Pure Veteran Pellets
£23.19
Made in the UK
Pour la version française, cliquez ici
Voor Nederlands, klik hier
Pure Veteran Pellets pack all the goodness of high-quality chaff, slow-release energy, and a complete balancer into a convenient pelleted form. When mixed with water, they form a soft mash, ideal for older horses with dental issues, ready in just 15 minutes…read more
Each bag contains
- High quality fibre
- Slow release calories and energy
- Elevated levels of vitamins and minerals
- Easily digestible protein
- Added pre- and pro-biotics for gut support
- Biotin for strong hooves and a shiny coat
Description
Pure Veteran Pellets are the ideal choice for older horses who need a mash but with all the benefits of a traditional feed mix. These pellets offer the same high nutritional value, but in a more convenient, easy-to-feed form - perfect for fussy eaters. Formulated with higher levels of vitamins and minerals to support aging digestive systems, Pure Veteran Pellets help counteract reduced nutrient absorption in senior horses. They contain slow-release calories to maintain condition, while easily digestible protein supports muscle tone and topline.
Low in sugar and starch, Pure Veteran Pellets are suitable for horses with metabolic issues like laminitis. Simply soak the pellets with two parts water to one part feed until a soft mash forms - ready in 15 minutes, or are even fluffier after an hour.
Feeding rate:
400-600g per 100kg body weight per day depending on condition and work done.
Supplied in a 15kg bag.
Nutritional Analysis
Digestible Energy | 9.57MJ/kg | Vitamin B2 | 18mg/kg | Manganese | 45mg/kg |
Protein | 11% | Vitamin B6 | 16mg/kg | Copper | 30mg/kg |
Oil | 5% | Vitamin B12 | 0.1mg/kg | Zinc | 60mg/kg |
Fibre | 24% | Vitamin C | 12mg/kg | Selenium | 0.3mg/kg |
Starch | 7% | Vitamin D3 | 1500iu/kg | Iodine | 0.45mg/kg |
Naturally occurring sugar | 2.5% | Vitamin E | 301.2mg/kg | Salt | 0.9% |
Calcium | 1% | Vitamin K | 3mg/kg | Lysine | 8.4g/kg |
Phosphorus | 0.5% | Folic Acid | 19mg/kg | Methionine | 14.8g/kg |
Magnesium | 3g/kg | Biotin | 5mg/kg | Choline | 19mg/kg |
Vitamin A | 9000iu/kg | Niacin | 50mg/kg | Profeed | 10g/kg |
Vitamin B1 | 21.3mg/kg | Naturally occurring Iron | 166mg/kg |
Ingredients
- Soya Hulls (GM)
- Oatfeed Pellets
- Unmolassed Sugar Beet
- Wheatfeed
- Micronised Linseed
- Vitamins & Minerals
- Di-calcium Phosphate
- Fructo-oligosaccharides
- Salt
- Vistacell Yeast
Additives: Vitamins: Vitamin A 3a627a retinyl acetate 9000 iu/kg, Vitamin D3 3a671 cholecalciferol 1500 iu/kg, Vitamin E 3a700 all rac alpha tocopherol 300 mg/kg Compounds of trace elements: Copper 30mg/kg from Copper (II) Sulphate Pentahydrate (3b405), Zinc 59.4mg/kg from Zinc Oxide (3b603), Iodine 0.5mg/kg from Calcium Iodate (3b202), Selenium 0.338mg/kg from Sodium Selenite (3b801), Manganese 46.2 mg/kg from Manganese (II) Oxide (3b502). Amino acids: L-Lysine (3c322) 3.04g/kg DL-Methionine (3c301) 0.75g/kg, Binders, anti-caking agents and coagulants: Lignosulphate E565 as an aid to pelleting Gut Flora stabilisers: Saccharomyces cerevisiae MUCL 39885 (4b1710) 37.5 billion CFU/ kg.
Free from:
- Molasses
- Wholegrain Cereals
- Alfalfa
- Nutritionally Improved Straw (NIS)
A complementary feed for horses. For equine use only, do not feed to sheep.
Shipping
Delivery to Mainland UK is free for orders of 15 bags and over (except in some postal areas). There is a delivery charge for orders less than 15 bags. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.
LOVED BY MANY
Convenient, Complete Nutrition in Every Pellet
As horses age, their digestive efficiency decreases, making it harder for them to absorb essential nutrients. Pure Veteran Pellets are specifically formulated to address these challenges, packing all the goodness of slow-release calories, high-quality protein, and elevated vitamins and minerals into a convenient pelleted form. These pellets support muscle tone, topline, and overall condition, making it easier to maintain weight. Ideal for older horses with dental issues, the pellets can be soaked into a soft mash, ensuring they can comfortably eat.
Naturally Sourced, Planet-Friendly Feeding
At the Pure Feed Company, sustainability and natural, clean feeding go hand in hand. Our feeds are made with high-quality, wholesome ingredients, free from artificial additives, to support your horse, naturally. We prioritise responsibly sourced materials and eco-friendly packaging, ensuring our products are as kind to the planet as they are to your horse.
Every Bag, Every Batch - Guaranteed Quality
We are proud to be both NOPS and UFAS certified, ensuring the highest standards of quality and safety in our products. The BETA NOPS (Naturally Occurring Prohibited Substances) certification guarantees that our feeds are carefully formulated and tested to minimise the risk of contamination, making them suitable for competition horses. Our UFAS (Universal Feed Assurance Scheme) certification means that we follow strict manufacturing processes, ensuring full traceability and consistency in every bag. These accreditations reflect our commitment to providing reliable nutrition that horse owners can trust.
What people say
SCIENCE + NUTRITION = RESULTS
Created by Science
Meticulously formulated by equine scientists, each product is the result of scientific research.
Premium Nutrition
We only use high-quality ingredients and a focus on high fibre natural feeds.
World Class Results
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
❌ NO MOLASSES
❌ NO ALFALFA
❌ NO NIS (NUTRITIONALLY IMPROVED STRAW)
❌ NO SOYA
❌ NO WHOLEGRAIN CEREALS
Hundreds of people love our feeds
✨ Shiny coat = healthy horse ✨
A glossy coat isn’t just for show - it’s a great sign your horse is getting everything they need from their diet. When a horse’s feed provides the right balance of quality protein, vitamins, minerals, and omega-3s, it shows on the outside!
A dull or scurfy coat can be a clue that something’s missing, especially if they’re otherwise well-groomed. That’s why every Pure Feed product includes our premium balancer - so your horse gets all the essential nutrients they need 🤩
Has your horse got the Pure Feed shine? Post it on social media and tag us! We love to see your four legged friends thriving on Pure 🩵
#thepurefeedcompany #purefeed #purefeedcompany #equienutrition

