AMBASSADORS
Our Brand Ambassadors
Our brand ambassadors are passionate equestrians who trust Pure Feed to keep their horses performing at their best. From top-level competitors to dedicated riders, they rely on our high-quality nutrition to support their horses’ health, energy, and well-being. Get to know the talented individuals who choose Pure Feed and discover how it helps them achieve success in and out of the arena.
Meg Elphick
Feeds used: Fibre Balance and Easy, ReFuel after events.
Meg has worked with The Pure Feed Company since 2018 and events at grassroots level with her team of ponies. She has competed at the prestigious Badminton Grassroots championships multiple times, finishing 3rd place in 2023 with Jam! With years of experience in the equestrian world, Meg’s dedication to providing the best care for her horses aligns perfectly with Pure Feed’s commitment to natural, high-quality nutrition. Her expertise, enthusiasm, and genuine love for horses make her an invaluable member of the Pure Feed family.
Amy Inglis
Feeds used: Working and Condition Mix depending on energy levels required, Stud to youngstock.
Amy Inglis is a top British showjumper, known for her talent, dedication, and strong partnerships with her horses. A member of Great Britain’s World Class Performance Programme and a Rolex Young Riders Academy graduate, she made her CSI5* debut at just 22. Amy balances competing, producing young horses, and coaching. Amy trusts Pure Feed to keep her horses performing at their best, feeding Pure Condition Mix and Pure Working for her competition horses, while her young horses, broodmares, and foals thrive on Pure Stud.
Jonty Evans
Feeds used: Condition Mix day to day, and Performance before competitions
Jonty is an eventer turned para dressage rider who competes his main horse Art alongside coaching and hosting clinics. Art is fed Condition Mix day to day, and switches onto Performance before any big competitions or training days. Jonty first met Art when he was driving home from an event and came to the rescue of a broken-down horse box. He offered to take the stranded gelding back to his yard and he never left!
Sophie Hunt
Feeds used: Fibre Balance and Easy, ReFuel after training.
Sophie competes internationally at Junior level dressage. Pure Feed has proven to be the perfect fit for Camilla, Sophie’s 6-year-old ulcer prone mare. Pure Fibre Balance provides the gentle, natural nutrition Camilla needs to stay perform her best.
Violet Hawkins
Feeds used: Easy, with the addition of Working before shows
Violet, a talented 14-year-old international dressage rider, has proudly represented The Pure Feed Company as a brand ambassador since November 2023. Competing with her two ponies, Paddy and Tom, Violet brings a remarkable level of skill and dedication. As a rising star in the dressage world, Violet works hard to ensure her ponies look and feel their best, she feeds Pure Easy day-to-day, and switches to Pure Working before any big competitions to help with the ponies’ energy levels.
Ellis Grierson
Feeds used: Fibre Balance and Easy, ReFuel after events.
Ellis competes at Working Hunter, as well as affiliated showjumping, dressage and eventing! The most recent addition to her team is Lottie, who arrived with Ellis on loan in March 2024. Ellis says “Lottie arrived very tucked up and her owners had warned she dropped weight easily as she is quite a highly strung girl – and boy oh boy they weren’t lying! She had mainly had a cube-based diet before so when we tried to put her straight on to Pure Condition she wouldn’t eat it, but by adding the Condition cubes to it all of a sudden won her over. Now she is back to just eating the Pure Condition Mix and she’s going the best she’s ever felt, and her owners couldn’t believe how well she looked as normally she drops weight in peak showing season due to the excitement and stress of it all!”
Megan Devonport
Feeds used: Working, with ReFuel after competing
Megan has been a valued member of the team since she first trialled the feed at the start of 2024. It was vital to Megan that any feed she used was non-heating and kind to her ulcer prone gelding Cooley Hawk’s gut. After we reached out to discuss a potential partnership, Megan trialled Pure Working and after just 1 month was already blown away by the difference in her horses! Megan events Cooley Hawk at Novice level, while skilfully producing her young mare Cali, she exemplifies dedication and passion in the sport, and we are so proud to have her as part of the team here at Pure Feed.
Joel Hart
Feeds used: Performance, Condition Mix, Pure Linseed and ReFuel after training and events.
Joel Hart is a talented young event rider making his mark on the sport. At just 22, he has already secured multiple top-five finishes at Intermediate/CCI2* and is part of the British Equestrian Young Professionals Programme 24/25. With big ambitions for 2025, he aims to step up to CCI3* with Sahara while carefully producing his exciting young horse, Zelda, for the future. To keep his horses performing at their best, Joel fuels them with Pure Performance Mix, Pure Condition Mix, Linseed, and Refuel, ensuring they have the energy and recovery support needed for competition.
Jess Hickey
Feeds used: Fibre Balance and Easy.
Jess Hickey is an accomplished dressage rider who has represented Great Britain internationally and competed up to U25 Grand Prix level. With a degree in Equestrian Sport Science, she has a deep understanding of how nutrition plays a key role in performance and wellbeing. Having worked her way up the levels with her former horse Edward, she is now focused on producing her exciting horse, Melon, through the ranks. Jess feeds Pure Feed to support her horses’ condition and performance, appreciating its balanced, natural approach that aligns with her knowledge of equine nutrition.
Erin McCoy
Feeds used: Veteran Pellets and ReFuel after training.
Erin is an international dressage rider from Ireland who competes with her gelding, Thomas. Thomas is fed on Pure Veteran Pellets, enjoying warm mashes before training and ReFuel after work and competitions. Erin takes care to keep his diet consistent, even when travelling abroad. She always plaits him herself before tests – a quiet moment they both enjoy. With Pure Feed providing reliable nutrition, Thomas stays well-fuelled and ready for the demands of competition and travel.
Georgina Vaughan
Feeds used: Balance and Linseed to the good doers and Condition Pellets over ride weekends. ReFuel at competitions.
