Natural, balanced, and simple-to-feed solutions for your horse
Supporting happy horses with honest, transparent nutrition
Scientifically
Formulated
Nutritionally
Complete
Optimum Performance Guaranteed
Choose Your Feed
NOURISHMENT
The Perfect Feed for Every Horse
No matter your horse’s lifestyle, whether a high-performance athlete, a happy hacker, or a beloved companion, Pure Feed has the ideal solution. Scientifically designed and packed with premium ingredients, our feeds target your horse’s specific needs for energy, recovery, digestion, and overall well-being.
Scientifically Formulated
Meticulously formulated by equine scientists, each product is the result of scientific research.
Nutritionally Complete
We only use high-quality ingredients and focus on high-fibre natural feeds.
Best Performance Guaranteed
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
What People Say About Purefeed
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
We use high-quality ingredients and no unnecessary additives.
Feeding Your Horse Just Got Easier
Get a Free Tailored Diet Plan
Feeding your horse shouldn’t feel like a guessing game. That’s why we created our free diet plan service – to give you instant access to professional, personalised advice without the hassle or the cost.
Simply tell us about your horse, and our team of nutritionists will build a tailored feeding plan just for them. Whether you’re managing weight, building condition, or supporting performance, we take the stress out of choosing the right feed.
Want to know how it works?
▶️ Watch the video to see how easy it is and why thousands of owners trust our free service.
In just a couple of minutes, you’ll see how simple it is to get started – and how valuable the right feeding plan can be.
Feeding Your Horse Just Got Easier
Get a Free Tailored Diet Plan
Feeding your horse shouldn’t feel like a guessing game. That’s why we created our free diet plan service – to give you instant access to professional, personalised advice without the hassle or the cost.
Simply tell us about your horse, and our team of nutritionists will build a tailored feeding plan just for them. Whether you’re managing weight, building condition, or supporting performance, we take the stress out of choosing the right feed.
Want to know how it works?
▶️ Watch the video to see how easy it is and why thousands of owners trust our free service.
In just a couple of minutes, you’ll see how simple it is to get started – and how valuable the right feeding plan can be.
Thousands of people love our feeds
✨ GIVEAWAY TIME! ✨
We’re giving you the chance to win the ultimate Pure Feed look - our always popular, highly sought-after kit! 🐴💛
The Prize includes:
• The legendary Pure Feed branded Stormtech gilet
• Exclusive money-can’t-buy Pure Feed branded Le Mieux saddle pad (in cc or dr)
• £20 Pure Feed voucher towards your horse’s favourite feed
How to enter:
1️⃣ Make sure you’re following @thepurefeedcompany
2️⃣ Tag a friend in the comments (each new comment with a tag counts as an entry!)
📅 The winner will be announced on the 30th September
🏆 The winner will be picked at random and contacted directly by us
🇬🇧 UK entries only
This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta.
Good luck 🍀
#thepurefeedcompany #purefeed #allyoufeedislove #equinegiveaway
✨ GIVEAWAY TIME! ✨
We’re giving you the chance to win the ultimate Pure Feed look - our always popular, highly sought-after kit! 🐴💛
The Prize includes:
• The legendary Pure Feed branded Stormtech gilet
• Exclusive money-can’t-buy Pure Feed branded Le Mieux saddle pad (in cc or dr)
• £20 Pure Feed voucher towards your horse’s favourite feed
How to enter:
1️⃣ Make sure you’re following @thepurefeedcompany
2️⃣ Tag a friend in the comments (each new comment with a tag counts as an entry!)
📅 The winner will be announced on the 30th September
🏆 The winner will be picked at random and contacted directly by us
🇬🇧 UK entries only
This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta.
Good luck 🍀
#thepurefeedcompany #purefeed #allyoufeedislove #equinegiveaway
We’re pleased to share that Horse & Hen are a Pure Feed stockist! 🛒
@horse_and_hen
📞 01629 55084
You can find Horse & Hen in Matlock, 📍 DE4 5ND
For more information have a look at their website www.horseandhen.co.uk 💻
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed
We’re pleased to share that Horse & Hen are a Pure Feed stockist! 🛒
@horse_and_hen
📞 01629 55084
You can find Horse & Hen in Matlock, 📍 DE4 5ND
For more information have a look at their website www.horseandhen.co.uk 💻
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed
🥣 Meadow Mash = box rest saviour!
Tara might wear more than she eats, but this simple feed was a real game changer for her. During a period of box rest she started refusing her normal hay, which made it tricky to keep her fibre intake and hydration levels up.
Enter Meadow Mash. Its soft, soaked fibre was easy for her to eat, helped her stay hydrated, and most importantly, kept her gut moving when she needed it most!
#thepurefeedcompany #purefeed #dietplan #equinenutrition
🥣 Meadow Mash = box rest saviour!
Tara might wear more than she eats, but this simple feed was a real game changer for her. During a period of box rest she started refusing her normal hay, which made it tricky to keep her fibre intake and hydration levels up.
Enter Meadow Mash. Its soft, soaked fibre was easy for her to eat, helped her stay hydrated, and most importantly, kept her gut moving when she needed it most!
#thepurefeedcompany #purefeed #dietplan #equinenutrition
When Meadow Mash just tastes that good 👅
Did you know you can feed up to 1 kg per 100kg body weight of the horse per day!
Designed to mimic the nutritional value of hay, Pure Meadow Mash is suitable for a variety of horses, from older horses with poor dentition to competition horses needing extra fibre and hydration. It can be used as a partial hay replacer and soaks in just 5 minutes 🙌
📍to find your nearest stockist, head on over to our interactive map on our website.
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
When Meadow Mash just tastes that good 👅
Did you know you can feed up to 1 kg per 100kg body weight of the horse per day!
Designed to mimic the nutritional value of hay, Pure Meadow Mash is suitable for a variety of horses, from older horses with poor dentition to competition horses needing extra fibre and hydration. It can be used as a partial hay replacer and soaks in just 5 minutes 🙌
📍to find your nearest stockist, head on over to our interactive map on our website.
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
Meadow Mash Feeding Rate 💙
Feeding your horse doesn`t have to be complicated. We`ve made it easy to determine the right amount of Meadow Mash to feed your horse.
👉 Low sugar and starch content- suitable for those needing a low starch diet due to laminitis
👉 Quick soaking
👉 Palatable- with added herbs and mint to tempt fussy eaters
👉 High fibre and with added pre and probiotics to support gut health
👉 Ideal for older horses or those with poor dentition
👉 Can be used as a low-dust alternative forage for hay
If you`re unsure of their nutritional requirements, our experts can provide a free diet plan and answer any questions you may have. Our team is here to help whenever you need through the phone, email or direct message!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #puremeadowmash #feedingrates #allyoufeedislove #purefeed
Meadow Mash Feeding Rate 💙
Feeding your horse doesn`t have to be complicated. We`ve made it easy to determine the right amount of Meadow Mash to feed your horse.
👉 Low sugar and starch content- suitable for those needing a low starch diet due to laminitis
👉 Quick soaking
👉 Palatable- with added herbs and mint to tempt fussy eaters
👉 High fibre and with added pre and probiotics to support gut health
👉 Ideal for older horses or those with poor dentition
👉 Can be used as a low-dust alternative forage for hay
If you`re unsure of their nutritional requirements, our experts can provide a free diet plan and answer any questions you may have. Our team is here to help whenever you need through the phone, email or direct message!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #puremeadowmash #feedingrates #allyoufeedislove #purefeed
#Throwback to an amazing day at the Pony Tales Annual Charity Day in support of World Horse Welfare 🩵
We were so proud to be part of an event that raised an incredible £10,252 for such an important cause! 🙌
A huge thank you to everyone who came along - we hope you all had a wonderful time.
@horsecharity @ponytalesdorset
#purefeed #thepurefeedcompany #ponytalesdorset #equinenutrition #allyoufeedislove
#Throwback to an amazing day at the Pony Tales Annual Charity Day in support of World Horse Welfare 🩵
We were so proud to be part of an event that raised an incredible £10,252 for such an important cause! 🙌
A huge thank you to everyone who came along - we hope you all had a wonderful time.
@horsecharity @ponytalesdorset
#purefeed #thepurefeedcompany #ponytalesdorset #equinenutrition #allyoufeedislove
Spotting the Signs of Cushing`s early? 👀
The clinical signs of PPID develop gradually, and in the early stages they can be easily overlooked. Understanding what to look for allows for earlier intervention, which improves long-term management.