✨ Shiny coat = healthy horse ✨
A glossy coat isn’t just for show - it’s a great sign your horse is getting everything they need from their diet. When a horse’s feed provides the right balance of quality protein, vitamins, minerals, and omega-3s, it shows on the outside!
A dull or scurfy coat can be a clue that something’s missing, especially if they’re otherwise well-groomed. That’s why every Pure Feed product includes our premium balancer - so your horse gets all the essential nutrients they need 🤩
Has your horse got the Pure Feed shine? Post it on social media and tag us! We love to see your four legged friends thriving on Pure 🩵
#thepurefeedcompany #purefeed #purefeedcompany #equienutrition
...
Meet Pure Performance ❤️
Pure Performance is our highest-energy complete feed, scientifically formulated for horses in intense work who need more readily available calories to support effort, recovery, and condition. It includes bruised oats for fast-release energy.
With bruised oats for fast-release energy ✅
But with no molasses, no soya, and no alfalfa ❌
It’s performance nutrition, done differently.
We’ve also boosted our gut support package including prebiotics and live yeast to help stabilise hindgut fermentation, improve fibre digestion, and buffer against the potential disruptions high-starch diets can cause. This is especially important for horses under stress, travelling, or competing, where gut balance can be easily compromised.
✔️ High-energy feed with bruised oats
✔️ Added digestive support
✔️ No molasses, soya, or alfalfa - ideal for those with intolerances
💻 Find your nearest stockist via our website
👇 Got questions? Drop them below - we’re here to help!
#PurePerformance #PureFeed #ThePureFeedCompany #PerformanceHorse #SportHorse #HorseNutrition