Georgina Vaughn is a dedicated equine vet and one of the UK’s leading endurance riders. Recently placing 3rd in the 152km CEI2* 70+(2) at Fontainebleau, France, on Vlacq Zilal, she continues to make her mark on the international endurance scene. With a strong veterinary background, Georgina has used Pure Feed for years, appreciating its science-led approach – fueling horses with oil instead of cereals while keeping sugar and starch levels low to support sustained performance and wellbeing.
Millie Juleff
Feeds used: Condition Mix, Condition Pellets, and ReFuel.
Millie Juleff is a talented young event rider from Cornwall. With ambitions to reach the top of British Eventing, she dreams of one day competing at Badminton 5*. Millie recently took on the exciting ride of Pencos Crown Jewel from Ros Canter, adding to her string of talented horses. To keep her team feeling their best, she follows her vet’s recommendation of a low-sugar, low-starch diet, feeding a combination of Pure Condition Mix, Condition Pellets, and Pure Refuel daily.
Phoebe Sydenham
Feeds used: Fibre Balance, Condition Mix, Easy, ReFuel after events.
Phoebe Sydenham began her equestrian journey by rescuing Hattie, a pony with EMS, sparking a passion for giving horses a second chance. Now with a growing string of horses, Phoebe enjoys doing a bit of everything – from eventing and showjumping to fun rides and even the occasional game of polo. A natural in front of the camera, she has a love for media and interviewing- if you were at Badminton 2024, you might have even caught her chatting with fellow Pure Feed rider Meg!
Lily Chandler
Feeds used: Easy and Condition Mix, ReFuel after competing.
Lily Chandler is a showjumping rider with ambitions of competing in the Bronze League, backed by a strong string of horses, including Polly and Eric. Starting out as a social media influencer, she has successfully turned her passion into a career, running a thriving schooling livery yard. With a variety of horses coming through her stables, Lily loves how easy Pure Feed is to adjust based on each horse’s needs. The low sugar content ensures it’s suitable for all, making it her go-to choice for keeping her team in top condition.
Madi Haerr
Feeds used: Fibre Balance and Easy, ReFuel after competitions.
Madi Haerr is an international dressage rider representing Great Britain, recently shortlisted for the 2024 Pony European Championships and winning at Wellington CDI with over 70%. With a background in eventing and showjumping, Madi brings versatility to her dressage journey, having also competed for Wales at the Home Nations. She fuels her horses with Pure Feed, trusting its balanced, fibre-first approach to support their performance, condition, and longevity.
Morgan Haerr
Feeds used: Condition Pellets, and Condition Mix, ReFuel after competing.
Morgan Haer is an international dressage rider competing at FEI Young Rider levels. A British Dressage National Academy athlete, she has been selected to represent Great Britain at Hickstead CDI and in Belgium, marking exciting milestones in her career. Morgan balances a strong and growing string of horses, including her powerhouse 18.3hh partner, Boss. She trusts Pure Feed to fuel her team, keeping them feeling and performing at their best with balanced nutrition that supports strength, stamina, and progression up the levels.
Sarah Stewart
Feeds used: Working and ReFuel after training hard.
Sarah Stewart is a dedicated rider, coach, and livery yard owner with a passion for horse welfare at the heart of everything she does. A popular BD Level 3 coach and BHSI since 2000, Sarah has helped riders of all levels unlock their horses’ potential, from grassroots competitors to international eventers and showjumpers. Running a busy yard means she needs a feed she can trust, which is why she turned to Pure Feed – seeking a natural option free from mould inhibitors and hidden chemicals. She believes in feeding horses as naturally as possible and loves how Pure Feed supports her horses’ wellbeing while keeping feeding simple and effective.
Kate Tarrant
Feeds used: Condition Mix, Performance Mix and Easy. Plus all her horses love Refuel after training!
Kate Tarrant is a professional event rider who runs Littleton Manor Equestrian Centre in Reigate, Surrey. With aspirations to reach the pinnacle of three-day eventing, she has built a strong string of horses, supported by internationally renowned trainers and world-class facilities. Her achievements include winning the Novice Owner Rider Championships, qualifying for the Festival of Eventing at Gatcombe, and being long-listed for the British Rural Riders Team.
Caroline Hunt
Feeds used: Easy.
Caroline is a BHSII-qualified dressage rider and trainer who has competed up to Inter I at Premier League. She produced her horse Little Lewis from a yearling to Inter I and won the 2022 BD Elementary National Championship with her mare Freya.
She trains riders from grassroots to Grand Prix, with students achieving success at National and International level. Caroline trains her daughter Sophie, a successful junior international rider.
Apply to become a Brand Ambassador!
Are you passionate about equine nutrition and the well-being of horses? Do you believe in the benefits of natural feeding and want to share this with the equestrian community? If so, we’d love to hear from you!
For any questions or additional information, please contact us at info@purefeed.com or 01458 333 333.
BECOME AN AMBASSADOR
Why Join Our Team?
As a Pure Feed Brand Ambassador, you’ll be a part of our mission to promote the highest standards in equine nutrition, as well as enjoying exclusive benefits including year-round nutritional support, exclusive discounts and growth opportunities. At Pure Feed we pride ourselves on being a close knit, supportive team who uses and believes in their own products.
WHAT IT TAKES
What Are We Looking For?
We are seeking enthusiastic individuals who first and foremost have a passion for horses and offering the highest level of care. We only work with true advocates of the brand, and therefore offer a month’s trial to any potential Brand Ambassadors to ensure they trust and believe in our products before promoting them. We look for Brand Ambassadors with strong social media presences, with active, loyal followers, as well as high-quality, engaging content. All of our Brand Ambassadors are committed and reliable, and consistently represent Pure Feed in a positive and professional manner.
Thousands of people love our feeds
Pure Stud was where it all began 🩷
✅ Complete feed with higher levels of Pure’s balancer
✅ Extra quality protein for growth, milk & fertility
✅ Low sugar & starch to support sound development
✅ Could save you up to £500/year per horse
No add-ons. No guesswork. Just everything they need, all in just one bag.
Got a question about Pure Stud? Let us know! We are on hand to help 😊
💬 Instagram, Facebook or TikTok DMs
📧 info@purefeed.com
📞 01458 333 333
#purestud #purefeed #thepurefeedcompany

