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FEED ADVICE – DISCIPLINES

Feeding Eventing Horses: The Ultimate Guide

Feeding eventing horses is an art that requires a deep understanding of their unique needs. Eventing is one of the most demanding equestrian disciplines, combining the precision of dressage, the endurance of cross-country, and the agility of show jumping. This multifaceted sport requires horses to be in peak physical and mental condition, supported by a well-balanced and carefully planned diet. In this guide, we will explore the best practices for feeding eventing horses, ensuring they have the energy, stamina, and recovery support needed to excel in competition.

What is Eventing?

Eventing is one of the most demanding disciplines combining the precision of dressage, the endurance of cross country and the agility of showjumping.

This discipline requires horses to be in peak physical and mental condition, supported by a well-balanced and carefully planned diet.

Horses need controlled, slow-release energy from fibre and oil to stay focused and fuel long days of training or competing.

A complete diet with the right blend of fibre, vitamins, minerals, and quality protein supports overall performance and wellbeing.

Understanding the Nutritional Needs of Event Horses

Event horses have distinct nutritional requirements due to the physical demands of the sport. Their diet must provide:

Sustained Energy:

Eventing horses need a diet that supports both aerobic and anaerobic exercise, offering quick-release energy for intense bursts and slow-release energy for endurance.

Muscle Development and Recovery:

High-quality protein is essential to support muscle development and recovery, particularly after the gruelling demands of cross-country.

Joint and Bone Health:

With the physical impact of jumping and cross-country, maintaining strong bones and healthy joints is critical.

Optimal Hydration and Electrolyte Balance:

Eventing often takes place over long days and in varying weather conditions, making hydration and electrolyte replenishment vital.

Metabolic Requirements of Event Horses

Eventing horses have elevated metabolic needs due to the diverse demands of the sport. Their energy needs are higher than those of horses involved in single-discipline activities. The primary sources of energy include:
Carbohydrates: Provide both quick-release energy (from grains) for bursts of speed and slow-release energy (from fibre) for sustained performance.
Fats: Offer a concentrated and slow-release source of energy, helping to maintain stamina during long cross-country courses without causing excitability.
Proteins: Crucial for muscle maintenance, recovery, and repair, especially after intense physical exertion during training and competition.

Key Components of an Eventing Horse’s Diet

Forage:

High-Quality Hay: The foundation of any horse’s diet, forage should be high in fibre and low in dust. A mix of timothy, meadow hay, and alfalfa provides both energy and protein.

Grass: Access to fresh grass, when available, can help maintain natural fibre intake and provide essential nutrients. However, grass alone is often not sufficient for an eventing horse’s needs.

Hard feed

Performance Feeds: Designed specifically for horses in intense work, these feeds provide a balanced mix of carbohydrates, fats, and proteins to support energy, stamina, and recovery – did you know that Pure Feed has a high performance feed which includes a mix of slow and fast release energy!

Balancers: To ensure that all vitamins, minerals, and amino acids are provided without adding excessive calories, a feed balancer is a smart choice – did you know that all of the complete feed range already contains a balancer which means you don’t need to add anything extra in!

Feeding Tips for Event Horses

Energy Management: Ensure the diet provides both quick-release energy for the show jumping and dressage phases and slow-release energy for the endurance required in cross-country.
Consistency is Key: Keep feeding times consistent to help maintain digestive health and reduce stress, particularly during competition season.
Monitor Body Condition: Regularly assess your horse’s body condition score (BCS) and adjust the diet as needed to maintain an optimal balance of muscle, fat, and energy.
Recovery Nutrition:After intense workouts or competitions, ensure your horse receives adequate protein and carbohydrates to aid in muscle recovery and replenish energy stores. Or keep it simple, and use Pure ReFuel – the recovery mash designed to help your horse’s recovery!

Tailoring the Diet to Different Stages of Eventing 

Each phase of eventing places different demands on the horse, requiring a tailored approach to feeding:
Dressage: Horses need controlled energy and strength for precise movements. A diet high in fibre, with moderate protein and fat, helps maintain stamina and muscle tone without causing excitability.
Cross-Country: This phase demands sustained energy and endurance. High-fat feeds and fibre-rich sources are essential to keep energy levels consistent over the course.
Show Jumping: Requires quick-release energy for power and precision. A balance of carbohydrates and fats supports the explosive energy needed for jumping.

