FEED ADVICE – DISCIPLINES
Ultimate Guide to Feeding a Show Horse
Feeding show horses requires a well-balanced diet tailored to their specific needs. Unlike horses used for leisure or light work, show horses face the unique demands of maintaining peak physical condition, a glossy coat, and the stamina necessary for performances. In this guide, we will explore the best practices for feeding show horses, ensuring they remain in top form for competition.
What is Showing?
Showing highlights a horse’s way of going, conformation, and turnout, with classes ranging from in-hand to ridden at all levels.
Horses need controlled calories from fibre and oil to maintain topline and shine without becoming excitable.
Quality protein, oils, and a balanced vitamin and mineral profile help promote coat condition and muscle tone.
A complete, fibre-based diet supports calm behaviour, digestive health, and that polished show ring appearance.
Understanding the Nutritional Needs of Show Horses
Show horses have distinct nutritional requirements, influenced by their breed, age, workload, and the demands of their discipline. The key goals in feeding a show horse are to:
Maintain Optimal Weight:
Show horses need to be neither too thin nor overweight. Achieving the ideal body condition score is crucial for aesthetics and performance.
Support Muscle Development:
High-quality protein is essential for muscle tone and recovery, especially for horses undergoing regular training.
Enhance Coat Condition:
A shiny, healthy coat is a sign of good nutrition and care. Specific nutrients, such as omega-3 fatty acids, are vital in achieving this.
Provide Energy for Performance:
Show horses require a steady energy supply for training and competition without becoming too excitable or nervous.
Metabolic Requirements of Show Horses
Show horses have heightened metabolic demands due to the physical and mental stress of training and competition. Their energy needs are higher than those of horses at rest or in light work. To meet these demands, it’s important to provide a diet rich in both energy and essential nutrients. The primary sources of energy for show horses include carbohydrates, fats, and fibre:
Carbohydrates: Provide quick-release energy. However, too many simple carbohydrates (such as those found in cereals) can lead to excitability and digestive issues. It’s better to rely on complex carbohydrates from fibre sources.
Fats: Offer a concentrated source of energy and are ideal for slow-release energy, helping to maintain endurance without causing spikes in energy levels.
Proteins: Crucial for muscle development and repair. Show horses benefit from high-quality protein sources that supply essential amino acids necessary for muscle tone, recovery, and overall condition.
Key Components of a Show Horse’s Diet
Forage
High-Quality Hay: The foundation of any horse’s diet should be good-quality forage. For show horses, this means providing hay that is clean, free from dust, and rich in nutrients. Timothy and alfalfa are popular choices, offering a balance of fibre and protein.
Grass: If available, fresh grass provides a natural source of nutrition. However, it’s essential to monitor grazing to prevent overconsumption, especially in lush fields that may cause weight gain or exacerbate the risks of laminitis.
Hard Feed
Balancers: A high-specification feed balancer can be an excellent way to ensure that a show horse receives all the necessary vitamins, minerals, and amino acids without adding too many calories. Did you know that all our complete feeds already contain a balancer?
Conditioning Feeds: For horses that need to build or maintain condition, conditioning feeds are designed to provide extra calories through fats and fibres rather than starches, which can lead to excitability
Key Components of a Show Horse’s Diet
Protein Sources
Soybean Meal: High in essential amino acids, ideal for supporting muscle tone and recovery.
Linseed: Offers a balance of protein and omega-3 fatty acids, promoting both muscle health and coat condition.
Fat Sources
Oils: linseed oil provides a dense source of calories without increasing starch intake. It also contains a rich source of omega 3 for enhancing coat gloss!
Rice Bran: A popular feed additive, offering high fat content with additional protein and fibre.
Full-Fat Soya: Provides a combination of protein and fat, helping to support both muscle and energy levels.
Key Components of a Show Horse’s Diet
Supplements
Electrolytes: Especially important during the competition season, electrolytes help replenish salts lost through sweat during intense work.
Joint Support: Glucosamine, chondroitin, and other joint supplements can help support the long-term health of a horse’s joints, crucial for horses in demanding disciplines.
Skin and Coat Conditioners: Supplements rich in omega-3 and omega-6 fatty acids can promote a shiny coat, while also supporting skin health. Adding a small amount of micronized linseed each day can help improve coat shine – check out our micronized linseed here!
Hydration
Always ensure that fresh, clean water is available. Hydration is critical, especially when travelling to shows or during warm weather.
Pure Feed has two different routes for hydration help – Meadow Mash and ReFuel! Both are made from micro quick soaking pellets that form tasty mashes! Meadow Mash can be fed at high volumes and only contains a pre and probiotic, whereas ReFuel is fed in smaller concentrated doses and contains all the ingredients your horse needs for recovery!
Feeding Tips for Show Horses
Energy Management: Opt for feeds that provide slow-release energy, helping to sustain your horse through long training sessions without causing spikes in energy levels.
Consistency is Key: Horses thrive on routine. Feed your show horse at the same times each day, and avoid sudden changes in diet, which can cause digestive upsets.
Monitor Body Condition: Regularly assess your horse’s body condition score (BCS). Adjust the diet as needed to maintain the ideal weight.
Manage Stress with Diet: If your horse becomes stressed during travel or at shows, consider feeds that include magnesium or other calming ingredients. However, always consult with your vet before adding new supplements.
Hear from the Expert – Ellis Grierson
Ellis Grierson is a successful show rider whose thoughtful approach to feeding plays a big part in her horses’ performance. In 2023, she and her 16-year-old pony Hummy took an impressive second place at the Horse of the Year Show (HOYS). Known for her dedication and strong bond with her horses, Ellis pays close attention to every part of their care – especially their nutrition.
Feeding to Support Performance
To keep Hummy in top condition throughout a busy show season, Ellis combines good-quality forage with carefully chosen hard feed. She feeds Pure Performance – our highest energy feed – to give Hummy the stamina and sparkle needed in the ring.
Oats give quick-release energy for instant performance.
Oil provides long-lasting, controlled power for stamina.
Fibre supports digestive health – essential during busy show days.
All-in-one formula keeps feeding simple and balanced.
Pure Performance also supports topline and muscle tone – vital for horses in the show ring where condition and appearance matter just as much as performance.
What We Recommend for Show Horses
You save
You save
You save
You save
You save
You save
You save
You save
You save
You save
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
We use high-quality ingredients and no unnecessary additives.
Thousands of people love our feeds
Feeding shouldn’t feel like a full-time job. ⏱️
With Pure Feed, everything your horse needs is already in the bag 👉 balancer, fibre, vitamins, minerals, slow-release energy = all sorted.
Just scoop ➜ feed ➜ get on with the fun stuff 🩵
Want a simpler winter routine?
Free diet plans in our bio.
Feeding shouldn’t feel like a full-time job. ⏱️
With Pure Feed, everything your horse needs is already in the bag 👉 balancer, fibre, vitamins, minerals, slow-release energy = all sorted.
Just scoop ➜ feed ➜ get on with the fun stuff 🩵
Want a simpler winter routine?
Free diet plans in our bio.
Here at Pure Feed, we use unmolassed sugar beet for one reason: it works. 🌱✨
This super-fibre gives your horse cool energy, better digestion, and natural condition, plus is naturally low in sugar and starch. No spikes, no fizz, just smart nutrition that supports every horse, every day.
High fibre ✔️
Naturally digestible ✔️
Gut-friendly ✔️
Performance you can feel ✔️
Link in bio to explore the full range 🩵
Here at Pure Feed, we use unmolassed sugar beet for one reason: it works. 🌱✨
This super-fibre gives your horse cool energy, better digestion, and natural condition, plus is naturally low in sugar and starch. No spikes, no fizz, just smart nutrition that supports every horse, every day.
High fibre ✔️
Naturally digestible ✔️
Gut-friendly ✔️
Performance you can feel ✔️
Link in bio to explore the full range 🩵
The festive break is over, and we’re back! 🎉 Our office is open and ready to help you kick off the new year on the right hoof!
Give us a call: 01458 333333
Email: info@purefeed.com
Or simply send us a DM - we’d love to hear from you!
The festive break is over, and we’re back! 🎉 Our office is open and ready to help you kick off the new year on the right hoof!
Give us a call: 01458 333333
Email: info@purefeed.com
Or simply send us a DM - we’d love to hear from you!
Hello 2026! 🎉
A new year is the perfect moment to reset your horse’s routine, review their diet, and make sure they’re getting exactly what they need for the season ahead.
Whether your goals are condition, performance, weight control, or simply keeping things consistent through winter, the Pure Feed range is designed to make feeding easier; complete, molasses free, high fibre, and built around slow-release energy.
If you want help planning your horse’s nutrition for the year ahead, try our free personalised diet plan to start 2026 on the right hoof 😉
👉 https://www.purefeed.com/free-personalised-diet-plan/
Hello 2026! 🎉
A new year is the perfect moment to reset your horse’s routine, review their diet, and make sure they’re getting exactly what they need for the season ahead.
Whether your goals are condition, performance, weight control, or simply keeping things consistent through winter, the Pure Feed range is designed to make feeding easier; complete, molasses free, high fibre, and built around slow-release energy.
If you want help planning your horse’s nutrition for the year ahead, try our free personalised diet plan to start 2026 on the right hoof 😉
👉 https://www.purefeed.com/free-personalised-diet-plan/
As we wrap up 2025, we just want to say a huge thank you to our Pure Feed community; every horse, every owner, every yard that’s chosen to feed the fibre-first way this year.
From good doers to performance horses, golden oldies to cheeky youngsters, you’ve trusted us to keep their diets simple, balanced, and molasses-free… and we couldn’t be more grateful.
Here’s to shiny coats, happy horses, and more Pure-fuelled adventures in 2026 🩵
As we wrap up 2025, we just want to say a huge thank you to our Pure Feed community; every horse, every owner, every yard that’s chosen to feed the fibre-first way this year.
From good doers to performance horses, golden oldies to cheeky youngsters, you’ve trusted us to keep their diets simple, balanced, and molasses-free… and we couldn’t be more grateful.
Here’s to shiny coats, happy horses, and more Pure-fuelled adventures in 2026 🩵
Ready for better results? Start with the right diet.
Get a free, personalised Pure Feed diet plan; fast, expert and tailored to your horse’s goals. Better condition, better performance, better clarity.
Start your plan now via the link in our bio 🩵
Ready for better results? Start with the right diet.
Get a free, personalised Pure Feed diet plan; fast, expert and tailored to your horse’s goals. Better condition, better performance, better clarity.
Start your plan now via the link in our bio 🩵
Even in winter, horses lose essential electrolytes and nutrients through sweat and that can impact hydration, muscle function, and post-exercise recovery.
Pure Refuel is designed to make recovery simple. It provides a balanced combination of electrolytes, amino acids, antioxidants, and pre- and probiotics to support hardworking muscles, hydration, and overall wellbeing after work.
Whether your horse is training, competing, hunting, or hacking, Refuel helps them bounce back effectively.
Recovery made simple 🍒
Even in winter, horses lose essential electrolytes and nutrients through sweat and that can impact hydration, muscle function, and post-exercise recovery.
Pure Refuel is designed to make recovery simple. It provides a balanced combination of electrolytes, amino acids, antioxidants, and pre- and probiotics to support hardworking muscles, hydration, and overall wellbeing after work.
Whether your horse is training, competing, hunting, or hacking, Refuel helps them bounce back effectively.
Recovery made simple 🍒
Wishing all our wonderful customers, horses and supporters a very Happy Christmas! 🎁✨
Thank you for being part of the Pure Feed family this year 🩵
Wishing all our wonderful customers, horses and supporters a very Happy Christmas! 🎁✨
Thank you for being part of the Pure Feed family this year 🩵
We love hearing how Pure Feed is making a difference! Here’s Jemma’s experience with Yogi:
"Honestly, my horses were on another feed for nearly 10 years before I switched them to Pure about a year ago and the difference has been huge. They absolutely love the feed, their coats and condition look incredible, and they just seem so much happier.
Yogi can be really sharp in the winter, but since being on Pure, I haven’t needed to give him a calmer at all! I rave about you guys to anyone who’ll listen!"
- Jemma & Yogi 🩵
We love hearing how Pure Feed is making a difference! Here’s Jemma’s experience with Yogi:
"Honestly, my horses were on another feed for nearly 10 years before I switched them to Pure about a year ago and the difference has been huge. They absolutely love the feed, their coats and condition look incredible, and they just seem so much happier.
Yogi can be really sharp in the winter, but since being on Pure, I haven’t needed to give him a calmer at all! I rave about you guys to anyone who’ll listen!"
- Jemma & Yogi 🩵
Soft, minty and easy to chew, Meadow Mash is perfect for older horses, fussy eaters or those who struggle with long fibres.
The high water content helps keep your horse hydrated and their gut moving, especially when they’re stabled more during wet weather or on box rest.
Fibre and hydration go hand in hand for a normal digestive system, and Meadow Mash provides both in one tasty, easy-to-digest mash 💚
Soft, minty and easy to chew, Meadow Mash is perfect for older horses, fussy eaters or those who struggle with long fibres.
The high water content helps keep your horse hydrated and their gut moving, especially when they’re stabled more during wet weather or on box rest.
Fibre and hydration go hand in hand for a normal digestive system, and Meadow Mash provides both in one tasty, easy-to-digest mash 💚
Did you know Pure Feed is a complete feed?
That means every scoop already includes:
✔️ A full balancer
✔️ Fibre
✔️ Slow-release energy
No need to buy separate balancers, oils, or extra supplements; it’s all already in there!
Simple for you, balanced for your horse, and often far more cost-effective than feeding multiple products. Fibre-first nutrition that saves you money 🩵
Did you know Pure Feed is a complete feed?
That means every scoop already includes:
✔️ A full balancer
✔️ Fibre
✔️ Slow-release energy
No need to buy separate balancers, oils, or extra supplements; it’s all already in there!
Simple for you, balanced for your horse, and often far more cost-effective than feeding multiple products. Fibre-first nutrition that saves you money 🩵
🎄 Office Holiday Hours 🎄
Just a reminder, our office will be closed for the festive period:
🎄 Closed: 20th December - 1st January
🎄 Reopens: 2nd January
If you need help over the holidays, our info@purefeed.com
email will be monitored, and we’ll get back to you as soon as possible.
Looking to top up your feed while we’re away?
Use our stockist map on the website to find your nearest Pure Feed supplier.
From all of us at Pure, wishing you and your horses a happy, safe festive season!
🎄 Office Holiday Hours 🎄
Just a reminder, our office will be closed for the festive period:
🎄 Closed: 20th December - 1st January
🎄 Reopens: 2nd January
If you need help over the holidays, our info@purefeed.com
email will be monitored, and we’ll get back to you as soon as possible.
Looking to top up your feed while we’re away?
Use our stockist map on the website to find your nearest Pure Feed supplier.
From all of us at Pure, wishing you and your horses a happy, safe festive season!
Condition Mix vs Condition Pellets – what’s the difference?
Condition Mix 🌿
Chaff-based complete feed packed with fibre, oils, and nutrients in a natural, forage-style texture. Supports chewing, saliva production, and steady hindgut fermentation — ideal for poor doers who enjoy a chaff-based feed.
Condition Pellets 🟤
All the benefits of the Mix, but in a compact, easy-to-feed pellet. Perfect for fussy eaters or horses that don’t like soaked feed. Fully balanced to support condition, energy, and digestive health — no soaking needed.
Not sure which is best for your horse? Get expert guidance with our free personalised diet plan 👉 link in bio
Condition Mix vs Condition Pellets – what’s the difference?
Condition Mix 🌿
Chaff-based complete feed packed with fibre, oils, and nutrients in a natural, forage-style texture. Supports chewing, saliva production, and steady hindgut fermentation — ideal for poor doers who enjoy a chaff-based feed.
Condition Pellets 🟤
All the benefits of the Mix, but in a compact, easy-to-feed pellet. Perfect for fussy eaters or horses that don’t like soaked feed. Fully balanced to support condition, energy, and digestive health — no soaking needed.
Not sure which is best for your horse? Get expert guidance with our free personalised diet plan 👉 link in bio
Stockley Trading have been trusted Pure Feed stockists for many years, with teams in Littlehampton and Midhurst who hold exceptional technical knowledge of our full range. Whether you need support with condition, energy levels, weight management or specific ingredients, they can guide you to the right feed with confidence!
And of course, while we were at the Littlehampton store, we couldn’t resist topping up on some Pure Treats and a bag of Pure Easy!
Stockley Trading have been trusted Pure Feed stockists for many years, with teams in Littlehampton and Midhurst who hold exceptional technical knowledge of our full range. Whether you need support with condition, energy levels, weight management or specific ingredients, they can guide you to the right feed with confidence!
And of course, while we were at the Littlehampton store, we couldn’t resist topping up on some Pure Treats and a bag of Pure Easy!
Pure Condition Pellets = condition without the fizz 💜
A low sugar, low starch, high fibre formula that builds topline and condition through fibre and oil, not fast-release starch. Ideal for horses that need extra condition but stay sensible.
