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FEED ADVICE – DISCIPLINES

Feeding Show Jumping Horses: The Ultimate Guide

Feeding show jumping horses is a precise task that requires balancing energy, muscle support, and recovery. Show jumping is a highly demanding sport that requires bursts of power, speed, and agility. Horses must have the energy to clear high fences, the strength to push off from the ground, and the stamina to perform across multiple rounds in competitions. In this guide, we will explore the best practices for feeding show jumping horses, ensuring they have the fuel they need to excel in this physically demanding discipline.

What is Show Jumping?

Show jumping is an equestrian sport where horse and rider navigate a course of fences, aiming to complete the round with as few faults as possible.

The sport requires not only precision and agility but also significant strength and power.

Horses must be able to accelerate quickly, jump high, and maintain their focus over multiple rounds.

Nutrition plays a crucial role in supporting a horse’s ability to perform at this level, providing the necessary energy, muscle strength, and recovery support.

Understanding the Nutritional Needs of Show Jumping Horses

Show jumping horses have distinct nutritional requirements due to the physical demands of the sport. Their diet must provide:

Quick-Release Energy:

Show jumping horses need bursts of power for jumping, requiring quick-release energy sources that don’t lead to excess excitability.

Muscle Development and Recovery:

High-quality protein is essential for maintaining muscle tone, strength, and recovery after intense exercise.

Joint and Bone Health:

The physical impact of jumping places strain on a horse’s joints and bones, requiring nutrients that support long-term joint health and bone strength.

Hydration and Electrolyte Balance:

Proper hydration and replenishment of electrolytes are vital, especially during competition days when horses may sweat excessively.

Metabolic Requirements of Show Jumping Horses

Show jumping horses have elevated metabolic needs, particularly in terms of energy for short, intense bursts of exercise. Their diet should include:

Carbohydrates: Provide quick-release energy for fast acceleration and power. Careful management of carbohydrate intake is crucial to avoid over-excitement or metabolic disorders.

Fats: Offer slow-release energy, helping to maintain stamina and calmness over multiple rounds of jumping.

Proteins: Crucial for muscle development, recovery, and repair after strenuous jumping sessions.

Key Components of a Show Jumping Horse’s Diet

Forage:

High-Quality Hay: Forage should form the foundation of the diet, providing slow-release energy and supporting digestive health. Timothy and meadow hay are excellent choices for their balance of fibre and nutrients.

Grass: the foundation of a horse’s diet, providing essential fibre for digestive health. It supplies energy, protein, and key vitamins and minerals, supporting overall well-being. However, the quality and quantity of grass vary throughout the year, so balancing the diet with additional fibre and nutrients is often necessary.

Concentrates:

Performance Feeds: Specialised performance feeds for show jumpers are designed to provide a balance of carbohydrates, fats, and proteins, supporting both energy and muscle needs.

Balancers: A balancer can help ensure that all essential vitamins, minerals, and amino acids are provided without adding unnecessary calories, particularly for horses prone to weight gain.

Key Components of a Show Jumping Horse’s Diet

Energy Sources

Carbohydrates: Grains such as oats or barley can provide the quick-release energy needed for power, but should be fed in controlled amounts to prevent over-excitability.

Fats: Linseed and rapeseed oil are excellent for providing slow-release energy, supporting stamina without causing spikes in energy levels. 

Fibre: High-fibre feeds like unmolassed sugarbeet offer slow-release energy and are easy on the digestive system, helping to maintain even energy levels during competitions.

Protein Sources:

Grass Pellets & Grass Chaff – Provide highly digestible protein to support muscle maintenance and overall condition.

Unmolassed Sugar Beet – Primarily a fibre source but contains some protein to contribute to overall dietary intake.

Rapeseed Oil – A valuable plant-based protein source that supports muscle tone and strength.

Linseed: Offers a balance of protein and omega-3 fatty acids, supporting muscle health and promoting a healthy coat.

Key Components of a Show Jumping Horse’s Diet

Supplements:

Joint Support: Glucosamine, chondroitin, and MSM are key supplements for supporting joint health, helping to protect against the wear and tear that comes from repeated jumping.

Electrolytes: Especially important during competition season, electrolytes help replenish salts lost through sweat, maintaining hydration and preventing muscle cramps. If you’re looking at improving your horse’s recovery even faster, check out Pure Refuel – aiding electrolyte, muscle and hydration recovery.

Digestive Aids: Probiotics and prebiotics can help maintain gut health, which is particularly important when travelling to shows and during periods of stress.

Hydration:

Fresh, clean water should be available at all times. Hydration is especially important before and after jumping rounds, particularly during warm weather or intense competition days.

Feeding Tips for Show Jumping Horses

Energy Management: Provide a balance of quick-release carbohydrates for power and slow-release energy from fats and fibre to maintain stamina without causing excess excitability.

Consistency is Key: Feed your horse at the same times each day to maintain a consistent digestive routine, helping to reduce stress and maintain overall health.

Monitor Body Condition: Regularly assess your horse’s body condition score (BCS) and adjust their diet accordingly to ensure they remain in optimal shape for competition.

Recovery Nutrition: After intense jumping sessions, ensure your horse receives adequate protein and carbohydrates to aid in muscle recovery and replenish energy stores.

Tailoring the Diet to Different Stages of Show Jumping

The demands of show jumping can vary between training and competition days, and the diet should be tailored to reflect these changes:

Before Competitions: Focus on providing a diet rich in quick-release energy to support the bursts of power needed for jumping. Ensure hydration levels are maintained, and offer light meals before competitions to avoid digestive upsets.

During Competitions: Offer small amounts of easily digestible feeds, such as soaked hay or high-fibre feeds, between rounds to maintain energy levels and encourage hydration. Electrolyte supplementation is important to prevent imbalances.

After Competitions: Prioritise recovery by offering feeds that are rich in protein and moderate in carbohydrates to aid muscle repair and restore energy reserves. Continue to provide fresh water and electrolytes to support rehydration.

Conclusion

Feeding a show jumping horse requires a careful balance of energy, muscle support, and recovery. A diet that includes high-quality forage, balanced concentrates, and targeted supplements will help ensure your horse performs at their best, both in training and competition. Tailoring the diet to the specific needs of each horse, as well as the demands of the sport, will provide the energy and support necessary for success.

Hear from Brand Ambassador– Amy Inglis’s Approach to Showjumping Nutrition

Amy Inglis is an international showjumper, competing at the highest level up to 5* with her team of horses, which includes both her own and those of her owners. Amy’s dedication to excellence in the ring is fueled by the Pure Feed range!

At Amy’s yard, the horses are fed a tailored diet based on their energy needs and stage of development. For her seasoned competitors, Amy uses Pure Working to provide the balanced nutrition and energy required for high-performance demands. Her younger horses and those needing extra condition are fed Pure Condition Mix, ensuring they maintain muscle and strength as they grow and develop. For the yard’s youngstock and broodmares, Pure Stud is the feed of choice, supplying the essential nutrients for healthy growth and development. ome of Amy’s horses are naturally fiery, requiring a feed that delivers energy without causing them to become overly excitable. This is where Pure Feed’s low-sugar, low-starch approach is perfect, offering controlled energy to enhance performance without making the horses too fizzy.

Amy’s thoughtful approach to feeding, using a combination of Pure Feed products, helps her horses thrive, whether they are competing internationally or developing at home. It’s this balance that supports their success in the demanding world of showjumping.

 

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FAQs

Thousands of people love our feeds

Power through every ride with Pure Working:💙 Medium-calorie, naturally balanced feed designed for horses in regular work.
💙 Rapeseed oil and superfibres provide sustained energy
💙 High-quality protein and key amino acids support topline
💙 Pre- and probiotics promote a normal gut
💙 Biotin helps maintain strong hooves.Want to see the difference Pure Working can make? Locate a stockist near you; 🔗  link in bio

Power through every ride with Pure Working:

💙 Medium-calorie, naturally balanced feed designed for horses in regular work.
💙 Rapeseed oil and superfibres provide sustained energy
💙 High-quality protein and key amino acids support topline
💙 Pre- and probiotics promote a normal gut
💙 Biotin helps maintain strong hooves.

Want to see the difference Pure Working can make? Locate a stockist near you; 🔗 link in bio
...

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Horses don’t work at the same intensity every day, so why should their feed stay the same?Every feed in the Pure Feed range is built on the same carefully selected ingredient base.
The difference? Energy and calorie level.That means you can move up or down the range as workload changes, without changing ingredients, upsetting digestion, or starting again.✔️ Same ingredients
✔️ Same micronutrition
✔️ Different levels to suit the dayFrom rest days to competition days, it’s one feed system that adapts to your horse’s week.💡 Tap our bio for a personalised diet plan today!

Horses don’t work at the same intensity every day, so why should their feed stay the same?

Every feed in the Pure Feed range is built on the same carefully selected ingredient base.
The difference? Energy and calorie level.

That means you can move up or down the range as workload changes, without changing ingredients, upsetting digestion, or starting again.

✔️ Same ingredients
✔️ Same micronutrition
✔️ Different levels to suit the day

From rest days to competition days, it’s one feed system that adapts to your horse’s week.

💡 Tap our bio for a personalised diet plan today!
...

28 0
Some horses react when the girth is tightened, and it’s not just “being tricky.” The reason often comes down to stomach discomfort.Horses produce stomach acid constantly, even when they’re not eating. Unlike humans, their stomachs aren’t designed to be empty for long periods. When a horse’s stomach is empty, or its gut is upset, the acid can irritate the stomach lining.Tightening the girth puts pressure on the lower ribcage and stomach area, which can trigger discomfort or pain, causing the horse to squirm, nip at the girth, or resist being tacked up.Supporting your horse with a fibre-rich diet, consistent feeding schedule, and careful tack fitting can help reduce this type of sensitivity, making tacking up a calmer, more comfortable experience.💡 Have you noticed a difference when switching to Pure Feed? Let us know!

Some horses react when the girth is tightened, and it’s not just “being tricky.” The reason often comes down to stomach discomfort.

Horses produce stomach acid constantly, even when they’re not eating. Unlike humans, their stomachs aren’t designed to be empty for long periods. When a horse’s stomach is empty, or its gut is upset, the acid can irritate the stomach lining.

Tightening the girth puts pressure on the lower ribcage and stomach area, which can trigger discomfort or pain, causing the horse to squirm, nip at the girth, or resist being tacked up.

Supporting your horse with a fibre-rich diet, consistent feeding schedule, and careful tack fitting can help reduce this type of sensitivity, making tacking up a calmer, more comfortable experience.

💡 Have you noticed a difference when switching to Pure Feed? Let us know!
...

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At Pure Feed, almost our entire complete feed range is cereal-free; from Pure Balance to Pure Condition Mix, giving you a low-starch, gut-friendly option✨
Only our Pure Performance contains cereals, as it's designed for horses in heavy work who need extra energy.Why does this matter? Because high-sugar, high-starch feeds can cause a whole host of problems:
🔥 Spikes in stomach acid → gut irritation
⚡ Fizzy, unpredictable behaviour
⚖ Weight gain or uneven condition
💥 Energy crashes mid-work👉 Not sure where to start? Let our Pure Feed diet plan help you find the best feed for your horse’s gut

At Pure Feed, almost our entire complete feed range is cereal-free; from Pure Balance to Pure Condition Mix, giving you a low-starch, gut-friendly option✨
Only our Pure Performance contains cereals, as it`s designed for horses in heavy work who need extra energy.

Why does this matter? Because high-sugar, high-starch feeds can cause a whole host of problems:
🔥 Spikes in stomach acid → gut irritation
⚡ Fizzy, unpredictable behaviour
⚖ Weight gain or uneven condition
💥 Energy crashes mid-work

👉 Not sure where to start? Let our Pure Feed diet plan help you find the best feed for your horse’s gut
...

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Riboflavin (B2) is your horse’s energy converter 👉  turning carbs, fats, and protein into fuel for work, growth, and recovery. It also supports:
• Skin, coat & hooves
• Tissue repair & cellular growth
• Antioxidant protectionEven if your horse looks fine, stress, work, travel, or seasonal changes can increase B2 requirements.✅ The simple solution: Pure Feed complete feeds, formulated to deliver consistent B2 and other essential nutrients every day.Take the guesswork out of feeding 👉  use our Pure Feed diet plan to make sure your horse is getting exactly what it needs to thrive. 🔗 Link in bio

Riboflavin (B2) is your horse’s energy converter 👉 turning carbs, fats, and protein into fuel for work, growth, and recovery. It also supports:
• Skin, coat & hooves
• Tissue repair & cellular growth
• Antioxidant protection

Even if your horse looks fine, stress, work, travel, or seasonal changes can increase B2 requirements.

✅ The simple solution: Pure Feed complete feeds, formulated to deliver consistent B2 and other essential nutrients every day.

Take the guesswork out of feeding 👉 use our Pure Feed diet plan to make sure your horse is getting exactly what it needs to thrive. 🔗 Link in bio
...

27 0
What do they say - never work with animals 🫣It's our fault, really, for making Refuel so delicious that Aimee's stunning horse Joey couldn't resist trying to steal a bite 🍒 😂

What do they say - never work with animals 🫣

It`s our fault, really, for making Refuel so delicious that Aimee`s stunning horse Joey couldn`t resist trying to steal a bite 🍒 😂
...

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Good nutrition is about the details. 🐎That’s why all of our complete feeds contain biotin as part of their carefully balanced formulation.Pure Feed complete feeds are designed to provide horses with the vitamins, minerals and nutrients they need in one balanced ration, making feeding simple while supporting overall wellbeing.Whether you’re feeding a good doer, a performance horse or a veteran, you can be confident they’re getting complete, balanced nutrition in every bag.💬 Hands up if you love a feed that keeps things simple at feeding time.

Good nutrition is about the details. 🐎

That’s why all of our complete feeds contain biotin as part of their carefully balanced formulation.

Pure Feed complete feeds are designed to provide horses with the vitamins, minerals and nutrients they need in one balanced ration, making feeding simple while supporting overall wellbeing.

Whether you’re feeding a good doer, a performance horse or a veteran, you can be confident they’re getting complete, balanced nutrition in every bag.

💬 Hands up if you love a feed that keeps things simple at feeding time.
...

38 2
Do you feed before riding? 🥕Even a small amount of Pure Feed forms a light layer of fibre in your horse’s stomach. The chaff encourages chewing, which produces saliva 👉 a natural buffer against stomach acid. This “fibre mat” helps shield the sensitive upper stomach lining from acid splash during exercise.Just a small feed 30–60 minutes before your ride can make your horse more comfortable, focused, and ready to perform 🐴✨

Do you feed before riding? 🥕

Even a small amount of Pure Feed forms a light layer of fibre in your horse’s stomach. The chaff encourages chewing, which produces saliva 👉 a natural buffer against stomach acid. This “fibre mat” helps shield the sensitive upper stomach lining from acid splash during exercise.

Just a small feed 30–60 minutes before your ride can make your horse more comfortable, focused, and ready to perform 🐴✨
...

40 2
Do you have a good doer who gains weight just by looking at food, but could do with a little extra oomph in the saddle? 🐎✨We might have the perfect solution! Combine two of our feeds:Pure Balance – our low-calorie, high-spec balancer, fed at the full recommended serving.Pure Performance – add just half a scoop when you ride or whenever extra energy is needed.The result? Fast-release energy from Pure Performance to get your horse moving, without tipping the calorie balance, plus all the vitamins, minerals and extra goodness from Pure Balance to keep them feeling great inside and out!🙌 Hands up who else has a good doer that gains weight just by looking at food?

Do you have a good doer who gains weight just by looking at food, but could do with a little extra oomph in the saddle? 🐎✨

We might have the perfect solution! Combine two of our feeds:

Pure Balance – our low-calorie, high-spec balancer, fed at the full recommended serving.

Pure Performance – add just half a scoop when you ride or whenever extra energy is needed.

The result? Fast-release energy from Pure Performance to get your horse moving, without tipping the calorie balance, plus all the vitamins, minerals and extra goodness from Pure Balance to keep them feeling great inside and out!

🙌 Hands up who else has a good doer that gains weight just by looking at food?
...

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⚡ Does your horse need slow-release or fast-release energy? 🐎Not all energy in horse feed behaves the same way, and it can make a big difference to how your horse feels and performs.Feeds high in starch and sugar can provide quick-release energy. For some horses, that can mean extra sparkle you weren’t quite asking for.Energy from fibre and oil, on the other hand, is released more slowly. That means steady stamina, better focus and controlled energy, ideal for horses in work without the unwanted fizz.At Pure Feed, our complete feeds are built around fibre-based, slow-release energy, so you can fuel performance while helping keep your horse balanced and rideable.💬 We’d love to know: Have you found certain feeds suit your horse better than others? Let us know below 👇If you’re unsure what’s best for your horse, you can also get a free personalised recommendation using our online Diet Plan 💙

⚡ Does your horse need slow-release or fast-release energy? 🐎

Not all energy in horse feed behaves the same way, and it can make a big difference to how your horse feels and performs.

Feeds high in starch and sugar can provide quick-release energy. For some horses, that can mean extra sparkle you weren’t quite asking for.

Energy from fibre and oil, on the other hand, is released more slowly. That means steady stamina, better focus and controlled energy, ideal for horses in work without the unwanted fizz.

At Pure Feed, our complete feeds are built around fibre-based, slow-release energy, so you can fuel performance while helping keep your horse balanced and rideable.

💬 We’d love to know: Have you found certain feeds suit your horse better than others? Let us know below 👇

If you’re unsure what’s best for your horse, you can also get a free personalised recommendation using our online Diet Plan 💙
...

60 0
Your horse’s gut does a lot more than just “digest feed” ➡️ it’s responsible for nutrient absorption, immune support, behaviour, condition, performance… everything starts there.
The horse’s digestive system is designed for a near-constant intake of fibre, with fermentation in the hindgut supplying a significant proportion of their energy. When diets are high in starch or contain unnecessary additives, we can disrupt that delicate microbial balance and that’s when we start to see issues with condition, behaviour and consistency.At Pure Feed, every formulation is built around supporting optimal digestive function. Our feeds are:• Molasses free
• Cereal free (bar our Pure Performance)
• Alfalfa free
• Mould inhibitor freeInstead of relying on cereals for energy, we use highly digestible fibre sources and oil to provide slow-release energy that works in harmony with the hindgut. Each feed is fully balanced with vitamins and minerals, so you’re not layering multiple products on top.The result? A more stable energy profile, efficient nutrient utilisation, and support for the microbiome. All from a feeding system designed to reflect how horses are meant to eat.Every horse is different; let us build a diet plan that actually suits yours. Comment PLAN below to recieve a link to our diet plan service 🩵

Your horse’s gut does a lot more than just “digest feed” ➡️ it’s responsible for nutrient absorption, immune support, behaviour, condition, performance… everything starts there.
The horse’s digestive system is designed for a near-constant intake of fibre, with fermentation in the hindgut supplying a significant proportion of their energy. When diets are high in starch or contain unnecessary additives, we can disrupt that delicate microbial balance and that’s when we start to see issues with condition, behaviour and consistency.

At Pure Feed, every formulation is built around supporting optimal digestive function. Our feeds are:

• Molasses free
• Cereal free (bar our Pure Performance)
• Alfalfa free
• Mould inhibitor free

Instead of relying on cereals for energy, we use highly digestible fibre sources and oil to provide slow-release energy that works in harmony with the hindgut. Each feed is fully balanced with vitamins and minerals, so you’re not layering multiple products on top.

The result? A more stable energy profile, efficient nutrient utilisation, and support for the microbiome. All from a feeding system designed to reflect how horses are meant to eat.

Every horse is different; let us build a diet plan that actually suits yours. Comment PLAN below to recieve a link to our diet plan service 🩵
...

35 0
Not too much, not too little – just right. 🐴
Pure Working sits perfectly in our Pure Feed range as a medium-calorie, medium-level feed, ideal for horses in regular work or those on box rest who need extra support gaining weight. Balanced, gut-friendly, and designed to keep your horse in top condition without overdoing it.

Not too much, not too little – just right. 🐴
Pure Working sits perfectly in our Pure Feed range as a medium-calorie, medium-level feed, ideal for horses in regular work or those on box rest who need extra support gaining weight. Balanced, gut-friendly, and designed to keep your horse in top condition without overdoing it.
...

40 0
Your feed board shouldn’t look like a chemistry lab 🧪Yet here we are: tubs, balancers, 3 chaffs, multiple supplements… and still guessing if your horse is actually getting what they need.With Pure Feed, it’s simple:
✅ One feed
✅ One scoop
✅ Everything your horse needs — perfectly balanced, every timeLess clutter, less guesswork.
🔗  Click the link in bio for our free diet plan tool to make feeding this easy.

Your feed board shouldn’t look like a chemistry lab 🧪

Yet here we are: tubs, balancers, 3 chaffs, multiple supplements… and still guessing if your horse is actually getting what they need.

With Pure Feed, it’s simple:
✅ One feed
✅ One scoop
✅ Everything your horse needs — perfectly balanced, every time

Less clutter, less guesswork.
🔗 Click the link in bio for our free diet plan tool to make feeding this easy.
...

43 0
Many horse owners focus on feed labels and see “<10% sugar + starch” and assume it’s automatically safe for any horse. But the truth is, percentage values alone don’t give the full picture. What really matters is the actual grams of sugar and starch a horse consumes per meal relative to their bodyweight.Here’s an example:Feed A: 10% sugar + starch, fed at 500g → 50g sugar + starch
Feed B: 10% sugar + starch, fed at 2kg → 200g sugar + starchEven though both feeds have the same percentage, Feed B delivers four times more sugar and starch in one meal. That’s a huge difference for your horse’s digestion, energy levels, and risk of conditions like laminitis or colic.Breaking feed into smaller, more frequent meals keeps sugar and starch intake lower at any one time, supporting stable energy levels and better digestive health. Nutritionists always calculate sugar and starch per kg of bodyweight per meal, not just per day, and consider the whole diet, including forage, treats, and grazing.💡 Try calculating your horse’s sugar + starch intake this week

Many horse owners focus on feed labels and see “<10% sugar + starch” and assume it’s automatically safe for any horse. But the truth is, percentage values alone don’t give the full picture. What really matters is the actual grams of sugar and starch a horse consumes per meal relative to their bodyweight.

Here’s an example:

Feed A: 10% sugar + starch, fed at 500g → 50g sugar + starch
Feed B: 10% sugar + starch, fed at 2kg → 200g sugar + starch

Even though both feeds have the same percentage, Feed B delivers four times more sugar and starch in one meal. That’s a huge difference for your horse’s digestion, energy levels, and risk of conditions like laminitis or colic.

Breaking feed into smaller, more frequent meals keeps sugar and starch intake lower at any one time, supporting stable energy levels and better digestive health. Nutritionists always calculate sugar and starch per kg of bodyweight per meal, not just per day, and consider the whole diet, including forage, treats, and grazing.

💡 Try calculating your horse’s sugar + starch intake this week
...

41 5
At Pure Feed, we believe performance starts with the right nutrition. Jam is usually fuelled by Fibre Balance, but Meg choses to switch to our Pure Performance right before a big competition to make sure Jam has the energy she needs 💪Want to learn how Pure Feed can make a difference to your horse’s routine ? Tap the link in our bio to take our free diet plan!

At Pure Feed, we believe performance starts with the right nutrition. Jam is usually fuelled by Fibre Balance, but Meg choses to switch to our Pure Performance right before a big competition to make sure Jam has the energy she needs 💪

Want to learn how Pure Feed can make a difference to your horse’s routine ? Tap the link in our bio to take our free diet plan!
...

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Low-calorie feeding, science-backed 🧬Managing condition doesn’t mean compromising nutrition. Our low-calorie complete range gives targeted, balanced nutrition while keeping calories controlled:🔹 Pure Balance – High-spec balancer pellet for muscle, topline & metabolic health
🔹 Pure Fibre Balance – Balancer + fibre chaff for gut support & slow-release fibre
🔹 Pure Easy – Higher-energy, low calorie complete feed💻 Take the guesswork out 👉  try our Free Diet Plan & get a tailored programme for your horse:
🔗 Link in bio

Low-calorie feeding, science-backed 🧬

Managing condition doesn’t mean compromising nutrition. Our low-calorie complete range gives targeted, balanced nutrition while keeping calories controlled:

🔹 Pure Balance – High-spec balancer pellet for muscle, topline & metabolic health
🔹 Pure Fibre Balance – Balancer + fibre chaff for gut support & slow-release fibre
🔹 Pure Easy – Higher-energy, low calorie complete feed

💻 Take the guesswork out 👉 try our Free Diet Plan & get a tailored programme for your horse:
🔗 Link in bio
...

