FEED ADVICE – HEALTH
Equine Metabolic Syndrome: A Comprehensive Guide
Equine Metabolic Syndrome (EMS) is a complex condition affecting horses and ponies, characterized by insulin dysregulation and an increased risk of laminitis. Insulin dysregulation in EMS leads to abnormal responses to dietary carbohydrates, causing increased insulin secretion and elevated blood glucose levels. This imbalance can result in clinical signs such as obesity, regional fat deposition, infertility, and laminitis.
EMS is often seen in Native breeds such as Welsh, Dartmoor and Shetland ponies, as well as in certain horse breeds like Arabian and Warmbloods. However, it can affect horses of any breed or age.
Key Highlights
EMS involves insulin dysregulation and a high risk of laminitis, especially in ponies and overweight horses.
Risk factors include obesity, breed predisposition, and high-NSC diets (e.g., sugary/starchy feeds).
Signs include a cresty neck, fat pads, and recurrent laminitis.
Management focuses on diet, weight loss, exercise, and vet care to reduce risks and support long-term wellbeing.
Understanding EMS
EMS is an endocrine disorder where horses struggle to regulate the release of insulin. In normal horses, insulin prompts tissue to absorb glucose after a meal. With EMS, fat deposits release hormones that interfere with tissue response to insulin, causing “insulin resistance”. The pancreas increases insulin release to counteract this, resulting in elevated insulin levels after meals and sometimes throughout the day. This mirrors metabolic issues in human type 2 diabetes.
Causes and Risk Factors of Equine Metabolic Syndrome (EMS)
Equine metabolic syndrome (EMS) has various causes and risk factors, including both genetic predisposition and environmental influences. While the exact underlying mechanisms are not fully understood, research suggests that EMS is a multifactorial condition with complex interactions between genetics, diet, and other factors.
Genetic Predisposition
Genetics play a significant role in the development of equine metabolic syndrome (EMS). Certain breeds, such as ponies, donkeys and Arabians, are more susceptible to EMS due to their genetic makeup. These breeds have evolved in harsh environments where resources were limited, leading to a higher efficiency in metabolizing dietary carbohydrates and storing energy.
Within these breeds, there may be individual horses with specific genetic factors that contribute to their inability to respond properly to dietary carbohydrates. These hereditary factors can result in insulin dysregulation and increased risk of developing EMS.
While genetic predisposition is a significant factor, it is essential to note that environmental influences and lifestyle factors also contribute to the development and progression of EMS. Therefore, a holistic approach that considers both genetic and environmental factors is necessary for managing EMS in horses.
Obesity
Obesity in horses can lead to Equine Metabolic Syndrome (EMS) primarily due to its role in promoting insulin resistance. Excess adipose tissue releases inflammatory substances and hormones, which interfere with insulin signalling pathways. This insulin resistance causes cells to become less responsive to insulin, leading to elevated insulin levels as the pancreas compensates. Chronic high insulin levels are a key feature of EMS and contribute to metabolic disturbances such as increased fat deposition.
Dietary Factors
Diets high in easily digestible carbohydrates, such as cereals and rich grass, can overwhelm the horse’s digestive system and lead to spikes in blood glucose levels. This frequent exposure to high-carbohydrate meals can result in insulin resistance over time, as the cells become less responsive to insulin’s signals to take up glucose. Consequently, the pancreas compensates by producing more insulin to regulate blood sugar levels, which can eventually lead to elevated insulin concentrations – a clinical sign of EMS.
Lack of Exercise
The lack of exercise contributes to EMS by reducing insulin sensitivity in horses. Regular physical activity is essential for maintaining insulin sensitivity by promoting glucose uptake into muscles, which helps regulate blood glucose levels effectively. Without adequate exercise, muscles become less responsive to insulin, leading to insulin resistance. This resistance prompts the pancreas to produce more insulin to compensate, eventually resulting in elevated insulin levels—a key characteristic of EMS. Additionally, sedentary horses are more prone to obesity as unused energy from feed is stored as fat, exacerbating insulin resistance and further increasing the risk of EMS.
