Pure Balance
£32.22
You save
Made in the UK
Pour la version française, cliquez ici
Voor Nederlands, klik hier
Pure Balance is scientifically formulated to provide all the essential nutrients your horse needs everyday, without unnecessary calories or fillers. With a balanced mix of vitamins, minerals, probiotics, and biotin, it supports digestion, hoof quality, and overall wellbeing…read more
Each bag contains
- Vitamins – supports metabolism and immunity
- Minerals – supports whole body repair
- Prebiotics – nourish beneficial gut bacteria
- Probiotics – support digestion
- Biotin – promotes hoof and skin quality
- Salt – balances electrolytes and hydation
Description
Pure Balance is designed to give your horse the full spectrum of vitamins and minerals, as well as amino acids, prebiotics and probiotics. This brings a whole host of health benefits including promoting hoof and bone growth, supporting the immune system, promotion of gut micro flora and helping overall wellbeing.
Linseed in the formulation encourages a healthy coat condition and shine, so Pure Balance will help your horse look and feel great. It is free from molasses and wholegrain cereals which makes it suitable for laminitics. Typically, we suggest this feed for horses at rest, on a calorie-controlled diet and good doers. If you like to make up your own feeds, you can also use this as the balancer to ensure your horse still gets the optimum levels of vitamins and minerals.
Pure Balance is the foundation of our range, being the base for all other feeds. It is concentrated and comes in small pellets which means the recommended feeding rate is low. Therefore, one bag lasts a long time – for a 500kg horse, 1 bag will last a month - making it a cost-effective and fuss-free solution for keeping your horse happy.
Feeding rate:
100g per 100kg body weight per day.
Pure Balance is available in a 15kg bag.
Nutritional Analysis
| Digestible Energy | 10.5MJ/kg | Vitamin B2 | 116mg/kg | Copper | 200 mg/kg |
| Protein | 23% | Vitamin B6 | 103mg/kg | Manganese | 300mg/kg |
| Oil | 5.5% | Vitamin B12 | 0.5mg/kg | Zinc | 400mg/kg |
| Fibre | 12% | Vitamin C | 80mg/kg | Selenium | 2.1mg/kg |
| Starch | 7% | Vitamin D3 | 10,000iu/kg | Iodine | 3mg/kg |
| Naturally occurring sugar | 3% | Vitamin E | 2,000 iu/kg | Salt | 1% |
| Calcium | 3% | Vitamin K | 20mg/kg | Lysine | 27.7g/kg |
| Phosphorus | 1% | Folic Acid | 122mg/kg | Methionine | 3.9g/kg |
| Magnesium | 8.7g/kg | Biotin | 30mg/kg | ||
| Vitamin A | 65,000iu/kg | Niacin | 165mg/kg | ||
| Vitamin B1 | 135mg/kg | Naturally occurring Iron | 176mg/kg |
Ingredients
Composition:
- Wheatfeed
- Sunflower ext.
- Dark Distiller Grains
- Vitamins & Minerals
- Unmolassed Sugarbeet
- Oatfeed Pellets
- Micronised Linseed
- Di-calcium Phosphate
- Limestone
- Salt
- Yeast Product (Diamond V ‘XP’)
- Vistacell Yeast
- Lysine
Additives:
Vitamins: Vitamin A 3a672a retinyl acetate 60000 iu/kg, Vitamin D3 3a671 cholecalciferol 10000 iu/kg, Vitamin E 3a700 all rac alpha tocopherol: 2005 mg/kg.
Compounds of trace elements: Copper 200 mg/kg from Copper (II) Sulphate Pentahydrate (3b405), Zinc 396 mg/kg from Zinc Oxide (3b603), Iodine 2.99 mg/kg from Calcium Iodate (3b202), Selenium 2.25 mg/kg from Sodium Selenite (3b801), Manganese 308 mg/kg from Manganese (II) Oxide (3b502).
Amino acids: L-Lysine (3c322) 20.3g/kg, DL-Methionine (3c301) 5g/kg.
Zootechnical additives: Gut Flora stabilisers: Saccharomyces cerevisiae MUCL39885 (4b1710) 37.5 billion CFU/kg.
Free from:
- Molasses
- Wholegrain Cereals
- Alfalfa
- Nutritionally Improved Straw (NIS)
- Soya
A complementary feed for horses. For equine use only, do not feed to sheep.
Shipping
Delivery to Mainland UK is free for orders of 15 bags and over (except in some postal areas). There is a delivery charge for orders less than 15 bags. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.
