Natural, balanced, and simple-to-feed solutions for your horse
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NOURISHMENT
The Perfect Feed for Every Horse
No matter your horse’s lifestyle, whether a high-performance athlete, a happy hacker, or a beloved companion, Pure Feed has the ideal solution. Scientifically designed and packed with premium ingredients, our feeds target your horse’s specific needs for energy, recovery, digestion, and overall well-being.
Scientifically Formulated
Meticulously formulated by equine scientists, each product is the result of scientific research.
Nutritionally Complete
We only use high-quality ingredients and focus on high-fibre natural feeds.
Best Performance Guaranteed
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
What People Say About Purefeed
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
We use high-quality ingredients and no unnecessary additives.
Feeding Your Horse Just Got Easier
Get a Free Tailored Diet Plan
Feeding your horse shouldn’t feel like a guessing game. That’s why we created our free diet plan service – to give you instant access to professional, personalised advice without the hassle or the cost.
Simply tell us about your horse, and our team of nutritionists will build a tailored feeding plan just for them. Whether you’re managing weight, building condition, or supporting performance, we take the stress out of choosing the right feed.
Want to know how it works?
▶️ Watch the video to see how easy it is and why thousands of owners trust our free service.
In just a couple of minutes, you’ll see how simple it is to get started – and how valuable the right feeding plan can be.
Feeding Your Horse Just Got Easier
Get a Free Tailored Diet Plan
Feeding your horse shouldn’t feel like a guessing game. That’s why we created our free diet plan service – to give you instant access to professional, personalised advice without the hassle or the cost.
Simply tell us about your horse, and our team of nutritionists will build a tailored feeding plan just for them. Whether you’re managing weight, building condition, or supporting performance, we take the stress out of choosing the right feed.
Want to know how it works?
▶️ Watch the video to see how easy it is and why thousands of owners trust our free service.
In just a couple of minutes, you’ll see how simple it is to get started – and how valuable the right feeding plan can be.
Thousands of people love our feeds
Most winter mornings bring frosty grass ❄️ Pretty, but frosted grass = higher sugar.
For horses prone to laminitis, metabolic issues, or digestive sensitivity, sudden sugary grass can cause gut upset and blood sugar spikes.
Our top tip: serve a bowl of Pure Meadow Mash before turnout!
As a high-fibre, low-sugar hay replacer, Meadow Mash gently fills the gut, helping to:
🌱 Reduce the appetite for frosted grass
🌱 Support stable hindgut fermentation
🌱 Maintain consistent blood glucose levels
🌱 Provide essential fibre without excess starch or sugar
A simple, science-backed way to protect digestion and keep winter feeding consistent.
Most winter mornings bring frosty grass ❄️ Pretty, but frosted grass = higher sugar.
For horses prone to laminitis, metabolic issues, or digestive sensitivity, sudden sugary grass can cause gut upset and blood sugar spikes.
Our top tip: serve a bowl of Pure Meadow Mash before turnout!
As a high-fibre, low-sugar hay replacer, Meadow Mash gently fills the gut, helping to:
🌱 Reduce the appetite for frosted grass
🌱 Support stable hindgut fermentation
🌱 Maintain consistent blood glucose levels
🌱 Provide essential fibre without excess starch or sugar
A simple, science-backed way to protect digestion and keep winter feeding consistent.
🎄 Holiday Hours Reminder! 🎄
Plan ahead for Christmas to make sure your horse doesn’t miss out:
❄️ Last dispatch for online orders: 17th December
❄️ Office open until: 19th December
❄️ Office closed: 20th December - 1st January
❄️ Office reopens: 2nd January
If your needing Pure Feed while we`re closed, remember to check out our stockist map to find the closed stockist to you!
🎄 Holiday Hours Reminder! 🎄
Plan ahead for Christmas to make sure your horse doesn’t miss out:
❄️ Last dispatch for online orders: 17th December
❄️ Office open until: 19th December
❄️ Office closed: 20th December - 1st January
❄️ Office reopens: 2nd January
If your needing Pure Feed while we`re closed, remember to check out our stockist map to find the closed stockist to you!
