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FEED ADVICE – DISCIPLINES

Ultimate Guide to Feeding a Show Horse

Feeding show horses requires a well-balanced diet tailored to their specific needs. Unlike horses used for leisure or light work, show horses face the unique demands of maintaining peak physical condition, a glossy coat, and the stamina necessary for performances. In this guide, we will explore the best practices for feeding show horses, ensuring they remain in top form for competition.

What is Showing?

Showing highlights a horse’s way of going, conformation, and turnout, with classes ranging from in-hand to ridden at all levels.

Horses need controlled calories from fibre and oil to maintain topline and shine without becoming excitable.

Quality protein, oils, and a balanced vitamin and mineral profile help promote coat condition and muscle tone.

A complete, fibre-based diet supports calm behaviour, digestive health, and that polished show ring appearance.

Understanding the Nutritional Needs of Show Horses

Show horses have distinct nutritional requirements, influenced by their breed, age, workload, and the demands of their discipline. The key goals in feeding a show horse are to:

Maintain Optimal Weight:

Show horses need to be neither too thin nor overweight. Achieving the ideal body condition score is crucial for aesthetics and performance.

Support Muscle Development:

High-quality protein is essential for muscle tone and recovery, especially for horses undergoing regular training.

Enhance Coat Condition:

A shiny, healthy coat is a sign of good nutrition and care. Specific nutrients, such as omega-3 fatty acids, are vital in achieving this.

Provide Energy for Performance:

Show horses require a steady energy supply for training and competition without becoming too excitable or nervous.

Metabolic Requirements of Show Horses

Show horses have heightened metabolic demands due to the physical and mental stress of training and competition. Their energy needs are higher than those of horses at rest or in light work. To meet these demands, it’s important to provide a diet rich in both energy and essential nutrients. The primary sources of energy for show horses include carbohydrates, fats, and fibre:

Carbohydrates: Provide quick-release energy. However, too many simple carbohydrates (such as those found in cereals) can lead to excitability and digestive issues. It’s better to rely on complex carbohydrates from fibre sources.

Fats: Offer a concentrated source of energy and are ideal for slow-release energy, helping to maintain endurance without causing spikes in energy levels.

Proteins: Crucial for muscle development and repair. Show horses benefit from high-quality protein sources that supply essential amino acids necessary for muscle tone, recovery, and overall condition.

Key Components of a Show Horse’s Diet

Forage

High-Quality Hay: The foundation of any horse’s diet should be good-quality forage. For show horses, this means providing hay that is clean, free from dust, and rich in nutrients. Timothy and alfalfa are popular choices, offering a balance of fibre and protein.

Grass: If available, fresh grass provides a natural source of nutrition. However, it’s essential to monitor grazing to prevent overconsumption, especially in lush fields that may cause weight gain or exacerbate the risks of laminitis.

Hard Feed

Balancers: A high-specification feed balancer can be an excellent way to ensure that a show horse receives all the necessary vitamins, minerals, and amino acids without adding too many calories. Did you know that all our complete feeds already contain a balancer?

Conditioning Feeds: For horses that need to build or maintain condition, conditioning feeds are designed to provide extra calories through fats and fibres rather than starches, which can lead to excitability

Key Components of a Show Horse’s Diet

Protein Sources

Soybean Meal: High in essential amino acids, ideal for supporting muscle tone and recovery.

Linseed: Offers a balance of protein and omega-3 fatty acids, promoting both muscle health and coat condition.

Fat Sources

Oils: linseed oil provides a dense source of calories without increasing starch intake. It also contains a rich source of omega 3 for enhancing coat gloss!

Rice Bran: A popular feed additive, offering high fat content with additional protein and fibre.

Full-Fat Soya: Provides a combination of protein and fat, helping to support both muscle and energy levels.

Key Components of a Show Horse’s Diet

Supplements

Electrolytes: Especially important during the competition season, electrolytes help replenish salts lost through sweat during intense work.

Joint Support: Glucosamine, chondroitin, and other joint supplements can help support the long-term health of a horse’s joints, crucial for horses in demanding disciplines.

Skin and Coat Conditioners: Supplements rich in omega-3 and omega-6 fatty acids can promote a shiny coat, while also supporting skin health. Adding a small amount of micronized linseed each day can help improve coat shine – check out our micronized linseed here!

Hydration

Always ensure that fresh, clean water is available. Hydration is critical, especially when travelling to shows or during warm weather.

Pure Feed has two different routes for hydration help – Meadow Mash and ReFuel! Both are made from micro quick soaking pellets that form tasty mashes! Meadow Mash can be fed at high volumes and only contains a pre and probiotic, whereas ReFuel is fed in smaller concentrated doses and contains all the ingredients your horse needs for recovery!

Horse eating from Pure Feed Re-Fuel bag with rider in navy jacket and helmet

Feeding Tips for Show Horses

Energy Management: Opt for feeds that provide slow-release energy, helping to sustain your horse through long training sessions without causing spikes in energy levels.

Consistency is Key: Horses thrive on routine. Feed your show horse at the same times each day, and avoid sudden changes in diet, which can cause digestive upsets.

Monitor Body Condition: Regularly assess your horse’s body condition score (BCS). Adjust the diet as needed to maintain the ideal weight.

Manage Stress with Diet: If your horse becomes stressed during travel or at shows, consider feeds that include magnesium or other calming ingredients. However, always consult with your vet before adding new supplements.

Hear from the Expert – Ellis Grierson

Ellis Grierson is a successful show rider whose thoughtful approach to feeding plays a big part in her horses’ performance. In 2023, she and her 16-year-old pony Hummy took an impressive second place at the Horse of the Year Show (HOYS). Known for her dedication and strong bond with her horses, Ellis pays close attention to every part of their care – especially their nutrition.

Feeding to Support Performance

To keep Hummy in top condition throughout a busy show season, Ellis combines good-quality forage with carefully chosen hard feed. She feeds Pure Performance – our highest energy feed – to give Hummy the stamina and sparkle needed in the ring.

  • Oats give quick-release energy for instant performance.

  • Oil provides long-lasting, controlled power for stamina.

  • Fibre supports digestive health – essential during busy show days.

  • All-in-one formula keeps feeding simple and balanced.

Pure Performance also supports topline and muscle tone – vital for horses in the show ring where condition and appearance matter just as much as performance.

 

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We use high-quality ingredients and no unnecessary additives. 

Thousands of people love our feeds

"My horse lives out 24/7, they're a good doer, why would I bother feeding a balancer?"It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷Not quite.While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forageAll in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.📍Find your local stockist through the interactive map on our website. It's simple, type in your postcode and our map will do the rest!#thepurefeedcompany #purefeed #purebalance #allyoufeedislove

"My horse lives out 24/7, they`re a good doer, why would I bother feeding a balancer?"

It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷

Not quite.

While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.

UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.

✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forage

All in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.

📍Find your local stockist through the interactive map on our website. It`s simple, type in your postcode and our map will do the rest!

#thepurefeedcompany #purefeed #purebalance #allyoufeedislove
...

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☀️ August Bank Holiday Weekend Update ☀️The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.If it’s something urgent, please email info@purefeed.com 📧Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦That's all from us and we hope you have a lovely bank holiday!Let us know in the comments what you are doing with your horse on Monday ⬇️#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday

☀️ August Bank Holiday Weekend Update ☀️

The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.

If it’s something urgent, please email info@purefeed.com 📧

Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦

That`s all from us and we hope you have a lovely bank holiday!

Let us know in the comments what you are doing with your horse on Monday ⬇️

#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday
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#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseeventsDon’t panic, there’s still time to enter.Good luck! 🍀

#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️

Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵

To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents

Don’t panic, there’s still time to enter.

Good luck! 🍀
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🌱 Why do nutrient levels in grass change?
It’s not just about what you see, it’s what’s inside that counts!Factors like sunlight, temperature, rainfall, and time of day all affect the sugar, protein, and fibre content in your field. That means your horse’s intake can vary hugely depending on the season or even the weather that week.🐴 Spring and autumn = higher sugars
☀️ Summer = slower growth, lower fibre
🌧️ Wet conditions = faster growth, but diluted nutrientsUnderstanding these changes helps you balance your horse’s diet more accurately 💪That’s why feeding a balancer is key, it tops up essential vitamins, minerals, and amino acids your horse might be missing. Our premium balancer is included in every mix, so your horse gets everything they need in one simple feed.Not sure what’s right for your horse? Get a FREE personalised diet plan from our expert team of nutritionist via the link in bio 📲#thepurefeedcompany #purefeed #equinenutritionHave you noticed your grass affecting your horse's energy or weight?👇

🌱 Why do nutrient levels in grass change?
It’s not just about what you see, it’s what’s inside that counts!

