See our 500+ reviews on Trustpilot

My Account

Stockists

FAQs

Contact Us

01458 333 333

Support

FEED ADVICE – DISCIPLINES

Ultimate Guide to Feeding a Show Horse

Feeding show horses requires a well-balanced diet tailored to their specific needs. Unlike horses used for leisure or light work, show horses face the unique demands of maintaining peak physical condition, a glossy coat, and the stamina necessary for performances. In this guide, we will explore the best practices for feeding show horses, ensuring they remain in top form for competition.

What is Showing?

Showing highlights a horse’s way of going, conformation, and turnout, with classes ranging from in-hand to ridden at all levels.

Horses need controlled calories from fibre and oil to maintain topline and shine without becoming excitable.

Quality protein, oils, and a balanced vitamin and mineral profile help promote coat condition and muscle tone.

A complete, fibre-based diet supports calm behaviour, digestive health, and that polished show ring appearance.

Understanding the Nutritional Needs of Show Horses

Show horses have distinct nutritional requirements, influenced by their breed, age, workload, and the demands of their discipline. The key goals in feeding a show horse are to:

Maintain Optimal Weight:

Show horses need to be neither too thin nor overweight. Achieving the ideal body condition score is crucial for aesthetics and performance.

Support Muscle Development:

High-quality protein is essential for muscle tone and recovery, especially for horses undergoing regular training.

Enhance Coat Condition:

A shiny, healthy coat is a sign of good nutrition and care. Specific nutrients, such as omega-3 fatty acids, are vital in achieving this.

Provide Energy for Performance:

Show horses require a steady energy supply for training and competition without becoming too excitable or nervous.

Metabolic Requirements of Show Horses

Show horses have heightened metabolic demands due to the physical and mental stress of training and competition. Their energy needs are higher than those of horses at rest or in light work. To meet these demands, it’s important to provide a diet rich in both energy and essential nutrients. The primary sources of energy for show horses include carbohydrates, fats, and fibre:

Carbohydrates: Provide quick-release energy. However, too many simple carbohydrates (such as those found in cereals) can lead to excitability and digestive issues. It’s better to rely on complex carbohydrates from fibre sources.

Fats: Offer a concentrated source of energy and are ideal for slow-release energy, helping to maintain endurance without causing spikes in energy levels.

Proteins: Crucial for muscle development and repair. Show horses benefit from high-quality protein sources that supply essential amino acids necessary for muscle tone, recovery, and overall condition.

Key Components of a Show Horse’s Diet

Forage

High-Quality Hay: The foundation of any horse’s diet should be good-quality forage. For show horses, this means providing hay that is clean, free from dust, and rich in nutrients. Timothy and alfalfa are popular choices, offering a balance of fibre and protein.

Grass: If available, fresh grass provides a natural source of nutrition. However, it’s essential to monitor grazing to prevent overconsumption, especially in lush fields that may cause weight gain or exacerbate the risks of laminitis.

Hard Feed

Balancers: A high-specification feed balancer can be an excellent way to ensure that a show horse receives all the necessary vitamins, minerals, and amino acids without adding too many calories. Did you know that all our complete feeds already contain a balancer?

Conditioning Feeds: For horses that need to build or maintain condition, conditioning feeds are designed to provide extra calories through fats and fibres rather than starches, which can lead to excitability

Key Components of a Show Horse’s Diet

Protein Sources

Soybean Meal: High in essential amino acids, ideal for supporting muscle tone and recovery.

Linseed: Offers a balance of protein and omega-3 fatty acids, promoting both muscle health and coat condition.

Fat Sources

Oils: linseed oil provides a dense source of calories without increasing starch intake. It also contains a rich source of omega 3 for enhancing coat gloss!

Rice Bran: A popular feed additive, offering high fat content with additional protein and fibre.

Full-Fat Soya: Provides a combination of protein and fat, helping to support both muscle and energy levels.

Key Components of a Show Horse’s Diet

Supplements

Electrolytes: Especially important during the competition season, electrolytes help replenish salts lost through sweat during intense work.

Joint Support: Glucosamine, chondroitin, and other joint supplements can help support the long-term health of a horse’s joints, crucial for horses in demanding disciplines.

Skin and Coat Conditioners: Supplements rich in omega-3 and omega-6 fatty acids can promote a shiny coat, while also supporting skin health. Adding a small amount of micronized linseed each day can help improve coat shine – check out our micronized linseed here!

Hydration

Always ensure that fresh, clean water is available. Hydration is critical, especially when travelling to shows or during warm weather.

Pure Feed has two different routes for hydration help – Meadow Mash and ReFuel! Both are made from micro quick soaking pellets that form tasty mashes! Meadow Mash can be fed at high volumes and only contains a pre and probiotic, whereas ReFuel is fed in smaller concentrated doses and contains all the ingredients your horse needs for recovery!

Horse eating from Pure Feed Re-Fuel bag with rider in navy jacket and helmet

Feeding Tips for Show Horses

Energy Management: Opt for feeds that provide slow-release energy, helping to sustain your horse through long training sessions without causing spikes in energy levels.

Consistency is Key: Horses thrive on routine. Feed your show horse at the same times each day, and avoid sudden changes in diet, which can cause digestive upsets.

Monitor Body Condition: Regularly assess your horse’s body condition score (BCS). Adjust the diet as needed to maintain the ideal weight.

Manage Stress with Diet: If your horse becomes stressed during travel or at shows, consider feeds that include magnesium or other calming ingredients. However, always consult with your vet before adding new supplements.

Hear from the Expert – Ellis Grierson

Ellis Grierson is a successful show rider whose thoughtful approach to feeding plays a big part in her horses’ performance. In 2023, she and her 16-year-old pony Hummy took an impressive second place at the Horse of the Year Show (HOYS). Known for her dedication and strong bond with her horses, Ellis pays close attention to every part of their care – especially their nutrition.

Feeding to Support Performance

To keep Hummy in top condition throughout a busy show season, Ellis combines good-quality forage with carefully chosen hard feed. She feeds Pure Performance – our highest energy feed – to give Hummy the stamina and sparkle needed in the ring.

  • Oats give quick-release energy for instant performance.

  • Oil provides long-lasting, controlled power for stamina.

  • Fibre supports digestive health – essential during busy show days.

  • All-in-one formula keeps feeding simple and balanced.

Pure Performance also supports topline and muscle tone – vital for horses in the show ring where condition and appearance matter just as much as performance.

 

Made in the UK

We are proud to say that all of our feeds are produced here in the UK

FREE Shipping

We offer FREE SHIPPING for all orders in the UK with 15 bags and over*

Sustainable

We are dedicated to playing our part in making the world more sustainable

100% Natural

We use high-quality ingredients and no unnecessary additives. 

Thousands of people love our feeds

Worried about Winter fizz, but your horse needs to gain weight?It’s a situation we hear all the time, especially in winter when horses need more calories to maintain condition, but no one wants a fizzy, unrideable horse.Fast-release energy mainly comes from starch and sugars (found in cereals like oats, barley, maize). These are broken down in the small intestine into glucose, which causes a rapid rise in blood sugar. Result? A quick burst of energy, often linked with sharper behaviour or “fizz”.Slow-release energy comes from fibre and oil. Fibre is fermented in the hindgut by microbes into volatile fatty acids (VFAs), while oil is broken down into fatty acids in the small intestine. Both provide a steady, sustained fuel source without the glucose spikes. Result? More stamina, better weight maintenance, and a calmer, more consistent way of providing calories.Why does this matter in winter?
Many horses lose condition as the cold increases calorie demand. Owners worry about upping feed in case it makes their horse hot, but if the calories come from slow-release sources, they can safely support condition without unwanted fizz.
Our Condition Mix is built on fibre, oil, and unmolassed beet, not high-starch cereals. That means it delivers the extra calories your horse needs for condition in a controlled, slow-release form. Energy for weight maintenance and work, without the behaviour spike.💬 Want us to create a tailored winter feeding plan for your horse? Comment “DIET PLAN” below and we’ll be in touch!#thepurefeedcompany #purefeed #equinenutrition #allyoufeedislove📸 @joelsebhart @ruthpotterpr

Worried about Winter fizz, but your horse needs to gain weight?

