Change of name and new, updated formulations – Pure Supplements

Soon our supplements range will be appearing under a new name – Pure Supplements.

Formerly Pure Plus, the new name Pure Supplements coincides with our new and updated supplement formulations that reflect the latest scientific advice. You will start seeing Pure Supplements as the remaining stock of Pure Plus sells through and makes room for the new range.

In addition to the updated formulations, The Pure Supplements packaging will join our feed bags in featuring Tack Room Tokens that you can collect and redeem for great equestrian accessories or to make charitable donations. You can find out more about Tokens and the Tack Room, our exclusive members-only area.

Pure Supplements will continue to be delivered separately from our Pure Feed products.


£31.50 per tub

See below for prices for higher volumes.

(One Months Supply**)

Made in the UK

Pure Electrolytes replaces essential electrolytes in your horse that are naturally lost through bodily processes. Electrolyte replacement is advisable for horses in work. Our high spec formulation has been designed to provide maximum benefit to your horse.

  • Source of vital electrolytes for any horse in work.
  • Low sugar so suitable for laminitics and those that need a low sugar diet.
  • Highly palatable with an apple flavour.
  • Can be used alongside a low starch diet.

Delivery to Mainland UK is free for orders over £150.00 (except in some postal areas). There is a small delivery charge for orders less than £150.00. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.



** based on average horse weighing

Tubs purchased12+
Price per Tub£31.50£29.25
It is advisable to supplement your horse’s diet with electrolytes (including sodium, chloride, potassium, calcium and magnesium) as horses cannot generate them naturally themselves. Electrolytes are lost through normal bodily functions like sweating. Among the key benefits of Pure Electrolytes is the fat coating which significantly improves efficiency. It helps to ensure the electrolytes reach the small intestine to be absorbed, where they can have maximum effect. It also means the electrolytes do not aggravate the stomach lining. Another benefit of the coating is palatability, as it reduces the salty taste. This means that Pure Electrolytes do not need to be packed with sugar to encourage ingestion and are instead flavoured with apple. It makes them suitable for horses that have previously suffered with laminitis and can be fed alongside a low sugar diet. FEEDING GUIDE Maintenance/Light Work • Pony- ½ • Horse- 1 • Large Horse- 1½ Moderate Work • Pony- 1 • Horse- 2 • Large Horse- 2½ Hard Work / Summer • Pony- 2 • Horse- 4 • Large Horse-5 1 level scoop (20ml) = 20.5g  
Crude Protein5.1%Crude Ash79.7%Potassium10.36%
Crude Fibres0.4%Chloride43%
Crude Oils & Fats14.4%Sodium21.33%


  • Sodium chloride
  • Potassium chloride
  • Magnesium chelate

Additives (per kg): Preservatives: calcium lactate E327 35g, Binders, anti-caking agents and coagulants: Colloidal silica E551b 4g. Sensory additives: Flavourings: Apple flavour 2g.

Per 20ml scoop (20.5g): 9g Chloride, 4.5g Sodium, 2.125g Potassium, 0.127mg Magnesium, 0.129mg Calcium.



"I give my showjumping pony Pure Electrolytes during hard work and competitions to make sure he has everything he needs. He is normally very fussy with electrolytes, but has never turned his nose up to Pure!"
Samantha Bailey

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