Did you know the entire Pure Feed range is completely molasses free?
We never rely on sweeteners to make our feeds tasty. Horses naturally prefer fibre-rich ingredients, and our formulations are designed to work with their digestive system, not against it with added sugar.
Many feeds use molasses as a shortcut: it’s cheap, it binds pellets easily, and it guarantees sweetness. But it also increases sugar levels and can make feeds unsuitable for horses with metabolic or digestive sensitivities.
At Pure Feed, we take a different approach.
Our pellets are bound using linseed and we use carefully balanced fibre and oil sources, not molasses. This means:
• Lower sugar and starch levels across the entire range
• Consistent, gut-friendly nutrition
• No artificial sweetness masking poor-quality ingredients
• Suitable for good doers, laminitics, and horses with EMS or digestive sensitivities
Delicious, nutritious, and naturally palatable - that’s the Pure Feed way 🩵
Did you know the entire Pure Feed range is completely molasses free?
We never rely on sweeteners to make our feeds tasty. Horses naturally prefer fibre-rich ingredients, and our formulations are designed to work with their digestive system, not against it with added sugar.
Many feeds use molasses as a shortcut: it’s cheap, it binds pellets easily, and it guarantees sweetness. But it also increases sugar levels and can make feeds unsuitable for horses with metabolic or digestive sensitivities.
At Pure Feed, we take a different approach.
Our pellets are bound using linseed and we use carefully balanced fibre and oil sources, not molasses. This means:
• Lower sugar and starch levels across the entire range
• Consistent, gut-friendly nutrition
• No artificial sweetness masking poor-quality ingredients
• Suitable for good doers, laminitics, and horses with EMS or digestive sensitivities
Delicious, nutritious, and naturally palatable - that’s the Pure Feed way 🩵
We`ve made feeding easy! Know the right amount to feed your horse by following our simple guide.
Pure Condition Pellets have a high oil content to promote weight gain and maintain condition💜
In their pelleted form, they are designed to help tempt fussy eaters and can be fed dry or mixed with water to form a mash. Pure Condition Pellets include our premium natural balancer with the full spectrum of vitamins and minerals that horses require.
If you`re uncertain about their nutritional requirements, leave it to the pros—claim your free diet plan from our expert nutrition team. Got questions? We`re always here to help!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purecompetitionpellets #feedingrates #allyoufeedislove #purefeed
We`ve made feeding easy! Know the right amount to feed your horse by following our simple guide.
Pure Condition Pellets have a high oil content to promote weight gain and maintain condition💜
In their pelleted form, they are designed to help tempt fussy eaters and can be fed dry or mixed with water to form a mash. Pure Condition Pellets include our premium natural balancer with the full spectrum of vitamins and minerals that horses require.
If you`re uncertain about their nutritional requirements, leave it to the pros—claim your free diet plan from our expert nutrition team. Got questions? We`re always here to help!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purecompetitionpellets #feedingrates #allyoufeedislove #purefeed
Supporting your horse`s condition shouldn’t mean compromising on behaviour, digestive comfort, or metabolic support.
Pure Condition Mix, designed as a high-calorie, nutritionally complete feed, which provides slow-release calories from fibre and oil rather than cereals and molasses. That means:
✔ Condition without fizz
✔ Digestive comfort and steadier energy
✔ A genuinely balanced feed with every vitamin and mineral included
Because it’s cereal and molasses-free, and naturally low in sugar and starch, it’s also a smart choice for horses who are metabolically sensitive or who simply feel better on fibre-first nutrition.
Why owners love it:
• Helps build condition and topline with calm energy
• Supports weight and topline through winter
• Gentle on the gut and highly palatable
• No need for extra balancers or feeds
If you’re looking for a feed that delivers condition and keeps your horse level-headed, this is the feed for you!
