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DIET PLAN

Free Personalised Diet Plan

Fill out the user-friendly form on this page, and receive your free personalised diet plan. Give your horse the advantage of customised nutrition for enhanced health, performance, and happiness.

Unleash The Benefits Of A Free, Personalised Diet Plan From For Your Horse.

Our nutritionists will create a tailored feeding programme to ensure your horse receives the perfect balance of nutrients, vitamins, and minerals. Our personalised diet plans consider age, condition, workload, and specific requirements, promoting overall health and well-being.

Say goodbye to hours of research into horse nutrition. The form for your horse’s information is quick and easy to fill in. Just provide basic information about your horse and you will receive a comprehensive feeding programme within one working day ready to implement.

Need help with the form or want to talk to an expert?

Once you have completed the form, our nutritionists will send you a personalised diet plan for your horse. Alternatively you can speak to a nutritionist by calling 01458 333 333 (Mon–Fri, 9:00am–5:00pm).

Thousands of people love our feeds

Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?1️⃣As a hay replacer for horses with dental issues

2️⃣ When pasture or hay quality is poor

3️⃣ For horses prone to laminitis

4️⃣ To encourage drinking and improve hydration

5️⃣ When travelling long distances💻Learn more about Meadow Mash on our website – link in bio.#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash

Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?

1️⃣As a hay replacer for horses with dental issues

2️⃣ When pasture or hay quality is poor

3️⃣ For horses prone to laminitis

4️⃣ To encourage drinking and improve hydration

5️⃣ When travelling long distances

💻Learn more about Meadow Mash on our website – link in bio.

#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash
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Meet Ellis also known as @equiellis 👋Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

Meet Ellis also known as @equiellis 👋

Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.

Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
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"We love Pure Feed, the only feed keeping Lenny's gut happy, it has been a life changer"We absolutely love hearing feedback like this! 🙌A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.👉 Tap the link in our bio to request yours today!Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition

"We love Pure Feed, the only feed keeping Lenny`s gut happy, it has been a life changer"

We absolutely love hearing feedback like this! 🙌

A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!

Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.

👉 Tap the link in our bio to request yours today!

Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬

#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition
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At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.Why?
🔬 Because soya isn't for every horse. While it's a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.💡We've reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree

At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.

Why?
🔬 Because soya isn`t for every horse. While it`s a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.

💡We`ve reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya

🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.

From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.

✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.

Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!

#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree
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"My horse lives out 24/7, they're a good doer, why would I bother feeding a balancer?"It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷Not quite.While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forageAll in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.📍Find your local stockist through the interactive map on our website. It's simple, type in your postcode and our map will do the rest!#thepurefeedcompany #purefeed #purebalance #allyoufeedislove

"My horse lives out 24/7, they`re a good doer, why would I bother feeding a balancer?"

It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷

Not quite.

While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.

UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.

✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forage

All in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.

📍Find your local stockist through the interactive map on our website. It`s simple, type in your postcode and our map will do the rest!

#thepurefeedcompany #purefeed #purebalance #allyoufeedislove
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☀️ August Bank Holiday Weekend Update ☀️The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.If it’s something urgent, please email info@purefeed.com 📧Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦That's all from us and we hope you have a lovely bank holiday!Let us know in the comments what you are doing with your horse on Monday ⬇️#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday

☀️ August Bank Holiday Weekend Update ☀️

The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.

If it’s something urgent, please email info@purefeed.com 📧

Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦

That`s all from us and we hope you have a lovely bank holiday!

Let us know in the comments what you are doing with your horse on Monday ⬇️

#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday
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#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseeventsDon’t panic, there’s still time to enter.Good luck! 🍀

#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️

Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵

To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents

Don’t panic, there’s still time to enter.

Good luck! 🍀
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🌱 Why do nutrient levels in grass change?
It’s not just about what you see, it’s what’s inside that counts!Factors like sunlight, temperature, rainfall, and time of day all affect the sugar, protein, and fibre content in your field. That means your horse’s intake can vary hugely depending on the season or even the weather that week.🐴 Spring and autumn = higher sugars
☀️ Summer = slower growth, lower fibre
🌧️ Wet conditions = faster growth, but diluted nutrientsUnderstanding these changes helps you balance your horse’s diet more accurately 💪That’s why feeding a balancer is key, it tops up essential vitamins, minerals, and amino acids your horse might be missing. Our premium balancer is included in every mix, so your horse gets everything they need in one simple feed.Not sure what’s right for your horse? Get a FREE personalised diet plan from our expert team of nutritionist via the link in bio 📲#thepurefeedcompany #purefeed #equinenutritionHave you noticed your grass affecting your horse's energy or weight?👇

🌱 Why do nutrient levels in grass change?
It’s not just about what you see, it’s what’s inside that counts!

