About Us
About The Pure Feed Company
Founded by a group of horse enthusiasts and nutrition experts, The Pure Feed Company was born out of a love for horses and an understanding of their unique dietary needs. We recognised a gap in the market for feed that was both nutritionally balanced and free from unnecessary additives. The Pure Feed Company is all about re-inventing equine nutrition with a view to ensuring that every horse has the opportunity to enjoy a life of optimum health & wellbeing, performance, and longevity.
Commitment To Quality
Quality is at the heart of everything we do. From sourcing the finest ingredients to meticulous manufacturing processes, we are committed to maintaining the highest standards. We use the very best UK and international equine scientists to design and create nutritionally superior, natural, and sustainable products. We meticulously select ingredients and employ advanced formulation and manufacturing processes to ensure the highest quality standards. The Pure Feed Company produces a range of high-quality natural horse feeds that are low in sugar and starch, high in fibre, and all contain our premium broad-spectrum balancer. Our range of complete feeds are easy to feed, palatable, competitively priced, and proven to be very effective in maximising and maintaining the performance & well-being of everything from youngstock to multi-discipline competition horses & veterans alike.
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
We use high-quality ingredients and no unnecessary additives.
Sustainability And Care
We are dedicated to sustainable practices that protect our planet. Our bags are designed to be eco-friendly, made of 100% recyclable LDPE-4 which is made from 30% recycled material. We aim to source UK-grown ingredients where possible and manufacture in UK mills – leading to reduced horse feed miles and fuel consumption. We believe that caring for horses goes hand-in-hand with caring for the environment they live in.
Our Team
At The Pure Feed Company, we are more than just a provider of high-quality equine nutrition; we are a team of passionate horse lovers and dedicated professionals. Each member of our team brings unique expertise and a shared commitment to enhancing the health and wellbeing of your horses.
Elise Kings BSc
Head of Commercial and Nutrition
Elise graduated from Hartpury with a degree in Equine Science before working as a veterinary nurse. She then moved into the equine supplement industry, gaining valuable insight into horse nutrition. Joining the Pure Feed team in 2023, she now helps owners make informed feeding choices backed by both scientific knowledge and hands-on experience.
Julia Russett
Sales Executive
Julia studied Equine Business Management and holds a BHSQ Level 4 Senior Yard Manager qualification.
With over 30 years’ experience across the equine industry, from TB studs to international competition yards, she has competed in British Showjumping to 1.20m and British Eventing to Novice, and now enjoys competing her ROR horse.
Caroline Simpson MSc
Junior Nutritionist
Caroline graduated from Ulster University with a degree in Equine Management and then completed a Master’s degree in Animal Nutrition. Since joining Pure Feed in 2026, Caroline has worked closely with horse owners to provide tailored nutritional advice, translating science into practical advice and taking pride in treating each horse as an individual.
Our Commitment
Our team at The Pure Feed Company is united by a shared goal: to provide your horses with the best nutrition available. We combine our diverse skills and experiences to create feeds that support the health, performance, and happiness of your equine companions. Whether you need expert nutritional advice, customer support, or insights into our latest products, our team is here to help.
Apply to become a Brand Ambassador!
Are you passionate about equine nutrition and the well-being of horses? Do you believe in the benefits of natural feeding and want to share this with the equestrian community? If so, we’d love to hear from you!
For any questions or additional information, please contact us at info@purefeed.com or 01458 333 333.
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