FEED ADVICE – HEALTH
Equine Metabolic Syndrome: A Comprehensive Guide
Equine Metabolic Syndrome (EMS) is a complex condition affecting horses and ponies, characterized by insulin dysregulation and an increased risk of laminitis. Insulin dysregulation in EMS leads to abnormal responses to dietary carbohydrates, causing increased insulin secretion and elevated blood glucose levels. This imbalance can result in clinical signs such as obesity, regional fat deposition, infertility, and laminitis.
EMS is often seen in Native breeds such as Welsh, Dartmoor and Shetland ponies, as well as in certain horse breeds like Arabian and Warmbloods. However, it can affect horses of any breed or age.
Key Highlights

EMS involves insulin dysregulation and a high risk of laminitis, especially in ponies and overweight horses.

Risk factors include obesity, breed predisposition, and high-NSC diets (e.g., sugary/starchy feeds).

Signs include a cresty neck, fat pads, and recurrent laminitis.

Management focuses on diet, weight loss, exercise, and vet care to reduce risks and support long-term wellbeing.

Understanding EMS
EMS is an endocrine disorder where horses struggle to regulate the release of insulin. In normal horses, insulin prompts tissue to absorb glucose after a meal. With EMS, fat deposits release hormones that interfere with tissue response to insulin, causing “insulin resistance”. The pancreas increases insulin release to counteract this, resulting in elevated insulin levels after meals and sometimes throughout the day. This mirrors metabolic issues in human type 2 diabetes.
Causes and Risk Factors of Equine Metabolic Syndrome (EMS)
Equine metabolic syndrome (EMS) has various causes and risk factors, including both genetic predisposition and environmental influences. While the exact underlying mechanisms are not fully understood, research suggests that EMS is a multifactorial condition with complex interactions between genetics, diet, and other factors.
Genetic Predisposition
Genetics play a significant role in the development of equine metabolic syndrome (EMS). Certain breeds, such as ponies, donkeys and Arabians, are more susceptible to EMS due to their genetic makeup. These breeds have evolved in harsh environments where resources were limited, leading to a higher efficiency in metabolizing dietary carbohydrates and storing energy.
Within these breeds, there may be individual horses with specific genetic factors that contribute to their inability to respond properly to dietary carbohydrates. These hereditary factors can result in insulin dysregulation and increased risk of developing EMS.
While genetic predisposition is a significant factor, it is essential to note that environmental influences and lifestyle factors also contribute to the development and progression of EMS. Therefore, a holistic approach that considers both genetic and environmental factors is necessary for managing EMS in horses.
Obesity
Obesity in horses can lead to Equine Metabolic Syndrome (EMS) primarily due to its role in promoting insulin resistance. Excess adipose tissue releases inflammatory substances and hormones, which interfere with insulin signalling pathways. This insulin resistance causes cells to become less responsive to insulin, leading to elevated insulin levels as the pancreas compensates. Chronic high insulin levels are a key feature of EMS and contribute to metabolic disturbances such as increased fat deposition.
Dietary Factors
Diets high in easily digestible carbohydrates, such as cereals and rich grass, can overwhelm the horse’s digestive system and lead to spikes in blood glucose levels. This frequent exposure to high-carbohydrate meals can result in insulin resistance over time, as the cells become less responsive to insulin’s signals to take up glucose. Consequently, the pancreas compensates by producing more insulin to regulate blood sugar levels, which can eventually lead to elevated insulin concentrations – a clinical sign of EMS.
Lack of Exercise
The lack of exercise contributes to EMS by reducing insulin sensitivity in horses. Regular physical activity is essential for maintaining insulin sensitivity by promoting glucose uptake into muscles, which helps regulate blood glucose levels effectively. Without adequate exercise, muscles become less responsive to insulin, leading to insulin resistance. This resistance prompts the pancreas to produce more insulin to compensate, eventually resulting in elevated insulin levels—a key characteristic of EMS. Additionally, sedentary horses are more prone to obesity as unused energy from feed is stored as fat, exacerbating insulin resistance and further increasing the risk of EMS.

Recognising clinical signs of EMS
Recognising the clinical signs of EMS is crucial for early diagnosis and effective management. Here are some important symptoms to watch out for:
Management and Prevention Strategies
Exercise Strategies
Exercise plays a crucial role in managing EMS primarily by improving insulin sensitivity and promoting weight loss. Strategies include daily turnout in with controlled grazing, which encourages natural movement and reduces obesity risk. Incorporating regular sessions of walking, trotting, and occasional cantering helps improve cardiovascular fitness and muscle tone without undue stress on joints. Additional activities such as lunging, groundwork, hacking on varied terrain, and in-hand work with obstacles provide mental stimulation, enhance coordination, and promote muscle development. For horses needing low-impact options, swimming offers a beneficial alternative. It’s crucial to monitor each horse’s response, gradually increase exercise intensity to prevent injury.
While medications that improve insulin sensitivity are used in human metabolic syndrome, their efficacy in horses, such as metformin, remains uncertain due to absorption concerns. Various supplements like chromium, magnesium, cinnamon, and chasteberry extract have been suggested for EMS in horses, but current evidence does not support their efficacy, and their use cannot be recommended.

Diagnosis of EMS
Diagnosing EMS typically begins with an assessment based on the appearance of obesity and a history of laminitis. To confirm EMS and assess insulin resistance accurately, testing should be conducted after the horse has fasted and is not in pain or stressed (e.g., during a laminitis episode). Diagnostic methods include:


Dietary Strategies for a Horse with EMS
The key principles for preventing and treating Equine Metabolic Syndrome (EMS) are straightforward: implement dietary restriction and encourage regular exercise. These measures not only promote weight loss but also enhance overall fitness, improving insulin responsiveness.
Dietary Adjustments:
Did you know all of Pure Feed’s low calorie range is suitable for horses with EMS?
Limiting field access, especially during periods of lush growth such as Spring, helps control carbohydrate intake and prevent insulin spikes.
Did you know all of Pure Feeds complete feeds already contain a balancer! So already contain all of the essential nutrients required!
Omega-3 fatty acid supplementation, sourced from fish oil or linseed oil, may further reduce inflammation, improve insulin sensitivity, and enhance cardiovascular function in horses with EMS.
Pure Linseed is a great source of Omega 3 – and a little goes a long way! Check it out here
Managing insulin spikes with strategies like feeding frequent small meals helps promotes stable blood glucose levels, contributing to effective EMS management.
Consider weight loss strategies such as using a grazing muzzle, soaking hay and triple netting to help control obesity.
Conclusion
In conclusion, managing EMS requires a well-rounded approach. Early recognition of clinical symptoms, like obesity and recurrent laminitis is key for timely treatment. Effective management includes providing a low-NSC (non-structural carbohydrate) diet, limiting field access, ensuring a balanced intake of essential nutrients, and supplementing with omega-3 fatty acids. Regular, appropriate exercise enhances insulin sensitivity and aids in weight loss. Consistent monitoring and veterinary guidance are essential to prevent complications like laminitis and to improve the horse’s overall health.
What we recommend for horses with EMS
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A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!
🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW V
Very big congratulations to all the other competitors today.
The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒
Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵
See you tomorrow 👋
#poweredbypurefeed @horse_event5

A huge congratulations to all of the prize winners in the @horse_event5 70cm Pure Feed section here at Broadway!
🥇 - Jo Hales & MILCHEM EVITA
🥈 - Molly Rumney & Strattontown Jackson
🥉 - Susannah Roberts & WILLOW V
Very big congratulations to all the other competitors today.
The team will be here tomorrow, please do stop by the stand and collect your free sample of ReFuel, our recovery & rehydration mash 🍒
Don’t forget, we are also running a competition on our socials that if you post a picture of your horse eating ReFuel at Horse events, with the hashtags #refuelwithpurefeed & #purefeedhorseevents and tag us - you could be in for the chance to win a bundle worth up to £200 which includes one of our saddle pads! 🩵
See you tomorrow 👋
#poweredbypurefeed @horse_event5
Who recognises this face? 👀
It was great to see Meg aka @elphick.event.ponies on the Pure Feed stand a few months ago at Swalcliffe, making the most of our selfie board! 📸
We’re now getting ready for Broadway ODE, run by our friends at @horse_event5 – and we’d love to see you there! Come and say hi to the Pure Feed team and grab your FREE sample of ReFuel, our recovery and rehydration mash that’s perfect after a day of competing 🐴💦
✨ Don’t miss our social media competition!
If you`re heading to any Horse Events competitions this season, snap a pic of your horse enjoying ReFuel or in our selfie board as demonstrated by Meg, post it on your socials, tag us and use the hashtags:
#refuelwithpurefeed #purefeedhorseevents
You`ll be in with a chance of winning a bundle worth up to £200, including a Pure Feed saddle pad you can’t get anywhere else!
📍 See you at the stand and good luck!
#thepurefeedcompany #purefeed #horseevents #elphickeventponies #poweredbypurefeed

Who recognises this face? 👀
It was great to see Meg aka @elphick.event.ponies on the Pure Feed stand a few months ago at Swalcliffe, making the most of our selfie board! 📸
We’re now getting ready for Broadway ODE, run by our friends at @horse_event5 – and we’d love to see you there! Come and say hi to the Pure Feed team and grab your FREE sample of ReFuel, our recovery and rehydration mash that’s perfect after a day of competing 🐴💦
✨ Don’t miss our social media competition!
If you`re heading to any Horse Events competitions this season, snap a pic of your horse enjoying ReFuel or in our selfie board as demonstrated by Meg, post it on your socials, tag us and use the hashtags:
#refuelwithpurefeed #purefeedhorseevents
You`ll be in with a chance of winning a bundle worth up to £200, including a Pure Feed saddle pad you can’t get anywhere else!
📍 See you at the stand and good luck!
#thepurefeedcompany #purefeed #horseevents #elphickeventponies #poweredbypurefeed
Pure Stud is for:
👶 Foals & yearlings (up to 2 years)
🤰 Broodmares (last 3 months of pregnancy + 3 months post-foaling)
🧬 Breeding stallions
With amino acids for tissue growth, chelated minerals for bone strength, and slow-release energy from fibre and oil - not sugar - it’s complete, balanced, and built for the job.
To learn more about stud and have a deep dive into the ingredients and nutritional analysis, head on over to our website. It’s all there! 🩷
#thepurefeedcompany #purefeed #purestud

Pure Stud is for:
👶 Foals & yearlings (up to 2 years)
🤰 Broodmares (last 3 months of pregnancy + 3 months post-foaling)
🧬 Breeding stallions
With amino acids for tissue growth, chelated minerals for bone strength, and slow-release energy from fibre and oil - not sugar - it’s complete, balanced, and built for the job.
To learn more about stud and have a deep dive into the ingredients and nutritional analysis, head on over to our website. It’s all there! 🩷
#thepurefeedcompany #purefeed #purestud
Meet Sahara 👋
Sahara has been #poweredbypurefeed this season with Pure Performance, Condition Mix, Linseed & ReFuel.
The beauty of Pure Feed is the core ingredients remain the same. Joel has the option to go up the calorie scale whenever he wants - Performance on event days for quick released power and then Condition Mix when he feels she may not need as much energy. Plus Joel adds a mug of Pure Linseed to Sahara’s feed for a highly concentrated source of slow-release energy & protein to help when she needs a little bit ‘extra’.
After xc, Sahara then has a bowl of ReFuel to rehydrate and replenish lost electrolytes ⚡️
Joel has been smashing his season so far and we can’t wait to see what’s still to come 💪
Want to know about what your horse needs? Fill out our FREE personalised diet plan forms to be emailed a detailed report about your horse 🐎 link in bio
🎥 - @ruthpotterpr
🐎 - @joelsebhart
#thepurefeedcompany #purefeed #eventing #eventer

