AMBASSADORS
Our Brand Ambassadors
Our brand ambassadors are passionate equestrians who trust Pure Feed to keep their horses performing at their best. From top-level competitors to dedicated riders, they rely on our high-quality nutrition to support their horses’ health, energy, and well-being. Get to know the talented individuals who choose Pure Feed and discover how it helps them achieve success in and out of the arena.
Meg Elphick
Feeds used: Fibre Balance and Easy, ReFuel after events.
Meg has worked with The Pure Feed Company since 2018 and events at grassroots level with her team of ponies. She has competed at the prestigious Badminton Grassroots championships multiple times, finishing 3rd place in 2023 with Jam! With years of experience in the equestrian world, Meg’s dedication to providing the best care for her horses aligns perfectly with Pure Feed’s commitment to natural, high-quality nutrition. Her expertise, enthusiasm, and genuine love for horses make her an invaluable member of the Pure Feed family.
Amy Inglis
Feeds used: Working and Condition Mix depending on energy levels required, Stud to youngstock.
Amy Inglis is a top British showjumper, known for her talent, dedication, and strong partnerships with her horses. A member of Great Britain’s World Class Performance Programme and a Rolex Young Riders Academy graduate, she made her CSI5* debut at just 22. Amy balances competing, producing young horses, and coaching. Amy trusts Pure Feed to keep her horses performing at their best, feeding Pure Condition Mix and Pure Working for her competition horses, while her young horses, broodmares, and foals thrive on Pure Stud.
Jonty Evans
Feeds used: Condition Mix day to day, and Performance before competitions
Jonty is an eventer turned para dressage rider who competes his main horse Art alongside coaching and hosting clinics. Art is fed Condition Mix day to day, and switches onto Performance before any big competitions or training days. Jonty first met Art when he was driving home from an event and came to the rescue of a broken-down horse box. He offered to take the stranded gelding back to his yard and he never left!
Lily Chandler
Feeds used: Easy and Condition Mix, with ReFuel after training.
Lily is a talented showjumping rider who works with a range of horses, from youngsters starting their careers to experienced competition horses. She’s passionate about building horses up thoughtfully and correctly, with a strong emphasis on fitness and performance. Lily’s busy competition schedule makes the simplicity of Pure Feed’s complete feeds a perfect fit for her yard.
Ella Richardson
Feeds used: Working, Condition Mix and Refuel after events and training.
Ella is an event rider with big ambitions, who will be riding at Badminton Grassroots Championships in 2026. She’s passionate about giving her horses the best foundation possible, both in their work and nutrition. Pure Feed supports Ella’s horses with a natural, all-in-one approach that fits seamlessly into her routine.
Bella Stevens
Feeds used: Condition Mix day to day, and Performance before competitions
Bella is an accomplished event rider competing up to 2*, with an impressive track record that includes previous appearances at Badminton Grassroots. She’s dedicated to producing her horses with care and precision, always striving for excellence in training and competition. Bella uses Pure Feed to provide her team with the nutrients they need to thrive while keeping feeding simple and effective.
Sophie Hunt
Feeds used: Fibre Balance and Easy, ReFuel after training.
Sophie competes internationally at Junior level dressage. Pure Feed has proven to be the perfect fit for Camilla, Sophie’s 6-year-old ulcer prone mare. Pure Fibre Balance provides the gentle, natural nutrition Camilla needs to stay perform her best.
Violet Hawkins
Feeds used: Easy, with the addition of Working before shows
Violet, a talented 14-year-old international dressage rider, has proudly represented The Pure Feed Company as a brand ambassador since November 2023. Competing with her two ponies, Paddy and Tom, Violet brings a remarkable level of skill and dedication. As a rising star in the dressage world, Violet works hard to ensure her ponies look and feel their best, she feeds Pure Easy day-to-day, and switches to Pure Working before any big competitions to help with the ponies’ energy levels.
Ellis Grierson
Feeds used: Fibre Balance and Easy, ReFuel after events.
Ellis competes at Working Hunter, affiliated showjumping, dressage and eventing! The most recent addition to her team is Lottie, who arrived with Ellis on loan in March 2024. Ellis says “Lottie arrived very tucked up and her owners had warned she dropped weight easily as she is quite a highly strung girl – and boy oh boy they weren’t lying! She had mainly had a cube-based diet before so when we tried to put her straight on to Pure Condition she wouldn’t eat it, but by adding the Condition cubes to it all of a sudden won her over. Now she is back to just eating the Pure Condition Mix and she’s going the best she’s ever felt, and her owners couldn’t believe how well she looked as normally she drops weight in peak showing season due to the excitement and stress of it all!”
