About Us
About The Pure Feed Company
Founded by a group of horse enthusiasts and nutrition experts, The Pure Feed Company was born out of a love for horses and an understanding of their unique dietary needs. We recognised a gap in the market for feed that was both nutritionally balanced and free from unnecessary additives. The Pure Feed Company is all about re-inventing equine nutrition with a view to ensuring that every horse has the opportunity to enjoy a life of optimum health & wellbeing, performance, and longevity.
Commitment To Quality
Quality is at the heart of everything we do. From sourcing the finest ingredients to meticulous manufacturing processes, we are committed to maintaining the highest standards. We use the very best UK and international equine scientists to design and create nutritionally superior, natural, and sustainable products. We meticulously select ingredients and employ advanced formulation and manufacturing processes to ensure the highest quality standards. The Pure Feed Company produces a range of high-quality natural horse feeds that are low in sugar and starch, high in fibre, and all contain our premium broad-spectrum balancer. Our range of complete feeds are easy to feed, palatable, competitively priced, and proven to be very effective in maximising and maintaining the performance & well-being of everything from youngstock to multi-discipline competition horses & veterans alike.
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
We use high-quality ingredients and no unnecessary additives.
Sustainability And Care
We are dedicated to sustainable practices that protect our planet. Our bags are designed to be eco-friendly, made of 100% recyclable LDPE-4 which is made from 30% recycled material. We aim to source UK-grown ingredients where possible and manufacture in UK mills – leading to reduced horse feed miles and fuel consumption. We believe that caring for horses goes hand-in-hand with caring for the environment they live in.
Our Team
At The Pure Feed Company, we are more than just a provider of high-quality equine nutrition; we are a team of passionate horse lovers and dedicated professionals. Each member of our team brings unique expertise and a shared commitment to enhancing the health and wellbeing of your horses.
Elise Kings BSc
Head of Nutrition
Elise graduated from Hartpury with a degree in Equine Science before working as a veterinary nurse in an equine practice. She then moved into the equine supplement industry, gaining valuable insight into horse nutrition. Joining the Pure Feed team in 2023, she now helps owners make informed feeding choices backed by both scientific knowledge and hands-on experience.
Ruth Potter BSc
Marketing Apprentice
Ruth holds a degree in Applied Equine Science and Business from the Royal Agricultural University, combining her passion for horses with her work in marketing. She has owned horses for six years, and her own horse’s experience with equine metabolic syndrome has given her a strong appreciation for the importance of proper nutrition.
Liv Smith MSc
Sales Executive
Liv combines academic expertise with a lifelong passion for horses. Holding an MSc from Hartpury, she has been involved with horses from a young age, giving her a strong foundation in equine care and nutrition. As part of our sales team, Liv helps customers find the right feed solutions for their horses with confidence and practical knowledge.
Our Commitment
Our team at The Pure Feed Company is united by a shared goal: to provide your horses with the best nutrition available. We combine our diverse skills and experiences to create feeds that support the health, performance, and happiness of your equine companions. Whether you need expert nutritional advice, customer support, or insights into our latest products, our team is here to help.
Apply to become a Brand Ambassador!
Are you passionate about equine nutrition and the well-being of horses? Do you believe in the benefits of natural feeding and want to share this with the equestrian community? If so, we’d love to hear from you!
For any questions or additional information, please contact us at info@purefeed.com or 01458 333 333.