Meet Sahara 👋
Sahara has been #poweredbypurefeed this season with Pure Performance, Condition Mix, Linseed & ReFuel.
The beauty of Pure Feed is the core ingredients remain the same. Joel has the option to go up the calorie scale whenever he wants - Performance on event days for quick released power and then Condition Mix when he feels she may not need as much energy. Plus Joel adds a mug of Pure Linseed to Sahara’s feed for a highly concentrated source of slow-release energy & protein to help when she needs a little bit ‘extra’.
After xc, Sahara then has a bowl of ReFuel to rehydrate and replenish lost electrolytes ⚡️
Joel has been smashing his season so far and we can’t wait to see what’s still to come 💪
Want to know about what your horse needs? Fill out our FREE personalised diet plan forms to be emailed a detailed report about your horse 🐎 link in bio
🎥 - @ruthpotterpr
🐎 - @joelsebhart
#thepurefeedcompany #purefeed #eventing #eventer
Testimonial Time - Meet Daed! 🩵
We were delighted to receive this heart-warming message from Pam about her 31-year-old horse, Daed, who’s been with her since he was a yearling (so sweet).
After struggling with condition loss over winter due to dental issues and not being able to eat hay, Pam spoke to an equine nutritionist at a feed store, who recommended our Pure Veteran Mix. Despite Daed being a notoriously fussy eater, he absolutely loved it - and after just a few weeks, Pam saw an incredible transformation in his condition 🌟
Nutrition plays a vital role in supporting older horses, especially as their digestion slows and dental challenges arise. That’s why we created our Veteran Mix and Veteran Pellets - designed to be palatable, digestible, and supportive of ageing equine bodies.
Pam even shared that her vet, who’s known Daed for over 25 years, was amazed by how fantastic he looked and how shiny his coat was! ✨
Thank you, Pam, for sharing your story and letting us be part of Daed’s golden years 📸
Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.
#thepurefeedcompany #purefeed #veteranhorses #veteranmix #poweredbypurefeed

Testimonial Time - Meet Daed! 🩵
We were delighted to receive this heart-warming message from Pam about her 31-year-old horse, Daed, who’s been with her since he was a yearling (so sweet).
After struggling with condition loss over winter due to dental issues and not being able to eat hay, Pam spoke to an equine nutritionist at a feed store, who recommended our Pure Veteran Mix. Despite Daed being a notoriously fussy eater, he absolutely loved it - and after just a few weeks, Pam saw an incredible transformation in his condition 🌟
Nutrition plays a vital role in supporting older horses, especially as their digestion slows and dental challenges arise. That’s why we created our Veteran Mix and Veteran Pellets - designed to be palatable, digestible, and supportive of ageing equine bodies.
Pam even shared that her vet, who’s known Daed for over 25 years, was amazed by how fantastic he looked and how shiny his coat was! ✨
Thank you, Pam, for sharing your story and letting us be part of Daed’s golden years 📸
Loving Pure Feed? ➡️ We want to hear your Pure Feed success stories too! Let us know what you’re feeding, send us a picture - especially those satisfying before and after shots.
#thepurefeedcompany #purefeed #veteranhorses #veteranmix #poweredbypurefeed
Meet @ktequestrian1 👋
Kate believes more people should know about the benefits of feeding Pure Feed - and we agree! We’re committed to feeding horses the way nature intended.
✅ Scientifically formulated
✅ Nutritionally complete
✅ Optimum performance guaranteed
The Pure Feed range has something for every horse - from young stock and natives to performance horses and veterans.
Want to know more? 👀
Head on over to our website and fill out a FREE personalised diet plan form to be emailed a detailed report including a recommended feed & feeding quantity for YOUR horse 💻
#thepurefeedcompany #purefeed #poweredbypurefeed #completefeed #equinenutrition

Meet @ktequestrian1 👋
Kate believes more people should know about the benefits of feeding Pure Feed - and we agree! We’re committed to feeding horses the way nature intended.
✅ Scientifically formulated
✅ Nutritionally complete
✅ Optimum performance guaranteed
The Pure Feed range has something for every horse - from young stock and natives to performance horses and veterans.
Want to know more? 👀
Head on over to our website and fill out a FREE personalised diet plan form to be emailed a detailed report including a recommended feed & feeding quantity for YOUR horse 💻
#thepurefeedcompany #purefeed #poweredbypurefeed #completefeed #equinenutrition
What do you win if you place 1st at @horseeventsofficial in the Pure Feed section? 🥇
Let’s find out!
1 x 1st place rosette
1 x Pure Feed branded bag
1 x branded baseball cap
1 x £50 feed voucher
1 x full size bag of ReFuel 🍒
If you haven’t already, get entered for Horse Events and we will see you there at the Pure Feed stand! We will be on hand to give out advice and FREE recovery and rehydration mash samples 💦
We are also running a giveaway across the season - post a picture of your horse eating ReFuel at Horse Events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents to be in for the chance to win a bundle of merch and a feed voucher! You’ve got to be in it to win it 🏆
#poweredbypurefeed #purefeed #thepurefeedcompany

