FEED ADVICE – DISCIPLINES
Ultimate Guide to Feeding a Show Horse
Feeding show horses requires a well-balanced diet tailored to their specific needs. Unlike horses used for leisure or light work, show horses face the unique demands of maintaining peak physical condition, a glossy coat, and the stamina necessary for performances. In this guide, we will explore the best practices for feeding show horses, ensuring they remain in top form for competition.
What is Showing?
Showing highlights a horse’s way of going, conformation, and turnout, with classes ranging from in-hand to ridden at all levels.
Horses need controlled calories from fibre and oil to maintain topline and shine without becoming excitable.
Quality protein, oils, and a balanced vitamin and mineral profile help promote coat condition and muscle tone.
A complete, fibre-based diet supports calm behaviour, digestive health, and that polished show ring appearance.
Understanding the Nutritional Needs of Show Horses
Show horses have distinct nutritional requirements, influenced by their breed, age, workload, and the demands of their discipline. The key goals in feeding a show horse are to:
Maintain Optimal Weight:
Show horses need to be neither too thin nor overweight. Achieving the ideal body condition score is crucial for aesthetics and performance.
Support Muscle Development:
High-quality protein is essential for muscle tone and recovery, especially for horses undergoing regular training.
Enhance Coat Condition:
A shiny, healthy coat is a sign of good nutrition and care. Specific nutrients, such as omega-3 fatty acids, are vital in achieving this.
Provide Energy for Performance:
Show horses require a steady energy supply for training and competition without becoming too excitable or nervous.
Metabolic Requirements of Show Horses
Show horses have heightened metabolic demands due to the physical and mental stress of training and competition. Their energy needs are higher than those of horses at rest or in light work. To meet these demands, it’s important to provide a diet rich in both energy and essential nutrients. The primary sources of energy for show horses include carbohydrates, fats, and fibre:
Carbohydrates: Provide quick-release energy. However, too many simple carbohydrates (such as those found in cereals) can lead to excitability and digestive issues. It’s better to rely on complex carbohydrates from fibre sources.
Fats: Offer a concentrated source of energy and are ideal for slow-release energy, helping to maintain endurance without causing spikes in energy levels.
Proteins: Crucial for muscle development and repair. Show horses benefit from high-quality protein sources that supply essential amino acids necessary for muscle tone, recovery, and overall condition.
Key Components of a Show Horse’s Diet
Forage
High-Quality Hay: The foundation of any horse’s diet should be good-quality forage. For show horses, this means providing hay that is clean, free from dust, and rich in nutrients. Timothy and alfalfa are popular choices, offering a balance of fibre and protein.
Grass: If available, fresh grass provides a natural source of nutrition. However, it’s essential to monitor grazing to prevent overconsumption, especially in lush fields that may cause weight gain or exacerbate the risks of laminitis.
Hard Feed
Balancers: A high-specification feed balancer can be an excellent way to ensure that a show horse receives all the necessary vitamins, minerals, and amino acids without adding too many calories. Did you know that all our complete feeds already contain a balancer?
Conditioning Feeds: For horses that need to build or maintain condition, conditioning feeds are designed to provide extra calories through fats and fibres rather than starches, which can lead to excitability
Key Components of a Show Horse’s Diet
Protein Sources
Soybean Meal: High in essential amino acids, ideal for supporting muscle tone and recovery.
Linseed: Offers a balance of protein and omega-3 fatty acids, promoting both muscle health and coat condition.
Fat Sources
Oils: linseed oil provides a dense source of calories without increasing starch intake. It also contains a rich source of omega 3 for enhancing coat gloss!
Rice Bran: A popular feed additive, offering high fat content with additional protein and fibre.
Full-Fat Soya: Provides a combination of protein and fat, helping to support both muscle and energy levels.
Key Components of a Show Horse’s Diet
Supplements
Electrolytes: Especially important during the competition season, electrolytes help replenish salts lost through sweat during intense work.
Joint Support: Glucosamine, chondroitin, and other joint supplements can help support the long-term health of a horse’s joints, crucial for horses in demanding disciplines.
Skin and Coat Conditioners: Supplements rich in omega-3 and omega-6 fatty acids can promote a shiny coat, while also supporting skin health. Adding a small amount of micronized linseed each day can help improve coat shine – check out our micronized linseed here!
Hydration
Always ensure that fresh, clean water is available. Hydration is critical, especially when travelling to shows or during warm weather.
Pure Feed has two different routes for hydration help – Meadow Mash and ReFuel! Both are made from micro quick soaking pellets that form tasty mashes! Meadow Mash can be fed at high volumes and only contains a pre and probiotic, whereas ReFuel is fed in smaller concentrated doses and contains all the ingredients your horse needs for recovery!
Feeding Tips for Show Horses
Energy Management: Opt for feeds that provide slow-release energy, helping to sustain your horse through long training sessions without causing spikes in energy levels.
Consistency is Key: Horses thrive on routine. Feed your show horse at the same times each day, and avoid sudden changes in diet, which can cause digestive upsets.
Monitor Body Condition: Regularly assess your horse’s body condition score (BCS). Adjust the diet as needed to maintain the ideal weight.
Manage Stress with Diet: If your horse becomes stressed during travel or at shows, consider feeds that include magnesium or other calming ingredients. However, always consult with your vet before adding new supplements.
Hear from the Expert – Ellis Grierson
Ellis Grierson is a successful show rider whose thoughtful approach to feeding plays a big part in her horses’ performance. In 2023, she and her 16-year-old pony Hummy took an impressive second place at the Horse of the Year Show (HOYS). Known for her dedication and strong bond with her horses, Ellis pays close attention to every part of their care – especially their nutrition.
Feeding to Support Performance
To keep Hummy in top condition throughout a busy show season, Ellis combines good-quality forage with carefully chosen hard feed. She feeds Pure Performance – our highest energy feed – to give Hummy the stamina and sparkle needed in the ring.
Oats give quick-release energy for instant performance.
Oil provides long-lasting, controlled power for stamina.
Fibre supports digestive health – essential during busy show days.
All-in-one formula keeps feeding simple and balanced.
Pure Performance also supports topline and muscle tone – vital for horses in the show ring where condition and appearance matter just as much as performance.
What We Recommend for Show Horses
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🎃 Trick or Treat… But Watch Out for Hidden Sugars!
Halloween is here, and your horse might be expecting a few treats. But beware… not all treats are as innocent as they look. Some hide sinister sugars under friendly names like molasses, glucose syrup or cane sugar!
Why care? These sneaky sugars are non-structural carbohydrates (NSC), which can spike blood glucose and insulin. For sugar-sensitive horses, ponies prone to laminitis, or those with EMS or Cushing’s, that’s a recipe for a very scary vet bill. 💀
Molasses is especially sneaky: sweet, sticky, and rapidly fermentable in the hindgut. Too much, and it can disrupt digestion, alter gut microbes, and even cause colic.
Pure Feed treats, on the other hand, are all treat and no trick. Low-starch, fibre-rich, and free from hidden sugars, they support the hindgut function while still being delicious!
You can find out more about Pure Treats on our website!
#thepurefeedcompany #purefeed #equinenutrition
🎃 Trick or Treat… But Watch Out for Hidden Sugars!
Halloween is here, and your horse might be expecting a few treats. But beware… not all treats are as innocent as they look. Some hide sinister sugars under friendly names like molasses, glucose syrup or cane sugar!
Why care? These sneaky sugars are non-structural carbohydrates (NSC), which can spike blood glucose and insulin. For sugar-sensitive horses, ponies prone to laminitis, or those with EMS or Cushing’s, that’s a recipe for a very scary vet bill. 💀
Molasses is especially sneaky: sweet, sticky, and rapidly fermentable in the hindgut. Too much, and it can disrupt digestion, alter gut microbes, and even cause colic.
Pure Feed treats, on the other hand, are all treat and no trick. Low-starch, fibre-rich, and free from hidden sugars, they support the hindgut function while still being delicious!
You can find out more about Pure Treats on our website!
#thepurefeedcompany #purefeed #equinenutrition
How do I choose the right calorie level for my horse? 🤷
To get this right, it helps to look at the numbers.
Baseline energy needs ⚡️
An average 500 kg horse at rest needs around 65–70 MJ (megajoules) of digestible energy (DE) per day just to maintain bodyweight.
Add light work (e.g. hacking 3–4 times a week), and this rises to 75–85 MJ/day.
Moderate work (e.g. regular schooling, low-level eventing) pushes it to 90–100 MJ/day.
Harder workloads (e.g. advanced eventing, racing) can exceed 120 MJ/day.
Winter factor ❄️
Once temperatures dip below the horse’s lower critical temperature (around 0–5°C for a horse with a winter coat), requirements increase by ~2–2.5% for every degree drop. That means on a frosty night at –5°C, a horse may need an extra 15–20 MJ/day simply for staying warm.
What does that look like in feed?🐎
Grass (summer grazing): Good grass provides ~10 MJ DE per kg of dry matter. A horse can easily meet 80–100 MJ/day on grass alone.
Hay: Average meadow hay sits around 7–9 MJ DE per kg of dry matter. To meet 80 MJ, a horse would need 9–11 kg of hay (dry weight) daily, which is achievable but often limited by hay quality or feeding practices.
Why does this matter? 🤔
If the diet falls short, the horse mobilises fat (and eventually muscle) to make up the difference, which is why condition loss is so common in winter. On the other hand, oversupplying calories can lead to unwanted weight gain and metabolic strain in good doers.
How Pure Feed helps 🩵
Because our complete feeds combine fibre, oil, and a full balancer in every bag, they deliver calories in the same slow-release form the horse’s gut evolved to use. That means:
You can top up forage rations with controlled calories.
You know vitamins and minerals are always covered.
You can choose the right calorie level across our range, from Pure Easy for good doers to Pure Condition Mix for horses needing more support. With no hidden ingredients, preservatives or molasses, there`s a Pure Feed for your horse.
#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition
How do I choose the right calorie level for my horse? 🤷
To get this right, it helps to look at the numbers.
Baseline energy needs ⚡️
An average 500 kg horse at rest needs around 65–70 MJ (megajoules) of digestible energy (DE) per day just to maintain bodyweight.
Add light work (e.g. hacking 3–4 times a week), and this rises to 75–85 MJ/day.
Moderate work (e.g. regular schooling, low-level eventing) pushes it to 90–100 MJ/day.
Harder workloads (e.g. advanced eventing, racing) can exceed 120 MJ/day.
Winter factor ❄️
Once temperatures dip below the horse’s lower critical temperature (around 0–5°C for a horse with a winter coat), requirements increase by ~2–2.5% for every degree drop. That means on a frosty night at –5°C, a horse may need an extra 15–20 MJ/day simply for staying warm.
What does that look like in feed?🐎
Grass (summer grazing): Good grass provides ~10 MJ DE per kg of dry matter. A horse can easily meet 80–100 MJ/day on grass alone.
Hay: Average meadow hay sits around 7–9 MJ DE per kg of dry matter. To meet 80 MJ, a horse would need 9–11 kg of hay (dry weight) daily, which is achievable but often limited by hay quality or feeding practices.
Why does this matter? 🤔
If the diet falls short, the horse mobilises fat (and eventually muscle) to make up the difference, which is why condition loss is so common in winter. On the other hand, oversupplying calories can lead to unwanted weight gain and metabolic strain in good doers.
How Pure Feed helps 🩵
Because our complete feeds combine fibre, oil, and a full balancer in every bag, they deliver calories in the same slow-release form the horse’s gut evolved to use. That means:
You can top up forage rations with controlled calories.
You know vitamins and minerals are always covered.
You can choose the right calorie level across our range, from Pure Easy for good doers to Pure Condition Mix for horses needing more support. With no hidden ingredients, preservatives or molasses, there`s a Pure Feed for your horse.
#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition
Why do so many horses drop weight in winter? ❄️ Let us tell you why ...
🔥 Colder temps = more calories needed
Once it’s below 0–5°C, your horse needs extra energy just to stay warm. If their diet doesn’t cover it, they’ll burn fat reserves instead.
🌾 Forage isn’t as rich as summer grass
Hay and haylage have less energy & fewer vitamins than fresh grass, even if the net looks full.
🦠 Gut microbes have to adapt
Switching from grass to hay changes the gut bacteria, meaning they might get less usable energy from the same amount of forage.
💨 Energy goes to heat, not weight
More calories are spent on staying warm, especially if they’re still in work.
🏠 Routine changes matter
Less turnout, more stabling, and longer gaps between meals can all affect digestion & condition.
What helps?
✔️ Ad-lib forage to keep the gut working & generating heat
✔️ Slow-release calories from unmolassed beet, grass fibres or oil
✔️ Vitamin & mineral balance to make up for forage shortfalls
✔️ Check body condition every 2–3 weeks
Our complete feeds are designed to tackle exactly these winter challenges. Each one provides:
✅ Fibre for gut support and heat generation
✅ Oil for steady, slow-release energy
✅ A full balancer with vitamins and minerals (no extra bucket needed!)
So even when winter forage is variable, you know your horse’s diet is still balanced — and their condition is supported right through to spring.
To find the right feed for your horse, head on over to www.purefeed.com to claim your FREE personalised diet plan, created by our nutrition team 🩵
#thepurefeedcompany #purefeed #equinenutrition #allyoufeedislove
Why do so many horses drop weight in winter? ❄️ Let us tell you why ...
🔥 Colder temps = more calories needed
Once it’s below 0–5°C, your horse needs extra energy just to stay warm. If their diet doesn’t cover it, they’ll burn fat reserves instead.
🌾 Forage isn’t as rich as summer grass
Hay and haylage have less energy & fewer vitamins than fresh grass, even if the net looks full.
🦠 Gut microbes have to adapt
Switching from grass to hay changes the gut bacteria, meaning they might get less usable energy from the same amount of forage.
💨 Energy goes to heat, not weight
More calories are spent on staying warm, especially if they’re still in work.
🏠 Routine changes matter
Less turnout, more stabling, and longer gaps between meals can all affect digestion & condition.
What helps?
✔️ Ad-lib forage to keep the gut working & generating heat
✔️ Slow-release calories from unmolassed beet, grass fibres or oil
✔️ Vitamin & mineral balance to make up for forage shortfalls
✔️ Check body condition every 2–3 weeks
Our complete feeds are designed to tackle exactly these winter challenges. Each one provides:
✅ Fibre for gut support and heat generation
✅ Oil for steady, slow-release energy
✅ A full balancer with vitamins and minerals (no extra bucket needed!)
So even when winter forage is variable, you know your horse’s diet is still balanced — and their condition is supported right through to spring.
To find the right feed for your horse, head on over to www.purefeed.com to claim your FREE personalised diet plan, created by our nutrition team 🩵
#thepurefeedcompany #purefeed #equinenutrition #allyoufeedislove
🚫 STOP FEEDING SUPERMARKET OILS ‼️
Adding vegetable oil for extra condition or coat shine might seem harmless — but the fatty acid balance is all wrong for horses.
🔸 Horses need both omega-3 (ALA) and omega-6 (LA) — but the ratio is what matters.
Here’s how common oils stack up against grass 👇
🌿 Grass ≈ 3–4:1 (omega-3:omega-6)
🌱 Linseed ≈ 4:1
🥥 Coconut ≈ 1:2
🌰 Soya ≈ 1:7
🌽 Corn ≈ 1:50
🌻 Sunflower ≈ 1:200
An excess of omega-6 can:
❌ Increase pro-inflammatory compounds
❌ Slow recovery after exercise
❌ Exacerbate gut sensitivity
❌ Add strain to joints
✨ Linseed is naturally rich in omega-3, helping restore balance in hay- and cereal-based diets. It supports anti-inflammatory pathways, a glossy coat, healthy skin, and cell function.
💜 Pure Linseed is 100% micronised linseed — highly digestible, naturally high in oil for slow-release energy, a great fibre source, and close to the horse’s natural omega ratio.
👉 Head to our website to learn more about Pure Linseed.
#purefeed #thepurefeedcompany #purelinseed
🚫 STOP FEEDING SUPERMARKET OILS ‼️
Adding vegetable oil for extra condition or coat shine might seem harmless — but the fatty acid balance is all wrong for horses.
🔸 Horses need both omega-3 (ALA) and omega-6 (LA) — but the ratio is what matters.
Here’s how common oils stack up against grass 👇
🌿 Grass ≈ 3–4:1 (omega-3:omega-6)
🌱 Linseed ≈ 4:1
🥥 Coconut ≈ 1:2
🌰 Soya ≈ 1:7
🌽 Corn ≈ 1:50
🌻 Sunflower ≈ 1:200
An excess of omega-6 can:
❌ Increase pro-inflammatory compounds
❌ Slow recovery after exercise
❌ Exacerbate gut sensitivity
❌ Add strain to joints
✨ Linseed is naturally rich in omega-3, helping restore balance in hay- and cereal-based diets. It supports anti-inflammatory pathways, a glossy coat, healthy skin, and cell function.
💜 Pure Linseed is 100% micronised linseed — highly digestible, naturally high in oil for slow-release energy, a great fibre source, and close to the horse’s natural omega ratio.
👉 Head to our website to learn more about Pure Linseed.
#purefeed #thepurefeedcompany #purelinseed
Feeding Rates of Pure Sud explained ... Swipe to see how much Stud your horse should be eating ➡️
Why Pure Stud:
🩷 Supports sound bone development.🩷 Low starch content encourages positive behaviour.
🩷 Great value way of giving young and breeding horses everything they need nutritionally.
🩷 High in fibre for excellent digestive health.
🩷 A tasty choice – horses love it
If you have any questions, don’t hesitate to get in touch!
You can also request a personalised diet plan for free. Our team of expert nutritionists will carefully evaluate your horse, assess their unique nutritional needs, and provide the best feeding recommendations to help them look and feel their best. Available on our website!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purestud #feedingrates #allyoufeedislove #purefeed
Feeding Rates of Pure Sud explained ... Swipe to see how much Stud your horse should be eating ➡️
Why Pure Stud:
🩷 Supports sound bone development.🩷 Low starch content encourages positive behaviour.
🩷 Great value way of giving young and breeding horses everything they need nutritionally.
🩷 High in fibre for excellent digestive health.
🩷 A tasty choice – horses love it
If you have any questions, don’t hesitate to get in touch!
You can also request a personalised diet plan for free. Our team of expert nutritionists will carefully evaluate your horse, assess their unique nutritional needs, and provide the best feeding recommendations to help them look and feel their best. Available on our website!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #purestud #feedingrates #allyoufeedislove #purefeed
All-in-one feed = less clutter, fewer feed bins and less time in the feed room 🩵
We were delighted to hear from Bronnen about her love for Pure Easy 💚
"I have used your feed for about the last 10 years with all the horses and ponies I’ve had. I have an event mare that we have been struggling with soundness issues for the last 2 years so has barely been in work. We never made it out of walk in the last 2 years, yet this is her this morning, fed on pure easy, looking absolutely incredible, like she hasn’t seen a day out of work in her life! Love your feeds so much, thank you! I always recommend you to anyone who asks. I have a young Connie too who is just starting her ridden career and they are both on pure easy. So simple and easy to use and I trust it to support muscle development without any extra energy than they need. Big fan!"
Have you had a Pure Feed success story of your own? We’d love to hear it! Share your experience with us in the comments or tag us in your posts - your horse could be featured next!
Thank you Bronnen for taking the time to get in touch 🙌 @bronnen_equestrian
#thepurefeedcompany #purefeed #allyoufeedislove #poweredbypurefeed
We were delighted to hear from Bronnen about her love for Pure Easy 💚
"I have used your feed for about the last 10 years with all the horses and ponies I’ve had. I have an event mare that we have been struggling with soundness issues for the last 2 years so has barely been in work. We never made it out of walk in the last 2 years, yet this is her this morning, fed on pure easy, looking absolutely incredible, like she hasn’t seen a day out of work in her life! Love your feeds so much, thank you! I always recommend you to anyone who asks. I have a young Connie too who is just starting her ridden career and they are both on pure easy. So simple and easy to use and I trust it to support muscle development without any extra energy than they need. Big fan!"
Have you had a Pure Feed success story of your own? We’d love to hear it! Share your experience with us in the comments or tag us in your posts - your horse could be featured next!
Thank you Bronnen for taking the time to get in touch 🙌 @bronnen_equestrian
#thepurefeedcompany #purefeed #allyoufeedislove #poweredbypurefeed
Worried about Winter fizz, but your horse needs to gain weight?
It’s a situation we hear all the time, especially in winter when horses need more calories to maintain condition, but no one wants a fizzy, unrideable horse.
Fast-release energy mainly comes from starch and sugars (found in cereals like oats, barley, maize). These are broken down in the small intestine into glucose, which causes a rapid rise in blood sugar. Result? A quick burst of energy, often linked with sharper behaviour or “fizz”.
Slow-release energy comes from fibre and oil. Fibre is fermented in the hindgut by microbes into volatile fatty acids (VFAs), while oil is broken down into fatty acids in the small intestine. Both provide a steady, sustained fuel source without the glucose spikes. Result? More stamina, better weight maintenance, and a calmer, more consistent way of providing calories.
Why does this matter in winter?
Many horses lose condition as the cold increases calorie demand. Owners worry about upping feed in case it makes their horse hot, but if the calories come from slow-release sources, they can safely support condition without unwanted fizz.
Our Condition Mix is built on fibre, oil, and unmolassed beet, not high-starch cereals. That means it delivers the extra calories your horse needs for condition in a controlled, slow-release form. Energy for weight maintenance and work, without the behaviour spike.
💬 Want us to create a tailored winter feeding plan for your horse? Comment “DIET PLAN” below and we’ll be in touch!
#thepurefeedcompany #purefeed #equinenutrition #allyoufeedislove
📸 @joelsebhart @ruthpotterpr
Worried about Winter fizz, but your horse needs to gain weight?
It’s a situation we hear all the time, especially in winter when horses need more calories to maintain condition, but no one wants a fizzy, unrideable horse.
Fast-release energy mainly comes from starch and sugars (found in cereals like oats, barley, maize). These are broken down in the small intestine into glucose, which causes a rapid rise in blood sugar. Result? A quick burst of energy, often linked with sharper behaviour or “fizz”.
Slow-release energy comes from fibre and oil. Fibre is fermented in the hindgut by microbes into volatile fatty acids (VFAs), while oil is broken down into fatty acids in the small intestine. Both provide a steady, sustained fuel source without the glucose spikes. Result? More stamina, better weight maintenance, and a calmer, more consistent way of providing calories.
Why does this matter in winter?
Many horses lose condition as the cold increases calorie demand. Owners worry about upping feed in case it makes their horse hot, but if the calories come from slow-release sources, they can safely support condition without unwanted fizz.
Our Condition Mix is built on fibre, oil, and unmolassed beet, not high-starch cereals. That means it delivers the extra calories your horse needs for condition in a controlled, slow-release form. Energy for weight maintenance and work, without the behaviour spike.
💬 Want us to create a tailored winter feeding plan for your horse? Comment “DIET PLAN” below and we’ll be in touch!
#thepurefeedcompany #purefeed #equinenutrition #allyoufeedislove
📸 @joelsebhart @ruthpotterpr
Looking for Pure Feed in Rugby?
Or ready to switch to a simpler, more natural way of feeding?
We’re thrilled to announce that Tower Farm Saddlery is now stocking Pure Feed 🎉
Our complete feeds combine fibre, balancer, and oil in one convenient bag, giving your horse everything they need while saving you time and effort.
📍 Head to our Stockist Map to find Tower Farm and your nearest stockist: https://www.purefeed.com/stockists/
Looking for Pure Feed in Rugby?
Or ready to switch to a simpler, more natural way of feeding?
We’re thrilled to announce that Tower Farm Saddlery is now stocking Pure Feed 🎉
Our complete feeds combine fibre, balancer, and oil in one convenient bag, giving your horse everything they need while saving you time and effort.
📍 Head to our Stockist Map to find Tower Farm and your nearest stockist: https://www.purefeed.com/stockists/
We had a fantastic time at the Pony Tales Annual Charity Day in support of World Horse Welfare 🐴
Our giveaway winner, Abi, joined us for the day looking incredibly smart in her Pure Feed merchandise! 🩵
Together, the event raised an amazing £10,252 for charity! 🤩
Thank you to Pony Tales for letting us be part of such a special day, and we hope Abi & Dilly had a wonderful time!
@ponytalesdorset @horsecharity
#thepurefeedcompany #purefeed #allyoufeedislove #worldhorsewelfare #ponytalesdorset #charityday #fundraiser
We had a fantastic time at the Pony Tales Annual Charity Day in support of World Horse Welfare 🐴
Our giveaway winner, Abi, joined us for the day looking incredibly smart in her Pure Feed merchandise! 🩵
Together, the event raised an amazing £10,252 for charity! 🤩
Thank you to Pony Tales for letting us be part of such a special day, and we hope Abi & Dilly had a wonderful time!
@ponytalesdorset @horsecharity
#thepurefeedcompany #purefeed #allyoufeedislove #worldhorsewelfare #ponytalesdorset #charityday #fundraiser
What’s really going on when your horse has Cushing’s? 🐴
Cushing’s (properly called Pituitary Pars Intermedia Dysfunction – PPID) is a progressive condition affecting the pituitary gland in your horse’s brain.
In a normal horse, this gland helps control hormones like ACTH, which regulate cortisol (the stress hormone).
When a horse has PPID, the pituitary gland control system breaks down, and too much ACTH is released, resulting in high cortisol levels (aka high stress levels!)
This can affect:
🩵 Metabolism
🩵 Immune system
🩵 Tissue repair
📌 Key facts:
Most common in horses 15+ but can appear earlier
Not curable, but can be managed with the right vet care, diet & management
Spotting early signs like subtle coat or behaviour changes is important
A simple ACTH blood test via your vet can confirm 💡
With the right support, horses with PPID can still live active, happy lives for many years.
All of the Pure Feed range is suitable for horses with his condition (excluding Pure Performance). For an in-depth guide to feeding your horse, apply for a free personalised diet plan today on our website.
#thepurefeedcompany #purefeed #equinenutrition #ppid #cushingsdisease #ppidsupport
What’s really going on when your horse has Cushing’s? 🐴
Cushing’s (properly called Pituitary Pars Intermedia Dysfunction – PPID) is a progressive condition affecting the pituitary gland in your horse’s brain.
In a normal horse, this gland helps control hormones like ACTH, which regulate cortisol (the stress hormone).
When a horse has PPID, the pituitary gland control system breaks down, and too much ACTH is released, resulting in high cortisol levels (aka high stress levels!)
This can affect:
🩵 Metabolism
🩵 Immune system
🩵 Tissue repair
📌 Key facts:
Most common in horses 15+ but can appear earlier
Not curable, but can be managed with the right vet care, diet & management
Spotting early signs like subtle coat or behaviour changes is important
A simple ACTH blood test via your vet can confirm 💡
With the right support, horses with PPID can still live active, happy lives for many years.
All of the Pure Feed range is suitable for horses with his condition (excluding Pure Performance). For an in-depth guide to feeding your horse, apply for a free personalised diet plan today on our website.
#thepurefeedcompany #purefeed #equinenutrition #ppid #cushingsdisease #ppidsupport
Are you worried about hay shortages, quality or price?
This year, we’re hearing the same thing from yards across the country:
🔹 Lower hay yields
🔹 Skyrocketing prices
🔹 Bales arriving late or not at all
🔹 And when they do? Inconsistent quality and unpredictable sugar levels
All of this makes it harder to manage your horse’s diet especially if they’re sensitive, on soaked forage, or prone to weight loss.
That’s where Pure Meadow Mash steps in.
🌿 Made from super fibres, it provides a highly digestible, low-sugar source of fibre, calories and hydration, no surprises, no stress.
Unlike hay, which can vary in protein, sugar, and digestibility depending on the cut, weather and storage, Pure Meadow Mash delivers consistent, controlled nutrition in every bowl.
Why choose it?
✔️ A reliable forage replacer; perfect if hay is in short supply or poor quality
✔️ Very low sugar and starch; suitable for laminitics, PPID and EMS
✔️ Soft, soaked fibre; ideal for older horses, dental issues or fussy eaters
✔️ Supports digestion and hydration; especially valuable in cold weather when horses drink less
It’s everything we wish hay could be this year: consistent, balanced, and ready when you need it.
Learn more about Pure Feed Meadow Mash on our website (link in bio 💻)
#purefeed #equinenutrition #allyoufeedislove #meadowmash
Are you worried about hay shortages, quality or price?
This year, we’re hearing the same thing from yards across the country:
🔹 Lower hay yields
🔹 Skyrocketing prices
🔹 Bales arriving late or not at all
🔹 And when they do? Inconsistent quality and unpredictable sugar levels
All of this makes it harder to manage your horse’s diet especially if they’re sensitive, on soaked forage, or prone to weight loss.
That’s where Pure Meadow Mash steps in.
🌿 Made from super fibres, it provides a highly digestible, low-sugar source of fibre, calories and hydration, no surprises, no stress.
Unlike hay, which can vary in protein, sugar, and digestibility depending on the cut, weather and storage, Pure Meadow Mash delivers consistent, controlled nutrition in every bowl.
Why choose it?
✔️ A reliable forage replacer; perfect if hay is in short supply or poor quality
✔️ Very low sugar and starch; suitable for laminitics, PPID and EMS
✔️ Soft, soaked fibre; ideal for older horses, dental issues or fussy eaters
✔️ Supports digestion and hydration; especially valuable in cold weather when horses drink less
It’s everything we wish hay could be this year: consistent, balanced, and ready when you need it.
Learn more about Pure Feed Meadow Mash on our website (link in bio 💻)
#purefeed #equinenutrition #allyoufeedislove #meadowmash
✨ GIVEAWAY TIME! ✨
We’re giving you the chance to win the ultimate Pure Feed look - our always popular, highly sought-after kit! 🐴💛
The Prize includes:
• The legendary Pure Feed branded Stormtech gilet
• Exclusive money-can’t-buy Pure Feed branded Le Mieux saddle pad (in cc or dr)
• £20 Pure Feed voucher towards your horse’s favourite feed
How to enter:
1️⃣ Make sure you’re following @thepurefeedcompany
2️⃣ Tag a friend in the comments (each new comment with a tag counts as an entry!)
📅 The winner will be announced on the 30th September
🏆 The winner will be picked at random and contacted directly by us
🇬🇧 UK entries only
This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta.
Good luck 🍀
#thepurefeedcompany #purefeed #allyoufeedislove #equinegiveaway
✨ GIVEAWAY TIME! ✨
We’re giving you the chance to win the ultimate Pure Feed look - our always popular, highly sought-after kit! 🐴💛
The Prize includes:
• The legendary Pure Feed branded Stormtech gilet
• Exclusive money-can’t-buy Pure Feed branded Le Mieux saddle pad (in cc or dr)
• £20 Pure Feed voucher towards your horse’s favourite feed
How to enter:
1️⃣ Make sure you’re following @thepurefeedcompany
2️⃣ Tag a friend in the comments (each new comment with a tag counts as an entry!)
📅 The winner will be announced on the 30th September
🏆 The winner will be picked at random and contacted directly by us
🇬🇧 UK entries only
This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta.
Good luck 🍀
#thepurefeedcompany #purefeed #allyoufeedislove #equinegiveaway
We’re pleased to share that Horse & Hen are a Pure Feed stockist! 🛒
@horse_and_hen
📞 01629 55084
You can find Horse & Hen in Matlock, 📍 DE4 5ND
For more information have a look at their website www.horseandhen.co.uk 💻
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed
We’re pleased to share that Horse & Hen are a Pure Feed stockist! 🛒
@horse_and_hen
📞 01629 55084
You can find Horse & Hen in Matlock, 📍 DE4 5ND
For more information have a look at their website www.horseandhen.co.uk 💻
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed
🥣 Meadow Mash = box rest saviour!
Tara might wear more than she eats, but this simple feed was a real game changer for her. During a period of box rest she started refusing her normal hay, which made it tricky to keep her fibre intake and hydration levels up.
Enter Meadow Mash. Its soft, soaked fibre was easy for her to eat, helped her stay hydrated, and most importantly, kept her gut moving when she needed it most!
#thepurefeedcompany #purefeed #dietplan #equinenutrition
🥣 Meadow Mash = box rest saviour!
Tara might wear more than she eats, but this simple feed was a real game changer for her. During a period of box rest she started refusing her normal hay, which made it tricky to keep her fibre intake and hydration levels up.
Enter Meadow Mash. Its soft, soaked fibre was easy for her to eat, helped her stay hydrated, and most importantly, kept her gut moving when she needed it most!
#thepurefeedcompany #purefeed #dietplan #equinenutrition
When Meadow Mash just tastes that good 👅
Did you know you can feed up to 1 kg per 100kg body weight of the horse per day!
Designed to mimic the nutritional value of hay, Pure Meadow Mash is suitable for a variety of horses, from older horses with poor dentition to competition horses needing extra fibre and hydration. It can be used as a partial hay replacer and soaks in just 5 minutes 🙌
📍to find your nearest stockist, head on over to our interactive map on our website.
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
When Meadow Mash just tastes that good 👅
Did you know you can feed up to 1 kg per 100kg body weight of the horse per day!
Designed to mimic the nutritional value of hay, Pure Meadow Mash is suitable for a variety of horses, from older horses with poor dentition to competition horses needing extra fibre and hydration. It can be used as a partial hay replacer and soaks in just 5 minutes 🙌
📍to find your nearest stockist, head on over to our interactive map on our website.
#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
Meadow Mash Feeding Rate 💙
Feeding your horse doesn`t have to be complicated. We`ve made it easy to determine the right amount of Meadow Mash to feed your horse.
👉 Low sugar and starch content- suitable for those needing a low starch diet due to laminitis
👉 Quick soaking
👉 Palatable- with added herbs and mint to tempt fussy eaters
👉 High fibre and with added pre and probiotics to support gut health
👉 Ideal for older horses or those with poor dentition
👉 Can be used as a low-dust alternative forage for hay
If you`re unsure of their nutritional requirements, our experts can provide a free diet plan and answer any questions you may have. Our team is here to help whenever you need through the phone, email or direct message!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #puremeadowmash #feedingrates #allyoufeedislove #purefeed
Meadow Mash Feeding Rate 💙
Feeding your horse doesn`t have to be complicated. We`ve made it easy to determine the right amount of Meadow Mash to feed your horse.
👉 Low sugar and starch content- suitable for those needing a low starch diet due to laminitis
👉 Quick soaking
👉 Palatable- with added herbs and mint to tempt fussy eaters
👉 High fibre and with added pre and probiotics to support gut health
👉 Ideal for older horses or those with poor dentition
👉 Can be used as a low-dust alternative forage for hay
If you`re unsure of their nutritional requirements, our experts can provide a free diet plan and answer any questions you may have. Our team is here to help whenever you need through the phone, email or direct message!
📞 01458 333 333
💻 www.purefeed.com
💬 Direct Message us
#thepurefeedcompany #puremeadowmash #feedingrates #allyoufeedislove #purefeed
#Throwback to an amazing day at the Pony Tales Annual Charity Day in support of World Horse Welfare 🩵
We were so proud to be part of an event that raised an incredible £10,252 for such an important cause! 🙌
A huge thank you to everyone who came along - we hope you all had a wonderful time.
@horsecharity @ponytalesdorset
#purefeed #thepurefeedcompany #ponytalesdorset #equinenutrition #allyoufeedislove
#Throwback to an amazing day at the Pony Tales Annual Charity Day in support of World Horse Welfare 🩵
We were so proud to be part of an event that raised an incredible £10,252 for such an important cause! 🙌
A huge thank you to everyone who came along - we hope you all had a wonderful time.
@horsecharity @ponytalesdorset
#purefeed #thepurefeedcompany #ponytalesdorset #equinenutrition #allyoufeedislove
What people say about Pure Feed
