FEED ADVICE – HEALTH
Essential Guide to Allergies in Horses
Equine allergies are an increasingly recognised health issue that can significantly impact a horse’s quality of life. Allergies occur when the horse’s immune system reacts to normally harmless substances, known as allergens, leading to various symptoms ranging from mild itching to severe respiratory distress. Common allergens for horses include environmental factors such as dust, pollen, mould, and insects, as well as dietary components like certain grains or alfalfa. Understanding the causes, symptoms, and management strategies for equine allergies is crucial for maintaining your horse’s well-being.
Key Highlights
Equine allergies are a common health issue, affecting horses of all breeds and ages.
Diagnosis involves clincial evalutation, allergy testing and elimination diets.
Common allergens include dust, pollen, mould, insects, and certain types of feed.
The Pure Feed mixes are alfalfa, soya and mould inhibitor free providing a dietary option for horses with allergies or intolerances.
Understanding Equine Allergies
Allergies in horses are hypersensitive immune responses to substances they encounter in their environment or diet. When a horse with allergies comes into contact with an allergen, its immune system produces antibodies, triggering an inflammatory response. This reaction can manifest in different ways, depending on the type of allergen and the individual horse’s sensitivity.
Equine allergies are typically categorised into three main types:
Respiratory Allergies
Often manifested as Recurrent Airway Obstruction (RAO), respiratory allergies are frequently caused by inhalation of allergens such as dust, mould spores, and pollen. The immune response leads to bronchoconstriction, increased mucus production, and airway inflammation, presenting clinically as coughing, nasal discharge, exercise intolerance, and laboured breathing.
Skin Allergies
Also known as atopic dermatitis, skin allergies including urticaria (hives), pruritus (itching), and dermatitis, may be triggered by direct contact with allergens, insect bites (e.g., Culicoides species causing sweet itch), or ingestion of allergenic feeds. The release of histamine and other inflammatory mediators from mast cells leads to skin irritation, hair loss, and in severe cases, self-trauma due to persistent scratching or rubbing.ingestion of certain allergens. Symptoms often include itching, hair loss, hives, and skin lesions.
Food Allergies or Intolerances
Dietary allergens such as alfalfa, soy, or specific grains can trigger gastrointestinal or systemic reactions. Symptoms may include colic, diarrhoea, chronic weight loss, or skin eruptions. Alfalfa is a notable allergen in horses, causing adverse reactions in a subset of the equine population.
Causes and Risk Factors of Equine Allergies
While the precise cause of equine allergies can vary, several risk factors have been identified:
Environmental Exposure
Horses exposed to high levels of airborne allergens like dust, pollen, and mould spores are at an increased risk of developing respiratory allergies. Inadequate stable ventilation, damp conditions, and poor-quality forage storage can exacerbate these issues.
Insect Hypersensitivity
Allergies to insect bites, particularly from Culicoides midges (sweet itch), are among the most common allergic conditions in horses. Insect saliva proteins trigger a type I hypersensitivity reaction, causing intense itching and dermatitis.
Dietary Components
Horses can develop food allergies or intolerances to specific ingredients in their feed, including alfalfa, grains, and certain protein sources. These reactions can lead to gastrointestinal distress, skin conditions, and systemic inflammation.
Genetic Predisposition
Certain breeds, such as Thoroughbreds, Warmbloods, and Arabians, show a higher incidence of allergies, suggesting a genetic component. Additionally, young horses and those with a history of previous allergic episodes may be more susceptible to developing new sensitivities.
Identifying Early Signs of Equine Allergies
Early detection of equine allergies is essential for effective management. Key signs to look out for include:
Respiratory Signs: coughing, nasal discharge, dyspnoea (difficulty breathing), and exercise intolerance are indicative of respiratory allergies like RAO.
Dermatologic Signs: Recurrent urticaria, pruritus, alopecia (hair loss), and dermatitis, particularly in areas exposed to insects or allergenic contact materials.
Gastrointestinal Signs: Symptoms such as diarrhoea, colic, or unexplained weight loss suggest food allergies or intolerances.
Behavioural Changes: Altered behaviour, such as irritability, lethargy, or reluctance to work, may be secondary to discomfort caused by allergic reactions.
If any of these signs are observed, it is important to consult a veterinarian for a thorough evaluation and appropriate diagnostic testing.
