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FEED ADVICE – DISCIPLINES

Feeding Endurance Horses: The Ultimate Guide

Feeding endurance horses requires careful consideration of their unique nutritional needs. Endurance riding is a demanding equestrian discipline that tests a horse’s stamina, fitness, and metabolic efficiency over long distances, often covering 50 to 100 miles in a single day. To succeed in this sport, endurance horses must have a diet that provides sustained energy, supports recovery, and maintains overall health and well-being. In this guide, we will explore the best practices for feeding endurance horses, ensuring they have the fuel they need to perform at their best.

What is Endurance Riding?

Endurance riding is a long-distance competitive sport where horse and rider teams traverse varying terrains, often over natural trails, for extended periods.

The primary focus is on the horse’s ability to maintain a steady pace while covering significant distances, with an emphasis on the horse’s fitness, metabolic health, and soundness.

 The sport includes mandatory vet checks throughout the course to ensure the horse remains in good condition.

Successful endurance horses must combine excellent cardiovascular fitness with strong mental resilience, supported by an optimised diet.

Understanding the Nutritional Needs of Endurance Horses

Endurance horses have distinct nutritional requirements driven by the prolonged and intense nature of the sport. Their diet must provide:

Sustained Energy:

Endurance horses require a diet that delivers slow-release energy to support prolonged exercise without causing spikes in energy levels.

Muscle Development and Recovery:

High-quality protein is essential for muscle maintenance, repair, and recovery after long rides.

Digestive Health:

 A diet that supports a healthy digestive system is crucial, as endurance horses are prone to gastrointestinal issues due to the stress and length of the events.

Hydration and Electrolyte Balance:

Maintaining hydration and replenishing electrolytes lost through sweat is critical to avoid dehydration and maintain performance.

Metabolic Requirements of Endurance Horses

Endurance horses have heightened metabolic needs due to the extended duration of their work. Their diet must be rich in:

Fibre: The cornerstone of an endurance horse’s diet, fibre from hay and forage provides slow-release energy and supports digestive health.

Fats: Offer a concentrated and efficient source of slow-release energy, crucial for maintaining stamina over long distances.

Electrolytes: Essential for maintaining hydration and preventing electrolyte imbalances during prolonged exercise.

Key Components of an Endurance Horse’s Diet

Forage

High-Quality Hay: Forage should be the foundation of the diet, providing a continuous source of energy and promoting digestive health. Good-quality hay such as timothy or meadow hay is ideal, offering a balance of fibre and nutrients.

Pasture: Access to fresh grass can help maintain natural fibre intake and provide additional hydration, although it should be supplemented with hay to ensure consistency in nutrient intake.

Concentrate

High-Fibre Feeds: Feeds designed for endurance should be high in fibre and low in starch, promoting slow-release energy. Avoid high-grain feeds that can cause spikes in energy and increase the risk of metabolic disorders.

Balancers: Feed balancers provide essential vitamins, minerals, and amino acids without adding excessive calories, ensuring the horse receives all necessary nutrients for long-distance work.

Fat Sources

Oils: Soya, linseed, and coconut oils are excellent sources of fats that provide a concentrated energy source, helping to sustain performance over long distances.

Rice Bran: A high-fat feed additive that also offers protein and fibre, making it ideal for maintaining energy levels without causing excitability.

Full-Fat Soya: Combines fat and protein to support both energy needs and muscle maintenance.

Protein Sources

Alfalfa: A high-quality source of protein and fibre, supporting muscle health and endurance.

Soybean Meal: Rich in essential amino acids, helping to maintain muscle mass and aid recovery after long rides.

Linseed: Provides both protein and omega-3 fatty acids, supporting muscle recovery and overall health.

Supplements

Joint Support: Supplements containing glucosamine, chondroitin, and MSM can help support joint health, reducing the risk of wear and tear over long distances.

Electrolytes: Electrolytes: Replenishing electrolytes lost through sweat is crucial for maintaining hydration and preventing muscle cramps. Electrolyte supplements should be administered before, during, and after rides

Digestive Aids: Probiotics and prebiotics can help maintain gut health, reducing the risk of colic and other digestive issues during and after competition

Hydration

Fresh, Clean Water: Constant access to water is essential, particularly during rides. Offering water regularly throughout the ride and at vet checks helps prevent dehydration.

