Lucinda Fredericks


Olympic silver medallist, Badminton, Burghley and Kentucky winner – and Pure Feed Brand Ambassador.

One of the world’s leading horsewomen

Lucinda and her famous little mare Headley Britannia together won three of the world’s total six CCI4* FEI events – these being Burghley, Badminton and Kentucky. Headley Britannia is the only mare to have ever won all three events. Lucinda and ‘Brit’ still hold the record for the best finishing penalty score at 4* level of 32.3. As well as being a three time 4* winner, Lucinda is an Olympic team silver medallist and one of the most successful eventers of the modern era.

In 2012 Flying Finish came to the forefront and took over from Headley Britannia. At only ten years old and in his third season of eventing, Flying Finish qualified for the Olympics and represented Australia in London 2012. In August 2013 Lucinda won with Flying Finish at the CIC3* Blair Castle Horse Trials. Lucinda was the coach to the Hong Kong team and trained them to win their first bronze medal in 2014 at the Asian Games.

Always helping and training riders young and old, and offering advice and support, Lucinda has a huge band of loyal followers. Her energy and perfectionism has enabled many riders to achieve beyond their dreams and she is regularly asked to do clinics in the UK, America, Hong Kong and Europe. Lucinda has been an ambassador for The Pure Feed Company since 2012.

What Lucinda has to say about Pure Feed

“Pure Feed has been such a fantastic choice for all the horses on my yard, from foals to 4* level. I have seen such a positive change in their attitudes including temperament, condition, stamina, trainability and general performance – I highly recommend it! I’ve been using Pure Feed for five years now and can say, with hand on heart, my horses have never looked or felt better since becoming a professional rider some 30 years ago. But don’t believe me – just try your horse or pony on Pure for four or five weeks and see for yourself. It really does do what it says on the packet.

“It has to be one of the most simple, easy to use feeds on the market for all levels. With a simple variety of different balanced feeds, it can suit anything from ponies to stallions with different levels of energy and condition depending on what your horse requires. In addition to the great feed, the team at Pure are amazing, with helpful and informative advice and free diet plans to get you started – you can’t really go wrong.

“We now have individual feed plans for each horse which Pure originally helped us with. If there are any queries, we know that we can speak directly to Pure Feed to ask anything. The aftercare service of Pure Feed is excellent and the staff are amazing.”