Megan Devonport
Feeds used: Working, with ReFuel after competing
Megan has been a valued member of the team since she first trialled the feed at the start of 2024. It was vital to Megan that any feed she used was non-heating and kind to her ulcer prone gelding Cooley Hawk’s gut. After we reached out to discuss a potential partnership, Megan trialled Pure Working and after just 1 month was already blown away by the difference in her horses! Megan events Cooley Hawk at Novice level, while skilfully producing her young mare Cali, she exemplifies dedication and passion in the sport, and we are so proud to have her as part of the team here at Pure Feed.
Joel Hart
Feeds used: Performance, Condition Mix, Pure Linseed and ReFuel after training and events.
Joel Hart is a talented young event rider making his mark on the sport. At just 22, he has already secured multiple top-five finishes at Intermediate/CCI2* and is part of the British Equestrian Young Professionals Programme 24/25. With big ambitions for 2025, he aims to step up to CCI3* with Sahara while carefully producing his exciting young horse, Zelda, for the future. To keep his horses performing at their best, Joel fuels them with Pure Performance Mix, Pure Condition Mix, Linseed, and Refuel, ensuring they have the energy and recovery support needed for competition.
Maisie Allsop
Maisie Allsop is a talented young show jumper with an impressive record already to her name. She has competed at the London International Horse Show and HOYS, and in 2024 was crowned National 148 Champion. Now moving into seniors, Maisie is continuing to build on her success as she takes the next step in her career.
Erin McCoy
Feeds used: Veteran Pellets and ReFuel after training.
Erin is an international dressage rider from Ireland who competes with her gelding, Thomas. Thomas is fed on Pure Veteran Pellets, enjoying warm mashes before training and ReFuel after work and competitions. Erin takes care to keep his diet consistent, even when travelling abroad. She always plaits him herself before tests – a quiet moment they both enjoy. With Pure Feed providing reliable nutrition, Thomas stays well-fuelled and ready for the demands of competition and travel.
Georgina Vaughan
Feeds used: Balance and Linseed to the good doers and Condition Pellets over ride weekends. ReFuel at competitions.
Georgina Vaughn is a dedicated equine vet and one of the UK’s leading endurance riders. Recently placing 3rd in the 152km CEI2* 70+(2) at Fontainebleau, France, on Vlacq Zilal, she continues to make her mark on the international endurance scene. With a strong veterinary background, Georgina has used Pure Feed for years, appreciating its science-led approach – fueling horses with oil instead of cereals while keeping sugar and starch levels low to support sustained performance and wellbeing.
Millie Juleff
Feeds used: Condition Mix, Condition Pellets, and ReFuel.
Millie Juleff is a talented young event rider from Cornwall. With ambitions to reach the top of British Eventing, she dreams of one day competing at Badminton 5*. Millie recently took on the exciting ride of Pencos Crown Jewel from Ros Canter, adding to her string of talented horses. To keep her team feeling their best, she follows her vet’s recommendation of a low-sugar, low-starch diet, feeding a combination of Pure Condition Mix, Condition Pellets, and Pure Refuel daily.
Phoebe Sydenham
Feeds used: Fibre Balance, Condition Mix, Easy, ReFuel after events.
Phoebe Sydenham began her equestrian journey by rescuing Hattie, a pony with EMS, sparking a passion for giving horses a second chance. Now with a growing string of horses, Phoebe enjoys doing a bit of everything – from eventing and showjumping to fun rides and even the occasional game of polo. A natural in front of the camera, she has a love for media and interviewing- if you were at Badminton 2024, you might have even caught her chatting with fellow Pure Feed rider Meg!
Sarah Stewart
Feeds used: Working and ReFuel after training hard.
Sarah Stewart is a dedicated rider, coach, and livery yard owner with a passion for nutrition and welfare. A popular BD Level 3 coach and BHSI since 2000, Sarah has helped riders of all levels unlock their horses’ potential, from grassroots competitors to international eventers and showjumpers. Running a busy yard means she needs a feed she can trust, which is why she turned to Pure Feed – seeking a natural option free from mould inhibitors and hidden chemicals. She believes in feeding horses as naturally as possible and loves how Pure Feed supports her horses’ wellbeing while keeping feeding simple and effective.
Aimee Swinton-Clark
Feeds used: Fibre Balance and Easy, ReFuel after events.