Conclusion

Feeding an eventing horse is about balancing energy, endurance, and recovery. By providing a diet rich in high-quality forage, balanced concentrates, targeted supplements, and consistent hydration, you can ensure your horse excels in all phases of eventing. Tailoring the diet to the individual needs of your horse and the specific demands of each phase of competition will help them perform at their best.

Hear from the Sponsor rider – Millie Juleff

Millie is an accomplished rider who has competed at the highest levels, including 4* and advanced events. With 16 years of riding experience, she has honed her skills and developed a deep understanding of what it takes to succeed in eventing. Millie’s riding career is marked by significant achievements. She was a gold medalist with the Young Rider European team in 2022, where she also secured a 6th place individually. In her first 4* event, she placed 5th, and she has multiple 3* wins to her name.
Recognising the importance of nutrition in performance, Millie focuses on a low-sugar, low-starch diet. She prioritises the use of oil in their diet, which provides sustained energy without the peaks and troughs associated with high-starch feeds.

To support her horses in the demanding environment of top-level competition, Millie uses Condition Mix and Pellets from Pure Feed, alongside micronized linseed. This combination highlights that top-end performance horses don’t need a high-sugar diet to succeed. Instead, sugar and starch can be disruptive to the digestive system, leading to issues that may impair performance.

  • Condition Mix and Pellets provide balanced nutrition, promoting muscle development and overall conditioning without relying on high sugar content.
  • Micronized Linseed offers a rich source of omega-3 fatty acids and oil, delivering sustained energy and supporting skin, coat, and joint health.
  • By avoiding high sugar and starch, Millie ensures her horses maintain steady energy levels and optimal digestive health, crucial for peak performance.

Millie’s commitment to a balanced, low-sugar diet, supported by Pure Feed’s Condition Mix, Pellets, and micronized linseed, keeps her horses thriving at the top level of competition

 

Meet Millie’s Horses

Viktor Krum – A 14-year-old Hanoverian who has recently stepped up to 4* level. Viktor is a winning machine at intermediate and 3* levels, now making strides in the advanced category.
Pencos Crown Jewel – A 15-year-old with an impressive 5* record, having previously competed with Ros Canter. Jewel recently placed 2nd in the 3* at Kelsall, proving she’s still at the top of her game.
CFH Dakar Hill – An 8-year-old jumper with exceptional talent, competing up to 3* level.
Donateur – A 16-year-old who has competed up to 4* with Tim Cheffings. Donateur was selected for the YR Europeans last year but unfortunately sustained an injury just before the event.
Kate Blue – A promising 9-year-old jumper currently competing at the 2* level, showing great potential for the future.

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Wishing you and your horses a spook-tacular Halloween from all of us here at The Pure Feed Company!Let us know what you're doing to celebrate in the comments below ⬇️#thepurefeedcompany #purefeed #happyhalloween

Wishing you and your horses a spook-tacular Halloween from all of us here at The Pure Feed Company!

Let us know what you`re doing to celebrate in the comments below ⬇️

#thepurefeedcompany #purefeed #happyhalloween
...

20 1
With Halloween coming up, may horse owners want to know "Can Horses Eat Pumpkins?" 🎃Want your horse to join in the Halloween fun? Or perhaps you have a few pumpkins going spare after carving. But yes, your horse can eat pumpkin! Pumpkins are mostly water and fibre, low in starch, and packed with beta-carotene (a pro-vitamin A). ✅ That makes them a crunchy, gut-friendly snack!But seeds in huge quantities can be difficult for your horse to digest! We recommend cutting up a few chunks of the Pumpkin and feeding it seed free.Got a question regarding equine nutrition? Leave it in the comments, we would be more than happy to help 😊#thepurefeedcompany #purefeed #halloween #faq

With Halloween coming up, may horse owners want to know "Can Horses Eat Pumpkins?" 🎃

Want your horse to join in the Halloween fun? Or perhaps you have a few pumpkins going spare after carving. But yes, your horse can eat pumpkin! Pumpkins are mostly water and fibre, low in starch, and packed with beta-carotene (a pro-vitamin A). ✅ That makes them a crunchy, gut-friendly snack!

But seeds in huge quantities can be difficult for your horse to digest! We recommend cutting up a few chunks of the Pumpkin and feeding it seed free.