What do you win if you place 1st at @horseeventsofficial in the Pure Feed section? 🥇
Let’s find out!
1 x 1st place rosette
1 x Pure Feed branded bag
1 x branded baseball cap
1 x £50 feed voucher
1 x full size bag of ReFuel 🍒
If you haven’t already, get entered for Horse Events and we will see you there at the Pure Feed stand! We will be on hand to give out advice and FREE recovery and rehydration mash samples 💦
We are also running a giveaway across the season - post a picture of your horse eating ReFuel at Horse Events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents to be in for the chance to win a bundle of merch and a feed voucher! You’ve got to be in it to win it 🏆
#poweredbypurefeed #purefeed #thepurefeedcompany
Worried about hidden preservatives in your horse’s feed? You’re not alone.
Many horse owners are now actively avoiding harsh additives like artificial mould inhibitors but they still show up in a lot of mainstream feeds, often without you realising.
At Pure Feed, we do things differently.
🔬 Our entire range is 100% free from mould inhibitors because your horse doesn’t need them, and neither do you.
Instead, we keep things clean with:
✔️ Perforated bags so the feed can breathe
✔️ Strict handling methods
✔️ No added nasties - ever
Perfect for sensitive horses, intolerances, or anyone who just wants to feed more naturally.
Want to learn more about the range? Take a look at our website! We have helpful videos about each feed from the range to help you understand which feed is right for your horse. Still stuck? Fill out a personalised diet plan while you`re there! 🩵
#thepurefeedcompany #purefeed #equinenutrition #horsenutrition #mouldinhibitors

Worried about hidden preservatives in your horse’s feed? You’re not alone.
Many horse owners are now actively avoiding harsh additives like artificial mould inhibitors but they still show up in a lot of mainstream feeds, often without you realising.
At Pure Feed, we do things differently.
🔬 Our entire range is 100% free from mould inhibitors because your horse doesn’t need them, and neither do you.
Instead, we keep things clean with:
✔️ Perforated bags so the feed can breathe
✔️ Strict handling methods
✔️ No added nasties - ever
Perfect for sensitive horses, intolerances, or anyone who just wants to feed more naturally.
Want to learn more about the range? Take a look at our website! We have helpful videos about each feed from the range to help you understand which feed is right for your horse. Still stuck? Fill out a personalised diet plan while you`re there! 🩵
#thepurefeedcompany #purefeed #equinenutrition #horsenutrition #mouldinhibitors
Join us for a master class with Pure Feed Brand Ambassador @sarahstewartequine 🩵
Let’s conquer centre lines by learning from the experts! Squirrel is #poweredbypurefeed 💪 it all starts with correct nutrition. To get started, head on over to the Pure Feed website (link in bio) to fill out a personalised diet plan to be emailed a full report about your horse 🐎
#purefeed #thepurefeedcompany #dressagehorse #dressage #centrelines #dressagetraining #dressagerider #dressage
P.S. how many times can you spot Obi the spaniel? 🐾

Join us for a master class with Pure Feed Brand Ambassador @sarahstewartequine 🩵
Let’s conquer centre lines by learning from the experts! Squirrel is #poweredbypurefeed 💪 it all starts with correct nutrition. To get started, head on over to the Pure Feed website (link in bio) to fill out a personalised diet plan to be emailed a full report about your horse 🐎
#purefeed #thepurefeedcompany #dressagehorse #dressage #centrelines #dressagetraining #dressagerider #dressage
P.S. how many times can you spot Obi the spaniel? 🐾
Would you like the Pure Feed team to visit your yard for a weigh bridge session? Let us know in the comments your area and we can look into planning a day 🩵
Want a hand knowing what your horse needs? Head on over to our website and fill out a FREE personalised diet plan form to be emailed a report all about your horse 🐎
#thepurefeedcompany #purefeed #weighbridge

Would you like the Pure Feed team to visit your yard for a weigh bridge session? Let us know in the comments your area and we can look into planning a day 🩵
Want a hand knowing what your horse needs? Head on over to our website and fill out a FREE personalised diet plan form to be emailed a report all about your horse 🐎
#thepurefeedcompany #purefeed #weighbridge
Did you know Pure Balance was the first alfalfa and molasses free balancer on the market?
➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starch
Feeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵
Suitable for horses with metabolic issues such as equine metabolic issues (EMS), laminitis & equine gastric ulcer syndrome (EGUS).
#thepurefeedcompany #purefeed #purebalance

Did you know Pure Balance was the first alfalfa and molasses free balancer on the market?
➡️ Soya Free
➡️ Cereal Free
➡️ Molasses Free
➡️ Low Feeding Rate
➡️ Low calorie
➡️ Low in sugar & starch
Feeding rate - Fed 100g per 100kg horse 🐎
Sold in 15kg bags 🩵
Suitable for horses with metabolic issues such as equine metabolic issues (EMS), laminitis & equine gastric ulcer syndrome (EGUS).
#thepurefeedcompany #purefeed #purebalance
Come and find us near the showjumping at Elmwood ODE @horseeventsofficial to claim your free sample of ReFuel recovery & rehydration mash! 🍒
Interested in the feed? Fill out a free personalised diet plan form on our website (link in bio) to be emailed a detailed report all about your horse and what they need 🩵
#refuelwithpurefeed #purefeedhorseevents #thepurefeedcompany #purefeed

Come and find us near the showjumping at Elmwood ODE @horseeventsofficial to claim your free sample of ReFuel recovery & rehydration mash! 🍒
Interested in the feed? Fill out a free personalised diet plan form on our website (link in bio) to be emailed a detailed report all about your horse and what they need 🩵
#refuelwithpurefeed #purefeedhorseevents #thepurefeedcompany #purefeed
Simplifying the feeding process for you!
Find out exactly how much Fibre Balance to feed your horse with our easy to understand table.
Pure Fibre Balance is packed with fibre and a more concentrated ration of our premium balancer. This makes it an ideal feed for good doers. It gives your horse all the vitamins and minerals they need plus fibre to support gut health. But it is low calorie, so perfect for horses that do not need a lot extra.
Want to make sure you`re feeding the best feed suited to your horse? Our team can create a free personalised diet plan.
Any questions? Our team is always available to assist you, send us a message via email, direct message or give us a call and someone will be ready to help you 🩵
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purefibrebalance #feedingrates #allyoufeedislove #purefeed

Simplifying the feeding process for you!
Find out exactly how much Fibre Balance to feed your horse with our easy to understand table.
Pure Fibre Balance is packed with fibre and a more concentrated ration of our premium balancer. This makes it an ideal feed for good doers. It gives your horse all the vitamins and minerals they need plus fibre to support gut health. But it is low calorie, so perfect for horses that do not need a lot extra.
Want to make sure you`re feeding the best feed suited to your horse? Our team can create a free personalised diet plan.
Any questions? Our team is always available to assist you, send us a message via email, direct message or give us a call and someone will be ready to help you 🩵
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purefibrebalance #feedingrates #allyoufeedislove #purefeed
We can’t wait to be back at @horse_event5 for the Pure Feed Horse-Events Elmwood ODE this weekend!
You can find the team at the Pure Feed tent, on hand to help with any questions you have. You can also claim your complimentary sample of ReFuel recovery & rehydration mash! 🍒
Includes:
💦 electrolytes to aid hydration
💪 amino acids to support muscle recovery
⭐️ Pre and Probiotics to promote digestive health
🩵 Vitamin C, E and selenium to protect from muscle fatigue and soreness
To learn more about ReFuel and the other feeds from the range - head on over to the new Pure Feed Website! 💻
Don’t forget to enter our competition to be in for the chance to win a bundle worth £200! Post a picture of your horse eating ReFuel at horse events with the hashtags #refuelwithpurefeed #purefeedhorseevents to enter! Good luck 🤞
#poweredbypurefeed #purefeed #thepurefeedcompany

We can’t wait to be back at @horse_event5 for the Pure Feed Horse-Events Elmwood ODE this weekend!
You can find the team at the Pure Feed tent, on hand to help with any questions you have. You can also claim your complimentary sample of ReFuel recovery & rehydration mash! 🍒
Includes:
💦 electrolytes to aid hydration
💪 amino acids to support muscle recovery
⭐️ Pre and Probiotics to promote digestive health
🩵 Vitamin C, E and selenium to protect from muscle fatigue and soreness
To learn more about ReFuel and the other feeds from the range - head on over to the new Pure Feed Website! 💻
Don’t forget to enter our competition to be in for the chance to win a bundle worth £200! Post a picture of your horse eating ReFuel at horse events with the hashtags #refuelwithpurefeed #purefeedhorseevents to enter! Good luck 🤞
#poweredbypurefeed #purefeed #thepurefeedcompany
Meet @swintonequestrian & Dazzle! 🩵
Aimee shares with us her experience of equine metabolic syndrome(EMS) from symptoms to diagnosis to feeding.
We want to shine a light on EMS and be a source of expert education to help owners understand the condition and how best to help their horse.
We are proud to have a feed range suitable for horses with metabolic conditions including EMS, laminitis and equine gastric ulcer syndrome (excluding performance).
To learn more about what feed your horse needs, fill out a personalised diet plan today, to be emailed a detailed report all about your horse - available on our website (link in bio) or head on over to our nutritional library to learn more about how to feed horses with different conditions 💻
Thank you for sharing Dazzle’s story, Aimee!
#poweredbypurefeed #purefeed #thepurefeedcompany #equinemetabolicsyndrome

Meet @swintonequestrian & Dazzle! 🩵
Aimee shares with us her experience of equine metabolic syndrome(EMS) from symptoms to diagnosis to feeding.
We want to shine a light on EMS and be a source of expert education to help owners understand the condition and how best to help their horse.
We are proud to have a feed range suitable for horses with metabolic conditions including EMS, laminitis and equine gastric ulcer syndrome (excluding performance).
To learn more about what feed your horse needs, fill out a personalised diet plan today, to be emailed a detailed report all about your horse - available on our website (link in bio) or head on over to our nutritional library to learn more about how to feed horses with different conditions 💻
Thank you for sharing Dazzle’s story, Aimee!
#poweredbypurefeed #purefeed #thepurefeedcompany #equinemetabolicsyndrome
Did you know horses can swim?! 🏊
Carrying extra weight puts huge strain on a horse’s joints, tendons, and ligaments. Even gentle work can risk injury when there’s more bodyweight to move - and fast work to shift weight quickly can do more harm than good.
Swimming howver is a smart, low-impact way to boost fitness and burn calories without stressing joints 🤿
✨ The water supports the horse’s bodyweight
✨ It builds topline and improves cardio health
✨ It avoids concussion on joints and hooves
✨ It’s perfect for starting a safe weight-loss journey
If your horse needs to lose weight but struggles with traditional exercise, swimming could be a game-changer.
This is Biggs, who belongs to Ruth in the Pure Feed marketing team. Biggs was diagnosed with EMS last summer and with the help of Pure Feed as well as some swimming - he’s looking fantastic!
Swimming is great, but correct nutrition is a must have for this to work. Pure Feed offer a range of complete feeds suitable for horses with metabolic conditions such as laminitis, EMS and equine gastric ulcer syndrome (excluding performance).
To understand what your horse needs, fill out a FREE personalised diet plan on the Pure Feed website to be emailed a detailed report all about your horse as an individual 🩵
Thank you to @ardenequinepool for the video 💧
#thepurefeedcompany #purefeed #equineswimming #horseswimming #purefeeddietplan

