Natural, balanced, and simple-to-feed solutions for your horse

Why Veteran feeds are different 👴

As horses age, their bodies change, and so do their nutritional needs. That’s why our Veteran range is formulated differently from our standard feeds:
🔬 Fibre: softer chaff in the Mix, and pellets that soak into a mash, making them easier to chew and digest.
🔬 Protein: higher levels to support muscle maintenance, as older horses can lose muscle tone more easily.
🔬 Balancer: extra vitamins and minerals to compensate for reduced digestive efficiency. ...

Did you know we make a pelleted feed specifically for older horses? Pure Veteran Pellets make it easy:
🌾 Soft & soakable so easy on worn teeth
⚡ Slow-release energy from fibre & oil
🧪 Built-in vitamin & mineral balancer specifically for older horses
💚 Gut-friendly for maximum nutrient absorption
✅ Complete feed, so no extra supplements needed ...

Ever wondered what the Pure Feed team use with their own horses? Meet Tara, Elise (Head of Nutrition ) Irish Sport Horse.

Since arriving three years ago, Tara has been fed on Pure Balance. She’s a classic good doer with plenty of natural energy, so Pure Balance provides everything she needs without unnecessary calories or any fizz. Elise always jokes that the only part of Tara that’s ID is her ability to gain weight … and the mountain of hair she grows each winter!

Despite being in full work and competing up to BE Novice and BS Foxhunter, Pure Balance supplies all the vitamins and minerals Tara needs. It’s a great reminder that the label on a feed bag is a guide, not a rulebook - the right choice depends on the horse in front of you!

Wondering which Pure Feed is the right choice for your horse? Our free diet plan tool can help! Click the link in our bio to start 🌱
#purefeed #thepurefeedcompany #equinenutrition #allyoufeedislove #dietplan ...

As horses get older, their digestion slows down. This can mean:

⚠️ Harder to get nutrients from forage
⚠️ Weight loss & reduced topline
⚠️ Deficiencies in key vitamins & minerals

Teeth wear and reduced gut efficiency make it even trickier.

👉 That’s where Pure Veteran Mix comes in:
✅ Highly digestible fibre & oil for slow-release energy
✅ Built-in balancer with essential vitamins & minerals
✅ Gut balancer to optimise digestion
✅ Soft, easy-to-chew pellets for worn teeth

💡 It’s a complete feed, no extra supplements needed. Just feed alongside forage and help your older horse stay strong, shiny, and comfortable into their senior years. ...

Worried about fireworks this autumn? Here are our top tips:
1. Plan Ahead
Check local fireworks schedules and speak with neighbours or your council to know when displays are expected. Planning turnout, stabling, and feeding around these dates can reduce stress.

2. Create a Safe Environment
If possible, move your horse away from fireworks. Check fencing and your fields for hazards. For stabled horses, ensure the stable is secure, ventilated, and free from sharp objects. Leaving boots on overnight can help protect legs.

3. Distraction is Key
Keep horses occupied with ample forage, toys, or treat balls. Pure Meadow Mash or Pure Treats in a treat ball can be fed in larger portions to distract and comfort horses. Soft background sounds, like classical music or nature tracks, can help mask fireworks.

4. Use Calming Products Wisely
Discuss with your vet about calming supplements such as magnesium or herbal remedies. Pheromone sprays can also reduce stress by mimicking natural calming signals.

5. Maintain Consistent Routines
Stick to normal feeding, turnout, and exercise schedules. Familiarity is reassuring. Leaving a light on in the stable can help reduce the impact of flashing fireworks.

6. Stay Calm and Reassuring
Horses pick up on handler emotions. Stay relaxed, use gentle strokes, and avoid loud voices or sudden movements. Remember that frightened horses can act unpredictably.

7. Observe and Adapt
Each horse reacts differently. Some may benefit from early feeding, others from larger soaked fibre portions before fireworks start. Adjust based on behaviour and stress levels.

8. Consult a Professional if Needed
If your horse shows severe anxiety, speak to your vet as they can offer alternative solutions to help keep your horse calm. ...

Wishing you and your horses a spook-tacular Halloween from all of us here at The Pure Feed Company!

Let us know what you`re doing to celebrate in the comments below ⬇️

#thepurefeedcompany #purefeed #happyhalloween ...

With Halloween coming up, may horse owners want to know "Can Horses Eat Pumpkins?" 🎃

Want your horse to join in the Halloween fun? Or perhaps you have a few pumpkins going spare after carving. But yes, your horse can eat pumpkin! Pumpkins are mostly water and fibre, low in starch, and packed with beta-carotene (a pro-vitamin A). ✅ That makes them a crunchy, gut-friendly snack!

But seeds in huge quantities can be difficult for your horse to digest! We recommend cutting up a few chunks of the Pumpkin and feeding it seed free.

Got a question regarding equine nutrition? Leave it in the comments, we would be more than happy to help 😊

#thepurefeedcompany #purefeed #halloween #faq ...

Not sure if your horse is getting exactly what they need from their feed? 🩵

Every horse is different - from workload and temperament to medical history and grazing - so there’s no such thing as a one-size-fits-all diet. That’s why a personalised feeding plan can make all the difference.

📋 Whether your goal is to build top line, maintain weight, support performance, or manage a condition - we can help you get there.

💬 Comment “DIET PLAN” below or click the link in our bio to start your free, tailored feeding plan today.

#thepurefeedcompany #purefeed #dietplan #equinenutrition ...

🎃 Trick or Treat… But Watch Out for Hidden Sugars!

Halloween is here, and your horse might be expecting a few treats. But beware… not all treats are as innocent as they look. Some hide sinister sugars under friendly names like molasses, glucose syrup or cane sugar!

Why care? These sneaky sugars are non-structural carbohydrates (NSC), which can spike blood glucose and insulin. For sugar-sensitive horses, ponies prone to laminitis, or those with EMS or Cushing’s, that’s a recipe for a very scary vet bill. 💀

Molasses is especially sneaky: sweet, sticky, and rapidly fermentable in the hindgut. Too much, and it can disrupt digestion, alter gut microbes, and even cause colic.

Pure Feed treats, on the other hand, are all treat and no trick. Low-starch, fibre-rich, and free from hidden sugars, they support the hindgut function while still being delicious!

You can find out more about Pure Treats on our website!

#thepurefeedcompany #purefeed #equinenutrition ...

How do I choose the right calorie level for my horse? 🤷

To get this right, it helps to look at the numbers.

Baseline energy needs ⚡️
An average 500 kg horse at rest needs around 65–70 MJ (megajoules) of digestible energy (DE) per day just to maintain bodyweight.

Add light work (e.g. hacking 3–4 times a week), and this rises to 75–85 MJ/day.

Moderate work (e.g. regular schooling, low-level eventing) pushes it to 90–100 MJ/day.

Harder workloads (e.g. advanced eventing, racing) can exceed 120 MJ/day.

Winter factor ❄️
Once temperatures dip below the horse’s lower critical temperature (around 0–5°C for a horse with a winter coat), requirements increase by ~2–2.5% for every degree drop. That means on a frosty night at –5°C, a horse may need an extra 15–20 MJ/day simply for staying warm.

What does that look like in feed?🐎

Grass (summer grazing): Good grass provides ~10 MJ DE per kg of dry matter. A horse can easily meet 80–100 MJ/day on grass alone.

Hay: Average meadow hay sits around 7–9 MJ DE per kg of dry matter. To meet 80 MJ, a horse would need 9–11 kg of hay (dry weight) daily, which is achievable but often limited by hay quality or feeding practices.

Why does this matter? 🤔
If the diet falls short, the horse mobilises fat (and eventually muscle) to make up the difference, which is why condition loss is so common in winter. On the other hand, oversupplying calories can lead to unwanted weight gain and metabolic strain in good doers.

How Pure Feed helps 🩵
Because our complete feeds combine fibre, oil, and a full balancer in every bag, they deliver calories in the same slow-release form the horse’s gut evolved to use. That means:

You can top up forage rations with controlled calories.

You know vitamins and minerals are always covered.

You can choose the right calorie level across our range, from Pure Easy for good doers to Pure Condition Mix for horses needing more support. With no hidden ingredients, preservatives or molasses, there`s a Pure Feed for your horse.

#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition ...

Why do so many horses drop weight in winter? ❄️ Let us tell you why ...

🔥 Colder temps = more calories needed
Once it’s below 0–5°C, your horse needs extra energy just to stay warm. If their diet doesn’t cover it, they’ll burn fat reserves instead.

🌾 Forage isn’t as rich as summer grass
Hay and haylage have less energy & fewer vitamins than fresh grass, even if the net looks full.

🦠 Gut microbes have to adapt
Switching from grass to hay changes the gut bacteria, meaning they might get less usable energy from the same amount of forage.

💨 Energy goes to heat, not weight
More calories are spent on staying warm, especially if they’re still in work.

🏠 Routine changes matter
Less turnout, more stabling, and longer gaps between meals can all affect digestion & condition.

What helps?
✔️ Ad-lib forage to keep the gut working & generating heat
✔️ Slow-release calories from unmolassed beet, grass fibres or oil
✔️ Vitamin & mineral balance to make up for forage shortfalls
✔️ Check body condition every 2–3 weeks

Our complete feeds are designed to tackle exactly these winter challenges. Each one provides:

✅ Fibre for gut support and heat generation
✅ Oil for steady, slow-release energy
✅ A full balancer with vitamins and minerals (no extra bucket needed!)

So even when winter forage is variable, you know your horse’s diet is still balanced — and their condition is supported right through to spring.

To find the right feed for your horse, head on over to www.purefeed.com to claim your FREE personalised diet plan, created by our nutrition team 🩵

#thepurefeedcompany #purefeed #equinenutrition #allyoufeedislove ...

🚫 STOP FEEDING SUPERMARKET OILS ‼️
Adding vegetable oil for extra condition or coat shine might seem harmless — but the fatty acid balance is all wrong for horses.

🔸 Horses need both omega-3 (ALA) and omega-6 (LA) — but the ratio is what matters.
Here’s how common oils stack up against grass 👇
🌿 Grass ≈ 3–4:1 (omega-3:omega-6)
🌱 Linseed ≈ 4:1
🥥 Coconut ≈ 1:2
🌰 Soya ≈ 1:7
🌽 Corn ≈ 1:50
🌻 Sunflower ≈ 1:200

An excess of omega-6 can:
❌ Increase pro-inflammatory compounds
❌ Slow recovery after exercise
❌ Exacerbate gut sensitivity
❌ Add strain to joints

✨ Linseed is naturally rich in omega-3, helping restore balance in hay- and cereal-based diets. It supports anti-inflammatory pathways, a glossy coat, healthy skin, and cell function.

💜 Pure Linseed is 100% micronised linseed — highly digestible, naturally high in oil for slow-release energy, a great fibre source, and close to the horse’s natural omega ratio.

👉 Head to our website to learn more about Pure Linseed.

#purefeed #thepurefeedcompany #purelinseed ...

We were delighted to hear from Bronnen about her love for Pure Easy 💚

"I have used your feed for about the last 10 years with all the horses and ponies I’ve had. I have an event mare that we have been struggling with soundness issues for the last 2 years so has barely been in work. We never made it out of walk in the last 2 years, yet this is her this morning, fed on pure easy, looking absolutely incredible, like she hasn’t seen a day out of work in her life! Love your feeds so much, thank you! I always recommend you to anyone who asks. I have a young Connie too who is just starting her ridden career and they are both on pure easy. So simple and easy to use and I trust it to support muscle development without any extra energy than they need. Big fan!"

Have you had a Pure Feed success story of your own? We’d love to hear it! Share your experience with us in the comments or tag us in your posts - your horse could be featured next!

Thank you Bronnen for taking the time to get in touch 🙌 @bronnen_equestrian

#thepurefeedcompany #purefeed #allyoufeedislove #poweredbypurefeed ...

Worried about Winter fizz, but your horse needs to gain weight?

It’s a situation we hear all the time, especially in winter when horses need more calories to maintain condition, but no one wants a fizzy, unrideable horse.

Fast-release energy mainly comes from starch and sugars (found in cereals like oats, barley, maize). These are broken down in the small intestine into glucose, which causes a rapid rise in blood sugar. Result? A quick burst of energy, often linked with sharper behaviour or “fizz”.

Slow-release energy comes from fibre and oil. Fibre is fermented in the hindgut by microbes into volatile fatty acids (VFAs), while oil is broken down into fatty acids in the small intestine. Both provide a steady, sustained fuel source without the glucose spikes. Result? More stamina, better weight maintenance, and a calmer, more consistent way of providing calories.

Why does this matter in winter?
Many horses lose condition as the cold increases calorie demand. Owners worry about upping feed in case it makes their horse hot, but if the calories come from slow-release sources, they can safely support condition without unwanted fizz.
Our Condition Mix is built on fibre, oil, and unmolassed beet, not high-starch cereals. That means it delivers the extra calories your horse needs for condition in a controlled, slow-release form. Energy for weight maintenance and work, without the behaviour spike.

💬 Want us to create a tailored winter feeding plan for your horse? Comment “DIET PLAN” below and we’ll be in touch!

#thepurefeedcompany #purefeed #equinenutrition #allyoufeedislove

📸 @joelsebhart @ruthpotterpr ...