AMBASSADORS
Our Brand Ambassadors
Our brand ambassadors are passionate equestrians who trust Pure Feed to keep their horses performing at their best. From top-level competitors to dedicated riders, they rely on our high-quality nutrition to support their horses’ health, energy, and well-being. Get to know the talented individuals who choose Pure Feed and discover how it helps them achieve success in and out of the arena.
Meg Elphick
Feeds used: Fibre Balance and Easy, ReFuel after events.
Meg has worked with The Pure Feed Company since 2018 and events at grassroots level with her team of ponies. She has competed at the prestigious Badminton Grassroots championships multiple times, finishing 3rd place in 2023 with Jam! With years of experience in the equestrian world, Meg’s dedication to providing the best care for her horses aligns perfectly with Pure Feed’s commitment to natural, high-quality nutrition. Her expertise, enthusiasm, and genuine love for horses make her an invaluable member of the Pure Feed family.
Amy Inglis
Feeds used: Working and Condition Mix depending on energy levels required, Stud to youngstock.
Amy Inglis is a top British showjumper, known for her talent, dedication, and strong partnerships with her horses. A member of Great Britain’s World Class Performance Programme and a Rolex Young Riders Academy graduate, she made her CSI5* debut at just 22. Amy balances competing, producing young horses, and coaching. Amy trusts Pure Feed to keep her horses performing at their best, feeding Pure Condition Mix and Pure Working for her competition horses, while her young horses, broodmares, and foals thrive on Pure Stud.
Jonty Evans
Feeds used: Condition Mix day to day, and Performance before competitions
Jonty is an eventer turned para dressage rider who competes his main horse Art alongside coaching and hosting clinics. Art is fed Condition Mix day to day, and switches onto Performance before any big competitions or training days. Jonty first met Art when he was driving home from an event and came to the rescue of a broken-down horse box. He offered to take the stranded gelding back to his yard and he never left!
Sophie Hunt
Feeds used: Fibre Balance and Easy, ReFuel after training.
Sophie competes internationally at Junior level dressage. Pure Feed has proven to be the perfect fit for Camilla, Sophie’s 6-year-old ulcer prone mare. Pure Fibre Balance provides the gentle, natural nutrition Camilla needs to stay perform her best.
Violet Hawkins
Feeds used: Easy, with the addition of Working before shows
Violet, a talented 14-year-old international dressage rider, has proudly represented The Pure Feed Company as a brand ambassador since November 2023. Competing with her two ponies, Paddy and Tom, Violet brings a remarkable level of skill and dedication. As a rising star in the dressage world, Violet works hard to ensure her ponies look and feel their best, she feeds Pure Easy day-to-day, and switches to Pure Working before any big competitions to help with the ponies’ energy levels.
Ellis Grierson
Feeds used: Fibre Balance and Easy, ReFuel after events.
Ellis competes at Working Hunter, affiliated showjumping, dressage and eventing! The most recent addition to her team is Lottie, who arrived with Ellis on loan in March 2024. Ellis says “Lottie arrived very tucked up and her owners had warned she dropped weight easily as she is quite a highly strung girl – and boy oh boy they weren’t lying! She had mainly had a cube-based diet before so when we tried to put her straight on to Pure Condition she wouldn’t eat it, but by adding the Condition cubes to it all of a sudden won her over. Now she is back to just eating the Pure Condition Mix and she’s going the best she’s ever felt, and her owners couldn’t believe how well she looked as normally she drops weight in peak showing season due to the excitement and stress of it all!”
Megan Devonport
Feeds used: Working, with ReFuel after competing
Megan has been a valued member of the team since she first trialled the feed at the start of 2024. It was vital to Megan that any feed she used was non-heating and kind to her ulcer prone gelding Cooley Hawk’s gut. After we reached out to discuss a potential partnership, Megan trialled Pure Working and after just 1 month was already blown away by the difference in her horses! Megan events Cooley Hawk at Novice level, while skilfully producing her young mare Cali, she exemplifies dedication and passion in the sport, and we are so proud to have her as part of the team here at Pure Feed.
Joel Hart
Feeds used: Performance, Condition Mix, Pure Linseed and ReFuel after training and events.
