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CASE STUDIES See how feeds and supplements from Pure can benefit your horse. SEE ALL CASE STUDIES

Ease the attitude with Pure Easy

Ease the attitude with Pure Easy

Some horses naturally have more energy than others. However, for those with an excitable temperament, finding a feed that provides the right amount of energy without making them too sharp can be a challenge. Find out how Pure Easy has helped our customer’s horses and could benefit yours too.

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Ease the attitude with Pure Easy

Some horses naturally have more energy than others. However, for those with an excitable temperament, finding a feed that provides the right amount of energy without making them too sharp can be a challenge. Find out how Pure Easy has helped our customer’s horses and could benefit yours too.

Read More
Pure Performance- providing power and energy

Pure Performance- providing power and energy

For some competition horses a more instant source of energy is required for them to be able to perform at their peak. For this we have our Pure Performance feed, providing optimum power and energy. Pure Feed customer and dressage rider Izzy Chaplin explains how Pure Performance suits her horse Vinnie.

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Pure Performance- providing power and energy

For some competition horses a more instant source of energy is required for them to be able to perform at their peak. For this we have our Pure Performance feed, providing optimum power and energy. Pure Feed customer and dressage rider Izzy Chaplin explains how Pure Performance suits her horse Vinnie.

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An extra treat for your horse on Christmas Day

An extra treat for your horse on Christmas Day

At Christmas we all like to enjoy a little extra treat, and why shouldn’t we treat our horse as well! We aren’t suggesting that you invite them round for Christmas dinner, but you can still give them something a little special on Christmas day. Read our list of safe treats for your horse.

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"Our mare and foal have been fed on Pure Stud. Our mare has always been a fussy eater but has loved Pure Stud and produced a healthy filly this year who also loves the feed!"

Karen Chaplin Kent

Feeding horses the way they evolved to eat

The modern horse originally evolved on the beautiful, expansive and rich grass plains of what is now North America.

With an abundance of forage and land to roam across they were free to eat and exercise in perfect harmony. Today, most horses have lost this balance of nutrients, fibre, calories and activity. This can result in health conditions ranging from mild to severe and even fatal. Our Pure Feeds range has been developed with this in mind – providing horses with the diet they evolved to eat.