FEED ADVICE – DISCIPLINES
Feeding Endurance Horses: The Ultimate Guide
Feeding endurance horses requires careful consideration of their unique nutritional needs. Endurance riding is a demanding equestrian discipline that tests a horse’s stamina, fitness, and metabolic efficiency over long distances, often covering 50 to 100 miles in a single day. To succeed in this sport, endurance horses must have a diet that provides sustained energy, supports recovery, and maintains overall health and well-being. In this guide, we will explore the best practices for feeding endurance horses, ensuring they have the fuel they need to perform at their best.
What is Endurance Riding?

Endurance riding is a long-distance competitive sport where horse and rider teams traverse varying terrains, often over natural trails, for extended periods.

The primary focus is on the horse’s ability to maintain a steady pace while covering significant distances, with an emphasis on the horse’s fitness, metabolic health, and soundness.

The sport includes mandatory vet checks throughout the course to ensure the horse remains in good condition.

Successful endurance horses must combine excellent cardiovascular fitness with strong mental resilience, supported by an optimised diet.
Understanding the Nutritional Needs of Endurance Horses
Endurance horses have distinct nutritional requirements driven by the prolonged and intense nature of the sport. Their diet must provide:


Metabolic Requirements of Endurance Horses
Endurance horses have heightened metabolic needs due to the extended duration of their work. Their diet must be rich in:
Fibre: The cornerstone of an endurance horse’s diet, fibre from hay and forage provides slow-release energy and supports digestive health.
Fats: Offer a concentrated and efficient source of slow-release energy, crucial for maintaining stamina over long distances.
Electrolytes: Essential for maintaining hydration and preventing electrolyte imbalances during prolonged exercise.
Key Components of an Endurance Horse’s Diet
Forage
High-Quality Hay: Forage should be the foundation of the diet, providing a continuous source of energy and promoting digestive health. Good-quality hay such as timothy or meadow hay is ideal, offering a balance of fibre and nutrients.
Pasture: Access to fresh grass can help maintain natural fibre intake and provide additional hydration, although it should be supplemented with hay to ensure consistency in nutrient intake.
Concentrate
High-Fibre Feeds: Feeds designed for endurance should be high in fibre and low in starch, promoting slow-release energy. Avoid high-grain feeds that can cause spikes in energy and increase the risk of metabolic disorders.
Balancers: Feed balancers provide essential vitamins, minerals, and amino acids without adding excessive calories, ensuring the horse receives all necessary nutrients for long-distance work.


Key Components of an Endurance Horse’s Diet
Fat Sources
Oils: Soya, linseed, and coconut oils are excellent sources of fats that provide a concentrated energy source, helping to sustain performance over long distances.
Rice Bran: A high-fat feed additive that also offers protein and fibre, making it ideal for maintaining energy levels without causing excitability.
Full-Fat Soya: Combines fat and protein to support both energy needs and muscle maintenance.
Protein Sources
Alfalfa: A high-quality source of protein and fibre, supporting muscle health and endurance.
Soybean Meal: Rich in essential amino acids, helping to maintain muscle mass and aid recovery after long rides.
Linseed: Provides both protein and omega-3 fatty acids, supporting muscle recovery and overall health.
Key Components of an Endurance Horse’s Diet
Supplements
Joint Support: Supplements containing glucosamine, chondroitin, and MSM can help support joint health, reducing the risk of wear and tear over long distances.
Electrolytes: Electrolytes: Replenishing electrolytes lost through sweat is crucial for maintaining hydration and preventing muscle cramps. Electrolyte supplements should be administered before, during, and after rides
Digestive Aids: Probiotics and prebiotics can help maintain gut health, reducing the risk of colic and other digestive issues during and after competition
Hydration
Fresh, Clean Water: Constant access to water is essential, particularly during rides. Offering water regularly throughout the ride and at vet checks helps prevent dehydration.
Wet Feeds and Soaked Forage: Feeding wet feeds or soaked hay can help increase water intake, particularly important during hot weather or when horses are reluctant to drink.


Feeding Tips for Endurance Horses
Pre-Ride Nutrition: In the days leading up to a competition, focus on providing a diet rich in fibre and fats to build up energy reserves. Avoid large meals on the day of the ride to prevent digestive upset.
During-Ride Nutrition: Offer small amounts of high-fibre feeds or soaked hay during vet checks to maintain energy levels and encourage hydration. Electrolyte supplementation is crucial to prevent imbalances.
Post-Ride Recovery: After a ride, focus on rehydration and replenishing lost electrolytes. Provide easily digestible feeds that offer a balance of protein and carbohydrates to aid muscle recovery
Conclusion
Feeding an endurance horse is about providing sustained energy, maintaining hydration, and supporting recovery. A diet rich in high-quality forage, balanced concentrates, targeted supplements, and consistent hydration will ensure your horse remains in peak condition for endurance riding. By tailoring the diet to the specific demands of endurance events and the individual needs of your horse, you can help them achieve their best performance.
Hear from the brand ambassador– Georgina Vaughan’s Approach to Endurance Nutrition
Georgina, alongside competing for Endurance GB, she is also a full-time qualified equine vet. As a Pure Feed ambassador, Georgina champions the importance of natural, balanced diets to support the stamina and performance needed for endurance riding.
Georgina manages a team of five competition horses, alongside two youngsters, and their impressive results reflect the care and attention she puts into their preparation. “A huge amount of time and effort goes into preparing my horses to be the best they can be. Having bred or raised them from foals, I know them inside out, and I’m a big believer that nutrition plays a major role in our successes. They’ve grown up on Pure Feed, and this is what fuels them at rides!”
For her horses that maintain their weight easily, Georgina relies on Pure Balance and Micronized Linseed to provide essential nutrients without excess calories. On the other hand, she uses Condition Pellets to ensure her horses get the extra energy they need during ride weekends, helping to maintain condition over longer distances. After intense competitions, Georgina turns to Pure ReFuel, which provides the necessary nutrition for recovery, ensuring her horses bounce back quickly and are ready for the next challenge.
Georgina’s careful, natural approach to feeding shows that with the right diet, endurance horses can perform at their best!

What we Recommend for Endurance Horses
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Sugar & Starch in Your Horse’s Diet 🍏🌾
Sugar and starch provide energy, but too much can disrupt digestion, increase excitability, and raise the risk of ulcers, laminitis, and metabolic issues. Horses are designed to thrive on fibre, which offers slow-release energy without the spikes! ⚖️
Most horses do best on a low-starch, high-fibre diet, while performance horses may need controlled starch for quick energy. Balance is key! 💡
Need advice? Drop us a message! 💬
#thepurefeedcompany #purefeed #equinenutrition

Sugar & Starch in Your Horse’s Diet 🍏🌾
Sugar and starch provide energy, but too much can disrupt digestion, increase excitability, and raise the risk of ulcers, laminitis, and metabolic issues. Horses are designed to thrive on fibre, which offers slow-release energy without the spikes! ⚖️
Most horses do best on a low-starch, high-fibre diet, while performance horses may need controlled starch for quick energy. Balance is key! 💡
Need advice? Drop us a message! 💬
#thepurefeedcompany #purefeed #equinenutrition
The Pure Feed Team had a brilliant weekend at @horse_event5 Swalcliffe ODE and would like to say a huge well done to all the competitors, as well as the winners of the Pure Feed sections! A special shout-out to Sam Holland with Platinum Cavalier, who won the Pure Feed 90cm, and Isabella Owers with Chill, who took the Pure Feed 100cm title🏆
It was fantastic to meet so many of our current Pure Feeders and chat with lots of new faces too, answering all your feed questions and helping you find the perfect plan for your horses.
Next stop: Elmwood in May ➡️ we can’t wait to see you there! 🐎
P.S. If you picked up a ReFuel sample from us at Horse Events, don’t forget to enter our competition! 📸 Post a picture of your horse enjoying ReFuel at Horse Events, tag us, and use the hashtags #refuelwithpurefeed and #purefeedhorseevents to be in with a chance of winning a bundle worth up to £200 - including our legendary, money-can’t-buy Pure Feed saddle pad. Good luck! 🍀
#poweredbypurefeed #purefeed #thepurefeedcompany

The Pure Feed Team had a brilliant weekend at @horse_event5 Swalcliffe ODE and would like to say a huge well done to all the competitors, as well as the winners of the Pure Feed sections! A special shout-out to Sam Holland with Platinum Cavalier, who won the Pure Feed 90cm, and Isabella Owers with Chill, who took the Pure Feed 100cm title🏆
It was fantastic to meet so many of our current Pure Feeders and chat with lots of new faces too, answering all your feed questions and helping you find the perfect plan for your horses.
Next stop: Elmwood in May ➡️ we can’t wait to see you there! 🐎
P.S. If you picked up a ReFuel sample from us at Horse Events, don’t forget to enter our competition! 📸 Post a picture of your horse enjoying ReFuel at Horse Events, tag us, and use the hashtags #refuelwithpurefeed and #purefeedhorseevents to be in with a chance of winning a bundle worth up to £200 - including our legendary, money-can’t-buy Pure Feed saddle pad. Good luck! 🍀
#poweredbypurefeed #purefeed #thepurefeedcompany
Pure Feed’s Top Travelling Tips:
1️⃣ Pre-Travel Feeding
30 mins before travelling, provide a small bowl of feed - stick to familiar feeds to keep stomach acid in check. We recommend Pure Meadow Mash ....
2️⃣ Hydration is Key
Make sure your horse has access to fresh water throughout the journey.
Use Pure Refuel for hydration without upsetting the stomach!
3️⃣ Be Careful with Electrolytes
Did you know that electrolytes can irritate the stomach? We recommend feeding ReFuel to provide a soothing blend of electolytes
4️⃣ Post-Travel Feeding
🎥 - @joelsebhart & Sahara on route to Barbury Horse Trials
#poweredbypurefeed #thepurefeedcompany #purefeed #travellinghorses #

Pure Feed’s Top Travelling Tips:
1️⃣ Pre-Travel Feeding
30 mins before travelling, provide a small bowl of feed - stick to familiar feeds to keep stomach acid in check. We recommend Pure Meadow Mash ....
2️⃣ Hydration is Key
Make sure your horse has access to fresh water throughout the journey.
Use Pure Refuel for hydration without upsetting the stomach!
3️⃣ Be Careful with Electrolytes
Did you know that electrolytes can irritate the stomach? We recommend feeding ReFuel to provide a soothing blend of electolytes
4️⃣ Post-Travel Feeding
🎥 - @joelsebhart & Sahara on route to Barbury Horse Trials
#poweredbypurefeed #thepurefeedcompany #purefeed #travellinghorses #
Laminitis: What You Need to Know🚨
Laminitis is painful & serious - but understanding the causes can help prevent it! 🐴⚠️
🔸 Diet - High sugar/starch = insulin spikes & laminar damage.
🔸 Metabolic disorders - EMS & PPID increase laminitis risk.
🔸 Hard surfaces - Repetitive concussion can trigger mechanical laminitis.
🔸 Inflammation - Colic, infections, or illness can cause toxic laminitis.
🔸 Obesity - Excess fat = higher insulin resistance.
💡 How to Reduce the Risk
✔️ Low-starch, high-fibre diet (all Pure Feeds are low in sugar and starch ✅)
✔️ Limit grazing-spring & autumn grass = high sugar!
✔️ Encourage movement-even light work improves insulin sensitivity.
✔️ Keep weight in check—a low-calorie balancer like Pure Balance helps.
Comment `DIET PLAN` to be sent a link to a personalised diet plan, taking into account your horse`s needs including metabolic conditions such as laminitis 💬
#thepurefeedcompany #purefeed #laminitis

Laminitis: What You Need to Know🚨
Laminitis is painful & serious - but understanding the causes can help prevent it! 🐴⚠️
🔸 Diet - High sugar/starch = insulin spikes & laminar damage.
🔸 Metabolic disorders - EMS & PPID increase laminitis risk.
🔸 Hard surfaces - Repetitive concussion can trigger mechanical laminitis.
🔸 Inflammation - Colic, infections, or illness can cause toxic laminitis.
🔸 Obesity - Excess fat = higher insulin resistance.
💡 How to Reduce the Risk
✔️ Low-starch, high-fibre diet (all Pure Feeds are low in sugar and starch ✅)
✔️ Limit grazing-spring & autumn grass = high sugar!
✔️ Encourage movement-even light work improves insulin sensitivity.
✔️ Keep weight in check—a low-calorie balancer like Pure Balance helps.
Comment `DIET PLAN` to be sent a link to a personalised diet plan, taking into account your horse`s needs including metabolic conditions such as laminitis 💬
#thepurefeedcompany #purefeed #laminitis
Spotted at @horse_event5 👀
Meet Posie 👋
Posie is an ex race horse, who is fed on Pure condition mix. With a career change Posie now turns her hoof to a bit of everything and here she is at her first ever event, at the @swalcliffeparkequestrian @horse_event5 training ODE.
The Pure Feed team are excited to be back at Swalcliffe tomorrow & Sunday to answer any nutrition questions and provide each competitor with a complimentary recovery mash! Come by the stand, say hello and claim your ReFuel sample 🍒
See you there!
🎥 - @ruthpotterpr
🐎 - @hazelantonia.stepney
#thepurefeedcompany #purefeed #poweredbypurefeed

Spotted at @horse_event5 👀
Meet Posie 👋
Posie is an ex race horse, who is fed on Pure condition mix. With a career change Posie now turns her hoof to a bit of everything and here she is at her first ever event, at the @swalcliffeparkequestrian @horse_event5 training ODE.
The Pure Feed team are excited to be back at Swalcliffe tomorrow & Sunday to answer any nutrition questions and provide each competitor with a complimentary recovery mash! Come by the stand, say hello and claim your ReFuel sample 🍒
See you there!
🎥 - @ruthpotterpr
🐎 - @hazelantonia.stepney
#thepurefeedcompany #purefeed #poweredbypurefeed
I think we can all agree, we are obsessed with @montieventing ‘s Joey 🤩
#throwback to our content day with Pure Feed brand ambassador, Millie Juleff. With a fantastic start to the season already, we are all excited to see where Millie goes 💪
Her string of horses are all #poweredbypurefeed 🩵
#thepurefeedcompany #purefeed #eventer #eventing #showjumping

I think we can all agree, we are obsessed with @montieventing ‘s Joey 🤩
#throwback to our content day with Pure Feed brand ambassador, Millie Juleff. With a fantastic start to the season already, we are all excited to see where Millie goes 💪
Her string of horses are all #poweredbypurefeed 🩵
#thepurefeedcompany #purefeed #eventer #eventing #showjumping
A Pure Easy transformation with Isla aka @ID.Eventing 💚 Swipe for the before!
Just look at that Pure Feed shine coming through on Olive ✨
A big thank you to Isla for taking the time to get in touch and sharing this with us. If you have seen great results from feeding Pure Feed, we`d love to hear from you!
Let us know what you think of Pure Feed via DM, email or leave us a review on Trust Pilot.
#thepurefeedcompany #purefeed #purestud #equinenutrition #pureeasy

A Pure Easy transformation with Isla aka @ID.Eventing 💚 Swipe for the before!
Just look at that Pure Feed shine coming through on Olive ✨
A big thank you to Isla for taking the time to get in touch and sharing this with us. If you have seen great results from feeding Pure Feed, we`d love to hear from you!
Let us know what you think of Pure Feed via DM, email or leave us a review on Trust Pilot.
#thepurefeedcompany #purefeed #purestud #equinenutrition #pureeasy
Is Grass Safe for Laminitis-Prone Horses? 🌱
Not all grass is equal! Sugar levels (NSCs) change depending on time, season & temperature 🌡️
Gazing times explained:
☀️ Morning (before 10 AM) - Safer ✅ (NSC levels lower overnight).
🔆 Midday-Afternoon - High risk 🚨 (Sun = NSC spike!).
🌙 Evening/Night - Varies 🤔 (Cold temps = sugar accumulation).
🚨 Spring & Autumn = Peak Risk! 🚨
Fast-growing spring grass + stressed autumn pasture = laminitis danger zone.
💡 Minimise Risk
✅ Turn out early morning before NSC levels rise.
✅ Use a grazing muzzle-reduces intake without full restriction.
✅ Feed low-NSC forage (soaked hay is a great option!).
✅ Balance the diet with low-sugar, high-fibre feeds (like Pure Feed!)
Need more help? Stress not! We are on hand to help, get in touch
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #laminitis

Is Grass Safe for Laminitis-Prone Horses? 🌱
Not all grass is equal! Sugar levels (NSCs) change depending on time, season & temperature 🌡️
Gazing times explained:
☀️ Morning (before 10 AM) - Safer ✅ (NSC levels lower overnight).
🔆 Midday-Afternoon - High risk 🚨 (Sun = NSC spike!).
🌙 Evening/Night - Varies 🤔 (Cold temps = sugar accumulation).
🚨 Spring & Autumn = Peak Risk! 🚨
Fast-growing spring grass + stressed autumn pasture = laminitis danger zone.
💡 Minimise Risk
✅ Turn out early morning before NSC levels rise.
✅ Use a grazing muzzle-reduces intake without full restriction.
✅ Feed low-NSC forage (soaked hay is a great option!).
✅ Balance the diet with low-sugar, high-fibre feeds (like Pure Feed!)
Need more help? Stress not! We are on hand to help, get in touch
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #laminitis
Meet Megan & Willie 👋
@megan_devonport
As Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.
For more help and advice about navigating equine nutrition, get in touch with our team.
#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking

Meet Megan & Willie 👋
@megan_devonport
As Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.
For more help and advice about navigating equine nutrition, get in touch with our team.
#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking
We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster
📞 +44 1460 712123
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed

We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster
📞 +44 1460 712123
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed
Laminitis-Safe Feeds: What’s Best for Your Horse?
Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!
❌ No cereals, no molasses, no unnecessary starch!
Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.
🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.
📖 Not sure what to choose? Try our free diet plan! 🔗 link in bio!
#thepurefeedcompany #purefeed

Laminitis-Safe Feeds: What’s Best for Your Horse?
Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!
❌ No cereals, no molasses, no unnecessary starch!
Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.
🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.
📖 Not sure what to choose? Try our free diet plan! 🔗 link in bio!
#thepurefeedcompany #purefeed
Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #excitingtimesahead

Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #excitingtimesahead
Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
… all included in Pure ReFuel!
Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒
#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash

Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
… all included in Pure ReFuel!
Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒
#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash
🐴 How Horses Use Sugar & Starch for Energy
Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:
🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.
⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.
⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.
📸 - @equiellis

🐴 How Horses Use Sugar & Starch for Energy
Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:
🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.
⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.
⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.
📸 - @equiellis
Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵
Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.
Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333
#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove

Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵
Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.
Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333
#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove
💚 Pure Easy 💚
Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.
🔬 Scientifically Formulated for Total Nutrition:
➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt
🚫 Free From:
Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.
With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.
Do you feed Pure Easy? Let us know in the comments below! 👇
#thepurefeedcompany #purefeed #pureeasy

💚 Pure Easy 💚
Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.
🔬 Scientifically Formulated for Total Nutrition:
➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt
🚫 Free From:
Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.
With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.
Do you feed Pure Easy? Let us know in the comments below! 👇
#thepurefeedcompany #purefeed #pureeasy
Did you known the entire Pure Feed range is free from molasses? 💪
Why is this important?
❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.
🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).
💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.
🦷 Better for Teeth – Excess sugar can contribute to dental issues.
Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵
#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove

Did you known the entire Pure Feed range is free from molasses? 💪
Why is this important?
❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.
🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).
💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.
🦷 Better for Teeth – Excess sugar can contribute to dental issues.
Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵
#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove
Laminitis is more than just sore feet-it’s a serious condition affecting the sensitive laminae inside the hoof. But did you know there are different types, each with a unique cause? 👇
🧬 1️⃣ Metabolic Laminitis (Most Common)
🔎 Too much insulin weakens the laminae, increasing damage risk.
Triggered by hormonal imbalances like:
✅ EMS – Often seen in overweight horses with insulin resistance
✅ Cushing’s (PPID) – Common in older horses with a curly coat & muscle loss
🔥 2️⃣ Inflammatory Laminitis
🔎 Too much insulin weakens the laminae, increasing damage risk.
Caused by gut disturbances & illness, such as:
✅ Colic or infections releasing toxins into the bloodstream
✅ Cereal overload, upsetting gut bacteria & triggering inflammation
⏳ 3️⃣ Mechanical Laminitis
🔎 Excess pressure restricts blood flow, weakening the laminae. Occurs when hooves bear too much weight, due to:
✅ Injury, forcing weight onto one limb
✅ Poor hoof balance or hard surfaces
💡 Prevention Starts with Nutrition!
A low sugar, low starch, high fibre diet helps stabilise insulin, reduce inflammation & support gut health. Our laminitis-safe feeds provide balanced nutrition - without cereals or molasses!
📖 Need help? Try our FREE diet plan that you can find on our website!
#thepurefeedcompany #purefeed #allyoufeedislove #laminitis #laminitisawareness

Laminitis is more than just sore feet-it’s a serious condition affecting the sensitive laminae inside the hoof. But did you know there are different types, each with a unique cause? 👇
🧬 1️⃣ Metabolic Laminitis (Most Common)
🔎 Too much insulin weakens the laminae, increasing damage risk.
Triggered by hormonal imbalances like:
✅ EMS – Often seen in overweight horses with insulin resistance
✅ Cushing’s (PPID) – Common in older horses with a curly coat & muscle loss
🔥 2️⃣ Inflammatory Laminitis
🔎 Too much insulin weakens the laminae, increasing damage risk.
Caused by gut disturbances & illness, such as:
✅ Colic or infections releasing toxins into the bloodstream
✅ Cereal overload, upsetting gut bacteria & triggering inflammation
⏳ 3️⃣ Mechanical Laminitis
🔎 Excess pressure restricts blood flow, weakening the laminae. Occurs when hooves bear too much weight, due to:
✅ Injury, forcing weight onto one limb
✅ Poor hoof balance or hard surfaces
💡 Prevention Starts with Nutrition!
A low sugar, low starch, high fibre diet helps stabilise insulin, reduce inflammation & support gut health. Our laminitis-safe feeds provide balanced nutrition - without cereals or molasses!
📖 Need help? Try our FREE diet plan that you can find on our website!
#thepurefeedcompany #purefeed #allyoufeedislove #laminitis #laminitisawareness