Joel Hart is a talented young event rider making his mark on the sport. At just 22, he has already secured multiple top-five finishes at Intermediate/CCI2* and is part of the British Equestrian Young Professionals Programme 24/25. With big ambitions for 2025, he aims to step up to CCI3* with Sahara while carefully producing his exciting young horse, Zelda, for the future. To keep his horses performing at their best, Joel fuels them with Pure Performance Mix, Pure Condition Mix, Linseed, and Refuel, ensuring they have the energy and recovery support needed for competition.
Maisie Allsop
Maisie Allsop is a talented young show jumper with an impressive record already to her name. She has competed at the London International Horse Show and HOYS, and in 2024 was crowned National 148 Champion. Now moving into seniors, Maisie is continuing to build on her success as she takes the next step in her career.
Erin McCoy
Feeds used: Veteran Pellets and ReFuel after training.
Erin is an international dressage rider from Ireland who competes with her gelding, Thomas. Thomas is fed on Pure Veteran Pellets, enjoying warm mashes before training and ReFuel after work and competitions. Erin takes care to keep his diet consistent, even when travelling abroad. She always plaits him herself before tests – a quiet moment they both enjoy. With Pure Feed providing reliable nutrition, Thomas stays well-fuelled and ready for the demands of competition and travel.
Georgina Vaughan
Feeds used: Balance and Linseed to the good doers and Condition Pellets over ride weekends. ReFuel at competitions.
Georgina Vaughn is a dedicated equine vet and one of the UK’s leading endurance riders. Recently placing 3rd in the 152km CEI2* 70+(2) at Fontainebleau, France, on Vlacq Zilal, she continues to make her mark on the international endurance scene. With a strong veterinary background, Georgina has used Pure Feed for years, appreciating its science-led approach – fueling horses with oil instead of cereals while keeping sugar and starch levels low to support sustained performance and wellbeing.
Millie Juleff
Feeds used: Condition Mix, Condition Pellets, and ReFuel.
Millie Juleff is a talented young event rider from Cornwall. With ambitions to reach the top of British Eventing, she dreams of one day competing at Badminton 5*. Millie recently took on the exciting ride of Pencos Crown Jewel from Ros Canter, adding to her string of talented horses. To keep her team feeling their best, she follows her vet’s recommendation of a low-sugar, low-starch diet, feeding a combination of Pure Condition Mix, Condition Pellets, and Pure Refuel daily.
Phoebe Sydenham
Feeds used: Fibre Balance, Condition Mix, Easy, ReFuel after events.
Phoebe Sydenham began her equestrian journey by rescuing Hattie, a pony with EMS, sparking a passion for giving horses a second chance. Now with a growing string of horses, Phoebe enjoys doing a bit of everything – from eventing and showjumping to fun rides and even the occasional game of polo. A natural in front of the camera, she has a love for media and interviewing- if you were at Badminton 2024, you might have even caught her chatting with fellow Pure Feed rider Meg!
Lily Chandler
Feeds used: Easy and Condition Mix, ReFuel after competing.
Lily Chandler is a showjumping rider with ambitions of competing in the Bronze League, backed by a strong string of horses, including Polly and Eric. Starting out as a social media influencer, she has successfully turned her passion into a career, running a thriving schooling livery yard. With a variety of horses coming through her stables, Lily loves how easy Pure Feed is to adjust based on each horse’s needs. The low sugar content ensures it’s suitable for all, making it her go-to choice for keeping her team in top condition.
Aimee Swinton-Clark
Feeds used: Fibre Balance and Easy, ReFuel after events.
With a busy yard to manage, Aimee needs a feed that’s simple, effective, and reliable – which is why she’s been feeding Pure Feed since 2019. The all-in-one formula not only saves valuable time but also ensures her horses get everything they need to perform at their best. Whether she’s out competing or schooling at home, Aimme trusts Pure Feed to provide the right balance of nutrition without the hassle of multiple supplements and feeds.
Madi Haerr
Feeds used: Fibre Balance and Easy, ReFuel after competitions.