Supporting your horse`s condition shouldn’t mean compromising on behaviour, digestive comfort, or metabolic support.
Pure Condition Mix, designed as a high-calorie, nutritionally complete feed, which provides slow-release calories from fibre and oil rather than cereals and molasses. That means:
✔ Condition without fizz
✔ Digestive comfort and steadier energy
✔ A genuinely balanced feed with every vitamin and mineral included
Because it’s cereal and molasses-free, and naturally low in sugar and starch, it’s also a smart choice for horses who are metabolically sensitive or who simply feel better on fibre-first nutrition.
Why owners love it:
• Helps build condition and topline with calm energy
• Supports weight and topline through winter
• Gentle on the gut and highly palatable
• No need for extra balancers or feeds
If you’re looking for a feed that delivers condition and keeps your horse level-headed, this is the feed for you!
Even in Winter, horses lose electrolytes through sweat - especially during schooling, jumping or fast work ❄️
Pure Refuel replaces what’s lost, fast, supporting hydration, muscle function and recovery when your horse needs it most!
@swintonequestrian shows us her routine: tack up, train, Refuel 🩵
Even in Winter, horses lose electrolytes through sweat - especially during schooling, jumping or fast work ❄️
Pure Refuel replaces what’s lost, fast, supporting hydration, muscle function and recovery when your horse needs it most!
@swintonequestrian shows us her routine: tack up, train, Refuel 🩵
Have you noticed your older horse struggle with chaff? Our Veteran Pellets deliver all the benefits of a chaff-based feed squished into a pellet! Even better they soak down into an easy to eat mash, perfect for horses who struggle with chewing!
#purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
Have you noticed your older horse struggle with chaff? Our Veteran Pellets deliver all the benefits of a chaff-based feed squished into a pellet! Even better they soak down into an easy to eat mash, perfect for horses who struggle with chewing!
#purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
Ever wondered how we can save you money? It’s all down to Pure Feed being a complete feed. That means every bag contains everything your horse needs: fibre, energy, vitamins, minerals, and oil. No need to buy multiple feeds or top up with extra supplements to balance their diet! #purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
Ever wondered how we can save you money? It’s all down to Pure Feed being a complete feed. That means every bag contains everything your horse needs: fibre, energy, vitamins, minerals, and oil. No need to buy multiple feeds or top up with extra supplements to balance their diet! #purefeed #thepurefeedcompany #allyoufeedislove #equinenutrition
Pure Veteran Mix is specifically formulated with older horses in mind - low in sugar and starch, medium calorie, and fully nutritionally balanced, it helps keep your horse feeling their best every day. As part of our complete feed range, nothing else is needed! Just one scoop delivers essential vitamins and minerals, fibre, and slow-release energy. Easy to feed, irresistibly tasty, and with soft, chewable chaff, Pure Veteran Mix ensures your horse won’t leave a bite behind 🩵
Pure Veteran Mix is specifically formulated with older horses in mind - low in sugar and starch, medium calorie, and fully nutritionally balanced, it helps keep your horse feeling their best every day. As part of our complete feed range, nothing else is needed! Just one scoop delivers essential vitamins and minerals, fibre, and slow-release energy. Easy to feed, irresistibly tasty, and with soft, chewable chaff, Pure Veteran Mix ensures your horse won’t leave a bite behind 🩵
Looking for Pure Feed in the Chester area? Look no further than Chester Equine Feeds! They stock a range of Pure Feed products from low to high calorie, plus our tasty, healthy treats 💙
Looking for Pure Feed in the Chester area? Look no further than Chester Equine Feeds! They stock a range of Pure Feed products from low to high calorie, plus our tasty, healthy treats 💙
You don’t have to take our word for it, just listen to the people who use it every day!
Our brand ambassadors share what makes Pure Feed different: it’s simple, time-saving, and gives their horses everything they need in one complete feed. No endless supplements, no complicated routines, just proven results and happier horses.