Recognising clinical signs of EMS
Recognising the clinical signs of EMS is crucial for early diagnosis and effective management. Here are some important symptoms to watch out for:
Management and Prevention Strategies
Exercise Strategies
Exercise plays a crucial role in managing EMS primarily by improving insulin sensitivity and promoting weight loss. Strategies include daily turnout in with controlled grazing, which encourages natural movement and reduces obesity risk. Incorporating regular sessions of walking, trotting, and occasional cantering helps improve cardiovascular fitness and muscle tone without undue stress on joints. Additional activities such as lunging, groundwork, hacking on varied terrain, and in-hand work with obstacles provide mental stimulation, enhance coordination, and promote muscle development. For horses needing low-impact options, swimming offers a beneficial alternative. It’s crucial to monitor each horse’s response, gradually increase exercise intensity to prevent injury.
While medications that improve insulin sensitivity are used in human metabolic syndrome, their efficacy in horses, such as metformin, remains uncertain due to absorption concerns. Various supplements like chromium, magnesium, cinnamon, and chasteberry extract have been suggested for EMS in horses, but current evidence does not support their efficacy, and their use cannot be recommended.
Diagnosis of EMS
Diagnosing EMS typically begins with an assessment based on the appearance of obesity and a history of laminitis. To confirm EMS and assess insulin resistance accurately, testing should be conducted after the horse has fasted and is not in pain or stressed (e.g., during a laminitis episode). Diagnostic methods include:
Dietary Strategies for a Horse with EMS
The key principles for preventing and treating Equine Metabolic Syndrome (EMS) are straightforward: implement dietary restriction and encourage regular exercise. These measures not only promote weight loss but also enhance overall fitness, improving insulin responsiveness.
Dietary Adjustments:
Did you know all of Pure Feed’s low calorie range is suitable for horses with EMS?
Limiting field access, especially during periods of lush growth such as Spring, helps control carbohydrate intake and prevent insulin spikes.
Did you know all of Pure Feeds complete feeds already contain a balancer! So already contain all of the essential nutrients required!
Omega-3 fatty acid supplementation, sourced from fish oil or linseed oil, may further reduce inflammation, improve insulin sensitivity, and enhance cardiovascular function in horses with EMS.
Pure Linseed is a great source of Omega 3 – and a little goes a long way! Check it out here
Managing insulin spikes with strategies like feeding frequent small meals helps promotes stable blood glucose levels, contributing to effective EMS management.
Consider weight loss strategies such as using a grazing muzzle, soaking hay and triple netting to help control obesity.
Conclusion
In conclusion, managing EMS requires a well-rounded approach. Early recognition of clinical symptoms, like obesity and recurrent laminitis is key for timely treatment. Effective management includes providing a low-NSC (non-structural carbohydrate) diet, limiting field access, ensuring a balanced intake of essential nutrients, and supplementing with omega-3 fatty acids. Regular, appropriate exercise enhances insulin sensitivity and aids in weight loss. Consistent monitoring and veterinary guidance are essential to prevent complications like laminitis and to improve the horse’s overall health.
What we recommend for horses with EMS
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Which mash is right for your horse - Meadow Mash or Refuel?
If you’re unsure, you’re not alone. We often get asked: which should I use when?
The short answer? They’re two very different tools, and here’s why it matters.
🥕 Pure Meadow Mash is a high-fibre, low-calorie hay replacer.
It’s ideal for:
➡️ Horses with poor dentition
➡️ Good doers on soaked hay
➡️ Managing hydration in hot weather
➡️ Adding bulk to a balancer-only diet
It’s packed with soaked fibre sources to support gut health and keep horses chewing – but it’s not designed to give energy, replace lost electrolytes or aid recovery.
⚡ Pure Refuel, on the other hand, is a post-exercise recovery mash.
It contains:
🍒 Digestible energy to replenish glycogen stores
🍒 Electrolytes to replace what’s lost in sweat
🍒 Added protein for muscle repair
🍒 A gut balancer and vitamins to support recovery
It’s designed for horses working hard such as those eventing, showjumping, or travelling long distances - who need fast, targeted nutritional support.
➡️ Using the wrong mash can mean you’re missing out on key benefits, or unintentionally feeding calories your horse doesn’t need.
🧪 If you’re not sure which suits your horse best, let’s take out the guesswork.
Let`s chat 💬 Reach out to the Pure Feed team and we can give you some advice to clear away any confusion. Alternatively, fill out a FREE personalised diet plan form (link in bio)
#thepurefeedcompany #purefeed #heatwave #equine #purerefuel #puremeadowmash
Which mash is right for your horse - Meadow Mash or Refuel?
If you’re unsure, you’re not alone. We often get asked: which should I use when?
The short answer? They’re two very different tools, and here’s why it matters.
🥕 Pure Meadow Mash is a high-fibre, low-calorie hay replacer.
It’s ideal for:
➡️ Horses with poor dentition
➡️ Good doers on soaked hay
➡️ Managing hydration in hot weather
➡️ Adding bulk to a balancer-only diet
It’s packed with soaked fibre sources to support gut health and keep horses chewing – but it’s not designed to give energy, replace lost electrolytes or aid recovery.
⚡ Pure Refuel, on the other hand, is a post-exercise recovery mash.
It contains:
🍒 Digestible energy to replenish glycogen stores
🍒 Electrolytes to replace what’s lost in sweat
🍒 Added protein for muscle repair
🍒 A gut balancer and vitamins to support recovery
It’s designed for horses working hard such as those eventing, showjumping, or travelling long distances - who need fast, targeted nutritional support.
➡️ Using the wrong mash can mean you’re missing out on key benefits, or unintentionally feeding calories your horse doesn’t need.
🧪 If you’re not sure which suits your horse best, let’s take out the guesswork.
Let`s chat 💬 Reach out to the Pure Feed team and we can give you some advice to clear away any confusion. Alternatively, fill out a FREE personalised diet plan form (link in bio)
#thepurefeedcompany #purefeed #heatwave #equine #purerefuel #puremeadowmash
Whether you’ve got a xc course to storm around or are going for a leg stretch around the village - the Pure Feed range has something for your horse 🐴
Our range suits good doers, poor doers, breeding stock and veterans! Not to mention horses with metabolic conditions like EMS, equine gastric ulcer syndrome, PPID and more.
If this sounds like what you’re looking for, the first step is a personalised diet plan - available on the Pure Feed website 💻
You fill in a few details about your horse and our team will email you a report, tailored to your horse and their needs - it’s as simple as that! 🩵
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
🎥 @joelsebhart @ruthpotterpr
Whether you’ve got a xc course to storm around or are going for a leg stretch around the village - the Pure Feed range has something for your horse 🐴
Our range suits good doers, poor doers, breeding stock and veterans! Not to mention horses with metabolic conditions like EMS, equine gastric ulcer syndrome, PPID and more.
If this sounds like what you’re looking for, the first step is a personalised diet plan - available on the Pure Feed website 💻
You fill in a few details about your horse and our team will email you a report, tailored to your horse and their needs - it’s as simple as that! 🩵
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
🎥 @joelsebhart @ruthpotterpr
We are exciting to be heading back to @horse_event5 in August for not one, not two but THREE events!
⭐️ Broadway ODE
⭐️ Calmsden ODE
⭐️ Bengrove ODE
The Pure Feed team will be on site to answer your questions and to hand out free samples of our recovery & rehydration mash ➡️ ReFuel!
Don’t forget to enter our competition! 🏆
Post a picture of your horse eating refuel at horse events, tag us and use the hashtags #purefeedhorseevents #refuelwithpurefeed to be in for the chance to win a bundle worth up to £200 which includes a money can’t buy Pure saddle pad!! 🩵
The winner will be drawn at the end of the season.
Hope to see you there 👋
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #refuel #horse #purerefuel
We are exciting to be heading back to @horse_event5 in August for not one, not two but THREE events!
⭐️ Broadway ODE
⭐️ Calmsden ODE
⭐️ Bengrove ODE
The Pure Feed team will be on site to answer your questions and to hand out free samples of our recovery & rehydration mash ➡️ ReFuel!
Don’t forget to enter our competition! 🏆
Post a picture of your horse eating refuel at horse events, tag us and use the hashtags #purefeedhorseevents #refuelwithpurefeed to be in for the chance to win a bundle worth up to £200 which includes a money can’t buy Pure saddle pad!! 🩵
The winner will be drawn at the end of the season.
Hope to see you there 👋
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #refuel #horse #purerefuel
We were delighted to receive this comment from Debbie about her super cob who is fed on Pure Working💪
"Having a cob who needs energy but no fizz and nothing to put weight on, Pure Feed Working has been a game changer. He’s been on it about 3 years now, wouldn’t change it for anything" - Debbie Pickford
Thank you Debbie for taking the time to send this to us, we love hearing and seeing #poweredbypurefeed horses & ponies 🩵
Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.