Madi Haerr is an international dressage rider representing Great Britain, recently shortlisted for the 2024 Pony European Championships and winning at Wellington CDI with over 70%. With a background in eventing and showjumping, Madi brings versatility to her dressage journey, having also competed for Wales at the Home Nations. She fuels her horses with Pure Feed, trusting its balanced, fibre-first approach to support their performance, condition, and longevity.
Morgan Haerr
Feeds used: Condition Pellets, and Condition Mix, ReFuel after competing.
Morgan Haer is an international dressage rider competing at FEI Young Rider levels. A British Dressage National Academy athlete, she has been selected to represent Great Britain at Hickstead CDI and in Belgium, marking exciting milestones in her career. Morgan balances a strong and growing string of horses, including her powerhouse 18.3hh partner, Boss. She trusts Pure Feed to fuel her team, keeping them feeling and performing at their best with balanced nutrition that supports strength, stamina, and progression up the levels.
Sarah Stewart
Feeds used: Working and ReFuel after training hard.
Sarah Stewart is a dedicated rider, coach, and livery yard owner with a passion for horse welfare at the heart of everything she does. A popular BD Level 3 coach and BHSI since 2000, Sarah has helped riders of all levels unlock their horses’ potential, from grassroots competitors to international eventers and showjumpers. Running a busy yard means she needs a feed she can trust, which is why she turned to Pure Feed – seeking a natural option free from mould inhibitors and hidden chemicals. She believes in feeding horses as naturally as possible and loves how Pure Feed supports her horses’ wellbeing while keeping feeding simple and effective.
Kate Tarrant
Feeds used: Condition Mix, Performance Mix and Easy. Plus all her horses love Refuel after training!
Kate Tarrant is a professional event rider who runs Littleton Manor Equestrian Centre in Reigate, Surrey. With aspirations to reach the pinnacle of three-day eventing, she has built a strong string of horses, supported by internationally renowned trainers and world-class facilities. Her achievements include winning the Novice Owner Rider Championships, qualifying for the Festival of Eventing at Gatcombe, and being long-listed for the British Rural Riders Team.
Caroline Hunt
Feeds used: Easy.
Caroline is a BHSII-qualified dressage rider and trainer who has competed up to Inter I at Premier League. She produced her horse Little Lewis from a yearling to Inter I and won the 2022 BD Elementary National Championship with her mare Freya.
She trains riders from grassroots to Grand Prix, with students achieving success at National and International level. Caroline trains her daughter Sophie, a successful junior international rider.
Apply to become a Brand Ambassador!
Are you passionate about equine nutrition and the well-being of horses? Do you believe in the benefits of natural feeding and want to share this with the equestrian community? If so, we’d love to hear from you!
For any questions or additional information, please contact us at info@purefeed.com or 01458 333 333.
BECOME AN AMBASSADOR
Why Join Our Team?
As a Pure Feed Brand Ambassador, you’ll be a part of our mission to promote the highest standards in equine nutrition, as well as enjoying exclusive benefits including year-round nutritional support, exclusive discounts and growth opportunities. At Pure Feed we pride ourselves on being a close knit, supportive team who uses and believes in their own products.
WHAT IT TAKES
What Are We Looking For?
We are seeking enthusiastic individuals who first and foremost have a passion for horses and offering the highest level of care. We only work with true advocates of the brand, and therefore offer a month’s trial to any potential Brand Ambassadors to ensure they trust and believe in our products before promoting them. We look for Brand Ambassadors with strong social media presences, with active, loyal followers, as well as high-quality, engaging content. All of our Brand Ambassadors are committed and reliable, and consistently represent Pure Feed in a positive and professional manner.
Thousands of people love our feeds
#Throwback to an amazing day at the Pony Tales Annual Charity Day in support of World Horse Welfare 🩵
We were so proud to be part of an event that raised an incredible £10,252 for such an important cause! 🙌
A huge thank you to everyone who came along - we hope you all had a wonderful time.
@horsecharity @ponytalesdorset
#purefeed #thepurefeedcompany #ponytalesdorset #equinenutrition #allyoufeedislove
#Throwback to an amazing day at the Pony Tales Annual Charity Day in support of World Horse Welfare 🩵
We were so proud to be part of an event that raised an incredible £10,252 for such an important cause! 🙌
A huge thank you to everyone who came along - we hope you all had a wonderful time.
@horsecharity @ponytalesdorset
#purefeed #thepurefeedcompany #ponytalesdorset #equinenutrition #allyoufeedislove
Spotting the Signs of Cushing`s early? 👀
The clinical signs of PPID develop gradually, and in the early stages they can be easily overlooked. Understanding what to look for allows for earlier intervention, which improves long-term management.
Common clinical signs include:
🩵 Changes in coat – A longer, often curly coat that doesn’t shed fully in summer (hirsutism) is a hallmark sign, but early PPID can cause a subtle delay in shedding rather than a dramatic coat change.
🩵 Abnormal fat distribution – Fat pads may develop above the eyes, along the crest of the neck, or over the tailhead, while muscle loss occurs over the topline.
🩵 Lethargy and reduced performance – Horses may seem less willing to work or tire more quickly.
🩵 Increased thirst and urination – Linked to hormonal disruption affecting water balance.
🩵 Recurrent infections – Poor immune regulation means wounds heal more slowly and skin, respiratory, or hoof infections may occur more often.
🩵 Laminitis – One of the most serious complications. Even mild or recurring bouts warrant investigation for PPID, especially in older horses.
If you notice one or more of these signs, particularly in an older horse, speak to your vet about testing ACTH levels. Early diagnosis allows for medical treatment (such as pergolide) combined with dietary adjustments to better control symptoms.
As for diet, the Pure Feed range is suitable for horses with PPID (excluding Performance). We have a feed for you. To find the right one, fill out a FREE Personalised diet plan today and our nutrition team will email you an in-depth diet plan for your horse - available on the Pure Feed website 💻
#thepurefeedcompany #purefeed #dietplan #equinenutrition
Spotting the Signs of Cushing`s early? 👀
The clinical signs of PPID develop gradually, and in the early stages they can be easily overlooked. Understanding what to look for allows for earlier intervention, which improves long-term management.
Common clinical signs include:
🩵 Changes in coat – A longer, often curly coat that doesn’t shed fully in summer (hirsutism) is a hallmark sign, but early PPID can cause a subtle delay in shedding rather than a dramatic coat change.
🩵 Abnormal fat distribution – Fat pads may develop above the eyes, along the crest of the neck, or over the tailhead, while muscle loss occurs over the topline.
🩵 Lethargy and reduced performance – Horses may seem less willing to work or tire more quickly.
🩵 Increased thirst and urination – Linked to hormonal disruption affecting water balance.
🩵 Recurrent infections – Poor immune regulation means wounds heal more slowly and skin, respiratory, or hoof infections may occur more often.
🩵 Laminitis – One of the most serious complications. Even mild or recurring bouts warrant investigation for PPID, especially in older horses.
If you notice one or more of these signs, particularly in an older horse, speak to your vet about testing ACTH levels. Early diagnosis allows for medical treatment (such as pergolide) combined with dietary adjustments to better control symptoms.
As for diet, the Pure Feed range is suitable for horses with PPID (excluding Performance). We have a feed for you. To find the right one, fill out a FREE Personalised diet plan today and our nutrition team will email you an in-depth diet plan for your horse - available on the Pure Feed website 💻
#thepurefeedcompany #purefeed #dietplan #equinenutrition
Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?
1️⃣As a hay replacer for horses with dental issues
2️⃣ When pasture or hay quality is poor
3️⃣ For horses prone to laminitis
4️⃣ To encourage drinking and improve hydration
5️⃣ When travelling long distances
💻Learn more about Meadow Mash on our website – link in bio.
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash
Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?
1️⃣As a hay replacer for horses with dental issues
2️⃣ When pasture or hay quality is poor
3️⃣ For horses prone to laminitis
4️⃣ To encourage drinking and improve hydration
5️⃣ When travelling long distances
💻Learn more about Meadow Mash on our website – link in bio.
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash
Is your horse struggling with hay?
Forage should be the foundation of every diet, but sometimes hay alone isn’t enough. That’s where a hay replacer like Pure Meadow Mash comes in.
Signs your horse may need a hay replacer:
➡️ Difficulty chewing or quidding
➡️ Losing weight despite hay access
➡️ Refusing or eating hay very slowly
➡️ Poor hay quality or availability
➡️ Laminitis or metabolic concerns
A hay replacer isn’t just a “last resort”, it’s a proactive way to ensure your horse meets their fibre needs when chewing ability, forage quality, or medical considerations make traditional hay less suitable.
💡 Meadow Mash provides soft, easy-to-chew fibre, supports digestion, boosts hydration, and is gentle on sensitive horses.
📍 Want to try it? Use our interactive stockist map on our website to find Meadow Mash near you!
#thepurefeedcompany #purefeed #meadowmash #equinenutrition #forage
Is your horse struggling with hay?
Forage should be the foundation of every diet, but sometimes hay alone isn’t enough. That’s where a hay replacer like Pure Meadow Mash comes in.
Signs your horse may need a hay replacer:
➡️ Difficulty chewing or quidding
➡️ Losing weight despite hay access
➡️ Refusing or eating hay very slowly
➡️ Poor hay quality or availability
➡️ Laminitis or metabolic concerns
A hay replacer isn’t just a “last resort”, it’s a proactive way to ensure your horse meets their fibre needs when chewing ability, forage quality, or medical considerations make traditional hay less suitable.
💡 Meadow Mash provides soft, easy-to-chew fibre, supports digestion, boosts hydration, and is gentle on sensitive horses.
📍 Want to try it? Use our interactive stockist map on our website to find Meadow Mash near you!
#thepurefeedcompany #purefeed #meadowmash #equinenutrition #forage
Meet Ellis also known as @equiellis 👋
Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.
Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
Meet Ellis also known as @equiellis 👋
Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.
Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
"We love Pure Feed, the only feed keeping Lenny`s gut happy, it has been a life changer"
We absolutely love hearing feedback like this! 🙌
A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!
Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.
👉 Tap the link in our bio to request yours today!
Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬
#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition
"We love Pure Feed, the only feed keeping Lenny`s gut happy, it has been a life changer"
We absolutely love hearing feedback like this! 🙌
A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!
Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.
👉 Tap the link in our bio to request yours today!
Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬
#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition
At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.
Why?
🔬 Because soya isn`t for every horse. While it`s a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.
💡We`ve reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya
🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.
From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.
✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.
Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!
#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree
At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.
Why?
🔬 Because soya isn`t for every horse. While it`s a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.
💡We`ve reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya
🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.
From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.
✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.
Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!
#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree
You asked "How do I restrict my horse’s grazing?" and we`re here to help! 🌱
When grass sugars spike: during a heatwave, cold snap, flush of new growth, or if your horse could live on fresh air, restricting grazing is essential for those prone to laminitis, EMS, Cushing’s, or weight gain.
But here’s the catch… it’s not just about less time in the field ⏳. To do it right, you need to understand both grass physiology and equine digestion.
Here’s what the science says:
1️⃣ Strip grazing / track systems - Manage area, not just time. Horses can eat up to 50% of daily intake in just 3 - 4 hours of open grazing!
2️⃣ Time-restricted grazing (with caution) - Night turnout can lower sugar intake, but weather, temperature & grass type matter.
3️⃣ Grazing muzzles - Can cut intake by 75 - 85% when used correctly.
4️⃣ Low-NSC forage - Use soaked hay with a known profile, and don’t forget the nutrients.
💡 Why it matters: Less grass = less protein, copper, zinc, selenium, vitamin E, and more. Without replacing these, you risk:
➡️ Poor hoof growth
➡️ Dull coat
➡️ Muscle loss
➡️ Low mood or energy
✅ That’s where a balancer comes in - filling those micronutrient gaps without adding sugar or unnecessary calories. At Pure Feed, all our complete feeds and standalone balancer options are designed with this in mind: low-NSC, cereal-free, and high in bioavailable vitamins, minerals and amino acids.
Want to know exactly what your horse needs? Get your FREE personalised diet plan today, link in bio 🙌
#purefeed #equinenutrition #thepurefeedcompany #allyoufeedislove #EMS #laminitis #restrictedgrazing #horsehealth #feedinghorses
You asked "How do I restrict my horse’s grazing?" and we`re here to help! 🌱
When grass sugars spike: during a heatwave, cold snap, flush of new growth, or if your horse could live on fresh air, restricting grazing is essential for those prone to laminitis, EMS, Cushing’s, or weight gain.
But here’s the catch… it’s not just about less time in the field ⏳. To do it right, you need to understand both grass physiology and equine digestion.
Here’s what the science says:
1️⃣ Strip grazing / track systems - Manage area, not just time. Horses can eat up to 50% of daily intake in just 3 - 4 hours of open grazing!
2️⃣ Time-restricted grazing (with caution) - Night turnout can lower sugar intake, but weather, temperature & grass type matter.
3️⃣ Grazing muzzles - Can cut intake by 75 - 85% when used correctly.
4️⃣ Low-NSC forage - Use soaked hay with a known profile, and don’t forget the nutrients.
💡 Why it matters: Less grass = less protein, copper, zinc, selenium, vitamin E, and more. Without replacing these, you risk:
➡️ Poor hoof growth
➡️ Dull coat
➡️ Muscle loss
➡️ Low mood or energy
✅ That’s where a balancer comes in - filling those micronutrient gaps without adding sugar or unnecessary calories. At Pure Feed, all our complete feeds and standalone balancer options are designed with this in mind: low-NSC, cereal-free, and high in bioavailable vitamins, minerals and amino acids.
Want to know exactly what your horse needs? Get your FREE personalised diet plan today, link in bio 🙌
#purefeed #equinenutrition #thepurefeedcompany #allyoufeedislove #EMS #laminitis #restrictedgrazing #horsehealth #feedinghorses
A big shout out to our 70cm competitors from @horse_event5 Broadway ODE 🎉
🥇Gabi Wilton-Baker & NPS MIA
🥈 Kathy Emery & Rocky
🥉 Sue Clothier & Patch
A huge thank you to all of the volunteers who made the weekend possible and we can’t wait to see you all at the next 🙌
Liked the ReFuel sample and want to know more? Head on over to our website 🍒 or ask us a question in the comments ⤵️
#thepurefeedcompany #purefeed #refuel #horseevents
A big shout out to our 70cm competitors from @horse_event5 Broadway ODE 🎉
🥇Gabi Wilton-Baker & NPS MIA
🥈 Kathy Emery & Rocky
🥉 Sue Clothier & Patch
A huge thank you to all of the volunteers who made the weekend possible and we can’t wait to see you all at the next 🙌
Liked the ReFuel sample and want to know more? Head on over to our website 🍒 or ask us a question in the comments ⤵️
#thepurefeedcompany #purefeed #refuel #horseevents
"My horse lives out 24/7, they`re a good doer, why would I bother feeding a balancer?"
It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷
Not quite.
While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.
UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.
✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forage
All in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.
📍Find your local stockist through the interactive map on our website. It`s simple, type in your postcode and our map will do the rest!
#thepurefeedcompany #purefeed #purebalance #allyoufeedislove
"My horse lives out 24/7, they`re a good doer, why would I bother feeding a balancer?"
It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷
Not quite.
While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.
UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.
✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forage
All in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.
📍Find your local stockist through the interactive map on our website. It`s simple, type in your postcode and our map will do the rest!
#thepurefeedcompany #purefeed #purebalance #allyoufeedislove
☀️ August Bank Holiday Weekend Update ☀️
The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.
If it’s something urgent, please email info@purefeed.com 📧
Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦
That`s all from us and we hope you have a lovely bank holiday!
Let us know in the comments what you are doing with your horse on Monday ⬇️
#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday
☀️ August Bank Holiday Weekend Update ☀️
The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.
If it’s something urgent, please email info@purefeed.com 📧
Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦
That`s all from us and we hope you have a lovely bank holiday!
Let us know in the comments what you are doing with your horse on Monday ⬇️
#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday
🌟 Exciting News! 🌟
We are thrilled to welcome Maisie Allsop to the Pure Feed family as our newest Brand Ambassador @maisiemae.eq
At just 16 years old, Maisie has already made a significant impact in the world of show jumping. She’s ridden at the London International Horse Show, HOYS and was the National 148 Champ in 2024!
Now, Maisie is about to begin her journey into seniors, the Pure Feed team are excited to support her journey and look forward to the incredible achievements ahead.
Please join us in welcoming Maisie to the team! 🩵
#thepurefeedcompany #purefeed #allyoufeedislove #brandambassador #poweredbypurefeed
🌟 Exciting News! 🌟
We are thrilled to welcome Maisie Allsop to the Pure Feed family as our newest Brand Ambassador @maisiemae.eq
At just 16 years old, Maisie has already made a significant impact in the world of show jumping. She’s ridden at the London International Horse Show, HOYS and was the National 148 Champ in 2024!
Now, Maisie is about to begin her journey into seniors, the Pure Feed team are excited to support her journey and look forward to the incredible achievements ahead.
Please join us in welcoming Maisie to the team! 🩵
#thepurefeedcompany #purefeed #allyoufeedislove #brandambassador #poweredbypurefeed
#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️
Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵
To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents
Don’t panic, there’s still time to enter.
Good luck! 🍀
#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️
Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵
To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents
Don’t panic, there’s still time to enter.
Good luck! 🍀
🌱 Why do nutrient levels in grass change?
It’s not just about what you see, it’s what’s inside that counts!
Factors like sunlight, temperature, rainfall, and time of day all affect the sugar, protein, and fibre content in your field. That means your horse’s intake can vary hugely depending on the season or even the weather that week.
🐴 Spring and autumn = higher sugars
☀️ Summer = slower growth, lower fibre
🌧️ Wet conditions = faster growth, but diluted nutrients
Understanding these changes helps you balance your horse’s diet more accurately 💪
That’s why feeding a balancer is key, it tops up essential vitamins, minerals, and amino acids your horse might be missing. Our premium balancer is included in every mix, so your horse gets everything they need in one simple feed.
Not sure what’s right for your horse? Get a FREE personalised diet plan from our expert team of nutritionist via the link in bio 📲
#thepurefeedcompany #purefeed #equinenutrition
Have you noticed your grass affecting your horse`s energy or weight?👇
🌱 Why do nutrient levels in grass change?
It’s not just about what you see, it’s what’s inside that counts!
Factors like sunlight, temperature, rainfall, and time of day all affect the sugar, protein, and fibre content in your field. That means your horse’s intake can vary hugely depending on the season or even the weather that week.
🐴 Spring and autumn = higher sugars
☀️ Summer = slower growth, lower fibre
🌧️ Wet conditions = faster growth, but diluted nutrients
Understanding these changes helps you balance your horse’s diet more accurately 💪
That’s why feeding a balancer is key, it tops up essential vitamins, minerals, and amino acids your horse might be missing. Our premium balancer is included in every mix, so your horse gets everything they need in one simple feed.
Not sure what’s right for your horse? Get a FREE personalised diet plan from our expert team of nutritionist via the link in bio 📲
#thepurefeedcompany #purefeed #equinenutrition
Have you noticed your grass affecting your horse`s energy or weight?👇
The team are having a great time in the sun at @horse_event5 Broadway ODE ☀️
Ruth and Liv are on hand to provide feed advice, answer any questions you may have and to give out complimentary samples of ReFuel, our recovery and rehydration mash 🍒
You can find them next to the showjumping 📍
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #horseevents
The team are having a great time in the sun at @horse_event5 Broadway ODE ☀️
Ruth and Liv are on hand to provide feed advice, answer any questions you may have and to give out complimentary samples of ReFuel, our recovery and rehydration mash 🍒
You can find them next to the showjumping 📍
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #horseevents
Struggling with weight gain, poor condition, or fussy eating? 🤔
Stop wasting time (and money) guessing what your horse needs. Fill out our FREE diet plan form and get a tailored feeding plan from our expert nutritionists - so you can see real results, faster.
Click the link in our bio or head on over to the Pure Feed website 💻
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
🎥 - @blossett_pr @lily.equestrian
Struggling with weight gain, poor condition, or fussy eating? 🤔
Stop wasting time (and money) guessing what your horse needs. Fill out our FREE diet plan form and get a tailored feeding plan from our expert nutritionists - so you can see real results, faster.
Click the link in our bio or head on over to the Pure Feed website 💻
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
🎥 - @blossett_pr @lily.equestrian
🌱 Looks can be deceiving…
During UK heatwaves, your horse’s grazing might look green and healthy, but at the cellular level, it’s a very different story and it could be putting their health at risk.
☀️ What happens in a heatwave?
- Grass stops growing, so sugars (NSCs) build up, especially in the afternoon.
- This can push sugar + starch levels well above 15%, increasing laminitis risk.
- Meanwhile, essential nutrients drop.
🔍 The hidden problem:
- Minerals: Magnesium, zinc, copper & selenium decline.
- Vitamin E & Omega-3s: Sensitive to heat stress, especially in horses in work or with metabolic issues.
- Protein: Quality falls, affecting topline, repair & hooves.
- Fibre: Less digestible, so energy extraction drops.
💡 Why it matters:
Your horse may be over-consuming sugars while missing vital nutrients, leading to:
❌ Hoof & coat issues
❌ Poor muscle tone
❌ Behaviour changes
❌ Higher laminitis risk
✅ Pure Balance provides the missing link. A concentrated source of vitamins, minerals, amino acids, and digestive support with no added sugar or starch. It’s also included in every mix in the Pure Feed range, so you can be confident your horse’s diet is always balanced, no matter the grass quality. Whether your horse is on full turnout or restricted grazing, adding a balancer is essential in periods of forage imbalance, like heatwaves, drought, or spring flushes.
📋 Want to know exactly what your horse needs right now? Fill in our free diet plan form and get personalised advice from our expert nutritionists (link in bio)
#purefeed #equinenutrition #thepurefeedcompany
🌱 Looks can be deceiving…
During UK heatwaves, your horse’s grazing might look green and healthy, but at the cellular level, it’s a very different story and it could be putting their health at risk.
☀️ What happens in a heatwave?
- Grass stops growing, so sugars (NSCs) build up, especially in the afternoon.
- This can push sugar + starch levels well above 15%, increasing laminitis risk.
- Meanwhile, essential nutrients drop.
🔍 The hidden problem:
- Minerals: Magnesium, zinc, copper & selenium decline.
- Vitamin E & Omega-3s: Sensitive to heat stress, especially in horses in work or with metabolic issues.
- Protein: Quality falls, affecting topline, repair & hooves.
- Fibre: Less digestible, so energy extraction drops.
💡 Why it matters:
Your horse may be over-consuming sugars while missing vital nutrients, leading to:
❌ Hoof & coat issues
❌ Poor muscle tone
❌ Behaviour changes
❌ Higher laminitis risk
✅ Pure Balance provides the missing link. A concentrated source of vitamins, minerals, amino acids, and digestive support with no added sugar or starch. It’s also included in every mix in the Pure Feed range, so you can be confident your horse’s diet is always balanced, no matter the grass quality. Whether your horse is on full turnout or restricted grazing, adding a balancer is essential in periods of forage imbalance, like heatwaves, drought, or spring flushes.
📋 Want to know exactly what your horse needs right now? Fill in our free diet plan form and get personalised advice from our expert nutritionists (link in bio)
#purefeed #equinenutrition #thepurefeedcompany
We were delighted to catch up with @equiellis at the National Pony Society Summer Championships with her boys, Nico & Dandy 🩵
ReFuel is the perfect choice for native ponies as it is low in sugar and starch, making it suitable for horses and ponies with metabolic conditions such as EMS, laminitis, PPID & equine gastric ulcer syndrome.
For more information have a look at our website! 💻
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
We were delighted to catch up with @equiellis at the National Pony Society Summer Championships with her boys, Nico & Dandy 🩵
ReFuel is the perfect choice for native ponies as it is low in sugar and starch, making it suitable for horses and ponies with metabolic conditions such as EMS, laminitis, PPID & equine gastric ulcer syndrome.
For more information have a look at our website! 💻
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition