FEED ADVICE – DISCIPLINES
Feeding Show Jumping Horses: The Ultimate Guide
Feeding show jumping horses is a precise task that requires balancing energy, muscle support, and recovery. Show jumping is a highly demanding sport that requires bursts of power, speed, and agility. Horses must have the energy to clear high fences, the strength to push off from the ground, and the stamina to perform across multiple rounds in competitions. In this guide, we will explore the best practices for feeding show jumping horses, ensuring they have the fuel they need to excel in this physically demanding discipline.
What is Show Jumping?

Show jumping is an equestrian sport where horse and rider navigate a course of fences, aiming to complete the round with as few faults as possible.

The sport requires not only precision and agility but also significant strength and power.

Horses must be able to accelerate quickly, jump high, and maintain their focus over multiple rounds.

Nutrition plays a crucial role in supporting a horse’s ability to perform at this level, providing the necessary energy, muscle strength, and recovery support.
Understanding the Nutritional Needs of Show Jumping Horses
Show jumping horses have distinct nutritional requirements due to the physical demands of the sport. Their diet must provide:


Metabolic Requirements of Show Jumping Horses
Show jumping horses have elevated metabolic needs, particularly in terms of energy for short, intense bursts of exercise. Their diet should include:
Carbohydrates: Provide quick-release energy for fast acceleration and power. Careful management of carbohydrate intake is crucial to avoid over-excitement or metabolic disorders.
Fats: Offer slow-release energy, helping to maintain stamina and calmness over multiple rounds of jumping.
Proteins: Crucial for muscle development, recovery, and repair after strenuous jumping sessions.
Key Components of a Show Jumping Horse’s Diet
Forage:
High-Quality Hay: Forage should form the foundation of the diet, providing slow-release energy and supporting digestive health. Timothy and meadow hay are excellent choices for their balance of fibre and nutrients.
Grass: the foundation of a horse’s diet, providing essential fibre for digestive health. It supplies energy, protein, and key vitamins and minerals, supporting overall well-being. However, the quality and quantity of grass vary throughout the year, so balancing the diet with additional fibre and nutrients is often necessary.
Concentrates:
Performance Feeds: Specialised performance feeds for show jumpers are designed to provide a balance of carbohydrates, fats, and proteins, supporting both energy and muscle needs.
Balancers: A balancer can help ensure that all essential vitamins, minerals, and amino acids are provided without adding unnecessary calories, particularly for horses prone to weight gain.


Key Components of a Show Jumping Horse’s Diet
Energy Sources
Carbohydrates: Grains such as oats or barley can provide the quick-release energy needed for power, but should be fed in controlled amounts to prevent over-excitability.
Fats: Linseed and rapeseed oil are excellent for providing slow-release energy, supporting stamina without causing spikes in energy levels.
Fibre: High-fibre feeds like unmolassed sugarbeet offer slow-release energy and are easy on the digestive system, helping to maintain even energy levels during competitions.
Protein Sources:
Grass Pellets & Grass Chaff – Provide highly digestible protein to support muscle maintenance and overall condition.
Unmolassed Sugar Beet – Primarily a fibre source but contains some protein to contribute to overall dietary intake.
Rapeseed Oil – A valuable plant-based protein source that supports muscle tone and strength.
Linseed: Offers a balance of protein and omega-3 fatty acids, supporting muscle health and promoting a healthy coat.
Key Components of a Show Jumping Horse’s Diet
Supplements:
Joint Support: Glucosamine, chondroitin, and MSM are key supplements for supporting joint health, helping to protect against the wear and tear that comes from repeated jumping.
Electrolytes: Especially important during competition season, electrolytes help replenish salts lost through sweat, maintaining hydration and preventing muscle cramps. If you’re looking at improving your horse’s recovery even faster, check out Pure Refuel – aiding electrolyte, muscle and hydration recovery.
Digestive Aids: Probiotics and prebiotics can help maintain gut health, which is particularly important when travelling to shows and during periods of stress.
Hydration:
Fresh, clean water should be available at all times. Hydration is especially important before and after jumping rounds, particularly during warm weather or intense competition days.


Feeding Tips for Show Jumping Horses
Energy Management: Provide a balance of quick-release carbohydrates for power and slow-release energy from fats and fibre to maintain stamina without causing excess excitability.
Consistency is Key: Feed your horse at the same times each day to maintain a consistent digestive routine, helping to reduce stress and maintain overall health.
Monitor Body Condition: Regularly assess your horse’s body condition score (BCS) and adjust their diet accordingly to ensure they remain in optimal shape for competition.
Recovery Nutrition: After intense jumping sessions, ensure your horse receives adequate protein and carbohydrates to aid in muscle recovery and replenish energy stores.
Tailoring the Diet to Different Stages of Show Jumping
The demands of show jumping can vary between training and competition days, and the diet should be tailored to reflect these changes:
Before Competitions: Focus on providing a diet rich in quick-release energy to support the bursts of power needed for jumping. Ensure hydration levels are maintained, and offer light meals before competitions to avoid digestive upsets.
During Competitions: Offer small amounts of easily digestible feeds, such as soaked hay or high-fibre feeds, between rounds to maintain energy levels and encourage hydration. Electrolyte supplementation is important to prevent imbalances.
After Competitions: Prioritise recovery by offering feeds that are rich in protein and moderate in carbohydrates to aid muscle repair and restore energy reserves. Continue to provide fresh water and electrolytes to support rehydration.

Conclusion
Feeding a show jumping horse requires a careful balance of energy, muscle support, and recovery. A diet that includes high-quality forage, balanced concentrates, and targeted supplements will help ensure your horse performs at their best, both in training and competition. Tailoring the diet to the specific needs of each horse, as well as the demands of the sport, will provide the energy and support necessary for success.
Hear from Brand Ambassador– Amy Inglis’s Approach to Showjumping Nutrition
Amy Inglis is an international showjumper, competing at the highest level up to 5* with her team of horses, which includes both her own and those of her owners. Amy’s dedication to excellence in the ring is fueled by the Pure Feed range!
At Amy’s yard, the horses are fed a tailored diet based on their energy needs and stage of development. For her seasoned competitors, Amy uses Pure Working to provide the balanced nutrition and energy required for high-performance demands. Her younger horses and those needing extra condition are fed Pure Condition Mix, ensuring they maintain muscle and strength as they grow and develop. For the yard’s youngstock and broodmares, Pure Stud is the feed of choice, supplying the essential nutrients for healthy growth and development. ome of Amy’s horses are naturally fiery, requiring a feed that delivers energy without causing them to become overly excitable. This is where Pure Feed’s low-sugar, low-starch approach is perfect, offering controlled energy to enhance performance without making the horses too fizzy.
Amy’s thoughtful approach to feeding, using a combination of Pure Feed products, helps her horses thrive, whether they are competing internationally or developing at home. It’s this balance that supports their success in the demanding world of showjumping.

What we recommend for Show Jumping Horses
Made in the UK
We are proud to say that all of our feeds are produced here in the UK
FREE Shipping
We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
We use high-quality ingredients and no unnecessary additives.
FAQs
Thousands of people love our feeds
Is your horse struggling with hay?
Forage should be the foundation of every diet, but sometimes hay alone isn’t enough. That’s where a hay replacer like Pure Meadow Mash comes in.
Signs your horse may need a hay replacer:
➡️ Difficulty chewing or quidding
➡️ Losing weight despite hay access
➡️ Refusing or eating hay very slowly
➡️ Poor hay quality or availability
➡️ Laminitis or metabolic concerns
A hay replacer isn’t just a “last resort”, it’s a proactive way to ensure your horse meets their fibre needs when chewing ability, forage quality, or medical considerations make traditional hay less suitable.
💡 Meadow Mash provides soft, easy-to-chew fibre, supports digestion, boosts hydration, and is gentle on sensitive horses.
📍 Want to try it? Use our interactive stockist map on our website to find Meadow Mash near you!
#thepurefeedcompany #purefeed #meadowmash #equinenutrition #forage

