’s why many horses can still benefit from targeted vitamin & mineral support, even when the grass looks lush or if they`re a good doer 🩵
At Pure Feed, we believe forage should always come first… but it shouldn’t have to do all the heavy lifting alone.
A well-balanced diet helps support:
✔️ Hoof quality
✔️ Muscle function
✔️ Energy metabolism
✔️ Immune health
✔️ Skin & coat condition
✔️ Gut health and fibre digestion
Need help figuring out which feed would suit your horse? Check out our diet plan service, link in bio 🩵
If you turned your horse’s feed label over… would you actually know what you’re looking at? 👀
A lot of feeds focus on calories first. At Pure Feed, we focus on what those calories are bringing with them 🌱
Because a horse’s bucket should support far more than just weight maintenance ⬇️
🧬 Amino acids to help support muscle repair, topline and recovery
🦠 Pre & probiotics to support a healthy hindgut microbiome
⚡ Oil-based slow-release energy for stamina without the starch spikes
💧 Salt & hydration support to help maintain fluid balance during work and warmer weather
🌾 Highly digestible fibre sources to support gut function and digestive health
🦄 Vitamins & minerals balanced to support normal bodily function, immunity and performance
🐴 Added biotin to support hoof quality and skin condition
And the best bit?
It’s all already built into the feed 🩵
Just complete, fibre-focused nutrition designed around what horses actually need to thrive.
Halfway through the season and suddenly your horse feels… flat? 👀
By mid-summer, many competition horses are working harder, travelling more, sweating more and burning through energy reserves faster, but simply throwing more starch at the problem isn’t always the answer. ⚡
At Pure Feed, we focus on controlled, fibre-based energy to support horses through the busiest part of the season without the unnecessary fizz. 🌱
Why fibre-first refuelling matters 👇
✔️ Slow-release energy supports stamina and consistency
✔️ Added oils provide safe calories without huge starch spikes
✔️ Essential amino acids help support muscle recovery and topline
✔️ Electrolytes & gut support become increasingly important as workloads and temperatures rise
✔️ Highly digestible formulations help horses maintain condition even during intense competition periods
The goal isn’t just more energy 👉 It’s usable energy, sustainable condition and horses that recover well enough to go again next weekend 💪
Most horse feeds are built around adding things in. At Pure Feed, we built ours around taking the confusion out 🩵
No separate chaff.
No balancing products.
No complicated feed charts stuck to the tack room wall.
Just scientifically balanced, fibre-based nutrition designed to support the horse as a whole 👉 from gut health and energy metabolism to muscle recovery and condition.
What makes us different? 👇
✔️ Complete nutrition in every feed
So every mouthful contributes towards a balanced diet; not just calories.
✔️ Low sugar & starch, no molasses, no alfalfa
Carefully formulated to support horses needing a more controlled, fibre-focused diet.
✔️ Gut-first formulation
With high fibre levels, pre & probiotics, and highly digestible ingredients to support the hindgut microbiome.
✔️ Real-world feeding that actually works
From happy hackers to top-level competition horses, we create feeds that are practical, consistent and easy to feed correctly.
Because feeding well shouldn’t mean feeding more products 👀
🏇 Worked hard. Sweated hard. Recovered properly?
When your horse exercises, they don`t just lose water. They also lose electrolytes, burn through nutrients and create muscle fatigue that needs supporting before the next ride.
That`s why we created Pure Refuel 🩵
Refuel combines:
⚡ Electrolytes to replace what`s lost through sweat
💪 Essential amino acids to support muscle recovery
🦠 Live yeast to support gut health
🍒 Cherry for to tempt the fussiest of horses
🌱 Low sugar & starch formulation
💧 Quick-soaking mash to encourage fluid intake
Whether you`ve just finished a competition, a training session, a fun ride or a long day travelling, Refuel helps support recovery from the inside out 🩵
🚨 Good doers need nutrients too 🚨
One of the biggest feeding myths we see? 👀
"My horse gains weight easily, so they don`t need hard feed."
The reality is that calories and nutrition aren`t the same thing.
