
Put your best hoof forward and join the Pure Tack Room
Oh and by the way...
if you do buy your Pure Feed via our website and already have a shopping account you can use these details to log into The Tack Room too!
Here are just some of the great reasons to join The Pure Tack Room today
From The Horse’s Mouth
We cut through the chaff, reducing information overload to provide you with essential, easy-to-understand equine knowledge. Our nutritional team and guest experts are all experienced in equine nutrition and the equestrian industry.


Redeem Tokens for Exclusively Designed Horse-Riding Accessories
For those of you who are Pure customers keep an eye out for the Tokens printed on every bag. Cut them out and collect them and you’ll be able to redeem them for exclusively designed horse-riding accessories in the Pure Tack Room shop. The first time you submit Tokens we will add 10 FREE Tokens as a welcome gift to help get you started. Plus, look out for other ways to gain Token rewards. All offers of free postage Tokens and bonus welcome gift Tokens are only applicable to one person and their primary account. We are unable to award these offers to multiple accounts belonging to one user.
To find out more about Pure Feed Tokens and how to collect and redeem them for Tack Room goodies
More reasons to join The Pure Tack Room
Get geared up with Pure Accessories
Get yourself a beautiful, practical accessory from the Sara Blackshaw collection, designed exclusively for Pure Tack Room members. These items from the Pure Necessities range don’t last long – look out for haynets, head collars, lead ropes and more in the coming months.


Support a Charity
We also offer everyone the opportunity to help us give back to the community – you can choose to donate your Token value to one of our charities of choice. We have partnered with Hope Pastures, National Star & Somewhere House Somerset to support their fundraising with Token contributions that we will match. In addition, we are also supporting British Equestrians for Ukraine in their relief efforts for humans and horses.