Meet Pure Performance ❤️
Pure Performance is our highest-energy complete feed, scientifically formulated for horses in intense work who need more readily available calories to support effort, recovery, and condition. It includes bruised oats for fast-release energy.
With bruised oats for fast-release energy ✅
But with no molasses, no soya, and no alfalfa ❌
It’s performance nutrition, done differently.
We’ve also boosted our gut support package including prebiotics and live yeast to help stabilise hindgut fermentation, improve fibre digestion, and buffer against the potential disruptions high-starch diets can cause. This is especially important for horses under stress, travelling, or competing, where gut balance can be easily compromised.
✔️ High-energy feed with bruised oats
✔️ Added digestive support
✔️ No molasses, soya, or alfalfa - ideal for those with intolerances
💻 Find your nearest stockist via our website
👇 Got questions? Drop them below - we’re here to help!
#PurePerformance #PureFeed #ThePureFeedCompany #PerformanceHorse #SportHorse #HorseNutrition
...
☀️ Summer feeding for veterans
As horses age, their nutritional needs change and summer brings its own challenges. For some, a balancer like Pure Balance is enough to top up essential nutrients. But others may need more support.
If your older horse struggles with weight, dentition, or appetite in the heat, Pure Veteran Mix or Pure Veteran Pellets could be the answer. Both are gentle on the gut, easy to chew, and packed with slow-release energy, quality protein and digestive support.
Whether your veteran just needs a top-up with Pure Balance or a more comprehensive feed to support weight, muscle and vitality, we’ve got a summer solution that works! 🩵
📲 Tap the link in our bio to fill out a FREE personalised diet plan
#thepurefeedcompany #purefeed #veteranhorse #equinenutrition

☀️ Summer feeding for veterans
As horses age, their nutritional needs change and summer brings its own challenges. For some, a balancer like Pure Balance is enough to top up essential nutrients. But others may need more support.
If your older horse struggles with weight, dentition, or appetite in the heat, Pure Veteran Mix or Pure Veteran Pellets could be the answer. Both are gentle on the gut, easy to chew, and packed with slow-release energy, quality protein and digestive support.
Whether your veteran just needs a top-up with Pure Balance or a more comprehensive feed to support weight, muscle and vitality, we’ve got a summer solution that works! 🩵
📲 Tap the link in our bio to fill out a FREE personalised diet plan
#thepurefeedcompany #purefeed #veteranhorse #equinenutrition
...
The sound of 💦 hydration 💦
With the warm weather in full swing ☀️, some horses may drink less, increasing the risk of dehydration. A soaked recovery mash is a great way to encourage fluid intake and support recovery.
Pure ReFuel is ideal for hot days: low sugar + starch, loaded with electrolytes, amino acids, and antioxidants 💧🍒 and safe for horses with metabolic conditions.
Tasty, easy to feed, and perfect for keeping your horse hydrated, especially after sweating, travel, or after hard work 🐴
Learn where you can purchase refuel on our stockist map on our website! 📍
#HeatwaveReady #PureReFuel #purefeed #thepurefeedcompany #recoverymash #rehydrationmash

The sound of 💦 hydration 💦
With the warm weather in full swing ☀️, some horses may drink less, increasing the risk of dehydration. A soaked recovery mash is a great way to encourage fluid intake and support recovery.
Pure ReFuel is ideal for hot days: low sugar + starch, loaded with electrolytes, amino acids, and antioxidants 💧🍒 and safe for horses with metabolic conditions.
Tasty, easy to feed, and perfect for keeping your horse hydrated, especially after sweating, travel, or after hard work 🐴
Learn where you can purchase refuel on our stockist map on our website! 📍
#HeatwaveReady #PureReFuel #purefeed #thepurefeedcompany #recoverymash #rehydrationmash
...
🌟 Welcome to the Pure Feed Family! 🌟
We`re thrilled to welcome LCP Animal Feed & Pet Supplies as our newest stockist! 🐴🎉
📍 Based in Alexandria, West Scotland, near Loch Lomond, LCP are now proudly stocking Pure Feed — making it even easier for local horse owners to feed the Pure way!
Pop in to see them or browse their website!
💬 Looking for your local stockist? Use our stockist map on our website to find one near you!
#ProudToStockPureFeed #ThePureFeedCompany #PureFeed #PureFeedCompany
@lcpanimalfeed

