FEED ADVICE – HEALTH
Essential Guide to Allergies in Horses
Equine allergies are an increasingly recognised health issue that can significantly impact a horse’s quality of life. Allergies occur when the horse’s immune system reacts to normally harmless substances, known as allergens, leading to various symptoms ranging from mild itching to severe respiratory distress. Common allergens for horses include environmental factors such as dust, pollen, mould, and insects, as well as dietary components like certain grains or alfalfa. Understanding the causes, symptoms, and management strategies for equine allergies is crucial for maintaining your horse’s well-being.
Key Highlights
Equine allergies are a common health issue, affecting horses of all breeds and ages.
Diagnosis involves clincial evalutation, allergy testing and elimination diets.
Common allergens include dust, pollen, mould, insects, and certain types of feed.
The Pure Feed mixes are alfalfa, soya and mould inhibitor free providing a dietary option for horses with allergies or intolerances.
Understanding Equine Allergies
Allergies in horses are hypersensitive immune responses to substances they encounter in their environment or diet. When a horse with allergies comes into contact with an allergen, its immune system produces antibodies, triggering an inflammatory response. This reaction can manifest in different ways, depending on the type of allergen and the individual horse’s sensitivity.
Equine allergies are typically categorised into three main types:
Respiratory Allergies
Often manifested as Recurrent Airway Obstruction (RAO), respiratory allergies are frequently caused by inhalation of allergens such as dust, mould spores, and pollen. The immune response leads to bronchoconstriction, increased mucus production, and airway inflammation, presenting clinically as coughing, nasal discharge, exercise intolerance, and laboured breathing.
Skin Allergies
Also known as atopic dermatitis, skin allergies including urticaria (hives), pruritus (itching), and dermatitis, may be triggered by direct contact with allergens, insect bites (e.g., Culicoides species causing sweet itch), or ingestion of allergenic feeds. The release of histamine and other inflammatory mediators from mast cells leads to skin irritation, hair loss, and in severe cases, self-trauma due to persistent scratching or rubbing.ingestion of certain allergens. Symptoms often include itching, hair loss, hives, and skin lesions.
Food Allergies or Intolerances
Dietary allergens such as alfalfa, soy, or specific grains can trigger gastrointestinal or systemic reactions. Symptoms may include colic, diarrhoea, chronic weight loss, or skin eruptions. Alfalfa is a notable allergen in horses, causing adverse reactions in a subset of the equine population.
Causes and Risk Factors of Equine Allergies
While the precise cause of equine allergies can vary, several risk factors have been identified:
Environmental Exposure
Horses exposed to high levels of airborne allergens like dust, pollen, and mould spores are at an increased risk of developing respiratory allergies. Inadequate stable ventilation, damp conditions, and poor-quality forage storage can exacerbate these issues.
Insect Hypersensitivity
Allergies to insect bites, particularly from Culicoides midges (sweet itch), are among the most common allergic conditions in horses. Insect saliva proteins trigger a type I hypersensitivity reaction, causing intense itching and dermatitis.
Dietary Components
Horses can develop food allergies or intolerances to specific ingredients in their feed, including alfalfa, grains, and certain protein sources. These reactions can lead to gastrointestinal distress, skin conditions, and systemic inflammation.
Genetic Predisposition
Certain breeds, such as Thoroughbreds, Warmbloods, and Arabians, show a higher incidence of allergies, suggesting a genetic component. Additionally, young horses and those with a history of previous allergic episodes may be more susceptible to developing new sensitivities.
Identifying Early Signs of Equine Allergies
Early detection of equine allergies is essential for effective management. Key signs to look out for include:
Respiratory Signs: coughing, nasal discharge, dyspnoea (difficulty breathing), and exercise intolerance are indicative of respiratory allergies like RAO.
Dermatologic Signs: Recurrent urticaria, pruritus, alopecia (hair loss), and dermatitis, particularly in areas exposed to insects or allergenic contact materials.