Did you know horses can swim?! 🏊
Carrying extra weight puts huge strain on a horse’s joints, tendons, and ligaments. Even gentle work can risk injury when there’s more bodyweight to move - and fast work to shift weight quickly can do more harm than good.
Swimming howver is a smart, low-impact way to boost fitness and burn calories without stressing joints 🤿
✨ The water supports the horse’s bodyweight
✨ It builds topline and improves cardio health
✨ It avoids concussion on joints and hooves
✨ It’s perfect for starting a safe weight-loss journey
If your horse needs to lose weight but struggles with traditional exercise, swimming could be a game-changer.
This is Biggs, who belongs to Ruth in the Pure Feed marketing team. Biggs was diagnosed with EMS last summer and with the help of Pure Feed as well as some swimming - he’s looking fantastic!
Swimming is great, but correct nutrition is a must have for this to work. Pure Feed offer a range of complete feeds suitable for horses with metabolic conditions such as laminitis, EMS and equine gastric ulcer syndrome (excluding performance).
To understand what your horse needs, fill out a FREE personalised diet plan on the Pure Feed website to be emailed a detailed report all about your horse as an individual 🩵
Thank you to @ardenequinepool for the video 💧
#thepurefeedcompany #purefeed #equineswimming #horseswimming #purefeeddietplan
Let`s shine a spotlight on an ingredient we use across ALL of our complete feeds ... grass pellets!
Our complete feeds are formulated to provide everything your horse needs, fibre, energy, vitamins and minerals!
Grass pellets are a nutrient-dense, highly digestible fibre source that supports gut health and slow-release energy💪
🔬 Gut Health & Digestion
✅ Supports hindgut fermentation for steady energy
✅ Helps good gut bacteria thrive, reducing digestive upset
✅ Aids hydration by improving water retention
🌾 Nutritional Benefits
✅ High-quality protein for muscle support
✅ Vitamin E for recovery & immune function
✅ Balanced minerals for bone strength
💡 Low-Starch, High-Fibre Alternative
✔️ Safe for ulcer-prone & laminitic horses
✔️ Supports stable insulin & blood sugar levels
✔️ No cereals, no molasses - just pure nutrition
Every ingredient in Pure Feed is carefully selected to work with your horse’s natural digestion - no fillers, just balanced, effective nutrition 🧪✨
#thepurefeedcompany #purefeed #grasspellets #allyoufeedislove

Let`s shine a spotlight on an ingredient we use across ALL of our complete feeds ... grass pellets!
Our complete feeds are formulated to provide everything your horse needs, fibre, energy, vitamins and minerals!
Grass pellets are a nutrient-dense, highly digestible fibre source that supports gut health and slow-release energy💪
🔬 Gut Health & Digestion
✅ Supports hindgut fermentation for steady energy
✅ Helps good gut bacteria thrive, reducing digestive upset
✅ Aids hydration by improving water retention
🌾 Nutritional Benefits
✅ High-quality protein for muscle support
✅ Vitamin E for recovery & immune function
✅ Balanced minerals for bone strength
💡 Low-Starch, High-Fibre Alternative
✔️ Safe for ulcer-prone & laminitic horses
✔️ Supports stable insulin & blood sugar levels
✔️ No cereals, no molasses - just pure nutrition
Every ingredient in Pure Feed is carefully selected to work with your horse’s natural digestion - no fillers, just balanced, effective nutrition 🧪✨
#thepurefeedcompany #purefeed #grasspellets #allyoufeedislove
Want to know more about how Pure Feed is made? 🙌
We believe in feeding horses the way they evolved to eat. That means no fillers, no mould inhibitors, no molasses – just natural ingredients sourced from trusted farmers and suppliers who use sustainable practices.
And that’s just the tip of the iceberg! 🧊
For a deep dive into Pure Feed – including our nutrition philosophy, product range, ambassadors, and expert support – head over to our freshly refurbished website. 💻 Happy scrolling!
Got a question about Pure Feed? Drop it in the comments – we’d be more than happy to help! 🩵
#thepurefeedcompany #purefeed

Want to know more about how Pure Feed is made? 🙌
We believe in feeding horses the way they evolved to eat. That means no fillers, no mould inhibitors, no molasses – just natural ingredients sourced from trusted farmers and suppliers who use sustainable practices.
And that’s just the tip of the iceberg! 🧊
For a deep dive into Pure Feed – including our nutrition philosophy, product range, ambassadors, and expert support – head over to our freshly refurbished website. 💻 Happy scrolling!
Got a question about Pure Feed? Drop it in the comments – we’d be more than happy to help! 🩵
#thepurefeedcompany #purefeed