With a busy yard to manage, Aimee needs a feed that’s simple, effective, and reliable – which is why she’s been feeding Pure Feed since 2019. The all-in-one formula not only saves valuable time but also ensures her horses get everything they need to perform at their best. Whether she’s out competing or schooling at home, Aimme trusts Pure Feed to provide the right balance of nutrition without the hassle of multiple supplements and feeds.
Kate Tarrant
Feeds used: Condition Mix, Performance Mix and Easy. Plus all her horses love Refuel after training!
Kate Tarrant is a professional event rider who runs Littleton Manor Equestrian Centre in Reigate, Surrey. With aspirations to reach the pinnacle of three-day eventing, she has built a strong string of horses, supported by internationally renowned trainers and world-class facilities. Her achievements include winning the Novice Owner Rider Championships, qualifying for the Festival of Eventing at Gatcombe, and being long-listed for the British Rural Riders Team.
Caroline Hunt
Feeds used: Easy.
Caroline is a BHSII-qualified dressage rider and trainer who has competed up to Inter I at Premier League. She produced her horse Little Lewis from a yearling to Inter I and won the 2022 BD Elementary National Championship with her mare Freya.
She trains riders from grassroots to Grand Prix, with students achieving success at National and International level. Caroline trains her daughter Sophie, a successful junior international rider.
Apply to become a Brand Ambassador!
Are you passionate about equine nutrition and the well-being of horses? Do you believe in the benefits of natural feeding and want to share this with the equestrian community? If so, we’d love to hear from you!
For any questions or additional information, please contact us at info@purefeed.com or 01458 333 333.
BECOME AN AMBASSADOR
Why Join Our Team?
As a Pure Feed Brand Ambassador, you’ll be a part of our mission to promote the highest standards in equine nutrition, as well as enjoying exclusive benefits including year-round nutritional support, exclusive discounts and growth opportunities. At Pure Feed we pride ourselves on being a close knit, supportive team who uses and believes in their own products.
WHAT IT TAKES
What Are We Looking For?
We are seeking enthusiastic individuals who first and foremost have a passion for horses and offering the highest level of care. We only work with true advocates of the brand, and therefore offer a month’s trial to any potential Brand Ambassadors to ensure they trust and believe in our products before promoting them. We look for Brand Ambassadors with strong social media presences, with active, loyal followers, as well as high-quality, engaging content. All of our Brand Ambassadors are committed and reliable, and consistently represent Pure Feed in a positive and professional manner.
Thousands of people love our feeds
Feeding shouldn’t feel like a full-time job. ⏱️
With Pure Feed, everything your horse needs is already in the bag 👉 balancer, fibre, vitamins, minerals, slow-release energy = all sorted.
Just scoop ➜ feed ➜ get on with the fun stuff 🩵
Want a simpler winter routine?
Free diet plans in our bio.
Feeding shouldn’t feel like a full-time job. ⏱️
With Pure Feed, everything your horse needs is already in the bag 👉 balancer, fibre, vitamins, minerals, slow-release energy = all sorted.
Just scoop ➜ feed ➜ get on with the fun stuff 🩵
Want a simpler winter routine?
Free diet plans in our bio.
Here at Pure Feed, we use unmolassed sugar beet for one reason: it works. 🌱✨
This super-fibre gives your horse cool energy, better digestion, and natural condition, plus is naturally low in sugar and starch. No spikes, no fizz, just smart nutrition that supports every horse, every day.
High fibre ✔️
Naturally digestible ✔️
Gut-friendly ✔️
Performance you can feel ✔️
Link in bio to explore the full range 🩵
Here at Pure Feed, we use unmolassed sugar beet for one reason: it works. 🌱✨
This super-fibre gives your horse cool energy, better digestion, and natural condition, plus is naturally low in sugar and starch. No spikes, no fizz, just smart nutrition that supports every horse, every day.
High fibre ✔️
Naturally digestible ✔️
Gut-friendly ✔️
Performance you can feel ✔️
Link in bio to explore the full range 🩵
The festive break is over, and we’re back! 🎉 Our office is open and ready to help you kick off the new year on the right hoof!
Give us a call: 01458 333333
Email: info@purefeed.com
Or simply send us a DM - we’d love to hear from you!
The festive break is over, and we’re back! 🎉 Our office is open and ready to help you kick off the new year on the right hoof!
Give us a call: 01458 333333
Email: info@purefeed.com
Or simply send us a DM - we’d love to hear from you!
