Pure Veteran Pellets
£23.19
Made in the UK
Pour la version française, cliquez ici
Voor Nederlands, klik hier
Pure Veteran Pellets pack all the goodness of high-quality chaff, slow-release energy, and a complete balancer into a convenient pelleted form. When mixed with water, they form a soft mash, ideal for older horses with dental issues, ready in just 15 minutes…read more
Each bag contains
- High quality fibre
- Slow release calories and energy
- Elevated levels of vitamins and minerals
- Easily digestible protein
- Added pre- and pro-biotics for gut support
- Biotin for strong hooves and a shiny coat
Description
Pure Veteran Pellets are the ideal choice for older horses who need a mash but with all the benefits of a traditional feed mix. These pellets offer the same high nutritional value, but in a more convenient, easy-to-feed form - perfect for fussy eaters. Formulated with higher levels of vitamins and minerals to support aging digestive systems, Pure Veteran Pellets help counteract reduced nutrient absorption in senior horses. They contain slow-release calories to maintain condition, while easily digestible protein supports muscle tone and topline.
Low in sugar and starch, Pure Veteran Pellets are suitable for horses with metabolic issues like laminitis. Simply soak the pellets with two parts water to one part feed until a soft mash forms - ready in 15 minutes, or are even fluffier after an hour.
Feeding rate:
400-600g per 100kg body weight per day depending on condition and work done.
Supplied in a 15kg bag.
Nutritional Analysis
Digestible Energy | 9.57MJ/kg | Vitamin B2 | 18mg/kg | Manganese | 45mg/kg |
Protein | 11% | Vitamin B6 | 16mg/kg | Copper | 30mg/kg |
Oil | 5% | Vitamin B12 | 0.1mg/kg | Zinc | 60mg/kg |
Fibre | 24% | Vitamin C | 12mg/kg | Selenium | 0.3mg/kg |
Starch | 7% | Vitamin D3 | 1500iu/kg | Iodine | 0.45mg/kg |
Naturally occurring sugar | 2.5% | Vitamin E | 301.2mg/kg | Salt | 0.9% |
Calcium | 1% | Vitamin K | 3mg/kg | Lysine | 8.4g/kg |
Phosphorus | 0.5% | Folic Acid | 19mg/kg | Methionine | 14.8g/kg |
Magnesium | 3g/kg | Biotin | 5mg/kg | Choline | 19mg/kg |
Vitamin A | 9000iu/kg | Niacin | 50mg/kg | Profeed | 10g/kg |
Vitamin B1 | 21.3mg/kg | Naturally occurring Iron | 166mg/kg |
Ingredients
- Soya Hulls (GM)
- Oatfeed Pellets
- Unmolassed Sugar Beet
- Wheatfeed
- Micronised Linseed
- Vitamins & Minerals
- Di-calcium Phosphate
- Fructo-oligosaccharides
- Salt
- Vistacell Yeast
Additives: Vitamins: Vitamin A 3a627a retinyl acetate 9000 iu/kg, Vitamin D3 3a671 cholecalciferol 1500 iu/kg, Vitamin E 3a700 all rac alpha tocopherol 300 mg/kg Compounds of trace elements: Copper 30mg/kg from Copper (II) Sulphate Pentahydrate (3b405), Zinc 59.4mg/kg from Zinc Oxide (3b603), Iodine 0.5mg/kg from Calcium Iodate (3b202), Selenium 0.338mg/kg from Sodium Selenite (3b801), Manganese 46.2 mg/kg from Manganese (II) Oxide (3b502). Amino acids: L-Lysine (3c322) 3.04g/kg DL-Methionine (3c301) 0.75g/kg, Binders, anti-caking agents and coagulants: Lignosulphate E565 as an aid to pelleting Gut Flora stabilisers: Saccharomyces cerevisiae MUCL 39885 (4b1710) 37.5 billion CFU/ kg.
Free from:
- Molasses
- Wholegrain Cereals
- Alfalfa
- Nutritionally Improved Straw (NIS)
A complementary feed for horses. For equine use only, do not feed to sheep.
Shipping
Delivery to Mainland UK is free for orders of 15 bags and over (except in some postal areas). There is a delivery charge for orders less than 15 bags. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.
LOVED BY MANY
Convenient, Complete Nutrition in Every Pellet
As horses age, their digestive efficiency decreases, making it harder for them to absorb essential nutrients. Pure Veteran Pellets are specifically formulated to address these challenges, packing all the goodness of slow-release calories, high-quality protein, and elevated vitamins and minerals into a convenient pelleted form. These pellets support muscle tone, topline, and overall condition, making it easier to maintain weight. Ideal for older horses with dental issues, the pellets can be soaked into a soft mash, ensuring they can comfortably eat.
Naturally Sourced, Planet-Friendly Feeding
At the Pure Feed Company, sustainability and natural, clean feeding go hand in hand. Our feeds are made with high-quality, wholesome ingredients, free from artificial additives, to support your horse, naturally. We prioritise responsibly sourced materials and eco-friendly packaging, ensuring our products are as kind to the planet as they are to your horse.
Every Bag, Every Batch - Guaranteed Quality
We are proud to be both NOPS and UFAS certified, ensuring the highest standards of quality and safety in our products. The BETA NOPS (Naturally Occurring Prohibited Substances) certification guarantees that our feeds are carefully formulated and tested to minimise the risk of contamination, making them suitable for competition horses. Our UFAS (Universal Feed Assurance Scheme) certification means that we follow strict manufacturing processes, ensuring full traceability and consistency in every bag. These accreditations reflect our commitment to providing reliable nutrition that horse owners can trust.
What people say
SCIENCE + NUTRITION = RESULTS
Created by Science
Meticulously formulated by equine scientists, each product is the result of scientific research.
Premium Nutrition
We only use high-quality ingredients and a focus on high fibre natural feeds.
World Class Results
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
❌ NO MOLASSES
❌ NO ALFALFA
❌ NO NIS (NUTRITIONALLY IMPROVED STRAW)
❌ NO SOYA
❌ NO WHOLEGRAIN CEREALS
Hundreds of people love our feeds
A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!
🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW V
Very big congratulations to all the other competitors today.
The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒
Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵
See you tomorrow 👋
#poweredbypurefeed @horse_event5

A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!
🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW V
Very big congratulations to all the other competitors today.
The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒
Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵
See you tomorrow 👋
#poweredbypurefeed @horse_event5
...
Who recognises this face? 👀
It was great to see Meg aka @elphick.event.ponies on the Pure Feed stand a few months ago at Swalcliffe, making the most of our selfie board! 📸
We’re now getting ready for Broadway ODE, run by our friends at @horse_event5 – and we’d love to see you there! Come and say hi to the Pure Feed team and grab your FREE sample of ReFuel, our recovery and rehydration mash that’s perfect after a day of competing 🐴💦
✨ Don’t miss our social media competition!
If you`re heading to any Horse Events competitions this season, snap a pic of your horse enjoying ReFuel or in our selfie board as demonstrated by Meg, post it on your socials, tag us and use the hashtags:
#refuelwithpurefeed #purefeedhorseevents
You`ll be in with a chance of winning a bundle worth up to £200, including a Pure Feed saddle pad you can’t get anywhere else!
📍 See you at the stand and good luck!
#thepurefeedcompany #purefeed #horseevents #elphickeventponies #poweredbypurefeed

Who recognises this face? 👀
It was great to see Meg aka @elphick.event.ponies on the Pure Feed stand a few months ago at Swalcliffe, making the most of our selfie board! 📸
We’re now getting ready for Broadway ODE, run by our friends at @horse_event5 – and we’d love to see you there! Come and say hi to the Pure Feed team and grab your FREE sample of ReFuel, our recovery and rehydration mash that’s perfect after a day of competing 🐴💦
✨ Don’t miss our social media competition!
If you`re heading to any Horse Events competitions this season, snap a pic of your horse enjoying ReFuel or in our selfie board as demonstrated by Meg, post it on your socials, tag us and use the hashtags:
#refuelwithpurefeed #purefeedhorseevents
You`ll be in with a chance of winning a bundle worth up to £200, including a Pure Feed saddle pad you can’t get anywhere else!
📍 See you at the stand and good luck!
#thepurefeedcompany #purefeed #horseevents #elphickeventponies #poweredbypurefeed
...
Pure Stud is for:
👶 Foals & yearlings (up to 2 years)
🤰 Broodmares (last 3 months of pregnancy + 3 months post-foaling)
🧬 Breeding stallions
With amino acids for tissue growth, chelated minerals for bone strength, and slow-release energy from fibre and oil - not sugar - it’s complete, balanced, and built for the job.
To learn more about stud and have a deep dive into the ingredients and nutritional analysis, head on over to our website. It’s all there! 🩷
#thepurefeedcompany #purefeed #purestud

Pure Stud is for:
👶 Foals & yearlings (up to 2 years)
🤰 Broodmares (last 3 months of pregnancy + 3 months post-foaling)
🧬 Breeding stallions
With amino acids for tissue growth, chelated minerals for bone strength, and slow-release energy from fibre and oil - not sugar - it’s complete, balanced, and built for the job.
To learn more about stud and have a deep dive into the ingredients and nutritional analysis, head on over to our website. It’s all there! 🩷
#thepurefeedcompany #purefeed #purestud
...
Meet Sahara 👋
Sahara has been #poweredbypurefeed this season with Pure Performance, Condition Mix, Linseed & ReFuel.
The beauty of Pure Feed is the core ingredients remain the same. Joel has the option to go up the calorie scale whenever he wants - Performance on event days for quick released power and then Condition Mix when he feels she may not need as much energy. Plus Joel adds a mug of Pure Linseed to Sahara’s feed for a highly concentrated source of slow-release energy & protein to help when she needs a little bit ‘extra’.
After xc, Sahara then has a bowl of ReFuel to rehydrate and replenish lost electrolytes ⚡️
Joel has been smashing his season so far and we can’t wait to see what’s still to come 💪
Want to know about what your horse needs? Fill out our FREE personalised diet plan forms to be emailed a detailed report about your horse 🐎 link in bio
🎥 - @ruthpotterpr
🐎 - @joelsebhart
#thepurefeedcompany #purefeed #eventing #eventer

Meet Sahara 👋
Sahara has been #poweredbypurefeed this season with Pure Performance, Condition Mix, Linseed & ReFuel.
The beauty of Pure Feed is the core ingredients remain the same. Joel has the option to go up the calorie scale whenever he wants - Performance on event days for quick released power and then Condition Mix when he feels she may not need as much energy. Plus Joel adds a mug of Pure Linseed to Sahara’s feed for a highly concentrated source of slow-release energy & protein to help when she needs a little bit ‘extra’.
After xc, Sahara then has a bowl of ReFuel to rehydrate and replenish lost electrolytes ⚡️
Joel has been smashing his season so far and we can’t wait to see what’s still to come 💪
Want to know about what your horse needs? Fill out our FREE personalised diet plan forms to be emailed a detailed report about your horse 🐎 link in bio
🎥 - @ruthpotterpr
🐎 - @joelsebhart
#thepurefeedcompany #purefeed #eventing #eventer
...
Testimonial Time - Meet Daed! 🩵
We were delighted to receive this heart-warming message from Pam about her 31-year-old horse, Daed, who’s been with her since he was a yearling (so sweet).
After struggling with condition loss over winter due to dental issues and not being able to eat hay, Pam spoke to an equine nutritionist at a feed store, who recommended our Pure Veteran Mix. Despite Daed being a notoriously fussy eater, he absolutely loved it - and after just a few weeks, Pam saw an incredible transformation in his condition 🌟
Nutrition plays a vital role in supporting older horses, especially as their digestion slows and dental challenges arise. That’s why we created our Veteran Mix and Veteran Pellets - designed to be palatable, digestible, and supportive of ageing equine bodies.
Pam even shared that her vet, who’s known Daed for over 25 years, was amazed by how fantastic he looked and how shiny his coat was! ✨
Thank you, Pam, for sharing your story and letting us be part of Daed’s golden years 📸
Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.
#thepurefeedcompany #purefeed #veteranhorses #veteranmix #poweredbypurefeed

Testimonial Time - Meet Daed! 🩵
We were delighted to receive this heart-warming message from Pam about her 31-year-old horse, Daed, who’s been with her since he was a yearling (so sweet).
After struggling with condition loss over winter due to dental issues and not being able to eat hay, Pam spoke to an equine nutritionist at a feed store, who recommended our Pure Veteran Mix. Despite Daed being a notoriously fussy eater, he absolutely loved it - and after just a few weeks, Pam saw an incredible transformation in his condition 🌟
Nutrition plays a vital role in supporting older horses, especially as their digestion slows and dental challenges arise. That’s why we created our Veteran Mix and Veteran Pellets - designed to be palatable, digestible, and supportive of ageing equine bodies.
Pam even shared that her vet, who’s known Daed for over 25 years, was amazed by how fantastic he looked and how shiny his coat was! ✨
Thank you, Pam, for sharing your story and letting us be part of Daed’s golden years 📸
Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.
#thepurefeedcompany #purefeed #veteranhorses #veteranmix #poweredbypurefeed
...
Meet @ktequestrian1 👋
Kate believes more people should know about the benefits of feeding Pure Feed - and we agree! We’re committed to feeding horses the way nature intended.
✅ Scientifically formulated
✅ Nutritionally complete
✅ Optimum performance guaranteed
The Pure Feed range has something for every horse - from young stock and natives to performance horses and veterans.
Want to know more? 👀
Head on over to our website and fill out a FREE personalised diet plan form to be emailed a detailed report including a recommended feed & feeding quantity for YOUR horse 💻
#thepurefeedcompany #purefeed #poweredbypurefeed #completefeed #equinenutrition

Meet @ktequestrian1 👋
Kate believes more people should know about the benefits of feeding Pure Feed - and we agree! We’re committed to feeding horses the way nature intended.
✅ Scientifically formulated
✅ Nutritionally complete
✅ Optimum performance guaranteed
The Pure Feed range has something for every horse - from young stock and natives to performance horses and veterans.
Want to know more? 👀
Head on over to our website and fill out a FREE personalised diet plan form to be emailed a detailed report including a recommended feed & feeding quantity for YOUR horse 💻
#thepurefeedcompany #purefeed #poweredbypurefeed #completefeed #equinenutrition
...
What do you win if you place 1st at @horseeventsofficial in the Pure Feed section? 🥇
Let’s find out!
1 x 1st place rosette
1 x Pure Feed branded bag
1 x branded baseball cap
1 x £50 feed voucher
1 x full size bag of ReFuel 🍒
If you haven’t already, get entered for Horse Events and we will see you there at the Pure Feed stand! We will be on hand to give out advice and FREE recovery and rehydration mash samples 💦
We are also running a giveaway across the season - post a picture of your horse eating ReFuel at Horse Events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents to be in for the chance to win a bundle of merch and a feed voucher! You’ve got to be in it to win it 🏆
#poweredbypurefeed #purefeed #thepurefeedcompany

What do you win if you place 1st at @horseeventsofficial in the Pure Feed section? 🥇
Let’s find out!
1 x 1st place rosette
1 x Pure Feed branded bag
1 x branded baseball cap
1 x £50 feed voucher
1 x full size bag of ReFuel 🍒
If you haven’t already, get entered for Horse Events and we will see you there at the Pure Feed stand! We will be on hand to give out advice and FREE recovery and rehydration mash samples 💦
We are also running a giveaway across the season - post a picture of your horse eating ReFuel at Horse Events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents to be in for the chance to win a bundle of merch and a feed voucher! You’ve got to be in it to win it 🏆
#poweredbypurefeed #purefeed #thepurefeedcompany
...
Worried about hidden preservatives in your horse’s feed? You’re not alone.
Many horse owners are now actively avoiding harsh additives like artificial mould inhibitors but they still show up in a lot of mainstream feeds, often without you realising.
At Pure Feed, we do things differently.
🔬 Our entire range is 100% free from mould inhibitors because your horse doesn’t need them, and neither do you.
Instead, we keep things clean with:
✔️ Perforated bags so the feed can breathe
✔️ Strict handling methods
✔️ No added nasties - ever
Perfect for sensitive horses, intolerances, or anyone who just wants to feed more naturally.
Want to learn more about the range? Take a look at our website! We have helpful videos about each feed from the range to help you understand which feed is right for your horse. Still stuck? Fill out a personalised diet plan while you`re there! 🩵
#thepurefeedcompany #purefeed #equinenutrition #horsenutrition #mouldinhibitors

Worried about hidden preservatives in your horse’s feed? You’re not alone.
Many horse owners are now actively avoiding harsh additives like artificial mould inhibitors but they still show up in a lot of mainstream feeds, often without you realising.
At Pure Feed, we do things differently.
🔬 Our entire range is 100% free from mould inhibitors because your horse doesn’t need them, and neither do you.
Instead, we keep things clean with:
✔️ Perforated bags so the feed can breathe
✔️ Strict handling methods
✔️ No added nasties - ever
Perfect for sensitive horses, intolerances, or anyone who just wants to feed more naturally.
Want to learn more about the range? Take a look at our website! We have helpful videos about each feed from the range to help you understand which feed is right for your horse. Still stuck? Fill out a personalised diet plan while you`re there! 🩵
#thepurefeedcompany #purefeed #equinenutrition #horsenutrition #mouldinhibitors
...
Join us for a master class with Pure Feed Brand Ambassador @sarahstewartequine 🩵
Let’s conquer centre lines by learning from the experts! Squirrel is #poweredbypurefeed 💪 it all starts with correct nutrition. To get started, head on over to the Pure Feed website (link in bio) to fill out a personalised diet plan to be emailed a full report about your horse 🐎
#purefeed #thepurefeedcompany #dressagehorse #dressage #centrelines #dressagetraining #dressagerider #dressage
P.S. how many times can you spot Obi the spaniel? 🐾

Join us for a master class with Pure Feed Brand Ambassador @sarahstewartequine 🩵
Let’s conquer centre lines by learning from the experts! Squirrel is #poweredbypurefeed 💪 it all starts with correct nutrition. To get started, head on over to the Pure Feed website (link in bio) to fill out a personalised diet plan to be emailed a full report about your horse 🐎
#purefeed #thepurefeedcompany #dressagehorse #dressage #centrelines #dressagetraining #dressagerider #dressage
P.S. how many times can you spot Obi the spaniel? 🐾
...
Would you like the Pure Feed team to visit your yard for a weigh bridge session? Let us know in the comments your area and we can look into planning a day 🩵
Want a hand knowing what your horse needs? Head on over to our website and fill out a FREE personalised diet plan form to be emailed a report all about your horse 🐎
#thepurefeedcompany #purefeed #weighbridge

Would you like the Pure Feed team to visit your yard for a weigh bridge session? Let us know in the comments your area and we can look into planning a day 🩵
Want a hand knowing what your horse needs? Head on over to our website and fill out a FREE personalised diet plan form to be emailed a report all about your horse 🐎
#thepurefeedcompany #purefeed #weighbridge
...
Did you know Pure Balance was the first alfalfa and molasses free balancer on the market?
➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starch
Feeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵
Suitable for horses with metabolic issues such as equine metabolic issues (EMS), laminitis & equine gastric ulcer syndrome (EGUS).
#thepurefeedcompany #purefeed #purebalance

Did you know Pure Balance was the first alfalfa and molasses free balancer on the market?
➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starch
Feeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵
Suitable for horses with metabolic issues such as equine metabolic issues (EMS), laminitis & equine gastric ulcer syndrome (EGUS).
#thepurefeedcompany #purefeed #purebalance
...
Come and find us near the showjumping at Elmwood ODE @horseeventsofficial to claim your free sample of ReFuel recovery & rehydration mash! 🍒
Interested in the feed? Fill out a free personalised diet plan form on our website (link in bio) to be emailed a detailed report all about your horse and what they need 🩵
#refuelwithpurefeed #purefeedhorseevents #thepurefeedcompany #purefeed

Come and find us near the showjumping at Elmwood ODE @horseeventsofficial to claim your free sample of ReFuel recovery & rehydration mash! 🍒
Interested in the feed? Fill out a free personalised diet plan form on our website (link in bio) to be emailed a detailed report all about your horse and what they need 🩵
#refuelwithpurefeed #purefeedhorseevents #thepurefeedcompany #purefeed
...
Simplifying the feeding process for you!
Find out exactly how much Fibre Balance to feed your horse with our easy to understand table.
Pure Fibre Balance is packed with fibre and a more concentrated ration of our premium balancer. This makes it an ideal feed for good doers. It gives your horse all the vitamins and minerals they need plus fibre to support gut health. But it is low calorie, so perfect for horses that do not need a lot extra.
Want to make sure you`re feeding the best feed suited to your horse? Our team can create a free personalised diet plan.
Any questions? Our team is always available to assist you, send us a message via email, direct message or give us a call and someone will be ready to help you 🩵
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purefibrebalance #feedingrates #allyoufeedislove #purefeed

Simplifying the feeding process for you!
Find out exactly how much Fibre Balance to feed your horse with our easy to understand table.
Pure Fibre Balance is packed with fibre and a more concentrated ration of our premium balancer. This makes it an ideal feed for good doers. It gives your horse all the vitamins and minerals they need plus fibre to support gut health. But it is low calorie, so perfect for horses that do not need a lot extra.
Want to make sure you`re feeding the best feed suited to your horse? Our team can create a free personalised diet plan.
Any questions? Our team is always available to assist you, send us a message via email, direct message or give us a call and someone will be ready to help you 🩵
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purefibrebalance #feedingrates #allyoufeedislove #purefeed
...
We can’t wait to be back at @horse_event5 for the Pure Feed Horse-Events Elmwood ODE this weekend!
You can find the team at the Pure Feed tent, on hand to help with any questions you have. You can also claim your complimentary sample of ReFuel recovery & rehydration mash! 🍒
Includes:
💦 electrolytes to aid hydration
💪 amino acids to support muscle recovery
⭐️ Pre and Probiotics to promote digestive health
🩵 Vitamin C, E and selenium to protect from muscle fatigue and soreness
To learn more about ReFuel and the other feeds from the range - head on over to the new Pure Feed Website! 💻
Don’t forget to enter our competition to be in for the chance to win a bundle worth £200! Post a picture of your horse eating ReFuel at horse events with the hashtags #refuelwithpurefeed #purefeedhorseevents to enter! Good luck 🤞
#poweredbypurefeed #purefeed #thepurefeedcompany

We can’t wait to be back at @horse_event5 for the Pure Feed Horse-Events Elmwood ODE this weekend!
You can find the team at the Pure Feed tent, on hand to help with any questions you have. You can also claim your complimentary sample of ReFuel recovery & rehydration mash! 🍒
Includes:
💦 electrolytes to aid hydration
💪 amino acids to support muscle recovery
⭐️ Pre and Probiotics to promote digestive health
🩵 Vitamin C, E and selenium to protect from muscle fatigue and soreness
To learn more about ReFuel and the other feeds from the range - head on over to the new Pure Feed Website! 💻
Don’t forget to enter our competition to be in for the chance to win a bundle worth £200! Post a picture of your horse eating ReFuel at horse events with the hashtags #refuelwithpurefeed #purefeedhorseevents to enter! Good luck 🤞
#poweredbypurefeed #purefeed #thepurefeedcompany
...
Meet @swintonequestrian & Dazzle! 🩵
Aimee shares with us her experience of equine metabolic syndrome(EMS) from symptoms to diagnosis to feeding.
We want to shine a light on EMS and be a source of expert education to help owners understand the condition and how best to help their horse.
We are proud to have a feed range suitable for horses with metabolic conditions including EMS, laminitis and equine gastric ulcer syndrome (excluding performance).
To learn more about what feed your horse needs, fill out a personalised diet plan today, to be emailed a detailed report all about your horse - available on our website (link in bio) or head on over to our nutritional library to learn more about how to feed horses with different conditions 💻
Thank you for sharing Dazzle’s story, Aimee!
#poweredbypurefeed #purefeed #thepurefeedcompany #equinemetabolicsyndrome

Meet @swintonequestrian & Dazzle! 🩵
Aimee shares with us her experience of equine metabolic syndrome(EMS) from symptoms to diagnosis to feeding.
We want to shine a light on EMS and be a source of expert education to help owners understand the condition and how best to help their horse.
We are proud to have a feed range suitable for horses with metabolic conditions including EMS, laminitis and equine gastric ulcer syndrome (excluding performance).
To learn more about what feed your horse needs, fill out a personalised diet plan today, to be emailed a detailed report all about your horse - available on our website (link in bio) or head on over to our nutritional library to learn more about how to feed horses with different conditions 💻
Thank you for sharing Dazzle’s story, Aimee!
#poweredbypurefeed #purefeed #thepurefeedcompany #equinemetabolicsyndrome
...
Did you know horses can swim?! 🏊
Carrying extra weight puts huge strain on a horse’s joints, tendons, and ligaments. Even gentle work can risk injury when there’s more bodyweight to move - and fast work to shift weight quickly can do more harm than good.
Swimming howver is a smart, low-impact way to boost fitness and burn calories without stressing joints 🤿
✨ The water supports the horse’s bodyweight
✨ It builds topline and improves cardio health
✨ It avoids concussion on joints and hooves
✨ It’s perfect for starting a safe weight-loss journey
If your horse needs to lose weight but struggles with traditional exercise, swimming could be a game-changer.
This is Biggs, who belongs to Ruth in the Pure Feed marketing team. Biggs was diagnosed with EMS last summer and with the help of Pure Feed as well as some swimming - he’s looking fantastic!
Swimming is great, but correct nutrition is a must have for this to work. Pure Feed offer a range of complete feeds suitable for horses with metabolic conditions such as laminitis, EMS and equine gastric ulcer syndrome (excluding performance).
To understand what your horse needs, fill out a FREE personalised diet plan on the Pure Feed website to be emailed a detailed report all about your horse as an individual 🩵
Thank you to @ardenequinepool for the video 💧
#thepurefeedcompany #purefeed #equineswimming #horseswimming #purefeeddietplan

Did you know horses can swim?! 🏊
Carrying extra weight puts huge strain on a horse’s joints, tendons, and ligaments. Even gentle work can risk injury when there’s more bodyweight to move - and fast work to shift weight quickly can do more harm than good.
Swimming howver is a smart, low-impact way to boost fitness and burn calories without stressing joints 🤿
✨ The water supports the horse’s bodyweight
✨ It builds topline and improves cardio health
✨ It avoids concussion on joints and hooves
✨ It’s perfect for starting a safe weight-loss journey
If your horse needs to lose weight but struggles with traditional exercise, swimming could be a game-changer.
This is Biggs, who belongs to Ruth in the Pure Feed marketing team. Biggs was diagnosed with EMS last summer and with the help of Pure Feed as well as some swimming - he’s looking fantastic!
Swimming is great, but correct nutrition is a must have for this to work. Pure Feed offer a range of complete feeds suitable for horses with metabolic conditions such as laminitis, EMS and equine gastric ulcer syndrome (excluding performance).
To understand what your horse needs, fill out a FREE personalised diet plan on the Pure Feed website to be emailed a detailed report all about your horse as an individual 🩵
Thank you to @ardenequinepool for the video 💧
#thepurefeedcompany #purefeed #equineswimming #horseswimming #purefeeddietplan
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Let`s shine a spotlight on an ingredient we use across ALL of our complete feeds ... grass pellets!
Our complete feeds are formulated to provide everything your horse needs, fibre, energy, vitamins and minerals!
Grass pellets are a nutrient-dense, highly digestible fibre source that supports gut health and slow-release energy💪
🔬 Gut Health & Digestion
✅ Supports hindgut fermentation for steady energy
✅ Helps good gut bacteria thrive, reducing digestive upset
✅ Aids hydration by improving water retention
🌾 Nutritional Benefits
✅ High-quality protein for muscle support
✅ Vitamin E for recovery & immune function
✅ Balanced minerals for bone strength
💡 Low-Starch, High-Fibre Alternative
✔️ Safe for ulcer-prone & laminitic horses
✔️ Supports stable insulin & blood sugar levels
✔️ No cereals, no molasses - just pure nutrition
Every ingredient in Pure Feed is carefully selected to work with your horse’s natural digestion - no fillers, just balanced, effective nutrition 🧪✨
#thepurefeedcompany #purefeed #grasspellets #allyoufeedislove

Let`s shine a spotlight on an ingredient we use across ALL of our complete feeds ... grass pellets!
Our complete feeds are formulated to provide everything your horse needs, fibre, energy, vitamins and minerals!
Grass pellets are a nutrient-dense, highly digestible fibre source that supports gut health and slow-release energy💪
🔬 Gut Health & Digestion
✅ Supports hindgut fermentation for steady energy
✅ Helps good gut bacteria thrive, reducing digestive upset
✅ Aids hydration by improving water retention
🌾 Nutritional Benefits
✅ High-quality protein for muscle support
✅ Vitamin E for recovery & immune function
✅ Balanced minerals for bone strength
💡 Low-Starch, High-Fibre Alternative
✔️ Safe for ulcer-prone & laminitic horses
✔️ Supports stable insulin & blood sugar levels
✔️ No cereals, no molasses - just pure nutrition
Every ingredient in Pure Feed is carefully selected to work with your horse’s natural digestion - no fillers, just balanced, effective nutrition 🧪✨
#thepurefeedcompany #purefeed #grasspellets #allyoufeedislove
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Want to know more about how Pure Feed is made? 🙌
We believe in feeding horses the way they evolved to eat. That means no fillers, no mould inhibitors, no molasses – just natural ingredients sourced from trusted farmers and suppliers who use sustainable practices.
And that’s just the tip of the iceberg! 🧊
For a deep dive into Pure Feed – including our nutrition philosophy, product range, ambassadors, and expert support – head over to our freshly refurbished website. 💻 Happy scrolling!
Got a question about Pure Feed? Drop it in the comments – we’d be more than happy to help! 🩵
#thepurefeedcompany #purefeed

Want to know more about how Pure Feed is made? 🙌
We believe in feeding horses the way they evolved to eat. That means no fillers, no mould inhibitors, no molasses – just natural ingredients sourced from trusted farmers and suppliers who use sustainable practices.
And that’s just the tip of the iceberg! 🧊
For a deep dive into Pure Feed – including our nutrition philosophy, product range, ambassadors, and expert support – head over to our freshly refurbished website. 💻 Happy scrolling!
Got a question about Pure Feed? Drop it in the comments – we’d be more than happy to help! 🩵
#thepurefeedcompany #purefeed
...
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
FAQs
All of our feeds, except Pure Performance, are suitable for laminitics. These feeds are formulated with low sugar and starch levels, which are crucial in managing laminitis. High sugar and starch intake can cause insulin spikes, leading to increased laminitic risk. Let’s take a look at each of our products from the complete range that is safe for laminitic horses:
Our Pure Balance, Pure Fibre Balance and Pure Easy are all suitable to feed to a horse or pony that may have previously had laminitis, or horses that have other conditions that require them to have a low sugar and starch diet. They are all fibre based and contain no molasses or wholegrain cereals. The combined sugar and starch level is 10% or less in these feeds, apart from our Pure Balance. Our Pure Balance has a slightly higher combined sugar and starch content, however it has a much smaller feeding rate so still only provides a small amount. They are all low calorie and will ensure that your horse is getting all the essential daily nutrients that they require, including vitamins and minerals. This is especially important for horses that have a history of laminitis for example and who may be on a restricted diet. Our Pure Working also has a combined sugar and starch level of 10%. The higher oil content of the Pure Working makes it suitable to feed to a horse that needs a low starch diet, due to laminitis for example, but that is also underweight and needs to gain some condition. Using oil in the feed helps to provide the horse with extra calories, in a safe way. Our Veteran range consists of our Pure Veteran Mix and Pure Veteran Pellets. Both of these feeds are suitable to feed to older horses that have previously had laminitis or other similar conditions that require them to have a low sugar and starch diet.
Pure Veteran Pellets are suitable for horses with dental issues or difficulty chewing. The pellets can be easily soaked to form a soft mash, making them much easier to eat for horses with compromised teeth. The formula is high in fibre, which is beneficial for digestion and maintaining a healthy gut, and is also low in sugar and starch, making it a safe option for older horses or those with specific dietary needs.
Easy to chew, easy to love. Shop Pure Veteran Pellets today for gentle veteran feeding.
Yes, all of our complete feeds are fortified with essential vitamins and minerals; they contain a balancer, gut balancer, biotin, and salt. This means that each of our complete feeds provides everything your horse needs in just one bag. The inclusion of these key ingredients ensures your horse receives balanced nutrition for overall health, hoof support, digestive function, and electrolyte balance, all in a single, easy-to-feed product.
For horses that tie up, any of our feeds are suitable, except for Pure Performance. We recommend feeding Pure Refuel alongside the base feed to provide additional support, including electrolytes, selenium, and other important nutrients that aid in muscle function and recovery. This combination helps to replenish what’s lost during exercise, promoting optimal muscle health and reducing the risk of tying up
Support muscle health and hydration. Shop Pure ReFuel today for low-starch, high-fibre nutrition with balanced electrolytes to prevent tying up and promote recovery.
Yes, we recommend soaking Pure Veteran Pellets to create a soft, palatable mash, especially for older horses with dental issues or difficulty chewing. Soaking also enhances digestibility and hydration.
While Pure Veteran Pellets don’t include any specific ingredients for joint support, they are pack full of omega 3 fatty acids, and anti-oxidants, both of which help support senior horses maintain comfort and movement!