Want to get started on your Pure Feed journey? You can do a diet plan free of charge for your horse and then we will email you a detailed report with feeding advice/recommendations ➡️ Link in bio
#thepurefeedcompany #purefeed #purefeedtestimonial #equinenutrition #nutrition #pureworking
We were delighted to receive this comment from Debbie about her super cob who is fed on Pure Working💪
"Having a cob who needs energy but no fizz and nothing to put weight on, Pure Feed Working has been a game changer. He’s been on it about 3 years now, wouldn’t change it for anything" - Debbie Pickford
Thank you Debbie for taking the time to send this to us, we love hearing and seeing #poweredbypurefeed horses & ponies 🩵
Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.
Want to get started on your Pure Feed journey? You can do a diet plan free of charge for your horse and then we will email you a detailed report with feeding advice/recommendations ➡️ Link in bio
#thepurefeedcompany #purefeed #purefeedtestimonial #equinenutrition #nutrition #pureworking
Not sure how to feed a horse with PPID (Cushing’s)? Here’s why Pure Feed is a safe choice.
All feeds in the Pure Feed range, except Pure Performance, are carefully formulated to support horses with Pituitary Pars Intermedia Dysfunction (PPID). This condition alters hormone regulation and increases the risk of insulin dysregulation and laminitis, so managing dietary sugar and starch becomes critical.
Our complete feeds are:
🔬 High in structural fibre to promote healthy digestion and maintain energy without relying on cereals.
❌ Free from molasses and cereal grains, significantly reducing non-structural carbohydrate (NSC) levels.
🧬 Low in sugar and starch, keeping total NSC well below recommended thresholds for horses with EMS or Cushing’s.
⚖️ Balanced with amino acids, vitamins, and minerals helping to support muscle, hoof quality and metabolic function, which often decline with age and PPID.
Each feed also includes a live yeast and prebiotic gut support package, helping to maximise fibre fermentation and nutrient uptake, both of which are especially important in ageing horses.
✅ Scientifically balanced
✅ Safe for PPID
✅ No need to add extras
For horses with PPID who need more condition or energy, we recommend options like Pure Veteran Mix, Pure Working, or Pure Condition Mix, depending on workload and body condition.
Want to know more? On our website you can find our feed advice section which covers feeding for different metabolic conditions including PPID, give it a read
#thepurefeedcompany #purefeed #ppid #cushings #cushingsdisease #equinenutrition
Not sure how to feed a horse with PPID (Cushing’s)? Here’s why Pure Feed is a safe choice.
All feeds in the Pure Feed range, except Pure Performance, are carefully formulated to support horses with Pituitary Pars Intermedia Dysfunction (PPID). This condition alters hormone regulation and increases the risk of insulin dysregulation and laminitis, so managing dietary sugar and starch becomes critical.
Our complete feeds are:
🔬 High in structural fibre to promote healthy digestion and maintain energy without relying on cereals.
❌ Free from molasses and cereal grains, significantly reducing non-structural carbohydrate (NSC) levels.
🧬 Low in sugar and starch, keeping total NSC well below recommended thresholds for horses with EMS or Cushing’s.
⚖️ Balanced with amino acids, vitamins, and minerals helping to support muscle, hoof quality and metabolic function, which often decline with age and PPID.
Each feed also includes a live yeast and prebiotic gut support package, helping to maximise fibre fermentation and nutrient uptake, both of which are especially important in ageing horses.
✅ Scientifically balanced
✅ Safe for PPID
✅ No need to add extras
For horses with PPID who need more condition or energy, we recommend options like Pure Veteran Mix, Pure Working, or Pure Condition Mix, depending on workload and body condition.
Want to know more? On our website you can find our feed advice section which covers feeding for different metabolic conditions including PPID, give it a read
#thepurefeedcompany #purefeed #ppid #cushings #cushingsdisease #equinenutrition
Because everyone needs some foal content on their feed 🥰
Pure Stud is for young stock, breeding horses and working stallions 🩷
Stud is low in sugar and starch, which helps to reduce the risk of digestive disturbances and developmental issues in young stock 💪
The main energy sources? Oil & unmolassed sugar beet to release energy gradually rather than in peaks ⚡️
Got a question? Leave it in the comments below and a member of the nutrition team will reply 💬
#purefeed #thepurefeedcompany #purefeedstud #foals #foal #youngstock
🎥 @blossett_pr @lily.equestrian
Because everyone needs some foal content on their feed 🥰
Pure Stud is for young stock, breeding horses and working stallions 🩷
Stud is low in sugar and starch, which helps to reduce the risk of digestive disturbances and developmental issues in young stock 💪
The main energy sources? Oil & unmolassed sugar beet to release energy gradually rather than in peaks ⚡️
Got a question? Leave it in the comments below and a member of the nutrition team will reply 💬
#purefeed #thepurefeedcompany #purefeedstud #foals #foal #youngstock
🎥 @blossett_pr @lily.equestrian
✨ Shiny coat = healthy horse ✨
A glossy coat isn’t just for show - it’s a great sign your horse is getting everything they need from their diet. When a horse’s feed provides the right balance of quality protein, vitamins, minerals, and omega-3s, it shows on the outside!
