Natural, balanced, and simple-to-feed solutions for your horse
Supporting happy horses with honest, transparent nutrition
Scientifically
Formulated
Nutritionally
Complete
Optimum Performance Guaranteed
Choose Your Feed
NOURISHMENT
The Perfect Feed for Every Horse
No matter your horse’s lifestyle, whether a high-performance athlete, a happy hacker, or a beloved companion, Pure Feed has the ideal solution. Scientifically designed and packed with premium ingredients, our feeds target your horse’s specific needs for energy, recovery, digestion, and overall well-being.
Scientifically Formulated
Meticulously formulated by equine scientists, each product is the result of scientific research.
Nutritionally Complete
We only use high-quality ingredients and focus on high-fibre natural feeds.
Best Performance Guaranteed
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
What People Say About Purefeed
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
We use high-quality ingredients and no unnecessary additives.
Feeding Your Horse Just Got Easier
Get a Free Tailored Diet Plan
Feeding your horse shouldn’t feel like a guessing game. That’s why we created our free diet plan service – to give you instant access to professional, personalised advice without the hassle or the cost.
Simply tell us about your horse, and our team of nutritionists will build a tailored feeding plan just for them. Whether you’re managing weight, building condition, or supporting performance, we take the stress out of choosing the right feed.
Want to know how it works?
▶️ Watch the video to see how easy it is and why thousands of owners trust our free service.
In just a couple of minutes, you’ll see how simple it is to get started – and how valuable the right feeding plan can be.
Feeding Your Horse Just Got Easier
Get a Free Tailored Diet Plan
Feeding your horse shouldn’t feel like a guessing game. That’s why we created our free diet plan service – to give you instant access to professional, personalised advice without the hassle or the cost.
Simply tell us about your horse, and our team of nutritionists will build a tailored feeding plan just for them. Whether you’re managing weight, building condition, or supporting performance, we take the stress out of choosing the right feed.
Want to know how it works?
▶️ Watch the video to see how easy it is and why thousands of owners trust our free service.
In just a couple of minutes, you’ll see how simple it is to get started – and how valuable the right feeding plan can be.
Thousands of people love our feeds
Good doer? Keep the weight off without cutting out their feed 🌿
Pure Balance – low-cal balancer, the base of every Pure Feed
Fibre Balance – handful of chaff + balancer
Easy – low-cal with extra oil & fibre to support energy
Struggling to get it right? Our Diet Plan Service builds the perfect feeding plan for your good doer 🩵 Link in bio
Good doer? Keep the weight off without cutting out their feed 🌿
Pure Balance – low-cal balancer, the base of every Pure Feed
Fibre Balance – handful of chaff + balancer
Easy – low-cal with extra oil & fibre to support energy
Struggling to get it right? Our Diet Plan Service builds the perfect feeding plan for your good doer 🩵 Link in bio
Feeding shouldn’t feel like a full-time job. ⏱️
With Pure Feed, everything your horse needs is already in the bag 👉 balancer, fibre, vitamins, minerals, slow-release energy = all sorted.
Just scoop ➜ feed ➜ get on with the fun stuff 🩵
Want a simpler winter routine?
Free diet plans in our bio.
Feeding shouldn’t feel like a full-time job. ⏱️
With Pure Feed, everything your horse needs is already in the bag 👉 balancer, fibre, vitamins, minerals, slow-release energy = all sorted.
Just scoop ➜ feed ➜ get on with the fun stuff 🩵
Want a simpler winter routine?
Free diet plans in our bio.
Here at Pure Feed, we use unmolassed sugar beet for one reason: it works. 🌱✨
This super-fibre gives your horse cool energy, better digestion, and natural condition, plus is naturally low in sugar and starch. No spikes, no fizz, just smart nutrition that supports every horse, every day.
High fibre ✔️
Naturally digestible ✔️
Gut-friendly ✔️
Performance you can feel ✔️
Link in bio to explore the full range 🩵
Here at Pure Feed, we use unmolassed sugar beet for one reason: it works. 🌱✨
This super-fibre gives your horse cool energy, better digestion, and natural condition, plus is naturally low in sugar and starch. No spikes, no fizz, just smart nutrition that supports every horse, every day.