Thousands of people love our feeds
Meet Pure Feed brand ambassador, Georgina also known as @cefn_duendurancehorses 👋
International endurance rider, equine vet, and passionate breeder and trainer of her own horses - Georgina does it all. For the past 13 years, she’s trusted Pure Feed to keep her horses looking great and performing at their best 🩵
Want to follow her journey? Head over to her Instagram or Facebook to see more behind the scenes 🐎
Got an endurance horse and looking for feeding advice? Our nutrition team is here to help 🙌Reach out to us directly or fill in a free personalised diet plan today that can be found on our website 💻
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #endurancehorse #endurancehorses #endurancehorsetraining
Meet Pure Feed brand ambassador, Georgina also known as @cefn_duendurancehorses 👋
International endurance rider, equine vet, and passionate breeder and trainer of her own horses - Georgina does it all. For the past 13 years, she’s trusted Pure Feed to keep her horses looking great and performing at their best 🩵
Want to follow her journey? Head over to her Instagram or Facebook to see more behind the scenes 🐎
Got an endurance horse and looking for feeding advice? Our nutrition team is here to help 🙌Reach out to us directly or fill in a free personalised diet plan today that can be found on our website 💻
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #endurancehorse #endurancehorses #endurancehorsetraining
Did you know the Pure Feed range has …
🚫 No Alfalfa
🚫 No mould inhibitors
🚫 No molasses
🚫 No whole grain cereals (excluding performance where we use bruised oats)
🚫 No nutritionally improved straw
🚫 No Soya in any of the mixes
And the range (excluding performance) is suitable for horses with
✅ PPID
✅ Laminitis
✅ EMS
✅ Equine gastric ulcer syndrome
Want to get started? You can receive a tailored diet plan made for your horse by filling out a quick form that can be found on our website. And it’s free!
#purefeed #poweredbypurefeed #thepurefeedcompany #equinenutrition
🎥 @lily.equestrian @blossett_pr
Did you know the Pure Feed range has …
🚫 No Alfalfa
🚫 No mould inhibitors
🚫 No molasses
🚫 No whole grain cereals (excluding performance where we use bruised oats)
🚫 No nutritionally improved straw
🚫 No Soya in any of the mixes
And the range (excluding performance) is suitable for horses with
✅ PPID
✅ Laminitis
✅ EMS
✅ Equine gastric ulcer syndrome
Want to get started? You can receive a tailored diet plan made for your horse by filling out a quick form that can be found on our website. And it’s free!
#purefeed #poweredbypurefeed #thepurefeedcompany #equinenutrition
🎥 @lily.equestrian @blossett_pr
All Pure feeds are built on the same high-fibre, fully balanced base, which makes switching between them is simple, safe, and stress-free.
Whether your horse is in light work or gearing up for competition, you can adapt their diet without disrupting their digestion.
✅ Same base formulation - No need to slowly mix one into another over two weeks.
⚡ Targeted energy options
🔁 Quick, easy changes
From Pure Balance to Pure Performance, fuel the right type of energy at the right time.
📅 Got summer shows or camp coming up? Drop us a message, we’ll help you find the right feed for your horse or fill out a FREE personalised diet plan available on the Pure Feed website.
#PureFeed #thepurefeedcompany #equinenutrition
All Pure feeds are built on the same high-fibre, fully balanced base, which makes switching between them is simple, safe, and stress-free.
Whether your horse is in light work or gearing up for competition, you can adapt their diet without disrupting their digestion.
✅ Same base formulation - No need to slowly mix one into another over two weeks.
⚡ Targeted energy options
🔁 Quick, easy changes
From Pure Balance to Pure Performance, fuel the right type of energy at the right time.
📅 Got summer shows or camp coming up? Drop us a message, we’ll help you find the right feed for your horse or fill out a FREE personalised diet plan available on the Pure Feed website.
#PureFeed #thepurefeedcompany #equinenutrition
🚨 GIVEAWAY ALERT 🚨
We’re proud to be supporting @Ponytalesdorset for their Annual Charity Day on 10th August 2025 at Kingston Maurward Equestrian, Dorchester (DT2 8PY), raising money for @horsecharity
To celebrate, we’re teaming up with Pony Tales to give one lucky winner and their horse a place at the event as well as Pure Feed merchandise and a feed voucher - a prize bundle worth over £300!
The prize includes:
➡️ A place for you and your own horse at the Charity Day
➡️ Two ridden lessons of your choice: flatwork, jumping or pole work
➡️ Welcome breakfast, lunch bag, afternoon cakes and light refreshments
➡️ A Le Mieux goodie bag and Pony Tales rosette
➡️ Entry into a prize draw to win a Le Mieux bundle worth £150
➡️ Access to an auction with fantastic prizes
➡️ A Pure Feed bundle: saddle pad, polo top, baseball cap and a £30 feed voucher
Weighbridge sessions from Pure Feed will also be available on the day
Friends, family and supporters are welcome to attend. Food and drink will be available to purchase on site.