🌟 Welcome to the Pure Feed Family! 🌟
We`re thrilled to welcome LCP Animal Feed & Pet Supplies as our newest stockist! 🐴🎉
📍 Based in Alexandria, West Scotland, near Loch Lomond, LCP are now proudly stocking Pure Feed — making it even easier for local horse owners to feed the Pure way!
Pop in to see them or browse their website!
💬 Looking for your local stockist? Use our stockist map on our website to find one near you!
#ProudToStockPureFeed #ThePureFeedCompany #PureFeed #PureFeedCompany
@lcpanimalfeed
...
Do we need to say more?!☀️
The heat in the UK is intense at the moment, with highs of over 30 degrees, we feel hot and bothered, and so do our horses.
We need to support them in these temperatures and ensure they stay hydrated. That’s why ReFuel is perfect! With low sugar & starch, no molasses, no alfalfa - our recovery and rehydration mash is suitable for horses with metabolic conditions such as EMS, EGUS, Cushing’s (PPID) & laminitis.
Top Tip - make the mash nice and sloppy to encourage even more water intake 💦
ReFuel also is jam packed with electrolytes, restoring the essential minerals they lose through sweat.
To find your nearest retailer of ReFuel, head on over to our website to our stockist map 📍
#purefeed #allyoufeedislove #refuel #thepurefeedcompany #equinenutrition #purerefuel

Do we need to say more?!☀️
The heat in the UK is intense at the moment, with highs of over 30 degrees, we feel hot and bothered, and so do our horses.
We need to support them in these temperatures and ensure they stay hydrated. That’s why ReFuel is perfect! With low sugar & starch, no molasses, no alfalfa - our recovery and rehydration mash is suitable for horses with metabolic conditions such as EMS, EGUS, Cushing’s (PPID) & laminitis.
Top Tip - make the mash nice and sloppy to encourage even more water intake 💦
ReFuel also is jam packed with electrolytes, restoring the essential minerals they lose through sweat.
To find your nearest retailer of ReFuel, head on over to our website to our stockist map 📍
#purefeed #allyoufeedislove #refuel #thepurefeedcompany #equinenutrition #purerefuel
...
Meet Sophie 👋
@sophiehunt.dressage
Sophie is an international dressage rider competing at Junior level. She’s dedicated, passionate, and always striving to bring out the best in her horses.
One of her rising stars is Camilla, a talented mare who’s prone to ulcers. Finding the right nutrition for Camilla was key - and that’s where Pure Feed came in.
Sophie says Pure Fibre Balance has been the perfect fit: gentle on Camilla’s stomach, natural, and packed with the nutrition she needs to feel good and perform at her best.
We’re proud to support Sophie and Camilla on their journey ⭐️
Want to get started with Pure? Fill out a free personalised diet plan form on our website! You’ll then be emailed a detailed report all about your horse and how to meet their nutritional needs 🩵
#thepurefeedcompany #purefeed #personaliseddietplan #equiennutrition #poweredbypurefeed

Meet Sophie 👋
@sophiehunt.dressage
Sophie is an international dressage rider competing at Junior level. She’s dedicated, passionate, and always striving to bring out the best in her horses.
One of her rising stars is Camilla, a talented mare who’s prone to ulcers. Finding the right nutrition for Camilla was key - and that’s where Pure Feed came in.
Sophie says Pure Fibre Balance has been the perfect fit: gentle on Camilla’s stomach, natural, and packed with the nutrition she needs to feel good and perform at her best.
We’re proud to support Sophie and Camilla on their journey ⭐️
Want to get started with Pure? Fill out a free personalised diet plan form on our website! You’ll then be emailed a detailed report all about your horse and how to meet their nutritional needs 🩵
#thepurefeedcompany #purefeed #personaliseddietplan #equiennutrition #poweredbypurefeed
...
Pure Stud was where it all began 🩷
✅ Complete feed with higher levels of Pure’s balancer
✅ Extra quality protein for growth, milk & fertility
✅ Low sugar & starch to support sound development
✅ Could save you up to £500/year per horse
No add-ons. No guesswork. Just everything they need, all in just one bag.
Got a question about Pure Stud? Let us know! We are on hand to help 😊
💬 Instagram, Facebook or TikTok DMs
📧 info@purefeed.com
📞 01458 333 333
#purestud #purefeed #thepurefeedcompany

