Should I feed my horse electrolytes?

Find out all about electrolytes, with our expert equine nutritionist.
New look, new name & new products for The Pure Feed Company Supplements™

Rebranding & expanding our equine supplement range The Pure Feed Company’s popular range of equine supplements has undergone a makeover with a rebrand and the introduction of five new products. Formerly known as Pure Plus, the supplements have been reformulated in line with current scientific thinking and guidance, repackaged with a QR code to help […]
The Pure Solution To Feeding Supplements

Pure Feed Company Supplements™ The Pure Feed Company – the high quality, natural horse feed brand – is rebranding its range of equine supplements with immediate effect, with the move including a transitioning of the name from Pure Plus to Pure Feed Company Supplements™. The decision to overhaul the company’s successful four-strong supplement portfolio* is […]
Temporary ingredient changes: Important note regarding variable supply chains

An important message about variable supply chains and ingredient availability, and how we’re managing possible temporary ingredient changes.