Is your horse struggling with hay?
Forage should be the foundation of every diet, but sometimes hay alone isn’t enough. That’s where a hay replacer like Pure Meadow Mash comes in.
Signs your horse may need a hay replacer:
➡️ Difficulty chewing or quidding
➡️ Losing weight despite hay access
➡️ Refusing or eating hay very slowly
➡️ Poor hay quality or availability
➡️ Laminitis or metabolic concerns
A hay replacer isn’t just a “last resort”, it’s a proactive way to ensure your horse meets their fibre needs when chewing ability, forage quality, or medical considerations make traditional hay less suitable.
💡 Meadow Mash provides soft, easy-to-chew fibre, supports digestion, boosts hydration, and is gentle on sensitive horses.
📍 Want to try it? Use our interactive stockist map on our website to find Meadow Mash near you!
#thepurefeedcompany #purefeed #meadowmash #equinenutrition #forage
Meet Ellis also known as @equiellis 👋
Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.
Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

Meet Ellis also known as @equiellis 👋
Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.
Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
"We love Pure Feed, the only feed keeping Lenny`s gut happy, it has been a life changer"
We absolutely love hearing feedback like this! 🙌
A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!
Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.
👉 Tap the link in our bio to request yours today!
Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬
#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition

"We love Pure Feed, the only feed keeping Lenny`s gut happy, it has been a life changer"
We absolutely love hearing feedback like this! 🙌
A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!
Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.
👉 Tap the link in our bio to request yours today!
Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬
#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition
At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.
Why?
🔬 Because soya isn`t for every horse. While it`s a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.
💡We`ve reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya
🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.
From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.
✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.
Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!
#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree

At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.
Why?
🔬 Because soya isn`t for every horse. While it`s a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.
💡We`ve reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya
🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.
From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.
✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.
Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!
#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree
You asked "How do I restrict my horse’s grazing?" and we`re here to help! 🌱
When grass sugars spike: during a heatwave, cold snap, flush of new growth, or if your horse could live on fresh air, restricting grazing is essential for those prone to laminitis, EMS, Cushing’s, or weight gain.
But here’s the catch… it’s not just about less time in the field ⏳. To do it right, you need to understand both grass physiology and equine digestion.
Here’s what the science says:
1️⃣ Strip grazing / track systems - Manage area, not just time. Horses can eat up to 50% of daily intake in just 3 - 4 hours of open grazing!
2️⃣ Time-restricted grazing (with caution) - Night turnout can lower sugar intake, but weather, temperature & grass type matter.
3️⃣ Grazing muzzles - Can cut intake by 75 - 85% when used correctly.
4️⃣ Low-NSC forage - Use soaked hay with a known profile, and don’t forget the nutrients.
💡 Why it matters: Less grass = less protein, copper, zinc, selenium, vitamin E, and more. Without replacing these, you risk:
➡️ Poor hoof growth
➡️ Dull coat
➡️ Muscle loss
➡️ Low mood or energy
✅ That’s where a balancer comes in - filling those micronutrient gaps without adding sugar or unnecessary calories. At Pure Feed, all our complete feeds and standalone balancer options are designed with this in mind: low-NSC, cereal-free, and high in bioavailable vitamins, minerals and amino acids.
Want to know exactly what your horse needs? Get your FREE personalised diet plan today, link in bio 🙌
#purefeed #equinenutrition #thepurefeedcompany #allyoufeedislove #EMS #laminitis #restrictedgrazing #horsehealth #feedinghorses