Gastrointestinal Signs: Symptoms such as diarrhoea, colic, or unexplained weight loss suggest food allergies or intolerances.
Behavioural Changes: Altered behaviour, such as irritability, lethargy, or reluctance to work, may be secondary to discomfort caused by allergic reactions.
If any of these signs are observed, it is important to consult a veterinarian for a thorough evaluation and appropriate diagnostic testing.
Diagnosing Equine Allergies
Diagnosing equine allergies can be challenging due to the variety of symptoms and potential allergens. A comprehensive approach is often necessary, including:
Clinical Examination
A comprehensive physical examination is conducted to assess signs of allergic disease, including respiratory, dermatologic, and gastrointestinal symptoms.v
Allergy Testing
Serum testing or intradermal skin testing may be performed to identify specific allergens. These tests measure the horse’s immunoglobulin E (IgE) response to various environmental and dietary antigens.
Elimination Diets
For suspected food allergies, an elimination diet may be used to identify problematic ingredients. This involves feeding a simplified diet free of potential allergens and gradually reintroducing components to pinpoint the allergen.
Managing Equine Allergies
Effective management of equine allergies involves reducing exposure to allergens and providing supportive care:
Environmental Management: Minimise exposure to dust, mould, and pollen by maintaining good stable hygiene, using dust-free bedding, and providing adequate ventilation. For horses with insect allergies, consider stabling them during peak insect activity and using fly sheets, masks, and insect repellents.
Dietary Adjustments: Feeding an allergen-free diet is crucial for horses with food allergies. The Pure Feed range offers alfalfa-free formulations that reduce the risk of allergic reactions while providing balanced nutrition.
Medical Treatment: Anti-inflammatory medications, such as corticosteroids or antihistamines, may be prescribed to alleviate symptoms. In severe cases, immunotherapy (allergy shots) may be recommended to desensitise the horse to specific allergens.
Regular Monitoring and Supportive Care: Ongoing monitoring of the horse’s condition is essential to manage allergies effectively. Regular veterinary check-ups, along with close observation of symptoms, can help adjust management strategies as needed.
Preventing Equine Allergies
While some allergies may not be entirely preventable, several strategies can help reduce the risk:
Maintain a Clean Environment: Regularly clean and ventilate stables, minimise dust, and use low-dust bedding materials.
Use Fly Control Measures: Implement comprehensive fly control strategies to reduce exposure to biting insects.
Choose Alfalfa-Free Feeds: Select feeds that do not contain common allergens like alfalfa. The Pure Feed range offers a variety of alfalfa-free options to support horses with dietary sensitivities.
Conduct Allergy Testing: Early allergy testing can identify specific triggers and allow for prompt management.
Conclusion
Equine allergies are a multifaceted condition that requires careful management to ensure the well-being of affected horses. By understanding the causes, recognising early signs, and implementing effective management strategies, horse owners can help minimise the impact of allergies on their horses.
Recommended products to support horses with Allergies
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The Pure Feed Team had a brilliant weekend at @horse_event5 Swalcliffe ODE and would like to say a huge well done to all the competitors, as well as the winners of the Pure Feed sections! A special shout-out to Sam Holland with Platinum Cavalier, who won the Pure Feed 90cm, and Isabella Owers with Chill, who took the Pure Feed 100cm title🏆
It was fantastic to meet so many of our current Pure Feeders and chat with lots of new faces too, answering all your feed questions and helping you find the perfect plan for your horses.