A horse can be carrying plenty of condition while still falling short on important nutrients needed for healthy hooves, muscle function, immunity, coat quality and overall wellbeing 🌱
That`s where a feed balancer comes in 🩵
Designed to provide concentrated nutrition without unnecessary calories, a balancer helps support your horse`s diet when they don`t need large bucket feeds.
Why do owners choose Pure Balance? 👇
✔️ Low calorie, nutrient-dense formulation
✔️ Vitamins & minerals to help balance forage and grazing
✔️ Added amino acids to support topline and muscle maintenance
✔️ Pre & probiotics for digestive support
✔️ Biotin for healthy hooves
✔️ No molasses or added sugar
Think of it like this...
Your horse may not need more feed 👉 they may just need more nutrition. 🧬
Perfect for good doers, native types, horses on restricted grazing, and anyone looking to support a balanced diet without adding unnecessary calories 🩵
The hard work doesn’t end when the ride stops.
Whether it’s a competition, a schooling session, travelling, or simply coping with hot weather, giving your horse the right support afterwards can make all the difference to how they feel the next day.
Hydration, muscle function, digestive support and replenishing what’s lost through sweat all play a huge role in keeping horses comfortable, healthy and ready to go again.
That’s why we created Pure Refuel 💧🐴
An easy-to-feed recovery mash designed to support horses after work; without relying on cereals or unnecessary sugar 🍒🩵
Your horse’s feed should do more than just fill a bucket 👀
At Pure Feed, our complete range is formulated to be just that: complete. Meaning your horse gets balanced nutrition in every bite, without the need for endless extras and complicated feeding plans 🌱
Each feed combines:
✔️ High-quality fibre for digestive health
✔️ Added vitamins & minerals for daily balance
✔️ Essential amino acids to support topline & muscle
✔️ Linseed & rapeseed oil for slow-release energy
✔️ Pre & probiotics to support the gut microbiome
Because feeding your horse shouldn’t feel like solving a science equation every day 🧪
Whether you have a happy hacker, competition horse, veteran or good doer, the goal stays the same:
➡️ Simple feeding
➡️ Consistent nutrition
➡️ Healthy horses
☀️ Grass might look like the perfect summer feed… but appearances can be deceiving.
Lush grazing can provide plenty of calories, but it doesn’t always provide the balanced nutrition your horse actually needs to support:
⬇️ Muscle function
⬇️ Hoof quality
⬇️ Gut health
⬇️ Recovery
⬇️ Energy levels
⬇️ Overall performance & condition
As grass grows rapidly through summer, nutrient levels can fluctuate massively, and key vitamins, minerals, quality protein and electrolytes are often still lacking.
That’s why at Pure Feed all of our feeds are designed as complete feeds 🩵
Meaning every scoop contains:
✔️ High-quality fibre
✔️ Added vitamins & minerals
✔️ Pre & probiotics for gut support
✔️ Linseed & rapeseed oil for slow-release energy
✔️ Essential amino acids to support topline & muscle
No complicated feed rooms. No balancing guesswork. Just simple, complete nutrition that works with your horse`s gut not against it 🌱
It’s a really common misconception that Pure Feed has “higher feeding rates” than other brands. That perception usually comes from how different feeds are structured, not how much nutrition the horse is actually receiving.
Firstly, many traditional feeding systems are built across multiple separate products: a chaff for fibre, a balancer for vitamins and minerals, a mix or cube for energy, and then additional supplements for gut health, hoof condition, or muscle support. Because these elements are often purchased individually, it’s easy not to fully register just how many separate feeds are being used to build the daily ration.
Secondly, when you compare feeding rates in isolation, it can also be misleading. A single product, such as a chaff, may appear to have a lower recommended intake on its own, but that’s because it’s only contributing one part of the overall diet. The rest of the nutrition comes from other bags, buckets, and supplements.
Our Complete feeds are formulated differently. Everything is already built in; a balanced fibre base, carefully selected energy sources, a full vitamin and mineral profile, plus targeted functional support for gut health, muscle function, and hoof strength. Because of that, the feeding rate can look slightly higher when compared directly to a single-component product like a chaff, but you’re actually seeing the full ration in one place rather than just part of it.