Factors like sunlight, temperature, rainfall, and time of day all affect the sugar, protein, and fibre content in your field. That means your horse’s intake can vary hugely depending on the season or even the weather that week.

🐴 Spring and autumn = higher sugars
☀️ Summer = slower growth, lower fibre
🌧️ Wet conditions = faster growth, but diluted nutrients

Understanding these changes helps you balance your horse’s diet more accurately 💪

That’s why feeding a balancer is key, it tops up essential vitamins, minerals, and amino acids your horse might be missing. Our premium balancer is included in every mix, so your horse gets everything they need in one simple feed.

Not sure what’s right for your horse? Get a FREE personalised diet plan from our expert team of nutritionist via the link in bio 📲

#thepurefeedcompany #purefeed #equinenutrition

Have you noticed your grass affecting your horse`s energy or weight?👇
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The team are having a great time in the sun at @horse_event5 Broadway ODE ☀️Ruth and Liv are on hand to provide feed advice, answer any questions you may have and to give out complimentary samples of ReFuel, our recovery and rehydration mash 🍒You can find them next to the showjumping 📍#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #horseevents

The team are having a great time in the sun at @horse_event5 Broadway ODE ☀️

Ruth and Liv are on hand to provide feed advice, answer any questions you may have and to give out complimentary samples of ReFuel, our recovery and rehydration mash 🍒

You can find them next to the showjumping 📍

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #horseevents
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Struggling with weight gain, poor condition, or fussy eating? 🤔Stop wasting time (and money) guessing what your horse needs. Fill out our FREE diet plan form and get a tailored feeding plan from our expert nutritionists - so you can see real results, faster.Click the link in our bio or head on over to the Pure Feed website 💻#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition🎥 - @blossett_pr  @lily.equestrian

Struggling with weight gain, poor condition, or fussy eating? 🤔

Stop wasting time (and money) guessing what your horse needs. Fill out our FREE diet plan form and get a tailored feeding plan from our expert nutritionists - so you can see real results, faster.

Click the link in our bio or head on over to the Pure Feed website 💻

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

🎥 - @blossett_pr @lily.equestrian
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🌱 Looks can be deceiving…During UK heatwaves, your horse’s grazing might look green and healthy, but at the cellular level, it’s a very different story and it could be putting their health at risk.☀️ What happens in a heatwave?- Grass stops growing, so sugars (NSCs) build up, especially in the afternoon.
- This can push sugar + starch levels well above 15%, increasing laminitis risk.
- Meanwhile, essential nutrients drop.🔍 The hidden problem:
- Minerals: Magnesium, zinc, copper & selenium decline.
- Vitamin E & Omega-3s: Sensitive to heat stress, especially in horses in work or with metabolic issues.
- Protein: Quality falls, affecting topline, repair & hooves.
- Fibre: Less digestible, so energy extraction drops.💡 Why it matters:
Your horse may be over-consuming sugars while missing vital nutrients, leading to:
❌ Hoof & coat issues
❌ Poor muscle tone
❌ Behaviour changes
❌ Higher laminitis risk✅ Pure Balance provides the missing link. A concentrated source of vitamins, minerals, amino acids, and digestive support with no added sugar or starch. It’s also included in every mix in the Pure Feed range, so you can be confident your horse’s diet is always balanced, no matter the grass quality. Whether your horse is on full turnout or restricted grazing, adding a balancer is essential in periods of forage imbalance, like heatwaves, drought, or spring flushes.📋 Want to know exactly what your horse needs right now? Fill in our free diet plan form and get personalised advice from our expert nutritionists (link in bio)#purefeed #equinenutrition #thepurefeedcompany

🌱 Looks can be deceiving…

During UK heatwaves, your horse’s grazing might look green and healthy, but at the cellular level, it’s a very different story and it could be putting their health at risk.

☀️ What happens in a heatwave?

- Grass stops growing, so sugars (NSCs) build up, especially in the afternoon.
- This can push sugar + starch levels well above 15%, increasing laminitis risk.
- Meanwhile, essential nutrients drop.

🔍 The hidden problem:
- Minerals: Magnesium, zinc, copper & selenium decline.
- Vitamin E & Omega-3s: Sensitive to heat stress, especially in horses in work or with metabolic issues.
- Protein: Quality falls, affecting topline, repair & hooves.
- Fibre: Less digestible, so energy extraction drops.

💡 Why it matters:
Your horse may be over-consuming sugars while missing vital nutrients, leading to:
❌ Hoof & coat issues
❌ Poor muscle tone
❌ Behaviour changes
❌ Higher laminitis risk

✅ Pure Balance provides the missing link. A concentrated source of vitamins, minerals, amino acids, and digestive support with no added sugar or starch. It’s also included in every mix in the Pure Feed range, so you can be confident your horse’s diet is always balanced, no matter the grass quality. Whether your horse is on full turnout or restricted grazing, adding a balancer is essential in periods of forage imbalance, like heatwaves, drought, or spring flushes.

📋 Want to know exactly what your horse needs right now? Fill in our free diet plan form and get personalised advice from our expert nutritionists (link in bio)

#purefeed #equinenutrition #thepurefeedcompany
...

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We were delighted to catch up with @equiellis at the National Pony Society Summer Championships with her boys, Nico & Dandy 🩵ReFuel is the perfect choice for native ponies as  it is low in sugar and starch, making it suitable for horses and ponies with metabolic conditions such as EMS, laminitis, PPID & equine gastric ulcer syndrome.For more information have a look at our website! 💻#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

We were delighted to catch up with @equiellis at the National Pony Society Summer Championships with her boys, Nico & Dandy 🩵

ReFuel is the perfect choice for native ponies as it is low in sugar and starch, making it suitable for horses and ponies with metabolic conditions such as EMS, laminitis, PPID & equine gastric ulcer syndrome.

For more information have a look at our website! 💻

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
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It was great to see Pure Feed Brand Ambassador @joelsebhart out at @rectoryfarmarena for the 1.20 class 🩵Sahara is fed on Pure Performance and linseed. Joel also uses ReFuel for after strenuous training or after a round 💪The Pure Feed range accommodates all horses from those out of work or retired, to those competing at a high level. To find the right feed for your horse based on their needs, fill out a FREE personalised diet plan today. Comment “DIET PLAN” for more information ⭐️#poweredbypurefeed #purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

It was great to see Pure Feed Brand Ambassador @joelsebhart out at @rectoryfarmarena for the 1.20 class 🩵

Sahara is fed on Pure Performance and linseed. Joel also uses ReFuel for after strenuous training or after a round 💪

The Pure Feed range accommodates all horses from those out of work or retired, to those competing at a high level. To find the right feed for your horse based on their needs, fill out a FREE personalised diet plan today. Comment “DIET PLAN” for more information ⭐️

#poweredbypurefeed #purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
...

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Is your grass looking poor right now? You're not the only one 🌾With many fields overgrazed, stressed from the heat or just lacking quality, your horse might be missing more than you think.💡 Pure Balance fills those invisible gaps.
It’s a small daily dose of powerful nutrition - no extra calories, no fizz.Packed with:
✔️ Essential minerals
✔️ Amino acids for muscle & hooves
✔️ Natural vitamin E
✔️ Gut support & B vitamins
✔️ Grass, linseed & unmolassed beet base (no cereals or molasses)Low sugar. Low starch. Low calories.
Perfect for good doers, laminitics, EMS, Cushing’s & more.Think of it as your nutritional insurance policy. It gives you peace of mind that your horse’s needs are met, even if the grass is stressed, the hay is coarse, or turnout is limited.To find your nearest stockist you can head on over to our website or click the link in our bio to look at our interactive stockist map 📍#thepurefeedcompany  #purefeed #equinenutrition #purebalance

Is your grass looking poor right now? You`re not the only one 🌾

With many fields overgrazed, stressed from the heat or just lacking quality, your horse might be missing more than you think.

💡 Pure Balance fills those invisible gaps.
It’s a small daily dose of powerful nutrition - no extra calories, no fizz.

Packed with:
✔️ Essential minerals
✔️ Amino acids for muscle & hooves
✔️ Natural vitamin E
✔️ Gut support & B vitamins
✔️ Grass, linseed & unmolassed beet base (no cereals or molasses)

Low sugar. Low starch. Low calories.
Perfect for good doers, laminitics, EMS, Cushing’s & more.