You asked "How do I restrict my horse’s grazing?" and we`re here to help! 🌱
When grass sugars spike: during a heatwave, cold snap, flush of new growth, or if your horse could live on fresh air, restricting grazing is essential for those prone to laminitis, EMS, Cushing’s, or weight gain.
But here’s the catch… it’s not just about less time in the field ⏳. To do it right, you need to understand both grass physiology and equine digestion.
Here’s what the science says:
1️⃣ Strip grazing / track systems - Manage area, not just time. Horses can eat up to 50% of daily intake in just 3 - 4 hours of open grazing!
2️⃣ Time-restricted grazing (with caution) - Night turnout can lower sugar intake, but weather, temperature & grass type matter.
3️⃣ Grazing muzzles - Can cut intake by 75 - 85% when used correctly.
4️⃣ Low-NSC forage - Use soaked hay with a known profile, and don’t forget the nutrients.
💡 Why it matters: Less grass = less protein, copper, zinc, selenium, vitamin E, and more. Without replacing these, you risk:
➡️ Poor hoof growth
➡️ Dull coat
➡️ Muscle loss
➡️ Low mood or energy
✅ That’s where a balancer comes in - filling those micronutrient gaps without adding sugar or unnecessary calories. At Pure Feed, all our complete feeds and standalone balancer options are designed with this in mind: low-NSC, cereal-free, and high in bioavailable vitamins, minerals and amino acids.
Want to know exactly what your horse needs? Get your FREE personalised diet plan today, link in bio 🙌
#purefeed #equinenutrition #thepurefeedcompany #allyoufeedislove #EMS #laminitis #restrictedgrazing #horsehealth #feedinghorses
A big shout out to our 70cm competitors from @horse_event5 Broadway ODE 🎉
🥇Gabi Wilton-Baker & NPS MIA
🥈 Kathy Emery & Rocky
🥉 Sue Clothier & Patch
A huge thank you to all of the volunteers who made the weekend possible and we can’t wait to see you all at the next 🙌
Liked the ReFuel sample and want to know more? Head on over to our website 🍒 or ask us a question in the comments ⤵️
#thepurefeedcompany #purefeed #refuel #horseevents

A big shout out to our 70cm competitors from @horse_event5 Broadway ODE 🎉
🥇Gabi Wilton-Baker & NPS MIA
🥈 Kathy Emery & Rocky
🥉 Sue Clothier & Patch
A huge thank you to all of the volunteers who made the weekend possible and we can’t wait to see you all at the next 🙌
Liked the ReFuel sample and want to know more? Head on over to our website 🍒 or ask us a question in the comments ⤵️
#thepurefeedcompany #purefeed #refuel #horseevents
"My horse lives out 24/7, they`re a good doer, why would I bother feeding a balancer?"
It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷
Not quite.
While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.
UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.
✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forage
All in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.
📍Find your local stockist through the interactive map on our website. It`s simple, type in your postcode and our map will do the rest!
#thepurefeedcompany #purefeed #purebalance #allyoufeedislove

"My horse lives out 24/7, they`re a good doer, why would I bother feeding a balancer?"
It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷
Not quite.
While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.
UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.
✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forage
All in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.
📍Find your local stockist through the interactive map on our website. It`s simple, type in your postcode and our map will do the rest!
#thepurefeedcompany #purefeed #purebalance #allyoufeedislove
☀️ August Bank Holiday Weekend Update ☀️
The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.
If it’s something urgent, please email info@purefeed.com 📧
Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦
That`s all from us and we hope you have a lovely bank holiday!
Let us know in the comments what you are doing with your horse on Monday ⬇️
#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday

☀️ August Bank Holiday Weekend Update ☀️
The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.
If it’s something urgent, please email info@purefeed.com 📧
Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦
That`s all from us and we hope you have a lovely bank holiday!
Let us know in the comments what you are doing with your horse on Monday ⬇️
#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday
🌟 Exciting News! 🌟
We are thrilled to welcome Maisie Allsop to the Pure Feed family as our newest Brand Ambassador @maisiemae.eq
At just 16 years old, Maisie has already made a significant impact in the world of show jumping. She’s ridden at the London International Horse Show, HOYS and was the National 148 Champ in 2024!
Now, Maisie is about to begin her journey into seniors, the Pure Feed team are excited to support her journey and look forward to the incredible achievements ahead.
Please join us in welcoming Maisie to the team! 🩵
#thepurefeedcompany #purefeed #allyoufeedislove #brandambassador #poweredbypurefeed