Got a question regarding equine nutrition? Leave it in the comments, we would be more than happy to help 😊

#thepurefeedcompany #purefeed #halloween #faq
...

49 0
Not sure if your horse is getting exactly what they need from their feed? 🩵Every horse is different - from workload and temperament to medical history and grazing - so there’s no such thing as a one-size-fits-all diet. That’s why a personalised feeding plan can make all the difference.📋 Whether your goal is to build top line, maintain weight, support performance, or manage a condition - we can help you get there.💬 Comment “DIET PLAN” below or click the link in our bio to start your free, tailored feeding plan today.#thepurefeedcompany #purefeed #dietplan #equinenutrition

Not sure if your horse is getting exactly what they need from their feed? 🩵

Every horse is different - from workload and temperament to medical history and grazing - so there’s no such thing as a one-size-fits-all diet. That’s why a personalised feeding plan can make all the difference.

📋 Whether your goal is to build top line, maintain weight, support performance, or manage a condition - we can help you get there.

💬 Comment “DIET PLAN” below or click the link in our bio to start your free, tailored feeding plan today.

#thepurefeedcompany #purefeed #dietplan #equinenutrition
...

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🎃 Trick or Treat… But Watch Out for Hidden Sugars!Halloween is here, and your horse might be expecting a few treats. But beware… not all treats are as innocent as they look. Some hide sinister sugars under friendly names like molasses, glucose syrup or cane sugar!Why care? These sneaky sugars are non-structural carbohydrates (NSC), which can spike blood glucose and insulin. For sugar-sensitive horses, ponies prone to laminitis, or those with EMS or Cushing’s, that’s a recipe for a very scary vet bill. 💀Molasses is especially sneaky: sweet, sticky, and rapidly fermentable in the hindgut. Too much, and it can disrupt digestion, alter gut microbes, and even cause colic.Pure Feed treats, on the other hand, are all treat and no trick. Low-starch, fibre-rich, and free from hidden sugars, they support the hindgut function while still being delicious!You can find out more about Pure Treats on our website!#thepurefeedcompany #purefeed #equinenutrition

🎃 Trick or Treat… But Watch Out for Hidden Sugars!

Halloween is here, and your horse might be expecting a few treats. But beware… not all treats are as innocent as they look. Some hide sinister sugars under friendly names like molasses, glucose syrup or cane sugar!

Why care? These sneaky sugars are non-structural carbohydrates (NSC), which can spike blood glucose and insulin. For sugar-sensitive horses, ponies prone to laminitis, or those with EMS or Cushing’s, that’s a recipe for a very scary vet bill. 💀

Molasses is especially sneaky: sweet, sticky, and rapidly fermentable in the hindgut. Too much, and it can disrupt digestion, alter gut microbes, and even cause colic.

Pure Feed treats, on the other hand, are all treat and no trick. Low-starch, fibre-rich, and free from hidden sugars, they support the hindgut function while still being delicious!

You can find out more about Pure Treats on our website!

#thepurefeedcompany #purefeed #equinenutrition
...

66 1
How do I choose the right calorie level for my horse? 🤷To get this right, it helps to look at the numbers.Baseline energy needs ⚡️
An average 500 kg horse at rest needs around 65–70 MJ (megajoules) of digestible energy (DE) per day just to maintain bodyweight.Add light work (e.g. hacking 3–4 times a week), and this rises to 75–85 MJ/day.Moderate work (e.g. regular schooling, low-level eventing) pushes it to 90–100 MJ/day.Harder workloads (e.g. advanced eventing, racing) can exceed 120 MJ/day.Winter factor ❄️
Once temperatures dip below the horse’s lower critical temperature (around 0–5°C for a horse with a winter coat), requirements increase by ~2–2.5% for every degree drop. That means on a frosty night at –5°C, a horse may need an extra 15–20 MJ/day simply for staying warm.What does that look like in feed?🐎Grass (summer grazing): Good grass provides ~10 MJ DE per kg of dry matter. A horse can easily meet 80–100 MJ/day on grass alone.Hay: Average meadow hay sits around 7–9 MJ DE per kg of dry matter. To meet 80 MJ, a horse would need 9–11 kg of hay (dry weight) daily, which is achievable but often limited by hay quality or feeding practices.Why does this matter? 🤔
If the diet falls short, the horse mobilises fat (and eventually muscle) to make up the difference, which is why condition loss is so common in winter. On the other hand, oversupplying calories can lead to unwanted weight gain and metabolic strain in good doers.How Pure Feed helps 🩵
Because our complete feeds combine fibre, oil, and a full balancer in every bag, they deliver calories in the same slow-release form the horse’s gut evolved to use. That means:You can top up forage rations with controlled calories.You know vitamins and minerals are always covered.You can choose the right calorie level across our range, from Pure Easy for good doers to Pure Condition Mix for horses needing more support. With no hidden ingredients, preservatives or molasses, there's a Pure Feed for your horse.#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition

How do I choose the right calorie level for my horse? 🤷

To get this right, it helps to look at the numbers.

Baseline energy needs ⚡️
An average 500 kg horse at rest needs around 65–70 MJ (megajoules) of digestible energy (DE) per day just to maintain bodyweight.

Add light work (e.g. hacking 3–4 times a week), and this rises to 75–85 MJ/day.

Moderate work (e.g. regular schooling, low-level eventing) pushes it to 90–100 MJ/day.

Harder workloads (e.g. advanced eventing, racing) can exceed 120 MJ/day.

Winter factor ❄️
Once temperatures dip below the horse’s lower critical temperature (around 0–5°C for a horse with a winter coat), requirements increase by ~2–2.5% for every degree drop. That means on a frosty night at –5°C, a horse may need an extra 15–20 MJ/day simply for staying warm.

What does that look like in feed?🐎

Grass (summer grazing): Good grass provides ~10 MJ DE per kg of dry matter. A horse can easily meet 80–100 MJ/day on grass alone.

Hay: Average meadow hay sits around 7–9 MJ DE per kg of dry matter. To meet 80 MJ, a horse would need 9–11 kg of hay (dry weight) daily, which is achievable but often limited by hay quality or feeding practices.

Why does this matter? 🤔
If the diet falls short, the horse mobilises fat (and eventually muscle) to make up the difference, which is why condition loss is so common in winter. On the other hand, oversupplying calories can lead to unwanted weight gain and metabolic strain in good doers.

How Pure Feed helps 🩵
Because our complete feeds combine fibre, oil, and a full balancer in every bag, they deliver calories in the same slow-release form the horse’s gut evolved to use. That means:

You can top up forage rations with controlled calories.

You know vitamins and minerals are always covered.

You can choose the right calorie level across our range, from Pure Easy for good doers to Pure Condition Mix for horses needing more support. With no hidden ingredients, preservatives or molasses, there`s a Pure Feed for your horse.

#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition
...

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Why do so many horses drop weight in winter? ❄️ Let us tell you why ...🔥 Colder temps = more calories needed
Once it’s below 0–5°C, your horse needs extra energy just to stay warm. If their diet doesn’t cover it, they’ll burn fat reserves instead.🌾 Forage isn’t as rich as summer grass
Hay and haylage have less energy & fewer vitamins than fresh grass, even if the net looks full.🦠 Gut microbes have to adapt
Switching from grass to hay changes the gut bacteria, meaning they might get less usable energy from the same amount of forage.💨 Energy goes to heat, not weight
More calories are spent on staying warm, especially if they’re still in work.🏠 Routine changes matter
Less turnout, more stabling, and longer gaps between meals can all affect digestion & condition.What helps?
✔️ Ad-lib forage to keep the gut working & generating heat
✔️ Slow-release calories from unmolassed beet, grass fibres or oil
✔️ Vitamin & mineral balance to make up for forage shortfalls
✔️ Check body condition every 2–3 weeksOur complete feeds are designed to tackle exactly these winter challenges. Each one provides:✅  Fibre for gut support and heat generation
✅  Oil for steady, slow-release energy
✅  A full balancer with vitamins and minerals (no extra bucket needed!)So even when winter forage is variable, you know your horse’s diet is still balanced — and their condition is supported right through to spring.To find the right feed for your horse, head on over to www.purefeed.com to claim your FREE personalised diet plan, created by our nutrition team 🩵#thepurefeedcompany #purefeed #equinenutrition #allyoufeedislove

Why do so many horses drop weight in winter? ❄️ Let us tell you why ...

🔥 Colder temps = more calories needed
Once it’s below 0–5°C, your horse needs extra energy just to stay warm. If their diet doesn’t cover it, they’ll burn fat reserves instead.

🌾 Forage isn’t as rich as summer grass
Hay and haylage have less energy & fewer vitamins than fresh grass, even if the net looks full.

🦠 Gut microbes have to adapt
Switching from grass to hay changes the gut bacteria, meaning they might get less usable energy from the same amount of forage.

💨 Energy goes to heat, not weight
More calories are spent on staying warm, especially if they’re still in work.

🏠 Routine changes matter
Less turnout, more stabling, and longer gaps between meals can all affect digestion & condition.

What helps?
✔️ Ad-lib forage to keep the gut working & generating heat
✔️ Slow-release calories from unmolassed beet, grass fibres or oil
✔️ Vitamin & mineral balance to make up for forage shortfalls
✔️ Check body condition every 2–3 weeks

Our complete feeds are designed to tackle exactly these winter challenges. Each one provides:

✅ Fibre for gut support and heat generation
✅ Oil for steady, slow-release energy
✅ A full balancer with vitamins and minerals (no extra bucket needed!)

So even when winter forage is variable, you know your horse’s diet is still balanced — and their condition is supported right through to spring.

To find the right feed for your horse, head on over to www.purefeed.com to claim your FREE personalised diet plan, created by our nutrition team 🩵

#thepurefeedcompany #purefeed #equinenutrition #allyoufeedislove
...

37 0
🚫 STOP FEEDING SUPERMARKET OILS ‼️
Adding vegetable oil for extra condition or coat shine might seem harmless — but the fatty acid balance is all wrong for horses.🔸 Horses need both omega-3 (ALA) and omega-6 (LA) — but the ratio is what matters.
Here’s how common oils stack up against grass 👇
🌿 Grass ≈ 3–4:1 (omega-3:omega-6)
🌱 Linseed ≈ 4:1
🥥 Coconut ≈ 1:2
🌰 Soya ≈ 1:7
🌽 Corn ≈ 1:50
🌻 Sunflower ≈ 1:200An excess of omega-6 can:
❌ Increase pro-inflammatory compounds
❌ Slow recovery after exercise
❌ Exacerbate gut sensitivity
❌ Add strain to joints✨ Linseed is naturally rich in omega-3, helping restore balance in hay- and cereal-based diets. It supports anti-inflammatory pathways, a glossy coat, healthy skin, and cell function.💜 Pure Linseed is 100% micronised linseed — highly digestible, naturally high in oil for slow-release energy, a great fibre source, and close to the horse’s natural omega ratio.👉 Head to our website to learn more about Pure Linseed.#purefeed #thepurefeedcompany #purelinseed

🚫 STOP FEEDING SUPERMARKET OILS ‼️
Adding vegetable oil for extra condition or coat shine might seem harmless — but the fatty acid balance is all wrong for horses.

🔸 Horses need both omega-3 (ALA) and omega-6 (LA) — but the ratio is what matters.
Here’s how common oils stack up against grass 👇
🌿 Grass ≈ 3–4:1 (omega-3:omega-6)
🌱 Linseed ≈ 4:1
🥥 Coconut ≈ 1:2
🌰 Soya ≈ 1:7
🌽 Corn ≈ 1:50
🌻 Sunflower ≈ 1:200

An excess of omega-6 can:
❌ Increase pro-inflammatory compounds
❌ Slow recovery after exercise
❌ Exacerbate gut sensitivity
❌ Add strain to joints

✨ Linseed is naturally rich in omega-3, helping restore balance in hay- and cereal-based diets. It supports anti-inflammatory pathways, a glossy coat, healthy skin, and cell function.

💜 Pure Linseed is 100% micronised linseed — highly digestible, naturally high in oil for slow-release energy, a great fibre source, and close to the horse’s natural omega ratio.

👉 Head to our website to learn more about Pure Linseed.

#purefeed #thepurefeedcompany #purelinseed
...

173 1
All-in-one feed = less clutter, fewer feed bins and less time in the feed room 🩵

All-in-one feed = less clutter, fewer feed bins and less time in the feed room 🩵 ...

49 3
We were delighted to hear from Bronnen about her love for Pure Easy 💚"I have used your feed for about the last 10 years with all the horses and ponies I’ve had. I have an event mare that we have been struggling with soundness issues for the last 2 years so has barely been in work. We never made it out of walk in the last 2 years, yet this is her this morning, fed on pure easy, looking absolutely incredible, like she hasn’t seen a day out of work in her life! Love your feeds so much, thank you!  I always recommend you to anyone who asks. I have a young Connie too who is just starting her ridden career and they are both on pure easy. So simple and easy to use and I trust it to support muscle development without any extra energy than they need. Big fan!"Have you had a Pure Feed success story of your own? We’d love to hear it! Share your experience with us in the comments or tag us in your posts - your horse could be featured next!Thank you Bronnen for taking the time to get in touch 🙌 @bronnen_equestrian#thepurefeedcompany #purefeed #allyoufeedislove #poweredbypurefeed

We were delighted to hear from Bronnen about her love for Pure Easy 💚

"I have used your feed for about the last 10 years with all the horses and ponies I’ve had. I have an event mare that we have been struggling with soundness issues for the last 2 years so has barely been in work. We never made it out of walk in the last 2 years, yet this is her this morning, fed on pure easy, looking absolutely incredible, like she hasn’t seen a day out of work in her life! Love your feeds so much, thank you! I always recommend you to anyone who asks. I have a young Connie too who is just starting her ridden career and they are both on pure easy. So simple and easy to use and I trust it to support muscle development without any extra energy than they need. Big fan!"

Have you had a Pure Feed success story of your own? We’d love to hear it! Share your experience with us in the comments or tag us in your posts - your horse could be featured next!

Thank you Bronnen for taking the time to get in touch 🙌 @bronnen_equestrian

#thepurefeedcompany #purefeed #allyoufeedislove #poweredbypurefeed
...

40 1
Worried about Winter fizz, but your horse needs to gain weight?It’s a situation we hear all the time, especially in winter when horses need more calories to maintain condition, but no one wants a fizzy, unrideable horse.Fast-release energy mainly comes from starch and sugars (found in cereals like oats, barley, maize). These are broken down in the small intestine into glucose, which causes a rapid rise in blood sugar. Result? A quick burst of energy, often linked with sharper behaviour or “fizz”.Slow-release energy comes from fibre and oil. Fibre is fermented in the hindgut by microbes into volatile fatty acids (VFAs), while oil is broken down into fatty acids in the small intestine. Both provide a steady, sustained fuel source without the glucose spikes. Result? More stamina, better weight maintenance, and a calmer, more consistent way of providing calories.Why does this matter in winter?
Many horses lose condition as the cold increases calorie demand. Owners worry about upping feed in case it makes their horse hot, but if the calories come from slow-release sources, they can safely support condition without unwanted fizz.
Our Condition Mix is built on fibre, oil, and unmolassed beet, not high-starch cereals. That means it delivers the extra calories your horse needs for condition in a controlled, slow-release form. Energy for weight maintenance and work, without the behaviour spike.💬 Want us to create a tailored winter feeding plan for your horse? Comment “DIET PLAN” below and we’ll be in touch!#thepurefeedcompany #purefeed #equinenutrition #allyoufeedislove📸 @joelsebhart @ruthpotterpr

Worried about Winter fizz, but your horse needs to gain weight?

It’s a situation we hear all the time, especially in winter when horses need more calories to maintain condition, but no one wants a fizzy, unrideable horse.

Fast-release energy mainly comes from starch and sugars (found in cereals like oats, barley, maize). These are broken down in the small intestine into glucose, which causes a rapid rise in blood sugar. Result? A quick burst of energy, often linked with sharper behaviour or “fizz”.

Slow-release energy comes from fibre and oil. Fibre is fermented in the hindgut by microbes into volatile fatty acids (VFAs), while oil is broken down into fatty acids in the small intestine. Both provide a steady, sustained fuel source without the glucose spikes. Result? More stamina, better weight maintenance, and a calmer, more consistent way of providing calories.

Why does this matter in winter?
Many horses lose condition as the cold increases calorie demand. Owners worry about upping feed in case it makes their horse hot, but if the calories come from slow-release sources, they can safely support condition without unwanted fizz.
Our Condition Mix is built on fibre, oil, and unmolassed beet, not high-starch cereals. That means it delivers the extra calories your horse needs for condition in a controlled, slow-release form. Energy for weight maintenance and work, without the behaviour spike.

💬 Want us to create a tailored winter feeding plan for your horse? Comment “DIET PLAN” below and we’ll be in touch!