To enter:
Follow @thepurefeedcompany and @ponytalesdorset
Like this post
Tag three friends in the comments
Entries close 31st July 2025. The winner will be picked at random on the 1st August 2025.
UK only. No cash alternative available. Please only enter if you are available to attend on 10th August and can bring your own horse.
This giveaway is in no way sponsored, endorsed or administered by Instagram or Facebook.
Good luck! 🍀
#thepurefeedcompany #ponytalesdorset #giveaway #equinegiveaway #purefeed
🚨 GIVEAWAY ALERT 🚨
We’re proud to be supporting @Ponytalesdorset for their Annual Charity Day on 10th August 2025 at Kingston Maurward Equestrian, Dorchester (DT2 8PY), raising money for @horsecharity
To celebrate, we’re teaming up with Pony Tales to give one lucky winner and their horse a place at the event as well as Pure Feed merchandise and a feed voucher - a prize bundle worth over £300!
The prize includes:
➡️ A place for you and your own horse at the Charity Day
➡️ Two ridden lessons of your choice: flatwork, jumping or pole work
➡️ Welcome breakfast, lunch bag, afternoon cakes and light refreshments
➡️ A Le Mieux goodie bag and Pony Tales rosette
➡️ Entry into a prize draw to win a Le Mieux bundle worth £150
➡️ Access to an auction with fantastic prizes
➡️ A Pure Feed bundle: saddle pad, polo top, baseball cap and a £30 feed voucher
Weighbridge sessions from Pure Feed will also be available on the day
Friends, family and supporters are welcome to attend. Food and drink will be available to purchase on site.
To enter:
Follow @thepurefeedcompany and @ponytalesdorset
Like this post
Tag three friends in the comments
Entries close 31st July 2025. The winner will be picked at random on the 1st August 2025.
UK only. No cash alternative available. Please only enter if you are available to attend on 10th August and can bring your own horse.
This giveaway is in no way sponsored, endorsed or administered by Instagram or Facebook.
Good luck! 🍀
#thepurefeedcompany #ponytalesdorset #giveaway #equinegiveaway #purefeed
Which mash is right for your horse - Meadow Mash or Refuel?
If you’re unsure, you’re not alone. We often get asked: which should I use when?
The short answer? They’re two very different tools, and here’s why it matters.
🥕 Pure Meadow Mash is a high-fibre, low-calorie hay replacer.
It’s ideal for:
➡️ Horses with poor dentition
➡️ Good doers on soaked hay
➡️ Managing hydration in hot weather
➡️ Adding bulk to a balancer-only diet
It’s packed with soaked fibre sources to support gut health and keep horses chewing – but it’s not designed to give energy, replace lost electrolytes or aid recovery.
⚡ Pure Refuel, on the other hand, is a post-exercise recovery mash.
It contains:
🍒 Digestible energy to replenish glycogen stores
🍒 Electrolytes to replace what’s lost in sweat
🍒 Added protein for muscle repair
🍒 A gut balancer and vitamins to support recovery
It’s designed for horses working hard such as those eventing, showjumping, or travelling long distances - who need fast, targeted nutritional support.
➡️ Using the wrong mash can mean you’re missing out on key benefits, or unintentionally feeding calories your horse doesn’t need.
🧪 If you’re not sure which suits your horse best, let’s take out the guesswork.
Let`s chat 💬 Reach out to the Pure Feed team and we can give you some advice to clear away any confusion. Alternatively, fill out a FREE personalised diet plan form (link in bio)
#thepurefeedcompany #purefeed #heatwave #equine #purerefuel #puremeadowmash
Which mash is right for your horse - Meadow Mash or Refuel?
If you’re unsure, you’re not alone. We often get asked: which should I use when?
The short answer? They’re two very different tools, and here’s why it matters.
🥕 Pure Meadow Mash is a high-fibre, low-calorie hay replacer.