🌟 Exciting News! 🌟
We are thrilled to welcome Maisie Allsop to the Pure Feed family as our newest Brand Ambassador @maisiemae.eq
At just 16 years old, Maisie has already made a significant impact in the world of show jumping. She’s ridden at the London International Horse Show, HOYS and was the National 148 Champ in 2024!
Now, Maisie is about to begin her journey into seniors, the Pure Feed team are excited to support her journey and look forward to the incredible achievements ahead.
Please join us in welcoming Maisie to the team! 🩵
#thepurefeedcompany #purefeed #allyoufeedislove #brandambassador #poweredbypurefeed
#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️
Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵
To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents
Don’t panic, there’s still time to enter.
Good luck! 🍀

#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️
Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵
To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents
Don’t panic, there’s still time to enter.
Good luck! 🍀
🌱 Why do nutrient levels in grass change?
It’s not just about what you see, it’s what’s inside that counts!
Factors like sunlight, temperature, rainfall, and time of day all affect the sugar, protein, and fibre content in your field. That means your horse’s intake can vary hugely depending on the season or even the weather that week.
🐴 Spring and autumn = higher sugars
☀️ Summer = slower growth, lower fibre
🌧️ Wet conditions = faster growth, but diluted nutrients
Understanding these changes helps you balance your horse’s diet more accurately 💪
That’s why feeding a balancer is key, it tops up essential vitamins, minerals, and amino acids your horse might be missing. Our premium balancer is included in every mix, so your horse gets everything they need in one simple feed.
Not sure what’s right for your horse? Get a FREE personalised diet plan from our expert team of nutritionist via the link in bio 📲
#thepurefeedcompany #purefeed #equinenutrition
Have you noticed your grass affecting your horse`s energy or weight?👇

🌱 Why do nutrient levels in grass change?
It’s not just about what you see, it’s what’s inside that counts!
Factors like sunlight, temperature, rainfall, and time of day all affect the sugar, protein, and fibre content in your field. That means your horse’s intake can vary hugely depending on the season or even the weather that week.
🐴 Spring and autumn = higher sugars
☀️ Summer = slower growth, lower fibre
🌧️ Wet conditions = faster growth, but diluted nutrients
Understanding these changes helps you balance your horse’s diet more accurately 💪
That’s why feeding a balancer is key, it tops up essential vitamins, minerals, and amino acids your horse might be missing. Our premium balancer is included in every mix, so your horse gets everything they need in one simple feed.
Not sure what’s right for your horse? Get a FREE personalised diet plan from our expert team of nutritionist via the link in bio 📲
#thepurefeedcompany #purefeed #equinenutrition
Have you noticed your grass affecting your horse`s energy or weight?👇
The team are having a great time in the sun at @horse_event5 Broadway ODE ☀️
Ruth and Liv are on hand to provide feed advice, answer any questions you may have and to give out complimentary samples of ReFuel, our recovery and rehydration mash 🍒
You can find them next to the showjumping 📍
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #horseevents

The team are having a great time in the sun at @horse_event5 Broadway ODE ☀️
Ruth and Liv are on hand to provide feed advice, answer any questions you may have and to give out complimentary samples of ReFuel, our recovery and rehydration mash 🍒
You can find them next to the showjumping 📍
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #horseevents
Struggling with weight gain, poor condition, or fussy eating? 🤔
Stop wasting time (and money) guessing what your horse needs. Fill out our FREE diet plan form and get a tailored feeding plan from our expert nutritionists - so you can see real results, faster.
Click the link in our bio or head on over to the Pure Feed website 💻
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
🎥 - @blossett_pr @lily.equestrian

