See our 500+ reviews on Trustpilot

My Account

Stockists

FAQs

Contact Us

01458 333 333

Support

Pure Veteran Mix

£22.64

Made in the UK

Pour la version française, cliquez ici

Voor Nederlands, klik hier

Pure Veteran Mix is specially formulated to meet the changing needs of older horses, all in one convenient bag. It features a soft, easy-to-chew chop and elevated levels of vitamins, minerals, and quality protein to support condition, muscle maintenance, and overall vitality as horses age… read more

Buy 1 - 28 pieces
£22.64
Total:
£22.64
Buy 29 - 47 pieces and save 7%
£22.64
£21.03
Total:
Buy 48+ pieces and save 12%
£22.64
£19.99
Total:
x

Each bag contains

  • Easy to chew fibre sources
  • Elevated levels of vitamins and minerals
  • Easy to digest protein to support topline
  • Slow release calories and energy
  • Pre- and pro-biotics for gut support
  • Biotin for strong hoofs and a shiny coat
Description

Pure Veteran Mix is designed for senior horses that need extra support maintaining condition or are still in regular work. It provides a ration of slow-release calories to help maintain weight or fuel their work. Older horses generally have a higher requirement for vitamins and minerals due to decreased efficiency of absorption in their gut. Therefore, Pure Veteran Mix contains elevated levels of vitamins and minerals to help with this. With easily digestible protein sources, it helps support muscle tone and topline. Low in sugar and starch, Pure Veteran Mix is also ideal for horses that have had laminitis or need a low-sugar, low-starch diet.

If your veteran horse also struggles to chew chaff, but doesn't need a pelleted feed just yet - don't worry! Pure Veteran Mix uses a soft chop, making it easier for older horses to chew. With a built-in balancer tailored for senior horses, this feed contains everything your horse needs, making it simple to buy, easy to feed, and excellent value.

Feeding rate

400-600g per 100kg of body weight depending on condition and work done.

Supplied in a 15kg bag.

Nutritional Analysis
Digestible Energy10MJ/kgVitamin B218mg/kgCopper44mg/kg
Protein14%Vitamin B618mg/kgManganese124mg/kg
Oil7%Vitamin B120.1mg/kgZinc109mg/kg
Fibre37%Vitamin C14mg/kgSelenium0.4mg/kg
Starch3%Vitamin D31772iu/kgIodine0.6mg/kg
Naturally occurring sugar6%Vitamin E354mg/kgSalt1.2%
Calcium1%Vitamin K3.5mg/kgLysine5.2g/kg
Phosphorus0.4%Folic Acid21mg/kgMethionine1.1g/kg
Magnesium2.7g/kgBiotin5.3mg/kgCholine35mg/kg
Vitamin A10630iu/kgNiacin21mg/kgFibroFOS 603.5g/kg
Vitamin B122mg/kgNaturally ocurring Iron349mg/kg
Ingredients

Composition:

  • Grass Pellets
  • Grass Chaff
  • Oatstraw Chaff
  • Oatfeed Pellets
  • Unmolassed Sugar Beet Flakes
  • Rapeseed Oil
  • Wheatfeed
  • Sunflower ext
  • Dark Distiller Grains
  • Full Fat Linseed Meal
  • Vitamins & Minerals
  • Limestone
  • Di-calcium Phosphate
  • Fructo-oligosaccharides
  • Sodium Chloride
  • Vistacell Yeast

Additives: Vitamins: Vitamin A 3a627a retinyl acetate 10630 iu/kg, Vitamin D3 3a671 cholecalciferol 1771 iu/kg, Vitamin E 3a700 all rac alpha tocopherol 354 iu/kg Compounds of trace elements: Copper (II) Sulphate Pentahydrate (3b405) 44mg/kg, Zinc Oxide (3b603) 95mg/kg, Calcium Iodate (3b202) 0.8mg/kg, Sodium Selenite (3b801) 0.9mg/kg, Manganese Oxide (3b502) 95mg/kg, Amino acids: L-Lysine (3c322) 3500mg/kg, DL-Methionine (3c301) 890mg/kg. Zootechnical additives: Gut Flora stabilisers: Saccharomyces cerevisiae MUCL39885 (4b1710) 6 billion CFU/kg

Free from:

  • Molasses
  • Wholegrain Cereals
  • Alfalfa
  • Soya
  • Nutritionally Improved Straw (NIS)

A complementary feed for horses. For equine use only, do not feed to sheep.