It’s ideal for:
➡️ Horses with poor dentition
➡️ Good doers on soaked hay
➡️ Managing hydration in hot weather
➡️ Adding bulk to a balancer-only diet
It’s packed with soaked fibre sources to support gut health and keep horses chewing – but it’s not designed to give energy, replace lost electrolytes or aid recovery.
⚡ Pure Refuel, on the other hand, is a post-exercise recovery mash.
It contains:
🍒 Digestible energy to replenish glycogen stores
🍒 Electrolytes to replace what’s lost in sweat
🍒 Added protein for muscle repair
🍒 A gut balancer and vitamins to support recovery
It’s designed for horses working hard such as those eventing, showjumping, or travelling long distances - who need fast, targeted nutritional support.
➡️ Using the wrong mash can mean you’re missing out on key benefits, or unintentionally feeding calories your horse doesn’t need.
🧪 If you’re not sure which suits your horse best, let’s take out the guesswork.
Let`s chat 💬 Reach out to the Pure Feed team and we can give you some advice to clear away any confusion. Alternatively, fill out a FREE personalised diet plan form (link in bio)
#thepurefeedcompany #purefeed #heatwave #equine #purerefuel #puremeadowmash
Whether you’ve got a xc course to storm around or are going for a leg stretch around the village - the Pure Feed range has something for your horse 🐴
Our range suits good doers, poor doers, breeding stock and veterans! Not to mention horses with metabolic conditions like EMS, equine gastric ulcer syndrome, PPID and more.
If this sounds like what you’re looking for, the first step is a personalised diet plan - available on the Pure Feed website 💻
You fill in a few details about your horse and our team will email you a report, tailored to your horse and their needs - it’s as simple as that! 🩵
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
🎥 @joelsebhart @ruthpotterpr
Whether you’ve got a xc course to storm around or are going for a leg stretch around the village - the Pure Feed range has something for your horse 🐴
Our range suits good doers, poor doers, breeding stock and veterans! Not to mention horses with metabolic conditions like EMS, equine gastric ulcer syndrome, PPID and more.
If this sounds like what you’re looking for, the first step is a personalised diet plan - available on the Pure Feed website 💻
You fill in a few details about your horse and our team will email you a report, tailored to your horse and their needs - it’s as simple as that! 🩵
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
🎥 @joelsebhart @ruthpotterpr
We are exciting to be heading back to @horse_event5 in August for not one, not two but THREE events!
⭐️ Broadway ODE
⭐️ Calmsden ODE
⭐️ Bengrove ODE
The Pure Feed team will be on site to answer your questions and to hand out free samples of our recovery & rehydration mash ➡️ ReFuel!
Don’t forget to enter our competition! 🏆
Post a picture of your horse eating refuel at horse events, tag us and use the hashtags #purefeedhorseevents #refuelwithpurefeed to be in for the chance to win a bundle worth up to £200 which includes a money can’t buy Pure saddle pad!! 🩵
The winner will be drawn at the end of the season.
Hope to see you there 👋
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #refuel #horse #purerefuel
We are exciting to be heading back to @horse_event5 in August for not one, not two but THREE events!
⭐️ Broadway ODE
⭐️ Calmsden ODE
⭐️ Bengrove ODE
The Pure Feed team will be on site to answer your questions and to hand out free samples of our recovery & rehydration mash ➡️ ReFuel!
Don’t forget to enter our competition! 🏆
Post a picture of your horse eating refuel at horse events, tag us and use the hashtags #purefeedhorseevents #refuelwithpurefeed to be in for the chance to win a bundle worth up to £200 which includes a money can’t buy Pure saddle pad!! 🩵
The winner will be drawn at the end of the season.
Hope to see you there 👋
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #refuel #horse #purerefuel
We were delighted to receive this comment from Debbie about her super cob who is fed on Pure Working💪
"Having a cob who needs energy but no fizz and nothing to put weight on, Pure Feed Working has been a game changer. He’s been on it about 3 years now, wouldn’t change it for anything" - Debbie Pickford
Thank you Debbie for taking the time to send this to us, we love hearing and seeing #poweredbypurefeed horses & ponies 🩵
Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.