Struggling with weight gain, poor condition, or fussy eating? 🤔
Stop wasting time (and money) guessing what your horse needs. Fill out our FREE diet plan form and get a tailored feeding plan from our expert nutritionists - so you can see real results, faster.
Click the link in our bio or head on over to the Pure Feed website 💻
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
🎥 - @blossett_pr @lily.equestrian
🌱 Looks can be deceiving…
During UK heatwaves, your horse’s grazing might look green and healthy, but at the cellular level, it’s a very different story and it could be putting their health at risk.
☀️ What happens in a heatwave?
- Grass stops growing, so sugars (NSCs) build up, especially in the afternoon.
- This can push sugar + starch levels well above 15%, increasing laminitis risk.
- Meanwhile, essential nutrients drop.
🔍 The hidden problem:
- Minerals: Magnesium, zinc, copper & selenium decline.
- Vitamin E & Omega-3s: Sensitive to heat stress, especially in horses in work or with metabolic issues.
- Protein: Quality falls, affecting topline, repair & hooves.
- Fibre: Less digestible, so energy extraction drops.
💡 Why it matters:
Your horse may be over-consuming sugars while missing vital nutrients, leading to:
❌ Hoof & coat issues
❌ Poor muscle tone
❌ Behaviour changes
❌ Higher laminitis risk
✅ Pure Balance provides the missing link. A concentrated source of vitamins, minerals, amino acids, and digestive support with no added sugar or starch. It’s also included in every mix in the Pure Feed range, so you can be confident your horse’s diet is always balanced, no matter the grass quality. Whether your horse is on full turnout or restricted grazing, adding a balancer is essential in periods of forage imbalance, like heatwaves, drought, or spring flushes.
📋 Want to know exactly what your horse needs right now? Fill in our free diet plan form and get personalised advice from our expert nutritionists (link in bio)
#purefeed #equinenutrition #thepurefeedcompany

🌱 Looks can be deceiving…
During UK heatwaves, your horse’s grazing might look green and healthy, but at the cellular level, it’s a very different story and it could be putting their health at risk.
☀️ What happens in a heatwave?
- Grass stops growing, so sugars (NSCs) build up, especially in the afternoon.
- This can push sugar + starch levels well above 15%, increasing laminitis risk.
- Meanwhile, essential nutrients drop.
🔍 The hidden problem:
- Minerals: Magnesium, zinc, copper & selenium decline.
- Vitamin E & Omega-3s: Sensitive to heat stress, especially in horses in work or with metabolic issues.
- Protein: Quality falls, affecting topline, repair & hooves.
- Fibre: Less digestible, so energy extraction drops.
💡 Why it matters:
Your horse may be over-consuming sugars while missing vital nutrients, leading to:
❌ Hoof & coat issues
❌ Poor muscle tone
❌ Behaviour changes
❌ Higher laminitis risk
✅ Pure Balance provides the missing link. A concentrated source of vitamins, minerals, amino acids, and digestive support with no added sugar or starch. It’s also included in every mix in the Pure Feed range, so you can be confident your horse’s diet is always balanced, no matter the grass quality. Whether your horse is on full turnout or restricted grazing, adding a balancer is essential in periods of forage imbalance, like heatwaves, drought, or spring flushes.
📋 Want to know exactly what your horse needs right now? Fill in our free diet plan form and get personalised advice from our expert nutritionists (link in bio)
#purefeed #equinenutrition #thepurefeedcompany
We were delighted to catch up with @equiellis at the National Pony Society Summer Championships with her boys, Nico & Dandy 🩵
ReFuel is the perfect choice for native ponies as it is low in sugar and starch, making it suitable for horses and ponies with metabolic conditions such as EMS, laminitis, PPID & equine gastric ulcer syndrome.
For more information have a look at our website! 💻
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