Wet Feeds and Soaked Forage: Feeding wet feeds or soaked hay can help increase water intake, particularly important during hot weather or when horses are reluctant to drink.

Feeding Tips for Endurance Horses

Pre-Ride Nutrition: In the days leading up to a competition, focus on providing a diet rich in fibre and fats to build up energy reserves. Avoid large meals on the day of the ride to prevent digestive upset.

During-Ride Nutrition: Offer small amounts of high-fibre feeds or soaked hay during vet checks to maintain energy levels and encourage hydration. Electrolyte supplementation is crucial to prevent imbalances.

Post-Ride Recovery: After a ride, focus on rehydration and replenishing lost electrolytes. Provide easily digestible feeds that offer a balance of protein and carbohydrates to aid muscle recovery

Conclusion

Feeding an endurance horse is about providing sustained energy, maintaining hydration, and supporting recovery. A diet rich in high-quality forage, balanced concentrates, targeted supplements, and consistent hydration will ensure your horse remains in peak condition for endurance riding. By tailoring the diet to the specific demands of endurance events and the individual needs of your horse, you can help them achieve their best performance.

Hear from the brand ambassador– Georgina Vaughan’s Approach to Endurance Nutrition

Georgina, alongside competing for Endurance GB, she is also a full-time qualified equine vet. As a Pure Feed ambassador, Georgina champions the importance of natural, balanced diets to support the stamina and performance needed for endurance riding.

Georgina manages a team of five competition horses, alongside two youngsters, and their impressive results reflect the care and attention she puts into their preparation. “A huge amount of time and effort goes into preparing my horses to be the best they can be. Having bred or raised them from foals, I know them inside out, and I’m a big believer that nutrition plays a major role in our successes. They’ve grown up on Pure Feed, and this is what fuels them at rides!”

For her horses that maintain their weight easily, Georgina relies on Pure Balance and Micronized Linseed to provide essential nutrients without excess calories. On the other hand, she uses Condition Pellets to ensure her horses get the extra energy they need during ride weekends, helping to maintain condition over longer distances. After intense competitions, Georgina turns to Pure ReFuel, which provides the necessary nutrition for recovery, ensuring her horses bounce back quickly and are ready for the next challenge.

Georgina’s careful, natural approach to feeding shows that with the right diet, endurance horses can perform at their best!

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We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse's diet.If you’re not sure whether straw has a place in your horse’s diet, just ask 👇

We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.

But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.

Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.

It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.

That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.

Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse`s diet.

If you’re not sure whether straw has a place in your horse’s diet, just ask 👇
...

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Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵

Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:

✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!

Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵
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✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!💡 Tip: Keep an eye on their weight and behaviour during the transitionReady to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today!

✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛

Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!

💡 Tip: Keep an eye on their weight and behaviour during the transition

Ready to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today!
...

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Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.💚  Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎

Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.

💚 Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.

💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.

💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.

Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎
...

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Myth: “Ulcers only affect racehorses or horses in heavy work.”Fact: Gastric ulcers are very common, especially in performance horses. Studies show:
• Up to 80–100% of racehorses in training may have ulcers
• Around 40–60% of competition or performance horses
• Even some leisure horses are affected, around 30–40% in surveysUlcers often develop not just from workload, but from long gaps without forage, sudden diet changes, stress, and travel. Many horses show subtle signs rather than obvious discomfort, such as an inconsistent appetite, grumpiness, girth sensitivity, or changes in performance.✨ Key takeaway: Ulcers are common, but not inevitable. Thoughtful feeding and management can reduce the risk and a support long-term normal gastric enviroment.📩 If you’re unsure how to support your horse’s digestive health, our team can help build a feeding plan tailored to their needs

Myth: “Ulcers only affect racehorses or horses in heavy work.”

Fact: Gastric ulcers are very common, especially in performance horses. Studies show:
• Up to 80–100% of racehorses in training may have ulcers
• Around 40–60% of competition or performance horses
• Even some leisure horses are affected, around 30–40% in surveys

Ulcers often develop not just from workload, but from long gaps without forage, sudden diet changes, stress, and travel. Many horses show subtle signs rather than obvious discomfort, such as an inconsistent appetite, grumpiness, girth sensitivity, or changes in performance.

✨ Key takeaway: Ulcers are common, but not inevitable. Thoughtful feeding and management can reduce the risk and a support long-term normal gastric enviroment.

📩 If you’re unsure how to support your horse’s digestive health, our team can help build a feeding plan tailored to their needs
...

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Power through every ride with Pure Working:💙 Medium-calorie, naturally balanced feed designed for horses in regular work.
💙 Rapeseed oil and superfibres provide sustained energy
💙 High-quality protein and key amino acids support topline
💙 Pre- and probiotics promote a normal gut
💙 Biotin helps maintain strong hooves.Want to see the difference Pure Working can make? Locate a stockist near you; 🔗  link in bio

Power through every ride with Pure Working:

💙 Medium-calorie, naturally balanced feed designed for horses in regular work.
💙 Rapeseed oil and superfibres provide sustained energy
💙 High-quality protein and key amino acids support topline
💙 Pre- and probiotics promote a normal gut
💙 Biotin helps maintain strong hooves.

Want to see the difference Pure Working can make? Locate a stockist near you; 🔗 link in bio
...

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Horses don’t work at the same intensity every day, so why should their feed stay the same?Every feed in the Pure Feed range is built on the same carefully selected ingredient base.
The difference? Energy and calorie level.That means you can move up or down the range as workload changes, without changing ingredients, upsetting digestion, or starting again.✔️ Same ingredients
✔️ Same micronutrition
✔️ Different levels to suit the dayFrom rest days to competition days, it’s one feed system that adapts to your horse’s week.💡 Tap our bio for a personalised diet plan today!

Horses don’t work at the same intensity every day, so why should their feed stay the same?

Every feed in the Pure Feed range is built on the same carefully selected ingredient base.
The difference? Energy and calorie level.

That means you can move up or down the range as workload changes, without changing ingredients, upsetting digestion, or starting again.

✔️ Same ingredients
✔️ Same micronutrition
✔️ Different levels to suit the day

From rest days to competition days, it’s one feed system that adapts to your horse’s week.

💡 Tap our bio for a personalised diet plan today!
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Some horses react when the girth is tightened, and it’s not just “being tricky.” The reason often comes down to stomach discomfort.Horses produce stomach acid constantly, even when they’re not eating. Unlike humans, their stomachs aren’t designed to be empty for long periods. When a horse’s stomach is empty, or its gut is upset, the acid can irritate the stomach lining.Tightening the girth puts pressure on the lower ribcage and stomach area, which can trigger discomfort or pain, causing the horse to squirm, nip at the girth, or resist being tacked up.Supporting your horse with a fibre-rich diet, consistent feeding schedule, and careful tack fitting can help reduce this type of sensitivity, making tacking up a calmer, more comfortable experience.💡 Have you noticed a difference when switching to Pure Feed? Let us know!

Some horses react when the girth is tightened, and it’s not just “being tricky.” The reason often comes down to stomach discomfort.

Horses produce stomach acid constantly, even when they’re not eating. Unlike humans, their stomachs aren’t designed to be empty for long periods. When a horse’s stomach is empty, or its gut is upset, the acid can irritate the stomach lining.

Tightening the girth puts pressure on the lower ribcage and stomach area, which can trigger discomfort or pain, causing the horse to squirm, nip at the girth, or resist being tacked up.

Supporting your horse with a fibre-rich diet, consistent feeding schedule, and careful tack fitting can help reduce this type of sensitivity, making tacking up a calmer, more comfortable experience.

💡 Have you noticed a difference when switching to Pure Feed? Let us know!
...

32 1
At Pure Feed, almost our entire complete feed range is cereal-free; from Pure Balance to Pure Condition Mix, giving you a low-starch, gut-friendly option✨
Only our Pure Performance contains cereals, as it's designed for horses in heavy work who need extra energy.Why does this matter? Because high-sugar, high-starch feeds can cause a whole host of problems:
🔥 Spikes in stomach acid → gut irritation
⚡ Fizzy, unpredictable behaviour
⚖ Weight gain or uneven condition
💥 Energy crashes mid-work👉 Not sure where to start? Let our Pure Feed diet plan help you find the best feed for your horse’s gut

At Pure Feed, almost our entire complete feed range is cereal-free; from Pure Balance to Pure Condition Mix, giving you a low-starch, gut-friendly option✨
Only our Pure Performance contains cereals, as it`s designed for horses in heavy work who need extra energy.

Why does this matter? Because high-sugar, high-starch feeds can cause a whole host of problems:
🔥 Spikes in stomach acid → gut irritation
⚡ Fizzy, unpredictable behaviour
⚖ Weight gain or uneven condition
💥 Energy crashes mid-work

👉 Not sure where to start? Let our Pure Feed diet plan help you find the best feed for your horse’s gut
...

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Riboflavin (B2) is your horse’s energy converter 👉  turning carbs, fats, and protein into fuel for work, growth, and recovery. It also supports:
• Skin, coat & hooves
• Tissue repair & cellular growth
• Antioxidant protectionEven if your horse looks fine, stress, work, travel, or seasonal changes can increase B2 requirements.✅ The simple solution: Pure Feed complete feeds, formulated to deliver consistent B2 and other essential nutrients every day.Take the guesswork out of feeding 👉  use our Pure Feed diet plan to make sure your horse is getting exactly what it needs to thrive. 🔗 Link in bio

Riboflavin (B2) is your horse’s energy converter 👉 turning carbs, fats, and protein into fuel for work, growth, and recovery. It also supports:
• Skin, coat & hooves
• Tissue repair & cellular growth
• Antioxidant protection

Even if your horse looks fine, stress, work, travel, or seasonal changes can increase B2 requirements.

✅ The simple solution: Pure Feed complete feeds, formulated to deliver consistent B2 and other essential nutrients every day.

Take the guesswork out of feeding 👉 use our Pure Feed diet plan to make sure your horse is getting exactly what it needs to thrive. 🔗 Link in bio
...

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What do they say - never work with animals 🫣It's our fault, really, for making Refuel so delicious that Aimee's stunning horse Joey couldn't resist trying to steal a bite 🍒 😂

What do they say - never work with animals 🫣

It`s our fault, really, for making Refuel so delicious that Aimee`s stunning horse Joey couldn`t resist trying to steal a bite 🍒 😂
...

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Good nutrition is about the details. 🐎That’s why all of our complete feeds contain biotin as part of their carefully balanced formulation.Pure Feed complete feeds are designed to provide horses with the vitamins, minerals and nutrients they need in one balanced ration, making feeding simple while supporting overall wellbeing.Whether you’re feeding a good doer, a performance horse or a veteran, you can be confident they’re getting complete, balanced nutrition in every bag.💬 Hands up if you love a feed that keeps things simple at feeding time.

Good nutrition is about the details. 🐎

That’s why all of our complete feeds contain biotin as part of their carefully balanced formulation.

Pure Feed complete feeds are designed to provide horses with the vitamins, minerals and nutrients they need in one balanced ration, making feeding simple while supporting overall wellbeing.

Whether you’re feeding a good doer, a performance horse or a veteran, you can be confident they’re getting complete, balanced nutrition in every bag.

💬 Hands up if you love a feed that keeps things simple at feeding time.
...

38 2
Do you feed before riding? 🥕Even a small amount of Pure Feed forms a light layer of fibre in your horse’s stomach. The chaff encourages chewing, which produces saliva 👉 a natural buffer against stomach acid. This “fibre mat” helps shield the sensitive upper stomach lining from acid splash during exercise.Just a small feed 30–60 minutes before your ride can make your horse more comfortable, focused, and ready to perform 🐴✨

Do you feed before riding? 🥕

Even a small amount of Pure Feed forms a light layer of fibre in your horse’s stomach. The chaff encourages chewing, which produces saliva 👉 a natural buffer against stomach acid. This “fibre mat” helps shield the sensitive upper stomach lining from acid splash during exercise.

Just a small feed 30–60 minutes before your ride can make your horse more comfortable, focused, and ready to perform 🐴✨
...

40 2
Do you have a good doer who gains weight just by looking at food, but could do with a little extra oomph in the saddle? 🐎✨We might have the perfect solution! Combine two of our feeds:Pure Balance – our low-calorie, high-spec balancer, fed at the full recommended serving.Pure Performance – add just half a scoop when you ride or whenever extra energy is needed.The result? Fast-release energy from Pure Performance to get your horse moving, without tipping the calorie balance, plus all the vitamins, minerals and extra goodness from Pure Balance to keep them feeling great inside and out!🙌 Hands up who else has a good doer that gains weight just by looking at food?

Do you have a good doer who gains weight just by looking at food, but could do with a little extra oomph in the saddle? 🐎✨

We might have the perfect solution! Combine two of our feeds:

Pure Balance – our low-calorie, high-spec balancer, fed at the full recommended serving.

Pure Performance – add just half a scoop when you ride or whenever extra energy is needed.

The result? Fast-release energy from Pure Performance to get your horse moving, without tipping the calorie balance, plus all the vitamins, minerals and extra goodness from Pure Balance to keep them feeling great inside and out!

🙌 Hands up who else has a good doer that gains weight just by looking at food?
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⚡ Does your horse need slow-release or fast-release energy? 🐎Not all energy in horse feed behaves the same way, and it can make a big difference to how your horse feels and performs.Feeds high in starch and sugar can provide quick-release energy. For some horses, that can mean extra sparkle you weren’t quite asking for.Energy from fibre and oil, on the other hand, is released more slowly. That means steady stamina, better focus and controlled energy, ideal for horses in work without the unwanted fizz.At Pure Feed, our complete feeds are built around fibre-based, slow-release energy, so you can fuel performance while helping keep your horse balanced and rideable.💬 We’d love to know: Have you found certain feeds suit your horse better than others? Let us know below 👇If you’re unsure what’s best for your horse, you can also get a free personalised recommendation using our online Diet Plan 💙

⚡ Does your horse need slow-release or fast-release energy? 🐎

Not all energy in horse feed behaves the same way, and it can make a big difference to how your horse feels and performs.

Feeds high in starch and sugar can provide quick-release energy. For some horses, that can mean extra sparkle you weren’t quite asking for.

Energy from fibre and oil, on the other hand, is released more slowly. That means steady stamina, better focus and controlled energy, ideal for horses in work without the unwanted fizz.

At Pure Feed, our complete feeds are built around fibre-based, slow-release energy, so you can fuel performance while helping keep your horse balanced and rideable.

💬 We’d love to know: Have you found certain feeds suit your horse better than others? Let us know below 👇

If you’re unsure what’s best for your horse, you can also get a free personalised recommendation using our online Diet Plan 💙
...

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Your horse’s gut does a lot more than just “digest feed” ➡️ it’s responsible for nutrient absorption, immune support, behaviour, condition, performance… everything starts there.
The horse’s digestive system is designed for a near-constant intake of fibre, with fermentation in the hindgut supplying a significant proportion of their energy. When diets are high in starch or contain unnecessary additives, we can disrupt that delicate microbial balance and that’s when we start to see issues with condition, behaviour and consistency.At Pure Feed, every formulation is built around supporting optimal digestive function. Our feeds are:• Molasses free
• Cereal free (bar our Pure Performance)
• Alfalfa free
• Mould inhibitor freeInstead of relying on cereals for energy, we use highly digestible fibre sources and oil to provide slow-release energy that works in harmony with the hindgut. Each feed is fully balanced with vitamins and minerals, so you’re not layering multiple products on top.The result? A more stable energy profile, efficient nutrient utilisation, and support for the microbiome. All from a feeding system designed to reflect how horses are meant to eat.Every horse is different; let us build a diet plan that actually suits yours. Comment PLAN below to recieve a link to our diet plan service 🩵

Your horse’s gut does a lot more than just “digest feed” ➡️ it’s responsible for nutrient absorption, immune support, behaviour, condition, performance… everything starts there.
The horse’s digestive system is designed for a near-constant intake of fibre, with fermentation in the hindgut supplying a significant proportion of their energy. When diets are high in starch or contain unnecessary additives, we can disrupt that delicate microbial balance and that’s when we start to see issues with condition, behaviour and consistency.

At Pure Feed, every formulation is built around supporting optimal digestive function. Our feeds are:

• Molasses free
• Cereal free (bar our Pure Performance)
• Alfalfa free
• Mould inhibitor free

Instead of relying on cereals for energy, we use highly digestible fibre sources and oil to provide slow-release energy that works in harmony with the hindgut. Each feed is fully balanced with vitamins and minerals, so you’re not layering multiple products on top.

The result? A more stable energy profile, efficient nutrient utilisation, and support for the microbiome. All from a feeding system designed to reflect how horses are meant to eat.

Every horse is different; let us build a diet plan that actually suits yours. Comment PLAN below to recieve a link to our diet plan service 🩵
...

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Not too much, not too little – just right. 🐴
Pure Working sits perfectly in our Pure Feed range as a medium-calorie, medium-level feed, ideal for horses in regular work or those on box rest who need extra support gaining weight. Balanced, gut-friendly, and designed to keep your horse in top condition without overdoing it.

Not too much, not too little – just right. 🐴
Pure Working sits perfectly in our Pure Feed range as a medium-calorie, medium-level feed, ideal for horses in regular work or those on box rest who need extra support gaining weight. Balanced, gut-friendly, and designed to keep your horse in top condition without overdoing it.
...

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Your feed board shouldn’t look like a chemistry lab 🧪Yet here we are: tubs, balancers, 3 chaffs, multiple supplements… and still guessing if your horse is actually getting what they need.With Pure Feed, it’s simple:
✅ One feed
✅ One scoop
✅ Everything your horse needs — perfectly balanced, every timeLess clutter, less guesswork.
🔗  Click the link in bio for our free diet plan tool to make feeding this easy.

Your feed board shouldn’t look like a chemistry lab 🧪

Yet here we are: tubs, balancers, 3 chaffs, multiple supplements… and still guessing if your horse is actually getting what they need.

With Pure Feed, it’s simple:
✅ One feed
✅ One scoop
✅ Everything your horse needs — perfectly balanced, every time

Less clutter, less guesswork.
🔗 Click the link in bio for our free diet plan tool to make feeding this easy.
...

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What people say about Pure Feed

A much easier way of feeding
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been ...
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Cerys
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been giving her and so far she's loving it! It's a much easier way of feeding, very impressed!
A much easier way of feeding
Cerys
Loving Pure Feed and his tummy is too!
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next ...
Read More
Sue
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next order. He's having some time off to get some weight on and is out on some grass in the middle of the tracks during the day. Thanks so much Pure Feed!
Loving Pure Feed and his tummy is too!
Sue
A huge improvement in her temperament and skin!
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
Sabrina
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
A huge improvement in her temperament and skin!
Sabrina
My pony has never looked or moved better!
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure ...
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Polly
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure veteran and his coat and weight maintenance was superb. With the two new ponies we have started to transition them over to the feeds recommended in the diet plan and they seem very happy. It is so reassuring to know that the ponies are getting everything that they need from your feed. So thank you and for all of your advice and knowledge.
My pony has never looked or moved better!
Polly
All look marvellous!
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
Joyce Simpson
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
All look marvellous!
Joyce Simpson
I can see a huge difference and improvement
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on ...
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Sophie Ferragut
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on money al around. Loving your product!
I can see a huge difference and improvement
Sophie Ferragut
A brilliant system
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
Aletheia Gardiner
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
A brilliant system
Aletheia Gardiner
Genuinely really impressed with Pure Feed!
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of ...
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Emma McFarlane
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of the main reasons I decided to try it!
Genuinely really impressed with Pure Feed!
Emma McFarlane
Wish I'd found it sooner!
It's so simple!.
Leah William
It's so simple!.
Wish I'd found it sooner!
Leah William
Pure Feed transformed my horse!
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Sara Constable
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Pure Feed transformed my horse!
Sara Constable