Diagnosing Equine Allergies
Diagnosing equine allergies can be challenging due to the variety of symptoms and potential allergens. A comprehensive approach is often necessary, including:
Clinical Examination
A comprehensive physical examination is conducted to assess signs of allergic disease, including respiratory, dermatologic, and gastrointestinal symptoms.v
Allergy Testing
Serum testing or intradermal skin testing may be performed to identify specific allergens. These tests measure the horse’s immunoglobulin E (IgE) response to various environmental and dietary antigens.
Elimination Diets
For suspected food allergies, an elimination diet may be used to identify problematic ingredients. This involves feeding a simplified diet free of potential allergens and gradually reintroducing components to pinpoint the allergen.
Managing Equine Allergies
Effective management of equine allergies involves reducing exposure to allergens and providing supportive care:
Environmental Management: Minimise exposure to dust, mould, and pollen by maintaining good stable hygiene, using dust-free bedding, and providing adequate ventilation. For horses with insect allergies, consider stabling them during peak insect activity and using fly sheets, masks, and insect repellents.
Dietary Adjustments: Feeding an allergen-free diet is crucial for horses with food allergies. The Pure Feed range offers alfalfa-free formulations that reduce the risk of allergic reactions while providing balanced nutrition.
Medical Treatment: Anti-inflammatory medications, such as corticosteroids or antihistamines, may be prescribed to alleviate symptoms. In severe cases, immunotherapy (allergy shots) may be recommended to desensitise the horse to specific allergens.
Regular Monitoring and Supportive Care: Ongoing monitoring of the horse’s condition is essential to manage allergies effectively. Regular veterinary check-ups, along with close observation of symptoms, can help adjust management strategies as needed.
Preventing Equine Allergies
While some allergies may not be entirely preventable, several strategies can help reduce the risk:
Maintain a Clean Environment: Regularly clean and ventilate stables, minimise dust, and use low-dust bedding materials.
Use Fly Control Measures: Implement comprehensive fly control strategies to reduce exposure to biting insects.
Choose Alfalfa-Free Feeds: Select feeds that do not contain common allergens like alfalfa. The Pure Feed range offers a variety of alfalfa-free options to support horses with dietary sensitivities.
Conduct Allergy Testing: Early allergy testing can identify specific triggers and allow for prompt management.
Conclusion
Equine allergies are a multifaceted condition that requires careful management to ensure the well-being of affected horses. By understanding the causes, recognising early signs, and implementing effective management strategies, horse owners can help minimise the impact of allergies on their horses.
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FAQs
Thousands of people love our feeds
Horses don’t work at the same intensity every day, so why should their feed stay the same?
Every feed in the Pure Feed range is built on the same carefully selected ingredient base.
The difference? Energy and calorie level.
That means you can move up or down the range as workload changes, without changing ingredients, upsetting digestion, or starting again.
✔️ Same ingredients
✔️ Same micronutrition
✔️ Different levels to suit the day
From rest days to competition days, it’s one feed system that adapts to your horse’s week.
💡 Tap our bio for a personalised diet plan today!
Horses don’t work at the same intensity every day, so why should their feed stay the same?
Every feed in the Pure Feed range is built on the same carefully selected ingredient base.
The difference? Energy and calorie level.
That means you can move up or down the range as workload changes, without changing ingredients, upsetting digestion, or starting again.
✔️ Same ingredients
✔️ Same micronutrition
✔️ Different levels to suit the day
From rest days to competition days, it’s one feed system that adapts to your horse’s week.
💡 Tap our bio for a personalised diet plan today!
Some horses react when the girth is tightened, and it’s not just “being tricky.” The reason often comes down to stomach discomfort.
Horses produce stomach acid constantly, even when they’re not eating. Unlike humans, their stomachs aren’t designed to be empty for long periods. When a horse’s stomach is empty, or its gut is upset, the acid can irritate the stomach lining.
Tightening the girth puts pressure on the lower ribcage and stomach area, which can trigger discomfort or pain, causing the horse to squirm, nip at the girth, or resist being tacked up.
Supporting your horse with a fibre-rich diet, consistent feeding schedule, and careful tack fitting can help reduce this type of sensitivity, making tacking up a calmer, more comfortable experience.
💡 Have you noticed a difference when switching to Pure Feed? Let us know!
Some horses react when the girth is tightened, and it’s not just “being tricky.” The reason often comes down to stomach discomfort.
Horses produce stomach acid constantly, even when they’re not eating. Unlike humans, their stomachs aren’t designed to be empty for long periods. When a horse’s stomach is empty, or its gut is upset, the acid can irritate the stomach lining.
Tightening the girth puts pressure on the lower ribcage and stomach area, which can trigger discomfort or pain, causing the horse to squirm, nip at the girth, or resist being tacked up.
Supporting your horse with a fibre-rich diet, consistent feeding schedule, and careful tack fitting can help reduce this type of sensitivity, making tacking up a calmer, more comfortable experience.
💡 Have you noticed a difference when switching to Pure Feed? Let us know!
At Pure Feed, almost our entire complete feed range is cereal-free; from Pure Balance to Pure Condition Mix, giving you a low-starch, gut-friendly option✨
Only our Pure Performance contains cereals, as it`s designed for horses in heavy work who need extra energy.
Why does this matter? Because high-sugar, high-starch feeds can cause a whole host of problems:
🔥 Spikes in stomach acid → gut irritation
⚡ Fizzy, unpredictable behaviour
⚖ Weight gain or uneven condition
💥 Energy crashes mid-work
👉 Not sure where to start? Let our Pure Feed diet plan help you find the best feed for your horse’s gut
At Pure Feed, almost our entire complete feed range is cereal-free; from Pure Balance to Pure Condition Mix, giving you a low-starch, gut-friendly option✨
Only our Pure Performance contains cereals, as it`s designed for horses in heavy work who need extra energy.
Why does this matter? Because high-sugar, high-starch feeds can cause a whole host of problems:
🔥 Spikes in stomach acid → gut irritation
⚡ Fizzy, unpredictable behaviour
⚖ Weight gain or uneven condition
💥 Energy crashes mid-work
👉 Not sure where to start? Let our Pure Feed diet plan help you find the best feed for your horse’s gut
Riboflavin (B2) is your horse’s energy converter 👉 turning carbs, fats, and protein into fuel for work, growth, and recovery. It also supports:
• Skin, coat & hooves
• Tissue repair & cellular growth
• Antioxidant protection
Even if your horse looks fine, stress, work, travel, or seasonal changes can increase B2 requirements.
✅ The simple solution: Pure Feed complete feeds, formulated to deliver consistent B2 and other essential nutrients every day.
Take the guesswork out of feeding 👉 use our Pure Feed diet plan to make sure your horse is getting exactly what it needs to thrive. 🔗 Link in bio
Riboflavin (B2) is your horse’s energy converter 👉 turning carbs, fats, and protein into fuel for work, growth, and recovery. It also supports:
• Skin, coat & hooves
• Tissue repair & cellular growth
• Antioxidant protection
Even if your horse looks fine, stress, work, travel, or seasonal changes can increase B2 requirements.
✅ The simple solution: Pure Feed complete feeds, formulated to deliver consistent B2 and other essential nutrients every day.
Take the guesswork out of feeding 👉 use our Pure Feed diet plan to make sure your horse is getting exactly what it needs to thrive. 🔗 Link in bio
What do they say - never work with animals 🫣
It`s our fault, really, for making Refuel so delicious that Aimee`s stunning horse Joey couldn`t resist trying to steal a bite 🍒 😂
What do they say - never work with animals 🫣
It`s our fault, really, for making Refuel so delicious that Aimee`s stunning horse Joey couldn`t resist trying to steal a bite 🍒 😂
Good nutrition is about the details. 🐎
That’s why all of our complete feeds contain biotin as part of their carefully balanced formulation.
Pure Feed complete feeds are designed to provide horses with the vitamins, minerals and nutrients they need in one balanced ration, making feeding simple while supporting overall wellbeing.
Whether you’re feeding a good doer, a performance horse or a veteran, you can be confident they’re getting complete, balanced nutrition in every bag.
💬 Hands up if you love a feed that keeps things simple at feeding time.
Good nutrition is about the details. 🐎
That’s why all of our complete feeds contain biotin as part of their carefully balanced formulation.
Pure Feed complete feeds are designed to provide horses with the vitamins, minerals and nutrients they need in one balanced ration, making feeding simple while supporting overall wellbeing.
Whether you’re feeding a good doer, a performance horse or a veteran, you can be confident they’re getting complete, balanced nutrition in every bag.
💬 Hands up if you love a feed that keeps things simple at feeding time.
Do you feed before riding? 🥕
Even a small amount of Pure Feed forms a light layer of fibre in your horse’s stomach. The chaff encourages chewing, which produces saliva 👉 a natural buffer against stomach acid. This “fibre mat” helps shield the sensitive upper stomach lining from acid splash during exercise.
Just a small feed 30–60 minutes before your ride can make your horse more comfortable, focused, and ready to perform 🐴✨
Do you feed before riding? 🥕
Even a small amount of Pure Feed forms a light layer of fibre in your horse’s stomach. The chaff encourages chewing, which produces saliva 👉 a natural buffer against stomach acid. This “fibre mat” helps shield the sensitive upper stomach lining from acid splash during exercise.
Just a small feed 30–60 minutes before your ride can make your horse more comfortable, focused, and ready to perform 🐴✨
Do you have a good doer who gains weight just by looking at food, but could do with a little extra oomph in the saddle? 🐎✨
We might have the perfect solution! Combine two of our feeds:
Pure Balance – our low-calorie, high-spec balancer, fed at the full recommended serving.
Pure Performance – add just half a scoop when you ride or whenever extra energy is needed.
The result? Fast-release energy from Pure Performance to get your horse moving, without tipping the calorie balance, plus all the vitamins, minerals and extra goodness from Pure Balance to keep them feeling great inside and out!
🙌 Hands up who else has a good doer that gains weight just by looking at food?
Do you have a good doer who gains weight just by looking at food, but could do with a little extra oomph in the saddle? 🐎✨
We might have the perfect solution! Combine two of our feeds:
Pure Balance – our low-calorie, high-spec balancer, fed at the full recommended serving.
Pure Performance – add just half a scoop when you ride or whenever extra energy is needed.
The result? Fast-release energy from Pure Performance to get your horse moving, without tipping the calorie balance, plus all the vitamins, minerals and extra goodness from Pure Balance to keep them feeling great inside and out!
🙌 Hands up who else has a good doer that gains weight just by looking at food?
⚡ Does your horse need slow-release or fast-release energy? 🐎
Not all energy in horse feed behaves the same way, and it can make a big difference to how your horse feels and performs.
Feeds high in starch and sugar can provide quick-release energy. For some horses, that can mean extra sparkle you weren’t quite asking for.
Energy from fibre and oil, on the other hand, is released more slowly. That means steady stamina, better focus and controlled energy, ideal for horses in work without the unwanted fizz.
At Pure Feed, our complete feeds are built around fibre-based, slow-release energy, so you can fuel performance while helping keep your horse balanced and rideable.
💬 We’d love to know: Have you found certain feeds suit your horse better than others? Let us know below 👇
If you’re unsure what’s best for your horse, you can also get a free personalised recommendation using our online Diet Plan 💙
⚡ Does your horse need slow-release or fast-release energy? 🐎
Not all energy in horse feed behaves the same way, and it can make a big difference to how your horse feels and performs.
Feeds high in starch and sugar can provide quick-release energy. For some horses, that can mean extra sparkle you weren’t quite asking for.
Energy from fibre and oil, on the other hand, is released more slowly. That means steady stamina, better focus and controlled energy, ideal for horses in work without the unwanted fizz.
At Pure Feed, our complete feeds are built around fibre-based, slow-release energy, so you can fuel performance while helping keep your horse balanced and rideable.
💬 We’d love to know: Have you found certain feeds suit your horse better than others? Let us know below 👇
If you’re unsure what’s best for your horse, you can also get a free personalised recommendation using our online Diet Plan 💙
Your horse’s gut does a lot more than just “digest feed” ➡️ it’s responsible for nutrient absorption, immune support, behaviour, condition, performance… everything starts there.
The horse’s digestive system is designed for a near-constant intake of fibre, with fermentation in the hindgut supplying a significant proportion of their energy. When diets are high in starch or contain unnecessary additives, we can disrupt that delicate microbial balance and that’s when we start to see issues with condition, behaviour and consistency.
At Pure Feed, every formulation is built around supporting optimal digestive function. Our feeds are:
• Molasses free
• Cereal free (bar our Pure Performance)
• Alfalfa free
• Mould inhibitor free
Instead of relying on cereals for energy, we use highly digestible fibre sources and oil to provide slow-release energy that works in harmony with the hindgut. Each feed is fully balanced with vitamins and minerals, so you’re not layering multiple products on top.
The result? A more stable energy profile, efficient nutrient utilisation, and support for the microbiome. All from a feeding system designed to reflect how horses are meant to eat.
Every horse is different; let us build a diet plan that actually suits yours. Comment PLAN below to recieve a link to our diet plan service 🩵
Your horse’s gut does a lot more than just “digest feed” ➡️ it’s responsible for nutrient absorption, immune support, behaviour, condition, performance… everything starts there.
The horse’s digestive system is designed for a near-constant intake of fibre, with fermentation in the hindgut supplying a significant proportion of their energy. When diets are high in starch or contain unnecessary additives, we can disrupt that delicate microbial balance and that’s when we start to see issues with condition, behaviour and consistency.
At Pure Feed, every formulation is built around supporting optimal digestive function. Our feeds are:
• Molasses free
• Cereal free (bar our Pure Performance)
• Alfalfa free
• Mould inhibitor free
Instead of relying on cereals for energy, we use highly digestible fibre sources and oil to provide slow-release energy that works in harmony with the hindgut. Each feed is fully balanced with vitamins and minerals, so you’re not layering multiple products on top.
The result? A more stable energy profile, efficient nutrient utilisation, and support for the microbiome. All from a feeding system designed to reflect how horses are meant to eat.
Every horse is different; let us build a diet plan that actually suits yours. Comment PLAN below to recieve a link to our diet plan service 🩵
Not too much, not too little – just right. 🐴
Pure Working sits perfectly in our Pure Feed range as a medium-calorie, medium-level feed, ideal for horses in regular work or those on box rest who need extra support gaining weight. Balanced, gut-friendly, and designed to keep your horse in top condition without overdoing it.
Not too much, not too little – just right. 🐴
Pure Working sits perfectly in our Pure Feed range as a medium-calorie, medium-level feed, ideal for horses in regular work or those on box rest who need extra support gaining weight. Balanced, gut-friendly, and designed to keep your horse in top condition without overdoing it.
Your feed board shouldn’t look like a chemistry lab 🧪
Yet here we are: tubs, balancers, 3 chaffs, multiple supplements… and still guessing if your horse is actually getting what they need.
With Pure Feed, it’s simple:
✅ One feed
✅ One scoop
✅ Everything your horse needs — perfectly balanced, every time
Less clutter, less guesswork.
🔗 Click the link in bio for our free diet plan tool to make feeding this easy.
Your feed board shouldn’t look like a chemistry lab 🧪
Yet here we are: tubs, balancers, 3 chaffs, multiple supplements… and still guessing if your horse is actually getting what they need.
With Pure Feed, it’s simple:
✅ One feed
✅ One scoop
✅ Everything your horse needs — perfectly balanced, every time
Less clutter, less guesswork.
🔗 Click the link in bio for our free diet plan tool to make feeding this easy.
Many horse owners focus on feed labels and see “<10% sugar + starch” and assume it’s automatically safe for any horse. But the truth is, percentage values alone don’t give the full picture. What really matters is the actual grams of sugar and starch a horse consumes per meal relative to their bodyweight.
Here’s an example:
Feed A: 10% sugar + starch, fed at 500g → 50g sugar + starch
Feed B: 10% sugar + starch, fed at 2kg → 200g sugar + starch
Even though both feeds have the same percentage, Feed B delivers four times more sugar and starch in one meal. That’s a huge difference for your horse’s digestion, energy levels, and risk of conditions like laminitis or colic.
Breaking feed into smaller, more frequent meals keeps sugar and starch intake lower at any one time, supporting stable energy levels and better digestive health. Nutritionists always calculate sugar and starch per kg of bodyweight per meal, not just per day, and consider the whole diet, including forage, treats, and grazing.
💡 Try calculating your horse’s sugar + starch intake this week
Many horse owners focus on feed labels and see “<10% sugar + starch” and assume it’s automatically safe for any horse. But the truth is, percentage values alone don’t give the full picture. What really matters is the actual grams of sugar and starch a horse consumes per meal relative to their bodyweight.
Here’s an example:
Feed A: 10% sugar + starch, fed at 500g → 50g sugar + starch
Feed B: 10% sugar + starch, fed at 2kg → 200g sugar + starch
Even though both feeds have the same percentage, Feed B delivers four times more sugar and starch in one meal. That’s a huge difference for your horse’s digestion, energy levels, and risk of conditions like laminitis or colic.
Breaking feed into smaller, more frequent meals keeps sugar and starch intake lower at any one time, supporting stable energy levels and better digestive health. Nutritionists always calculate sugar and starch per kg of bodyweight per meal, not just per day, and consider the whole diet, including forage, treats, and grazing.
💡 Try calculating your horse’s sugar + starch intake this week
At Pure Feed, we believe performance starts with the right nutrition. Jam is usually fuelled by Fibre Balance, but Meg choses to switch to our Pure Performance right before a big competition to make sure Jam has the energy she needs 💪
Want to learn how Pure Feed can make a difference to your horse’s routine ? Tap the link in our bio to take our free diet plan!
At Pure Feed, we believe performance starts with the right nutrition. Jam is usually fuelled by Fibre Balance, but Meg choses to switch to our Pure Performance right before a big competition to make sure Jam has the energy she needs 💪
Want to learn how Pure Feed can make a difference to your horse’s routine ? Tap the link in our bio to take our free diet plan!
Low-calorie feeding, science-backed 🧬
Managing condition doesn’t mean compromising nutrition. Our low-calorie complete range gives targeted, balanced nutrition while keeping calories controlled:
🔹 Pure Balance – High-spec balancer pellet for muscle, topline & metabolic health
🔹 Pure Fibre Balance – Balancer + fibre chaff for gut support & slow-release fibre
🔹 Pure Easy – Higher-energy, low calorie complete feed
💻 Take the guesswork out 👉 try our Free Diet Plan & get a tailored programme for your horse:
🔗 Link in bio
Low-calorie feeding, science-backed 🧬
Managing condition doesn’t mean compromising nutrition. Our low-calorie complete range gives targeted, balanced nutrition while keeping calories controlled:
🔹 Pure Balance – High-spec balancer pellet for muscle, topline & metabolic health
🔹 Pure Fibre Balance – Balancer + fibre chaff for gut support & slow-release fibre
🔹 Pure Easy – Higher-energy, low calorie complete feed
💻 Take the guesswork out 👉 try our Free Diet Plan & get a tailored programme for your horse:
🔗 Link in bio
With the event season starting soon, many horses’ work has started increasing, but have you thought about how your feeding can limit your horse’s performance? Here’s what to watch out for:
❌ Too much cereal → spikes blood sugar, increases excitability, and stresses digestion
❌ Too little fibre → reduces chewing time, gut motility, and microbiome health
❌ Imbalanced protein / amino acids → slows muscle repair and topline growth
✅ Science-backed feeding fixes:
• Balanced calories for energy without fizz
• Fibre to support gut health and slow-release energy
• Correct amino acids for muscle repair and strength
With the event season starting soon, many horses’ work has started increasing, but have you thought about how your feeding can limit your horse’s performance? Here’s what to watch out for:
❌ Too much cereal → spikes blood sugar, increases excitability, and stresses digestion
❌ Too little fibre → reduces chewing time, gut motility, and microbiome health
❌ Imbalanced protein / amino acids → slows muscle repair and topline growth
✅ Science-backed feeding fixes:
• Balanced calories for energy without fizz
• Fibre to support gut health and slow-release energy
• Correct amino acids for muscle repair and strength
We’re increasingly choosing less processed food for ourselves because we understand how additives can impact our digestive system and overall well-being. The same principle applies to our horses.
That’s why Pure Feed is mould inhibitor free.
Instead of relying on chemical preservatives, we prioritise ingredient quality, controlled storage, and specially produced porous bags to maintain freshness and nutritional integrity. This helps support the hindgut environment and avoids unnecessary exposure to additives that can disrupt the delicate balance of the equine microbiome.
👉 Switch to evidence-led feeding; discover the Pure Feed range now
We’re increasingly choosing less processed food for ourselves because we understand how additives can impact our digestive system and overall well-being. The same principle applies to our horses.
That’s why Pure Feed is mould inhibitor free.
Instead of relying on chemical preservatives, we prioritise ingredient quality, controlled storage, and specially produced porous bags to maintain freshness and nutritional integrity. This helps support the hindgut environment and avoids unnecessary exposure to additives that can disrupt the delicate balance of the equine microbiome.
👉 Switch to evidence-led feeding; discover the Pure Feed range now
Feeding your horse doesn’t have to be so confusing💡
A complete feed gives your horse everything they need in one scoop: gut-friendly fibre, energy, protein, vitamins & minerals, without the stress of juggling multiple buckets.
We have a complete feed for every horse:
✔ Good doers
✔ Poor doers
✔ Leisure or competition horses
✔ Sensitive or digestive-prone types
💬 Got a friend who overcomplicates feeding? Tag them!
Feeding your horse doesn’t have to be so confusing💡
A complete feed gives your horse everything they need in one scoop: gut-friendly fibre, energy, protein, vitamins & minerals, without the stress of juggling multiple buckets.
We have a complete feed for every horse:
✔ Good doers
✔ Poor doers
✔ Leisure or competition horses
✔ Sensitive or digestive-prone types
💬 Got a friend who overcomplicates feeding? Tag them!
What people say about Pure Feed