We were delighted to catch up with @equiellis at the National Pony Society Summer Championships with her boys, Nico & Dandy 🩵
ReFuel is the perfect choice for native ponies as it is low in sugar and starch, making it suitable for horses and ponies with metabolic conditions such as EMS, laminitis, PPID & equine gastric ulcer syndrome.
For more information have a look at our website! 💻
#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
It was great to see Pure Feed Brand Ambassador @joelsebhart out at @rectoryfarmarena for the 1.20 class 🩵
Sahara is fed on Pure Performance and linseed. Joel also uses ReFuel for after strenuous training or after a round 💪
The Pure Feed range accommodates all horses from those out of work or retired, to those competing at a high level. To find the right feed for your horse based on their needs, fill out a FREE personalised diet plan today. Comment “DIET PLAN” for more information ⭐️
#poweredbypurefeed #purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

It was great to see Pure Feed Brand Ambassador @joelsebhart out at @rectoryfarmarena for the 1.20 class 🩵
Sahara is fed on Pure Performance and linseed. Joel also uses ReFuel for after strenuous training or after a round 💪
The Pure Feed range accommodates all horses from those out of work or retired, to those competing at a high level. To find the right feed for your horse based on their needs, fill out a FREE personalised diet plan today. Comment “DIET PLAN” for more information ⭐️
#poweredbypurefeed #purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
Is your grass looking poor right now? You`re not the only one 🌾
With many fields overgrazed, stressed from the heat or just lacking quality, your horse might be missing more than you think.
💡 Pure Balance fills those invisible gaps.
It’s a small daily dose of powerful nutrition - no extra calories, no fizz.
Packed with:
✔️ Essential minerals
✔️ Amino acids for muscle & hooves
✔️ Natural vitamin E
✔️ Gut support & B vitamins
✔️ Grass, linseed & unmolassed beet base (no cereals or molasses)
Low sugar. Low starch. Low calories.
Perfect for good doers, laminitics, EMS, Cushing’s & more.
Think of it as your nutritional insurance policy. It gives you peace of mind that your horse’s needs are met, even if the grass is stressed, the hay is coarse, or turnout is limited.
To find your nearest stockist you can head on over to our website or click the link in our bio to look at our interactive stockist map 📍
#thepurefeedcompany #purefeed #equinenutrition #purebalance

Is your grass looking poor right now? You`re not the only one 🌾
With many fields overgrazed, stressed from the heat or just lacking quality, your horse might be missing more than you think.
💡 Pure Balance fills those invisible gaps.
It’s a small daily dose of powerful nutrition - no extra calories, no fizz.
Packed with:
✔️ Essential minerals
✔️ Amino acids for muscle & hooves
✔️ Natural vitamin E
✔️ Gut support & B vitamins
✔️ Grass, linseed & unmolassed beet base (no cereals or molasses)
Low sugar. Low starch. Low calories.
Perfect for good doers, laminitics, EMS, Cushing’s & more.
Think of it as your nutritional insurance policy. It gives you peace of mind that your horse’s needs are met, even if the grass is stressed, the hay is coarse, or turnout is limited.
To find your nearest stockist you can head on over to our website or click the link in our bio to look at our interactive stockist map 📍
#thepurefeedcompany #purefeed #equinenutrition #purebalance
We’re pleased to share that The Feed Warehouse is a Pure Feed stockist! 🛒
@the_feed_warehouse
📞 01207 500 097
The Feed Warehouse has not one, not two, but three locations!
📍Durham DH7 8HU
📍 Consett DH8 7JU
📍Bishop DL14 9AZ
For more information have a look at their website www.thefeedwarehouse.co.uk 💻
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed

We’re pleased to share that The Feed Warehouse is a Pure Feed stockist! 🛒
@the_feed_warehouse
📞 01207 500 097
The Feed Warehouse has not one, not two, but three locations!
📍Durham DH7 8HU
📍 Consett DH8 7JU
📍Bishop DL14 9AZ
For more information have a look at their website www.thefeedwarehouse.co.uk 💻
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed