Pure Balance
£32.22
Made in the UK
Pour la version française, cliquez ici
Voor Nederlands, klik hier
Pure Balance is scientifically formulated to provide all the essential nutrients your horse needs everyday, without unnecessary calories or fillers. With a balanced mix of vitamins, minerals, probiotics, and biotin, it supports digestion, hoof quality, and overall wellbeing…read more
Each bag contains
- Vitamins – supports metabolism and immunity
- Minerals – supports whole body repair
- Prebiotics – nourish beneficial gut bacteria
- Probiotics – support digestion
- Biotin – promotes hoof and skin quality
- Salt – balances electrolytes and hydation
Description
Pure Balance is designed to give your horse the full spectrum of vitamins and minerals, as well as amino acids, prebiotics and probiotics. This brings a whole host of health benefits including promoting hoof and bone growth, supporting the immune system, promotion of gut micro flora and helping overall wellbeing.
Linseed in the formulation encourages a healthy coat condition and shine, so Pure Balance will help your horse look and feel great. It is free from molasses and wholegrain cereals which makes it suitable for laminitics. Typically, we suggest this feed for horses at rest, on a calorie-controlled diet and good doers. If you like to make up your own feeds, you can also use this as the balancer to ensure your horse still gets the optimum levels of vitamins and minerals.
Pure Balance is the foundation of our range, being the base for all other feeds. It is concentrated and comes in small pellets which means the recommended feeding rate is low. Therefore, one bag lasts a long time – for a 500kg horse, 1 bag will last a month - making it a cost-effective and fuss-free solution for keeping your horse happy.
Feeding rate:
100g per 100kg body weight per day.
Pure Balance is available in a 15kg bag.
Nutritional Analysis
| Digestible Energy | 10.5MJ/kg | Vitamin B2 | 116mg/kg | Copper | 200 mg/kg |
| Protein | 23% | Vitamin B6 | 103mg/kg | Manganese | 300mg/kg |
| Oil | 5.5% | Vitamin B12 | 0.5mg/kg | Zinc | 400mg/kg |
| Fibre | 12% | Vitamin C | 80mg/kg | Selenium | 2.1mg/kg |
| Starch | 7% | Vitamin D3 | 10,000iu/kg | Iodine | 3mg/kg |
| Naturally occurring sugar | 3% | Vitamin E | 2,000 iu/kg | Salt | 1% |
| Calcium | 3% | Vitamin K | 20mg/kg | Lysine | 27.7g/kg |
| Phosphorus | 1% | Folic Acid | 122mg/kg | Methionine | 3.9g/kg |
| Magnesium | 8.7g/kg | Biotin | 30mg/kg | ||
| Vitamin A | 65,000iu/kg | Niacin | 165mg/kg | ||
| Vitamin B1 | 135mg/kg | Naturally occurring Iron | 176mg/kg |
Ingredients
Composition:
- Wheatfeed
- Sunflower ext.
- Dark Distiller Grains
- Vitamins & Minerals
- Unmolassed Sugarbeet
- Oatfeed Pellets
- Micronised Linseed
- Di-calcium Phosphate
- Limestone
- Salt
- Yeast Product (Diamond V ‘XP’)
- Vistacell Yeast
- Lysine
Additives:
Vitamins: Vitamin A 3a672a retinyl acetate 60000 iu/kg, Vitamin D3 3a671 cholecalciferol 10000 iu/kg, Vitamin E 3a700 all rac alpha tocopherol: 2005 mg/kg.
Compounds of trace elements: Copper 200 mg/kg from Copper (II) Sulphate Pentahydrate (3b405), Zinc 396 mg/kg from Zinc Oxide (3b603), Iodine 2.99 mg/kg from Calcium Iodate (3b202), Selenium 2.25 mg/kg from Sodium Selenite (3b801), Manganese 308 mg/kg from Manganese (II) Oxide (3b502).
Amino acids: L-Lysine (3c322) 20.3g/kg, DL-Methionine (3c301) 5g/kg.
Zootechnical additives: Gut Flora stabilisers: Saccharomyces cerevisiae MUCL39885 (4b1710) 37.5 billion CFU/kg.
Free from:
- Molasses
- Wholegrain Cereals
- Alfalfa
- Nutritionally Improved Straw (NIS)
- Soya
A complementary feed for horses. For equine use only, do not feed to sheep.
Shipping
Delivery to Mainland UK is free for orders of 15 bags and over (except in some postal areas). There is a delivery charge for orders less than 15 bags. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.
LOVED BY MANY
Scientifically Balanced Nutrition for Optimal Health
The ultimate solution for horses needing a calorie-controlled diet. Pure Balance provides complete nutrition, supporting overall health, coat condition, and vitality while maintaining optimal weight and digestive health.
Naturally Sourced, Planet-Friendly Feeding
At the Pure Feed Company, sustainability and natural, clean feeding go hand in hand. Our feeds are made with high-quality, wholesome ingredients, free from artificial additives, to support your horse, naturally. We prioritise responsibly sourced materials and eco-friendly packaging, ensuring our products are as kind to the planet as they are to your horse.
Every Bag, Every Batch - Guaranteed Quality
We are proud to be both NOPS and UFAS certified, ensuring the highest standards of quality and safety in our products. The BETA NOPS (Naturally Occurring Prohibited Substances) certification guarantees that our feeds are carefully formulated and tested to minimise the risk of contamination, making them suitable for competition horses. Our UFAS (Universal Feed Assurance Scheme) certification means that we follow strict manufacturing processes, ensuring full traceability and consistency in every bag. These accreditations reflect our commitment to providing reliable nutrition that horse owners can trust.
What people say
SCIENCE + NUTRITION = RESULTS
Created by Science
Meticulously formulated by equine scientists, each product is the result of scientific research.
Premium Nutrition
We only use high-quality ingredients and a focus on high fibre natural feeds.
World Class Results
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
Hundreds of people love our feeds
Sugar & Starch in Your Horse’s Diet 🍏🌾
Sugar and starch provide energy, but too much can disrupt digestion, increase excitability, and raise the risk of ulcers, laminitis, and metabolic issues. Horses are designed to thrive on fibre, which offers slow-release energy without the spikes! ⚖️
Most horses do best on a low-starch, high-fibre diet, while performance horses may need controlled starch for quick energy. Balance is key! 💡
Need advice? Drop us a message! 💬
#thepurefeedcompany #purefeed #equinenutrition
Sugar & Starch in Your Horse’s Diet 🍏🌾
Sugar and starch provide energy, but too much can disrupt digestion, increase excitability, and raise the risk of ulcers, laminitis, and metabolic issues. Horses are designed to thrive on fibre, which offers slow-release energy without the spikes! ⚖️
Most horses do best on a low-starch, high-fibre diet, while performance horses may need controlled starch for quick energy. Balance is key! 💡
Need advice? Drop us a message! 💬
#thepurefeedcompany #purefeed #equinenutrition
The Pure Feed Team had a brilliant weekend at @horse_event5 Swalcliffe ODE and would like to say a huge well done to all the competitors, as well as the winners of the Pure Feed sections! A special shout-out to Sam Holland with Platinum Cavalier, who won the Pure Feed 90cm, and Isabella Owers with Chill, who took the Pure Feed 100cm title🏆
It was fantastic to meet so many of our current Pure Feeders and chat with lots of new faces too, answering all your feed questions and helping you find the perfect plan for your horses.
Next stop: Elmwood in May ➡️ we can’t wait to see you there! 🐎
P.S. If you picked up a ReFuel sample from us at Horse Events, don’t forget to enter our competition! 📸 Post a picture of your horse enjoying ReFuel at Horse Events, tag us, and use the hashtags #refuelwithpurefeed and #purefeedhorseevents to be in with a chance of winning a bundle worth up to £200 - including our legendary, money-can’t-buy Pure Feed saddle pad. Good luck! 🍀
#poweredbypurefeed #purefeed #thepurefeedcompany
The Pure Feed Team had a brilliant weekend at @horse_event5 Swalcliffe ODE and would like to say a huge well done to all the competitors, as well as the winners of the Pure Feed sections! A special shout-out to Sam Holland with Platinum Cavalier, who won the Pure Feed 90cm, and Isabella Owers with Chill, who took the Pure Feed 100cm title🏆
It was fantastic to meet so many of our current Pure Feeders and chat with lots of new faces too, answering all your feed questions and helping you find the perfect plan for your horses.
Next stop: Elmwood in May ➡️ we can’t wait to see you there! 🐎
P.S. If you picked up a ReFuel sample from us at Horse Events, don’t forget to enter our competition! 📸 Post a picture of your horse enjoying ReFuel at Horse Events, tag us, and use the hashtags #refuelwithpurefeed and #purefeedhorseevents to be in with a chance of winning a bundle worth up to £200 - including our legendary, money-can’t-buy Pure Feed saddle pad. Good luck! 🍀
#poweredbypurefeed #purefeed #thepurefeedcompany
Pure Feed’s Top Travelling Tips:
1️⃣ Pre-Travel Feeding
30 mins before travelling, provide a small bowl of feed - stick to familiar feeds to keep stomach acid in check. We recommend Pure Meadow Mash ....
2️⃣ Hydration is Key
Make sure your horse has access to fresh water throughout the journey.
Use Pure Refuel for hydration without upsetting the stomach!
3️⃣ Be Careful with Electrolytes
Did you know that electrolytes can irritate the stomach? We recommend feeding ReFuel to provide a soothing blend of electolytes
4️⃣ Post-Travel Feeding
🎥 - @joelsebhart & Sahara on route to Barbury Horse Trials
#poweredbypurefeed #thepurefeedcompany #purefeed #travellinghorses #
Pure Feed’s Top Travelling Tips:
1️⃣ Pre-Travel Feeding
30 mins before travelling, provide a small bowl of feed - stick to familiar feeds to keep stomach acid in check. We recommend Pure Meadow Mash ....
2️⃣ Hydration is Key
Make sure your horse has access to fresh water throughout the journey.
Use Pure Refuel for hydration without upsetting the stomach!
3️⃣ Be Careful with Electrolytes
Did you know that electrolytes can irritate the stomach? We recommend feeding ReFuel to provide a soothing blend of electolytes
4️⃣ Post-Travel Feeding
🎥 - @joelsebhart & Sahara on route to Barbury Horse Trials
#poweredbypurefeed #thepurefeedcompany #purefeed #travellinghorses #
Laminitis: What You Need to Know🚨
Laminitis is painful & serious - but understanding the causes can help prevent it! 🐴⚠️
🔸 Diet - High sugar/starch = insulin spikes & laminar damage.
🔸 Metabolic disorders - EMS & PPID increase laminitis risk.
🔸 Hard surfaces - Repetitive concussion can trigger mechanical laminitis.
🔸 Inflammation - Colic, infections, or illness can cause toxic laminitis.
🔸 Obesity - Excess fat = higher insulin resistance.
💡 How to Reduce the Risk
✔️ Low-starch, high-fibre diet (all Pure Feeds are low in sugar and starch ✅)
✔️ Limit grazing-spring & autumn grass = high sugar!
✔️ Encourage movement-even light work improves insulin sensitivity.
✔️ Keep weight in check—a low-calorie balancer like Pure Balance helps.
Comment `DIET PLAN` to be sent a link to a personalised diet plan, taking into account your horse`s needs including metabolic conditions such as laminitis 💬
#thepurefeedcompany #purefeed #laminitis
Laminitis: What You Need to Know🚨
Laminitis is painful & serious - but understanding the causes can help prevent it! 🐴⚠️
🔸 Diet - High sugar/starch = insulin spikes & laminar damage.
🔸 Metabolic disorders - EMS & PPID increase laminitis risk.
🔸 Hard surfaces - Repetitive concussion can trigger mechanical laminitis.
🔸 Inflammation - Colic, infections, or illness can cause toxic laminitis.
🔸 Obesity - Excess fat = higher insulin resistance.
💡 How to Reduce the Risk
✔️ Low-starch, high-fibre diet (all Pure Feeds are low in sugar and starch ✅)
✔️ Limit grazing-spring & autumn grass = high sugar!
✔️ Encourage movement-even light work improves insulin sensitivity.
✔️ Keep weight in check—a low-calorie balancer like Pure Balance helps.
Comment `DIET PLAN` to be sent a link to a personalised diet plan, taking into account your horse`s needs including metabolic conditions such as laminitis 💬
#thepurefeedcompany #purefeed #laminitis
Spotted at @horse_event5 👀
Meet Posie 👋
Posie is an ex race horse, who is fed on Pure condition mix. With a career change Posie now turns her hoof to a bit of everything and here she is at her first ever event, at the @swalcliffeparkequestrian @horse_event5 training ODE.
The Pure Feed team are excited to be back at Swalcliffe tomorrow & Sunday to answer any nutrition questions and provide each competitor with a complimentary recovery mash! Come by the stand, say hello and claim your ReFuel sample 🍒
See you there!
🎥 - @ruthpotterpr
🐎 - @hazelantonia.stepney
#thepurefeedcompany #purefeed #poweredbypurefeed
Spotted at @horse_event5 👀
Meet Posie 👋
Posie is an ex race horse, who is fed on Pure condition mix. With a career change Posie now turns her hoof to a bit of everything and here she is at her first ever event, at the @swalcliffeparkequestrian @horse_event5 training ODE.
The Pure Feed team are excited to be back at Swalcliffe tomorrow & Sunday to answer any nutrition questions and provide each competitor with a complimentary recovery mash! Come by the stand, say hello and claim your ReFuel sample 🍒
See you there!
🎥 - @ruthpotterpr
🐎 - @hazelantonia.stepney
#thepurefeedcompany #purefeed #poweredbypurefeed
I think we can all agree, we are obsessed with @montieventing ‘s Joey 🤩
#throwback to our content day with Pure Feed brand ambassador, Millie Juleff. With a fantastic start to the season already, we are all excited to see where Millie goes 💪
Her string of horses are all #poweredbypurefeed 🩵
#thepurefeedcompany #purefeed #eventer #eventing #showjumping
I think we can all agree, we are obsessed with @montieventing ‘s Joey 🤩
#throwback to our content day with Pure Feed brand ambassador, Millie Juleff. With a fantastic start to the season already, we are all excited to see where Millie goes 💪
Her string of horses are all #poweredbypurefeed 🩵
#thepurefeedcompany #purefeed #eventer #eventing #showjumping
A Pure Easy transformation with Isla aka @ID.Eventing 💚 Swipe for the before!
Just look at that Pure Feed shine coming through on Olive ✨
A big thank you to Isla for taking the time to get in touch and sharing this with us. If you have seen great results from feeding Pure Feed, we`d love to hear from you!
Let us know what you think of Pure Feed via DM, email or leave us a review on Trust Pilot.
#thepurefeedcompany #purefeed #purestud #equinenutrition #pureeasy
A Pure Easy transformation with Isla aka @ID.Eventing 💚 Swipe for the before!
Just look at that Pure Feed shine coming through on Olive ✨
A big thank you to Isla for taking the time to get in touch and sharing this with us. If you have seen great results from feeding Pure Feed, we`d love to hear from you!
Let us know what you think of Pure Feed via DM, email or leave us a review on Trust Pilot.
#thepurefeedcompany #purefeed #purestud #equinenutrition #pureeasy
Is Grass Safe for Laminitis-Prone Horses? 🌱
Not all grass is equal! Sugar levels (NSCs) change depending on time, season & temperature 🌡️
Gazing times explained:
☀️ Morning (before 10 AM) - Safer ✅ (NSC levels lower overnight).
🔆 Midday-Afternoon - High risk 🚨 (Sun = NSC spike!).
🌙 Evening/Night - Varies 🤔 (Cold temps = sugar accumulation).
🚨 Spring & Autumn = Peak Risk! 🚨
Fast-growing spring grass + stressed autumn pasture = laminitis danger zone.
💡 Minimise Risk
✅ Turn out early morning before NSC levels rise.
✅ Use a grazing muzzle-reduces intake without full restriction.
✅ Feed low-NSC forage (soaked hay is a great option!).
✅ Balance the diet with low-sugar, high-fibre feeds (like Pure Feed!)
Need more help? Stress not! We are on hand to help, get in touch
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #laminitis
Is Grass Safe for Laminitis-Prone Horses? 🌱
Not all grass is equal! Sugar levels (NSCs) change depending on time, season & temperature 🌡️
Gazing times explained:
☀️ Morning (before 10 AM) - Safer ✅ (NSC levels lower overnight).
🔆 Midday-Afternoon - High risk 🚨 (Sun = NSC spike!).
🌙 Evening/Night - Varies 🤔 (Cold temps = sugar accumulation).
🚨 Spring & Autumn = Peak Risk! 🚨
Fast-growing spring grass + stressed autumn pasture = laminitis danger zone.
💡 Minimise Risk
✅ Turn out early morning before NSC levels rise.
✅ Use a grazing muzzle-reduces intake without full restriction.
✅ Feed low-NSC forage (soaked hay is a great option!).
✅ Balance the diet with low-sugar, high-fibre feeds (like Pure Feed!)
Need more help? Stress not! We are on hand to help, get in touch
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #laminitis
Meet Megan & Willie 👋
@megan_devonport
As Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.
For more help and advice about navigating equine nutrition, get in touch with our team.
#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking
Meet Megan & Willie 👋
@megan_devonport
As Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.
For more help and advice about navigating equine nutrition, get in touch with our team.
#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking
We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster
📞 +44 1460 712123
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed
We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster
📞 +44 1460 712123
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed
Laminitis-Safe Feeds: What’s Best for Your Horse?
Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!
❌ No cereals, no molasses, no unnecessary starch!
Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.
🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.
📖 Not sure what to choose? Try our free diet plan! 🔗 link in bio!
#thepurefeedcompany #purefeed
Laminitis-Safe Feeds: What’s Best for Your Horse?
Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!
❌ No cereals, no molasses, no unnecessary starch!
Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.
🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.
📖 Not sure what to choose? Try our free diet plan! 🔗 link in bio!
#thepurefeedcompany #purefeed
Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #excitingtimesahead
Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #excitingtimesahead
Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
… all included in Pure ReFuel!
Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒
#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash
Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
… all included in Pure ReFuel!
Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒
#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash
🐴 How Horses Use Sugar & Starch for Energy
Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:
🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.
⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.
⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.
📸 - @equiellis
🐴 How Horses Use Sugar & Starch for Energy
Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:
🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.
⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.
⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.
📸 - @equiellis
Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵
Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.
Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333
#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove
Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵
Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.
Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333
#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove
💚 Pure Easy 💚
Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.
🔬 Scientifically Formulated for Total Nutrition:
➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt
🚫 Free From:
Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.
With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.
Do you feed Pure Easy? Let us know in the comments below! 👇
#thepurefeedcompany #purefeed #pureeasy
💚 Pure Easy 💚
Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.
🔬 Scientifically Formulated for Total Nutrition:
➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt
🚫 Free From:
Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.
With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.
Do you feed Pure Easy? Let us know in the comments below! 👇
#thepurefeedcompany #purefeed #pureeasy
Did you known the entire Pure Feed range is free from molasses? 💪
Why is this important?
❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.
🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).
💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.
🦷 Better for Teeth – Excess sugar can contribute to dental issues.
Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵
#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove
Did you known the entire Pure Feed range is free from molasses? 💪
Why is this important?
❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.
🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).
💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.
🦷 Better for Teeth – Excess sugar can contribute to dental issues.
Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵
#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove
Laminitis is more than just sore feet-it’s a serious condition affecting the sensitive laminae inside the hoof. But did you know there are different types, each with a unique cause? 👇
🧬 1️⃣ Metabolic Laminitis (Most Common)
🔎 Too much insulin weakens the laminae, increasing damage risk.
Triggered by hormonal imbalances like:
✅ EMS – Often seen in overweight horses with insulin resistance
✅ Cushing’s (PPID) – Common in older horses with a curly coat & muscle loss
🔥 2️⃣ Inflammatory Laminitis
🔎 Too much insulin weakens the laminae, increasing damage risk.
Caused by gut disturbances & illness, such as:
✅ Colic or infections releasing toxins into the bloodstream
✅ Cereal overload, upsetting gut bacteria & triggering inflammation
⏳ 3️⃣ Mechanical Laminitis
🔎 Excess pressure restricts blood flow, weakening the laminae. Occurs when hooves bear too much weight, due to:
✅ Injury, forcing weight onto one limb
✅ Poor hoof balance or hard surfaces
💡 Prevention Starts with Nutrition!
A low sugar, low starch, high fibre diet helps stabilise insulin, reduce inflammation & support gut health. Our laminitis-safe feeds provide balanced nutrition - without cereals or molasses!
📖 Need help? Try our FREE diet plan that you can find on our website!
#thepurefeedcompany #purefeed #allyoufeedislove #laminitis #laminitisawareness
Laminitis is more than just sore feet-it’s a serious condition affecting the sensitive laminae inside the hoof. But did you know there are different types, each with a unique cause? 👇
🧬 1️⃣ Metabolic Laminitis (Most Common)
🔎 Too much insulin weakens the laminae, increasing damage risk.
Triggered by hormonal imbalances like:
✅ EMS – Often seen in overweight horses with insulin resistance
✅ Cushing’s (PPID) – Common in older horses with a curly coat & muscle loss
🔥 2️⃣ Inflammatory Laminitis
🔎 Too much insulin weakens the laminae, increasing damage risk.
Caused by gut disturbances & illness, such as:
✅ Colic or infections releasing toxins into the bloodstream
✅ Cereal overload, upsetting gut bacteria & triggering inflammation
⏳ 3️⃣ Mechanical Laminitis
🔎 Excess pressure restricts blood flow, weakening the laminae. Occurs when hooves bear too much weight, due to:
✅ Injury, forcing weight onto one limb
✅ Poor hoof balance or hard surfaces
💡 Prevention Starts with Nutrition!
A low sugar, low starch, high fibre diet helps stabilise insulin, reduce inflammation & support gut health. Our laminitis-safe feeds provide balanced nutrition - without cereals or molasses!
📖 Need help? Try our FREE diet plan that you can find on our website!
#thepurefeedcompany #purefeed #allyoufeedislove #laminitis #laminitisawareness
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We are proud to say that all of our feeds are produced here in the UK
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