The Tack Room

A new loyalty and reward initiative to be launched in October this year alongside our new website

An exclusive FREE membership area with rewards and benefits for Pure Feed users, their friends and family and all our social media followers

We have a large, loyal supportive customer and follower support base and want to encourage customers and their friends to benefit from being part of our growing family of followers who believe in or agree in our core principles of feeding, supplementation and nutrition.

In doing that we want to offer additional benefits to our users through a Free Members Area that rewards loyalty, encourages nutritional education, provides a source of information, articles, guides, and opportunities covering a wide range of topics that are linked to horse ownership, wellbeing and care.

Collecting and redeeming the Tokens on our new Bags

We have printed collectable and redeemable tokens on all our new designed bags. Nearly all the new designed bags are now in circulation and the ones that are not yet in the supply chain will be introduced in the next few months. Please cut out the tokens and keep them safe so you can redeem them in the new members area – “ The Tack Room “ on our website in October.

This is open to all users whether you have purchased online or through our stockists network

We will be sending out a news release and posting on Facebook and Instagram details at the end of August about the reward scheme, what tokens can be used for and how to go about it.

The rewards include:
Money off as Pure Discount, A Pure Event, a Pure safety product, a Designer inspired item from a new accessories range called Pure Necessities or a charity donation.

Additional details on all the above and other items of interest in “The Tack Room” will be announced in a special news release at the end of August together with postings on Facebook and Instagram

Expert Nutrition. Great Value. Happy & Healthy Horses.

Great Value Complete Feed

Easy to feed. Everything they need all in one bag, including the balancer.

Pure Veteran Pellets feed in hand

Horse Feed


Contact the Pure Feed Nutritional Team

For advice on feeding your horse to help them stay calm and focused when ridden, or for more information about Pure Feed contact our friendly nutritional team. You can email [email protected] or call 01458 333 333. You can also request a free diet plan for your horse. 

Chesnut horse in the field

Pure Feed Blog


The Pure Feed Story


Girl holding a horse in winter

Horse Nutrition & Management


Feeding Plans for Your Horse or Pony