Want to get started on your Pure Feed journey? You can do a diet plan free of charge for your horse and then we will email you a detailed report with feeding advice/recommendations ➡️ Link in bio
#thepurefeedcompany #purefeed #purefeedtestimonial #equinenutrition #nutrition #pureworking
We were delighted to receive this comment from Debbie about her super cob who is fed on Pure Working💪
"Having a cob who needs energy but no fizz and nothing to put weight on, Pure Feed Working has been a game changer. He’s been on it about 3 years now, wouldn’t change it for anything" - Debbie Pickford
Thank you Debbie for taking the time to send this to us, we love hearing and seeing #poweredbypurefeed horses & ponies 🩵
Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.
Want to get started on your Pure Feed journey? You can do a diet plan free of charge for your horse and then we will email you a detailed report with feeding advice/recommendations ➡️ Link in bio
#thepurefeedcompany #purefeed #purefeedtestimonial #equinenutrition #nutrition #pureworking
Not sure how to feed a horse with PPID (Cushing’s)? Here’s why Pure Feed is a safe choice.
All feeds in the Pure Feed range, except Pure Performance, are carefully formulated to support horses with Pituitary Pars Intermedia Dysfunction (PPID). This condition alters hormone regulation and increases the risk of insulin dysregulation and laminitis, so managing dietary sugar and starch becomes critical.
Our complete feeds are:
🔬 High in structural fibre to promote healthy digestion and maintain energy without relying on cereals.
❌ Free from molasses and cereal grains, significantly reducing non-structural carbohydrate (NSC) levels.
🧬 Low in sugar and starch, keeping total NSC well below recommended thresholds for horses with EMS or Cushing’s.
⚖️ Balanced with amino acids, vitamins, and minerals helping to support muscle, hoof quality and metabolic function, which often decline with age and PPID.
Each feed also includes a live yeast and prebiotic gut support package, helping to maximise fibre fermentation and nutrient uptake, both of which are especially important in ageing horses.
✅ Scientifically balanced
✅ Safe for PPID
✅ No need to add extras
For horses with PPID who need more condition or energy, we recommend options like Pure Veteran Mix, Pure Working, or Pure Condition Mix, depending on workload and body condition.
Want to know more? On our website you can find our feed advice section which covers feeding for different metabolic conditions including PPID, give it a read
#thepurefeedcompany #purefeed #ppid #cushings #cushingsdisease #equinenutrition
Not sure how to feed a horse with PPID (Cushing’s)? Here’s why Pure Feed is a safe choice.
All feeds in the Pure Feed range, except Pure Performance, are carefully formulated to support horses with Pituitary Pars Intermedia Dysfunction (PPID). This condition alters hormone regulation and increases the risk of insulin dysregulation and laminitis, so managing dietary sugar and starch becomes critical.
Our complete feeds are:
🔬 High in structural fibre to promote healthy digestion and maintain energy without relying on cereals.
❌ Free from molasses and cereal grains, significantly reducing non-structural carbohydrate (NSC) levels.
🧬 Low in sugar and starch, keeping total NSC well below recommended thresholds for horses with EMS or Cushing’s.
⚖️ Balanced with amino acids, vitamins, and minerals helping to support muscle, hoof quality and metabolic function, which often decline with age and PPID.
Each feed also includes a live yeast and prebiotic gut support package, helping to maximise fibre fermentation and nutrient uptake, both of which are especially important in ageing horses.
✅ Scientifically balanced
✅ Safe for PPID
✅ No need to add extras
For horses with PPID who need more condition or energy, we recommend options like Pure Veteran Mix, Pure Working, or Pure Condition Mix, depending on workload and body condition.