A dull or scurfy coat can be a clue that something’s missing, especially if they’re otherwise well-groomed. That’s why every Pure Feed product includes our premium balancer - so your horse gets all the essential nutrients they need 🤩
Has your horse got the Pure Feed shine? Post it on social media and tag us! We love to see your four legged friends thriving on Pure 🩵
#thepurefeedcompany #purefeed #purefeedcompany #equienutrition
✨ Shiny coat = healthy horse ✨
A glossy coat isn’t just for show - it’s a great sign your horse is getting everything they need from their diet. When a horse’s feed provides the right balance of quality protein, vitamins, minerals, and omega-3s, it shows on the outside!
A dull or scurfy coat can be a clue that something’s missing, especially if they’re otherwise well-groomed. That’s why every Pure Feed product includes our premium balancer - so your horse gets all the essential nutrients they need 🤩
Has your horse got the Pure Feed shine? Post it on social media and tag us! We love to see your four legged friends thriving on Pure 🩵
#thepurefeedcompany #purefeed #purefeedcompany #equienutrition
Meet Pure Performance ❤️
Pure Performance is our highest-energy complete feed, scientifically formulated for horses in intense work who need more readily available calories to support effort, recovery, and condition. It includes bruised oats for fast-release energy.
With bruised oats for fast-release energy ✅
But with no molasses, no soya, and no alfalfa ❌
It’s performance nutrition, done differently.
We’ve also boosted our gut support package including prebiotics and live yeast to help stabilise hindgut fermentation, improve fibre digestion, and buffer against the potential disruptions high-starch diets can cause. This is especially important for horses under stress, travelling, or competing, where gut balance can be easily compromised.
✔️ High-energy feed with bruised oats
✔️ Added digestive support
✔️ No molasses, soya, or alfalfa - ideal for those with intolerances
💻 Find your nearest stockist via our website
👇 Got questions? Drop them below - we’re here to help!
#PurePerformance #PureFeed #ThePureFeedCompany #PerformanceHorse #SportHorse #HorseNutrition
Meet Pure Performance ❤️
Pure Performance is our highest-energy complete feed, scientifically formulated for horses in intense work who need more readily available calories to support effort, recovery, and condition. It includes bruised oats for fast-release energy.
With bruised oats for fast-release energy ✅
But with no molasses, no soya, and no alfalfa ❌
It’s performance nutrition, done differently.
We’ve also boosted our gut support package including prebiotics and live yeast to help stabilise hindgut fermentation, improve fibre digestion, and buffer against the potential disruptions high-starch diets can cause. This is especially important for horses under stress, travelling, or competing, where gut balance can be easily compromised.
✔️ High-energy feed with bruised oats
✔️ Added digestive support
✔️ No molasses, soya, or alfalfa - ideal for those with intolerances
💻 Find your nearest stockist via our website
👇 Got questions? Drop them below - we’re here to help!
#PurePerformance #PureFeed #ThePureFeedCompany #PerformanceHorse #SportHorse #HorseNutrition
☀️ Summer feeding for veterans
As horses age, their nutritional needs change and summer brings its own challenges. For some, a balancer like Pure Balance is enough to top up essential nutrients. But others may need more support.
If your older horse struggles with weight, dentition, or appetite in the heat, Pure Veteran Mix or Pure Veteran Pellets could be the answer. Both are gentle on the gut, easy to chew, and packed with slow-release energy, quality protein and digestive support.
Whether your veteran just needs a top-up with Pure Balance or a more comprehensive feed to support weight, muscle and vitality, we’ve got a summer solution that works! 🩵
📲 Tap the link in our bio to fill out a FREE personalised diet plan
#thepurefeedcompany #purefeed #veteranhorse #equinenutrition
☀️ Summer feeding for veterans
As horses age, their nutritional needs change and summer brings its own challenges. For some, a balancer like Pure Balance is enough to top up essential nutrients. But others may need more support.
If your older horse struggles with weight, dentition, or appetite in the heat, Pure Veteran Mix or Pure Veteran Pellets could be the answer. Both are gentle on the gut, easy to chew, and packed with slow-release energy, quality protein and digestive support.
Whether your veteran just needs a top-up with Pure Balance or a more comprehensive feed to support weight, muscle and vitality, we’ve got a summer solution that works! 🩵
📲 Tap the link in our bio to fill out a FREE personalised diet plan
#thepurefeedcompany #purefeed #veteranhorse #equinenutrition
The sound of 💦 hydration 💦
With the warm weather in full swing ☀️, some horses may drink less, increasing the risk of dehydration. A soaked recovery mash is a great way to encourage fluid intake and support recovery.
Pure ReFuel is ideal for hot days: low sugar + starch, loaded with electrolytes, amino acids, and antioxidants 💧🍒 and safe for horses with metabolic conditions.
Tasty, easy to feed, and perfect for keeping your horse hydrated, especially after sweating, travel, or after hard work 🐴
Learn where you can purchase refuel on our stockist map on our website! 📍
#HeatwaveReady #PureReFuel #purefeed #thepurefeedcompany #recoverymash #rehydrationmash
The sound of 💦 hydration 💦
With the warm weather in full swing ☀️, some horses may drink less, increasing the risk of dehydration. A soaked recovery mash is a great way to encourage fluid intake and support recovery.
Pure ReFuel is ideal for hot days: low sugar + starch, loaded with electrolytes, amino acids, and antioxidants 💧🍒 and safe for horses with metabolic conditions.
Tasty, easy to feed, and perfect for keeping your horse hydrated, especially after sweating, travel, or after hard work 🐴
Learn where you can purchase refuel on our stockist map on our website! 📍
#HeatwaveReady #PureReFuel #purefeed #thepurefeedcompany #recoverymash #rehydrationmash
🌟 Welcome to the Pure Feed Family! 🌟
We`re thrilled to welcome LCP Animal Feed & Pet Supplies as our newest stockist! 🐴🎉
📍 Based in Alexandria, West Scotland, near Loch Lomond, LCP are now proudly stocking Pure Feed — making it even easier for local horse owners to feed the Pure way!
Pop in to see them or browse their website!
💬 Looking for your local stockist? Use our stockist map on our website to find one near you!
#ProudToStockPureFeed #ThePureFeedCompany #PureFeed #PureFeedCompany
@lcpanimalfeed
🌟 Welcome to the Pure Feed Family! 🌟
We`re thrilled to welcome LCP Animal Feed & Pet Supplies as our newest stockist! 🐴🎉
📍 Based in Alexandria, West Scotland, near Loch Lomond, LCP are now proudly stocking Pure Feed — making it even easier for local horse owners to feed the Pure way!
Pop in to see them or browse their website!
💬 Looking for your local stockist? Use our stockist map on our website to find one near you!
#ProudToStockPureFeed #ThePureFeedCompany #PureFeed #PureFeedCompany
@lcpanimalfeed
Do we need to say more?!☀️
The heat in the UK is intense at the moment, with highs of over 30 degrees, we feel hot and bothered, and so do our horses.
We need to support them in these temperatures and ensure they stay hydrated. That’s why ReFuel is perfect! With low sugar & starch, no molasses, no alfalfa - our recovery and rehydration mash is suitable for horses with metabolic conditions such as EMS, EGUS, Cushing’s (PPID) & laminitis.
Top Tip - make the mash nice and sloppy to encourage even more water intake 💦
ReFuel also is jam packed with electrolytes, restoring the essential minerals they lose through sweat.
To find your nearest retailer of ReFuel, head on over to our website to our stockist map 📍
#purefeed #allyoufeedislove #refuel #thepurefeedcompany #equinenutrition #purerefuel
Do we need to say more?!☀️
The heat in the UK is intense at the moment, with highs of over 30 degrees, we feel hot and bothered, and so do our horses.
We need to support them in these temperatures and ensure they stay hydrated. That’s why ReFuel is perfect! With low sugar & starch, no molasses, no alfalfa - our recovery and rehydration mash is suitable for horses with metabolic conditions such as EMS, EGUS, Cushing’s (PPID) & laminitis.
