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What does ‘complete’ actually mean?

Most horse feeds need several separate products and supplements to deliver everything your horse needs.

We do it all in one bag. 

Pure Complete Feed in blue bowl

What does ‘complete’ actually mean?

Most horse feeds need several separate products and supplements to deliver everything your horse needs.

We do it all in one bag. 

Pure Complete Feed in blue bowl

Explore what’s in every complete feed

Click each ingredient to find out more

Fibre

Grass chaff, oat straw chaff and grass pellets provide a blend of chopped and pelleted fibres, already included in every bag as the foundation of the ration.

Vitamins and Minerals

Our balancer pellets provide the essential vitamins, minerals and trace elements your horse needs, already balanced into every bag at the recommended feeding rate.

Quality protein

Quality protein, with added lysine and methionine, supports muscle and topline, giving your horse key amino acids as part of their complete ration, without needing to add a separate muscle supplement.

Pre & Probiotics

Prebiotics & probiotics are included within the feed to support the gut microbiome and healthy digestion; no separate gut supplement is needed!

Salt

Salt is already included as part of the balanced ration, helping provide essential sodium and chloride every day.

Slow-release energy

Linseed, unmolassed sugarbeet & rapeseed oil provide slow-release energy from oil & super fibres, built into the feed, without relying on high levels of starch.

Pure Complete Feed in blue bowl
3 types of horse fibre in a blue bowl
Different protein sources in a blue bowl
blue bowl with small pile of salt
blue feed bowl with slow release energy

What’s in a complete feed?

Explore everything already built into every Pure Feed ration.

Pure Feed complete horse feed

Everything they need. Nothing they don’t.

Soya icon with a cross through

No Soya

Molasses icon with a cross through

No Molasses

Alfalfa icon with a cross through

No Alfalfa

Cereals icon with a cross through

No Cereals*

*Bar Pure Performance

Chemistry flask icon with a cross through

No Mould Inhibitors

Hay icon with a cross through

No NIS

Why use all of this… when we already put it in the bag? 

Traditional Feeding

Multiple products. More time. More to buy.

Complete Feeding with Pure Feed

Everything included. Simple. Effective. Value for money.

Estimated cost

£5.90

per day

More measuring

More measuring

More time

Estimated cost

£1.75

per day

One balanced feed

Less time

Better value

Save £4.15 per day, or over £1500 per year!

Why use all of this… when we already put it in the bag? 

Traditional Feeding

Multiple products. More time. More to buy.

Estimated cost

£5.90

per day

Complete Feeding with Pure Feed

Everything included. Simple. Effective. Value for money.

Estimated cost

£1.75

per day

Save £4.15 per day, or over £1500 per year!

Find the right feed for your horse

Choose based on your horse’s needs

Good Doers

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Poor Doers

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Veterans

Mare and foal white icon in blue circle

Breeding

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Competition