Pure Stud was where it all began 🩷
✅ Complete feed with higher levels of Pure’s balancer
✅ Extra quality protein for growth, milk & fertility
✅ Low sugar & starch to support sound development
✅ Could save you up to £500/year per horse
No add-ons. No guesswork. Just everything they need, all in just one bag.
Got a question about Pure Stud? Let us know! We are on hand to help 😊
💬 Instagram, Facebook or TikTok DMs
📧 info@purefeed.com
📞 01458 333 333
#purestud #purefeed #thepurefeedcompany
It can be tempting to cut out all hard feeding in summer due to good grazing, but often this leaves your horse deficient in key nutrients!
That’s where a balancer comes in.
It keeps your horse’s diet nutritionally complete, without adding calories. Ideal for good doers when you’ve cut back the hard feed, and essential for horses on restricted or soaked forage🌿
Why not give our Pure Balance a go? It was was the first alfalfa and molasses free balancer on the market!
➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starch
Feeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵
For more information head on over to our website! There you can find the full ingredient list and nutrition analysis - we have nothing to hide, it`s all goodness ✨
#thepurefeedcompany #purefeed #purebalance

It can be tempting to cut out all hard feeding in summer due to good grazing, but often this leaves your horse deficient in key nutrients!
That’s where a balancer comes in.
It keeps your horse’s diet nutritionally complete, without adding calories. Ideal for good doers when you’ve cut back the hard feed, and essential for horses on restricted or soaked forage🌿
Why not give our Pure Balance a go? It was was the first alfalfa and molasses free balancer on the market!
➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starch
Feeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵
For more information head on over to our website! There you can find the full ingredient list and nutrition analysis - we have nothing to hide, it`s all goodness ✨
#thepurefeedcompany #purefeed #purebalance
Your horse sweats out more than just water 💦
They lose vital electrolytes too – and if those aren’t replaced? You get tired muscles, poor recovery and sluggish performance.
🥴 Electrolyte powders? Often full of sugar, harsh on the gut and taste awful.
🧠 That’s why we made Pure Refuel:
💧 Hydrating mash
💪 Electrolytes + protein for recovery
🍒 Cherry flavour that’s actually palatable
❌ No molasses, no added sugar
Built for performance. Backed by science.
Want to explore more of the range? Head on over to our website to see all of the nutritional analysis per feed 🙌
#purefeed #thepurefeedcompany #purerefuel

Your horse sweats out more than just water 💦
They lose vital electrolytes too – and if those aren’t replaced? You get tired muscles, poor recovery and sluggish performance.
🥴 Electrolyte powders? Often full of sugar, harsh on the gut and taste awful.
🧠 That’s why we made Pure Refuel:
💧 Hydrating mash
💪 Electrolytes + protein for recovery
🍒 Cherry flavour that’s actually palatable
❌ No molasses, no added sugar
Built for performance. Backed by science.
Want to explore more of the range? Head on over to our website to see all of the nutritional analysis per feed 🙌
#purefeed #thepurefeedcompany #purerefuel
🚨🎉 MEGA GIVEAWAY ALERT! 🎉🚨
We’re celebrating summer in style with a Pure Feed prize bundle you do not want to miss! One lucky winner will receive:
🐴 A Pure Feed headcollar (your choice of cob or pony size)
🧥 Our brand-new quarter zip – already a favourite with our team & brand ambassadors! Money can’t buy ⭐️
💷 A £10 feed voucher to spend on your next Pure Feed order!
HOW TO ENTER:
❤️ Like this post
✅ Follow us
👯♀️ Tag 3 friends in the comments who’d love this too!
📆 Winner will be picked at random on 1st July.
📍UK ONLY
📢 We will contact the winner directly from this account – please be aware of fake accounts. The winner will also be officially announced on our page on 2nd July.
This giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram.
GOOD LUCK 🍀
#purefeed #thepurefeedcompany #horse #pony #horsegiveaway #equinegiveaway #equinegiveawaysuk #giveaway #giveaways #ponygiveaway

🚨🎉 MEGA GIVEAWAY ALERT! 🎉🚨
We’re celebrating summer in style with a Pure Feed prize bundle you do not want to miss! One lucky winner will receive:
🐴 A Pure Feed headcollar (your choice of cob or pony size)
🧥 Our brand-new quarter zip – already a favourite with our team & brand ambassadors! Money can’t buy ⭐️
💷 A £10 feed voucher to spend on your next Pure Feed order!
HOW TO ENTER:
❤️ Like this post
✅ Follow us
👯♀️ Tag 3 friends in the comments who’d love this too!
📆 Winner will be picked at random on 1st July.
📍UK ONLY
📢 We will contact the winner directly from this account – please be aware of fake accounts. The winner will also be officially announced on our page on 2nd July.
This giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram.
GOOD LUCK 🍀
#purefeed #thepurefeedcompany #horse #pony #horsegiveaway #equinegiveaway #equinegiveawaysuk #giveaway #giveaways #ponygiveaway
How much Refuel should I feed? Well we have the answer for you ... just swipe ➡️
ReFuel Hydration & Recovery Mash is a comprehensive solution designed to support horses during post-exercise recovery.
With a focus on top three limiting amino acids, electrolyte replenishment, and antioxidant-rich ingredients, it aids in muscle repair and hydration. Its low sugar and starch content make it suitable for horses with metabolic sensitivities, while its cherry flavour ensures high palatability, enticing even the most selective eaters 🍒
If you have any questions please do get in touch with our super friendly team, always happy to help!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purerefuel #feedingrates #allyoufeedislove #purefeed

