What does ‘complete’ actually mean?
Most horse feeds need several separate products and supplements to deliver everything your horse needs.
We do it all in one bag.
What does ‘complete’ actually mean?
Most horse feeds need several separate products and supplements to deliver everything your horse needs.
We do it all in one bag.
Explore what’s in every complete feed
Click each ingredient to find out more
Fibre
Grass chaff, oat straw chaff and grass pellets provide a blend of chopped and pelleted fibres, already included in every bag as the foundation of the ration.
Vitamins and Minerals
Our balancer pellets provide the essential vitamins, minerals and trace elements your horse needs, already balanced into every bag at the recommended feeding rate.
Quality protein
Quality protein, with added lysine and methionine, supports muscle and topline, giving your horse key amino acids as part of their complete ration, without needing to add a separate muscle supplement.
Pre & Probiotics
Prebiotics & probiotics are included within the feed to support the gut microbiome and healthy digestion; no separate gut supplement is needed!
Salt
Salt is already included as part of the balanced ration, helping provide essential sodium and chloride every day.
Slow-release energy
Linseed, unmolassed sugarbeet & rapeseed oil provide slow-release energy from oil & super fibres, built into the feed, without relying on high levels of starch.
What’s in a complete feed?
Explore everything already built into every Pure Feed ration.
Everything they need. Nothing they don’t.

No Soya

No Molasses

No Alfalfa

No Cereals*
*Bar Pure Performance

No Mould Inhibitors

No NIS
Why use all of this… when we already put it in the bag?
Traditional Feeding
Multiple products. More time. More to buy.
Complete Feeding with Pure Feed
Everything included. Simple. Effective. Value for money.
Estimated cost
£5.90
per day
More measuring
More measuring
More time
Estimated cost
£1.75
per day
One balanced feed
Less time
Better value
Save £4.15 per day, or over £1500 per year!
Why use all of this… when we already put it in the bag?
Traditional Feeding
Multiple products. More time. More to buy.
Estimated cost
£5.90
per day
Complete Feeding with Pure Feed
Everything included. Simple. Effective. Value for money.
Estimated cost
£1.75
per day
Save £4.15 per day, or over £1500 per year!
Find the right feed for your horse
Choose based on your horse’s needs

Good Doers

Poor Doers

Veterans

Breeding
