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FEED ADVICE – HEALTH

Understanding Tying Up in horses

Tying Up, also known as exertional rhabdomyolysis is the most common muscle disorder seen in horses resulting in muscle damage and poor performance. Tying up is primarily seen in sport horses where episodes can range from mild muscle cramps to severe muscle breakdown and damage. Although distressing, tying up can be managed effectively through diet and routine.

Key Highlights

Tying up is also known as exertionalrhabdomyolysis, Monday Morning Disease, and azoturia.

It is characterised by muscle damage and the resulting in pain, spasms and stiffness.

Genetic factors, dietary imbalances, and overtaining are some of the causes behind tying up in horses.

Immediate actions during an episode of tying up include pain relief, muscle relaxtion and blood tests.

Understanding Tying Up

Tying Up is essentially extreme muscle cramping. It is characterized by muscle damage and the breakdown of muscle cells, leading to the release of muscle enzymes into the bloodstream. This condition is often triggered by intense exercise or exertion beyond the horse’s training level. The excessive strain on the muscles can result in muscle pain, stiffness, and lameness.

Tying Up arises from a combination of genetic predispositions, environmental triggers, and management factors, including:

Genetic Susceptibility:

Certain horse breeds, like Thoroughbreds, Arabians, and Quarter Horses, are more prone to tying up, suggesting a genetic link. Genetic mutations affecting muscle metabolism and calcium regulation may make these horses more likely to experience this condition.

Exercise Intensity:

Strenuous exercise, especially sudden increases in intensity or duration, can overwhelm the muscles, causing fatigue, energy loss, and muscle damage associated with tying up.

Electrolyte Imbalances:

Imbalances in electrolyte concentrations, particularly calcium, sodium, potassium, and magnesium, can disrupt the integrity of muscle cell membranes, impair muscle contraction, and increase the likelihood of cramping and muscle damage in horses during exercise.

Poor Fitness or Conditioning:

Inadequate fitness, poor warm-up or cool-down routines, and improper training can make horses more likely to tie up by causing muscle fatigue, metabolic stress, and exercise-induced muscle damage.

Nutritional Deficiencies:

Imbalances in dietary nutrients, particularly deficiencies in vitamin E, selenium, and certain amino acids, may impair muscle function, compromise antioxidant defences, and exacerbate the risk of ER in susceptible individuals.

Recognising clinical signs of Tying Up 

Recognising the signs of Tying Up is essential for prompt intervention and management, as early recognition may improve outcomes and minimize long-term complications:

Stiffness and Lameness:

Horses who tie up often exhibit general stiffness, reluctance to move, and a stilted gait following exercise.

Trembling or Muscle Twitching:

Muscle tremors or twitching may be observed, particularly in the hindquarters or along the back.

Dark Urine:

In severe cases, the urine may appear dark due to myoglobin released from damaged muscle cells, a condition known as myoglobinuria.

Sweating and Rapid Breathing:

Increased sweating, rapid breathing, and an elevated heart rate can occur, especially after exercise or during episodes of tying up.

Diagnosis of Tying Up

Diagnosis of tying up in horses involves several diagnostic approaches. Veterinary examination focuses on observing clinical signs such as muscle stiffness, pain, gait abnormalities, sweating, and any history of previous tying up episodes after exercise. A detailed history is essential, covering the horse’s exercise routine, diet, management practices, and past episodes of tying up.

Blood tests are crucial, measuring muscle enzymes like creatine kinase (CK) and aspartate aminotransferase (AST) to detect muscle damage, typical in tying up cases. Interpreting enzyme levels can be challenging, as even asymptomatic horses may show elevated levels post-exercise. Horses with chronic tying up may exhibit persistently high CK and AST levels at rest.

Urinalysis reviews the myoglobin content in the urine, which if found, indicates severe muscle damage. A muscle biopsy may be necessary in severe or recurrent cases, examining muscle tissue for damage or abnormalities under a microscope. Measuring electrolyte excretion (sodium, potassium, calcium, phosphorus, chloride) can identify horses with abnormal electrolyte absorption. It’s crucial to collect samples when the horse is stable and consuming its normal diet.

To ensure an accurate diagnosis, other potential causes of muscle pain and stiffness, such as lameness or neurological issues, are ruled out through comprehensive clinical examination and diagnostic tests.

Treating a Horse with Tying Up

Treatment for a horse that has experienced tying up focuses on relieving muscle pain and inflammation and promoting muscle recovery. If your horse ties up the following steps should be followed:

Move the horse to a stable – do not make the horse travel far as tying up in an incredibly painful condition and excessive movement can exacerbate the condition

If the horse is warm apply cold water or cold packs to affected muscle groups to reduce inflammation and alleviate pain. If it is colder weather, place a rug on the horse to avoid the need to shiver. Avoid excessive rubbing or massaging, which can further irritate muscles.

Once the vet arrives, they might:

 

  • Offer Pain Relief: Non-steroidal anti-inflammatory drugs (NSAIDs), such as phenylbutazone (bute) or flunixin meglumine (Banamine), may be administered to relieve pain and reduce inflammation.
  • Provide Fluid Therapy: Intravenous fluids may be necessary to maintain hydration and support kidney function, especially if myoglobinuria (dark urine) indicates significant muscle damage.
  • Offer Sedation: drugs such as Acepromazine and xylazine can be offered to alleviate acute pain and discomfort. These medications help relax tense muscles, reducing spasms and stiffness that contribute to the horse’s pain

Management and Prevention Strategies

Effective management and prevention strategies can help minimise the occurrence of tying up in horses and promote overall muscle health.

Long-term dietary adjustments, developing a sustainable exercise routine, avoiding overtraining, and implementing stress management techniques are crucial for preventing episodes of tying up.

Dietary Adjustments:

Balanced Diet: Providing a balanced diet rich in high-quality forage, appropriate levels of energy, protein, vitamins, and minerals supports overall health, muscle function, and athletic performance in horses prone to ER.

Supplemental Vitamin E and Selenium: Supplementation with vitamin E and selenium, either through balanced feeds, mineral supplements, or oral supplements, helps support antioxidant defences, protect against oxidative stress, and reduce the risk of muscle damage associated with ER.

Did you know our ReFuel contains vitamin E and Selenium? Ideal for helping support your horse’s muscles.

Amino Acid Supplementation: Essential amino acids, such as lysine, methionine, and branched-chain amino acids (BCAAs), play critical roles in muscle protein synthesis, repair, and recovery, making them valuable additions to the diets of horses prone to ER.

Did you know all our complete feeds contain lysine and methionine?

Electrolyte Balance: Maintaining electrolyte balance through appropriate supplementation, particularly during periods of increased sweating or intense exercise, helps support muscle function, hydration, and acid-base balance, reducing the risk of muscle cramping and fatigue associated with ER.

Did you know that regular electrolyte supplements can be abrasive to the digestive system and companies must add a lot of sugar to make them palatable? That is why our Pure Electrolytes are fat coated, to make sure they are more bioavailable to the horse and kinder on the digestive system.

Omega-3 Fatty Acids: Supplementation with omega-3 fatty acids, derived from sources such as fish oil or linseed oil, may help modulate inflammatory responses, support cardiovascular health, and enhance muscle recovery in horses prone to ER.

Did you know all our feeds contain micronized linseed? We even sell Pure Linseed for horses that require a little bit extra!

Developing a Sustainable Routine

Developing a sustainable exercise routine is crucial in managing and preventing tying up in horses. Strenuous exercise without proper conditioning and rest periods can increase the risk of muscle damage and tying up.

Start with low-intensity activities such as walking and light trotting, gradually increasing the duration and intensity of workouts as the horse’s fitness improves. Avoid sudden, intense exercise sessions, as these can trigger episodes of tying up. Additionally, ensure the horse has adequate warm-up and cool-down periods to promote muscle flexibility and circulation. Incorporate rest days and monitor the horse’s response to exercise closely, adjusting the program as needed. Providing a balanced diet with sufficient electrolytes and ensuring proper hydration can also help manage the condition.

Horses prone to tying up benefit from a regular, consistent exercise routine, but this does not necessarily mean they should work daily from a regular, consistent exercise routine, but this does not necessarily mean they should work every day. Daily exercise can help maintain muscle function and prevent episodes of tying up by promoting steady muscle metabolism and preventing the buildup of lactic acid. However, the intensity and duration of exercise should be carefully managed. Incorporate rest days or very light activity days to allow the horse’s muscles to recover. This is especially important if the horse shows any signs of stiffness or discomfort.

Conclusion

In conclusion, understanding why horses tie up is crucial for their well-being. From recognising the signs to implementing management and prevention strategies. Genetic factors, dietary imbalances, and overtraining play significant roles in this condition. By taking immediate actions, making dietary adjustments, and managing stress, you can help minimise the risk.

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You don’t have to take our word for it, just listen to the people who use it every day!Our brand ambassadors share what makes Pure Feed different: it’s simple, time-saving, and gives their horses everything they need in one complete feed. No endless supplements, no complicated routines, just proven results and happier horses.If you’re ready to simplify your feeding routine, start with a free Pure Feed diet plan today and see the difference for yourself 🩵

You don’t have to take our word for it, just listen to the people who use it every day!

Our brand ambassadors share what makes Pure Feed different: it’s simple, time-saving, and gives their horses everything they need in one complete feed. No endless supplements, no complicated routines, just proven results and happier horses.

If you’re ready to simplify your feeding routine, start with a free Pure Feed diet plan today and see the difference for yourself 🩵
...

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Looking for a cosy winter mash? ❄️
Here’s the difference between Meadow Mash and Refuel so you can pick the perfect warm-up for your horse:🌱 Meadow Mash - Mint-flavoured, high-fibre hay replacer with pre- & probiotics to support normal gut function. Perfect for frosty fields, box-rest horses, or those needing extra fibre and hydration.🍒 Refuel - Cherry-flavoured recovery mash with electrolytes, antioxidants & amino acids. Supports muscle recovery, hydration, and overall system balance after work or competition, or if your horse needs an immune system boost!🐴 Tried either of these? Share on your story and tag us!

Looking for a cosy winter mash? ❄️
Here’s the difference between Meadow Mash and Refuel so you can pick the perfect warm-up for your horse:

🌱 Meadow Mash - Mint-flavoured, high-fibre hay replacer with pre- & probiotics to support normal gut function. Perfect for frosty fields, box-rest horses, or those needing extra fibre and hydration.

🍒 Refuel - Cherry-flavoured recovery mash with electrolytes, antioxidants & amino acids. Supports muscle recovery, hydration, and overall system balance after work or competition, or if your horse needs an immune system boost!

🐴 Tried either of these? Share on your story and tag us!
...

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Seeing as it's a bit chilly this week, you might reach for the kettle to make your horse a delicious warm mash. But avoid using boiling water!All our complete feeds contain live yeast, a beneficial microbe that:🩵 Supports a balanced gut microbiome, keeping helpful bacteria thriving
🩵 Aids the digestion of fibre and nutrients
🩵 Helps maintain overall gut stabilityAs yeast is a living organism, exposing them to high temperatures (around 100°C) denatures their proteins and disrupts their cell membranes, effectively killing them. Once the yeast is dead, it can no longer support digestion or gut health, so all the benefits in your feed are lost.✅ Tip: always use warm or cool water to soak your feed. This keeps the live yeast alive, ensuring your horse gets the full digestive and gut-supporting benefits of their Pure Feed!

Seeing as it`s a bit chilly this week, you might reach for the kettle to make your horse a delicious warm mash. But avoid using boiling water!

All our complete feeds contain live yeast, a beneficial microbe that:

🩵 Supports a balanced gut microbiome, keeping helpful bacteria thriving
🩵 Aids the digestion of fibre and nutrients
🩵 Helps maintain overall gut stability

As yeast is a living organism, exposing them to high temperatures (around 100°C) denatures their proteins and disrupts their cell membranes, effectively killing them. Once the yeast is dead, it can no longer support digestion or gut health, so all the benefits in your feed are lost.

✅ Tip: always use warm or cool water to soak your feed. This keeps the live yeast alive, ensuring your horse gets the full digestive and gut-supporting benefits of their Pure Feed!
...

373 4
Well, it finally feels like winter might be on its way! With the cold snap increasing calorie demands, now is the perfect time to make a change with your horse's diet. Our winter favourites help keep weight on, support topline and shine, and provide balanced nutrition 🩵

Well, it finally feels like winter might be on its way! With the cold snap increasing calorie demands, now is the perfect time to make a change with your horse`s diet. Our winter favourites help keep weight on, support topline and shine, and provide balanced nutrition 🩵 ...

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Is your older horse:
🐴 Quidding hay
🐴 Losing muscle or condition
🐴 Struggling to maintain weight…even though everything else hasn’t changed? These are classic signs it’s time for a veteran feed! Feel like you aren't sure which of our feeds is the best choice for your horse? Simply fill out our diet plan quiz and we'll send you free, personalised plan! Use the link in our bio to get started 💙
#equinenutrition #purefeed #thepurefeedcompany #allyoufeedislove

Is your older horse:
🐴 Quidding hay
🐴 Losing muscle or condition
🐴 Struggling to maintain weight

…even though everything else hasn’t changed? These are classic signs it’s time for a veteran feed! Feel like you aren`t sure which of our feeds is the best choice for your horse? Simply fill out our diet plan quiz and we`ll send you free, personalised plan! Use the link in our bio to get started 💙
#equinenutrition #purefeed #thepurefeedcompany #allyoufeedislove
...

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Why does every Pure Feed contains salt?Salt might sound simple, but it plays a vital role in keeping horses performing and feeling their best. Sodium and chloride, the two minerals that make up salt, are essential electrolytes. They help maintain hydration, muscle function, and nerve signals, and are lost every day through sweat, urine and even breathing.Every Pure Feed includes salt to replace these daily losses and help support your horse’s natural electrolyte balance. It also helps stimulate thirst, encouraging horses to drink enough to stay hydrated which is especially important after work or during colder months when water intake can drop.By including salt in every Pure Feed, we make sure your horse’s basic electrolyte needs are met  without you needing to add table salt or a separate supplement to the bucket.It’s one of those simple, clever details that keeps things easy for you and balanced for your horse

Why does every Pure Feed contains salt?

Salt might sound simple, but it plays a vital role in keeping horses performing and feeling their best. Sodium and chloride, the two minerals that make up salt, are essential electrolytes. They help maintain hydration, muscle function, and nerve signals, and are lost every day through sweat, urine and even breathing.

Every Pure Feed includes salt to replace these daily losses and help support your horse’s natural electrolyte balance. It also helps stimulate thirst, encouraging horses to drink enough to stay hydrated which is especially important after work or during colder months when water intake can drop.

By including salt in every Pure Feed, we make sure your horse’s basic electrolyte needs are met without you needing to add table salt or a separate supplement to the bucket.

It’s one of those simple, clever details that keeps things easy for you and balanced for your horse
...

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Why Veteran feeds are different 👴As horses age, their bodies change, and so do their nutritional needs. That’s why our Veteran range is formulated differently from our standard feeds:
🔬 Fibre: softer chaff in the Mix, and pellets that soak into a mash, making them easier to chew and digest.
🔬 Protein: higher levels to support muscle maintenance, as older horses can lose muscle tone more easily.
🔬 Balancer: extra vitamins and minerals to compensate for reduced digestive efficiency.

Why Veteran feeds are different 👴

As horses age, their bodies change, and so do their nutritional needs. That’s why our Veteran range is formulated differently from our standard feeds:
🔬 Fibre: softer chaff in the Mix, and pellets that soak into a mash, making them easier to chew and digest.
🔬 Protein: higher levels to support muscle maintenance, as older horses can lose muscle tone more easily.
🔬 Balancer: extra vitamins and minerals to compensate for reduced digestive efficiency.
...

28 1
Did you know we make a pelleted feed specifically for older horses? Pure Veteran Pellets make it easy:
🌾 Soft & soakable so easy on worn teeth
⚡ Slow-release energy from fibre & oil
🧪 Built-in vitamin & mineral balancer specifically for older horses
💚 Gut-friendly for maximum nutrient absorption
✅ Complete feed, so no extra supplements needed

Did you know we make a pelleted feed specifically for older horses? Pure Veteran Pellets make it easy:
🌾 Soft & soakable so easy on worn teeth
⚡ Slow-release energy from fibre & oil
🧪 Built-in vitamin & mineral balancer specifically for older horses
💚 Gut-friendly for maximum nutrient absorption
✅ Complete feed, so no extra supplements needed
...

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Ever wondered what the Pure Feed team use with their own horses? Meet Tara, Elise (Head of Nutrition ) Irish Sport Horse.Since arriving three years ago, Tara has been fed on Pure Balance. She’s a classic good doer with plenty of natural energy, so Pure Balance provides everything she needs without unnecessary calories or any fizz. Elise always jokes that the only part of Tara that’s ID is her ability to gain weight … and the mountain of hair she grows each winter!Despite being in full work and competing up to BE Novice and BS Foxhunter, Pure Balance supplies all the vitamins and minerals Tara needs. It’s a great reminder that the label on a feed bag is a guide, not a rulebook - the right choice depends on the horse in front of you!Wondering which Pure Feed is the right choice for your horse? Our free diet plan tool can help! Click the link in our bio to start 🌱
#purefeed #thepurefeedcompany #equinenutrition #allyoufeedislove #dietplan

Ever wondered what the Pure Feed team use with their own horses? Meet Tara, Elise (Head of Nutrition ) Irish Sport Horse.

Since arriving three years ago, Tara has been fed on Pure Balance. She’s a classic good doer with plenty of natural energy, so Pure Balance provides everything she needs without unnecessary calories or any fizz. Elise always jokes that the only part of Tara that’s ID is her ability to gain weight … and the mountain of hair she grows each winter!

Despite being in full work and competing up to BE Novice and BS Foxhunter, Pure Balance supplies all the vitamins and minerals Tara needs. It’s a great reminder that the label on a feed bag is a guide, not a rulebook - the right choice depends on the horse in front of you!

Wondering which Pure Feed is the right choice for your horse? Our free diet plan tool can help! Click the link in our bio to start 🌱
#purefeed #thepurefeedcompany #equinenutrition #allyoufeedislove #dietplan
...

90 3
Do you know how much your horse actually weighs?There are a few different ways to find out:
• Weighbridge – the most accurate method.
• Weigh tape – handy and affordable, but results can vary.
• Measurements & calculations – a useful estimate if no other tools are available.👉 Knowing your horse’s weight can help you:
• Feed the correct daily ration
• Dose wormers accurately
• Track changes in condition over time, for example, spotting weight loss before it’s obvious.However, weight isn’t the whole picture. A horse’s health and performance are better reflected by a combination of weight, body condition scoring, and muscle tone. A fit eventer and a good doer native might weigh the same but look very different!📏 Do you regularly weigh your horse or use a weigh tape?
#purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition

Do you know how much your horse actually weighs?

There are a few different ways to find out:
• Weighbridge – the most accurate method.
• Weigh tape – handy and affordable, but results can vary.
• Measurements & calculations – a useful estimate if no other tools are available.

👉 Knowing your horse’s weight can help you:
• Feed the correct daily ration
• Dose wormers accurately
• Track changes in condition over time, for example, spotting weight loss before it’s obvious.

However, weight isn’t the whole picture. A horse’s health and performance are better reflected by a combination of weight, body condition scoring, and muscle tone. A fit eventer and a good doer native might weigh the same but look very different!

📏 Do you regularly weigh your horse or use a weigh tape?
#purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
...

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Just because it’s cold doesn’t mean your horse isn’t sweating!Recovery mashes aren't just a summer gimmick; winter training pushes muscles, burns energy, and makes your horse lose vital nutrients, just like in summer. Your horse still loses essential electrolytes in sweat, muscles still burn, and the whole body is working hard.
Pure Refuel is formulated to give your horse the support they need after training hard:
Electrolytes to replace what sweat takes out and keep hydration balanced.
Antioxidants to combat exercise-induced stress and speed recovery.
Key amino acids to maintain muscle, support strength, and keep your horse in peak condition.Plus Refuel tastes irresitble, soaks in 5 minutes, and is suitable for horses with EMS, ulcers and Cushings! 🍒#allyoufeedislove #purefeed #thepurefeedcompany #equinenutrition

Just because it’s cold doesn’t mean your horse isn’t sweating!

Recovery mashes aren`t just a summer gimmick; winter training pushes muscles, burns energy, and makes your horse lose vital nutrients, just like in summer. Your horse still loses essential electrolytes in sweat, muscles still burn, and the whole body is working hard.

Pure Refuel is formulated to give your horse the support they need after training hard:
Electrolytes to replace what sweat takes out and keep hydration balanced.
Antioxidants to combat exercise-induced stress and speed recovery.
Key amino acids to maintain muscle, support strength, and keep your horse in peak condition.

Plus Refuel tastes irresitble, soaks in 5 minutes, and is suitable for horses with EMS, ulcers and Cushings! 🍒

#allyoufeedislove #purefeed #thepurefeedcompany #equinenutrition
...

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As horses get older, their digestion slows down. This can mean:⚠️ Harder to get nutrients from forage
⚠️ Weight loss & reduced topline
⚠️ Deficiencies in key vitamins & mineralsTeeth wear and reduced gut efficiency make it even trickier.👉 That’s where Pure Veteran Mix comes in:
✅ Highly digestible fibre & oil for slow-release energy
✅ Built-in balancer with essential vitamins & minerals
✅ Gut balancer to optimise digestion
✅ Soft, easy-to-chew pellets for worn teeth💡 It’s a complete feed, no extra supplements needed. Just feed alongside forage and help your older horse stay strong, shiny, and comfortable into their senior years.

As horses get older, their digestion slows down. This can mean:

⚠️ Harder to get nutrients from forage
⚠️ Weight loss & reduced topline
⚠️ Deficiencies in key vitamins & minerals

Teeth wear and reduced gut efficiency make it even trickier.

👉 That’s where Pure Veteran Mix comes in:
✅ Highly digestible fibre & oil for slow-release energy
✅ Built-in balancer with essential vitamins & minerals
✅ Gut balancer to optimise digestion
✅ Soft, easy-to-chew pellets for worn teeth

💡 It’s a complete feed, no extra supplements needed. Just feed alongside forage and help your older horse stay strong, shiny, and comfortable into their senior years.
...

26 1
Worried about fireworks this autumn? Here are our top tips:
1. Plan Ahead
Check local fireworks schedules and speak with neighbours or your council to know when displays are expected. Planning turnout, stabling, and feeding around these dates can reduce stress.2. Create a Safe Environment
If possible, move your horse away from fireworks. Check fencing and your fields for hazards. For stabled horses, ensure the stable is secure, ventilated, and free from sharp objects. Leaving boots on overnight can help protect legs.3. Distraction is Key
Keep horses occupied with ample forage, toys, or treat balls. Pure Meadow Mash or Pure Treats in a treat ball can be fed in larger portions to distract and comfort horses. Soft background sounds, like classical music or nature tracks, can help mask fireworks.4. Use Calming Products Wisely
Discuss with your vet about calming supplements such as magnesium or herbal remedies. Pheromone sprays can also reduce stress by mimicking natural calming signals.5. Maintain Consistent Routines
Stick to normal feeding, turnout, and exercise schedules. Familiarity is reassuring. Leaving a light on in the stable can help reduce the impact of flashing fireworks.6. Stay Calm and Reassuring
Horses pick up on handler emotions. Stay relaxed, use gentle strokes, and avoid loud voices or sudden movements. Remember that frightened horses can act unpredictably.7. Observe and Adapt
Each horse reacts differently. Some may benefit from early feeding, others from larger soaked fibre portions before fireworks start. Adjust based on behaviour and stress levels.8. Consult a Professional if Needed
If your horse shows severe anxiety, speak to your vet as they can offer alternative solutions to help keep your horse calm.

Worried about fireworks this autumn? Here are our top tips:
1. Plan Ahead
Check local fireworks schedules and speak with neighbours or your council to know when displays are expected. Planning turnout, stabling, and feeding around these dates can reduce stress.

2. Create a Safe Environment
If possible, move your horse away from fireworks. Check fencing and your fields for hazards. For stabled horses, ensure the stable is secure, ventilated, and free from sharp objects. Leaving boots on overnight can help protect legs.

3. Distraction is Key
Keep horses occupied with ample forage, toys, or treat balls. Pure Meadow Mash or Pure Treats in a treat ball can be fed in larger portions to distract and comfort horses. Soft background sounds, like classical music or nature tracks, can help mask fireworks.

4. Use Calming Products Wisely
Discuss with your vet about calming supplements such as magnesium or herbal remedies. Pheromone sprays can also reduce stress by mimicking natural calming signals.

5. Maintain Consistent Routines
Stick to normal feeding, turnout, and exercise schedules. Familiarity is reassuring. Leaving a light on in the stable can help reduce the impact of flashing fireworks.

6. Stay Calm and Reassuring
Horses pick up on handler emotions. Stay relaxed, use gentle strokes, and avoid loud voices or sudden movements. Remember that frightened horses can act unpredictably.

7. Observe and Adapt
Each horse reacts differently. Some may benefit from early feeding, others from larger soaked fibre portions before fireworks start. Adjust based on behaviour and stress levels.

8. Consult a Professional if Needed
If your horse shows severe anxiety, speak to your vet as they can offer alternative solutions to help keep your horse calm.
...

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Wishing you and your horses a spook-tacular Halloween from all of us here at The Pure Feed Company!Let us know what you're doing to celebrate in the comments below ⬇️#thepurefeedcompany #purefeed #happyhalloween

Wishing you and your horses a spook-tacular Halloween from all of us here at The Pure Feed Company!

Let us know what you`re doing to celebrate in the comments below ⬇️

#thepurefeedcompany #purefeed #happyhalloween
...

29 1
With Halloween coming up, may horse owners want to know "Can Horses Eat Pumpkins?" 🎃Want your horse to join in the Halloween fun? Or perhaps you have a few pumpkins going spare after carving. But yes, your horse can eat pumpkin! Pumpkins are mostly water and fibre, low in starch, and packed with beta-carotene (a pro-vitamin A). ✅ That makes them a crunchy, gut-friendly snack!But seeds in huge quantities can be difficult for your horse to digest! We recommend cutting up a few chunks of the Pumpkin and feeding it seed free.Got a question regarding equine nutrition? Leave it in the comments, we would be more than happy to help 😊#thepurefeedcompany #purefeed #halloween #faq

With Halloween coming up, may horse owners want to know "Can Horses Eat Pumpkins?" 🎃

Want your horse to join in the Halloween fun? Or perhaps you have a few pumpkins going spare after carving. But yes, your horse can eat pumpkin! Pumpkins are mostly water and fibre, low in starch, and packed with beta-carotene (a pro-vitamin A). ✅ That makes them a crunchy, gut-friendly snack!

But seeds in huge quantities can be difficult for your horse to digest! We recommend cutting up a few chunks of the Pumpkin and feeding it seed free.

Got a question regarding equine nutrition? Leave it in the comments, we would be more than happy to help 😊

#thepurefeedcompany #purefeed #halloween #faq
...

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Not sure if your horse is getting exactly what they need from their feed? 🩵Every horse is different - from workload and temperament to medical history and grazing - so there’s no such thing as a one-size-fits-all diet. That’s why a personalised feeding plan can make all the difference.📋 Whether your goal is to build top line, maintain weight, support performance, or manage a condition - we can help you get there.💬 Comment “DIET PLAN” below or click the link in our bio to start your free, tailored feeding plan today.#thepurefeedcompany #purefeed #dietplan #equinenutrition

Not sure if your horse is getting exactly what they need from their feed? 🩵

Every horse is different - from workload and temperament to medical history and grazing - so there’s no such thing as a one-size-fits-all diet. That’s why a personalised feeding plan can make all the difference.

📋 Whether your goal is to build top line, maintain weight, support performance, or manage a condition - we can help you get there.

💬 Comment “DIET PLAN” below or click the link in our bio to start your free, tailored feeding plan today.

#thepurefeedcompany #purefeed #dietplan #equinenutrition
...

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🎃 Trick or Treat… But Watch Out for Hidden Sugars!Halloween is here, and your horse might be expecting a few treats. But beware… not all treats are as innocent as they look. Some hide sinister sugars under friendly names like molasses, glucose syrup or cane sugar!Why care? These sneaky sugars are non-structural carbohydrates (NSC), which can spike blood glucose and insulin. For sugar-sensitive horses, ponies prone to laminitis, or those with EMS or Cushing’s, that’s a recipe for a very scary vet bill. 💀Molasses is especially sneaky: sweet, sticky, and rapidly fermentable in the hindgut. Too much, and it can disrupt digestion, alter gut microbes, and even cause colic.Pure Feed treats, on the other hand, are all treat and no trick. Low-starch, fibre-rich, and free from hidden sugars, they support the hindgut function while still being delicious!You can find out more about Pure Treats on our website!#thepurefeedcompany #purefeed #equinenutrition

🎃 Trick or Treat… But Watch Out for Hidden Sugars!

Halloween is here, and your horse might be expecting a few treats. But beware… not all treats are as innocent as they look. Some hide sinister sugars under friendly names like molasses, glucose syrup or cane sugar!

Why care? These sneaky sugars are non-structural carbohydrates (NSC), which can spike blood glucose and insulin. For sugar-sensitive horses, ponies prone to laminitis, or those with EMS or Cushing’s, that’s a recipe for a very scary vet bill. 💀

Molasses is especially sneaky: sweet, sticky, and rapidly fermentable in the hindgut. Too much, and it can disrupt digestion, alter gut microbes, and even cause colic.

Pure Feed treats, on the other hand, are all treat and no trick. Low-starch, fibre-rich, and free from hidden sugars, they support the hindgut function while still being delicious!

You can find out more about Pure Treats on our website!

#thepurefeedcompany #purefeed #equinenutrition
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How do I choose the right calorie level for my horse? 🤷To get this right, it helps to look at the numbers.Baseline energy needs ⚡️
An average 500 kg horse at rest needs around 65–70 MJ (megajoules) of digestible energy (DE) per day just to maintain bodyweight.Add light work (e.g. hacking 3–4 times a week), and this rises to 75–85 MJ/day.Moderate work (e.g. regular schooling, low-level eventing) pushes it to 90–100 MJ/day.Harder workloads (e.g. advanced eventing, racing) can exceed 120 MJ/day.Winter factor ❄️
Once temperatures dip below the horse’s lower critical temperature (around 0–5°C for a horse with a winter coat), requirements increase by ~2–2.5% for every degree drop. That means on a frosty night at –5°C, a horse may need an extra 15–20 MJ/day simply for staying warm.What does that look like in feed?🐎Grass (summer grazing): Good grass provides ~10 MJ DE per kg of dry matter. A horse can easily meet 80–100 MJ/day on grass alone.Hay: Average meadow hay sits around 7–9 MJ DE per kg of dry matter. To meet 80 MJ, a horse would need 9–11 kg of hay (dry weight) daily, which is achievable but often limited by hay quality or feeding practices.Why does this matter? 🤔
If the diet falls short, the horse mobilises fat (and eventually muscle) to make up the difference, which is why condition loss is so common in winter. On the other hand, oversupplying calories can lead to unwanted weight gain and metabolic strain in good doers.How Pure Feed helps 🩵
Because our complete feeds combine fibre, oil, and a full balancer in every bag, they deliver calories in the same slow-release form the horse’s gut evolved to use. That means:You can top up forage rations with controlled calories.You know vitamins and minerals are always covered.You can choose the right calorie level across our range, from Pure Easy for good doers to Pure Condition Mix for horses needing more support. With no hidden ingredients, preservatives or molasses, there's a Pure Feed for your horse.#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition

How do I choose the right calorie level for my horse? 🤷

To get this right, it helps to look at the numbers.

Baseline energy needs ⚡️
An average 500 kg horse at rest needs around 65–70 MJ (megajoules) of digestible energy (DE) per day just to maintain bodyweight.

Add light work (e.g. hacking 3–4 times a week), and this rises to 75–85 MJ/day.

Moderate work (e.g. regular schooling, low-level eventing) pushes it to 90–100 MJ/day.

Harder workloads (e.g. advanced eventing, racing) can exceed 120 MJ/day.

Winter factor ❄️
Once temperatures dip below the horse’s lower critical temperature (around 0–5°C for a horse with a winter coat), requirements increase by ~2–2.5% for every degree drop. That means on a frosty night at –5°C, a horse may need an extra 15–20 MJ/day simply for staying warm.

What does that look like in feed?🐎

Grass (summer grazing): Good grass provides ~10 MJ DE per kg of dry matter. A horse can easily meet 80–100 MJ/day on grass alone.

Hay: Average meadow hay sits around 7–9 MJ DE per kg of dry matter. To meet 80 MJ, a horse would need 9–11 kg of hay (dry weight) daily, which is achievable but often limited by hay quality or feeding practices.

Why does this matter? 🤔
If the diet falls short, the horse mobilises fat (and eventually muscle) to make up the difference, which is why condition loss is so common in winter. On the other hand, oversupplying calories can lead to unwanted weight gain and metabolic strain in good doers.

How Pure Feed helps 🩵
Because our complete feeds combine fibre, oil, and a full balancer in every bag, they deliver calories in the same slow-release form the horse’s gut evolved to use. That means:

You can top up forage rations with controlled calories.

You know vitamins and minerals are always covered.

You can choose the right calorie level across our range, from Pure Easy for good doers to Pure Condition Mix for horses needing more support. With no hidden ingredients, preservatives or molasses, there`s a Pure Feed for your horse.

#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition
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What people say about Pure Feed

A much easier way of feeding
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been ...
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Cerys
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been giving her and so far she's loving it! It's a much easier way of feeding, very impressed!
A much easier way of feeding
Cerys
Loving Pure Feed and his tummy is too!
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next ...
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Sue
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next order. He's having some time off to get some weight on and is out on some grass in the middle of the tracks during the day. Thanks so much Pure Feed!
Loving Pure Feed and his tummy is too!
Sue
A huge improvement in her temperament and skin!
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
Sabrina
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
A huge improvement in her temperament and skin!
Sabrina
My pony has never looked or moved better!
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure ...
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Polly
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure veteran and his coat and weight maintenance was superb. With the two new ponies we have started to transition them over to the feeds recommended in the diet plan and they seem very happy. It is so reassuring to know that the ponies are getting everything that they need from your feed. So thank you and for all of your advice and knowledge.
My pony has never looked or moved better!
Polly
All look marvellous!
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
Joyce Simpson
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
All look marvellous!
Joyce Simpson
I can see a huge difference and improvement
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on ...
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Sophie Ferragut
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on money al around. Loving your product!
I can see a huge difference and improvement
Sophie Ferragut
A brilliant system
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
Aletheia Gardiner
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
A brilliant system
Aletheia Gardiner
Genuinely really impressed with Pure Feed!
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of ...
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Emma McFarlane
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of the main reasons I decided to try it!
Genuinely really impressed with Pure Feed!
Emma McFarlane
Wish I'd found it sooner!
It's so simple!.
Leah William
It's so simple!.
Wish I'd found it sooner!
Leah William
Pure Feed transformed my horse!
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Sara Constable
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Pure Feed transformed my horse!
Sara Constable