Think of it as your nutritional insurance policy. It gives you peace of mind that your horse’s needs are met, even if the grass is stressed, the hay is coarse, or turnout is limited.

To find your nearest stockist you can head on over to our website or click the link in our bio to look at our interactive stockist map 📍

#thepurefeedcompany #purefeed #equinenutrition #purebalance
...

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We’re pleased to share that The Feed Warehouse is a Pure Feed stockist! 🛒
@the_feed_warehouse📞 01207 500 097The Feed Warehouse has not one, not two, but three locations!
📍Durham DH7 8HU
📍 Consett DH8 7JU
📍Bishop DL14 9AZFor more information have a look at their website www.thefeedwarehouse.co.uk 💻We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️Alternatively if you're a retailer interested in stocking Pure Feed, we’d love to hear from you!#Proudtostockpurefeed #thepurefeedcompany #purefeed

We’re pleased to share that The Feed Warehouse is a Pure Feed stockist! 🛒
@the_feed_warehouse

📞 01207 500 097

The Feed Warehouse has not one, not two, but three locations!
📍Durham DH7 8HU
📍 Consett DH8 7JU
📍Bishop DL14 9AZ

For more information have a look at their website www.thefeedwarehouse.co.uk 💻

We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️

Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!

#Proudtostockpurefeed #thepurefeedcompany #purefeed
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Meet Caroline Hunt aka @chd_equestrian 🩵Caroline is a passionate dressage rider and a BHSII - qualified trainer who has competed up to Inter 1 at Premier League. Training riders from grass roots to grand prix 💪Learn about why Caroline chooses Pure Feed to power her horses 🩵You can check out the Pure Feed brand ambassadors on the ambassador section of our website! Check it out 💻#poweredbypurefeed #purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

Meet Caroline Hunt aka @chd_equestrian 🩵

Caroline is a passionate dressage rider and a BHSII - qualified trainer who has competed up to Inter 1 at Premier League. Training riders from grass roots to grand prix 💪

Learn about why Caroline chooses Pure Feed to power her horses 🩵

You can check out the Pure Feed brand ambassadors on the ambassador section of our website! Check it out 💻

#poweredbypurefeed #purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
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Working or Performance, that is the question 🪶We're hoping to make it easier for you to decide the right feed for you with this table.Still a little confused? No problem.Let's make sure you are picking the right feed specifically for your horse's needs. We have personalised diet plans with feeding advice and recommendations for free.🔗 Just click the link in our bio and fill one out today 🩵Do you feed working or performance? - let us know in the comments!#thepurefeedcompany #purefeed #pureworking #pureperformance

Working or Performance, that is the question 🪶

We`re hoping to make it easier for you to decide the right feed for you with this table.

Still a little confused? No problem.

Let`s make sure you are picking the right feed specifically for your horse`s needs. We have personalised diet plans with feeding advice and recommendations for free.

🔗 Just click the link in our bio and fill one out today 🩵

Do you feed working or performance? - let us know in the comments!

#thepurefeedcompany #purefeed #pureworking #pureperformance
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Meet Pure Feed brand ambassador, Georgina also known as @cefn_duendurancehorses 👋International endurance rider, equine vet, and passionate breeder and trainer of her own horses - Georgina does it all. For the past 13 years, she’s trusted Pure Feed to keep her horses looking great and performing at their best 🩵Want to follow her journey? Head over to her Instagram or Facebook to see more behind the scenes 🐎Got an endurance horse and looking for feeding advice? Our nutrition team is here to help 🙌Reach out to us directly or fill in a free personalised diet plan today that can be found on our website 💻#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #endurancehorse #endurancehorses #endurancehorsetraining

Meet Pure Feed brand ambassador, Georgina also known as @cefn_duendurancehorses 👋

International endurance rider, equine vet, and passionate breeder and trainer of her own horses - Georgina does it all. For the past 13 years, she’s trusted Pure Feed to keep her horses looking great and performing at their best 🩵

Want to follow her journey? Head over to her Instagram or Facebook to see more behind the scenes 🐎

Got an endurance horse and looking for feeding advice? Our nutrition team is here to help 🙌Reach out to us directly or fill in a free personalised diet plan today that can be found on our website 💻

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #endurancehorse #endurancehorses #endurancehorsetraining
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Did you know the Pure Feed range has …🚫 No Alfalfa
🚫 No mould inhibitors
🚫 No molasses
🚫 No whole grain cereals (excluding performance where we use bruised oats)
🚫 No nutritionally improved straw
🚫 No Soya in any of the mixesAnd the range (excluding performance) is suitable for horses with
✅ PPID
✅ Laminitis
✅ EMS
✅ Equine gastric ulcer syndromeWant to get started? You can receive a tailored diet plan made for your horse by filling out a quick form that can be found on our website. And it’s free!#purefeed #poweredbypurefeed #thepurefeedcompany #equinenutrition🎥 @lily.equestrian @blossett_pr

Did you know the Pure Feed range has …

🚫 No Alfalfa
🚫 No mould inhibitors
🚫 No molasses
🚫 No whole grain cereals (excluding performance where we use bruised oats)
🚫 No nutritionally improved straw
🚫 No Soya in any of the mixes

And the range (excluding performance) is suitable for horses with
✅ PPID
✅ Laminitis
✅ EMS
✅ Equine gastric ulcer syndrome

Want to get started? You can receive a tailored diet plan made for your horse by filling out a quick form that can be found on our website. And it’s free!

#purefeed #poweredbypurefeed #thepurefeedcompany #equinenutrition

🎥 @lily.equestrian @blossett_pr
...

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All Pure feeds are built on the same high-fibre, fully balanced base, which makes switching between them is simple, safe, and stress-free.Whether your horse is in light work or gearing up for competition, you can adapt their diet without disrupting their digestion.✅ Same base formulation - No need to slowly mix one into another over two weeks.
⚡ Targeted energy options
🔁 Quick, easy changesFrom Pure Balance to Pure Performance, fuel the right type of energy at the right time.📅 Got summer shows or camp coming up? Drop us a message, we’ll help you find the right feed for your horse or fill out a FREE personalised diet plan available on the Pure Feed website.#PureFeed #thepurefeedcompany  #equinenutrition

All Pure feeds are built on the same high-fibre, fully balanced base, which makes switching between them is simple, safe, and stress-free.

Whether your horse is in light work or gearing up for competition, you can adapt their diet without disrupting their digestion.

✅ Same base formulation - No need to slowly mix one into another over two weeks.
⚡ Targeted energy options
🔁 Quick, easy changes

From Pure Balance to Pure Performance, fuel the right type of energy at the right time.

📅 Got summer shows or camp coming up? Drop us a message, we’ll help you find the right feed for your horse or fill out a FREE personalised diet plan available on the Pure Feed website.

#PureFeed #thepurefeedcompany #equinenutrition
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What people say about Pure Feed

A much easier way of feeding
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been ...
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Cerys
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been giving her and so far she's loving it! It's a much easier way of feeding, very impressed!
A much easier way of feeding
Cerys
Loving Pure Feed and his tummy is too!
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next ...
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Sue
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next order. He's having some time off to get some weight on and is out on some grass in the middle of the tracks during the day. Thanks so much Pure Feed!
Loving Pure Feed and his tummy is too!
Sue
A huge improvement in her temperament and skin!
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
Sabrina
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
A huge improvement in her temperament and skin!
Sabrina
My pony has never looked or moved better!
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure ...
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Polly
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure veteran and his coat and weight maintenance was superb. With the two new ponies we have started to transition them over to the feeds recommended in the diet plan and they seem very happy. It is so reassuring to know that the ponies are getting everything that they need from your feed. So thank you and for all of your advice and knowledge.
My pony has never looked or moved better!
Polly
All look marvellous!
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
Joyce Simpson
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
All look marvellous!
Joyce Simpson
I can see a huge difference and improvement
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on ...
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Sophie Ferragut
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on money al around. Loving your product!
I can see a huge difference and improvement
Sophie Ferragut
A brilliant system
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
Aletheia Gardiner
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
A brilliant system
Aletheia Gardiner
Genuinely really impressed with Pure Feed!
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of ...
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Emma McFarlane
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of the main reasons I decided to try it!
Genuinely really impressed with Pure Feed!
Emma McFarlane
Wish I'd found it sooner!
It's so simple!.
Leah William
It's so simple!.
Wish I'd found it sooner!
Leah William
Pure Feed transformed my horse!
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Sara Constable
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Pure Feed transformed my horse!
Sara Constable