It simplifies the whole routine, reduces the need to juggle multiple products, and ensures consistency in every mouthful 🩵
Final week ⏳
£5 off Pure Stud ends soon!
If you’re looking for a complete, balanced feed to support youngstock, mares or stallions, now is the time to try!
With higher protein levels, a full balancer, and a formulation free from cereals, molasses, soya and alfalfa, Pure Stud offers a simple and effective feeding solution.
Available in-store and online 🩵
Molasses is commonly used in horse feeds as a cheap palatability enhancer, effectively adding sweetness to make heavily processed or less naturally palatable ingredients more appealing.
The issue is that this approach also increases the overall sugar content of the diet, while encouraging reliance on flavouring rather than formulation quality. For some horses, this can contribute to unnecessary spikes in dietary sugar intake and inconsistent energy levels, particularly in more sensitive types.
That’s why the Pure Feed range is completely molasses-free.
We don’t rely on added sweetness or masking agents to make our feed tastier. Instead, we focus on naturally palatable, fibre-led formulations with slow-release energy sources, supporting steadier intake, more consistent condition, and a more transparent approach to nutrition.
Want to learn more about our molasses free feeds ? Link in bio 🩵
Feeding shouldn’t feel like building a puzzle every morning 🧩
A complete feed brings everything together in one consistent, carefully formulated ration; designed to deliver fibre, energy, vitamins, minerals and protein in the right proportions, every time.
Instead of relying on multiple buckets, supplements, and guesswork, you’re giving the horse a single, balanced foundation that supports gut health, condition, and performance as one joined-up system.
Because when nutrition is already complete, everything else becomes simpler, keeping them feeling their best, day in, day out🐴 🩵
A complete feed should do more than just “fill a gap”; it should actively support the horse from the inside out, every single day.
That’s why the Pure Complete range goes further, building in targeted support through Gut Support, Muscle Support, and Hoof Support packages as standard = not as add-ons, not as extras, but as part of the formulation itself.
So instead of juggling separate supplements and hoping everything adds up, you’ve got a fully balanced feed that supports digestion, topline, strength, and hoof health in one simple system.
Complete nutrition, complete support = all in one bucket 🩵
When it comes to youngstock and breeding horses, nutrition plays a key role in long-term development 🩵
Pure Stud provides higher levels of protein and a full balancer, while remaining low in sugar and starch, supporting a more controlled rate of growth.
Formulated without cereals, molasses, soya or alfalfa, it offers a clean, consistent approach to feeding, with a lower-risk profile for developmental concerns such as OCD.
Available in-store and online 👉 and now £5 off throughout May!
A complete feed is more than just a bucket of feed thrown together; it’s a carefully balanced system designed to support your horse from the inside out.
Each component plays a role: high-quality fibres for gut health and steady energy release, essential oils for slow-release fuel, and a fully balanced vitamin and mineral profile to remove the need for additional supplements. Add in digestible protein for topline and muscle repair, and you’ve got nutrition that works in harmony with the whole horse.
No gaps. No guesswork. Just everything they need, all in one place.
That’s the idea behind a Pure Feed complete feed = simplicity, balance, and performance you can see. 🐴
Vitamin C is a vital nutrient involved in a range of key physiological processes in the horse. It acts as a powerful antioxidant, helping to neutralise free radicals and reduce oxidative stress, particularly important during periods of work, growth, or recovery. It is also essential for collagen synthesis, supporting the integrity of connective tissues, including tendons, ligaments, skin, and blood vessels, all of which are under constant strain in the athletic horse. In addition, vitamin C contributes to normal hormone synthesis, supporting overall metabolic balance and physiological function.
Because of its importance across multiple systems, vitamin C is included as part of the carefully balanced formulation in our Complete feeds. This ensures horses receive consistent, appropriate levels as part of their daily nutrition, supporting health, resilience, and performance without the need for additional supplementation 🩵
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