LOVED BY MANY
Scientifically Balanced Nutrition for Optimal Health
The ultimate solution for horses needing a calorie-controlled diet. Pure Balance provides complete nutrition, supporting overall health, coat condition, and vitality while maintaining optimal weight and digestive health.
Naturally Sourced, Planet-Friendly Feeding
At the Pure Feed Company, sustainability and natural, clean feeding go hand in hand. Our feeds are made with high-quality, wholesome ingredients, free from artificial additives, to support your horse, naturally. We prioritise responsibly sourced materials and eco-friendly packaging, ensuring our products are as kind to the planet as they are to your horse.
Every Bag, Every Batch - Guaranteed Quality
We are proud to be both NOPS and UFAS certified, ensuring the highest standards of quality and safety in our products. The BETA NOPS (Naturally Occurring Prohibited Substances) certification guarantees that our feeds are carefully formulated and tested to minimise the risk of contamination, making them suitable for competition horses. Our UFAS (Universal Feed Assurance Scheme) certification means that we follow strict manufacturing processes, ensuring full traceability and consistency in every bag. These accreditations reflect our commitment to providing reliable nutrition that horse owners can trust.
What people say
SCIENCE + NUTRITION = RESULTS
Created by Science
Meticulously formulated by equine scientists, each product is the result of scientific research.
Premium Nutrition
We only use high-quality ingredients and a focus on high fibre natural feeds.
World Class Results
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
Hundreds of people love our feeds
At Pure Feed, we believe performance starts with the right nutrition. Jam is usually fuelled by Fibre Balance, but Meg choses to switch to our Pure Performance right before a big competition to make sure Jam has the energy she needs 💪
Want to learn how Pure Feed can make a difference to your horse’s routine ? Tap the link in our bio to take our free diet plan!
At Pure Feed, we believe performance starts with the right nutrition. Jam is usually fuelled by Fibre Balance, but Meg choses to switch to our Pure Performance right before a big competition to make sure Jam has the energy she needs 💪
Want to learn how Pure Feed can make a difference to your horse’s routine ? Tap the link in our bio to take our free diet plan!
Low-calorie feeding, science-backed 🧬
Managing condition doesn’t mean compromising nutrition. Our low-calorie complete range gives targeted, balanced nutrition while keeping calories controlled:
🔹 Pure Balance – High-spec balancer pellet for muscle, topline & metabolic health
🔹 Pure Fibre Balance – Balancer + fibre chaff for gut support & slow-release fibre
🔹 Pure Easy – Higher-energy, low calorie complete feed
💻 Take the guesswork out 👉 try our Free Diet Plan & get a tailored programme for your horse:
🔗 Link in bio
Low-calorie feeding, science-backed 🧬
Managing condition doesn’t mean compromising nutrition. Our low-calorie complete range gives targeted, balanced nutrition while keeping calories controlled:
🔹 Pure Balance – High-spec balancer pellet for muscle, topline & metabolic health
🔹 Pure Fibre Balance – Balancer + fibre chaff for gut support & slow-release fibre
🔹 Pure Easy – Higher-energy, low calorie complete feed
💻 Take the guesswork out 👉 try our Free Diet Plan & get a tailored programme for your horse:
🔗 Link in bio
With the event season starting soon, many horses’ work has started increasing, but have you thought about how your feeding can limit your horse’s performance? Here’s what to watch out for:
❌ Too much cereal → spikes blood sugar, increases excitability, and stresses digestion
❌ Too little fibre → reduces chewing time, gut motility, and microbiome health
❌ Imbalanced protein / amino acids → slows muscle repair and topline growth
✅ Science-backed feeding fixes:
• Balanced calories for energy without fizz
• Fibre to support gut health and slow-release energy
• Correct amino acids for muscle repair and strength
With the event season starting soon, many horses’ work has started increasing, but have you thought about how your feeding can limit your horse’s performance? Here’s what to watch out for:
❌ Too much cereal → spikes blood sugar, increases excitability, and stresses digestion
❌ Too little fibre → reduces chewing time, gut motility, and microbiome health
❌ Imbalanced protein / amino acids → slows muscle repair and topline growth
✅ Science-backed feeding fixes:
• Balanced calories for energy without fizz
• Fibre to support gut health and slow-release energy
• Correct amino acids for muscle repair and strength
We’re increasingly choosing less processed food for ourselves because we understand how additives can impact our digestive system and overall well-being. The same principle applies to our horses.
That’s why Pure Feed is mould inhibitor free.
