About The Pure Feed Company

It’s a really common misconception that Pure Feed has “higher feeding rates” than other brands. That perception usually comes from how different feeds are structured, not how much nutrition the horse is actually receiving.

Firstly, many traditional feeding systems are built across multiple separate products: a chaff for fibre, a balancer for vitamins and minerals, a mix or cube for energy, and then additional supplements for gut health, hoof condition, or muscle support. Because these elements are often purchased individually, it’s easy not to fully register just how many separate feeds are being used to build the daily ration.

Secondly, when you compare feeding rates in isolation, it can also be misleading. A single product, such as a chaff, may appear to have a lower recommended intake on its own, but that’s because it’s only contributing one part of the overall diet. The rest of the nutrition comes from other bags, buckets, and supplements.

Our Complete feeds are formulated differently. Everything is already built in; a balanced fibre base, carefully selected energy sources, a full vitamin and mineral profile, plus targeted functional support for gut health, muscle function, and hoof strength. Because of that, the feeding rate can look slightly higher when compared directly to a single-component product like a chaff, but you’re actually seeing the full ration in one place rather than just part of it.

It simplifies the whole routine, reduces the need to juggle multiple products, and ensures consistency in every mouthful 🩵 ...

Final week ⏳
£5 off Pure Stud ends soon!
If you’re looking for a complete, balanced feed to support youngstock, mares or stallions, now is the time to try!

With higher protein levels, a full balancer, and a formulation free from cereals, molasses, soya and alfalfa, Pure Stud offers a simple and effective feeding solution.

Available in-store and online 🩵 ...

Molasses is commonly used in horse feeds as a cheap palatability enhancer, effectively adding sweetness to make heavily processed or less naturally palatable ingredients more appealing.

The issue is that this approach also increases the overall sugar content of the diet, while encouraging reliance on flavouring rather than formulation quality. For some horses, this can contribute to unnecessary spikes in dietary sugar intake and inconsistent energy levels, particularly in more sensitive types.

That’s why the Pure Feed range is completely molasses-free.

We don’t rely on added sweetness or masking agents to make our feed tastier. Instead, we focus on naturally palatable, fibre-led formulations with slow-release energy sources, supporting steadier intake, more consistent condition, and a more transparent approach to nutrition.

Want to learn more about our molasses free feeds ? Link in bio 🩵 ...

Feeding shouldn’t feel like building a puzzle every morning 🧩
A complete feed brings everything together in one consistent, carefully formulated ration; designed to deliver fibre, energy, vitamins, minerals and protein in the right proportions, every time.
Instead of relying on multiple buckets, supplements, and guesswork, you’re giving the horse a single, balanced foundation that supports gut health, condition, and performance as one joined-up system.
Because when nutrition is already complete, everything else becomes simpler, keeping them feeling their best, day in, day out🐴 🩵 ...

A complete feed should do more than just “fill a gap”; it should actively support the horse from the inside out, every single day.

That’s why the Pure Complete range goes further, building in targeted support through Gut Support, Muscle Support, and Hoof Support packages as standard = not as add-ons, not as extras, but as part of the formulation itself.

So instead of juggling separate supplements and hoping everything adds up, you’ve got a fully balanced feed that supports digestion, topline, strength, and hoof health in one simple system.

Complete nutrition, complete support = all in one bucket 🩵 ...

When it comes to youngstock and breeding horses, nutrition plays a key role in long-term development 🩵

Pure Stud provides higher levels of protein and a full balancer, while remaining low in sugar and starch, supporting a more controlled rate of growth.

Formulated without cereals, molasses, soya or alfalfa, it offers a clean, consistent approach to feeding, with a lower-risk profile for developmental concerns such as OCD.

Available in-store and online 👉 and now £5 off throughout May! ...

A complete feed is more than just a bucket of feed thrown together; it’s a carefully balanced system designed to support your horse from the inside out.
Each component plays a role: high-quality fibres for gut health and steady energy release, essential oils for slow-release fuel, and a fully balanced vitamin and mineral profile to remove the need for additional supplements. Add in digestible protein for topline and muscle repair, and you’ve got nutrition that works in harmony with the whole horse.
No gaps. No guesswork. Just everything they need, all in one place.
That’s the idea behind a Pure Feed complete feed = simplicity, balance, and performance you can see. 🐴 ...

Vitamin C is a vital nutrient involved in a range of key physiological processes in the horse. It acts as a powerful antioxidant, helping to neutralise free radicals and reduce oxidative stress, particularly important during periods of work, growth, or recovery. It is also essential for collagen synthesis, supporting the integrity of connective tissues, including tendons, ligaments, skin, and blood vessels, all of which are under constant strain in the athletic horse. In addition, vitamin C contributes to normal hormone synthesis, supporting overall metabolic balance and physiological function.