28 2
With the event season starting soon, many horses’ work has started increasing, but have you thought about how your feeding can limit your horse’s performance? Here’s what to watch out for:
❌ Too much cereal → spikes blood sugar, increases excitability, and stresses digestion
❌ Too little fibre → reduces chewing time, gut motility, and microbiome health
❌ Imbalanced protein / amino acids → slows muscle repair and topline growth✅ Science-backed feeding fixes:
•	Balanced calories for energy without fizz
•	Fibre to support gut health and slow-release energy
•	Correct amino acids for muscle repair and strength

With the event season starting soon, many horses’ work has started increasing, but have you thought about how your feeding can limit your horse’s performance? Here’s what to watch out for:
❌ Too much cereal → spikes blood sugar, increases excitability, and stresses digestion
❌ Too little fibre → reduces chewing time, gut motility, and microbiome health
❌ Imbalanced protein / amino acids → slows muscle repair and topline growth

✅ Science-backed feeding fixes:
• Balanced calories for energy without fizz
• Fibre to support gut health and slow-release energy
• Correct amino acids for muscle repair and strength
...

387 3
We’re increasingly choosing less processed food for ourselves because we understand how additives can impact our digestive system and overall well-being. The same principle applies to our horses.That’s why Pure Feed is mould inhibitor free.Instead of relying on chemical preservatives, we prioritise ingredient quality, controlled storage, and specially produced porous bags to maintain freshness and nutritional integrity. This helps support the hindgut environment and avoids unnecessary exposure to additives that can disrupt the delicate balance of the equine microbiome.👉 Switch to evidence-led feeding; discover the Pure Feed range now

We’re increasingly choosing less processed food for ourselves because we understand how additives can impact our digestive system and overall well-being. The same principle applies to our horses.

That’s why Pure Feed is mould inhibitor free.

Instead of relying on chemical preservatives, we prioritise ingredient quality, controlled storage, and specially produced porous bags to maintain freshness and nutritional integrity. This helps support the hindgut environment and avoids unnecessary exposure to additives that can disrupt the delicate balance of the equine microbiome.

👉 Switch to evidence-led feeding; discover the Pure Feed range now
...

67 4

What people say about Pure Feed

A much easier way of feeding
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been ...
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Cerys
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been giving her and so far she's loving it! It's a much easier way of feeding, very impressed!
A much easier way of feeding
Cerys
Loving Pure Feed and his tummy is too!
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next ...
Read More
Sue
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next order. He's having some time off to get some weight on and is out on some grass in the middle of the tracks during the day. Thanks so much Pure Feed!
Loving Pure Feed and his tummy is too!
Sue
A huge improvement in her temperament and skin!
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
Sabrina
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
A huge improvement in her temperament and skin!
Sabrina
My pony has never looked or moved better!
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure ...
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Polly
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure veteran and his coat and weight maintenance was superb. With the two new ponies we have started to transition them over to the feeds recommended in the diet plan and they seem very happy. It is so reassuring to know that the ponies are getting everything that they need from your feed. So thank you and for all of your advice and knowledge.
My pony has never looked or moved better!
Polly
All look marvellous!
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
Joyce Simpson
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
All look marvellous!
Joyce Simpson
I can see a huge difference and improvement
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on ...
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Sophie Ferragut
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on money al around. Loving your product!
I can see a huge difference and improvement
Sophie Ferragut
A brilliant system
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
Aletheia Gardiner
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
A brilliant system
Aletheia Gardiner
Genuinely really impressed with Pure Feed!
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of ...
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Emma McFarlane
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of the main reasons I decided to try it!
Genuinely really impressed with Pure Feed!
Emma McFarlane
Wish I'd found it sooner!
It's so simple!.
Leah William
It's so simple!.
Wish I'd found it sooner!
Leah William
Pure Feed transformed my horse!
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Sara Constable
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Pure Feed transformed my horse!
Sara Constable