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FEED ADVICE – DISCIPLINES

Feeding Eventing Horses: The Ultimate Guide

Feeding eventing horses is an art that requires a deep understanding of their unique needs. Eventing is one of the most demanding equestrian disciplines, combining the precision of dressage, the endurance of cross-country, and the agility of show jumping. This multifaceted sport requires horses to be in peak physical and mental condition, supported by a well-balanced and carefully planned diet. In this guide, we will explore the best practices for feeding eventing horses, ensuring they have the energy, stamina, and recovery support needed to excel in competition.

What is Eventing?

Eventing is one of the most demanding disciplines combining the precision of dressage, the endurance of cross country and the agility of showjumping.

This discipline requires horses to be in peak physical and mental condition, supported by a well-balanced and carefully planned diet.

Horses need controlled, slow-release energy from fibre and oil to stay focused and fuel long days of training or competing.

A complete diet with the right blend of fibre, vitamins, minerals, and quality protein supports overall performance and wellbeing.

Understanding the Nutritional Needs of Event Horses

Event horses have distinct nutritional requirements due to the physical demands of the sport. Their diet must provide:

Sustained Energy:

Eventing horses need a diet that supports both aerobic and anaerobic exercise, offering quick-release energy for intense bursts and slow-release energy for endurance.

Muscle Development and Recovery:

High-quality protein is essential to support muscle development and recovery, particularly after the gruelling demands of cross-country.

Joint and Bone Health:

With the physical impact of jumping and cross-country, maintaining strong bones and healthy joints is critical.

Optimal Hydration and Electrolyte Balance:

Eventing often takes place over long days and in varying weather conditions, making hydration and electrolyte replenishment vital.

Metabolic Requirements of Event Horses

Eventing horses have elevated metabolic needs due to the diverse demands of the sport. Their energy needs are higher than those of horses involved in single-discipline activities. The primary sources of energy include:
Carbohydrates: Provide both quick-release energy (from grains) for bursts of speed and slow-release energy (from fibre) for sustained performance.
Fats: Offer a concentrated and slow-release source of energy, helping to maintain stamina during long cross-country courses without causing excitability.
Proteins: Crucial for muscle maintenance, recovery, and repair, especially after intense physical exertion during training and competition.

Key Components of an Eventing Horse’s Diet

Forage:

High-Quality Hay: The foundation of any horse’s diet, forage should be high in fibre and low in dust. A mix of timothy, meadow hay, and alfalfa provides both energy and protein.

Grass: Access to fresh grass, when available, can help maintain natural fibre intake and provide essential nutrients. However, grass alone is often not sufficient for an eventing horse’s needs.

Hard feed

Performance Feeds: Designed specifically for horses in intense work, these feeds provide a balanced mix of carbohydrates, fats, and proteins to support energy, stamina, and recovery – did you know that Pure Feed has a high performance feed which includes a mix of slow and fast release energy!

Balancers: To ensure that all vitamins, minerals, and amino acids are provided without adding excessive calories, a feed balancer is a smart choice – did you know that all of the complete feed range already contains a balancer which means you don’t need to add anything extra in!

Feeding Tips for Event Horses

Energy Management: Ensure the diet provides both quick-release energy for the show jumping and dressage phases and slow-release energy for the endurance required in cross-country.
Consistency is Key: Keep feeding times consistent to help maintain digestive health and reduce stress, particularly during competition season.
Monitor Body Condition: Regularly assess your horse’s body condition score (BCS) and adjust the diet as needed to maintain an optimal balance of muscle, fat, and energy.
Recovery Nutrition:After intense workouts or competitions, ensure your horse receives adequate protein and carbohydrates to aid in muscle recovery and replenish energy stores. Or keep it simple, and use Pure ReFuel – the recovery mash designed to help your horse’s recovery!

Tailoring the Diet to Different Stages of Eventing 

Each phase of eventing places different demands on the horse, requiring a tailored approach to feeding:
Dressage: Horses need controlled energy and strength for precise movements. A diet high in fibre, with moderate protein and fat, helps maintain stamina and muscle tone without causing excitability.
Cross-Country: This phase demands sustained energy and endurance. High-fat feeds and fibre-rich sources are essential to keep energy levels consistent over the course.
Show Jumping: Requires quick-release energy for power and precision. A balance of carbohydrates and fats supports the explosive energy needed for jumping.