How much Refuel should I feed? Well we have the answer for you ... just swipe ➡️
ReFuel Hydration & Recovery Mash is a comprehensive solution designed to support horses during post-exercise recovery.
With a focus on top three limiting amino acids, electrolyte replenishment, and antioxidant-rich ingredients, it aids in muscle repair and hydration. Its low sugar and starch content make it suitable for horses with metabolic sensitivities, while its cherry flavour ensures high palatability, enticing even the most selective eaters 🍒
If you have any questions please do get in touch with our super friendly team, always happy to help!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purerefuel #feedingrates #allyoufeedislove #purefeed
That’s cheaper than a coffee from the van at the event (equally an essential too)!
It costs only 89p to provide your horse with a mash that rehydrates and replenishes, supporting horses post exercise recovery & promotes muscle repair 🍒
Packed with essential amino acids, electrolytes and antioxidants. Did we forget to mention it’s low in sugar & starch too?
Refuel is fed in 500g servings, 1 part feed to 2 parts water 💧
Want to learn more? Head on over to our website for a full ingredient list and nutritional analysis!
#purefeed #thepurefeedcompany #purerefuel #purefeedrefuel #recoverymash

That’s cheaper than a coffee from the van at the event (equally an essential too)!
It costs only 89p to provide your horse with a mash that rehydrates and replenishes, supporting horses post exercise recovery & promotes muscle repair 🍒
Packed with essential amino acids, electrolytes and antioxidants. Did we forget to mention it’s low in sugar & starch too?
Refuel is fed in 500g servings, 1 part feed to 2 parts water 💧
Want to learn more? Head on over to our website for a full ingredient list and nutritional analysis!
#purefeed #thepurefeedcompany #purerefuel #purefeedrefuel #recoverymash
Hard work = oxidative stress 💥
Think muscle fatigue, slower recovery + soreness…
Pure ReFuel is the only recovery mash with vitamin E, vitamin C and selenium - a powerful antioxidant trio that works better together 🧬
No molasses. No added sugar. Just serious support for tired muscles 🐎💪
If your horse is in regular work, competes, travels, or just works up a good sweat, ReFuel gives their body exactly what it needs to bounce back stronger.
📝 Not sure when to use it or how often?
Comment "ReFuel" down below and we`ll send you our recovery guide to get you started!
#thepurefeedcompany #purefeed #purefeedrefuel

Hard work = oxidative stress 💥
Think muscle fatigue, slower recovery + soreness…
Pure ReFuel is the only recovery mash with vitamin E, vitamin C and selenium - a powerful antioxidant trio that works better together 🧬
No molasses. No added sugar. Just serious support for tired muscles 🐎💪
If your horse is in regular work, competes, travels, or just works up a good sweat, ReFuel gives their body exactly what it needs to bounce back stronger.
📝 Not sure when to use it or how often?
Comment "ReFuel" down below and we`ll send you our recovery guide to get you started!
#thepurefeedcompany #purefeed #purefeedrefuel
Meet Aimee also known as @swintonequestrian 👋
Aimee has been feeding Pure Feed since 2019 as she needed a feed that was simple, effective and reliable.
“You’re saving yourself problems down the line if you start off by feeding the best and what works”
With multiple horses in her care, Aimee needed a simple but effective feeding solution to suit a range of horses all with different nutritional requirements. With a complete feed, making up feeds became easier and the feed room less cluttered.
Start the right way 🩵
Get started with a free personalised diet plan today, to receive advice and recommendations for your horse based on their needs 🐎 link in bio
#thepurefeedcompany #purefeed #poweredbypurefeed

Meet Aimee also known as @swintonequestrian 👋
Aimee has been feeding Pure Feed since 2019 as she needed a feed that was simple, effective and reliable.
“You’re saving yourself problems down the line if you start off by feeding the best and what works”
With multiple horses in her care, Aimee needed a simple but effective feeding solution to suit a range of horses all with different nutritional requirements. With a complete feed, making up feeds became easier and the feed room less cluttered.
Start the right way 🩵
Get started with a free personalised diet plan today, to receive advice and recommendations for your horse based on their needs 🐎 link in bio
#thepurefeedcompany #purefeed #poweredbypurefeed
Join Pure Feed brand ambassador @joelsebhart as he takes us behind the scenes at West Wilts for the Open Novice and how he supports Sahara after a xc run using ReFuel 🍒
At just 89p per serving, ReFuel is the cost effective way to keep your horse’s recovery on track!
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
🙌 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
Learn more about ReFuel over on the Pure Feed website (link in bio) 💻
#poweredbypurefeed #purefeed #thepurefeedcompany #purefeedcompany #refuel #purerefuel
🎥 @ruthpotterpr