Want to know more? On our website you can find our feed advice section which covers feeding for different metabolic conditions including PPID, give it a read
#thepurefeedcompany #purefeed #ppid #cushings #cushingsdisease #equinenutrition
Because everyone needs some foal content on their feed 🥰
Pure Stud is for young stock, breeding horses and working stallions 🩷
Stud is low in sugar and starch, which helps to reduce the risk of digestive disturbances and developmental issues in young stock 💪
The main energy sources? Oil & unmolassed sugar beet to release energy gradually rather than in peaks ⚡️
Got a question? Leave it in the comments below and a member of the nutrition team will reply 💬
#purefeed #thepurefeedcompany #purefeedstud #foals #foal #youngstock
🎥 @blossett_pr @lily.equestrian
Because everyone needs some foal content on their feed 🥰
Pure Stud is for young stock, breeding horses and working stallions 🩷
Stud is low in sugar and starch, which helps to reduce the risk of digestive disturbances and developmental issues in young stock 💪
The main energy sources? Oil & unmolassed sugar beet to release energy gradually rather than in peaks ⚡️
Got a question? Leave it in the comments below and a member of the nutrition team will reply 💬
#purefeed #thepurefeedcompany #purefeedstud #foals #foal #youngstock
🎥 @blossett_pr @lily.equestrian
✨ Shiny coat = healthy horse ✨
A glossy coat isn’t just for show - it’s a great sign your horse is getting everything they need from their diet. When a horse’s feed provides the right balance of quality protein, vitamins, minerals, and omega-3s, it shows on the outside!
A dull or scurfy coat can be a clue that something’s missing, especially if they’re otherwise well-groomed. That’s why every Pure Feed product includes our premium balancer - so your horse gets all the essential nutrients they need 🤩
Has your horse got the Pure Feed shine? Post it on social media and tag us! We love to see your four legged friends thriving on Pure 🩵
#thepurefeedcompany #purefeed #purefeedcompany #equienutrition
✨ Shiny coat = healthy horse ✨
A glossy coat isn’t just for show - it’s a great sign your horse is getting everything they need from their diet. When a horse’s feed provides the right balance of quality protein, vitamins, minerals, and omega-3s, it shows on the outside!
A dull or scurfy coat can be a clue that something’s missing, especially if they’re otherwise well-groomed. That’s why every Pure Feed product includes our premium balancer - so your horse gets all the essential nutrients they need 🤩
Has your horse got the Pure Feed shine? Post it on social media and tag us! We love to see your four legged friends thriving on Pure 🩵
#thepurefeedcompany #purefeed #purefeedcompany #equienutrition
Meet Pure Performance ❤️
Pure Performance is our highest-energy complete feed, scientifically formulated for horses in intense work who need more readily available calories to support effort, recovery, and condition. It includes bruised oats for fast-release energy.
With bruised oats for fast-release energy ✅
But with no molasses, no soya, and no alfalfa ❌
It’s performance nutrition, done differently.
We’ve also boosted our gut support package including prebiotics and live yeast to help stabilise hindgut fermentation, improve fibre digestion, and buffer against the potential disruptions high-starch diets can cause. This is especially important for horses under stress, travelling, or competing, where gut balance can be easily compromised.
✔️ High-energy feed with bruised oats
✔️ Added digestive support
✔️ No molasses, soya, or alfalfa - ideal for those with intolerances
💻 Find your nearest stockist via our website
👇 Got questions? Drop them below - we’re here to help!
#PurePerformance #PureFeed #ThePureFeedCompany #PerformanceHorse #SportHorse #HorseNutrition
Meet Pure Performance ❤️
Pure Performance is our highest-energy complete feed, scientifically formulated for horses in intense work who need more readily available calories to support effort, recovery, and condition. It includes bruised oats for fast-release energy.
With bruised oats for fast-release energy ✅
But with no molasses, no soya, and no alfalfa ❌
It’s performance nutrition, done differently.
We’ve also boosted our gut support package including prebiotics and live yeast to help stabilise hindgut fermentation, improve fibre digestion, and buffer against the potential disruptions high-starch diets can cause. This is especially important for horses under stress, travelling, or competing, where gut balance can be easily compromised.
✔️ High-energy feed with bruised oats
✔️ Added digestive support
✔️ No molasses, soya, or alfalfa - ideal for those with intolerances
💻 Find your nearest stockist via our website
👇 Got questions? Drop them below - we’re here to help!
#PurePerformance #PureFeed #ThePureFeedCompany #PerformanceHorse #SportHorse #HorseNutrition
☀️ Summer feeding for veterans
As horses age, their nutritional needs change and summer brings its own challenges. For some, a balancer like Pure Balance is enough to top up essential nutrients. But others may need more support.
If your older horse struggles with weight, dentition, or appetite in the heat, Pure Veteran Mix or Pure Veteran Pellets could be the answer. Both are gentle on the gut, easy to chew, and packed with slow-release energy, quality protein and digestive support.
Whether your veteran just needs a top-up with Pure Balance or a more comprehensive feed to support weight, muscle and vitality, we’ve got a summer solution that works! 🩵
📲 Tap the link in our bio to fill out a FREE personalised diet plan
#thepurefeedcompany #purefeed #veteranhorse #equinenutrition
☀️ Summer feeding for veterans
As horses age, their nutritional needs change and summer brings its own challenges. For some, a balancer like Pure Balance is enough to top up essential nutrients. But others may need more support.
If your older horse struggles with weight, dentition, or appetite in the heat, Pure Veteran Mix or Pure Veteran Pellets could be the answer. Both are gentle on the gut, easy to chew, and packed with slow-release energy, quality protein and digestive support.
Whether your veteran just needs a top-up with Pure Balance or a more comprehensive feed to support weight, muscle and vitality, we’ve got a summer solution that works! 🩵
📲 Tap the link in our bio to fill out a FREE personalised diet plan
#thepurefeedcompany #purefeed #veteranhorse #equinenutrition
The sound of 💦 hydration 💦
With the warm weather in full swing ☀️, some horses may drink less, increasing the risk of dehydration. A soaked recovery mash is a great way to encourage fluid intake and support recovery.
Pure ReFuel is ideal for hot days: low sugar + starch, loaded with electrolytes, amino acids, and antioxidants 💧🍒 and safe for horses with metabolic conditions.
Tasty, easy to feed, and perfect for keeping your horse hydrated, especially after sweating, travel, or after hard work 🐴
Learn where you can purchase refuel on our stockist map on our website! 📍
#HeatwaveReady #PureReFuel #purefeed #thepurefeedcompany #recoverymash #rehydrationmash
The sound of 💦 hydration 💦
With the warm weather in full swing ☀️, some horses may drink less, increasing the risk of dehydration. A soaked recovery mash is a great way to encourage fluid intake and support recovery.
Pure ReFuel is ideal for hot days: low sugar + starch, loaded with electrolytes, amino acids, and antioxidants 💧🍒 and safe for horses with metabolic conditions.
Tasty, easy to feed, and perfect for keeping your horse hydrated, especially after sweating, travel, or after hard work 🐴
Learn where you can purchase refuel on our stockist map on our website! 📍
#HeatwaveReady #PureReFuel #purefeed #thepurefeedcompany #recoverymash #rehydrationmash
🌟 Welcome to the Pure Feed Family! 🌟
We`re thrilled to welcome LCP Animal Feed & Pet Supplies as our newest stockist! 🐴🎉
📍 Based in Alexandria, West Scotland, near Loch Lomond, LCP are now proudly stocking Pure Feed — making it even easier for local horse owners to feed the Pure way!
Pop in to see them or browse their website!
💬 Looking for your local stockist? Use our stockist map on our website to find one near you!
#ProudToStockPureFeed #ThePureFeedCompany #PureFeed #PureFeedCompany
@lcpanimalfeed
🌟 Welcome to the Pure Feed Family! 🌟
We`re thrilled to welcome LCP Animal Feed & Pet Supplies as our newest stockist! 🐴🎉
📍 Based in Alexandria, West Scotland, near Loch Lomond, LCP are now proudly stocking Pure Feed — making it even easier for local horse owners to feed the Pure way!
Pop in to see them or browse their website!
💬 Looking for your local stockist? Use our stockist map on our website to find one near you!
#ProudToStockPureFeed #ThePureFeedCompany #PureFeed #PureFeedCompany
@lcpanimalfeed
Do we need to say more?!☀️
The heat in the UK is intense at the moment, with highs of over 30 degrees, we feel hot and bothered, and so do our horses.