Next stop: Elmwood in May ➡️ we can’t wait to see you there! 🐎
P.S. If you picked up a ReFuel sample from us at Horse Events, don’t forget to enter our competition! 📸 Post a picture of your horse enjoying ReFuel at Horse Events, tag us, and use the hashtags #refuelwithpurefeed and #purefeedhorseevents to be in with a chance of winning a bundle worth up to £200 - including our legendary, money-can’t-buy Pure Feed saddle pad. Good luck! 🍀
#poweredbypurefeed #purefeed #thepurefeedcompany
The Pure Feed Team had a brilliant weekend at @horse_event5 Swalcliffe ODE and would like to say a huge well done to all the competitors, as well as the winners of the Pure Feed sections! A special shout-out to Sam Holland with Platinum Cavalier, who won the Pure Feed 90cm, and Isabella Owers with Chill, who took the Pure Feed 100cm title🏆
It was fantastic to meet so many of our current Pure Feeders and chat with lots of new faces too, answering all your feed questions and helping you find the perfect plan for your horses.
Next stop: Elmwood in May ➡️ we can’t wait to see you there! 🐎
P.S. If you picked up a ReFuel sample from us at Horse Events, don’t forget to enter our competition! 📸 Post a picture of your horse enjoying ReFuel at Horse Events, tag us, and use the hashtags #refuelwithpurefeed and #purefeedhorseevents to be in with a chance of winning a bundle worth up to £200 - including our legendary, money-can’t-buy Pure Feed saddle pad. Good luck! 🍀
#poweredbypurefeed #purefeed #thepurefeedcompany
Pure Feed’s Top Travelling Tips:
1️⃣ Pre-Travel Feeding
30 mins before travelling, provide a small bowl of feed - stick to familiar feeds to keep stomach acid in check. We recommend Pure Meadow Mash ....
2️⃣ Hydration is Key
Make sure your horse has access to fresh water throughout the journey.
Use Pure Refuel for hydration without upsetting the stomach!
3️⃣ Be Careful with Electrolytes
Did you know that electrolytes can irritate the stomach? We recommend feeding ReFuel to provide a soothing blend of electolytes
4️⃣ Post-Travel Feeding
🎥 - @joelsebhart & Sahara on route to Barbury Horse Trials
#poweredbypurefeed #thepurefeedcompany #purefeed #travellinghorses #
Pure Feed’s Top Travelling Tips:
1️⃣ Pre-Travel Feeding
30 mins before travelling, provide a small bowl of feed - stick to familiar feeds to keep stomach acid in check. We recommend Pure Meadow Mash ....
2️⃣ Hydration is Key
Make sure your horse has access to fresh water throughout the journey.
Use Pure Refuel for hydration without upsetting the stomach!
3️⃣ Be Careful with Electrolytes
Did you know that electrolytes can irritate the stomach? We recommend feeding ReFuel to provide a soothing blend of electolytes
4️⃣ Post-Travel Feeding
🎥 - @joelsebhart & Sahara on route to Barbury Horse Trials
#poweredbypurefeed #thepurefeedcompany #purefeed #travellinghorses #
Laminitis: What You Need to Know🚨
Laminitis is painful & serious - but understanding the causes can help prevent it! 🐴⚠️
🔸 Diet - High sugar/starch = insulin spikes & laminar damage.
🔸 Metabolic disorders - EMS & PPID increase laminitis risk.
🔸 Hard surfaces - Repetitive concussion can trigger mechanical laminitis.
🔸 Inflammation - Colic, infections, or illness can cause toxic laminitis.
🔸 Obesity - Excess fat = higher insulin resistance.
💡 How to Reduce the Risk
✔️ Low-starch, high-fibre diet (all Pure Feeds are low in sugar and starch ✅)
✔️ Limit grazing-spring & autumn grass = high sugar!
✔️ Encourage movement-even light work improves insulin sensitivity.
✔️ Keep weight in check—a low-calorie balancer like Pure Balance helps.
Comment `DIET PLAN` to be sent a link to a personalised diet plan, taking into account your horse`s needs including metabolic conditions such as laminitis 💬
#thepurefeedcompany #purefeed #laminitis
Laminitis: What You Need to Know🚨
Laminitis is painful & serious - but understanding the causes can help prevent it! 🐴⚠️
🔸 Diet - High sugar/starch = insulin spikes & laminar damage.
