Horse Supplements

Welcome to The Pure Feed store, where you can find high-quality equine supplements to complement your horse’s diet.

Pure Feed Company Supplements™ are designed by top equine scientists to be as effective as possible in meeting your horse’s specific needs.

There is plenty of information on each page to help you identify the correct supplement for your horse. But if you need further help or advice, please do not hesitate to contact our nutritional team.

For delivery times please click here.

Change of name and new, updated formulations – Pure Feed Company Supplements

Soon our supplements range will be appearing under a new name – Pure Feed Company Supplements™.

Formerly Pure Plus, the new name Pure Feed Company Supplements™ coincides with our new and updated supplement formulations that reflect the latest scientific advice. You will start seeing Pure Feed Company Supplements™ as the remaining stock of Pure Plus sells through and makes room for the new range.

In addition to the updated formulations, The Pure Feed Company Supplements™ packaging will join our feed bags in featuring Tack Room Tokens that you can collect and redeem for great equestrian accessories or to make charitable donations. You can find out more about Tokens and the Tack Room, our exclusive members-only area.

Full details and nutritional information will be published on the website at the time of release.

Pure Feed Company Supplements™ will continue to be delivered separately from our Pure Feed products.