Top Tip - make the mash nice and sloppy to encourage even more water intake 💦
ReFuel also is jam packed with electrolytes, restoring the essential minerals they lose through sweat.
To find your nearest retailer of ReFuel, head on over to our website to our stockist map 📍
#purefeed #allyoufeedislove #refuel #thepurefeedcompany #equinenutrition #purerefuel
Meet Sophie 👋
@sophiehunt.dressage
Sophie is an international dressage rider competing at Junior level. She’s dedicated, passionate, and always striving to bring out the best in her horses.
One of her rising stars is Camilla, a talented mare who’s prone to ulcers. Finding the right nutrition for Camilla was key - and that’s where Pure Feed came in.
Sophie says Pure Fibre Balance has been the perfect fit: gentle on Camilla’s stomach, natural, and packed with the nutrition she needs to feel good and perform at her best.
We’re proud to support Sophie and Camilla on their journey ⭐️
Want to get started with Pure? Fill out a free personalised diet plan form on our website! You’ll then be emailed a detailed report all about your horse and how to meet their nutritional needs 🩵
#thepurefeedcompany #purefeed #personaliseddietplan #equiennutrition #poweredbypurefeed
Meet Sophie 👋
@sophiehunt.dressage
Sophie is an international dressage rider competing at Junior level. She’s dedicated, passionate, and always striving to bring out the best in her horses.
One of her rising stars is Camilla, a talented mare who’s prone to ulcers. Finding the right nutrition for Camilla was key - and that’s where Pure Feed came in.
Sophie says Pure Fibre Balance has been the perfect fit: gentle on Camilla’s stomach, natural, and packed with the nutrition she needs to feel good and perform at her best.
We’re proud to support Sophie and Camilla on their journey ⭐️
Want to get started with Pure? Fill out a free personalised diet plan form on our website! You’ll then be emailed a detailed report all about your horse and how to meet their nutritional needs 🩵
#thepurefeedcompany #purefeed #personaliseddietplan #equiennutrition #poweredbypurefeed
Pure Stud was where it all began 🩷
✅ Complete feed with higher levels of Pure’s balancer
✅ Extra quality protein for growth, milk & fertility
✅ Low sugar & starch to support sound development
✅ Could save you up to £500/year per horse
No add-ons. No guesswork. Just everything they need, all in just one bag.
Got a question about Pure Stud? Let us know! We are on hand to help 😊
💬 Instagram, Facebook or TikTok DMs
📧 info@purefeed.com
📞 01458 333 333
#purestud #purefeed #thepurefeedcompany
Pure Stud was where it all began 🩷
✅ Complete feed with higher levels of Pure’s balancer
✅ Extra quality protein for growth, milk & fertility
✅ Low sugar & starch to support sound development
✅ Could save you up to £500/year per horse
No add-ons. No guesswork. Just everything they need, all in just one bag.
Got a question about Pure Stud? Let us know! We are on hand to help 😊
💬 Instagram, Facebook or TikTok DMs
📧 info@purefeed.com
📞 01458 333 333
#purestud #purefeed #thepurefeedcompany
It can be tempting to cut out all hard feeding in summer due to good grazing, but often this leaves your horse deficient in key nutrients!
That’s where a balancer comes in.
It keeps your horse’s diet nutritionally complete, without adding calories. Ideal for good doers when you’ve cut back the hard feed, and essential for horses on restricted or soaked forage🌿
Why not give our Pure Balance a go? It was was the first alfalfa and molasses free balancer on the market!
➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starch
Feeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵
For more information head on over to our website! There you can find the full ingredient list and nutrition analysis - we have nothing to hide, it`s all goodness ✨
#thepurefeedcompany #purefeed #purebalance
It can be tempting to cut out all hard feeding in summer due to good grazing, but often this leaves your horse deficient in key nutrients!
That’s where a balancer comes in.
It keeps your horse’s diet nutritionally complete, without adding calories. Ideal for good doers when you’ve cut back the hard feed, and essential for horses on restricted or soaked forage🌿
Why not give our Pure Balance a go? It was was the first alfalfa and molasses free balancer on the market!
➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starch
Feeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵
For more information head on over to our website! There you can find the full ingredient list and nutrition analysis - we have nothing to hide, it`s all goodness ✨
#thepurefeedcompany #purefeed #purebalance
Your horse sweats out more than just water 💦
They lose vital electrolytes too – and if those aren’t replaced? You get tired muscles, poor recovery and sluggish performance.