High fibre ✔️
Naturally digestible ✔️
Gut-friendly ✔️
Performance you can feel ✔️
Link in bio to explore the full range 🩵
The festive break is over, and we’re back! 🎉 Our office is open and ready to help you kick off the new year on the right hoof!
Give us a call: 01458 333333
Email: info@purefeed.com
Or simply send us a DM - we’d love to hear from you!
The festive break is over, and we’re back! 🎉 Our office is open and ready to help you kick off the new year on the right hoof!
Give us a call: 01458 333333
Email: info@purefeed.com
Or simply send us a DM - we’d love to hear from you!
Hello 2026! 🎉
A new year is the perfect moment to reset your horse’s routine, review their diet, and make sure they’re getting exactly what they need for the season ahead.
Whether your goals are condition, performance, weight control, or simply keeping things consistent through winter, the Pure Feed range is designed to make feeding easier; complete, molasses free, high fibre, and built around slow-release energy.
If you want help planning your horse’s nutrition for the year ahead, try our free personalised diet plan to start 2026 on the right hoof 😉
👉 https://www.purefeed.com/free-personalised-diet-plan/
Hello 2026! 🎉
A new year is the perfect moment to reset your horse’s routine, review their diet, and make sure they’re getting exactly what they need for the season ahead.
Whether your goals are condition, performance, weight control, or simply keeping things consistent through winter, the Pure Feed range is designed to make feeding easier; complete, molasses free, high fibre, and built around slow-release energy.
If you want help planning your horse’s nutrition for the year ahead, try our free personalised diet plan to start 2026 on the right hoof 😉
👉 https://www.purefeed.com/free-personalised-diet-plan/
As we wrap up 2025, we just want to say a huge thank you to our Pure Feed community; every horse, every owner, every yard that’s chosen to feed the fibre-first way this year.
From good doers to performance horses, golden oldies to cheeky youngsters, you’ve trusted us to keep their diets simple, balanced, and molasses-free… and we couldn’t be more grateful.
Here’s to shiny coats, happy horses, and more Pure-fuelled adventures in 2026 🩵
As we wrap up 2025, we just want to say a huge thank you to our Pure Feed community; every horse, every owner, every yard that’s chosen to feed the fibre-first way this year.
From good doers to performance horses, golden oldies to cheeky youngsters, you’ve trusted us to keep their diets simple, balanced, and molasses-free… and we couldn’t be more grateful.
Here’s to shiny coats, happy horses, and more Pure-fuelled adventures in 2026 🩵
Ready for better results? Start with the right diet.
Get a free, personalised Pure Feed diet plan; fast, expert and tailored to your horse’s goals. Better condition, better performance, better clarity.
Start your plan now via the link in our bio 🩵
Ready for better results? Start with the right diet.
Get a free, personalised Pure Feed diet plan; fast, expert and tailored to your horse’s goals. Better condition, better performance, better clarity.
Start your plan now via the link in our bio 🩵
Even in winter, horses lose essential electrolytes and nutrients through sweat and that can impact hydration, muscle function, and post-exercise recovery.
Pure Refuel is designed to make recovery simple. It provides a balanced combination of electrolytes, amino acids, antioxidants, and pre- and probiotics to support hardworking muscles, hydration, and overall wellbeing after work.
Whether your horse is training, competing, hunting, or hacking, Refuel helps them bounce back effectively.
Recovery made simple 🍒
Even in winter, horses lose essential electrolytes and nutrients through sweat and that can impact hydration, muscle function, and post-exercise recovery.
Pure Refuel is designed to make recovery simple. It provides a balanced combination of electrolytes, amino acids, antioxidants, and pre- and probiotics to support hardworking muscles, hydration, and overall wellbeing after work.
Whether your horse is training, competing, hunting, or hacking, Refuel helps them bounce back effectively.
Recovery made simple 🍒
Wishing all our wonderful customers, horses and supporters a very Happy Christmas! 🎁✨
Thank you for being part of the Pure Feed family this year 🩵
Wishing all our wonderful customers, horses and supporters a very Happy Christmas! 🎁✨
Thank you for being part of the Pure Feed family this year 🩵
We love hearing how Pure Feed is making a difference! Here’s Jemma’s experience with Yogi:
"Honestly, my horses were on another feed for nearly 10 years before I switched them to Pure about a year ago and the difference has been huge. They absolutely love the feed, their coats and condition look incredible, and they just seem so much happier.
Yogi can be really sharp in the winter, but since being on Pure, I haven’t needed to give him a calmer at all! I rave about you guys to anyone who’ll listen!"
- Jemma & Yogi 🩵
We love hearing how Pure Feed is making a difference! Here’s Jemma’s experience with Yogi:
"Honestly, my horses were on another feed for nearly 10 years before I switched them to Pure about a year ago and the difference has been huge. They absolutely love the feed, their coats and condition look incredible, and they just seem so much happier.
Yogi can be really sharp in the winter, but since being on Pure, I haven’t needed to give him a calmer at all! I rave about you guys to anyone who’ll listen!"
- Jemma & Yogi 🩵
Soft, minty and easy to chew, Meadow Mash is perfect for older horses, fussy eaters or those who struggle with long fibres.
The high water content helps keep your horse hydrated and their gut moving, especially when they’re stabled more during wet weather or on box rest.
Fibre and hydration go hand in hand for a normal digestive system, and Meadow Mash provides both in one tasty, easy-to-digest mash 💚
Soft, minty and easy to chew, Meadow Mash is perfect for older horses, fussy eaters or those who struggle with long fibres.
The high water content helps keep your horse hydrated and their gut moving, especially when they’re stabled more during wet weather or on box rest.
Fibre and hydration go hand in hand for a normal digestive system, and Meadow Mash provides both in one tasty, easy-to-digest mash 💚
Did you know Pure Feed is a complete feed?
That means every scoop already includes:
✔️ A full balancer
✔️ Fibre
✔️ Slow-release energy
No need to buy separate balancers, oils, or extra supplements; it’s all already in there!
Simple for you, balanced for your horse, and often far more cost-effective than feeding multiple products. Fibre-first nutrition that saves you money 🩵
Did you know Pure Feed is a complete feed?
That means every scoop already includes:
✔️ A full balancer
✔️ Fibre
✔️ Slow-release energy
No need to buy separate balancers, oils, or extra supplements; it’s all already in there!
Simple for you, balanced for your horse, and often far more cost-effective than feeding multiple products. Fibre-first nutrition that saves you money 🩵
🎄 Office Holiday Hours 🎄
Just a reminder, our office will be closed for the festive period:
🎄 Closed: 20th December - 1st January
🎄 Reopens: 2nd January
If you need help over the holidays, our info@purefeed.com
email will be monitored, and we’ll get back to you as soon as possible.
Looking to top up your feed while we’re away?
Use our stockist map on the website to find your nearest Pure Feed supplier.
From all of us at Pure, wishing you and your horses a happy, safe festive season!
🎄 Office Holiday Hours 🎄
Just a reminder, our office will be closed for the festive period:
🎄 Closed: 20th December - 1st January
🎄 Reopens: 2nd January
If you need help over the holidays, our info@purefeed.com
email will be monitored, and we’ll get back to you as soon as possible.
Looking to top up your feed while we’re away?
Use our stockist map on the website to find your nearest Pure Feed supplier.
From all of us at Pure, wishing you and your horses a happy, safe festive season!
Condition Mix vs Condition Pellets – what’s the difference?
Condition Mix 🌿
Chaff-based complete feed packed with fibre, oils, and nutrients in a natural, forage-style texture. Supports chewing, saliva production, and steady hindgut fermentation — ideal for poor doers who enjoy a chaff-based feed.
Condition Pellets 🟤
All the benefits of the Mix, but in a compact, easy-to-feed pellet. Perfect for fussy eaters or horses that don’t like soaked feed. Fully balanced to support condition, energy, and digestive health — no soaking needed.
Not sure which is best for your horse? Get expert guidance with our free personalised diet plan 👉 link in bio
Condition Mix vs Condition Pellets – what’s the difference?
Condition Mix 🌿
Chaff-based complete feed packed with fibre, oils, and nutrients in a natural, forage-style texture. Supports chewing, saliva production, and steady hindgut fermentation — ideal for poor doers who enjoy a chaff-based feed.
Condition Pellets 🟤
All the benefits of the Mix, but in a compact, easy-to-feed pellet. Perfect for fussy eaters or horses that don’t like soaked feed. Fully balanced to support condition, energy, and digestive health — no soaking needed.
Not sure which is best for your horse? Get expert guidance with our free personalised diet plan 👉 link in bio
Stockley Trading have been trusted Pure Feed stockists for many years, with teams in Littlehampton and Midhurst who hold exceptional technical knowledge of our full range. Whether you need support with condition, energy levels, weight management or specific ingredients, they can guide you to the right feed with confidence!
And of course, while we were at the Littlehampton store, we couldn’t resist topping up on some Pure Treats and a bag of Pure Easy!
Stockley Trading have been trusted Pure Feed stockists for many years, with teams in Littlehampton and Midhurst who hold exceptional technical knowledge of our full range. Whether you need support with condition, energy levels, weight management or specific ingredients, they can guide you to the right feed with confidence!
And of course, while we were at the Littlehampton store, we couldn’t resist topping up on some Pure Treats and a bag of Pure Easy!
Pure Condition Pellets = condition without the fizz 💜
A low sugar, low starch, high fibre formula that builds topline and condition through fibre and oil, not fast-release starch. Ideal for horses that need extra condition but stay sensible.
And the best part? It’s a complete feed, meaning every scoop includes:
✔️ A full balancer
✔️ Fibre
✔️ Slow-release energy
Simple, balanced, and fizz-free.
Pure Condition Pellets = condition without the fizz 💜
A low sugar, low starch, high fibre formula that builds topline and condition through fibre and oil, not fast-release starch. Ideal for horses that need extra condition but stay sensible.
And the best part? It’s a complete feed, meaning every scoop includes:
✔️ A full balancer
✔️ Fibre
✔️ Slow-release energy
Simple, balanced, and fizz-free.
Most winter mornings bring frosty grass ❄️ Pretty, but frosted grass = higher sugar.
For horses prone to laminitis, metabolic issues, or digestive sensitivity, sudden sugary grass can cause gut upset and blood sugar spikes.
Our top tip: serve a bowl of Pure Meadow Mash before turnout!
As a high-fibre, low-sugar hay replacer, Meadow Mash gently fills the gut, helping to:
🌱 Reduce the appetite for frosted grass
🌱 Support stable hindgut fermentation
🌱 Maintain consistent blood glucose levels
🌱 Provide essential fibre without excess starch or sugar
A simple, science-backed way to protect digestion and keep winter feeding consistent.
Most winter mornings bring frosty grass ❄️ Pretty, but frosted grass = higher sugar.
For horses prone to laminitis, metabolic issues, or digestive sensitivity, sudden sugary grass can cause gut upset and blood sugar spikes.
Our top tip: serve a bowl of Pure Meadow Mash before turnout!
As a high-fibre, low-sugar hay replacer, Meadow Mash gently fills the gut, helping to:
🌱 Reduce the appetite for frosted grass
🌱 Support stable hindgut fermentation
🌱 Maintain consistent blood glucose levels
🌱 Provide essential fibre without excess starch or sugar
A simple, science-backed way to protect digestion and keep winter feeding consistent.
🎄 Holiday Hours Reminder! 🎄
Plan ahead for Christmas to make sure your horse doesn’t miss out:
❄️ Last dispatch for online orders: 17th December
❄️ Office open until: 19th December
❄️ Office closed: 20th December - 1st January
❄️ Office reopens: 2nd January
If your needing Pure Feed while we`re closed, remember to check out our stockist map to find the closed stockist to you!
🎄 Holiday Hours Reminder! 🎄
Plan ahead for Christmas to make sure your horse doesn’t miss out:
❄️ Last dispatch for online orders: 17th December
❄️ Office open until: 19th December
❄️ Office closed: 20th December - 1st January
❄️ Office reopens: 2nd January
If your needing Pure Feed while we`re closed, remember to check out our stockist map to find the closed stockist to you!