Instead of relying on chemical preservatives, we prioritise ingredient quality, controlled storage, and specially produced porous bags to maintain freshness and nutritional integrity. This helps support the hindgut environment and avoids unnecessary exposure to additives that can disrupt the delicate balance of the equine microbiome.
👉 Switch to evidence-led feeding; discover the Pure Feed range now
We’re increasingly choosing less processed food for ourselves because we understand how additives can impact our digestive system and overall well-being. The same principle applies to our horses.
That’s why Pure Feed is mould inhibitor free.
Instead of relying on chemical preservatives, we prioritise ingredient quality, controlled storage, and specially produced porous bags to maintain freshness and nutritional integrity. This helps support the hindgut environment and avoids unnecessary exposure to additives that can disrupt the delicate balance of the equine microbiome.
👉 Switch to evidence-led feeding; discover the Pure Feed range now
Feeding your horse doesn’t have to be so confusing💡
A complete feed gives your horse everything they need in one scoop: gut-friendly fibre, energy, protein, vitamins & minerals, without the stress of juggling multiple buckets.
We have a complete feed for every horse:
✔ Good doers
✔ Poor doers
✔ Leisure or competition horses
✔ Sensitive or digestive-prone types
💬 Got a friend who overcomplicates feeding? Tag them!
Feeding your horse doesn’t have to be so confusing💡
A complete feed gives your horse everything they need in one scoop: gut-friendly fibre, energy, protein, vitamins & minerals, without the stress of juggling multiple buckets.
We have a complete feed for every horse:
✔ Good doers
✔ Poor doers
✔ Leisure or competition horses
✔ Sensitive or digestive-prone types
💬 Got a friend who overcomplicates feeding? Tag them!
Did you know that all of our complete feeds contain Vitamin A? 🧬
Essential for your horse’s health, vitamin A supports:
👀 Vision
🛡️ Immune system
✨ Skin, coat & mucous membranes
📈 Growth & reproduction
Even with good forage, intake can vary, our complete feeds provide consistent, bioavailable vitamin A every day.
💬 Questions about vitamins in your feed? Drop them below!
Did you know that all of our complete feeds contain Vitamin A? 🧬
Essential for your horse’s health, vitamin A supports:
👀 Vision
🛡️ Immune system
✨ Skin, coat & mucous membranes
📈 Growth & reproduction
Even with good forage, intake can vary, our complete feeds provide consistent, bioavailable vitamin A every day.
💬 Questions about vitamins in your feed? Drop them below!
Forget juggling powders, syrups, and electrolytes after every ride; Refuel makes recovery simple and effective in one complete feed.
Here’s what it does:
🔹 Replenishes electrolytes lost in sweat to support hydration and muscle function
🔹 Supports muscle repair with high-quality, digestible protein
🔹 Packed with antioxidants to reduce oxidative stress and speed recovery
Tap the link in bio to learn more about Refuel today!
Forget juggling powders, syrups, and electrolytes after every ride; Refuel makes recovery simple and effective in one complete feed.
Here’s what it does:
🔹 Replenishes electrolytes lost in sweat to support hydration and muscle function
🔹 Supports muscle repair with high-quality, digestible protein
🔹 Packed with antioxidants to reduce oxidative stress and speed recovery
Tap the link in bio to learn more about Refuel today!
🧬 Protein isn’t just protein 👉 it’s what builds muscle, improves topline & fuels recovery.
🔹Low levels of limiting amino acids like lysine, methionine & threonine can slow muscle repair
🔹 Highly digestible plant proteins fuel growth without overloading the gut
🔹 Optimised blends minimise metabolic stress and maximise efficiency
👉 Tap the link in bio to see how Pure Feed fuels performance at the molecular level 🐴💪
🧬 Protein isn’t just protein 👉 it’s what builds muscle, improves topline & fuels recovery.
🔹Low levels of limiting amino acids like lysine, methionine & threonine can slow muscle repair
🔹 Highly digestible plant proteins fuel growth without overloading the gut
🔹 Optimised blends minimise metabolic stress and maximise efficiency
👉 Tap the link in bio to see how Pure Feed fuels performance at the molecular level 🐴💪
BCS 101 with Meg & Jam 🐴💪 Watch as we give a quick body condition score check and show you how to keep your horse in tip top shape!
With @horseandcountrytv, we’re excited to help Meg reach the top 🏆
#thepurefeedcompany #purefeed #purefeeddietplan #equinenutrition
BCS 101 with Meg & Jam 🐴💪 Watch as we give a quick body condition score check and show you how to keep your horse in tip top shape!