Join Pure Feed brand ambassador @joelsebhart as he takes us behind the scenes at West Wilts for the Open Novice and how he supports Sahara after a xc run using ReFuel 🍒
At just 89p per serving, ReFuel is the cost effective way to keep your horse’s recovery on track!
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
🙌 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
Learn more about ReFuel over on the Pure Feed website (link in bio) 💻
#poweredbypurefeed #purefeed #thepurefeedcompany #purefeedcompany #refuel #purerefuel
🎥 @ruthpotterpr
A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!
🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW V
Very big congratulations to all the other competitors today.
The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒
Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵
See you tomorrow 👋
#poweredbypurefeed @horse_event5

A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!
🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW V
Very big congratulations to all the other competitors today.
The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒
Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵
See you tomorrow 👋
#poweredbypurefeed @horse_event5
Who recognises this face? 👀
It was great to see Meg aka @elphick.event.ponies on the Pure Feed stand a few months ago at Swalcliffe, making the most of our selfie board! 📸
We’re now getting ready for Broadway ODE, run by our friends at @horse_event5 – and we’d love to see you there! Come and say hi to the Pure Feed team and grab your FREE sample of ReFuel, our recovery and rehydration mash that’s perfect after a day of competing 🐴💦
✨ Don’t miss our social media competition!
If you`re heading to any Horse Events competitions this season, snap a pic of your horse enjoying ReFuel or in our selfie board as demonstrated by Meg, post it on your socials, tag us and use the hashtags:
#refuelwithpurefeed #purefeedhorseevents
You`ll be in with a chance of winning a bundle worth up to £200, including a Pure Feed saddle pad you can’t get anywhere else!
📍 See you at the stand and good luck!
#thepurefeedcompany #purefeed #horseevents #elphickeventponies #poweredbypurefeed

Who recognises this face? 👀
It was great to see Meg aka @elphick.event.ponies on the Pure Feed stand a few months ago at Swalcliffe, making the most of our selfie board! 📸
We’re now getting ready for Broadway ODE, run by our friends at @horse_event5 – and we’d love to see you there! Come and say hi to the Pure Feed team and grab your FREE sample of ReFuel, our recovery and rehydration mash that’s perfect after a day of competing 🐴💦
✨ Don’t miss our social media competition!
If you`re heading to any Horse Events competitions this season, snap a pic of your horse enjoying ReFuel or in our selfie board as demonstrated by Meg, post it on your socials, tag us and use the hashtags:
#refuelwithpurefeed #purefeedhorseevents
You`ll be in with a chance of winning a bundle worth up to £200, including a Pure Feed saddle pad you can’t get anywhere else!
📍 See you at the stand and good luck!
#thepurefeedcompany #purefeed #horseevents #elphickeventponies #poweredbypurefeed
Pure Stud is for:
👶 Foals & yearlings (up to 2 years)
🤰 Broodmares (last 3 months of pregnancy + 3 months post-foaling)
🧬 Breeding stallions
With amino acids for tissue growth, chelated minerals for bone strength, and slow-release energy from fibre and oil - not sugar - it’s complete, balanced, and built for the job.
To learn more about stud and have a deep dive into the ingredients and nutritional analysis, head on over to our website. It’s all there! 🩷
#thepurefeedcompany #purefeed #purestud

Pure Stud is for:
👶 Foals & yearlings (up to 2 years)
🤰 Broodmares (last 3 months of pregnancy + 3 months post-foaling)
🧬 Breeding stallions
With amino acids for tissue growth, chelated minerals for bone strength, and slow-release energy from fibre and oil - not sugar - it’s complete, balanced, and built for the job.
To learn more about stud and have a deep dive into the ingredients and nutritional analysis, head on over to our website. It’s all there! 🩷
#thepurefeedcompany #purefeed #purestud
Meet Sahara 👋
Sahara has been #poweredbypurefeed this season with Pure Performance, Condition Mix, Linseed & ReFuel.
The beauty of Pure Feed is the core ingredients remain the same. Joel has the option to go up the calorie scale whenever he wants - Performance on event days for quick released power and then Condition Mix when he feels she may not need as much energy. Plus Joel adds a mug of Pure Linseed to Sahara’s feed for a highly concentrated source of slow-release energy & protein to help when she needs a little bit ‘extra’.
After xc, Sahara then has a bowl of ReFuel to rehydrate and replenish lost electrolytes ⚡️
Joel has been smashing his season so far and we can’t wait to see what’s still to come 💪
Want to know about what your horse needs? Fill out our FREE personalised diet plan forms to be emailed a detailed report about your horse 🐎 link in bio
🎥 - @ruthpotterpr
🐎 - @joelsebhart
#thepurefeedcompany #purefeed #eventing #eventer