Common clinical signs include:
🩵 Changes in coat – A longer, often curly coat that doesn’t shed fully in summer (hirsutism) is a hallmark sign, but early PPID can cause a subtle delay in shedding rather than a dramatic coat change.
🩵 Abnormal fat distribution – Fat pads may develop above the eyes, along the crest of the neck, or over the tailhead, while muscle loss occurs over the topline.
🩵 Lethargy and reduced performance – Horses may seem less willing to work or tire more quickly.
🩵 Increased thirst and urination – Linked to hormonal disruption affecting water balance.
🩵 Recurrent infections – Poor immune regulation means wounds heal more slowly and skin, respiratory, or hoof infections may occur more often.
🩵 Laminitis – One of the most serious complications. Even mild or recurring bouts warrant investigation for PPID, especially in older horses.
If you notice one or more of these signs, particularly in an older horse, speak to your vet about testing ACTH levels. Early diagnosis allows for medical treatment (such as pergolide) combined with dietary adjustments to better control symptoms.
As for diet, the Pure Feed range is suitable for horses with PPID (excluding Performance). We have a feed for you. To find the right one, fill out a FREE Personalised diet plan today and our nutrition team will email you an in-depth diet plan for your horse - available on the Pure Feed website 💻
#thepurefeedcompany #purefeed #dietplan #equinenutrition
Spotting the Signs of Cushing`s early? 👀
The clinical signs of PPID develop gradually, and in the early stages they can be easily overlooked. Understanding what to look for allows for earlier intervention, which improves long-term management.
Common clinical signs include:
🩵 Changes in coat – A longer, often curly coat that doesn’t shed fully in summer (hirsutism) is a hallmark sign, but early PPID can cause a subtle delay in shedding rather than a dramatic coat change.
🩵 Abnormal fat distribution – Fat pads may develop above the eyes, along the crest of the neck, or over the tailhead, while muscle loss occurs over the topline.
🩵 Lethargy and reduced performance – Horses may seem less willing to work or tire more quickly.
🩵 Increased thirst and urination – Linked to hormonal disruption affecting water balance.
🩵 Recurrent infections – Poor immune regulation means wounds heal more slowly and skin, respiratory, or hoof infections may occur more often.
🩵 Laminitis – One of the most serious complications. Even mild or recurring bouts warrant investigation for PPID, especially in older horses.
If you notice one or more of these signs, particularly in an older horse, speak to your vet about testing ACTH levels. Early diagnosis allows for medical treatment (such as pergolide) combined with dietary adjustments to better control symptoms.
As for diet, the Pure Feed range is suitable for horses with PPID (excluding Performance). We have a feed for you. To find the right one, fill out a FREE Personalised diet plan today and our nutrition team will email you an in-depth diet plan for your horse - available on the Pure Feed website 💻
#thepurefeedcompany #purefeed #dietplan #equinenutrition
Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?
1️⃣As a hay replacer for horses with dental issues
2️⃣ When pasture or hay quality is poor
3️⃣ For horses prone to laminitis
4️⃣ To encourage drinking and improve hydration
5️⃣ When travelling long distances
💻Learn more about Meadow Mash on our website – link in bio.
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash
Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?
1️⃣As a hay replacer for horses with dental issues
2️⃣ When pasture or hay quality is poor
3️⃣ For horses prone to laminitis
4️⃣ To encourage drinking and improve hydration
5️⃣ When travelling long distances
💻Learn more about Meadow Mash on our website – link in bio.
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash
Is your horse struggling with hay?
Forage should be the foundation of every diet, but sometimes hay alone isn’t enough. That’s where a hay replacer like Pure Meadow Mash comes in.
Signs your horse may need a hay replacer:
➡️ Difficulty chewing or quidding
➡️ Losing weight despite hay access
➡️ Refusing or eating hay very slowly
➡️ Poor hay quality or availability
➡️ Laminitis or metabolic concerns
A hay replacer isn’t just a “last resort”, it’s a proactive way to ensure your horse meets their fibre needs when chewing ability, forage quality, or medical considerations make traditional hay less suitable.
💡 Meadow Mash provides soft, easy-to-chew fibre, supports digestion, boosts hydration, and is gentle on sensitive horses.
📍 Want to try it? Use our interactive stockist map on our website to find Meadow Mash near you!
#thepurefeedcompany #purefeed #meadowmash #equinenutrition #forage
Is your horse struggling with hay?
Forage should be the foundation of every diet, but sometimes hay alone isn’t enough. That’s where a hay replacer like Pure Meadow Mash comes in.
Signs your horse may need a hay replacer:
➡️ Difficulty chewing or quidding
➡️ Losing weight despite hay access
➡️ Refusing or eating hay very slowly
➡️ Poor hay quality or availability
➡️ Laminitis or metabolic concerns
A hay replacer isn’t just a “last resort”, it’s a proactive way to ensure your horse meets their fibre needs when chewing ability, forage quality, or medical considerations make traditional hay less suitable.
💡 Meadow Mash provides soft, easy-to-chew fibre, supports digestion, boosts hydration, and is gentle on sensitive horses.
📍 Want to try it? Use our interactive stockist map on our website to find Meadow Mash near you!
#thepurefeedcompany #purefeed #meadowmash #equinenutrition #forage
Meet Ellis also known as @equiellis 👋
Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.
Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
Meet Ellis also known as @equiellis 👋
Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.
Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
"We love Pure Feed, the only feed keeping Lenny`s gut happy, it has been a life changer"
We absolutely love hearing feedback like this! 🙌
A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!
Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.
👉 Tap the link in our bio to request yours today!
Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬
#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition
"We love Pure Feed, the only feed keeping Lenny`s gut happy, it has been a life changer"
We absolutely love hearing feedback like this! 🙌
A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!
Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.
👉 Tap the link in our bio to request yours today!
Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬
#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition
At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.
Why?
🔬 Because soya isn`t for every horse. While it`s a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.
💡We`ve reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya
🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.
From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.
✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.
Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!
#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree
At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.
Why?
🔬 Because soya isn`t for every horse. While it`s a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.
💡We`ve reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya
🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.
From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.
✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.
Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!
#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree
You asked "How do I restrict my horse’s grazing?" and we`re here to help! 🌱
When grass sugars spike: during a heatwave, cold snap, flush of new growth, or if your horse could live on fresh air, restricting grazing is essential for those prone to laminitis, EMS, Cushing’s, or weight gain.
But here’s the catch… it’s not just about less time in the field ⏳. To do it right, you need to understand both grass physiology and equine digestion.
Here’s what the science says:
1️⃣ Strip grazing / track systems - Manage area, not just time. Horses can eat up to 50% of daily intake in just 3 - 4 hours of open grazing!
2️⃣ Time-restricted grazing (with caution) - Night turnout can lower sugar intake, but weather, temperature & grass type matter.
3️⃣ Grazing muzzles - Can cut intake by 75 - 85% when used correctly.
4️⃣ Low-NSC forage - Use soaked hay with a known profile, and don’t forget the nutrients.
💡 Why it matters: Less grass = less protein, copper, zinc, selenium, vitamin E, and more. Without replacing these, you risk:
➡️ Poor hoof growth
➡️ Dull coat
➡️ Muscle loss
➡️ Low mood or energy
✅ That’s where a balancer comes in - filling those micronutrient gaps without adding sugar or unnecessary calories. At Pure Feed, all our complete feeds and standalone balancer options are designed with this in mind: low-NSC, cereal-free, and high in bioavailable vitamins, minerals and amino acids.
Want to know exactly what your horse needs? Get your FREE personalised diet plan today, link in bio 🙌
#purefeed #equinenutrition #thepurefeedcompany #allyoufeedislove #EMS #laminitis #restrictedgrazing #horsehealth #feedinghorses
You asked "How do I restrict my horse’s grazing?" and we`re here to help! 🌱
When grass sugars spike: during a heatwave, cold snap, flush of new growth, or if your horse could live on fresh air, restricting grazing is essential for those prone to laminitis, EMS, Cushing’s, or weight gain.
But here’s the catch… it’s not just about less time in the field ⏳. To do it right, you need to understand both grass physiology and equine digestion.
Here’s what the science says:
1️⃣ Strip grazing / track systems - Manage area, not just time. Horses can eat up to 50% of daily intake in just 3 - 4 hours of open grazing!
2️⃣ Time-restricted grazing (with caution) - Night turnout can lower sugar intake, but weather, temperature & grass type matter.
3️⃣ Grazing muzzles - Can cut intake by 75 - 85% when used correctly.
4️⃣ Low-NSC forage - Use soaked hay with a known profile, and don’t forget the nutrients.
💡 Why it matters: Less grass = less protein, copper, zinc, selenium, vitamin E, and more. Without replacing these, you risk:
➡️ Poor hoof growth
➡️ Dull coat
➡️ Muscle loss
➡️ Low mood or energy
✅ That’s where a balancer comes in - filling those micronutrient gaps without adding sugar or unnecessary calories. At Pure Feed, all our complete feeds and standalone balancer options are designed with this in mind: low-NSC, cereal-free, and high in bioavailable vitamins, minerals and amino acids.
Want to know exactly what your horse needs? Get your FREE personalised diet plan today, link in bio 🙌
#purefeed #equinenutrition #thepurefeedcompany #allyoufeedislove #EMS #laminitis #restrictedgrazing #horsehealth #feedinghorses
A big shout out to our 70cm competitors from @horse_event5 Broadway ODE 🎉
🥇Gabi Wilton-Baker & NPS MIA
🥈 Kathy Emery & Rocky
🥉 Sue Clothier & Patch
A huge thank you to all of the volunteers who made the weekend possible and we can’t wait to see you all at the next 🙌
Liked the ReFuel sample and want to know more? Head on over to our website 🍒 or ask us a question in the comments ⤵️
#thepurefeedcompany #purefeed #refuel #horseevents
A big shout out to our 70cm competitors from @horse_event5 Broadway ODE 🎉
🥇Gabi Wilton-Baker & NPS MIA
🥈 Kathy Emery & Rocky
🥉 Sue Clothier & Patch
A huge thank you to all of the volunteers who made the weekend possible and we can’t wait to see you all at the next 🙌
Liked the ReFuel sample and want to know more? Head on over to our website 🍒 or ask us a question in the comments ⤵️
#thepurefeedcompany #purefeed #refuel #horseevents
"My horse lives out 24/7, they`re a good doer, why would I bother feeding a balancer?"
It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷
Not quite.
While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.
UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.
✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forage
All in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.
📍Find your local stockist through the interactive map on our website. It`s simple, type in your postcode and our map will do the rest!
#thepurefeedcompany #purefeed #purebalance #allyoufeedislove
"My horse lives out 24/7, they`re a good doer, why would I bother feeding a balancer?"
It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷
Not quite.
While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.
UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.
✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forage
All in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.
📍Find your local stockist through the interactive map on our website. It`s simple, type in your postcode and our map will do the rest!
#thepurefeedcompany #purefeed #purebalance #allyoufeedislove
☀️ August Bank Holiday Weekend Update ☀️
The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.
If it’s something urgent, please email info@purefeed.com 📧
Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦
That`s all from us and we hope you have a lovely bank holiday!
Let us know in the comments what you are doing with your horse on Monday ⬇️
#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday
☀️ August Bank Holiday Weekend Update ☀️
The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.
If it’s something urgent, please email info@purefeed.com 📧
Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦
That`s all from us and we hope you have a lovely bank holiday!
Let us know in the comments what you are doing with your horse on Monday ⬇️
#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday
🌟 Exciting News! 🌟
We are thrilled to welcome Maisie Allsop to the Pure Feed family as our newest Brand Ambassador @maisiemae.eq
At just 16 years old, Maisie has already made a significant impact in the world of show jumping. She’s ridden at the London International Horse Show, HOYS and was the National 148 Champ in 2024!
Now, Maisie is about to begin her journey into seniors, the Pure Feed team are excited to support her journey and look forward to the incredible achievements ahead.
Please join us in welcoming Maisie to the team! 🩵
#thepurefeedcompany #purefeed #allyoufeedislove #brandambassador #poweredbypurefeed
🌟 Exciting News! 🌟
We are thrilled to welcome Maisie Allsop to the Pure Feed family as our newest Brand Ambassador @maisiemae.eq
At just 16 years old, Maisie has already made a significant impact in the world of show jumping. She’s ridden at the London International Horse Show, HOYS and was the National 148 Champ in 2024!
Now, Maisie is about to begin her journey into seniors, the Pure Feed team are excited to support her journey and look forward to the incredible achievements ahead.
Please join us in welcoming Maisie to the team! 🩵
#thepurefeedcompany #purefeed #allyoufeedislove #brandambassador #poweredbypurefeed
#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️
Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵
To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents
Don’t panic, there’s still time to enter.
Good luck! 🍀
#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️
Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵
To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents
Don’t panic, there’s still time to enter.
Good luck! 🍀
