FEED ADVICE – DISCIPLINES
Ultimate Guide to Feeding a Show Horse
Feeding show horses requires a well-balanced diet tailored to their specific needs. Unlike horses used for leisure or light work, show horses face the unique demands of maintaining peak physical condition, a glossy coat, and the stamina necessary for performances. In this guide, we will explore the best practices for feeding show horses, ensuring they remain in top form for competition.
What is Showing?
Showing highlights a horse’s way of going, conformation, and turnout, with classes ranging from in-hand to ridden at all levels.
Horses need controlled calories from fibre and oil to maintain topline and shine without becoming excitable.
Quality protein, oils, and a balanced vitamin and mineral profile help promote coat condition and muscle tone.
A complete, fibre-based diet supports calm behaviour, digestive health, and that polished show ring appearance.
Understanding the Nutritional Needs of Show Horses
Show horses have distinct nutritional requirements, influenced by their breed, age, workload, and the demands of their discipline. The key goals in feeding a show horse are to:
Maintain Optimal Weight:
Show horses need to be neither too thin nor overweight. Achieving the ideal body condition score is crucial for aesthetics and performance.
Support Muscle Development:
High-quality protein is essential for muscle tone and recovery, especially for horses undergoing regular training.
Enhance Coat Condition:
A shiny, healthy coat is a sign of good nutrition and care. Specific nutrients, such as omega-3 fatty acids, are vital in achieving this.
Provide Energy for Performance:
Show horses require a steady energy supply for training and competition without becoming too excitable or nervous.
Metabolic Requirements of Show Horses
Show horses have heightened metabolic demands due to the physical and mental stress of training and competition. Their energy needs are higher than those of horses at rest or in light work. To meet these demands, it’s important to provide a diet rich in both energy and essential nutrients. The primary sources of energy for show horses include carbohydrates, fats, and fibre:
Carbohydrates: Provide quick-release energy. However, too many simple carbohydrates (such as those found in cereals) can lead to excitability and digestive issues. It’s better to rely on complex carbohydrates from fibre sources.
Fats: Offer a concentrated source of energy and are ideal for slow-release energy, helping to maintain endurance without causing spikes in energy levels.
Proteins: Crucial for muscle development and repair. Show horses benefit from high-quality protein sources that supply essential amino acids necessary for muscle tone, recovery, and overall condition.
Key Components of a Show Horse’s Diet
Forage
High-Quality Hay: The foundation of any horse’s diet should be good-quality forage. For show horses, this means providing hay that is clean, free from dust, and rich in nutrients. Timothy and alfalfa are popular choices, offering a balance of fibre and protein.
Grass: If available, fresh grass provides a natural source of nutrition. However, it’s essential to monitor grazing to prevent overconsumption, especially in lush fields that may cause weight gain or exacerbate the risks of laminitis.
Hard Feed
Balancers: A high-specification feed balancer can be an excellent way to ensure that a show horse receives all the necessary vitamins, minerals, and amino acids without adding too many calories. Did you know that all our complete feeds already contain a balancer?
Conditioning Feeds: For horses that need to build or maintain condition, conditioning feeds are designed to provide extra calories through fats and fibres rather than starches, which can lead to excitability
Key Components of a Show Horse’s Diet
Protein Sources
Soybean Meal: High in essential amino acids, ideal for supporting muscle tone and recovery.
Linseed: Offers a balance of protein and omega-3 fatty acids, promoting both muscle health and coat condition.
Fat Sources
Oils: linseed oil provides a dense source of calories without increasing starch intake. It also contains a rich source of omega 3 for enhancing coat gloss!
Rice Bran: A popular feed additive, offering high fat content with additional protein and fibre.
Full-Fat Soya: Provides a combination of protein and fat, helping to support both muscle and energy levels.
Key Components of a Show Horse’s Diet
Supplements
Electrolytes: Especially important during the competition season, electrolytes help replenish salts lost through sweat during intense work.
Joint Support: Glucosamine, chondroitin, and other joint supplements can help support the long-term health of a horse’s joints, crucial for horses in demanding disciplines.
Skin and Coat Conditioners: Supplements rich in omega-3 and omega-6 fatty acids can promote a shiny coat, while also supporting skin health. Adding a small amount of micronized linseed each day can help improve coat shine – check out our micronized linseed here!
Hydration
Always ensure that fresh, clean water is available. Hydration is critical, especially when travelling to shows or during warm weather.
Pure Feed has two different routes for hydration help – Meadow Mash and ReFuel! Both are made from micro quick soaking pellets that form tasty mashes! Meadow Mash can be fed at high volumes and only contains a pre and probiotic, whereas ReFuel is fed in smaller concentrated doses and contains all the ingredients your horse needs for recovery!