It’s a situation we hear all the time, especially in winter when horses need more calories to maintain condition, but no one wants a fizzy, unrideable horse.

Fast-release energy mainly comes from starch and sugars (found in cereals like oats, barley, maize). These are broken down in the small intestine into glucose, which causes a rapid rise in blood sugar. Result? A quick burst of energy, often linked with sharper behaviour or “fizz”.

Slow-release energy comes from fibre and oil. Fibre is fermented in the hindgut by microbes into volatile fatty acids (VFAs), while oil is broken down into fatty acids in the small intestine. Both provide a steady, sustained fuel source without the glucose spikes. Result? More stamina, better weight maintenance, and a calmer, more consistent way of providing calories.

Why does this matter in winter?
Many horses lose condition as the cold increases calorie demand. Owners worry about upping feed in case it makes their horse hot, but if the calories come from slow-release sources, they can safely support condition without unwanted fizz.
Our Condition Mix is built on fibre, oil, and unmolassed beet, not high-starch cereals. That means it delivers the extra calories your horse needs for condition in a controlled, slow-release form. Energy for weight maintenance and work, without the behaviour spike.

💬 Want us to create a tailored winter feeding plan for your horse? Comment “DIET PLAN” below and we’ll be in touch!

#thepurefeedcompany #purefeed #equinenutrition #allyoufeedislove

📸 @joelsebhart @ruthpotterpr
...

57 1
Looking for Pure Feed in Rugby?
Or ready to switch to a simpler, more natural way of feeding?
We’re thrilled to announce that Tower Farm Saddlery is now stocking Pure Feed 🎉
Our complete feeds combine fibre, balancer, and oil in one convenient bag, giving your horse everything they need while saving you time and effort.📍 Head to our Stockist Map to find Tower Farm and your nearest stockist: https://www.purefeed.com/stockists/

Looking for Pure Feed in Rugby?
Or ready to switch to a simpler, more natural way of feeding?
We’re thrilled to announce that Tower Farm Saddlery is now stocking Pure Feed 🎉
Our complete feeds combine fibre, balancer, and oil in one convenient bag, giving your horse everything they need while saving you time and effort.

📍 Head to our Stockist Map to find Tower Farm and your nearest stockist: https://www.purefeed.com/stockists/
...

27 0
Are you worried about hay shortages, quality or price?This year, we’re hearing the same thing from yards across the country:
🔹 Lower hay yields
🔹 Skyrocketing prices
🔹 Bales arriving late or not at all
🔹 And when they do? Inconsistent quality and unpredictable sugar levelsAll of this makes it harder to manage your horse’s diet especially if they’re sensitive, on soaked forage, or prone to weight loss.That’s where Pure Meadow Mash steps in.
🌿 Made from super fibres, it provides a highly digestible, low-sugar source of fibre, calories and hydration, no surprises, no stress.Unlike hay, which can vary in protein, sugar, and digestibility depending on the cut, weather and storage, Pure Meadow Mash delivers consistent, controlled nutrition in every bowl.Why choose it?✔️ A reliable forage replacer; perfect if hay is in short supply or poor quality
✔️ Very low sugar and starch; suitable for laminitics, PPID and EMS
✔️ Soft, soaked fibre; ideal for older horses, dental issues or fussy eaters
✔️ Supports digestion and hydration; especially valuable in cold weather when horses drink lessIt’s everything we wish hay could be this year: consistent, balanced, and ready when you need it.Learn more about Pure Feed Meadow Mash on our website (link in bio 💻)#purefeed  #equinenutrition  #allyoufeedislove  #meadowmash

Are you worried about hay shortages, quality or price?

This year, we’re hearing the same thing from yards across the country:
🔹 Lower hay yields
🔹 Skyrocketing prices
🔹 Bales arriving late or not at all
🔹 And when they do? Inconsistent quality and unpredictable sugar levels

All of this makes it harder to manage your horse’s diet especially if they’re sensitive, on soaked forage, or prone to weight loss.

That’s where Pure Meadow Mash steps in.
🌿 Made from super fibres, it provides a highly digestible, low-sugar source of fibre, calories and hydration, no surprises, no stress.

Unlike hay, which can vary in protein, sugar, and digestibility depending on the cut, weather and storage, Pure Meadow Mash delivers consistent, controlled nutrition in every bowl.

Why choose it?

✔️ A reliable forage replacer; perfect if hay is in short supply or poor quality
✔️ Very low sugar and starch; suitable for laminitics, PPID and EMS
✔️ Soft, soaked fibre; ideal for older horses, dental issues or fussy eaters
✔️ Supports digestion and hydration; especially valuable in cold weather when horses drink less

It’s everything we wish hay could be this year: consistent, balanced, and ready when you need it.

Learn more about Pure Feed Meadow Mash on our website (link in bio 💻)

#purefeed #equinenutrition #allyoufeedislove #meadowmash
...

74 0
✨ GIVEAWAY TIME! ✨We’re giving you the chance to win the ultimate Pure Feed look - our always popular, highly sought-after kit! 🐴💛The Prize includes:
• The legendary  Pure Feed branded Stormtech gilet
• Exclusive money-can’t-buy Pure Feed branded Le Mieux saddle pad (in cc or dr)
• £20 Pure Feed voucher towards your horse’s favourite feedHow to enter:
1️⃣ Make sure you’re following @thepurefeedcompany
2️⃣ Tag a friend in the comments (each new comment with a tag counts as an entry!)📅  The winner will be announced on the 30th September
🏆 The winner will be picked at random and contacted directly by us
🇬🇧 UK entries onlyThis giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta.Good luck 🍀
#thepurefeedcompany #purefeed #allyoufeedislove #equinegiveaway

✨ GIVEAWAY TIME! ✨

We’re giving you the chance to win the ultimate Pure Feed look - our always popular, highly sought-after kit! 🐴💛

The Prize includes:
• The legendary Pure Feed branded Stormtech gilet
• Exclusive money-can’t-buy Pure Feed branded Le Mieux saddle pad (in cc or dr)
• £20 Pure Feed voucher towards your horse’s favourite feed

How to enter:
1️⃣ Make sure you’re following @thepurefeedcompany
2️⃣ Tag a friend in the comments (each new comment with a tag counts as an entry!)

📅 The winner will be announced on the 30th September
🏆 The winner will be picked at random and contacted directly by us
🇬🇧 UK entries only

This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta.

Good luck 🍀
#thepurefeedcompany #purefeed #allyoufeedislove #equinegiveaway
...

269 1468
We’re pleased to share that Horse & Hen are a Pure Feed stockist! 🛒
@horse_and_hen📞 01629 55084You can find Horse & Hen in Matlock, 📍 DE4 5NDFor more information have a look at their website www.horseandhen.co.uk 💻We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️Alternatively if you're a retailer interested in stocking Pure Feed, we’d love to hear from you!#Proudtostockpurefeed #thepurefeedcompany #purefeed

We’re pleased to share that Horse & Hen are a Pure Feed stockist! 🛒
@horse_and_hen

📞 01629 55084

You can find Horse & Hen in Matlock, 📍 DE4 5ND


For more information have a look at their website www.horseandhen.co.uk 💻

We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️

Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!

#Proudtostockpurefeed #thepurefeedcompany #purefeed
...

22 0
🥣 Meadow Mash = box rest saviour!Tara might wear more than she eats, but this simple feed was a real game changer for her. During a period of box rest she started refusing her normal hay, which made it tricky to keep her fibre intake and hydration levels up.Enter Meadow Mash. Its soft, soaked fibre was easy for her to eat, helped her stay hydrated, and most importantly, kept her gut moving when she needed it most!#thepurefeedcompany #purefeed #dietplan #equinenutrition

🥣 Meadow Mash = box rest saviour!

Tara might wear more than she eats, but this simple feed was a real game changer for her. During a period of box rest she started refusing her normal hay, which made it tricky to keep her fibre intake and hydration levels up.

Enter Meadow Mash. Its soft, soaked fibre was easy for her to eat, helped her stay hydrated, and most importantly, kept her gut moving when she needed it most!

#thepurefeedcompany #purefeed #dietplan #equinenutrition
...

122 1
When Meadow Mash just tastes that good 👅Did you know you can feed up to 1 kg per 100kg body weight of the horse per day!Designed to mimic the nutritional value of hay, Pure Meadow Mash is suitable for a variety of horses, from older horses with poor dentition to competition horses needing extra fibre and hydration. It can be used as a partial hay replacer and soaks in just 5 minutes 🙌📍to find your nearest stockist, head on over to our interactive map on our website.#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

When Meadow Mash just tastes that good 👅

Did you know you can feed up to 1 kg per 100kg body weight of the horse per day!

Designed to mimic the nutritional value of hay, Pure Meadow Mash is suitable for a variety of horses, from older horses with poor dentition to competition horses needing extra fibre and hydration. It can be used as a partial hay replacer and soaks in just 5 minutes 🙌

📍to find your nearest stockist, head on over to our interactive map on our website.

#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
...

64 0
Spotting the Signs of Cushing's early? 👀The clinical signs of PPID develop gradually, and in the early stages they can be easily overlooked. Understanding what to look for allows for earlier intervention, which improves long-term management.Common clinical signs include:🩵 Changes in coat – A longer, often curly coat that doesn’t shed fully in summer (hirsutism) is a hallmark sign, but early PPID can cause a subtle delay in shedding rather than a dramatic coat change.
🩵  Abnormal fat distribution – Fat pads may develop above the eyes, along the crest of the neck, or over the tailhead, while muscle loss occurs over the topline.
🩵  Lethargy and reduced performance – Horses may seem less willing to work or tire more quickly.
🩵  Increased thirst and urination – Linked to hormonal disruption affecting water balance.
🩵  Recurrent infections – Poor immune regulation means wounds heal more slowly and skin, respiratory, or hoof infections may occur more often.
🩵  Laminitis – One of the most serious complications. Even mild or recurring bouts warrant investigation for PPID, especially in older horses.If you notice one or more of these signs, particularly in an older horse, speak to your vet about testing ACTH levels. Early diagnosis allows for medical treatment (such as pergolide) combined with dietary adjustments to better control symptoms.As for diet, the Pure Feed range is suitable for horses with PPID (excluding Performance). We have a feed for you. To find the right one, fill out a FREE Personalised diet plan today and our nutrition team will email you an in-depth diet plan for your horse - available on the Pure Feed website 💻
#thepurefeedcompany #purefeed #dietplan #equinenutrition

Spotting the Signs of Cushing`s early? 👀

The clinical signs of PPID develop gradually, and in the early stages they can be easily overlooked. Understanding what to look for allows for earlier intervention, which improves long-term management.

Common clinical signs include:

🩵 Changes in coat – A longer, often curly coat that doesn’t shed fully in summer (hirsutism) is a hallmark sign, but early PPID can cause a subtle delay in shedding rather than a dramatic coat change.
🩵 Abnormal fat distribution – Fat pads may develop above the eyes, along the crest of the neck, or over the tailhead, while muscle loss occurs over the topline.
🩵 Lethargy and reduced performance – Horses may seem less willing to work or tire more quickly.
🩵 Increased thirst and urination – Linked to hormonal disruption affecting water balance.
🩵 Recurrent infections – Poor immune regulation means wounds heal more slowly and skin, respiratory, or hoof infections may occur more often.
🩵 Laminitis – One of the most serious complications. Even mild or recurring bouts warrant investigation for PPID, especially in older horses.

If you notice one or more of these signs, particularly in an older horse, speak to your vet about testing ACTH levels. Early diagnosis allows for medical treatment (such as pergolide) combined with dietary adjustments to better control symptoms.

As for diet, the Pure Feed range is suitable for horses with PPID (excluding Performance). We have a feed for you. To find the right one, fill out a FREE Personalised diet plan today and our nutrition team will email you an in-depth diet plan for your horse - available on the Pure Feed website 💻
#thepurefeedcompany #purefeed #dietplan #equinenutrition
...

38 0
Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?1️⃣As a hay replacer for horses with dental issues

2️⃣ When pasture or hay quality is poor

3️⃣ For horses prone to laminitis

4️⃣ To encourage drinking and improve hydration

5️⃣ When travelling long distances💻Learn more about Meadow Mash on our website – link in bio.#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash

Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?

1️⃣As a hay replacer for horses with dental issues

2️⃣ When pasture or hay quality is poor

3️⃣ For horses prone to laminitis

4️⃣ To encourage drinking and improve hydration

5️⃣ When travelling long distances

💻Learn more about Meadow Mash on our website – link in bio.

#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash
...

46 2
Meet Ellis also known as @equiellis 👋Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

Meet Ellis also known as @equiellis 👋

Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.

Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
...

232 0
"We love Pure Feed, the only feed keeping Lenny's gut happy, it has been a life changer"We absolutely love hearing feedback like this! 🙌A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.👉 Tap the link in our bio to request yours today!Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition

"We love Pure Feed, the only feed keeping Lenny`s gut happy, it has been a life changer"

We absolutely love hearing feedback like this! 🙌

A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!

Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.

👉 Tap the link in our bio to request yours today!

Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬

#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition
...

37 0
At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.Why?
🔬 Because soya isn't for every horse. While it's a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.💡We've reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree

At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.

Why?
🔬 Because soya isn`t for every horse. While it`s a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.

💡We`ve reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya

🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.

From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.

✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.

Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!

#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree
...

39 0

What people say about Pure Feed

A much easier way of feeding
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been ...
Read More
Cerys
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been giving her and so far she's loving it! It's a much easier way of feeding, very impressed!
A much easier way of feeding
Cerys
Loving Pure Feed and his tummy is too!
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next ...
Read More
Sue
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next order. He's having some time off to get some weight on and is out on some grass in the middle of the tracks during the day. Thanks so much Pure Feed!
Loving Pure Feed and his tummy is too!
Sue
A huge improvement in her temperament and skin!
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
Sabrina
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
A huge improvement in her temperament and skin!
Sabrina
My pony has never looked or moved better!
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure ...
Read More
Polly
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure veteran and his coat and weight maintenance was superb. With the two new ponies we have started to transition them over to the feeds recommended in the diet plan and they seem very happy. It is so reassuring to know that the ponies are getting everything that they need from your feed. So thank you and for all of your advice and knowledge.
My pony has never looked or moved better!
Polly
All look marvellous!
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
Joyce Simpson
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
All look marvellous!
Joyce Simpson
I can see a huge difference and improvement
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on ...
Read More
Sophie Ferragut
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on money al around. Loving your product!
I can see a huge difference and improvement
Sophie Ferragut
A brilliant system
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
Aletheia Gardiner
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
A brilliant system
Aletheia Gardiner
Genuinely really impressed with Pure Feed!
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of ...
Read More
Emma McFarlane
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of the main reasons I decided to try it!
Genuinely really impressed with Pure Feed!
Emma McFarlane
Wish I'd found it sooner!
It's so simple!.
Leah William
It's so simple!.
Wish I'd found it sooner!
Leah William
Pure Feed transformed my horse!
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Sara Constable
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Pure Feed transformed my horse!
Sara Constable