If you’re ready to simplify your feeding routine, start with a free Pure Feed diet plan today and see the difference for yourself 🩵
You don’t have to take our word for it, just listen to the people who use it every day!
Our brand ambassadors share what makes Pure Feed different: it’s simple, time-saving, and gives their horses everything they need in one complete feed. No endless supplements, no complicated routines, just proven results and happier horses.
If you’re ready to simplify your feeding routine, start with a free Pure Feed diet plan today and see the difference for yourself 🩵
Looking for a cosy winter mash? ❄️
Here’s the difference between Meadow Mash and Refuel so you can pick the perfect warm-up for your horse:
🌱 Meadow Mash - Mint-flavoured, high-fibre hay replacer with pre- & probiotics to support normal gut function. Perfect for frosty fields, box-rest horses, or those needing extra fibre and hydration.
🍒 Refuel - Cherry-flavoured recovery mash with electrolytes, antioxidants & amino acids. Supports muscle recovery, hydration, and overall system balance after work or competition, or if your horse needs an immune system boost!
🐴 Tried either of these? Share on your story and tag us!
Looking for a cosy winter mash? ❄️
Here’s the difference between Meadow Mash and Refuel so you can pick the perfect warm-up for your horse:
🌱 Meadow Mash - Mint-flavoured, high-fibre hay replacer with pre- & probiotics to support normal gut function. Perfect for frosty fields, box-rest horses, or those needing extra fibre and hydration.
🍒 Refuel - Cherry-flavoured recovery mash with electrolytes, antioxidants & amino acids. Supports muscle recovery, hydration, and overall system balance after work or competition, or if your horse needs an immune system boost!
🐴 Tried either of these? Share on your story and tag us!
Seeing as it`s a bit chilly this week, you might reach for the kettle to make your horse a delicious warm mash. But avoid using boiling water!
All our complete feeds contain live yeast, a beneficial microbe that:
🩵 Supports a balanced gut microbiome, keeping helpful bacteria thriving
🩵 Aids the digestion of fibre and nutrients
🩵 Helps maintain overall gut stability
As yeast is a living organism, exposing them to high temperatures (around 100°C) denatures their proteins and disrupts their cell membranes, effectively killing them. Once the yeast is dead, it can no longer support digestion or gut health, so all the benefits in your feed are lost.
✅ Tip: always use warm or cool water to soak your feed. This keeps the live yeast alive, ensuring your horse gets the full digestive and gut-supporting benefits of their Pure Feed!
Seeing as it`s a bit chilly this week, you might reach for the kettle to make your horse a delicious warm mash. But avoid using boiling water!
All our complete feeds contain live yeast, a beneficial microbe that:
🩵 Supports a balanced gut microbiome, keeping helpful bacteria thriving
🩵 Aids the digestion of fibre and nutrients
🩵 Helps maintain overall gut stability
As yeast is a living organism, exposing them to high temperatures (around 100°C) denatures their proteins and disrupts their cell membranes, effectively killing them. Once the yeast is dead, it can no longer support digestion or gut health, so all the benefits in your feed are lost.
✅ Tip: always use warm or cool water to soak your feed. This keeps the live yeast alive, ensuring your horse gets the full digestive and gut-supporting benefits of their Pure Feed!
Well, it finally feels like winter might be on its way! With the cold snap increasing calorie demands, now is the perfect time to make a change with your horse`s diet. Our winter favourites help keep weight on, support topline and shine, and provide balanced nutrition 🩵
Well, it finally feels like winter might be on its way! With the cold snap increasing calorie demands, now is the perfect time to make a change with your horse`s diet. Our winter favourites help keep weight on, support topline and shine, and provide balanced nutrition 🩵
Is your older horse:
🐴 Quidding hay
🐴 Losing muscle or condition
🐴 Struggling to maintain weight
…even though everything else hasn’t changed? These are classic signs it’s time for a veteran feed! Feel like you aren`t sure which of our feeds is the best choice for your horse? Simply fill out our diet plan quiz and we`ll send you free, personalised plan! Use the link in our bio to get started 💙
#equinenutrition #purefeed #thepurefeedcompany #allyoufeedislove
Is your older horse:
🐴 Quidding hay
🐴 Losing muscle or condition
🐴 Struggling to maintain weight
…even though everything else hasn’t changed? These are classic signs it’s time for a veteran feed! Feel like you aren`t sure which of our feeds is the best choice for your horse? Simply fill out our diet plan quiz and we`ll send you free, personalised plan! Use the link in our bio to get started 💙
#equinenutrition #purefeed #thepurefeedcompany #allyoufeedislove
Why does every Pure Feed contains salt?
Salt might sound simple, but it plays a vital role in keeping horses performing and feeling their best. Sodium and chloride, the two minerals that make up salt, are essential electrolytes. They help maintain hydration, muscle function, and nerve signals, and are lost every day through sweat, urine and even breathing.
Every Pure Feed includes salt to replace these daily losses and help support your horse’s natural electrolyte balance. It also helps stimulate thirst, encouraging horses to drink enough to stay hydrated which is especially important after work or during colder months when water intake can drop.
By including salt in every Pure Feed, we make sure your horse’s basic electrolyte needs are met without you needing to add table salt or a separate supplement to the bucket.
It’s one of those simple, clever details that keeps things easy for you and balanced for your horse
Why does every Pure Feed contains salt?
Salt might sound simple, but it plays a vital role in keeping horses performing and feeling their best. Sodium and chloride, the two minerals that make up salt, are essential electrolytes. They help maintain hydration, muscle function, and nerve signals, and are lost every day through sweat, urine and even breathing.
Every Pure Feed includes salt to replace these daily losses and help support your horse’s natural electrolyte balance. It also helps stimulate thirst, encouraging horses to drink enough to stay hydrated which is especially important after work or during colder months when water intake can drop.
By including salt in every Pure Feed, we make sure your horse’s basic electrolyte needs are met without you needing to add table salt or a separate supplement to the bucket.
It’s one of those simple, clever details that keeps things easy for you and balanced for your horse
Why Veteran feeds are different 👴
As horses age, their bodies change, and so do their nutritional needs. That’s why our Veteran range is formulated differently from our standard feeds:
🔬 Fibre: softer chaff in the Mix, and pellets that soak into a mash, making them easier to chew and digest.
🔬 Protein: higher levels to support muscle maintenance, as older horses can lose muscle tone more easily.
🔬 Balancer: extra vitamins and minerals to compensate for reduced digestive efficiency.
Why Veteran feeds are different 👴
As horses age, their bodies change, and so do their nutritional needs. That’s why our Veteran range is formulated differently from our standard feeds:
🔬 Fibre: softer chaff in the Mix, and pellets that soak into a mash, making them easier to chew and digest.
🔬 Protein: higher levels to support muscle maintenance, as older horses can lose muscle tone more easily.
🔬 Balancer: extra vitamins and minerals to compensate for reduced digestive efficiency.
Did you know we make a pelleted feed specifically for older horses? Pure Veteran Pellets make it easy:
🌾 Soft & soakable so easy on worn teeth
⚡ Slow-release energy from fibre & oil
🧪 Built-in vitamin & mineral balancer specifically for older horses
💚 Gut-friendly for maximum nutrient absorption
✅ Complete feed, so no extra supplements needed
Did you know we make a pelleted feed specifically for older horses? Pure Veteran Pellets make it easy:
🌾 Soft & soakable so easy on worn teeth
⚡ Slow-release energy from fibre & oil
🧪 Built-in vitamin & mineral balancer specifically for older horses
💚 Gut-friendly for maximum nutrient absorption
✅ Complete feed, so no extra supplements needed