Because of its importance across multiple systems, vitamin C is included as part of the carefully balanced formulation in our Complete feeds. This ensures horses receive consistent, appropriate levels as part of their daily nutrition, supporting health, resilience, and performance without the need for additional supplementation 🩵 ...

Pre-ride feeding has a real physiological impact on how the horse’s body copes once exercise starts.

A small fibre-based feed before work helps support digestion by keeping hindgut fermentation active and gut function stable, rather than asking the digestive system to switch focus while blood flow is redirected to working muscles during exercise. It also supports steady energy by encouraging slow, microbial fibre fermentation in the hindgut. This produces a gradual, sustained release of energy substrates, rather than the quick spikes and drops associated with starch digestion.
And importantly, it helps protect the stomach by creating a fibre layer within the stomach contents, which reduces acid movement and splashing onto the unprotected stomach lining when the horse is in motion and abdominal pressure increases.

The great news is that, as Pure Feed is high in fibre, you can use a small handful of your chosen feed to give to your horse before you set off 🩵 ...

Sending @elphick.event.ponies and her stunning greys all the best over the next few days 🩵 ...

May just got better 🌱
£5 off Pure Stud, all month long!

Complete nutrition for youngstock, mares & stallions… without the extras you don’t want.

✔ No cereals
✔ No molasses
✔ No soya or alfalfa
✔ Low sugar & starch

Available in-store & online 🩵 ...

Growth places specific nutritional demands on young horses, requiring a precise balance of energy, protein, vitamins and minerals to support correct development.

Pure Stud is formulated to deliver this in a controlled way; high in fibre to support the digestive system, low in sugar and starch to avoid unnecessary peaks in blood glucose and insulin, and with a built-in stud balancer to provide essential vitamins, minerals and quality amino acids.

This supports steady growth rates, skeletal development, and muscle formation without relying on high-starch, high-calorie formulations.

A consistent, balanced approach to nutrition during growth is key to supporting long-term soundness and development. ...

One bag. No gaps. No guesswork.

Feeding shouldn’t feel like a balancing act. That’s why our feeds are built differently - truly complete, with everything your horse needs in every single mouthful:

🌱 Multiple fibre sources (grass pellets + chaff) for gut health and chew time
⚡ Slow-release energy from linseed, rapeseed oil & unmolassed sugar beet
🧬 A fully balanced vitamin & mineral package
💪 Essential amino acids for muscle support
🦶 Biotin for strong hooves
🧂 Salt for hydration and electrolyte balance
🦠 Pre & probiotics for optimal digestion

No extras. No add-ons. Just Pure Feed 🩵 ...

If you’ve ever owned a good-doer, you’ll know… they don’t miss a meal. Not ever.

Spring grass comes through, the sun appears, and suddenly, what should be a simple turnout becomes a stressful balancing act.

For some, that starts with a muzzle. Not to restrict completely, but to slow things down – turning every bite into a more considered mouthful.

For others, it’s strip grazing. Walking the fence line forward inch by inch, controlling access to fresh grass and keeping intake steady rather than excessive.

Then there’s hay, soaked to reduce sugar levels, making it a safer, more suitable forage option when you need to take the edge off.

Some horses thrive in dry paddocks, where grass intake is minimal but movement and turnout are still part of their routine. Others benefit from a little more time stabled, where you can fully manage what goes in and when.

All of these approaches share the same underlying principle: restriction. You’re limiting intake to manage weight, sugar exposure, and overall health. But it’s easy to forget what else gets restricted at the same time. When you reduce grass, soak hay, or limit access to forage, you’re not just cutting calories and sugars, you’re also reducing the intake of essential vitamins, minerals, and amino acids that your horse would naturally pick up throughout the day.

Over time, that gap can start to show. Hoof quality, coat condition, muscle maintenance, even energy levels and recovery, they’re all influenced by those nutrients that are no longer consistently coming in. This is where a low calorie balancer, like Pure Balance comes in. It`s job is to fill in these nutrition gaps and help provide your horse with everything they need, in a low calorie format 🩵 ...

A good session doesn’t end when you untack.
Work takes more out of your horse than you can always see: fluid loss through sweat, muscles under strain, and a digestive system that’s more sensitive post-exercise.

That’s where Refuel comes in.

Supporting faster muscle recovery, replenishing electrolytes for effective hydration, and formulated to be gut safe, it helps your horse recover properly 🩵 ...