Meet Sahara 👋
Sahara has been #poweredbypurefeed this season with Pure Performance, Condition Mix, Linseed & ReFuel.
The beauty of Pure Feed is the core ingredients remain the same. Joel has the option to go up the calorie scale whenever he wants - Performance on event days for quick released power and then Condition Mix when he feels she may not need as much energy. Plus Joel adds a mug of Pure Linseed to Sahara’s feed for a highly concentrated source of slow-release energy & protein to help when she needs a little bit ‘extra’.
After xc, Sahara then has a bowl of ReFuel to rehydrate and replenish lost electrolytes ⚡️
Joel has been smashing his season so far and we can’t wait to see what’s still to come 💪
Want to know about what your horse needs? Fill out our FREE personalised diet plan forms to be emailed a detailed report about your horse 🐎 link in bio
🎥 - @ruthpotterpr
🐎 - @joelsebhart
#thepurefeedcompany #purefeed #eventing #eventer
Testimonial Time - Meet Daed! 🩵
We were delighted to receive this heart-warming message from Pam about her 31-year-old horse, Daed, who’s been with her since he was a yearling (so sweet).
After struggling with condition loss over winter due to dental issues and not being able to eat hay, Pam spoke to an equine nutritionist at a feed store, who recommended our Pure Veteran Mix. Despite Daed being a notoriously fussy eater, he absolutely loved it - and after just a few weeks, Pam saw an incredible transformation in his condition 🌟
Nutrition plays a vital role in supporting older horses, especially as their digestion slows and dental challenges arise. That’s why we created our Veteran Mix and Veteran Pellets - designed to be palatable, digestible, and supportive of ageing equine bodies.
Pam even shared that her vet, who’s known Daed for over 25 years, was amazed by how fantastic he looked and how shiny his coat was! ✨
Thank you, Pam, for sharing your story and letting us be part of Daed’s golden years 📸
Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.
#thepurefeedcompany #purefeed #veteranhorses #veteranmix #poweredbypurefeed

Testimonial Time - Meet Daed! 🩵
We were delighted to receive this heart-warming message from Pam about her 31-year-old horse, Daed, who’s been with her since he was a yearling (so sweet).
After struggling with condition loss over winter due to dental issues and not being able to eat hay, Pam spoke to an equine nutritionist at a feed store, who recommended our Pure Veteran Mix. Despite Daed being a notoriously fussy eater, he absolutely loved it - and after just a few weeks, Pam saw an incredible transformation in his condition 🌟
Nutrition plays a vital role in supporting older horses, especially as their digestion slows and dental challenges arise. That’s why we created our Veteran Mix and Veteran Pellets - designed to be palatable, digestible, and supportive of ageing equine bodies.
Pam even shared that her vet, who’s known Daed for over 25 years, was amazed by how fantastic he looked and how shiny his coat was! ✨
Thank you, Pam, for sharing your story and letting us be part of Daed’s golden years 📸
Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.
#thepurefeedcompany #purefeed #veteranhorses #veteranmix #poweredbypurefeed
Meet @ktequestrian1 👋
Kate believes more people should know about the benefits of feeding Pure Feed - and we agree! We’re committed to feeding horses the way nature intended.
✅ Scientifically formulated
✅ Nutritionally complete
✅ Optimum performance guaranteed
The Pure Feed range has something for every horse - from young stock and natives to performance horses and veterans.
Want to know more? 👀
Head on over to our website and fill out a FREE personalised diet plan form to be emailed a detailed report including a recommended feed & feeding quantity for YOUR horse 💻
#thepurefeedcompany #purefeed #poweredbypurefeed #completefeed #equinenutrition