#thepurefeedcompany #purefeed #equinenutrition #allyoufeedislove

📸 @joelsebhart @ruthpotterpr
...

68 1
Looking for Pure Feed in Rugby?
Or ready to switch to a simpler, more natural way of feeding?
We’re thrilled to announce that Tower Farm Saddlery is now stocking Pure Feed 🎉
Our complete feeds combine fibre, balancer, and oil in one convenient bag, giving your horse everything they need while saving you time and effort.📍 Head to our Stockist Map to find Tower Farm and your nearest stockist: https://www.purefeed.com/stockists/

Looking for Pure Feed in Rugby?
Or ready to switch to a simpler, more natural way of feeding?
We’re thrilled to announce that Tower Farm Saddlery is now stocking Pure Feed 🎉
Our complete feeds combine fibre, balancer, and oil in one convenient bag, giving your horse everything they need while saving you time and effort.

📍 Head to our Stockist Map to find Tower Farm and your nearest stockist: https://www.purefeed.com/stockists/
...

33 0
Are you worried about hay shortages, quality or price?This year, we’re hearing the same thing from yards across the country:
🔹 Lower hay yields
🔹 Skyrocketing prices
🔹 Bales arriving late or not at all
🔹 And when they do? Inconsistent quality and unpredictable sugar levelsAll of this makes it harder to manage your horse’s diet especially if they’re sensitive, on soaked forage, or prone to weight loss.That’s where Pure Meadow Mash steps in.
🌿 Made from super fibres, it provides a highly digestible, low-sugar source of fibre, calories and hydration, no surprises, no stress.Unlike hay, which can vary in protein, sugar, and digestibility depending on the cut, weather and storage, Pure Meadow Mash delivers consistent, controlled nutrition in every bowl.Why choose it?✔️ A reliable forage replacer; perfect if hay is in short supply or poor quality
✔️ Very low sugar and starch; suitable for laminitics, PPID and EMS
✔️ Soft, soaked fibre; ideal for older horses, dental issues or fussy eaters
✔️ Supports digestion and hydration; especially valuable in cold weather when horses drink lessIt’s everything we wish hay could be this year: consistent, balanced, and ready when you need it.Learn more about Pure Feed Meadow Mash on our website (link in bio 💻)#purefeed  #equinenutrition  #allyoufeedislove  #meadowmash

Are you worried about hay shortages, quality or price?

This year, we’re hearing the same thing from yards across the country:
🔹 Lower hay yields
🔹 Skyrocketing prices
🔹 Bales arriving late or not at all
🔹 And when they do? Inconsistent quality and unpredictable sugar levels

All of this makes it harder to manage your horse’s diet especially if they’re sensitive, on soaked forage, or prone to weight loss.

That’s where Pure Meadow Mash steps in.
🌿 Made from super fibres, it provides a highly digestible, low-sugar source of fibre, calories and hydration, no surprises, no stress.

Unlike hay, which can vary in protein, sugar, and digestibility depending on the cut, weather and storage, Pure Meadow Mash delivers consistent, controlled nutrition in every bowl.

Why choose it?

✔️ A reliable forage replacer; perfect if hay is in short supply or poor quality
✔️ Very low sugar and starch; suitable for laminitics, PPID and EMS
✔️ Soft, soaked fibre; ideal for older horses, dental issues or fussy eaters
✔️ Supports digestion and hydration; especially valuable in cold weather when horses drink less

It’s everything we wish hay could be this year: consistent, balanced, and ready when you need it.

Learn more about Pure Feed Meadow Mash on our website (link in bio 💻)

#purefeed #equinenutrition #allyoufeedislove #meadowmash
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✨ GIVEAWAY TIME! ✨We’re giving you the chance to win the ultimate Pure Feed look - our always popular, highly sought-after kit! 🐴💛The Prize includes:
• The legendary  Pure Feed branded Stormtech gilet
• Exclusive money-can’t-buy Pure Feed branded Le Mieux saddle pad (in cc or dr)
• £20 Pure Feed voucher towards your horse’s favourite feedHow to enter:
1️⃣ Make sure you’re following @thepurefeedcompany
2️⃣ Tag a friend in the comments (each new comment with a tag counts as an entry!)📅  The winner will be announced on the 30th September
🏆 The winner will be picked at random and contacted directly by us
🇬🇧 UK entries onlyThis giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta.Good luck 🍀
#thepurefeedcompany #purefeed #allyoufeedislove #equinegiveaway

✨ GIVEAWAY TIME! ✨

We’re giving you the chance to win the ultimate Pure Feed look - our always popular, highly sought-after kit! 🐴💛

The Prize includes:
• The legendary Pure Feed branded Stormtech gilet
• Exclusive money-can’t-buy Pure Feed branded Le Mieux saddle pad (in cc or dr)
• £20 Pure Feed voucher towards your horse’s favourite feed

How to enter:
1️⃣ Make sure you’re following @thepurefeedcompany
2️⃣ Tag a friend in the comments (each new comment with a tag counts as an entry!)

📅 The winner will be announced on the 30th September
🏆 The winner will be picked at random and contacted directly by us
🇬🇧 UK entries only

This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta.

Good luck 🍀
#thepurefeedcompany #purefeed #allyoufeedislove #equinegiveaway
...

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We’re pleased to share that Horse & Hen are a Pure Feed stockist! 🛒
@horse_and_hen📞 01629 55084You can find Horse & Hen in Matlock, 📍 DE4 5NDFor more information have a look at their website www.horseandhen.co.uk 💻We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️Alternatively if you're a retailer interested in stocking Pure Feed, we’d love to hear from you!#Proudtostockpurefeed #thepurefeedcompany #purefeed

We’re pleased to share that Horse & Hen are a Pure Feed stockist! 🛒
@horse_and_hen

📞 01629 55084

You can find Horse & Hen in Matlock, 📍 DE4 5ND


For more information have a look at their website www.horseandhen.co.uk 💻

We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️

Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!

#Proudtostockpurefeed #thepurefeedcompany #purefeed
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🥣 Meadow Mash = box rest saviour!Tara might wear more than she eats, but this simple feed was a real game changer for her. During a period of box rest she started refusing her normal hay, which made it tricky to keep her fibre intake and hydration levels up.Enter Meadow Mash. Its soft, soaked fibre was easy for her to eat, helped her stay hydrated, and most importantly, kept her gut moving when she needed it most!#thepurefeedcompany #purefeed #dietplan #equinenutrition

🥣 Meadow Mash = box rest saviour!

Tara might wear more than she eats, but this simple feed was a real game changer for her. During a period of box rest she started refusing her normal hay, which made it tricky to keep her fibre intake and hydration levels up.

Enter Meadow Mash. Its soft, soaked fibre was easy for her to eat, helped her stay hydrated, and most importantly, kept her gut moving when she needed it most!

#thepurefeedcompany #purefeed #dietplan #equinenutrition
...

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What people say about Pure Feed

A much easier way of feeding
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been ...
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Cerys
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been giving her and so far she's loving it! It's a much easier way of feeding, very impressed!
A much easier way of feeding
Cerys
Loving Pure Feed and his tummy is too!
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next ...
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Sue
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next order. He's having some time off to get some weight on and is out on some grass in the middle of the tracks during the day. Thanks so much Pure Feed!
Loving Pure Feed and his tummy is too!
Sue
A huge improvement in her temperament and skin!
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
Sabrina
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
A huge improvement in her temperament and skin!
Sabrina
My pony has never looked or moved better!
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure ...
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Polly
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure veteran and his coat and weight maintenance was superb. With the two new ponies we have started to transition them over to the feeds recommended in the diet plan and they seem very happy. It is so reassuring to know that the ponies are getting everything that they need from your feed. So thank you and for all of your advice and knowledge.
My pony has never looked or moved better!
Polly
All look marvellous!
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
Joyce Simpson
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
All look marvellous!
Joyce Simpson
I can see a huge difference and improvement
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on ...
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Sophie Ferragut
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on money al around. Loving your product!
I can see a huge difference and improvement
Sophie Ferragut
A brilliant system
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
Aletheia Gardiner
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
A brilliant system
Aletheia Gardiner
Genuinely really impressed with Pure Feed!
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of ...
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Emma McFarlane
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of the main reasons I decided to try it!
Genuinely really impressed with Pure Feed!
Emma McFarlane
Wish I'd found it sooner!
It's so simple!.
Leah William
It's so simple!.
Wish I'd found it sooner!
Leah William
Pure Feed transformed my horse!
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Sara Constable
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Pure Feed transformed my horse!
Sara Constable