Conclusion

Feeding an eventing horse is about balancing energy, endurance, and recovery. By providing a diet rich in high-quality forage, balanced concentrates, targeted supplements, and consistent hydration, you can ensure your horse excels in all phases of eventing. Tailoring the diet to the individual needs of your horse and the specific demands of each phase of competition will help them perform at their best.

Hear from the Sponsor rider – Millie Juleff

Millie is an accomplished rider who has competed at the highest levels, including 4* and advanced events. With 16 years of riding experience, she has honed her skills and developed a deep understanding of what it takes to succeed in eventing. Millie’s riding career is marked by significant achievements. She was a gold medalist with the Young Rider European team in 2022, where she also secured a 6th place individually. In her first 4* event, she placed 5th, and she has multiple 3* wins to her name.
Recognising the importance of nutrition in performance, Millie focuses on a low-sugar, low-starch diet. She prioritises the use of oil in their diet, which provides sustained energy without the peaks and troughs associated with high-starch feeds.

To support her horses in the demanding environment of top-level competition, Millie uses Condition Mix and Pellets from Pure Feed, alongside micronized linseed. This combination highlights that top-end performance horses don’t need a high-sugar diet to succeed. Instead, sugar and starch can be disruptive to the digestive system, leading to issues that may impair performance.

  • Condition Mix and Pellets provide balanced nutrition, promoting muscle development and overall conditioning without relying on high sugar content.
  • Micronized Linseed offers a rich source of omega-3 fatty acids and oil, delivering sustained energy and supporting skin, coat, and joint health.
  • By avoiding high sugar and starch, Millie ensures her horses maintain steady energy levels and optimal digestive health, crucial for peak performance.

Millie’s commitment to a balanced, low-sugar diet, supported by Pure Feed’s Condition Mix, Pellets, and micronized linseed, keeps her horses thriving at the top level of competition

 

Meet Millie’s Horses

Viktor Krum – A 14-year-old Hanoverian who has recently stepped up to 4* level. Viktor is a winning machine at intermediate and 3* levels, now making strides in the advanced category.
Pencos Crown Jewel – A 15-year-old with an impressive 5* record, having previously competed with Ros Canter. Jewel recently placed 2nd in the 3* at Kelsall, proving she’s still at the top of her game.
CFH Dakar Hill – An 8-year-old jumper with exceptional talent, competing up to 3* level.
Donateur – A 16-year-old who has competed up to 4* with Tim Cheffings. Donateur was selected for the YR Europeans last year but unfortunately sustained an injury just before the event.
Kate Blue – A promising 9-year-old jumper currently competing at the 2* level, showing great potential for the future.

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If you’ve ever owned a good-doer, you’ll know… they don’t miss a meal. Not ever.Spring grass comes through, the sun appears, and suddenly, what should be a simple turnout becomes a stressful balancing act.For some, that starts with a muzzle. Not to restrict completely, but to slow things down – turning every bite into a more considered mouthful.For others, it’s strip grazing. Walking the fence line forward inch by inch, controlling access to fresh grass and keeping intake steady rather than excessive.Then there’s hay, soaked to reduce sugar levels, making it a safer, more suitable forage option when you need to take the edge off.Some horses thrive in dry paddocks, where grass intake is minimal but movement and turnout are still part of their routine. Others benefit from a little more time stabled, where you can fully manage what goes in and when.All of these approaches share the same underlying principle: restriction. You’re limiting intake to manage weight, sugar exposure, and overall health. But it’s easy to forget what else gets restricted at the same time. When you reduce grass, soak hay, or limit access to forage, you’re not just cutting calories and sugars, you’re also reducing the intake of essential vitamins, minerals, and amino acids that your horse would naturally pick up throughout the day.Over time, that gap can start to show. Hoof quality, coat condition, muscle maintenance, even energy levels and recovery, they’re all influenced by those nutrients that are no longer consistently coming in. This is where a low calorie balancer, like Pure Balance comes in. It's job is to fill in these nutrition gaps and help provide your horse with everything they need, in a low calorie format 🩵

If you’ve ever owned a good-doer, you’ll know… they don’t miss a meal. Not ever.

Spring grass comes through, the sun appears, and suddenly, what should be a simple turnout becomes a stressful balancing act.

For some, that starts with a muzzle. Not to restrict completely, but to slow things down – turning every bite into a more considered mouthful.

For others, it’s strip grazing. Walking the fence line forward inch by inch, controlling access to fresh grass and keeping intake steady rather than excessive.

Then there’s hay, soaked to reduce sugar levels, making it a safer, more suitable forage option when you need to take the edge off.