Pure Stud was where it all began 🩷
✅ Complete feed with higher levels of Pure’s balancer
✅ Extra quality protein for growth, milk & fertility
✅ Low sugar & starch to support sound development
✅ Could save you up to £500/year per horse
No add-ons. No guesswork. Just everything they need, all in just one bag.
Got a question about Pure Stud? Let us know! We are on hand to help 😊
💬 Instagram, Facebook or TikTok DMs
📧 info@purefeed.com
📞 01458 333 333
#purestud #purefeed #thepurefeedcompany
...
It can be tempting to cut out all hard feeding in summer due to good grazing, but often this leaves your horse deficient in key nutrients!
That’s where a balancer comes in.
It keeps your horse’s diet nutritionally complete, without adding calories. Ideal for good doers when you’ve cut back the hard feed, and essential for horses on restricted or soaked forage🌿
Why not give our Pure Balance a go? It was was the first alfalfa and molasses free balancer on the market!
➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starch
Feeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵
For more information head on over to our website! There you can find the full ingredient list and nutrition analysis - we have nothing to hide, it`s all goodness ✨
#thepurefeedcompany #purefeed #purebalance

It can be tempting to cut out all hard feeding in summer due to good grazing, but often this leaves your horse deficient in key nutrients!
That’s where a balancer comes in.
It keeps your horse’s diet nutritionally complete, without adding calories. Ideal for good doers when you’ve cut back the hard feed, and essential for horses on restricted or soaked forage🌿
Why not give our Pure Balance a go? It was was the first alfalfa and molasses free balancer on the market!
➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starch
Feeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵
For more information head on over to our website! There you can find the full ingredient list and nutrition analysis - we have nothing to hide, it`s all goodness ✨
#thepurefeedcompany #purefeed #purebalance
...
Your horse sweats out more than just water 💦
They lose vital electrolytes too – and if those aren’t replaced? You get tired muscles, poor recovery and sluggish performance.
🥴 Electrolyte powders? Often full of sugar, harsh on the gut and taste awful.
🧠 That’s why we made Pure Refuel:
💧 Hydrating mash
💪 Electrolytes + protein for recovery
🍒 Cherry flavour that’s actually palatable
❌ No molasses, no added sugar
Built for performance. Backed by science.
Want to explore more of the range? Head on over to our website to see all of the nutritional analysis per feed 🙌
#purefeed #thepurefeedcompany #purerefuel

Your horse sweats out more than just water 💦
They lose vital electrolytes too – and if those aren’t replaced? You get tired muscles, poor recovery and sluggish performance.
🥴 Electrolyte powders? Often full of sugar, harsh on the gut and taste awful.
🧠 That’s why we made Pure Refuel:
💧 Hydrating mash
💪 Electrolytes + protein for recovery
🍒 Cherry flavour that’s actually palatable
❌ No molasses, no added sugar
Built for performance. Backed by science.
Want to explore more of the range? Head on over to our website to see all of the nutritional analysis per feed 🙌
#purefeed #thepurefeedcompany #purerefuel
...
🚨🎉 MEGA GIVEAWAY ALERT! 🎉🚨
We’re celebrating summer in style with a Pure Feed prize bundle you do not want to miss! One lucky winner will receive:
🐴 A Pure Feed headcollar (your choice of cob or pony size)
🧥 Our brand-new quarter zip – already a favourite with our team & brand ambassadors! Money can’t buy ⭐️
💷 A £10 feed voucher to spend on your next Pure Feed order!
HOW TO ENTER:
❤️ Like this post
✅ Follow us
👯♀️ Tag 3 friends in the comments who’d love this too!
📆 Winner will be picked at random on 1st July.
📍UK ONLY
📢 We will contact the winner directly from this account – please be aware of fake accounts. The winner will also be officially announced on our page on 2nd July.
This giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram.
GOOD LUCK 🍀
#purefeed #thepurefeedcompany #horse #pony #horsegiveaway #equinegiveaway #equinegiveawaysuk #giveaway #giveaways #ponygiveaway

🚨🎉 MEGA GIVEAWAY ALERT! 🎉🚨
We’re celebrating summer in style with a Pure Feed prize bundle you do not want to miss! One lucky winner will receive:
🐴 A Pure Feed headcollar (your choice of cob or pony size)
🧥 Our brand-new quarter zip – already a favourite with our team & brand ambassadors! Money can’t buy ⭐️
💷 A £10 feed voucher to spend on your next Pure Feed order!
HOW TO ENTER:
❤️ Like this post
✅ Follow us
👯♀️ Tag 3 friends in the comments who’d love this too!
📆 Winner will be picked at random on 1st July.
📍UK ONLY
📢 We will contact the winner directly from this account – please be aware of fake accounts. The winner will also be officially announced on our page on 2nd July.
This giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram.
GOOD LUCK 🍀
#purefeed #thepurefeedcompany #horse #pony #horsegiveaway #equinegiveaway #equinegiveawaysuk #giveaway #giveaways #ponygiveaway
...
How much Refuel should I feed? Well we have the answer for you ... just swipe ➡️
ReFuel Hydration & Recovery Mash is a comprehensive solution designed to support horses during post-exercise recovery.
With a focus on top three limiting amino acids, electrolyte replenishment, and antioxidant-rich ingredients, it aids in muscle repair and hydration. Its low sugar and starch content make it suitable for horses with metabolic sensitivities, while its cherry flavour ensures high palatability, enticing even the most selective eaters 🍒
If you have any questions please do get in touch with our super friendly team, always happy to help!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purerefuel #feedingrates #allyoufeedislove #purefeed

How much Refuel should I feed? Well we have the answer for you ... just swipe ➡️
ReFuel Hydration & Recovery Mash is a comprehensive solution designed to support horses during post-exercise recovery.
With a focus on top three limiting amino acids, electrolyte replenishment, and antioxidant-rich ingredients, it aids in muscle repair and hydration. Its low sugar and starch content make it suitable for horses with metabolic sensitivities, while its cherry flavour ensures high palatability, enticing even the most selective eaters 🍒
If you have any questions please do get in touch with our super friendly team, always happy to help!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purerefuel #feedingrates #allyoufeedislove #purefeed
...
That’s cheaper than a coffee from the van at the event (equally an essential too)!
It costs only 89p to provide your horse with a mash that rehydrates and replenishes, supporting horses post exercise recovery & promotes muscle repair 🍒
Packed with essential amino acids, electrolytes and antioxidants. Did we forget to mention it’s low in sugar & starch too?
Refuel is fed in 500g servings, 1 part feed to 2 parts water 💧
Want to learn more? Head on over to our website for a full ingredient list and nutritional analysis!
#purefeed #thepurefeedcompany #purerefuel #purefeedrefuel #recoverymash

That’s cheaper than a coffee from the van at the event (equally an essential too)!
It costs only 89p to provide your horse with a mash that rehydrates and replenishes, supporting horses post exercise recovery & promotes muscle repair 🍒
Packed with essential amino acids, electrolytes and antioxidants. Did we forget to mention it’s low in sugar & starch too?
Refuel is fed in 500g servings, 1 part feed to 2 parts water 💧
Want to learn more? Head on over to our website for a full ingredient list and nutritional analysis!
#purefeed #thepurefeedcompany #purerefuel #purefeedrefuel #recoverymash
...
Hard work = oxidative stress 💥
Think muscle fatigue, slower recovery + soreness…
Pure ReFuel is the only recovery mash with vitamin E, vitamin C and selenium - a powerful antioxidant trio that works better together 🧬
No molasses. No added sugar. Just serious support for tired muscles 🐎💪
If your horse is in regular work, competes, travels, or just works up a good sweat, ReFuel gives their body exactly what it needs to bounce back stronger.
📝 Not sure when to use it or how often?
Comment "ReFuel" down below and we`ll send you our recovery guide to get you started!
#thepurefeedcompany #purefeed #purefeedrefuel