Factors like sunlight, temperature, rainfall, and time of day all affect the sugar, protein, and fibre content in your field. That means your horse’s intake can vary hugely depending on the season or even the weather that week.

🐴 Spring and autumn = higher sugars
☀️ Summer = slower growth, lower fibre
🌧️ Wet conditions = faster growth, but diluted nutrients

Understanding these changes helps you balance your horse’s diet more accurately 💪

That’s why feeding a balancer is key, it tops up essential vitamins, minerals, and amino acids your horse might be missing. Our premium balancer is included in every mix, so your horse gets everything they need in one simple feed.

Not sure what’s right for your horse? Get a FREE personalised diet plan from our expert team of nutritionist via the link in bio 📲

#thepurefeedcompany #purefeed #equinenutrition

Have you noticed your grass affecting your horse`s energy or weight?👇
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The team are having a great time in the sun at @horse_event5 Broadway ODE ☀️Ruth and Liv are on hand to provide feed advice, answer any questions you may have and to give out complimentary samples of ReFuel, our recovery and rehydration mash 🍒You can find them next to the showjumping 📍#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #horseevents

The team are having a great time in the sun at @horse_event5 Broadway ODE ☀️

Ruth and Liv are on hand to provide feed advice, answer any questions you may have and to give out complimentary samples of ReFuel, our recovery and rehydration mash 🍒

You can find them next to the showjumping 📍

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #horseevents
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Struggling with weight gain, poor condition, or fussy eating? 🤔Stop wasting time (and money) guessing what your horse needs. Fill out our FREE diet plan form and get a tailored feeding plan from our expert nutritionists - so you can see real results, faster.Click the link in our bio or head on over to the Pure Feed website 💻#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition🎥 - @blossett_pr  @lily.equestrian

Struggling with weight gain, poor condition, or fussy eating? 🤔

Stop wasting time (and money) guessing what your horse needs. Fill out our FREE diet plan form and get a tailored feeding plan from our expert nutritionists - so you can see real results, faster.

Click the link in our bio or head on over to the Pure Feed website 💻

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

🎥 - @blossett_pr @lily.equestrian
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🌱 Looks can be deceiving…During UK heatwaves, your horse’s grazing might look green and healthy, but at the cellular level, it’s a very different story and it could be putting their health at risk.☀️ What happens in a heatwave?- Grass stops growing, so sugars (NSCs) build up, especially in the afternoon.
- This can push sugar + starch levels well above 15%, increasing laminitis risk.
- Meanwhile, essential nutrients drop.🔍 The hidden problem:
- Minerals: Magnesium, zinc, copper & selenium decline.
- Vitamin E & Omega-3s: Sensitive to heat stress, especially in horses in work or with metabolic issues.
- Protein: Quality falls, affecting topline, repair & hooves.
- Fibre: Less digestible, so energy extraction drops.💡 Why it matters:
Your horse may be over-consuming sugars while missing vital nutrients, leading to:
❌ Hoof & coat issues
❌ Poor muscle tone
❌ Behaviour changes
❌ Higher laminitis risk✅ Pure Balance provides the missing link. A concentrated source of vitamins, minerals, amino acids, and digestive support with no added sugar or starch. It’s also included in every mix in the Pure Feed range, so you can be confident your horse’s diet is always balanced, no matter the grass quality. Whether your horse is on full turnout or restricted grazing, adding a balancer is essential in periods of forage imbalance, like heatwaves, drought, or spring flushes.📋 Want to know exactly what your horse needs right now? Fill in our free diet plan form and get personalised advice from our expert nutritionists (link in bio)#purefeed #equinenutrition #thepurefeedcompany

🌱 Looks can be deceiving…

During UK heatwaves, your horse’s grazing might look green and healthy, but at the cellular level, it’s a very different story and it could be putting their health at risk.

☀️ What happens in a heatwave?

- Grass stops growing, so sugars (NSCs) build up, especially in the afternoon.
- This can push sugar + starch levels well above 15%, increasing laminitis risk.
- Meanwhile, essential nutrients drop.

🔍 The hidden problem:
- Minerals: Magnesium, zinc, copper & selenium decline.
- Vitamin E & Omega-3s: Sensitive to heat stress, especially in horses in work or with metabolic issues.
- Protein: Quality falls, affecting topline, repair & hooves.
- Fibre: Less digestible, so energy extraction drops.

💡 Why it matters:
Your horse may be over-consuming sugars while missing vital nutrients, leading to:
❌ Hoof & coat issues
❌ Poor muscle tone
❌ Behaviour changes
❌ Higher laminitis risk

✅ Pure Balance provides the missing link. A concentrated source of vitamins, minerals, amino acids, and digestive support with no added sugar or starch. It’s also included in every mix in the Pure Feed range, so you can be confident your horse’s diet is always balanced, no matter the grass quality. Whether your horse is on full turnout or restricted grazing, adding a balancer is essential in periods of forage imbalance, like heatwaves, drought, or spring flushes.

📋 Want to know exactly what your horse needs right now? Fill in our free diet plan form and get personalised advice from our expert nutritionists (link in bio)

#purefeed #equinenutrition #thepurefeedcompany
...

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We were delighted to catch up with @equiellis at the National Pony Society Summer Championships with her boys, Nico & Dandy 🩵ReFuel is the perfect choice for native ponies as  it is low in sugar and starch, making it suitable for horses and ponies with metabolic conditions such as EMS, laminitis, PPID & equine gastric ulcer syndrome.For more information have a look at our website! 💻#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

We were delighted to catch up with @equiellis at the National Pony Society Summer Championships with her boys, Nico & Dandy 🩵

ReFuel is the perfect choice for native ponies as it is low in sugar and starch, making it suitable for horses and ponies with metabolic conditions such as EMS, laminitis, PPID & equine gastric ulcer syndrome.

For more information have a look at our website! 💻

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
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It was great to see Pure Feed Brand Ambassador @joelsebhart out at @rectoryfarmarena for the 1.20 class 🩵Sahara is fed on Pure Performance and linseed. Joel also uses ReFuel for after strenuous training or after a round 💪The Pure Feed range accommodates all horses from those out of work or retired, to those competing at a high level. To find the right feed for your horse based on their needs, fill out a FREE personalised diet plan today. Comment “DIET PLAN” for more information ⭐️#poweredbypurefeed #purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

It was great to see Pure Feed Brand Ambassador @joelsebhart out at @rectoryfarmarena for the 1.20 class 🩵

Sahara is fed on Pure Performance and linseed. Joel also uses ReFuel for after strenuous training or after a round 💪

The Pure Feed range accommodates all horses from those out of work or retired, to those competing at a high level. To find the right feed for your horse based on their needs, fill out a FREE personalised diet plan today. Comment “DIET PLAN” for more information ⭐️

#poweredbypurefeed #purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
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Is your grass looking poor right now? You're not the only one 🌾With many fields overgrazed, stressed from the heat or just lacking quality, your horse might be missing more than you think.💡 Pure Balance fills those invisible gaps.
It’s a small daily dose of powerful nutrition - no extra calories, no fizz.Packed with:
✔️ Essential minerals
✔️ Amino acids for muscle & hooves
✔️ Natural vitamin E
✔️ Gut support & B vitamins
✔️ Grass, linseed & unmolassed beet base (no cereals or molasses)Low sugar. Low starch. Low calories.
Perfect for good doers, laminitics, EMS, Cushing’s & more.Think of it as your nutritional insurance policy. It gives you peace of mind that your horse’s needs are met, even if the grass is stressed, the hay is coarse, or turnout is limited.To find your nearest stockist you can head on over to our website or click the link in our bio to look at our interactive stockist map 📍#thepurefeedcompany  #purefeed #equinenutrition #purebalance

Is your grass looking poor right now? You`re not the only one 🌾

With many fields overgrazed, stressed from the heat or just lacking quality, your horse might be missing more than you think.

💡 Pure Balance fills those invisible gaps.
It’s a small daily dose of powerful nutrition - no extra calories, no fizz.

Packed with:
✔️ Essential minerals
✔️ Amino acids for muscle & hooves
✔️ Natural vitamin E
✔️ Gut support & B vitamins
✔️ Grass, linseed & unmolassed beet base (no cereals or molasses)

Low sugar. Low starch. Low calories.
Perfect for good doers, laminitics, EMS, Cushing’s & more.

Think of it as your nutritional insurance policy. It gives you peace of mind that your horse’s needs are met, even if the grass is stressed, the hay is coarse, or turnout is limited.

To find your nearest stockist you can head on over to our website or click the link in our bio to look at our interactive stockist map 📍

#thepurefeedcompany #purefeed #equinenutrition #purebalance
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