Some horses thrive in dry paddocks, where grass intake is minimal but movement and turnout are still part of their routine. Others benefit from a little more time stabled, where you can fully manage what goes in and when.

All of these approaches share the same underlying principle: restriction. You’re limiting intake to manage weight, sugar exposure, and overall health. But it’s easy to forget what else gets restricted at the same time. When you reduce grass, soak hay, or limit access to forage, you’re not just cutting calories and sugars, you’re also reducing the intake of essential vitamins, minerals, and amino acids that your horse would naturally pick up throughout the day.

Over time, that gap can start to show. Hoof quality, coat condition, muscle maintenance, even energy levels and recovery, they’re all influenced by those nutrients that are no longer consistently coming in. This is where a low calorie balancer, like Pure Balance comes in. It`s job is to fill in these nutrition gaps and help provide your horse with everything they need, in a low calorie format 🩵
...

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✨ Pure Fibre Balance - high-fibre, low-calorie feed for good doers! ✨
Combines our premium balancer pellets (vitamins, minerals, pre/probiotics, biotin, amino acids, salt) with low-calorie chaff for extra fibre to provide steady, slow-release energy (no fizz) = ideal for good doers & laminitis-prone horses🚫 Cereal & molasses free, no preservatives – all the nutrition, none of the empty calories 🩵

✨ Pure Fibre Balance - high-fibre, low-calorie feed for good doers! ✨
Combines our premium balancer pellets (vitamins, minerals, pre/probiotics, biotin, amino acids, salt) with low-calorie chaff for extra fibre to provide steady, slow-release energy (no fizz) = ideal for good doers & laminitis-prone horses

🚫 Cereal & molasses free, no preservatives – all the nutrition, none of the empty calories 🩵
...

25 1
A good session doesn’t end when you untack.
Work takes more out of your horse than you can always see: fluid loss through sweat, muscles under strain, and a digestive system that’s more sensitive post-exercise.That’s where Refuel comes in.Supporting faster muscle recovery, replenishing electrolytes for effective hydration, and formulated to be gut safe, it helps your horse recover properly 🩵

A good session doesn’t end when you untack.
Work takes more out of your horse than you can always see: fluid loss through sweat, muscles under strain, and a digestive system that’s more sensitive post-exercise.

That’s where Refuel comes in.

Supporting faster muscle recovery, replenishing electrolytes for effective hydration, and formulated to be gut safe, it helps your horse recover properly 🩵
...

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Both Fibre Balance and Easy are part of our low calorie range but which suits your horse?Pure Fibre Balance is built for good-doers who don’t need extra energy - low calorie, high fibre, fully balanced, and ideal for those in light work or at maintenance. It is like feeding a full cup of balancer with a handful of chaff. Everything your horse needs in one measured portion: high fibre, low sugar and starch, perfectly balanced.Pure Easy uses the same ingredients, but served at a higher rate – more fibre, more slow-release energy, without adding extra sugar or starch. It’s the choice for horses that need extra bulk and sustained energy, while staying completely balanced and gut-friendly.Not sure which would be best for your horse? Comment 'DIET PLAN' to recieve a link to our diet plan 🩵

Both Fibre Balance and Easy are part of our low calorie range but which suits your horse?

Pure Fibre Balance is built for good-doers who don’t need extra energy - low calorie, high fibre, fully balanced, and ideal for those in light work or at maintenance. It is like feeding a full cup of balancer with a handful of chaff. Everything your horse needs in one measured portion: high fibre, low sugar and starch, perfectly balanced.

Pure Easy uses the same ingredients, but served at a higher rate – more fibre, more slow-release energy, without adding extra sugar or starch. It’s the choice for horses that need extra bulk and sustained energy, while staying completely balanced and gut-friendly.

Not sure which would be best for your horse? Comment `DIET PLAN` to recieve a link to our diet plan 🩵
...

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Different workloads, different grazing, different quirks that make “one size fits all” feeding… not quite fit at all. That’s usually where the questions start."Am I feeding too much? Not enough? The right balance?"Our diet plan service takes the guesswork out of it. A quick, simple form, reviewed by our nutritionists, and within a day, you’ve got a plan built specifically for your horse – their needs, their lifestyle, their routine.👉 Comment 'DIET PLAN' to find out more 🩵

Different workloads, different grazing, different quirks that make “one size fits all” feeding… not quite fit at all. That’s usually where the questions start.

"Am I feeding too much? Not enough? The right balance?"

Our diet plan service takes the guesswork out of it. A quick, simple form, reviewed by our nutritionists, and within a day, you’ve got a plan built specifically for your horse – their needs, their lifestyle, their routine.

👉 Comment `DIET PLAN` to find out more 🩵
...

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Keep your good doers in top condition without overloading them with calories! 🌿🐴Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵

Keep your good doers in top condition without overloading them with calories! 🌿🐴

Pure Easy is a low-calorie, low sugar and starch feed designed specifically for horses that gain weight easily. Despite the lower calories, it provides steady, slow-release energy from high-quality fibre and superfibre sources, perfect for horses in light to medium work.

It also contains a built-in balancer packed with essential vitamins, minerals, pre- & probiotics to support the gut microbiome, biotin for strong hooves, key amino acids for muscle maintenance, and added salt to help hydration.

This carefully formulated feed lets you give your horse the energy they need to perform, without risking excess weight gain , all in one simple, easy feed! 🩵
...

33 1
Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿

Did you know Vitamin E, or Tocopheryl, is crucial for your horse’s overall health? All Pure Complete feeds include it in our balancer, ensuring your horse gets the benefits every day:

👉 Protects cells from oxidative stress – helping to neutralise free radicals.
👉 Supports muscle function and recovery – essential for exercise and stamina.
👉 Maintains a normal immune system – keeping your horse strong and resilient.

Including Vitamin E in every feed means your horse receives targeted antioxidant support alongside all the vitamins, minerals, and nutrients in our balancer. Perfect for keeping horses happy and performing at their best! 🌿
...

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Refuel comes with a splash zone warning!
A recovery mash horses just can't get enough of! Packed with electrolytes, antioxidants and amino acids, Refuel works hard to keep your horse in tip top shape!We would love to see a photo of your horse after a bowl of Refuel, drop them in the comments below 👇

Refuel comes with a splash zone warning!
A recovery mash horses just can`t get enough of! Packed with electrolytes, antioxidants and amino acids, Refuel works hard to keep your horse in tip top shape!

We would love to see a photo of your horse after a bowl of Refuel, drop them in the comments below 👇
...

48 0
Did you know we use linseed in all of our feeds? Linseed is a powerhouse ingredient that brings multiple benefits to every feed. Here’s why we use it in all Pure Feed products:1️⃣ Natural binder: Linseed contains mucilage, a sticky soluble fibre that binds feed pellets together naturally. This eliminates the need for molasses, so we can produce stable, consistent pellets without added sugar. For horses, this means better metabolic health and reduced risk of sugar-related issues.2️⃣ Rich in Omega-3 fatty acids: Linseed provides essential fatty acids that support skin, coat, joint, and heart health, while also helping to maintain a normal inflammatory balance.3️⃣ Gut-friendly fibre: The soluble fibre in linseed acts as a prebiotic, supporting beneficial gut microbes and improving nutrient absorption.By using linseed instead of molasses, we combine function, nutrition, and safety, creating a feed that’s not only easier to handle and more palatable but also better for your horse’s long-term wellbeing!

Did you know we use linseed in all of our feeds? Linseed is a powerhouse ingredient that brings multiple benefits to every feed. Here’s why we use it in all Pure Feed products:

1️⃣ Natural binder: Linseed contains mucilage, a sticky soluble fibre that binds feed pellets together naturally. This eliminates the need for molasses, so we can produce stable, consistent pellets without added sugar. For horses, this means better metabolic health and reduced risk of sugar-related issues.

2️⃣ Rich in Omega-3 fatty acids: Linseed provides essential fatty acids that support skin, coat, joint, and heart health, while also helping to maintain a normal inflammatory balance.

3️⃣ Gut-friendly fibre: The soluble fibre in linseed acts as a prebiotic, supporting beneficial gut microbes and improving nutrient absorption.

By using linseed instead of molasses, we combine function, nutrition, and safety, creating a feed that’s not only easier to handle and more palatable but also better for your horse’s long-term wellbeing!
...

62 0
Feeding shouldn’t feel like a shopping list that never ends.
With many traditional feeding setups, you’re layering product after product: a base mix, a balancer, added oil, digestive support, biotin, muscle support… the list goes on. Not only is this way of feeding complicated, but it’s also easy to overdo or miss key nutrients.We do things differently.Pure Feed is designed to deliver everything your horse needs in one bag, combining high-quality fibre, essential vitamins and minerals, oils, and functional ingredients to support digestion, condition, and overall health.That’s 6+ nutritional products, working together in a balanced way. No guesswork, no over-supplementing, no complicated routines.Just a simpler, more effective way to feed.

Feeding shouldn’t feel like a shopping list that never ends.
With many traditional feeding setups, you’re layering product after product: a base mix, a balancer, added oil, digestive support, biotin, muscle support… the list goes on. Not only is this way of feeding complicated, but it’s also easy to overdo or miss key nutrients.

We do things differently.

Pure Feed is designed to deliver everything your horse needs in one bag, combining high-quality fibre, essential vitamins and minerals, oils, and functional ingredients to support digestion, condition, and overall health.

That’s 6+ nutritional products, working together in a balanced way. No guesswork, no over-supplementing, no complicated routines.

Just a simpler, more effective way to feed.
...

50 3
Ever wondered why a horse can seem fine on one day of spring grazing, but at risk the next? The answer lies in the grass itself.In the early morning, grass sugar levels are at their lowest; the plant has used stored energy overnight. By the afternoon, sunlight drives photosynthesis, and sugar levels can spike dramatically. Young, lush spring grass is even trickier: rapid growth plus changing sunlight and rainfall means sugar levels can swing from low to dangerously high in a matter of hours.For laminitis-prone horses, these swings matter. Sudden spikes in blood glucose trigger insulin surges, which can stress the sensitive tissues in the hoof and spark laminitis episodes. It’s not just about what your horse eats, but when and under what conditions the grass grows.What you can do: Monitor your field, watch the weather, and consider timing and duration of grazing. Understanding these natural sugar fluctuations is one of the most effective ways to protect hoof health!

Ever wondered why a horse can seem fine on one day of spring grazing, but at risk the next? The answer lies in the grass itself.

In the early morning, grass sugar levels are at their lowest; the plant has used stored energy overnight. By the afternoon, sunlight drives photosynthesis, and sugar levels can spike dramatically. Young, lush spring grass is even trickier: rapid growth plus changing sunlight and rainfall means sugar levels can swing from low to dangerously high in a matter of hours.

For laminitis-prone horses, these swings matter. Sudden spikes in blood glucose trigger insulin surges, which can stress the sensitive tissues in the hoof and spark laminitis episodes. It’s not just about what your horse eats, but when and under what conditions the grass grows.

What you can do: Monitor your field, watch the weather, and consider timing and duration of grazing. Understanding these natural sugar fluctuations is one of the most effective ways to protect hoof health!
...

76 2
We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse's diet.If you’re not sure whether straw has a place in your horse’s diet, just ask 👇

We’ve seen a few posts lately saying straw shouldn’t be fed to horses… and it’s left a lot of people second-guessing what they’re doing.

But straw isn’t some new or risky trend; it’s actually been used for years, and for good reason.

Quite simply, straw is very low in calories but still provides fibre. That makes it really useful for horses that hold weight easily, need their intake controlled, or are on restricted diets. By adding straw into a forage ration, you can bulk it out without piling in extra energy and calories.

It also takes horses longer to chew. That means more time eating, more saliva production, and a more natural, trickle-feeding pattern, all of which support digestive health and help prevent long periods without forage.

That’s why you’ll often see straw used alongside hay or haylage, rather than instead of it. It helps slow things down and stretch the ration out.

Of course, it’s not for every horse. It needs to be good quality, introduced gradually, and fed appropriately. But when it’s used correctly, it’s a really practical add in to your horse`s diet.

If you’re not sure whether straw has a place in your horse’s diet, just ask 👇
...

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Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵

Looking after a laminitis-prone horse? All of the Pure Feed range (except Pure Performance) are suitable, but these are the ones we love most:

✨ Balance – low-calorie, molasses and cereal-free balancer.
✨ Fibre Balance – delivers our balancer and low-calorie chaff in a smaller ration.
✨ Easy – low-calorie, slow-release energy ideal for horses in light to medium work.
✨ Herbal Treats – a tasty, natural way to reward your horse, free from molasses and cereal!

Keep your horse comfortable, happy, and supported with our laminitis-friendly favourites 🩵
...

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✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!💡 Tip: Keep an eye on their weight and behaviour during the transitionReady to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today!

✨ Switching to Pure Feed couldn’t be easier! Follow these simple steps to get your horse thriving on a gut-friendly, stress-free feeding plan 🐴💛

Step-by-Step Guide:
1️⃣ Fill out our diet plan to discover which Pure Feed product is perfect for your horse.
2️⃣ Use the stockist map to find your nearest retailer.
3️⃣ Pick up your first bag of Pure Feed.
4️⃣ Transition slowly: gradually reduce your current feed while increasing Pure Feed over 7–10 days.
5️⃣ Watch your horse thrive on a diet that supports their gut and overall well-being!

💡 Tip: Keep an eye on their weight and behaviour during the transition

Ready to make feeding simple and stress-free? Tap the link in bio to start your horse’s Pure Feed journey today!
...

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Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.💚  Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎

Meet the core of the Pure Feed range. Three feeds formulated to suit each calorie requirement.

💚 Pure Easy – Perfect for horses that maintain weight easily, this feed provides all the essential nutrients without excess energy. Ideal for horses in light work or those prone to weight gain.

💙 Pure Working – Designed for horses in regular work, this feed delivers steady energy and complete nutrition. With a balanced protein and fibre profile, it supports condition and sustained energy for consistent performance without overloading on calories.

💛 Pure Condition – Ideal for horses who need extra calorie support, this feed provides slow-release energy sources to support stamina, explosive power, and recovery. Perfect for competition horses, heavy work, or those needing to gain and maintain condition efficiently.

Together, these three cover most everyday feeding needs, making it easy to choose the right feed for your horse’s lifestyle 🐎
...

50 1
Myth: “Ulcers only affect racehorses or horses in heavy work.”Fact: Gastric ulcers are very common, especially in performance horses. Studies show:
• Up to 80–100% of racehorses in training may have ulcers
• Around 40–60% of competition or performance horses
• Even some leisure horses are affected, around 30–40% in surveysUlcers often develop not just from workload, but from long gaps without forage, sudden diet changes, stress, and travel. Many horses show subtle signs rather than obvious discomfort, such as an inconsistent appetite, grumpiness, girth sensitivity, or changes in performance.✨ Key takeaway: Ulcers are common, but not inevitable. Thoughtful feeding and management can reduce the risk and a support long-term normal gastric enviroment.📩 If you’re unsure how to support your horse’s digestive health, our team can help build a feeding plan tailored to their needs

Myth: “Ulcers only affect racehorses or horses in heavy work.”

Fact: Gastric ulcers are very common, especially in performance horses. Studies show:
• Up to 80–100% of racehorses in training may have ulcers
• Around 40–60% of competition or performance horses
• Even some leisure horses are affected, around 30–40% in surveys

Ulcers often develop not just from workload, but from long gaps without forage, sudden diet changes, stress, and travel. Many horses show subtle signs rather than obvious discomfort, such as an inconsistent appetite, grumpiness, girth sensitivity, or changes in performance.

✨ Key takeaway: Ulcers are common, but not inevitable. Thoughtful feeding and management can reduce the risk and a support long-term normal gastric enviroment.

📩 If you’re unsure how to support your horse’s digestive health, our team can help build a feeding plan tailored to their needs
...

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What people say about Pure Feed

A much easier way of feeding
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been ...
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Cerys
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been giving her and so far she's loving it! It's a much easier way of feeding, very impressed!
A much easier way of feeding
Cerys
Loving Pure Feed and his tummy is too!
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next ...
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Sue
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next order. He's having some time off to get some weight on and is out on some grass in the middle of the tracks during the day. Thanks so much Pure Feed!
Loving Pure Feed and his tummy is too!
Sue
A huge improvement in her temperament and skin!
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
Sabrina
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
A huge improvement in her temperament and skin!
Sabrina
My pony has never looked or moved better!
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure ...
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Polly
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure veteran and his coat and weight maintenance was superb. With the two new ponies we have started to transition them over to the feeds recommended in the diet plan and they seem very happy. It is so reassuring to know that the ponies are getting everything that they need from your feed. So thank you and for all of your advice and knowledge.
My pony has never looked or moved better!
Polly
All look marvellous!
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
Joyce Simpson
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
All look marvellous!
Joyce Simpson
I can see a huge difference and improvement
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on ...
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Sophie Ferragut
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on money al around. Loving your product!
I can see a huge difference and improvement
Sophie Ferragut
A brilliant system
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
Aletheia Gardiner
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
A brilliant system
Aletheia Gardiner
Genuinely really impressed with Pure Feed!
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of ...
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Emma McFarlane
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of the main reasons I decided to try it!
Genuinely really impressed with Pure Feed!
Emma McFarlane
Wish I'd found it sooner!
It's so simple!.
Leah William
It's so simple!.
Wish I'd found it sooner!
Leah William
Pure Feed transformed my horse!
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Sara Constable
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Pure Feed transformed my horse!
Sara Constable