🔸 Metabolic disorders - EMS & PPID increase laminitis risk.
🔸 Hard surfaces - Repetitive concussion can trigger mechanical laminitis.
🔸 Inflammation - Colic, infections, or illness can cause toxic laminitis.
🔸 Obesity - Excess fat = higher insulin resistance.
💡 How to Reduce the Risk
✔️ Low-starch, high-fibre diet (all Pure Feeds are low in sugar and starch ✅)
✔️ Limit grazing-spring & autumn grass = high sugar!
✔️ Encourage movement-even light work improves insulin sensitivity.
✔️ Keep weight in check—a low-calorie balancer like Pure Balance helps.
Comment `DIET PLAN` to be sent a link to a personalised diet plan, taking into account your horse`s needs including metabolic conditions such as laminitis 💬
#thepurefeedcompany #purefeed #laminitis
Spotted at @horse_event5 👀
Meet Posie 👋
Posie is an ex race horse, who is fed on Pure condition mix. With a career change Posie now turns her hoof to a bit of everything and here she is at her first ever event, at the @swalcliffeparkequestrian @horse_event5 training ODE.
The Pure Feed team are excited to be back at Swalcliffe tomorrow & Sunday to answer any nutrition questions and provide each competitor with a complimentary recovery mash! Come by the stand, say hello and claim your ReFuel sample 🍒
See you there!
🎥 - @ruthpotterpr
🐎 - @hazelantonia.stepney
#thepurefeedcompany #purefeed #poweredbypurefeed
Spotted at @horse_event5 👀
Meet Posie 👋
Posie is an ex race horse, who is fed on Pure condition mix. With a career change Posie now turns her hoof to a bit of everything and here she is at her first ever event, at the @swalcliffeparkequestrian @horse_event5 training ODE.
The Pure Feed team are excited to be back at Swalcliffe tomorrow & Sunday to answer any nutrition questions and provide each competitor with a complimentary recovery mash! Come by the stand, say hello and claim your ReFuel sample 🍒
See you there!
🎥 - @ruthpotterpr
🐎 - @hazelantonia.stepney
#thepurefeedcompany #purefeed #poweredbypurefeed
I think we can all agree, we are obsessed with @montieventing ‘s Joey 🤩
#throwback to our content day with Pure Feed brand ambassador, Millie Juleff. With a fantastic start to the season already, we are all excited to see where Millie goes 💪
Her string of horses are all #poweredbypurefeed 🩵
#thepurefeedcompany #purefeed #eventer #eventing #showjumping
I think we can all agree, we are obsessed with @montieventing ‘s Joey 🤩
#throwback to our content day with Pure Feed brand ambassador, Millie Juleff. With a fantastic start to the season already, we are all excited to see where Millie goes 💪
Her string of horses are all #poweredbypurefeed 🩵
#thepurefeedcompany #purefeed #eventer #eventing #showjumping
A Pure Easy transformation with Isla aka @ID.Eventing 💚 Swipe for the before!
Just look at that Pure Feed shine coming through on Olive ✨
A big thank you to Isla for taking the time to get in touch and sharing this with us. If you have seen great results from feeding Pure Feed, we`d love to hear from you!
Let us know what you think of Pure Feed via DM, email or leave us a review on Trust Pilot.
#thepurefeedcompany #purefeed #purestud #equinenutrition #pureeasy
A Pure Easy transformation with Isla aka @ID.Eventing 💚 Swipe for the before!
Just look at that Pure Feed shine coming through on Olive ✨
A big thank you to Isla for taking the time to get in touch and sharing this with us. If you have seen great results from feeding Pure Feed, we`d love to hear from you!
Let us know what you think of Pure Feed via DM, email or leave us a review on Trust Pilot.
#thepurefeedcompany #purefeed #purestud #equinenutrition #pureeasy
Is Grass Safe for Laminitis-Prone Horses? 🌱
Not all grass is equal! Sugar levels (NSCs) change depending on time, season & temperature 🌡️
Gazing times explained:
☀️ Morning (before 10 AM) - Safer ✅ (NSC levels lower overnight).
🔆 Midday-Afternoon - High risk 🚨 (Sun = NSC spike!).
🌙 Evening/Night - Varies 🤔 (Cold temps = sugar accumulation).
🚨 Spring & Autumn = Peak Risk! 🚨
Fast-growing spring grass + stressed autumn pasture = laminitis danger zone.
💡 Minimise Risk
✅ Turn out early morning before NSC levels rise.
✅ Use a grazing muzzle-reduces intake without full restriction.
✅ Feed low-NSC forage (soaked hay is a great option!).
✅ Balance the diet with low-sugar, high-fibre feeds (like Pure Feed!)
Need more help? Stress not! We are on hand to help, get in touch
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #laminitis
Is Grass Safe for Laminitis-Prone Horses? 🌱
Not all grass is equal! Sugar levels (NSCs) change depending on time, season & temperature 🌡️
Gazing times explained:
☀️ Morning (before 10 AM) - Safer ✅ (NSC levels lower overnight).
🔆 Midday-Afternoon - High risk 🚨 (Sun = NSC spike!).
🌙 Evening/Night - Varies 🤔 (Cold temps = sugar accumulation).
🚨 Spring & Autumn = Peak Risk! 🚨
Fast-growing spring grass + stressed autumn pasture = laminitis danger zone.
💡 Minimise Risk
✅ Turn out early morning before NSC levels rise.
✅ Use a grazing muzzle-reduces intake without full restriction.
✅ Feed low-NSC forage (soaked hay is a great option!).
✅ Balance the diet with low-sugar, high-fibre feeds (like Pure Feed!)
Need more help? Stress not! We are on hand to help, get in touch
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #laminitis
Meet Megan & Willie 👋
@megan_devonport
As Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.
For more help and advice about navigating equine nutrition, get in touch with our team.
#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking
Meet Megan & Willie 👋
@megan_devonport
As Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.
For more help and advice about navigating equine nutrition, get in touch with our team.
#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking
We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster
📞 +44 1460 712123
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed
We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster
📞 +44 1460 712123
We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!
#Proudtostockpurefeed #thepurefeedcompany #purefeed
Laminitis-Safe Feeds: What’s Best for Your Horse?
Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!
❌ No cereals, no molasses, no unnecessary starch!
Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.
🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.
📖 Not sure what to choose? Try our free diet plan! 🔗 link in bio!
#thepurefeedcompany #purefeed
Laminitis-Safe Feeds: What’s Best for Your Horse?
Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!
❌ No cereals, no molasses, no unnecessary starch!
Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.
🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.
📖 Not sure what to choose? Try our free diet plan! 🔗 link in bio!
#thepurefeedcompany #purefeed
Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #excitingtimesahead
Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #excitingtimesahead
Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
… all included in Pure ReFuel!
Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒
#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash
Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
… all included in Pure ReFuel!
Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒
#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash
🐴 How Horses Use Sugar & Starch for Energy
Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:
🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.
⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.
⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.
📸 - @equiellis
🐴 How Horses Use Sugar & Starch for Energy
Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:
🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.
⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.
⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.
📸 - @equiellis
Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵
Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.
Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333
#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove
Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵
Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.
Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333
#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove
💚 Pure Easy 💚
Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.
🔬 Scientifically Formulated for Total Nutrition:
➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt
🚫 Free From:
Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.
With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.
Do you feed Pure Easy? Let us know in the comments below! 👇
#thepurefeedcompany #purefeed #pureeasy
💚 Pure Easy 💚
Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.
🔬 Scientifically Formulated for Total Nutrition:
➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt
🚫 Free From:
Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.
With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.
Do you feed Pure Easy? Let us know in the comments below! 👇
#thepurefeedcompany #purefeed #pureeasy
Did you known the entire Pure Feed range is free from molasses? 💪
Why is this important?
❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.
🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).
💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.
🦷 Better for Teeth – Excess sugar can contribute to dental issues.
Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵
#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove
Did you known the entire Pure Feed range is free from molasses? 💪
Why is this important?
❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.
🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).
💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.
🦷 Better for Teeth – Excess sugar can contribute to dental issues.
Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵
#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove
Laminitis is more than just sore feet-it’s a serious condition affecting the sensitive laminae inside the hoof. But did you know there are different types, each with a unique cause? 👇
🧬 1️⃣ Metabolic Laminitis (Most Common)
🔎 Too much insulin weakens the laminae, increasing damage risk.
Triggered by hormonal imbalances like:
✅ EMS – Often seen in overweight horses with insulin resistance
✅ Cushing’s (PPID) – Common in older horses with a curly coat & muscle loss
🔥 2️⃣ Inflammatory Laminitis
🔎 Too much insulin weakens the laminae, increasing damage risk.
Caused by gut disturbances & illness, such as:
✅ Colic or infections releasing toxins into the bloodstream
✅ Cereal overload, upsetting gut bacteria & triggering inflammation
⏳ 3️⃣ Mechanical Laminitis
🔎 Excess pressure restricts blood flow, weakening the laminae. Occurs when hooves bear too much weight, due to:
✅ Injury, forcing weight onto one limb
✅ Poor hoof balance or hard surfaces
💡 Prevention Starts with Nutrition!
A low sugar, low starch, high fibre diet helps stabilise insulin, reduce inflammation & support gut health. Our laminitis-safe feeds provide balanced nutrition - without cereals or molasses!
📖 Need help? Try our FREE diet plan that you can find on our website!
#thepurefeedcompany #purefeed #allyoufeedislove #laminitis #laminitisawareness
Laminitis is more than just sore feet-it’s a serious condition affecting the sensitive laminae inside the hoof. But did you know there are different types, each with a unique cause? 👇
🧬 1️⃣ Metabolic Laminitis (Most Common)
🔎 Too much insulin weakens the laminae, increasing damage risk.
Triggered by hormonal imbalances like:
✅ EMS – Often seen in overweight horses with insulin resistance
✅ Cushing’s (PPID) – Common in older horses with a curly coat & muscle loss
🔥 2️⃣ Inflammatory Laminitis
🔎 Too much insulin weakens the laminae, increasing damage risk.
Caused by gut disturbances & illness, such as:
✅ Colic or infections releasing toxins into the bloodstream
✅ Cereal overload, upsetting gut bacteria & triggering inflammation
⏳ 3️⃣ Mechanical Laminitis
🔎 Excess pressure restricts blood flow, weakening the laminae. Occurs when hooves bear too much weight, due to:
✅ Injury, forcing weight onto one limb
✅ Poor hoof balance or hard surfaces
💡 Prevention Starts with Nutrition!
A low sugar, low starch, high fibre diet helps stabilise insulin, reduce inflammation & support gut health. Our laminitis-safe feeds provide balanced nutrition - without cereals or molasses!
📖 Need help? Try our FREE diet plan that you can find on our website!
#thepurefeedcompany #purefeed #allyoufeedislove #laminitis #laminitisawareness
Introducing Pure Feed Brand Ambassador Jess Hickey, a Grand Prix dressage rider 🩵 @jesshickeydressage
As Jess explains, our nutrition team are here to help! Whether you’ve got a question or would like a recommendation, reach out! We are always on hand to help ⭐️
💬 DM us
📧 info@purefeed.com
📞 01458 333 333
#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove
Introducing Pure Feed Brand Ambassador Jess Hickey, a Grand Prix dressage rider 🩵 @jesshickeydressage
As Jess explains, our nutrition team are here to help! Whether you’ve got a question or would like a recommendation, reach out! We are always on hand to help ⭐️
💬 DM us
📧 info@purefeed.com
📞 01458 333 333
#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove
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