Hard work = oxidative stress 💥
Think muscle fatigue, slower recovery + soreness…
Pure ReFuel is the only recovery mash with vitamin E, vitamin C and selenium - a powerful antioxidant trio that works better together 🧬
No molasses. No added sugar. Just serious support for tired muscles 🐎💪
If your horse is in regular work, competes, travels, or just works up a good sweat, ReFuel gives their body exactly what it needs to bounce back stronger.
📝 Not sure when to use it or how often?
Comment "ReFuel" down below and we`ll send you our recovery guide to get you started!
#thepurefeedcompany #purefeed #purefeedrefuel
...
Meet Aimee also known as @swintonequestrian 👋
Aimee has been feeding Pure Feed since 2019 as she needed a feed that was simple, effective and reliable.
“You’re saving yourself problems down the line if you start off by feeding the best and what works”
With multiple horses in her care, Aimee needed a simple but effective feeding solution to suit a range of horses all with different nutritional requirements. With a complete feed, making up feeds became easier and the feed room less cluttered.
Start the right way 🩵
Get started with a free personalised diet plan today, to receive advice and recommendations for your horse based on their needs 🐎 link in bio
#thepurefeedcompany #purefeed #poweredbypurefeed

Meet Aimee also known as @swintonequestrian 👋
Aimee has been feeding Pure Feed since 2019 as she needed a feed that was simple, effective and reliable.
“You’re saving yourself problems down the line if you start off by feeding the best and what works”
With multiple horses in her care, Aimee needed a simple but effective feeding solution to suit a range of horses all with different nutritional requirements. With a complete feed, making up feeds became easier and the feed room less cluttered.
Start the right way 🩵
Get started with a free personalised diet plan today, to receive advice and recommendations for your horse based on their needs 🐎 link in bio
#thepurefeedcompany #purefeed #poweredbypurefeed
...
Join Pure Feed brand ambassador @joelsebhart as he takes us behind the scenes at West Wilts for the Open Novice and how he supports Sahara after a xc run using ReFuel 🍒
At just 89p per serving, ReFuel is the cost effective way to keep your horse’s recovery on track!
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
🙌 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
Learn more about ReFuel over on the Pure Feed website (link in bio) 💻
#poweredbypurefeed #purefeed #thepurefeedcompany #purefeedcompany #refuel #purerefuel
🎥 @ruthpotterpr

Join Pure Feed brand ambassador @joelsebhart as he takes us behind the scenes at West Wilts for the Open Novice and how he supports Sahara after a xc run using ReFuel 🍒
At just 89p per serving, ReFuel is the cost effective way to keep your horse’s recovery on track!
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
🙌 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
Learn more about ReFuel over on the Pure Feed website (link in bio) 💻
#poweredbypurefeed #purefeed #thepurefeedcompany #purefeedcompany #refuel #purerefuel
🎥 @ruthpotterpr
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A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!
🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW V
Very big congratulations to all the other competitors today.
The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒
Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵
See you tomorrow 👋
#poweredbypurefeed @horse_event5

A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!
🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW V
Very big congratulations to all the other competitors today.
The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒
Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵
See you tomorrow 👋
#poweredbypurefeed @horse_event5
...
Who recognises this face? 👀
It was great to see Meg aka @elphick.event.ponies on the Pure Feed stand a few months ago at Swalcliffe, making the most of our selfie board! 📸
We’re now getting ready for Broadway ODE, run by our friends at @horse_event5 – and we’d love to see you there! Come and say hi to the Pure Feed team and grab your FREE sample of ReFuel, our recovery and rehydration mash that’s perfect after a day of competing 🐴💦
✨ Don’t miss our social media competition!
If you`re heading to any Horse Events competitions this season, snap a pic of your horse enjoying ReFuel or in our selfie board as demonstrated by Meg, post it on your socials, tag us and use the hashtags:
#refuelwithpurefeed #purefeedhorseevents
You`ll be in with a chance of winning a bundle worth up to £200, including a Pure Feed saddle pad you can’t get anywhere else!
📍 See you at the stand and good luck!
#thepurefeedcompany #purefeed #horseevents #elphickeventponies #poweredbypurefeed

Who recognises this face? 👀
It was great to see Meg aka @elphick.event.ponies on the Pure Feed stand a few months ago at Swalcliffe, making the most of our selfie board! 📸
We’re now getting ready for Broadway ODE, run by our friends at @horse_event5 – and we’d love to see you there! Come and say hi to the Pure Feed team and grab your FREE sample of ReFuel, our recovery and rehydration mash that’s perfect after a day of competing 🐴💦
✨ Don’t miss our social media competition!
If you`re heading to any Horse Events competitions this season, snap a pic of your horse enjoying ReFuel or in our selfie board as demonstrated by Meg, post it on your socials, tag us and use the hashtags:
#refuelwithpurefeed #purefeedhorseevents
You`ll be in with a chance of winning a bundle worth up to £200, including a Pure Feed saddle pad you can’t get anywhere else!
📍 See you at the stand and good luck!
#thepurefeedcompany #purefeed #horseevents #elphickeventponies #poweredbypurefeed
...
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
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Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
FAQs
All of our feeds, except Pure Performance, are suitable for laminitics. These feeds are formulated with low sugar and starch levels, which are crucial in managing laminitis. High sugar and starch intake can cause insulin spikes, leading to increased laminitic risk. Let’s take a look at each of our products from the complete range that is safe for laminitic horses:
Our Pure Balance, Pure Fibre Balance and Pure Easy are all suitable to feed to a horse or pony that may have previously had laminitis, or horses that have other conditions that require them to have a low sugar and starch diet. They are all fibre based and contain no molasses or wholegrain cereals. The combined sugar and starch level is 10% or less in these feeds, apart from our Pure Balance. Our Pure Balance has a slightly higher combined sugar and starch content, however it has a much smaller feeding rate so still only provides a small amount. They are all low calorie and will ensure that your horse is getting all the essential daily nutrients that they require, including vitamins and minerals. This is especially important for horses that have a history of laminitis for example and who may be on a restricted diet. Our Pure Working also has a combined sugar and starch level of 10%. The higher oil content of the Pure Working makes it suitable to feed to a horse that needs a low starch diet, due to laminitis for example, but that is also underweight and needs to gain some condition. Using oil in the feed helps to provide the horse with extra calories, in a safe way. Our Veteran range consists of our Pure Veteran Mix and Pure Veteran Pellets. Both of these feeds are suitable to feed to older horses that have previously had laminitis or other similar conditions that require them to have a low sugar and starch diet.
Pure Veteran Pellets are suitable for horses with dental issues or difficulty chewing. The pellets can be easily soaked to form a soft mash, making them much easier to eat for horses with compromised teeth. The formula is high in fibre, which is beneficial for digestion and maintaining a healthy gut, and is also low in sugar and starch, making it a safe option for older horses or those with specific dietary needs.
Easy to chew, easy to love. Shop Pure Veteran Pellets today for gentle veteran feeding.
Yes, all of our complete feeds are fortified with essential vitamins and minerals; they contain a balancer, gut balancer, biotin, and salt. This means that each of our complete feeds provides everything your horse needs in just one bag. The inclusion of these key ingredients ensures your horse receives balanced nutrition for overall health, hoof support, digestive function, and electrolyte balance, all in a single, easy-to-feed product.
For horses that tie up, any of our feeds are suitable, except for Pure Performance. We recommend feeding Pure Refuel alongside the base feed to provide additional support, including electrolytes, selenium, and other important nutrients that aid in muscle function and recovery. This combination helps to replenish what’s lost during exercise, promoting optimal muscle health and reducing the risk of tying up
Support muscle health and hydration. Shop Pure ReFuel today for low-starch, high-fibre nutrition with balanced electrolytes to prevent tying up and promote recovery.
Yes, we recommend soaking Pure Veteran Pellets to create a soft, palatable mash, especially for older horses with dental issues or difficulty chewing. Soaking also enhances digestibility and hydration.
While Pure Veteran Pellets don’t include any specific ingredients for joint support, they are pack full of omega 3 fatty acids, and anti-oxidants, both of which help support senior horses maintain comfort and movement!