Feeding Tips for Show Horses
Energy Management: Opt for feeds that provide slow-release energy, helping to sustain your horse through long training sessions without causing spikes in energy levels.
Consistency is Key: Horses thrive on routine. Feed your show horse at the same times each day, and avoid sudden changes in diet, which can cause digestive upsets.
Monitor Body Condition: Regularly assess your horse’s body condition score (BCS). Adjust the diet as needed to maintain the ideal weight.
Manage Stress with Diet: If your horse becomes stressed during travel or at shows, consider feeds that include magnesium or other calming ingredients. However, always consult with your vet before adding new supplements.
Hear from the Expert – Ellis Grierson
Ellis Grierson is a successful show rider whose thoughtful approach to feeding plays a big part in her horses’ performance. In 2023, she and her 16-year-old pony Hummy took an impressive second place at the Horse of the Year Show (HOYS). Known for her dedication and strong bond with her horses, Ellis pays close attention to every part of their care – especially their nutrition.
Feeding to Support Performance
To keep Hummy in top condition throughout a busy show season, Ellis combines good-quality forage with carefully chosen hard feed. She feeds Pure Performance – our highest energy feed – to give Hummy the stamina and sparkle needed in the ring.
Oats give quick-release energy for instant performance.
Oil provides long-lasting, controlled power for stamina.
Fibre supports digestive health – essential during busy show days.
All-in-one formula keeps feeding simple and balanced.
Pure Performance also supports topline and muscle tone – vital for horses in the show ring where condition and appearance matter just as much as performance.
What We Recommend for Show Horses
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Sugar & Starch in Your Horse’s Diet 🍏🌾
Sugar and starch provide energy, but too much can disrupt digestion, increase excitability, and raise the risk of ulcers, laminitis, and metabolic issues. Horses are designed to thrive on fibre, which offers slow-release energy without the spikes! ⚖️
Most horses do best on a low-starch, high-fibre diet, while performance horses may need controlled starch for quick energy. Balance is key! 💡
Need advice? Drop us a message! 💬
#thepurefeedcompany #purefeed #equinenutrition
Sugar & Starch in Your Horse’s Diet 🍏🌾
Sugar and starch provide energy, but too much can disrupt digestion, increase excitability, and raise the risk of ulcers, laminitis, and metabolic issues. Horses are designed to thrive on fibre, which offers slow-release energy without the spikes! ⚖️
Most horses do best on a low-starch, high-fibre diet, while performance horses may need controlled starch for quick energy. Balance is key! 💡
Need advice? Drop us a message! 💬
#thepurefeedcompany #purefeed #equinenutrition
The Pure Feed Team had a brilliant weekend at @horse_event5 Swalcliffe ODE and would like to say a huge well done to all the competitors, as well as the winners of the Pure Feed sections! A special shout-out to Sam Holland with Platinum Cavalier, who won the Pure Feed 90cm, and Isabella Owers with Chill, who took the Pure Feed 100cm title🏆
It was fantastic to meet so many of our current Pure Feeders and chat with lots of new faces too, answering all your feed questions and helping you find the perfect plan for your horses.
Next stop: Elmwood in May ➡️ we can’t wait to see you there! 🐎
P.S. If you picked up a ReFuel sample from us at Horse Events, don’t forget to enter our competition! 📸 Post a picture of your horse enjoying ReFuel at Horse Events, tag us, and use the hashtags #refuelwithpurefeed and #purefeedhorseevents to be in with a chance of winning a bundle worth up to £200 - including our legendary, money-can’t-buy Pure Feed saddle pad. Good luck! 🍀
#poweredbypurefeed #purefeed #thepurefeedcompany
The Pure Feed Team had a brilliant weekend at @horse_event5 Swalcliffe ODE and would like to say a huge well done to all the competitors, as well as the winners of the Pure Feed sections! A special shout-out to Sam Holland with Platinum Cavalier, who won the Pure Feed 90cm, and Isabella Owers with Chill, who took the Pure Feed 100cm title🏆
It was fantastic to meet so many of our current Pure Feeders and chat with lots of new faces too, answering all your feed questions and helping you find the perfect plan for your horses.
