Change of name and new, updated formulations – Pure Feed Company Supplements™

Soon our supplements range will be appearing under a new name – Pure Feed Company Supplements™.

Formerly Pure Plus, the new name Pure Feed Company Supplements™ coincides with our new and updated supplement formulations that reflect the latest scientific advice. You will start seeing Pure Feed Company Supplements™ as the remaining stock of Pure Plus sells through and makes room for the new range.

In addition to the updated formulations, The Pure Feed Company Supplements™ packaging will join our feed bags in featuring Tack Room Tokens that you can collect and redeem for great equestrian accessories or to make charitable donations. You can find out more about Tokens and the Tack Room, our exclusive members-only area.

Pure Feed Company Supplements™ will continue to be delivered separately from our Pure Feed products.


£33.50 per tub

See below for prices for higher volumes.

(One Months Supply**)

Made in the UK

Pure Electrolytes help replace the essential electrolytes your horse loses through natural bodily processes. Formulated with palatability, efficiency and digestive comfort in mind, our high spec apple-flavoured formulation is low in sugar and gentle on the stomach. 

  • Fully-balanced source of electrolytes
  • Replace what is lost through sweating and normal body functions
  • Suitable for low sugar diets – fat-coating reduces salty taste & need for additional sugar
  • Very palatable – flavoured with apple
  • Fat coating is kinder to the stomach and improves efficiency of absorptionby ensuring high levels reach the small intestine

Delivery to Mainland UK is free for orders over £150.00 (except in some postal areas). There is a small delivery charge for orders less than £150.00. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.



** based on average horse weighing

Tubs purchased12+
Price per Tub£33.50£31.25

Horses lose electrolytes through normal bodily functions like sweating, so it is advisable to supplement your horse’s diet with electrolytes (including sodium, chloride, potassium, calcium, and magnesium), especially if they are in work. The protective fat coating prevents the salty taste, reducing the need for additional sugar. It also makes it kinder to the stomach, and helps ensure they reach the small intestine for absorption.   

Do you have any questions about Pure Electrolytes? You can contact our friendly nutritionists for FREE equine nutritional guidance or request a FREE diet plan for bespoke advice on your horse’s dietary needs. 

Maintenance/Light Work
• Pony- ½
• Horse- 1
• Large Horse- 1½

Moderate Work
• Pony- 1
• Horse- 2
• Large Horse- 2½

Hard Work / Summer
• Pony- 2
• Horse- 4
• Large Horse-5

1 level scoop (20ml) = 20.5g

Crude Protein5.1%Crude Ash79.7%Potassium10.36%
Crude Fibres0.4%Chloride43%
Crude Oils & Fats14.4%Sodium21.33%


  • Sodium chloride
  • Potassium chloride
  • Magnesium chelate

Additives (per kg): Preservatives: calcium lactate E327 35g, Binders, anti-caking agents and coagulants: Colloidal silica E551b 4g. Sensory additives: Flavourings: Apple flavour 2g.

Per 20ml scoop (20.5g): 9g Chloride, 4.5g Sodium, 2.125g Potassium, 0.127mg Magnesium, 0.129mg Calcium.



"I give my showjumping pony Pure Electrolytes during hard work and competitions to make sure he has everything he needs. He is normally very fussy with electrolytes, but has never turned his nose up to Pure!"
Samantha Bailey

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