Hello 2026! 🎉
A new year is the perfect moment to reset your horse’s routine, review their diet, and make sure they’re getting exactly what they need for the season ahead.
Whether your goals are condition, performance, weight control, or simply keeping things consistent through winter, the Pure Feed range is designed to make feeding easier; complete, molasses free, high fibre, and built around slow-release energy.
If you want help planning your horse’s nutrition for the year ahead, try our free personalised diet plan to start 2026 on the right hoof 😉
👉 https://www.purefeed.com/free-personalised-diet-plan/
Hello 2026! 🎉
A new year is the perfect moment to reset your horse’s routine, review their diet, and make sure they’re getting exactly what they need for the season ahead.
Whether your goals are condition, performance, weight control, or simply keeping things consistent through winter, the Pure Feed range is designed to make feeding easier; complete, molasses free, high fibre, and built around slow-release energy.
If you want help planning your horse’s nutrition for the year ahead, try our free personalised diet plan to start 2026 on the right hoof 😉
👉 https://www.purefeed.com/free-personalised-diet-plan/
As we wrap up 2025, we just want to say a huge thank you to our Pure Feed community; every horse, every owner, every yard that’s chosen to feed the fibre-first way this year.
From good doers to performance horses, golden oldies to cheeky youngsters, you’ve trusted us to keep their diets simple, balanced, and molasses-free… and we couldn’t be more grateful.
Here’s to shiny coats, happy horses, and more Pure-fuelled adventures in 2026 🩵
As we wrap up 2025, we just want to say a huge thank you to our Pure Feed community; every horse, every owner, every yard that’s chosen to feed the fibre-first way this year.
From good doers to performance horses, golden oldies to cheeky youngsters, you’ve trusted us to keep their diets simple, balanced, and molasses-free… and we couldn’t be more grateful.
Here’s to shiny coats, happy horses, and more Pure-fuelled adventures in 2026 🩵
Ready for better results? Start with the right diet.
Get a free, personalised Pure Feed diet plan; fast, expert and tailored to your horse’s goals. Better condition, better performance, better clarity.
Start your plan now via the link in our bio 🩵
Ready for better results? Start with the right diet.
Get a free, personalised Pure Feed diet plan; fast, expert and tailored to your horse’s goals. Better condition, better performance, better clarity.
Start your plan now via the link in our bio 🩵
Even in winter, horses lose essential electrolytes and nutrients through sweat and that can impact hydration, muscle function, and post-exercise recovery.
Pure Refuel is designed to make recovery simple. It provides a balanced combination of electrolytes, amino acids, antioxidants, and pre- and probiotics to support hardworking muscles, hydration, and overall wellbeing after work.
Whether your horse is training, competing, hunting, or hacking, Refuel helps them bounce back effectively.
Recovery made simple 🍒
Even in winter, horses lose essential electrolytes and nutrients through sweat and that can impact hydration, muscle function, and post-exercise recovery.
Pure Refuel is designed to make recovery simple. It provides a balanced combination of electrolytes, amino acids, antioxidants, and pre- and probiotics to support hardworking muscles, hydration, and overall wellbeing after work.
Whether your horse is training, competing, hunting, or hacking, Refuel helps them bounce back effectively.
Recovery made simple 🍒
Wishing all our wonderful customers, horses and supporters a very Happy Christmas! 🎁✨
Thank you for being part of the Pure Feed family this year 🩵
Wishing all our wonderful customers, horses and supporters a very Happy Christmas! 🎁✨
Thank you for being part of the Pure Feed family this year 🩵
We love hearing how Pure Feed is making a difference! Here’s Jemma’s experience with Yogi:
"Honestly, my horses were on another feed for nearly 10 years before I switched them to Pure about a year ago and the difference has been huge. They absolutely love the feed, their coats and condition look incredible, and they just seem so much happier.
Yogi can be really sharp in the winter, but since being on Pure, I haven’t needed to give him a calmer at all! I rave about you guys to anyone who’ll listen!"
- Jemma & Yogi 🩵
We love hearing how Pure Feed is making a difference! Here’s Jemma’s experience with Yogi:
"Honestly, my horses were on another feed for nearly 10 years before I switched them to Pure about a year ago and the difference has been huge. They absolutely love the feed, their coats and condition look incredible, and they just seem so much happier.
Yogi can be really sharp in the winter, but since being on Pure, I haven’t needed to give him a calmer at all! I rave about you guys to anyone who’ll listen!"
- Jemma & Yogi 🩵
Soft, minty and easy to chew, Meadow Mash is perfect for older horses, fussy eaters or those who struggle with long fibres.
The high water content helps keep your horse hydrated and their gut moving, especially when they’re stabled more during wet weather or on box rest.
Fibre and hydration go hand in hand for a normal digestive system, and Meadow Mash provides both in one tasty, easy-to-digest mash 💚
Soft, minty and easy to chew, Meadow Mash is perfect for older horses, fussy eaters or those who struggle with long fibres.
The high water content helps keep your horse hydrated and their gut moving, especially when they’re stabled more during wet weather or on box rest.
Fibre and hydration go hand in hand for a normal digestive system, and Meadow Mash provides both in one tasty, easy-to-digest mash 💚
Did you know Pure Feed is a complete feed?
That means every scoop already includes:
✔️ A full balancer
✔️ Fibre
✔️ Slow-release energy
No need to buy separate balancers, oils, or extra supplements; it’s all already in there!
Simple for you, balanced for your horse, and often far more cost-effective than feeding multiple products. Fibre-first nutrition that saves you money 🩵
Did you know Pure Feed is a complete feed?
That means every scoop already includes:
✔️ A full balancer
✔️ Fibre
✔️ Slow-release energy
No need to buy separate balancers, oils, or extra supplements; it’s all already in there!
Simple for you, balanced for your horse, and often far more cost-effective than feeding multiple products. Fibre-first nutrition that saves you money 🩵
🎄 Office Holiday Hours 🎄
Just a reminder, our office will be closed for the festive period:
🎄 Closed: 20th December - 1st January
🎄 Reopens: 2nd January
If you need help over the holidays, our info@purefeed.com
email will be monitored, and we’ll get back to you as soon as possible.
Looking to top up your feed while we’re away?
Use our stockist map on the website to find your nearest Pure Feed supplier.
From all of us at Pure, wishing you and your horses a happy, safe festive season!
🎄 Office Holiday Hours 🎄
Just a reminder, our office will be closed for the festive period:
🎄 Closed: 20th December - 1st January
🎄 Reopens: 2nd January
If you need help over the holidays, our info@purefeed.com
email will be monitored, and we’ll get back to you as soon as possible.
Looking to top up your feed while we’re away?
Use our stockist map on the website to find your nearest Pure Feed supplier.
From all of us at Pure, wishing you and your horses a happy, safe festive season!
Condition Mix vs Condition Pellets – what’s the difference?
Condition Mix 🌿
Chaff-based complete feed packed with fibre, oils, and nutrients in a natural, forage-style texture. Supports chewing, saliva production, and steady hindgut fermentation — ideal for poor doers who enjoy a chaff-based feed.
Condition Pellets 🟤
All the benefits of the Mix, but in a compact, easy-to-feed pellet. Perfect for fussy eaters or horses that don’t like soaked feed. Fully balanced to support condition, energy, and digestive health — no soaking needed.
Not sure which is best for your horse? Get expert guidance with our free personalised diet plan 👉 link in bio
Condition Mix vs Condition Pellets – what’s the difference?
Condition Mix 🌿
Chaff-based complete feed packed with fibre, oils, and nutrients in a natural, forage-style texture. Supports chewing, saliva production, and steady hindgut fermentation — ideal for poor doers who enjoy a chaff-based feed.
Condition Pellets 🟤
All the benefits of the Mix, but in a compact, easy-to-feed pellet. Perfect for fussy eaters or horses that don’t like soaked feed. Fully balanced to support condition, energy, and digestive health — no soaking needed.
Not sure which is best for your horse? Get expert guidance with our free personalised diet plan 👉 link in bio
Stockley Trading have been trusted Pure Feed stockists for many years, with teams in Littlehampton and Midhurst who hold exceptional technical knowledge of our full range. Whether you need support with condition, energy levels, weight management or specific ingredients, they can guide you to the right feed with confidence!
And of course, while we were at the Littlehampton store, we couldn’t resist topping up on some Pure Treats and a bag of Pure Easy!
Stockley Trading have been trusted Pure Feed stockists for many years, with teams in Littlehampton and Midhurst who hold exceptional technical knowledge of our full range. Whether you need support with condition, energy levels, weight management or specific ingredients, they can guide you to the right feed with confidence!
And of course, while we were at the Littlehampton store, we couldn’t resist topping up on some Pure Treats and a bag of Pure Easy!
Pure Condition Pellets = condition without the fizz 💜
A low sugar, low starch, high fibre formula that builds topline and condition through fibre and oil, not fast-release starch. Ideal for horses that need extra condition but stay sensible.
And the best part? It’s a complete feed, meaning every scoop includes:
✔️ A full balancer
✔️ Fibre
✔️ Slow-release energy
Simple, balanced, and fizz-free.
Pure Condition Pellets = condition without the fizz 💜
A low sugar, low starch, high fibre formula that builds topline and condition through fibre and oil, not fast-release starch. Ideal for horses that need extra condition but stay sensible.
And the best part? It’s a complete feed, meaning every scoop includes:
✔️ A full balancer
✔️ Fibre
✔️ Slow-release energy
Simple, balanced, and fizz-free.
Most winter mornings bring frosty grass ❄️ Pretty, but frosted grass = higher sugar.
For horses prone to laminitis, metabolic issues, or digestive sensitivity, sudden sugary grass can cause gut upset and blood sugar spikes.
Our top tip: serve a bowl of Pure Meadow Mash before turnout!
As a high-fibre, low-sugar hay replacer, Meadow Mash gently fills the gut, helping to:
🌱 Reduce the appetite for frosted grass
🌱 Support stable hindgut fermentation
🌱 Maintain consistent blood glucose levels
🌱 Provide essential fibre without excess starch or sugar
A simple, science-backed way to protect digestion and keep winter feeding consistent.
Most winter mornings bring frosty grass ❄️ Pretty, but frosted grass = higher sugar.
For horses prone to laminitis, metabolic issues, or digestive sensitivity, sudden sugary grass can cause gut upset and blood sugar spikes.
Our top tip: serve a bowl of Pure Meadow Mash before turnout!
As a high-fibre, low-sugar hay replacer, Meadow Mash gently fills the gut, helping to:
🌱 Reduce the appetite for frosted grass
🌱 Support stable hindgut fermentation
🌱 Maintain consistent blood glucose levels
🌱 Provide essential fibre without excess starch or sugar
A simple, science-backed way to protect digestion and keep winter feeding consistent.
🎄 Holiday Hours Reminder! 🎄
Plan ahead for Christmas to make sure your horse doesn’t miss out:
❄️ Last dispatch for online orders: 17th December
❄️ Office open until: 19th December
❄️ Office closed: 20th December - 1st January
❄️ Office reopens: 2nd January
If your needing Pure Feed while we`re closed, remember to check out our stockist map to find the closed stockist to you!
🎄 Holiday Hours Reminder! 🎄
Plan ahead for Christmas to make sure your horse doesn’t miss out:
❄️ Last dispatch for online orders: 17th December
❄️ Office open until: 19th December
❄️ Office closed: 20th December - 1st January
❄️ Office reopens: 2nd January
If your needing Pure Feed while we`re closed, remember to check out our stockist map to find the closed stockist to you!
Did you know the entire Pure Feed range is completely molasses free?
We never rely on sweeteners to make our feeds tasty. Horses naturally prefer fibre-rich ingredients, and our formulations are designed to work with their digestive system, not against it with added sugar.
Many feeds use molasses as a shortcut: it’s cheap, it binds pellets easily, and it guarantees sweetness. But it also increases sugar levels and can make feeds unsuitable for horses with metabolic or digestive sensitivities.
At Pure Feed, we take a different approach.
Our pellets are bound using linseed and we use carefully balanced fibre and oil sources, not molasses. This means:
• Lower sugar and starch levels across the entire range
• Consistent, gut-friendly nutrition
• No artificial sweetness masking poor-quality ingredients
• Suitable for good doers, laminitics, and horses with EMS or digestive sensitivities
Delicious, nutritious, and naturally palatable - that’s the Pure Feed way 🩵
Did you know the entire Pure Feed range is completely molasses free?
We never rely on sweeteners to make our feeds tasty. Horses naturally prefer fibre-rich ingredients, and our formulations are designed to work with their digestive system, not against it with added sugar.
Many feeds use molasses as a shortcut: it’s cheap, it binds pellets easily, and it guarantees sweetness. But it also increases sugar levels and can make feeds unsuitable for horses with metabolic or digestive sensitivities.
At Pure Feed, we take a different approach.
Our pellets are bound using linseed and we use carefully balanced fibre and oil sources, not molasses. This means:
• Lower sugar and starch levels across the entire range
• Consistent, gut-friendly nutrition
• No artificial sweetness masking poor-quality ingredients
• Suitable for good doers, laminitics, and horses with EMS or digestive sensitivities
Delicious, nutritious, and naturally palatable - that’s the Pure Feed way 🩵