Next stop: Elmwood in May ➡️ we can’t wait to see you there! 🐎
P.S. If you picked up a ReFuel sample from us at Horse Events, don’t forget to enter our competition! 📸 Post a picture of your horse enjoying ReFuel at Horse Events, tag us, and use the hashtags #refuelwithpurefeed and #purefeedhorseevents to be in with a chance of winning a bundle worth up to £200 - including our legendary, money-can’t-buy Pure Feed saddle pad. Good luck! 🍀
#poweredbypurefeed #purefeed #thepurefeedcompany
Pure Feed’s Top Travelling Tips:
1️⃣ Pre-Travel Feeding
30 mins before travelling, provide a small bowl of feed - stick to familiar feeds to keep stomach acid in check. We recommend Pure Meadow Mash ....
2️⃣ Hydration is Key
Make sure your horse has access to fresh water throughout the journey.
Use Pure Refuel for hydration without upsetting the stomach!
3️⃣ Be Careful with Electrolytes
Did you know that electrolytes can irritate the stomach? We recommend feeding ReFuel to provide a soothing blend of electolytes
4️⃣ Post-Travel Feeding
🎥 - @joelsebhart & Sahara on route to Barbury Horse Trials
#poweredbypurefeed #thepurefeedcompany #purefeed #travellinghorses #
Pure Feed’s Top Travelling Tips:
1️⃣ Pre-Travel Feeding
30 mins before travelling, provide a small bowl of feed - stick to familiar feeds to keep stomach acid in check. We recommend Pure Meadow Mash ....
2️⃣ Hydration is Key
Make sure your horse has access to fresh water throughout the journey.
Use Pure Refuel for hydration without upsetting the stomach!
3️⃣ Be Careful with Electrolytes
Did you know that electrolytes can irritate the stomach? We recommend feeding ReFuel to provide a soothing blend of electolytes
4️⃣ Post-Travel Feeding
🎥 - @joelsebhart & Sahara on route to Barbury Horse Trials
#poweredbypurefeed #thepurefeedcompany #purefeed #travellinghorses #
Laminitis: What You Need to Know🚨
Laminitis is painful & serious - but understanding the causes can help prevent it! 🐴⚠️
🔸 Diet - High sugar/starch = insulin spikes & laminar damage.
🔸 Metabolic disorders - EMS & PPID increase laminitis risk.
🔸 Hard surfaces - Repetitive concussion can trigger mechanical laminitis.
🔸 Inflammation - Colic, infections, or illness can cause toxic laminitis.
🔸 Obesity - Excess fat = higher insulin resistance.
💡 How to Reduce the Risk
✔️ Low-starch, high-fibre diet (all Pure Feeds are low in sugar and starch ✅)
✔️ Limit grazing-spring & autumn grass = high sugar!
✔️ Encourage movement-even light work improves insulin sensitivity.
✔️ Keep weight in check—a low-calorie balancer like Pure Balance helps.
Comment `DIET PLAN` to be sent a link to a personalised diet plan, taking into account your horse`s needs including metabolic conditions such as laminitis 💬
#thepurefeedcompany #purefeed #laminitis
Laminitis: What You Need to Know🚨
Laminitis is painful & serious - but understanding the causes can help prevent it! 🐴⚠️
🔸 Diet - High sugar/starch = insulin spikes & laminar damage.
🔸 Metabolic disorders - EMS & PPID increase laminitis risk.
🔸 Hard surfaces - Repetitive concussion can trigger mechanical laminitis.
🔸 Inflammation - Colic, infections, or illness can cause toxic laminitis.
🔸 Obesity - Excess fat = higher insulin resistance.
💡 How to Reduce the Risk
✔️ Low-starch, high-fibre diet (all Pure Feeds are low in sugar and starch ✅)
✔️ Limit grazing-spring & autumn grass = high sugar!
✔️ Encourage movement-even light work improves insulin sensitivity.
✔️ Keep weight in check—a low-calorie balancer like Pure Balance helps.
Comment `DIET PLAN` to be sent a link to a personalised diet plan, taking into account your horse`s needs including metabolic conditions such as laminitis 💬
#thepurefeedcompany #purefeed #laminitis
Spotted at @horse_event5 👀
Meet Posie 👋
Posie is an ex race horse, who is fed on Pure condition mix. With a career change Posie now turns her hoof to a bit of everything and here she is at her first ever event, at the @swalcliffeparkequestrian @horse_event5 training ODE.
The Pure Feed team are excited to be back at Swalcliffe tomorrow & Sunday to answer any nutrition questions and provide each competitor with a complimentary recovery mash! Come by the stand, say hello and claim your ReFuel sample 🍒
See you there!
🎥 - @ruthpotterpr
🐎 - @hazelantonia.stepney
#thepurefeedcompany #purefeed #poweredbypurefeed
Spotted at @horse_event5 👀
Meet Posie 👋
Posie is an ex race horse, who is fed on Pure condition mix. With a career change Posie now turns her hoof to a bit of everything and here she is at her first ever event, at the @swalcliffeparkequestrian @horse_event5 training ODE.
The Pure Feed team are excited to be back at Swalcliffe tomorrow & Sunday to answer any nutrition questions and provide each competitor with a complimentary recovery mash! Come by the stand, say hello and claim your ReFuel sample 🍒
See you there!
🎥 - @ruthpotterpr
🐎 - @hazelantonia.stepney
#thepurefeedcompany #purefeed #poweredbypurefeed
I think we can all agree, we are obsessed with @montieventing ‘s Joey 🤩
#throwback to our content day with Pure Feed brand ambassador, Millie Juleff. With a fantastic start to the season already, we are all excited to see where Millie goes 💪
Her string of horses are all #poweredbypurefeed 🩵
#thepurefeedcompany #purefeed #eventer #eventing #showjumping
I think we can all agree, we are obsessed with @montieventing ‘s Joey 🤩
#throwback to our content day with Pure Feed brand ambassador, Millie Juleff. With a fantastic start to the season already, we are all excited to see where Millie goes 💪
Her string of horses are all #poweredbypurefeed 🩵
#thepurefeedcompany #purefeed #eventer #eventing #showjumping
A Pure Easy transformation with Isla aka @ID.Eventing 💚 Swipe for the before!
Just look at that Pure Feed shine coming through on Olive ✨
A big thank you to Isla for taking the time to get in touch and sharing this with us. If you have seen great results from feeding Pure Feed, we`d love to hear from you!
Let us know what you think of Pure Feed via DM, email or leave us a review on Trust Pilot.
#thepurefeedcompany #purefeed #purestud #equinenutrition #pureeasy
A Pure Easy transformation with Isla aka @ID.Eventing 💚 Swipe for the before!
Just look at that Pure Feed shine coming through on Olive ✨
A big thank you to Isla for taking the time to get in touch and sharing this with us. If you have seen great results from feeding Pure Feed, we`d love to hear from you!
Let us know what you think of Pure Feed via DM, email or leave us a review on Trust Pilot.
#thepurefeedcompany #purefeed #purestud #equinenutrition #pureeasy
Is Grass Safe for Laminitis-Prone Horses? 🌱
Not all grass is equal! Sugar levels (NSCs) change depending on time, season & temperature 🌡️
Gazing times explained:
☀️ Morning (before 10 AM) - Safer ✅ (NSC levels lower overnight).
🔆 Midday-Afternoon - High risk 🚨 (Sun = NSC spike!).
🌙 Evening/Night - Varies 🤔 (Cold temps = sugar accumulation).
🚨 Spring & Autumn = Peak Risk! 🚨
Fast-growing spring grass + stressed autumn pasture = laminitis danger zone.
💡 Minimise Risk
✅ Turn out early morning before NSC levels rise.
✅ Use a grazing muzzle-reduces intake without full restriction.
✅ Feed low-NSC forage (soaked hay is a great option!).
✅ Balance the diet with low-sugar, high-fibre feeds (like Pure Feed!)
Need more help? Stress not! We are on hand to help, get in touch
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #laminitis
Is Grass Safe for Laminitis-Prone Horses? 🌱
Not all grass is equal! Sugar levels (NSCs) change depending on time, season & temperature 🌡️
Gazing times explained:
☀️ Morning (before 10 AM) - Safer ✅ (NSC levels lower overnight).
🔆 Midday-Afternoon - High risk 🚨 (Sun = NSC spike!).
🌙 Evening/Night - Varies 🤔 (Cold temps = sugar accumulation).
🚨 Spring & Autumn = Peak Risk! 🚨
Fast-growing spring grass + stressed autumn pasture = laminitis danger zone.
💡 Minimise Risk
✅ Turn out early morning before NSC levels rise.
✅ Use a grazing muzzle-reduces intake without full restriction.
✅ Feed low-NSC forage (soaked hay is a great option!).
✅ Balance the diet with low-sugar, high-fibre feeds (like Pure Feed!)
Need more help? Stress not! We are on hand to help, get in touch
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #laminitis
Meet Megan & Willie 👋
@megan_devonport
As Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.
For more help and advice about navigating equine nutrition, get in touch with our team.
#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking
Meet Megan & Willie 👋
@megan_devonport
As Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.
For more help and advice about navigating equine nutrition, get in touch with our team.
#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking
We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster
📞 +44 1460 712123
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed
We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster
📞 +44 1460 712123
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed
Laminitis-Safe Feeds: What’s Best for Your Horse?
Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!
❌ No cereals, no molasses, no unnecessary starch!
Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.
🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.
📖 Not sure what to choose? Try our free diet plan! 🔗 link in bio!
