Pure Veteran Pellets
£23.19
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Made in the UK
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Pure Veteran Pellets pack all the goodness of high-quality chaff, slow-release energy, and a complete balancer into a convenient pelleted form. When mixed with water, they form a soft mash, ideal for older horses with dental issues, ready in just 15 minutes…read more
Each bag contains
- High quality fibre
- Slow release calories and energy
- Elevated levels of vitamins and minerals
- Easily digestible protein
- Added pre- and pro-biotics for gut support
- Biotin for strong hooves and a shiny coat
Description
Pure Veteran Pellets are the ideal choice for older horses who need a mash but with all the benefits of a traditional feed mix. These pellets offer the same high nutritional value, but in a more convenient, easy-to-feed form - perfect for fussy eaters. Formulated with higher levels of vitamins and minerals to support aging digestive systems, Pure Veteran Pellets help counteract reduced nutrient absorption in senior horses. They contain slow-release calories to maintain condition, while easily digestible protein supports muscle tone and topline.
Low in sugar and starch, Pure Veteran Pellets are suitable for horses with metabolic issues like laminitis. Simply soak the pellets with two parts water to one part feed until a soft mash forms - ready in 15 minutes, or are even fluffier after an hour.
Feeding rate:
400-600g per 100kg body weight per day depending on condition and work done.
Supplied in a 15kg bag.
Nutritional Analysis
| Digestible Energy | 9.57MJ/kg | Vitamin B2 | 18mg/kg | Manganese | 45mg/kg |
| Protein | 11% | Vitamin B6 | 16mg/kg | Copper | 30mg/kg |
| Oil | 5% | Vitamin B12 | 0.1mg/kg | Zinc | 60mg/kg |
| Fibre | 24% | Vitamin C | 12mg/kg | Selenium | 0.3mg/kg |
| Starch | 7% | Vitamin D3 | 1500iu/kg | Iodine | 0.45mg/kg |
| Naturally occurring sugar | 2.5% | Vitamin E | 301.2mg/kg | Salt | 0.9% |
| Calcium | 1% | Vitamin K | 3mg/kg | Lysine | 8.4g/kg |
| Phosphorus | 0.5% | Folic Acid | 19mg/kg | Methionine | 14.8g/kg |
| Magnesium | 3g/kg | Biotin | 5mg/kg | Choline | 19mg/kg |
| Vitamin A | 9000iu/kg | Niacin | 50mg/kg | Profeed | 10g/kg |
| Vitamin B1 | 21.3mg/kg | Naturally occurring Iron | 166mg/kg |
Ingredients
- Soya Hulls (GM)
- Oatfeed Pellets
- Unmolassed Sugar Beet
- Wheatfeed
- Micronised Linseed
- Vitamins & Minerals
- Di-calcium Phosphate
- Fructo-oligosaccharides
- Salt
- Vistacell Yeast
Additives: Vitamins: Vitamin A 3a627a retinyl acetate 9000 iu/kg, Vitamin D3 3a671 cholecalciferol 1500 iu/kg, Vitamin E 3a700 all rac alpha tocopherol 300 mg/kg Compounds of trace elements: Copper 30mg/kg from Copper (II) Sulphate Pentahydrate (3b405), Zinc 59.4mg/kg from Zinc Oxide (3b603), Iodine 0.5mg/kg from Calcium Iodate (3b202), Selenium 0.338mg/kg from Sodium Selenite (3b801), Manganese 46.2 mg/kg from Manganese (II) Oxide (3b502). Amino acids: L-Lysine (3c322) 3.04g/kg DL-Methionine (3c301) 0.75g/kg, Binders, anti-caking agents and coagulants: Lignosulphate E565 as an aid to pelleting Gut Flora stabilisers: Saccharomyces cerevisiae MUCL 39885 (4b1710) 37.5 billion CFU/ kg.
Free from:
- Molasses
- Wholegrain Cereals
- Alfalfa
- Nutritionally Improved Straw (NIS)
A complementary feed for horses. For equine use only, do not feed to sheep.
Shipping
Delivery to Mainland UK is free for orders of 15 bags and over (except in some postal areas). There is a delivery charge for orders less than 15 bags. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.
LOVED BY MANY
Convenient, Complete Nutrition in Every Pellet
As horses age, their digestive efficiency decreases, making it harder for them to absorb essential nutrients. Pure Veteran Pellets are specifically formulated to address these challenges, packing all the goodness of slow-release calories, high-quality protein, and elevated vitamins and minerals into a convenient pelleted form. These pellets support muscle tone, topline, and overall condition, making it easier to maintain weight. Ideal for older horses with dental issues, the pellets can be soaked into a soft mash, ensuring they can comfortably eat.
Naturally Sourced, Planet-Friendly Feeding
At the Pure Feed Company, sustainability and natural, clean feeding go hand in hand. Our feeds are made with high-quality, wholesome ingredients, free from artificial additives, to support your horse, naturally. We prioritise responsibly sourced materials and eco-friendly packaging, ensuring our products are as kind to the planet as they are to your horse.
Every Bag, Every Batch - Guaranteed Quality
We are proud to be both NOPS and UFAS certified, ensuring the highest standards of quality and safety in our products. The BETA NOPS (Naturally Occurring Prohibited Substances) certification guarantees that our feeds are carefully formulated and tested to minimise the risk of contamination, making them suitable for competition horses. Our UFAS (Universal Feed Assurance Scheme) certification means that we follow strict manufacturing processes, ensuring full traceability and consistency in every bag. These accreditations reflect our commitment to providing reliable nutrition that horse owners can trust.
What people say
SCIENCE + NUTRITION = RESULTS
Created by Science
Meticulously formulated by equine scientists, each product is the result of scientific research.
Premium Nutrition
We only use high-quality ingredients and a focus on high fibre natural feeds.
World Class Results
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
Hundreds of people love our feeds
Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:
✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!
Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵
Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:
✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!
Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵
✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛
Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!
💡 Tip: Keep an eye on their weight and behaviour during the transition
Ready to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today!
✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛
Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!
💡 Tip: Keep an eye on their weight and behaviour during the transition
Ready to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today!
Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.
💚 Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.
💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.
💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.
Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎
Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.
💚 Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.
💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.
💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.
Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎
Myth: “Ulcers only affect racehorses or horses in heavy work.”
Fact: Gastric ulcers are very common, especially in performance horses. Studies show:
• Up to 80–100% of racehorses in training may have ulcers
• Around 40–60% of competition or performance horses
• Even some leisure horses are affected, around 30–40% in surveys
Ulcers often develop not just from workload, but from long gaps without forage, sudden diet changes, stress, and travel. Many horses show subtle signs rather than obvious discomfort, such as an inconsistent appetite, grumpiness, girth sensitivity, or changes in performance.
✨ Key takeaway: Ulcers are common, but not inevitable. Thoughtful feeding and management can reduce the risk and a support long-term normal gastric enviroment.
📩 If you’re unsure how to support your horse’s digestive health, our team can help build a feeding plan tailored to their needs
Myth: “Ulcers only affect racehorses or horses in heavy work.”
Fact: Gastric ulcers are very common, especially in performance horses. Studies show:
• Up to 80–100% of racehorses in training may have ulcers
• Around 40–60% of competition or performance horses
• Even some leisure horses are affected, around 30–40% in surveys
Ulcers often develop not just from workload, but from long gaps without forage, sudden diet changes, stress, and travel. Many horses show subtle signs rather than obvious discomfort, such as an inconsistent appetite, grumpiness, girth sensitivity, or changes in performance.
✨ Key takeaway: Ulcers are common, but not inevitable. Thoughtful feeding and management can reduce the risk and a support long-term normal gastric enviroment.
📩 If you’re unsure how to support your horse’s digestive health, our team can help build a feeding plan tailored to their needs
Power through every ride with Pure Working:
💙 Medium-calorie, naturally balanced feed designed for horses in regular work.
💙 Rapeseed oil and superfibres provide sustained energy
💙 High-quality protein and key amino acids support topline
💙 Pre- and probiotics promote a normal gut
💙 Biotin helps maintain strong hooves.
Want to see the difference Pure Working can make? Locate a stockist near you; 🔗 link in bio
Power through every ride with Pure Working:
💙 Medium-calorie, naturally balanced feed designed for horses in regular work.
💙 Rapeseed oil and superfibres provide sustained energy
💙 High-quality protein and key amino acids support topline
💙 Pre- and probiotics promote a normal gut
💙 Biotin helps maintain strong hooves.
Want to see the difference Pure Working can make? Locate a stockist near you; 🔗 link in bio
Horses don’t work at the same intensity every day, so why should their feed stay the same?
Every feed in the Pure Feed range is built on the same carefully selected ingredient base.
The difference? Energy and calorie level.
That means you can move up or down the range as workload changes, without changing ingredients, upsetting digestion, or starting again.
✔️ Same ingredients
✔️ Same micronutrition
✔️ Different levels to suit the day
From rest days to competition days, it’s one feed system that adapts to your horse’s week.
💡 Tap our bio for a personalised diet plan today!
Horses don’t work at the same intensity every day, so why should their feed stay the same?
Every feed in the Pure Feed range is built on the same carefully selected ingredient base.
The difference? Energy and calorie level.
That means you can move up or down the range as workload changes, without changing ingredients, upsetting digestion, or starting again.
✔️ Same ingredients
✔️ Same micronutrition
✔️ Different levels to suit the day
From rest days to competition days, it’s one feed system that adapts to your horse’s week.
💡 Tap our bio for a personalised diet plan today!
Some horses react when the girth is tightened, and it’s not just “being tricky.” The reason often comes down to stomach discomfort.
Horses produce stomach acid constantly, even when they’re not eating. Unlike humans, their stomachs aren’t designed to be empty for long periods. When a horse’s stomach is empty, or its gut is upset, the acid can irritate the stomach lining.
Tightening the girth puts pressure on the lower ribcage and stomach area, which can trigger discomfort or pain, causing the horse to squirm, nip at the girth, or resist being tacked up.
Supporting your horse with a fibre-rich diet, consistent feeding schedule, and careful tack fitting can help reduce this type of sensitivity, making tacking up a calmer, more comfortable experience.
💡 Have you noticed a difference when switching to Pure Feed? Let us know!
Some horses react when the girth is tightened, and it’s not just “being tricky.” The reason often comes down to stomach discomfort.
Horses produce stomach acid constantly, even when they’re not eating. Unlike humans, their stomachs aren’t designed to be empty for long periods. When a horse’s stomach is empty, or its gut is upset, the acid can irritate the stomach lining.
Tightening the girth puts pressure on the lower ribcage and stomach area, which can trigger discomfort or pain, causing the horse to squirm, nip at the girth, or resist being tacked up.
Supporting your horse with a fibre-rich diet, consistent feeding schedule, and careful tack fitting can help reduce this type of sensitivity, making tacking up a calmer, more comfortable experience.
💡 Have you noticed a difference when switching to Pure Feed? Let us know!
At Pure Feed, almost our entire complete feed range is cereal-free; from Pure Balance to Pure Condition Mix, giving you a low-starch, gut-friendly option✨
Only our Pure Performance contains cereals, as it`s designed for horses in heavy work who need extra energy.
Why does this matter? Because high-sugar, high-starch feeds can cause a whole host of problems:
🔥 Spikes in stomach acid → gut irritation
⚡ Fizzy, unpredictable behaviour
⚖ Weight gain or uneven condition
💥 Energy crashes mid-work
👉 Not sure where to start? Let our Pure Feed diet plan help you find the best feed for your horse’s gut
At Pure Feed, almost our entire complete feed range is cereal-free; from Pure Balance to Pure Condition Mix, giving you a low-starch, gut-friendly option✨
Only our Pure Performance contains cereals, as it`s designed for horses in heavy work who need extra energy.
Why does this matter? Because high-sugar, high-starch feeds can cause a whole host of problems:
🔥 Spikes in stomach acid → gut irritation
⚡ Fizzy, unpredictable behaviour
⚖ Weight gain or uneven condition
💥 Energy crashes mid-work
👉 Not sure where to start? Let our Pure Feed diet plan help you find the best feed for your horse’s gut
Riboflavin (B2) is your horse’s energy converter 👉 turning carbs, fats, and protein into fuel for work, growth, and recovery. It also supports:
• Skin, coat & hooves
• Tissue repair & cellular growth
• Antioxidant protection
Even if your horse looks fine, stress, work, travel, or seasonal changes can increase B2 requirements.
✅ The simple solution: Pure Feed complete feeds, formulated to deliver consistent B2 and other essential nutrients every day.
Take the guesswork out of feeding 👉 use our Pure Feed diet plan to make sure your horse is getting exactly what it needs to thrive. 🔗 Link in bio
Riboflavin (B2) is your horse’s energy converter 👉 turning carbs, fats, and protein into fuel for work, growth, and recovery. It also supports:
• Skin, coat & hooves
• Tissue repair & cellular growth
• Antioxidant protection
Even if your horse looks fine, stress, work, travel, or seasonal changes can increase B2 requirements.
✅ The simple solution: Pure Feed complete feeds, formulated to deliver consistent B2 and other essential nutrients every day.
Take the guesswork out of feeding 👉 use our Pure Feed diet plan to make sure your horse is getting exactly what it needs to thrive. 🔗 Link in bio
What do they say - never work with animals 🫣
It`s our fault, really, for making Refuel so delicious that Aimee`s stunning horse Joey couldn`t resist trying to steal a bite 🍒 😂
What do they say - never work with animals 🫣
It`s our fault, really, for making Refuel so delicious that Aimee`s stunning horse Joey couldn`t resist trying to steal a bite 🍒 😂
Good nutrition is about the details. 🐎
That’s why all of our complete feeds contain biotin as part of their carefully balanced formulation.
Pure Feed complete feeds are designed to provide horses with the vitamins, minerals and nutrients they need in one balanced ration, making feeding simple while supporting overall wellbeing.
Whether you’re feeding a good doer, a performance horse or a veteran, you can be confident they’re getting complete, balanced nutrition in every bag.
💬 Hands up if you love a feed that keeps things simple at feeding time.
Good nutrition is about the details. 🐎
That’s why all of our complete feeds contain biotin as part of their carefully balanced formulation.
Pure Feed complete feeds are designed to provide horses with the vitamins, minerals and nutrients they need in one balanced ration, making feeding simple while supporting overall wellbeing.
Whether you’re feeding a good doer, a performance horse or a veteran, you can be confident they’re getting complete, balanced nutrition in every bag.
💬 Hands up if you love a feed that keeps things simple at feeding time.
Do you feed before riding? 🥕
Even a small amount of Pure Feed forms a light layer of fibre in your horse’s stomach. The chaff encourages chewing, which produces saliva 👉 a natural buffer against stomach acid. This “fibre mat” helps shield the sensitive upper stomach lining from acid splash during exercise.
Just a small feed 30–60 minutes before your ride can make your horse more comfortable, focused, and ready to perform 🐴✨
Do you feed before riding? 🥕
Even a small amount of Pure Feed forms a light layer of fibre in your horse’s stomach. The chaff encourages chewing, which produces saliva 👉 a natural buffer against stomach acid. This “fibre mat” helps shield the sensitive upper stomach lining from acid splash during exercise.
Just a small feed 30–60 minutes before your ride can make your horse more comfortable, focused, and ready to perform 🐴✨
Do you have a good doer who gains weight just by looking at food, but could do with a little extra oomph in the saddle? 🐎✨
We might have the perfect solution! Combine two of our feeds:
Pure Balance – our low-calorie, high-spec balancer, fed at the full recommended serving.
Pure Performance – add just half a scoop when you ride or whenever extra energy is needed.
The result? Fast-release energy from Pure Performance to get your horse moving, without tipping the calorie balance, plus all the vitamins, minerals and extra goodness from Pure Balance to keep them feeling great inside and out!
🙌 Hands up who else has a good doer that gains weight just by looking at food?
Do you have a good doer who gains weight just by looking at food, but could do with a little extra oomph in the saddle? 🐎✨
We might have the perfect solution! Combine two of our feeds:
Pure Balance – our low-calorie, high-spec balancer, fed at the full recommended serving.
Pure Performance – add just half a scoop when you ride or whenever extra energy is needed.
The result? Fast-release energy from Pure Performance to get your horse moving, without tipping the calorie balance, plus all the vitamins, minerals and extra goodness from Pure Balance to keep them feeling great inside and out!
🙌 Hands up who else has a good doer that gains weight just by looking at food?
⚡ Does your horse need slow-release or fast-release energy? 🐎
Not all energy in horse feed behaves the same way, and it can make a big difference to how your horse feels and performs.
Feeds high in starch and sugar can provide quick-release energy. For some horses, that can mean extra sparkle you weren’t quite asking for.
Energy from fibre and oil, on the other hand, is released more slowly. That means steady stamina, better focus and controlled energy, ideal for horses in work without the unwanted fizz.
At Pure Feed, our complete feeds are built around fibre-based, slow-release energy, so you can fuel performance while helping keep your horse balanced and rideable.
💬 We’d love to know: Have you found certain feeds suit your horse better than others? Let us know below 👇
If you’re unsure what’s best for your horse, you can also get a free personalised recommendation using our online Diet Plan 💙
⚡ Does your horse need slow-release or fast-release energy? 🐎
Not all energy in horse feed behaves the same way, and it can make a big difference to how your horse feels and performs.
Feeds high in starch and sugar can provide quick-release energy. For some horses, that can mean extra sparkle you weren’t quite asking for.
Energy from fibre and oil, on the other hand, is released more slowly. That means steady stamina, better focus and controlled energy, ideal for horses in work without the unwanted fizz.
At Pure Feed, our complete feeds are built around fibre-based, slow-release energy, so you can fuel performance while helping keep your horse balanced and rideable.
💬 We’d love to know: Have you found certain feeds suit your horse better than others? Let us know below 👇
If you’re unsure what’s best for your horse, you can also get a free personalised recommendation using our online Diet Plan 💙
Your horse’s gut does a lot more than just “digest feed” ➡️ it’s responsible for nutrient absorption, immune support, behaviour, condition, performance… everything starts there.
The horse’s digestive system is designed for a near-constant intake of fibre, with fermentation in the hindgut supplying a significant proportion of their energy. When diets are high in starch or contain unnecessary additives, we can disrupt that delicate microbial balance and that’s when we start to see issues with condition, behaviour and consistency.
At Pure Feed, every formulation is built around supporting optimal digestive function. Our feeds are:
• Molasses free
• Cereal free (bar our Pure Performance)
• Alfalfa free
• Mould inhibitor free
Instead of relying on cereals for energy, we use highly digestible fibre sources and oil to provide slow-release energy that works in harmony with the hindgut. Each feed is fully balanced with vitamins and minerals, so you’re not layering multiple products on top.
The result? A more stable energy profile, efficient nutrient utilisation, and support for the microbiome. All from a feeding system designed to reflect how horses are meant to eat.
Every horse is different; let us build a diet plan that actually suits yours. Comment PLAN below to recieve a link to our diet plan service 🩵
Your horse’s gut does a lot more than just “digest feed” ➡️ it’s responsible for nutrient absorption, immune support, behaviour, condition, performance… everything starts there.
The horse’s digestive system is designed for a near-constant intake of fibre, with fermentation in the hindgut supplying a significant proportion of their energy. When diets are high in starch or contain unnecessary additives, we can disrupt that delicate microbial balance and that’s when we start to see issues with condition, behaviour and consistency.
At Pure Feed, every formulation is built around supporting optimal digestive function. Our feeds are:
• Molasses free
• Cereal free (bar our Pure Performance)
• Alfalfa free
• Mould inhibitor free
Instead of relying on cereals for energy, we use highly digestible fibre sources and oil to provide slow-release energy that works in harmony with the hindgut. Each feed is fully balanced with vitamins and minerals, so you’re not layering multiple products on top.
The result? A more stable energy profile, efficient nutrient utilisation, and support for the microbiome. All from a feeding system designed to reflect how horses are meant to eat.
Every horse is different; let us build a diet plan that actually suits yours. Comment PLAN below to recieve a link to our diet plan service 🩵
Not too much, not too little – just right. 🐴
Pure Working sits perfectly in our Pure Feed range as a medium-calorie, medium-level feed, ideal for horses in regular work or those on box rest who need extra support gaining weight. Balanced, gut-friendly, and designed to keep your horse in top condition without overdoing it.
Not too much, not too little – just right. 🐴
Pure Working sits perfectly in our Pure Feed range as a medium-calorie, medium-level feed, ideal for horses in regular work or those on box rest who need extra support gaining weight. Balanced, gut-friendly, and designed to keep your horse in top condition without overdoing it.
Your feed board shouldn’t look like a chemistry lab 🧪
Yet here we are: tubs, balancers, 3 chaffs, multiple supplements… and still guessing if your horse is actually getting what they need.
With Pure Feed, it’s simple:
✅ One feed
✅ One scoop
✅ Everything your horse needs — perfectly balanced, every time
Less clutter, less guesswork.
🔗 Click the link in bio for our free diet plan tool to make feeding this easy.
Your feed board shouldn’t look like a chemistry lab 🧪
Yet here we are: tubs, balancers, 3 chaffs, multiple supplements… and still guessing if your horse is actually getting what they need.
With Pure Feed, it’s simple:
✅ One feed
✅ One scoop
✅ Everything your horse needs — perfectly balanced, every time
Less clutter, less guesswork.
🔗 Click the link in bio for our free diet plan tool to make feeding this easy.
Many horse owners focus on feed labels and see “<10% sugar + starch” and assume it’s automatically safe for any horse. But the truth is, percentage values alone don’t give the full picture. What really matters is the actual grams of sugar and starch a horse consumes per meal relative to their bodyweight.
Here’s an example:
Feed A: 10% sugar + starch, fed at 500g → 50g sugar + starch
Feed B: 10% sugar + starch, fed at 2kg → 200g sugar + starch
Even though both feeds have the same percentage, Feed B delivers four times more sugar and starch in one meal. That’s a huge difference for your horse’s digestion, energy levels, and risk of conditions like laminitis or colic.
Breaking feed into smaller, more frequent meals keeps sugar and starch intake lower at any one time, supporting stable energy levels and better digestive health. Nutritionists always calculate sugar and starch per kg of bodyweight per meal, not just per day, and consider the whole diet, including forage, treats, and grazing.
💡 Try calculating your horse’s sugar + starch intake this week
Many horse owners focus on feed labels and see “<10% sugar + starch” and assume it’s automatically safe for any horse. But the truth is, percentage values alone don’t give the full picture. What really matters is the actual grams of sugar and starch a horse consumes per meal relative to their bodyweight.
Here’s an example:
Feed A: 10% sugar + starch, fed at 500g → 50g sugar + starch
Feed B: 10% sugar + starch, fed at 2kg → 200g sugar + starch
Even though both feeds have the same percentage, Feed B delivers four times more sugar and starch in one meal. That’s a huge difference for your horse’s digestion, energy levels, and risk of conditions like laminitis or colic.
Breaking feed into smaller, more frequent meals keeps sugar and starch intake lower at any one time, supporting stable energy levels and better digestive health. Nutritionists always calculate sugar and starch per kg of bodyweight per meal, not just per day, and consider the whole diet, including forage, treats, and grazing.
💡 Try calculating your horse’s sugar + starch intake this week
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