With @horseandcountrytv, we’re excited to help Meg reach the top 🏆
#thepurefeedcompany #purefeed #purefeeddietplan #equinenutrition
🌾 Did you know our complete feeds contain grass chaff?
It’s not just there for bulk, it’s science-backed fibre that actively supports your horse’s digestive:
🧪 Digestible fibre (NDF) keeps the gut moving efficiently, supporting normal hindgut function.
🧬 Encourages chewing and saliva production, which helps buffer stomach acid and protect the stomach lining.
🦠 Fuels the hindgut microbiome, feeding beneficial bacteria for better fermentation and nutrient absorption.
Including grass chaff means your horse gets consistent, functional fibre every day, even when hay quality or availability varies.
🌾 Did you know our complete feeds contain grass chaff?
It’s not just there for bulk, it’s science-backed fibre that actively supports your horse’s digestive:
🧪 Digestible fibre (NDF) keeps the gut moving efficiently, supporting normal hindgut function.
🧬 Encourages chewing and saliva production, which helps buffer stomach acid and protect the stomach lining.
🦠 Fuels the hindgut microbiome, feeding beneficial bacteria for better fermentation and nutrient absorption.
Including grass chaff means your horse gets consistent, functional fibre every day, even when hay quality or availability varies.
Pure Condition Mix supports steady condition gain, using fibre and oil-based energy that fuels the body without over-exciting it.
🌱 Unmolassed sugar beet
Digestible fibre to help add condition and support the gut, no added sugar spikes.
🌰 Linseed
Supports muscle development, topline and coat condition with quality protein and oil.
💧 Rapeseed oil
Cool, calorie-dense energy to help increase condition efficiently.
⚖️ Non-fizz formula
Slow-release energy, ideal for horses that don’t cope with cereal-heavy feeds.
👉 Perfect for poor doers, horses needing topline support or those in hard work
Pure Condition Mix supports steady condition gain, using fibre and oil-based energy that fuels the body without over-exciting it.
🌱 Unmolassed sugar beet
Digestible fibre to help add condition and support the gut, no added sugar spikes.
🌰 Linseed
Supports muscle development, topline and coat condition with quality protein and oil.
💧 Rapeseed oil
Cool, calorie-dense energy to help increase condition efficiently.
⚖️ Non-fizz formula
Slow-release energy, ideal for horses that don’t cope with cereal-heavy feeds.
👉 Perfect for poor doers, horses needing topline support or those in hard work
What’s really happening inside your horse after exercise?
Work doesn’t just burn energy. It causes
👉 electrolyte loss through sweat
👉 oxidative stress in muscle cells
👉 micro-damage to muscle fibres that must be repaired
That’s why post-exercise recovery nutrition matters 👇
⚡ Electrolytes
Sweat removes sodium, potassium and chloride. Replacing them supports hydration, muscle contraction and nerve signalling; essential for proper recovery.
🧬 Antioxidants
Exercise increases free radicals. Antioxidants help neutralise these, supporting muscles and reducing post-work fatigue.
💪 Limiting amino acids
These are the critical building blocks for muscle repair. Without them, recovery and muscle adaptation are compromised, even if protein intake looks “adequate”.
What you feed after work influences how your horse feels tomorrow, next week and next season.
What’s really happening inside your horse after exercise?
Work doesn’t just burn energy. It causes
👉 electrolyte loss through sweat
👉 oxidative stress in muscle cells
👉 micro-damage to muscle fibres that must be repaired
That’s why post-exercise recovery nutrition matters 👇
⚡ Electrolytes
Sweat removes sodium, potassium and chloride. Replacing them supports hydration, muscle contraction and nerve signalling; essential for proper recovery.
🧬 Antioxidants
Exercise increases free radicals. Antioxidants help neutralise these, supporting muscles and reducing post-work fatigue.
💪 Limiting amino acids
These are the critical building blocks for muscle repair. Without them, recovery and muscle adaptation are compromised, even if protein intake looks “adequate”.
What you feed after work influences how your horse feels tomorrow, next week and next season.
Consistency = results.
Pure Feed complete feeds are built on the same foundation; Pure Balance + chaff + controlled energy, but tailored for every type of horse.
✅ Better digestion
✅ Steady, fibre-first energy
✅ Reliable results
No guesswork. No fillers. Just smart, simple feeding your horse will love.
🔗 Tap our bio to create your horse’s personalised diet plan today!
Consistency = results.
Pure Feed complete feeds are built on the same foundation; Pure Balance + chaff + controlled energy, but tailored for every type of horse.
✅ Better digestion
✅ Steady, fibre-first energy
✅ Reliable results
No guesswork. No fillers. Just smart, simple feeding your horse will love.
🔗 Tap our bio to create your horse’s personalised diet plan today!
As horse owners, we know just how expensive it’s becoming to source good quality hay 🌾 When forage is limited (or costly!), Pure Meadow Mash helps keep fibre intake consistent, with no compromise.
It’s a high fibre hay replacer with a natural mint flavour, it’s easy to soak, high palatable and ideal for fussy eaters, veterans, poor doers or those on box rest.
Feed alongside or in place of hay to make every bale go further 🩵
As horse owners, we know just how expensive it’s becoming to source good quality hay 🌾 When forage is limited (or costly!), Pure Meadow Mash helps keep fibre intake consistent, with no compromise.
It’s a high fibre hay replacer with a natural mint flavour, it’s easy to soak, high palatable and ideal for fussy eaters, veterans, poor doers or those on box rest.
Feed alongside or in place of hay to make every bale go further 🩵
Just because it`s Winter, your horse still needs their salt! Even in the cold, horses lose electrolytes through sweat, urine, and natural body processes. Salt is essential for hydration, healthy muscles, and proper nerve function, all key to keeping your horse feeling strong, comfortable, and performing at their best.
That’s why all Pure Feed complete feeds include the right amount of salt – taking the guesswork out of winter feeding. Simple, balanced, and formulated to support your horse every day of the year 💡
Just because it`s Winter, your horse still needs their salt! Even in the cold, horses lose electrolytes through sweat, urine, and natural body processes. Salt is essential for hydration, healthy muscles, and proper nerve function, all key to keeping your horse feeling strong, comfortable, and performing at their best.
That’s why all Pure Feed complete feeds include the right amount of salt – taking the guesswork out of winter feeding. Simple, balanced, and formulated to support your horse every day of the year 💡
Struggling to help your horse maintain weight? Feeding more isn’t always the answer 👉 it’s about the right type of calories!
Pure Condition Mix is high in digestible fibre and energy-dense nutrients, giving extra calories safely without sugar spikes. It supports the gut, provides steady energy, and helps maintain weight, muscle tone & overall wellbeing.
Completely free from molasses, alfalfa & fillers. It`s science-backed nutrition your horse deserves.
Tap the link in bio to learn more!
Struggling to help your horse maintain weight? Feeding more isn’t always the answer 👉 it’s about the right type of calories!
Pure Condition Mix is high in digestible fibre and energy-dense nutrients, giving extra calories safely without sugar spikes. It supports the gut, provides steady energy, and helps maintain weight, muscle tone & overall wellbeing.
Completely free from molasses, alfalfa & fillers. It`s science-backed nutrition your horse deserves.
Tap the link in bio to learn more!
Thousands of owners have switched to Pure Feed, and now it’s your turn!
Fill out our diet plan form, and we’ll send you a personalised feed plan tailored to your horse’s weight, condition, and workload. Simple, science-backed, and designed to help your horse thrive 👉 link in bio 🩵
Thousands of owners have switched to Pure Feed, and now it’s your turn!
Fill out our diet plan form, and we’ll send you a personalised feed plan tailored to your horse’s weight, condition, and workload. Simple, science-backed, and designed to help your horse thrive 👉 link in bio 🩵
Horses with sensitive digestion or high energy levels need steady, balanced energy 🌿
Condition Mix is a slow-release energy feed that relies on fibre and oils, not sugar or cereals. Completely free from molasses and soya, it supports:
✅ Steady hindgut fermentation
✅ Stable blood glucose levels
✅ Topline and overall condition
Perfect for fizzy or sensitive horses, giving digestible, sustained energy while keeping the gut happy.
Science-backed nutrition your horse can thrive on. 🐴
Learn more in our link in bio!
Horses with sensitive digestion or high energy levels need steady, balanced energy 🌿
Condition Mix is a slow-release energy feed that relies on fibre and oils, not sugar or cereals. Completely free from molasses and soya, it supports:
✅ Steady hindgut fermentation
✅ Stable blood glucose levels
✅ Topline and overall condition
Perfect for fizzy or sensitive horses, giving digestible, sustained energy while keeping the gut happy.
Science-backed nutrition your horse can thrive on. 🐴
Learn more in our link in bio!
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