We need to support them in these temperatures and ensure they stay hydrated. That’s why ReFuel is perfect! With low sugar & starch, no molasses, no alfalfa - our recovery and rehydration mash is suitable for horses with metabolic conditions such as EMS, EGUS, Cushing’s (PPID) & laminitis.
Top Tip - make the mash nice and sloppy to encourage even more water intake 💦
ReFuel also is jam packed with electrolytes, restoring the essential minerals they lose through sweat.
To find your nearest retailer of ReFuel, head on over to our website to our stockist map 📍
#purefeed #allyoufeedislove #refuel #thepurefeedcompany #equinenutrition #purerefuel
Do we need to say more?!☀️
The heat in the UK is intense at the moment, with highs of over 30 degrees, we feel hot and bothered, and so do our horses.
We need to support them in these temperatures and ensure they stay hydrated. That’s why ReFuel is perfect! With low sugar & starch, no molasses, no alfalfa - our recovery and rehydration mash is suitable for horses with metabolic conditions such as EMS, EGUS, Cushing’s (PPID) & laminitis.
Top Tip - make the mash nice and sloppy to encourage even more water intake 💦
ReFuel also is jam packed with electrolytes, restoring the essential minerals they lose through sweat.
To find your nearest retailer of ReFuel, head on over to our website to our stockist map 📍
#purefeed #allyoufeedislove #refuel #thepurefeedcompany #equinenutrition #purerefuel
Meet Sophie 👋
@sophiehunt.dressage
Sophie is an international dressage rider competing at Junior level. She’s dedicated, passionate, and always striving to bring out the best in her horses.
One of her rising stars is Camilla, a talented mare who’s prone to ulcers. Finding the right nutrition for Camilla was key - and that’s where Pure Feed came in.
Sophie says Pure Fibre Balance has been the perfect fit: gentle on Camilla’s stomach, natural, and packed with the nutrition she needs to feel good and perform at her best.
We’re proud to support Sophie and Camilla on their journey ⭐️
Want to get started with Pure? Fill out a free personalised diet plan form on our website! You’ll then be emailed a detailed report all about your horse and how to meet their nutritional needs 🩵
#thepurefeedcompany #purefeed #personaliseddietplan #equiennutrition #poweredbypurefeed
Meet Sophie 👋
@sophiehunt.dressage
Sophie is an international dressage rider competing at Junior level. She’s dedicated, passionate, and always striving to bring out the best in her horses.
One of her rising stars is Camilla, a talented mare who’s prone to ulcers. Finding the right nutrition for Camilla was key - and that’s where Pure Feed came in.
Sophie says Pure Fibre Balance has been the perfect fit: gentle on Camilla’s stomach, natural, and packed with the nutrition she needs to feel good and perform at her best.
We’re proud to support Sophie and Camilla on their journey ⭐️
Want to get started with Pure? Fill out a free personalised diet plan form on our website! You’ll then be emailed a detailed report all about your horse and how to meet their nutritional needs 🩵
#thepurefeedcompany #purefeed #personaliseddietplan #equiennutrition #poweredbypurefeed
Pure Stud was where it all began 🩷
✅ Complete feed with higher levels of Pure’s balancer
✅ Extra quality protein for growth, milk & fertility
✅ Low sugar & starch to support sound development
✅ Could save you up to £500/year per horse
No add-ons. No guesswork. Just everything they need, all in just one bag.
Got a question about Pure Stud? Let us know! We are on hand to help 😊
💬 Instagram, Facebook or TikTok DMs
📧 info@purefeed.com
📞 01458 333 333
#purestud #purefeed #thepurefeedcompany
Pure Stud was where it all began 🩷
✅ Complete feed with higher levels of Pure’s balancer
✅ Extra quality protein for growth, milk & fertility
✅ Low sugar & starch to support sound development
✅ Could save you up to £500/year per horse
No add-ons. No guesswork. Just everything they need, all in just one bag.
Got a question about Pure Stud? Let us know! We are on hand to help 😊
💬 Instagram, Facebook or TikTok DMs
📧 info@purefeed.com
📞 01458 333 333
#purestud #purefeed #thepurefeedcompany