And the best part? It’s a complete feed, meaning every scoop includes:
✔️ A full balancer
✔️ Fibre
✔️ Slow-release energy
Simple, balanced, and fizz-free.
Pure Condition Pellets = condition without the fizz 💜
A low sugar, low starch, high fibre formula that builds topline and condition through fibre and oil, not fast-release starch. Ideal for horses that need extra condition but stay sensible.
And the best part? It’s a complete feed, meaning every scoop includes:
✔️ A full balancer
✔️ Fibre
✔️ Slow-release energy
Simple, balanced, and fizz-free.
Most winter mornings bring frosty grass ❄️ Pretty, but frosted grass = higher sugar.
For horses prone to laminitis, metabolic issues, or digestive sensitivity, sudden sugary grass can cause gut upset and blood sugar spikes.
Our top tip: serve a bowl of Pure Meadow Mash before turnout!
As a high-fibre, low-sugar hay replacer, Meadow Mash gently fills the gut, helping to:
🌱 Reduce the appetite for frosted grass
🌱 Support stable hindgut fermentation
🌱 Maintain consistent blood glucose levels
🌱 Provide essential fibre without excess starch or sugar
A simple, science-backed way to protect digestion and keep winter feeding consistent.
Most winter mornings bring frosty grass ❄️ Pretty, but frosted grass = higher sugar.
For horses prone to laminitis, metabolic issues, or digestive sensitivity, sudden sugary grass can cause gut upset and blood sugar spikes.
Our top tip: serve a bowl of Pure Meadow Mash before turnout!
As a high-fibre, low-sugar hay replacer, Meadow Mash gently fills the gut, helping to:
🌱 Reduce the appetite for frosted grass
🌱 Support stable hindgut fermentation
🌱 Maintain consistent blood glucose levels
🌱 Provide essential fibre without excess starch or sugar
A simple, science-backed way to protect digestion and keep winter feeding consistent.
🎄 Holiday Hours Reminder! 🎄
Plan ahead for Christmas to make sure your horse doesn’t miss out:
❄️ Last dispatch for online orders: 17th December
❄️ Office open until: 19th December
❄️ Office closed: 20th December - 1st January
❄️ Office reopens: 2nd January
If your needing Pure Feed while we`re closed, remember to check out our stockist map to find the closed stockist to you!
🎄 Holiday Hours Reminder! 🎄
Plan ahead for Christmas to make sure your horse doesn’t miss out:
❄️ Last dispatch for online orders: 17th December
❄️ Office open until: 19th December
❄️ Office closed: 20th December - 1st January
❄️ Office reopens: 2nd January
If your needing Pure Feed while we`re closed, remember to check out our stockist map to find the closed stockist to you!
Did you know the entire Pure Feed range is completely molasses free?
We never rely on sweeteners to make our feeds tasty. Horses naturally prefer fibre-rich ingredients, and our formulations are designed to work with their digestive system, not against it with added sugar.
Many feeds use molasses as a shortcut: it’s cheap, it binds pellets easily, and it guarantees sweetness. But it also increases sugar levels and can make feeds unsuitable for horses with metabolic or digestive sensitivities.
At Pure Feed, we take a different approach.
Our pellets are bound using linseed and we use carefully balanced fibre and oil sources, not molasses. This means:
• Lower sugar and starch levels across the entire range
• Consistent, gut-friendly nutrition
• No artificial sweetness masking poor-quality ingredients
• Suitable for good doers, laminitics, and horses with EMS or digestive sensitivities
Delicious, nutritious, and naturally palatable - that’s the Pure Feed way 🩵
Did you know the entire Pure Feed range is completely molasses free?
We never rely on sweeteners to make our feeds tasty. Horses naturally prefer fibre-rich ingredients, and our formulations are designed to work with their digestive system, not against it with added sugar.
Many feeds use molasses as a shortcut: it’s cheap, it binds pellets easily, and it guarantees sweetness. But it also increases sugar levels and can make feeds unsuitable for horses with metabolic or digestive sensitivities.
At Pure Feed, we take a different approach.
Our pellets are bound using linseed and we use carefully balanced fibre and oil sources, not molasses. This means:
• Lower sugar and starch levels across the entire range
• Consistent, gut-friendly nutrition
• No artificial sweetness masking poor-quality ingredients
• Suitable for good doers, laminitics, and horses with EMS or digestive sensitivities
Delicious, nutritious, and naturally palatable - that’s the Pure Feed way 🩵
What people say about Pure Feed