Shipping

Delivery to Mainland UK is free for orders of 15 bags and over (except in some postal areas). There is a delivery charge for orders less than 15 bags. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.

LOVED BY MANY

Specifcally Formulated

As horses age, their digestive efficiency decreases, making it harder for them to absorb essential nutrients. Pure Veteran Mix is specifically designed to address these challenges, with increased levels of vitamins, minerals, and easily digestible protein to support muscle tone, topline, and overall condition.

Naturally Sourced, Planet-Friendly Feeding

At the Pure Feed Company, sustainability and natural, clean feeding go hand in hand. Our feeds are made with high-quality, wholesome ingredients, free from artificial additives, to support your horse, naturally. We prioritise responsibly sourced materials and eco-friendly packaging, ensuring our products are as kind to the planet as they are to your horse.

Every Bag, Every Batch - Guaranteed Quality

We are proud to be both NOPS and UFAS certified, ensuring the highest standards of quality and safety in our products. The BETA NOPS (Naturally Occurring Prohibited Substances) certification guarantees that our feeds are carefully formulated and tested to minimise the risk of contamination, making them suitable for competition horses. Our UFAS (Universal Feed Assurance Scheme) certification means that we follow strict manufacturing processes, ensuring full traceability and consistency in every bag. These accreditations reflect our commitment to providing reliable nutrition that horse owners can trust. 

What people say 

 

A much easier way of feeding
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been ...
Read More
Cerys
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been giving her and so far she's loving it! It's a much easier way of feeding, very impressed!
A much easier way of feeding
Cerys
Loving Pure Feed and his tummy is too!
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next ...
Read More
Sue
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next order. He's having some time off to get some weight on and is out on some grass in the middle of the tracks during the day. Thanks so much Pure Feed!
Loving Pure Feed and his tummy is too!
Sue
A huge improvement in her temperament and skin!
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
Sabrina
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
A huge improvement in her temperament and skin!
Sabrina
My pony has never looked or moved better!
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure ...
Read More
Polly
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure veteran and his coat and weight maintenance was superb. With the two new ponies we have started to transition them over to the feeds recommended in the diet plan and they seem very happy. It is so reassuring to know that the ponies are getting everything that they need from your feed. So thank you and for all of your advice and knowledge.
My pony has never looked or moved better!
Polly
All look marvellous!
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
Joyce Simpson
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
All look marvellous!
Joyce Simpson
I can see a huge difference and improvement
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on ...
Read More
Sophie Ferragut
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on money al around. Loving your product!
I can see a huge difference and improvement
Sophie Ferragut
A brilliant system
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
Aletheia Gardiner
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
A brilliant system
Aletheia Gardiner
Genuinely really impressed with Pure Feed!
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of ...
Read More
Emma McFarlane
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of the main reasons I decided to try it!
Genuinely really impressed with Pure Feed!
Emma McFarlane
Wish I'd found it sooner!
It's so simple!.
Leah William
It's so simple!.
Wish I'd found it sooner!
Leah William
Pure Feed transformed my horse!
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Sara Constable
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Pure Feed transformed my horse!
Sara Constable

SCIENCE + NUTRITION = RESULTS

Created by Science

Meticulously formulated by equine scientists, each product is the result of scientific research.

Premium Nutrition

We only use high-quality ingredients and a focus on high fibre natural feeds.

World Class Results

Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.

Hundreds of people love our feeds

A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW VVery big congratulations to all the other competitors today.The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags  #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵See you tomorrow 👋#poweredbypurefeed @horse_event5

A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!

🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW V

Very big congratulations to all the other competitors today.

The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒

Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵

See you tomorrow 👋

#poweredbypurefeed @horse_event5
...

71 1
Who recognises this face? 👀It was great to see Meg aka @elphick.event.ponies  on the Pure Feed stand a few months ago at Swalcliffe, making the most of our selfie board! 📸We’re now getting ready for Broadway ODE, run by our friends at @horse_event5 – and we’d love to see you there! Come and say hi to the Pure Feed team and grab your FREE sample of ReFuel, our recovery and rehydration mash that’s perfect after a day of competing 🐴💦✨ Don’t miss our social media competition!
If you're heading to any Horse Events competitions this season, snap a pic of your horse enjoying ReFuel or in our selfie board as demonstrated by Meg, post it on your socials, tag us and use the hashtags:
#refuelwithpurefeed #purefeedhorseeventsYou'll be in with a chance of winning a bundle worth up to £200, including a Pure Feed saddle pad you can’t get anywhere else!📍 See you at the stand and good luck!#thepurefeedcompany #purefeed #horseevents #elphickeventponies #poweredbypurefeed

Who recognises this face? 👀

It was great to see Meg aka @elphick.event.ponies on the Pure Feed stand a few months ago at Swalcliffe, making the most of our selfie board! 📸

We’re now getting ready for Broadway ODE, run by our friends at @horse_event5 – and we’d love to see you there! Come and say hi to the Pure Feed team and grab your FREE sample of ReFuel, our recovery and rehydration mash that’s perfect after a day of competing 🐴💦

✨ Don’t miss our social media competition!
If you`re heading to any Horse Events competitions this season, snap a pic of your horse enjoying ReFuel or in our selfie board as demonstrated by Meg, post it on your socials, tag us and use the hashtags:
#refuelwithpurefeed #purefeedhorseevents

You`ll be in with a chance of winning a bundle worth up to £200, including a Pure Feed saddle pad you can’t get anywhere else!

📍 See you at the stand and good luck!

#thepurefeedcompany #purefeed #horseevents #elphickeventponies #poweredbypurefeed
...

79 0
Pure Stud is for:
👶 Foals & yearlings (up to 2 years)
🤰 Broodmares (last 3 months of pregnancy + 3 months post-foaling)
🧬 Breeding stallionsWith amino acids for tissue growth, chelated minerals for bone strength, and slow-release energy from fibre and oil - not sugar - it’s complete, balanced, and built for the job.To learn more about stud and have a deep dive into the ingredients and nutritional analysis, head on over to our website. It’s all there! 🩷#thepurefeedcompany #purefeed #purestud

Pure Stud is for:
👶 Foals & yearlings (up to 2 years)
🤰 Broodmares (last 3 months of pregnancy + 3 months post-foaling)
🧬 Breeding stallions

With amino acids for tissue growth, chelated minerals for bone strength, and slow-release energy from fibre and oil - not sugar - it’s complete, balanced, and built for the job.

To learn more about stud and have a deep dive into the ingredients and nutritional analysis, head on over to our website. It’s all there! 🩷

#thepurefeedcompany #purefeed #purestud
...

48 2
Meet Sahara 👋Sahara has been #poweredbypurefeed this season with Pure Performance, Condition Mix, Linseed & ReFuel. The beauty of Pure Feed is the core ingredients remain the same. Joel has the option to go up the calorie scale whenever he wants - Performance on event days for quick released power and then Condition Mix when he feels she may not need as much energy. Plus Joel adds a mug of Pure Linseed to Sahara’s feed for a highly concentrated source of slow-release energy & protein to help when she needs a little bit ‘extra’. After xc, Sahara then has a bowl of ReFuel to rehydrate and replenish lost electrolytes ⚡️Joel has been smashing his season so far and we can’t wait to see what’s still to come 💪Want to know about what your horse needs? Fill out our FREE personalised diet plan forms to be emailed a detailed report about your horse 🐎 link in bio🎥 - @ruthpotterpr
🐎 - @joelsebhart#thepurefeedcompany #purefeed #eventing #eventer

Meet Sahara 👋

Sahara has been #poweredbypurefeed this season with Pure Performance, Condition Mix, Linseed & ReFuel. 

The beauty of Pure Feed is the core ingredients remain the same. Joel has the option to go up the calorie scale whenever he wants - Performance on event days for quick released power and then Condition Mix when he feels she may not need as much energy. Plus Joel adds a mug of Pure Linseed to Sahara’s feed for a highly concentrated source of slow-release energy & protein to help when she needs a little bit ‘extra’. 

After xc, Sahara then has a bowl of ReFuel to rehydrate and replenish lost electrolytes ⚡️

Joel has been smashing his season so far and we can’t wait to see what’s still to come 💪

Want to know about what your horse needs? Fill out our FREE personalised diet plan forms to be emailed a detailed report about your horse 🐎 link in bio

🎥 - @ruthpotterpr
🐎 - @joelsebhart

#thepurefeedcompany #purefeed #eventing #eventer
...

161 2
Testimonial Time - Meet Daed! 🩵We were delighted to receive this heart-warming message from Pam about her 31-year-old horse, Daed, who’s been with her since he was a yearling (so sweet).After struggling with condition loss over winter due to dental issues and not being able to eat hay, Pam spoke to an equine nutritionist at a feed store, who recommended our Pure Veteran Mix. Despite Daed being a notoriously fussy eater, he absolutely loved it - and after just a few weeks, Pam saw an incredible transformation in his condition 🌟Nutrition plays a vital role in supporting older horses, especially as their digestion slows and dental challenges arise. That’s why we created our Veteran Mix and Veteran Pellets - designed to be palatable, digestible, and supportive of ageing equine bodies.Pam even shared that her vet, who’s known Daed for over 25 years, was amazed by how fantastic he looked and how shiny his coat was! ✨Thank you, Pam, for sharing your story and letting us be part of Daed’s golden years 📸Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.#thepurefeedcompany #purefeed #veteranhorses #veteranmix #poweredbypurefeed

Testimonial Time - Meet Daed! 🩵

We were delighted to receive this heart-warming message from Pam about her 31-year-old horse, Daed, who’s been with her since he was a yearling (so sweet).

After struggling with condition loss over winter due to dental issues and not being able to eat hay, Pam spoke to an equine nutritionist at a feed store, who recommended our Pure Veteran Mix. Despite Daed being a notoriously fussy eater, he absolutely loved it - and after just a few weeks, Pam saw an incredible transformation in his condition 🌟

Nutrition plays a vital role in supporting older horses, especially as their digestion slows and dental challenges arise. That’s why we created our Veteran Mix and Veteran Pellets - designed to be palatable, digestible, and supportive of ageing equine bodies.

Pam even shared that her vet, who’s known Daed for over 25 years, was amazed by how fantastic he looked and how shiny his coat was! ✨

Thank you, Pam, for sharing your story and letting us be part of Daed’s golden years 📸

Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.

#thepurefeedcompany #purefeed #veteranhorses #veteranmix #poweredbypurefeed
...

41 1
Meet @ktequestrian1 👋Kate believes more people should know about the benefits of feeding Pure Feed - and we agree! We’re committed to feeding horses the way nature intended.✅ Scientifically formulated
✅ Nutritionally complete
✅ Optimum performance guaranteedThe Pure Feed range has something for every horse - from young stock and natives to performance horses and veterans.Want to know more? 👀Head on over to our website and fill out a FREE personalised diet plan form to be emailed a detailed report including a recommended feed & feeding quantity for YOUR horse 💻#thepurefeedcompany #purefeed #poweredbypurefeed #completefeed #equinenutrition

Meet @ktequestrian1 👋

Kate believes more people should know about the benefits of feeding Pure Feed - and we agree! We’re committed to feeding horses the way nature intended.

✅ Scientifically formulated
✅ Nutritionally complete
✅ Optimum performance guaranteed

The Pure Feed range has something for every horse - from young stock and natives to performance horses and veterans.

Want to know more? 👀

Head on over to our website and fill out a FREE personalised diet plan form to be emailed a detailed report including a recommended feed & feeding quantity for YOUR horse 💻

#thepurefeedcompany #purefeed #poweredbypurefeed #completefeed #equinenutrition
...

102 4
What do you win if you place 1st at @horseeventsofficial in the Pure Feed section? 🥇Let’s find out!1 x 1st place rosette
1 x Pure Feed branded bag
1 x branded baseball cap
1 x £50 feed voucher
1 x full size bag of ReFuel 🍒If you haven’t already, get entered for Horse Events and we will see you there at the Pure Feed stand! We will be on hand to give out advice and FREE recovery and rehydration mash samples 💦We are also running a giveaway across the season - post a picture of your horse eating ReFuel at Horse Events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents to be in for the chance to win a bundle of merch and a feed voucher! You’ve got to be in it to win it 🏆#poweredbypurefeed #purefeed #thepurefeedcompany

What do you win if you place 1st at @horseeventsofficial in the Pure Feed section? 🥇

Let’s find out!

1 x 1st place rosette
1 x Pure Feed branded bag
1 x branded baseball cap
1 x £50 feed voucher
1 x full size bag of ReFuel 🍒

If you haven’t already, get entered for Horse Events and we will see you there at the Pure Feed stand! We will be on hand to give out advice and FREE recovery and rehydration mash samples 💦

We are also running a giveaway across the season - post a picture of your horse eating ReFuel at Horse Events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents to be in for the chance to win a bundle of merch and a feed voucher! You’ve got to be in it to win it 🏆

#poweredbypurefeed #purefeed #thepurefeedcompany
...

100 2
Worried about hidden preservatives in your horse’s feed? You’re not alone.Many horse owners are now actively avoiding harsh additives like artificial mould inhibitors but they still show up in a lot of mainstream feeds, often without you realising.At Pure Feed, we do things differently.
🔬 Our entire range is 100% free from mould inhibitors because your horse doesn’t need them, and neither do you.Instead, we keep things clean with:
✔️ Perforated bags so the feed can breathe
✔️ Strict handling methods
✔️ No added nasties - everPerfect for sensitive horses, intolerances, or anyone who just wants to feed more naturally.Want to learn more about the range? Take a look at our website! We have helpful videos about each feed from the range to help you understand which feed is right for your horse. Still stuck? Fill out a personalised diet plan while you're there! 🩵#thepurefeedcompany #purefeed #equinenutrition #horsenutrition #mouldinhibitors

Worried about hidden preservatives in your horse’s feed? You’re not alone.

Many horse owners are now actively avoiding harsh additives like artificial mould inhibitors but they still show up in a lot of mainstream feeds, often without you realising.

At Pure Feed, we do things differently.
🔬 Our entire range is 100% free from mould inhibitors because your horse doesn’t need them, and neither do you.

Instead, we keep things clean with:
✔️ Perforated bags so the feed can breathe
✔️ Strict handling methods
✔️ No added nasties - ever

Perfect for sensitive horses, intolerances, or anyone who just wants to feed more naturally.

Want to learn more about the range? Take a look at our website! We have helpful videos about each feed from the range to help you understand which feed is right for your horse. Still stuck? Fill out a personalised diet plan while you`re there! 🩵

#thepurefeedcompany #purefeed #equinenutrition #horsenutrition #mouldinhibitors
...

46 1
Join us for a master class with Pure Feed Brand Ambassador @sarahstewartequine 🩵Let’s conquer centre lines by learning from the experts! Squirrel is #poweredbypurefeed 💪 it all starts with correct nutrition. To get started, head on over to the Pure Feed website (link in bio) to fill out a personalised diet plan to be emailed a full report about your horse 🐎#purefeed #thepurefeedcompany #dressagehorse #dressage #centrelines #dressagetraining #dressagerider #dressageP.S. how many times can you spot Obi the spaniel? 🐾

Join us for a master class with Pure Feed Brand Ambassador @sarahstewartequine 🩵

Let’s conquer centre lines by learning from the experts! Squirrel is #poweredbypurefeed 💪 it all starts with correct nutrition. To get started, head on over to the Pure Feed website (link in bio) to fill out a personalised diet plan to be emailed a full report about your horse 🐎

#purefeed #thepurefeedcompany #dressagehorse #dressage #centrelines #dressagetraining #dressagerider #dressage

P.S. how many times can you spot Obi the spaniel? 🐾
...

76 0
Would you like the Pure Feed team to visit your yard for a weigh bridge session? Let us know in the comments your area and we can look into planning a day 🩵Want a hand knowing what your horse needs? Head on over to our website and fill out a FREE personalised diet plan form to be emailed a report all about your horse 🐎#thepurefeedcompany #purefeed #weighbridge

Would you like the Pure Feed team to visit your yard for a weigh bridge session? Let us know in the comments your area and we can look into planning a day 🩵

Want a hand knowing what your horse needs? Head on over to our website and fill out a FREE personalised diet plan form to be emailed a report all about your horse 🐎

#thepurefeedcompany #purefeed #weighbridge
...

72 3
Come and find us near the showjumping at Elmwood ODE @horseeventsofficial to claim your free sample of ReFuel recovery & rehydration mash! 🍒Interested in the feed? Fill out a free personalised diet plan form on our website (link in bio) to be emailed a detailed report all about your horse and what they need 🩵#refuelwithpurefeed #purefeedhorseevents #thepurefeedcompany #purefeed

Come and find us near the showjumping at Elmwood ODE @horseeventsofficial to claim your free sample of ReFuel recovery & rehydration mash! 🍒

Interested in the feed? Fill out a free personalised diet plan form on our website (link in bio) to be emailed a detailed report all about your horse and what they need 🩵

#refuelwithpurefeed #purefeedhorseevents #thepurefeedcompany #purefeed
...

85 0
We can’t wait to be back at @horse_event5 for the Pure Feed Horse-Events Elmwood ODE this weekend!You can find the team at the Pure Feed tent, on hand to help with any questions you have. You can also claim your complimentary sample of ReFuel recovery & rehydration mash! 🍒Includes:
💦 electrolytes to aid hydration
💪 amino acids to support muscle recovery
⭐️ Pre and Probiotics to promote digestive health
🩵 Vitamin C, E and selenium to protect from muscle fatigue and sorenessTo learn more about ReFuel and the other feeds from the range - head on over to the new Pure Feed Website! 💻Don’t forget to enter our competition to be in for the chance to win a bundle worth £200! Post a picture of your horse eating ReFuel at horse events with the hashtags #refuelwithpurefeed #purefeedhorseevents to enter! Good luck 🤞#poweredbypurefeed #purefeed #thepurefeedcompany

We can’t wait to be back at @horse_event5 for the Pure Feed Horse-Events Elmwood ODE this weekend!

You can find the team at the Pure Feed tent, on hand to help with any questions you have. You can also claim your complimentary sample of ReFuel recovery & rehydration mash! 🍒

Includes:
💦 electrolytes to aid hydration
💪 amino acids to support muscle recovery
⭐️ Pre and Probiotics to promote digestive health
🩵 Vitamin C, E and selenium to protect from muscle fatigue and soreness

To learn more about ReFuel and the other feeds from the range - head on over to the new Pure Feed Website! 💻

Don’t forget to enter our competition to be in for the chance to win a bundle worth £200! Post a picture of your horse eating ReFuel at horse events with the hashtags #refuelwithpurefeed #purefeedhorseevents to enter! Good luck 🤞

#poweredbypurefeed #purefeed #thepurefeedcompany
...

183 0
Meet @swintonequestrian & Dazzle! 🩵Aimee shares with us her experience of equine metabolic syndrome(EMS) from symptoms to diagnosis to feeding.We want to shine a light on EMS and be a source of expert education  to help owners understand the condition and how best to help their horse.We are proud to have a feed range suitable for horses with metabolic conditions including EMS, laminitis and equine gastric ulcer syndrome (excluding performance).To learn more about what feed your horse needs, fill out a personalised diet plan today, to be emailed a detailed report all about your horse - available on our website (link in bio) or head on over to our nutritional library to learn more about how to feed horses with different conditions 💻Thank you for sharing Dazzle’s story, Aimee!#poweredbypurefeed #purefeed #thepurefeedcompany #equinemetabolicsyndrome

Meet @swintonequestrian & Dazzle! 🩵

Aimee shares with us her experience of equine metabolic syndrome(EMS) from symptoms to diagnosis to feeding.

We want to shine a light on EMS and be a source of expert education to help owners understand the condition and how best to help their horse.

We are proud to have a feed range suitable for horses with metabolic conditions including EMS, laminitis and equine gastric ulcer syndrome (excluding performance).

To learn more about what feed your horse needs, fill out a personalised diet plan today, to be emailed a detailed report all about your horse - available on our website (link in bio) or head on over to our nutritional library to learn more about how to feed horses with different conditions 💻

Thank you for sharing Dazzle’s story, Aimee!

#poweredbypurefeed #purefeed #thepurefeedcompany #equinemetabolicsyndrome
...

133 6
Did you know horses can swim?! 🏊Carrying extra weight puts huge strain on a horse’s joints, tendons, and ligaments. Even gentle work can risk injury when there’s more bodyweight to move - and fast work to shift weight quickly can do more harm than good.Swimming howver is a smart, low-impact way to boost fitness and burn calories without stressing joints 🤿✨ The water supports the horse’s bodyweight
✨ It builds topline and improves cardio health
✨ It avoids concussion on joints and hooves
✨ It’s perfect for starting a safe weight-loss journeyIf your horse needs to lose weight but struggles with traditional exercise, swimming could be a game-changer.This is Biggs, who belongs to Ruth in the Pure Feed marketing team. Biggs was diagnosed with EMS last summer and with the help of Pure Feed as well as some swimming - he’s looking fantastic!Swimming is great, but correct nutrition is a must have for this to work. Pure Feed offer a range of complete feeds suitable for horses with metabolic conditions such as laminitis, EMS and equine gastric ulcer syndrome (excluding performance).To understand what your horse needs, fill out a FREE personalised diet plan on the Pure Feed website to be emailed a detailed report all about your horse as an individual 🩵Thank you to @ardenequinepool for the video 💧#thepurefeedcompany #purefeed #equineswimming #horseswimming #purefeeddietplan

Did you know horses can swim?! 🏊

Carrying extra weight puts huge strain on a horse’s joints, tendons, and ligaments. Even gentle work can risk injury when there’s more bodyweight to move - and fast work to shift weight quickly can do more harm than good.

Swimming howver is a smart, low-impact way to boost fitness and burn calories without stressing joints 🤿

✨ The water supports the horse’s bodyweight
✨ It builds topline and improves cardio health
✨ It avoids concussion on joints and hooves
✨ It’s perfect for starting a safe weight-loss journey

If your horse needs to lose weight but struggles with traditional exercise, swimming could be a game-changer.

This is Biggs, who belongs to Ruth in the Pure Feed marketing team. Biggs was diagnosed with EMS last summer and with the help of Pure Feed as well as some swimming - he’s looking fantastic!

Swimming is great, but correct nutrition is a must have for this to work. Pure Feed offer a range of complete feeds suitable for horses with metabolic conditions such as laminitis, EMS and equine gastric ulcer syndrome (excluding performance).

To understand what your horse needs, fill out a FREE personalised diet plan on the Pure Feed website to be emailed a detailed report all about your horse as an individual 🩵

Thank you to @ardenequinepool for the video 💧

#thepurefeedcompany #purefeed #equineswimming #horseswimming #purefeeddietplan
...

107 1
Let's shine a spotlight on an ingredient we use across ALL of our complete feeds ... grass pellets!Our complete feeds are formulated to provide everything your horse needs, fibre, energy, vitamins and minerals!Grass pellets are a nutrient-dense, highly digestible fibre source that supports gut health and slow-release energy💪🔬 Gut Health & Digestion
✅ Supports hindgut fermentation for steady energy
✅ Helps good gut bacteria thrive, reducing digestive upset
✅ Aids hydration by improving water retention🌾 Nutritional Benefits
✅ High-quality protein for muscle support
✅ Vitamin E for recovery & immune function
✅ Balanced minerals for bone strength💡 Low-Starch, High-Fibre Alternative
✔️ Safe for ulcer-prone & laminitic horses
✔️ Supports stable insulin & blood sugar levels
✔️ No cereals, no molasses - just pure nutritionEvery ingredient in Pure Feed is carefully selected to work with your horse’s natural digestion - no fillers, just balanced, effective nutrition 🧪✨#thepurefeedcompany #purefeed #grasspellets #allyoufeedislove

Let`s shine a spotlight on an ingredient we use across ALL of our complete feeds ... grass pellets!

Our complete feeds are formulated to provide everything your horse needs, fibre, energy, vitamins and minerals!

Grass pellets are a nutrient-dense, highly digestible fibre source that supports gut health and slow-release energy💪

🔬 Gut Health & Digestion
✅ Supports hindgut fermentation for steady energy
✅ Helps good gut bacteria thrive, reducing digestive upset
✅ Aids hydration by improving water retention

🌾 Nutritional Benefits
✅ High-quality protein for muscle support
✅ Vitamin E for recovery & immune function
✅ Balanced minerals for bone strength

💡 Low-Starch, High-Fibre Alternative
✔️ Safe for ulcer-prone & laminitic horses
✔️ Supports stable insulin & blood sugar levels
✔️ No cereals, no molasses - just pure nutrition

Every ingredient in Pure Feed is carefully selected to work with your horse’s natural digestion - no fillers, just balanced, effective nutrition 🧪✨

#thepurefeedcompany #purefeed #grasspellets #allyoufeedislove
...

66 0
Want to know more about how Pure Feed is made? 🙌We believe in feeding horses the way they evolved to eat. That means no fillers, no mould inhibitors, no molasses – just natural ingredients sourced from trusted farmers and suppliers who use sustainable practices.And that’s just the tip of the iceberg! 🧊For a deep dive into Pure Feed – including our nutrition philosophy, product range, ambassadors, and expert support – head over to our freshly refurbished website. 💻 Happy scrolling!Got a question about Pure Feed? Drop it in the comments – we’d be more than happy to help! 🩵#thepurefeedcompany #purefeed

Want to know more about how Pure Feed is made? 🙌

We believe in feeding horses the way they evolved to eat. That means no fillers, no mould inhibitors, no molasses – just natural ingredients sourced from trusted farmers and suppliers who use sustainable practices.

And that’s just the tip of the iceberg! 🧊

For a deep dive into Pure Feed – including our nutrition philosophy, product range, ambassadors, and expert support – head over to our freshly refurbished website. 💻 Happy scrolling!

Got a question about Pure Feed? Drop it in the comments – we’d be more than happy to help! 🩵

#thepurefeedcompany #purefeed
...

50 0

Made in the UK

We are proud to say that all of our feeds are produced here in the UK

FREE Shipping

We offer FREE SHIPPING for all orders in the UK with 15 bags and over*

Sustainable

We are dedicated to playing our part in making the world more sustainable

100% Natural

FAQs