🥴 Electrolyte powders? Often full of sugar, harsh on the gut and taste awful.
🧠 That’s why we made Pure Refuel:
💧 Hydrating mash
💪 Electrolytes + protein for recovery
🍒 Cherry flavour that’s actually palatable
❌ No molasses, no added sugar
Built for performance. Backed by science.
Want to explore more of the range? Head on over to our website to see all of the nutritional analysis per feed 🙌
#purefeed #thepurefeedcompany #purerefuel
Your horse sweats out more than just water 💦
They lose vital electrolytes too – and if those aren’t replaced? You get tired muscles, poor recovery and sluggish performance.
🥴 Electrolyte powders? Often full of sugar, harsh on the gut and taste awful.
🧠 That’s why we made Pure Refuel:
💧 Hydrating mash
💪 Electrolytes + protein for recovery
🍒 Cherry flavour that’s actually palatable
❌ No molasses, no added sugar
Built for performance. Backed by science.
Want to explore more of the range? Head on over to our website to see all of the nutritional analysis per feed 🙌
#purefeed #thepurefeedcompany #purerefuel
🚨🎉 MEGA GIVEAWAY ALERT! 🎉🚨
We’re celebrating summer in style with a Pure Feed prize bundle you do not want to miss! One lucky winner will receive:
🐴 A Pure Feed headcollar (your choice of cob or pony size)
🧥 Our brand-new quarter zip – already a favourite with our team & brand ambassadors! Money can’t buy ⭐️
💷 A £10 feed voucher to spend on your next Pure Feed order!
HOW TO ENTER:
❤️ Like this post
✅ Follow us
👯♀️ Tag 3 friends in the comments who’d love this too!
📆 Winner will be picked at random on 1st July.
📍UK ONLY
📢 We will contact the winner directly from this account – please be aware of fake accounts. The winner will also be officially announced on our page on 2nd July.
This giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram.
GOOD LUCK 🍀
#purefeed #thepurefeedcompany #horse #pony #horsegiveaway #equinegiveaway #equinegiveawaysuk #giveaway #giveaways #ponygiveaway
🚨🎉 MEGA GIVEAWAY ALERT! 🎉🚨
We’re celebrating summer in style with a Pure Feed prize bundle you do not want to miss! One lucky winner will receive:
🐴 A Pure Feed headcollar (your choice of cob or pony size)
🧥 Our brand-new quarter zip – already a favourite with our team & brand ambassadors! Money can’t buy ⭐️
💷 A £10 feed voucher to spend on your next Pure Feed order!
HOW TO ENTER:
❤️ Like this post
✅ Follow us
👯♀️ Tag 3 friends in the comments who’d love this too!
📆 Winner will be picked at random on 1st July.
📍UK ONLY
📢 We will contact the winner directly from this account – please be aware of fake accounts. The winner will also be officially announced on our page on 2nd July.
This giveaway is in no way sponsored, endorsed or administered by, or associated with Instagram.
GOOD LUCK 🍀
#purefeed #thepurefeedcompany #horse #pony #horsegiveaway #equinegiveaway #equinegiveawaysuk #giveaway #giveaways #ponygiveaway
How much Refuel should I feed? Well we have the answer for you ... just swipe ➡️
ReFuel Hydration & Recovery Mash is a comprehensive solution designed to support horses during post-exercise recovery.
With a focus on top three limiting amino acids, electrolyte replenishment, and antioxidant-rich ingredients, it aids in muscle repair and hydration. Its low sugar and starch content make it suitable for horses with metabolic sensitivities, while its cherry flavour ensures high palatability, enticing even the most selective eaters 🍒
If you have any questions please do get in touch with our super friendly team, always happy to help!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purerefuel #feedingrates #allyoufeedislove #purefeed
How much Refuel should I feed? Well we have the answer for you ... just swipe ➡️
ReFuel Hydration & Recovery Mash is a comprehensive solution designed to support horses during post-exercise recovery.
With a focus on top three limiting amino acids, electrolyte replenishment, and antioxidant-rich ingredients, it aids in muscle repair and hydration. Its low sugar and starch content make it suitable for horses with metabolic sensitivities, while its cherry flavour ensures high palatability, enticing even the most selective eaters 🍒
If you have any questions please do get in touch with our super friendly team, always happy to help!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purerefuel #feedingrates #allyoufeedislove #purefeed
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