Meet @ktequestrian1 👋
Kate believes more people should know about the benefits of feeding Pure Feed - and we agree! We’re committed to feeding horses the way nature intended.
✅ Scientifically formulated
✅ Nutritionally complete
✅ Optimum performance guaranteed
The Pure Feed range has something for every horse - from young stock and natives to performance horses and veterans.
Want to know more? 👀
Head on over to our website and fill out a FREE personalised diet plan form to be emailed a detailed report including a recommended feed & feeding quantity for YOUR horse 💻
#thepurefeedcompany #purefeed #poweredbypurefeed #completefeed #equinenutrition
What do you win if you place 1st at @horseeventsofficial in the Pure Feed section? 🥇
Let’s find out!
1 x 1st place rosette
1 x Pure Feed branded bag
1 x branded baseball cap
1 x £50 feed voucher
1 x full size bag of ReFuel 🍒
If you haven’t already, get entered for Horse Events and we will see you there at the Pure Feed stand! We will be on hand to give out advice and FREE recovery and rehydration mash samples 💦
We are also running a giveaway across the season - post a picture of your horse eating ReFuel at Horse Events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents to be in for the chance to win a bundle of merch and a feed voucher! You’ve got to be in it to win it 🏆
#poweredbypurefeed #purefeed #thepurefeedcompany

What do you win if you place 1st at @horseeventsofficial in the Pure Feed section? 🥇
Let’s find out!
1 x 1st place rosette
1 x Pure Feed branded bag
1 x branded baseball cap
1 x £50 feed voucher
1 x full size bag of ReFuel 🍒
If you haven’t already, get entered for Horse Events and we will see you there at the Pure Feed stand! We will be on hand to give out advice and FREE recovery and rehydration mash samples 💦
We are also running a giveaway across the season - post a picture of your horse eating ReFuel at Horse Events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents to be in for the chance to win a bundle of merch and a feed voucher! You’ve got to be in it to win it 🏆
#poweredbypurefeed #purefeed #thepurefeedcompany
Worried about hidden preservatives in your horse’s feed? You’re not alone.
Many horse owners are now actively avoiding harsh additives like artificial mould inhibitors but they still show up in a lot of mainstream feeds, often without you realising.
At Pure Feed, we do things differently.
🔬 Our entire range is 100% free from mould inhibitors because your horse doesn’t need them, and neither do you.
Instead, we keep things clean with:
✔️ Perforated bags so the feed can breathe
✔️ Strict handling methods
✔️ No added nasties - ever
Perfect for sensitive horses, intolerances, or anyone who just wants to feed more naturally.
Want to learn more about the range? Take a look at our website! We have helpful videos about each feed from the range to help you understand which feed is right for your horse. Still stuck? Fill out a personalised diet plan while you`re there! 🩵
#thepurefeedcompany #purefeed #equinenutrition #horsenutrition #mouldinhibitors

Worried about hidden preservatives in your horse’s feed? You’re not alone.
Many horse owners are now actively avoiding harsh additives like artificial mould inhibitors but they still show up in a lot of mainstream feeds, often without you realising.
At Pure Feed, we do things differently.
🔬 Our entire range is 100% free from mould inhibitors because your horse doesn’t need them, and neither do you.
Instead, we keep things clean with:
✔️ Perforated bags so the feed can breathe
✔️ Strict handling methods
✔️ No added nasties - ever
Perfect for sensitive horses, intolerances, or anyone who just wants to feed more naturally.
Want to learn more about the range? Take a look at our website! We have helpful videos about each feed from the range to help you understand which feed is right for your horse. Still stuck? Fill out a personalised diet plan while you`re there! 🩵
#thepurefeedcompany #purefeed #equinenutrition #horsenutrition #mouldinhibitors
Join us for a master class with Pure Feed Brand Ambassador @sarahstewartequine 🩵
Let’s conquer centre lines by learning from the experts! Squirrel is #poweredbypurefeed 💪 it all starts with correct nutrition. To get started, head on over to the Pure Feed website (link in bio) to fill out a personalised diet plan to be emailed a full report about your horse 🐎
#purefeed #thepurefeedcompany #dressagehorse #dressage #centrelines #dressagetraining #dressagerider #dressage
P.S. how many times can you spot Obi the spaniel? 🐾

Join us for a master class with Pure Feed Brand Ambassador @sarahstewartequine 🩵
Let’s conquer centre lines by learning from the experts! Squirrel is #poweredbypurefeed 💪 it all starts with correct nutrition. To get started, head on over to the Pure Feed website (link in bio) to fill out a personalised diet plan to be emailed a full report about your horse 🐎
#purefeed #thepurefeedcompany #dressagehorse #dressage #centrelines #dressagetraining #dressagerider #dressage
P.S. how many times can you spot Obi the spaniel? 🐾