#thepurefeedcompany #purefeed
Laminitis-Safe Feeds: What’s Best for Your Horse?
Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!
❌ No cereals, no molasses, no unnecessary starch!
Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.
🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.
📖 Not sure what to choose? Try our free diet plan! 🔗 link in bio!
#thepurefeedcompany #purefeed
Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #excitingtimesahead
Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #excitingtimesahead
Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
… all included in Pure ReFuel!
Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒
#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash
Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
… all included in Pure ReFuel!
Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒
#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash
🐴 How Horses Use Sugar & Starch for Energy
Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:
🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.
⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.
⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.
📸 - @equiellis
🐴 How Horses Use Sugar & Starch for Energy
Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:
🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.
⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.
⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.
📸 - @equiellis
Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵
Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.
Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333
#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove
Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵
Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.
Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333
#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove
💚 Pure Easy 💚
Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.
🔬 Scientifically Formulated for Total Nutrition:
➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt
🚫 Free From:
Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.
With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.
Do you feed Pure Easy? Let us know in the comments below! 👇
#thepurefeedcompany #purefeed #pureeasy
💚 Pure Easy 💚
Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.
🔬 Scientifically Formulated for Total Nutrition:
➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt
🚫 Free From:
Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.
With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.
Do you feed Pure Easy? Let us know in the comments below! 👇
#thepurefeedcompany #purefeed #pureeasy
Did you known the entire Pure Feed range is free from molasses? 💪
Why is this important?
❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.
🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).
💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.
🦷 Better for Teeth – Excess sugar can contribute to dental issues.
Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵
#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove
Did you known the entire Pure Feed range is free from molasses? 💪
Why is this important?
❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.
🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).
💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.
🦷 Better for Teeth – Excess sugar can contribute to dental issues.
Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵
#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove
Laminitis is more than just sore feet-it’s a serious condition affecting the sensitive laminae inside the hoof. But did you know there are different types, each with a unique cause? 👇
🧬 1️⃣ Metabolic Laminitis (Most Common)
🔎 Too much insulin weakens the laminae, increasing damage risk.
Triggered by hormonal imbalances like:
✅ EMS – Often seen in overweight horses with insulin resistance
✅ Cushing’s (PPID) – Common in older horses with a curly coat & muscle loss
🔥 2️⃣ Inflammatory Laminitis
🔎 Too much insulin weakens the laminae, increasing damage risk.
Caused by gut disturbances & illness, such as:
✅ Colic or infections releasing toxins into the bloodstream
✅ Cereal overload, upsetting gut bacteria & triggering inflammation
⏳ 3️⃣ Mechanical Laminitis
🔎 Excess pressure restricts blood flow, weakening the laminae. Occurs when hooves bear too much weight, due to:
✅ Injury, forcing weight onto one limb
✅ Poor hoof balance or hard surfaces
💡 Prevention Starts with Nutrition!
A low sugar, low starch, high fibre diet helps stabilise insulin, reduce inflammation & support gut health. Our laminitis-safe feeds provide balanced nutrition - without cereals or molasses!
📖 Need help? Try our FREE diet plan that you can find on our website!
#thepurefeedcompany #purefeed #allyoufeedislove #laminitis #laminitisawareness
Laminitis is more than just sore feet-it’s a serious condition affecting the sensitive laminae inside the hoof. But did you know there are different types, each with a unique cause? 👇
🧬 1️⃣ Metabolic Laminitis (Most Common)
🔎 Too much insulin weakens the laminae, increasing damage risk.
Triggered by hormonal imbalances like:
✅ EMS – Often seen in overweight horses with insulin resistance
✅ Cushing’s (PPID) – Common in older horses with a curly coat & muscle loss
🔥 2️⃣ Inflammatory Laminitis
🔎 Too much insulin weakens the laminae, increasing damage risk.
Caused by gut disturbances & illness, such as:
✅ Colic or infections releasing toxins into the bloodstream
✅ Cereal overload, upsetting gut bacteria & triggering inflammation
⏳ 3️⃣ Mechanical Laminitis
🔎 Excess pressure restricts blood flow, weakening the laminae. Occurs when hooves bear too much weight, due to:
✅ Injury, forcing weight onto one limb
✅ Poor hoof balance or hard surfaces
💡 Prevention Starts with Nutrition!
A low sugar, low starch, high fibre diet helps stabilise insulin, reduce inflammation & support gut health. Our laminitis-safe feeds provide balanced nutrition - without cereals or molasses!
📖 Need help? Try our FREE diet plan that you can find on our website!
#thepurefeedcompany #purefeed #allyoufeedislove #laminitis #laminitisawareness
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